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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

Process 229
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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

eCommerce 109
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Integrate Sales and Marketing Software to Streamline Processes

Act-On

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. Technology can’t solve every problem between sales and marketing.

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Streamlining Your Sales Process

SmartBug Media

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync.

Process 64
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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110
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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105
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Best Practices for a Marketing Database Cleanse

Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process? Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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12 Plays to Kickstart Your Recruitment Process

In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue? Packed with insights, examples and best practices, these tried and tested strategies provide a framework to help you design and deploy an effective sales acceleration strategy for your business.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs. What questions should you ask?

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Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business. This is a session you won't want to miss!

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. A great sales team starts with a manager who’s a great coach.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. Tactical things to consider during this process, from the Sales and Marketing POV.