Vidyard

MARCH 23, 2021

Relevant The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet Time-Bound The goal should have a timeframe in which it can reasonably be achieved so that you can accurately measure how effective your efforts have been. If so, what types of videos work best?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JANUARY 5, 2018

Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. A video testimonial shows a real person, a customer of your brand giving their honest opinion about your team and your product. Pre-production. Editing and Post-Production.

Video Marketing 97

Video Marketing Peer-to-peer Opinions Advertising Mediums 97

Vidyard

MAY 27, 2019

You know that feeling when you walk into a store and you can see the thing you’re thinking of buying? But it can be tough to give a digital product that same tangibility. When your prospective customer can’t touch your product, what’s the next best thing? Letting them see it. What are their pain points?

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Vidyard

FEBRUARY 2, 2021

In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. Best Practices for Video Sales Letters 3.1 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Best Practices for Video for Sales Emails 3.1 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Share Video for Sales Emails Best Practices With the Rest of Your Team 3.8 Best Practices for Video for Sales Emails 3.1 Share Video for Sales Emails Best Practices With the Rest of Your Team 3.8

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 5, 2020

There’s really no need to go purchase new equipment unless you’re determined to have your application come across as highly-produced. When it comes to your recording setup, it’s best to face a source of natural light such as a window. The best place you can record is indoors facing a window. High-quality productions are great.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. In aligning themselves with Kaepernick, Nike also aligned themselves with the cause, making the purchase of their gear a statement of support for Kaepernick’s cause. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

MARCH 22, 2017

Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” And for all the technology that’s available, the best way to help prospects connect the dots between your product and the person they want to be is a bona fide, living, breathing human being.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

APRIL 18, 2018

Coming from a sales background, I’m usually the one trying to get people to buy something! And let me tell you—it’s given me a whole new perspective on our own customers and their buying journeys. Of course, I was already aware that customers put a lot of thought into their choice to buy (or not buy) our products.

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

MARCH 23, 2021

Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online. Produced Videos 1.2 User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

JANUARY 7, 2016

MQLs don’t fit your customer profile or don’t have enough purchase intent. B2B purchase decisions aren’t usually made by one person, but rather by a group of people with divergent interests and priorities. Most B2B purchases now require approval from more than five stakeholders, according to CEB. Good fit with your product.

Account Based Marketing 50

Account Based Marketing Lead Ranking Top of Funnel Sales Qualified Leads 50

Vidyard

NOVEMBER 5, 2020

There’s really no need to go purchase new equipment unless you’re determined to have your application come across as highly-produced. Get the Right Setup for Your Video Resume When it comes to your recording setup, it’s best to face a source of natural light such as a window. The best place you can record is indoors facing a window.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Vidyard

OCTOBER 27, 2019

The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet Time-Bound. Just keep in mind what goals video is best suited to meet—it can often be used to help you achieve your existing marketing goals. If so, what types of videos work best?

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

FEBRUARY 17, 2015

It’s an excellent source of iron and calcium, and is the place where most of your potential customers will start their buying journeys and get their first taste of your brand. Still with me, marketing chefs? Now we’re cookin’ with gas!

Top of Funnel 51

Top of Funnel Video Marketing Digital Marketing Funnels Webinar Metrics 51

Vidyard

FEBRUARY 1, 2017

Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. Then you can just sync audio in post-production. There are a lot of tech options to help you complete the day-to-day tasks of video production. Syncing audio.

Small Business Marketing 50

Small Business Marketing Budget Programs Video Marketing Tips 50

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. In aligning themselves with Kaepernick, Nike also aligned themselves with the cause, making the purchase of their gear a statement of support for Kaepernick’s cause.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

OCTOBER 14, 2015

Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. That makes people want to participate in UGC, which in turn, creates “social proof”: it makes audiences feel that if other people like a product, they probably will, too. Market your products in a real way.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

JANUARY 2, 2015

Your model will evaluate both explicit attributes: a prospect’s target market resemblance; and implicit attributes: their interest in your company, your product, and your content. But thanks to this handy info, you can now infer a lead’s level of interest in your content, your company, and your product/service.

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

SEPTEMBER 9, 2016

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now! Show Your “Production” Process.

Small Business Marketing 50

Small Business Marketing Examples Video Marketing Business 50

Vidyard

JULY 10, 2015

Culture Video No matter how much we try to ignore it, people buy from companies they like. Even if it’s a particularly strategic, and seemingly objective decision; a buyer’s affinity for a company’s team has been shown to impact their purchase decision. So show off your team!

Paid Search Agency 52

Paid Search Agency Video Marketing Companies Advertising Funnels 52

Vidyard

APRIL 1, 2014

The only difference is that your content should map to your buying cycle and turn viewers into customers. I know it sounds cheesy, but “video product tour” just doesn’t have the same ring to it). So how can you be as compelling as YouTube AND drive action on your site? Set up a video content journey! (I

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

FEBRUARY 26, 2015

Real-world customers follow a long and winding path to purchase. In general, there’s a point when people move from awareness of a solution and consideration to making a purchase decision and conversion. At this point, client testimonials, case studies, product demos, and company culture pieces are key.

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

Vidyard

OCTOBER 7, 2015

These past few years have seen the best marketers rise to the challenge, adapting strategies and embracing video marketing to engage and convert audiences like never before. It could quite possibly be the best way to get someone’s attention. Not the best strategy when trying to close a deal. Keep them engaged.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

These past few years have seen the best marketers rise to the challenge, adapting strategies and embracing video marketing to engage and convert audiences like never before. It could quite possibly be the best way to get someone’s attention. Not the best strategy when trying to close a deal. Keep them engaged.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? The buying process is changing The Internet has changed how consumers and researchers conduct business. For example, how do leads interact with one product versus another? Are you using video in your lead scoring model?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

AUGUST 2, 2016

I couldn’t agree more with Michael Ballard, senior manager of digital marketing at Lenovo, when he shared the following comment in the video above: “We can use video to make people laugh, to make them cry, right down to the product specs and the speeds and feeds. throughout the buying journey. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

JULY 16, 2014

It’s the best way to enhance how you track and intepret your prospect’s digital body language. How your viewers interact with video on your site is a direct indication of both personalized interests, and overall purchase intent, so combining video with your MAP is a huge win. How’s that for data-driven marketing?

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Contacts Video Marketing 50

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. That’s because they’re always looking for easy-to-consume content that will equip them with the best knowledge and insights to make decisions.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Vidyard

DECEMBER 19, 2016

Good thing this is exactly the topic that was discussed at this year’s Viewtopia (the industry’s best video marketing summit!), during a presentation by digital video production studio Epipheo. These are the types of videos that generate interest in your company and product. Visit the Hub. The Attract stage.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Vidyard

DECEMBER 12, 2013

The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information. What’s the Ideal Content Mix? So what should you create?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

AUGUST 10, 2016

But wait, not the complex conference live stream where you have to hire a whole other production team … but also the modern live stream: any sort of live event caught on video in real-time. Here, we’ll dive into how to make the most out of your production with an impressive strategy to back up any live stream effort.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Vidyard

APRIL 4, 2014

One of the best ways to do this is to use a short preview video to prompt a download. Created solely to promote their mobile behaviour report, the video shares a few stats as a way to get your overall buy in. To learn about what’s involved in setting up a content journey or a video product tour, check out this post.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

SEPTEMBER 17, 2013

It’s easy to see why: a good webinar mimics the best elements of events and case studies, combining a live experience with narrative stories that express more than a simple document can alone. Then, follow up with a phone call to solicit feedback on the content and probe for a buying cycle. How to follow up: with a phone call!

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Vidyard

JANUARY 25, 2017

What are the best strategies? Matt Heinz, President of Heinz Marketing, whose focus is on greater sales, revenue growth, product success, and customer loyalty, facilitated the discussion. Well, we now know that these days, up to 90% of the customer’s decision to purchase is complete before they even reach out to your sales team.

Tactics 50

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 50

Vidyard

FEBRUARY 3, 2017

There are varying definitions of what account-based marketing is, so to provide valuable insights for your ABM strategy, it’s best to define it for the purposes of this blog: ABM’s focus is on generating awareness and demand within targeted customer accounts rather than individual leads. million words ! What does that mean?

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

Vidyard

AUGUST 10, 2016

But wait, not the complex conference live stream where you have to hire a whole other production team … but also the modern live stream: any sort of live event caught on video in real-time. Here, we’ll dive into how to make the most out of your production with an impressive strategy to back up any live stream effort.

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50