The Point

DECEMBER 5, 2023

Lastly, these new regulations only reinforce what should be email marketing best practices, regardless: * Focus on value, not volume * Strive for relevancy, at all costs (hint: segmentation) * Offer information that solves problems vs. pitches a product Note that I don’t mention personalization.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. That could be months, or even years down the road. Photo by Who’s Denilo ? on Unsplash.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

The Point

APRIL 29, 2021

An optimal mix of email frequency, cadence, and relevance, founded on general best practices, should generate few complaints. In more cases than not, adoption of basic best practices should eliminate the need for a separate email domain, and also make email management much less complicated.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

The Point

SEPTEMBER 23, 2020

In practice, this means that you may be employing different KPIs for different accounts, or even for different buying centers within the same account, even if, collectively, those individuals are part of the same overall ABM strategy. Photo by William Warby on Unsplash. The post 4 Ways to Measure ABM Success appeared first on The Point.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Up-sell/cross-sell revenue? Customer retention? Photo by John T on Unsplash.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

The Point

SEPTEMBER 24, 2019

In practice, this means that a California consumer must be aware 1) that data is being collected, 2) how the data will be used, and 3) must have the opportunity to opt out from the business sharing or selling that data. CCPA: What B2B Marketers Need to Know Click To Tweet.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

The Point

DECEMBER 15, 2020

What best practices should we put in place? A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

APRIL 22, 2020

Here are some best practices that are often common factors when companies get the best return from their content syndication program: Set proper expectations. If your average sales cycle is 6 months, don’t expect content syndication leads to magically convert to opportunities in a matter of days.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

JANUARY 21, 2020

As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also. Effectiveness.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

DECEMBER 11, 2018

That mad rush to jump on the ABM bandwagon (for Fear of Missing Out) has given away to more practical considerations. How can ABM best coexist with a more traditional funnel-based demand generation model? ABM is typically best-suited for companies selling complex solutions to buying committees at large enterprises.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

MARCH 7, 2019

DGR) Can you share any best practices or recommendations for marketers looking to augment their email strategies? Now it’s a common practice. These have particular application in lead nurturing and customer marketing. Retargeting (for example, to reach email recipients who click but don’t convert) is another effective approach.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

NOVEMBER 10, 2016

The audit recommended some fundamental changes in strategy and application of SEM best practices across the board, including: • Tighter ad groups to improve ad relevance and therefore quality score (decreasing CPC). Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JUNE 27, 2018

The three bullets offer specific, tangible reasons to attend: a data-packed discussion, seven must-know best practices, an opportunity to interact. Just one suggestion: the copy would be more effective in second person (“you’ll learn”, “you’ll hear”) vs. third person (“she’ll break down”, “she’ll offer up.”).

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

MARCH 22, 2019

That initial set-up is typically basic at best, usually as part of an overall “rush to value” and an impatience to get the system live. Two reasons I can think of: One is that lead scoring is routinely set up as part of an initial implementation of a marketing automation platform. 3 Key Reasons Not to Give Up on Lead Scoring Click To Tweet.

Lead Ranking 113

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 113

The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

JUNE 29, 2015

Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? Is this a technology problem relating to ease of use?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

JULY 25, 2014

Or to learn just how exposed my applications are compared to best practice standards? B2B Marketing Content marketing Demand Generation email design email marketing Interactive Design lead generation content marketing strategy content marketing tips email best practices email creative email marketing best practices symantec'

Email Campaigns 100

Email Campaigns Design Campaigns Demand Generation 100

The Point

FEBRUARY 24, 2015

Likewise, terms that generate clicks at a low cost could be converting to leads (or sales) at a low rate, while other terms that generate clicks at a slightly higher cost could actually be your best performers. By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

JANUARY 9, 2015

telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques' B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

JANUARY 27, 2016

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

NOVEMBER 25, 2013

This is founded on the practice by some ISPs to use engagement (opens and clicks) as a means to decide which marketing messages make it into their customers’ inboxes. This is not to say that instituting a few common sense best practices designed to minimize spam score and maximize deliverability is a bad idea.

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

JANUARY 24, 2017

Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Use blog posts as “teasers” for speaking slots, show floor presentations, and scheduled demos by either a) excerpting a planned presentation or b) writing to a related topic/trend/best practice.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

MARCH 3, 2015

But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”. It’s a win-win-win.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

The Point

JULY 8, 2014

Even under the best of circumstances, it usually takes a compelling business message, and information of significant value, to coax a response from an audience that is constantly bombarded with promotional emails. Typically, best practice frowns upon large images in emails, so this approach was a significant departure.).

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The Point

AUGUST 8, 2013

B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner'

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

The Point

OCTOBER 30, 2013

B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips'

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

MARCH 17, 2014

Even the best of companies tend to evaluate copy, message, and other creative elements against their own internal set of standards, usually standards based on how the “powers-that-be” have decided your product or service should be positioned in the marketplace. You just want it out the door and off your desk.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

The Point

AUGUST 1, 2013

Demographic scores are best thought of as how interested you are in a prospect. Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. No separate scores for behavioral and demographic values. Behavioral scores are how interested that prospect is in you.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

FEBRUARY 18, 2016

If you’re going to include multiple calls to action throughout your email (a best practice), then text links should either be a specific reference to the content (the title of the ebook itself, or a phrase such as “new ebook from the content marketing experts at Contently”) or it should be action-oriented, such as “download the ebook now.”.

Content 100

Content Promotion Lead Scoring Lead Ranking 100

The Point

APRIL 22, 2014

B2B Marketing Creative E-mail email design email marketing Graphic Design Infographics Mobile Marketing B2B email marketing email best practices email creative email marketing agency mobile marketing responsive design responsive email design' Click on the infographic to view full-size.

Design 100

Design Mobile Marketing Advertising Agencies Paid Search Agency 100

The Point

NOVEMBER 10, 2014

At best, this tells me something I already know. ” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing'

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

The Point

MAY 14, 2013

A further aside – if it’s indeed true that “free” isn’t the spam trigger it once was, this also proves that no email marketing best practice is true forever. In the meantime, if you’ve run similar tests of late, please share your observations. Now, apparently, the pendulum has swung again.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

APRIL 23, 2015

A high percentage of those messages are ignored, whilst the remainder is scanned at best. A typical business user receives more than 100 email messages alone daily , many of us much more. Grabbing the reader’s attention immediately has never been more vital. Mobile Devices.

Demand Generation Agencies 100

Demand Generation Agencies Design Advertising Agencies B2B 100