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  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Best] The 1-2-3 of Putting Your Lead Scoring to Work
    One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Another best practice is to meet weekly with Sales and address questions like: Is Sales happy with the MQL that are passed to them? The orange arrow below shows an example threshold of where leads become MQL.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, FEBRUARY 10, 2010
    [Best] Cascading detail for sales enablement
    If were focusing on a value proposition, it might cascade like this: Decision Maker: Acme helps me realize my performance targets by providing my teams with the best possible productivity tools, while functioning flexibly with my existing systems. In hindsight, it was ultra-simple. But, we came up with a really powerful conclusion.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Best] Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
    Maintaining strong email performance is key to keeping your emails out of the ISPs spam filters, and cleansing your list of the unengaged is one of the best ways to do this. Knowing which emails perform best can be extremely helpful for your future email marketing. Engagement metrics include open rates and click rates. Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Best] Guest Post: 3 Paths to Messaging You Must Manage
    That’s why we recommend a “Content Selling” approach where your best content is recommended to your team based on their sales situations.  When content is matched with a lead, opportunity, or other record you get the best materials for your buyer’s persona, industry, or other attribute. And it’s no surprise why this is true. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2011
    [Best] Social Marketing to the Business Customer: A One-in-143,871 Book
    And rememeber that social media is a high-speed rail, and you’d best be on it. It it’s also arguably the best conceived and most refreshingly frank content in the book. Best practices are stressed.  by Haila Darcy | Tweet this. The authors have boldly tackled the topic of social for the B2B marketer. Let’s have a look inside.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 29, 2013
    [Best] Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video]
    Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. And did you know that your side-kick would be a trusted marketing automation robot? Well, if you didn’t then get with the program! Marketing Automation Modern B2B Marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2011
    [Best] Three Truths Behind Sales and Marketing Alignment
    by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page.  To create the best scoring system, marketing and sales have to combine their definitions of the ideal lead.  There is a continuing challenge for marketing to fill the sales lead coffers.  through a landing page).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Best] Aginity Puts a Customer Data Platform on an Analytical Appliance
    The publishing tools can be run by a marketing analyst, although Aginity says most clients let IT staff use them so IT can enforce quality standards, governance rules, backup management, and similar best practices. 'When your only tool is a hammer, everything looks like a nail. On to Aginity itself.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Best] Brand Reputation Management Requires CRM- Guest Post
    Hsieh says good customer service over the phone is one of the best branding tools available. The best way to ensure great customer service is to interact with your customers when and how they want to engage with your brand. '(Editor’s note: This is a special guest post by  Desmond Daniels of  BlueFirePR. Word-of-.
  • PR MEETS MARKETING  |  THURSDAY, SEPTEMBER 13, 2007
    [Best] Pitching Bloggers
    Toby Bloomberg's Diva Marketing Blog: Toby's pretty clear with her blog post title " Blogger Relations: I don't need a new best friend." Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Discusses if ghost-writing a blog is advisable.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JANUARY 10, 2012
    [Best] The B2B Marketer of the Future
    Collaboration across the organization in service of true customer-centricity will be the norm and the best marketers will excel at internal politicking and influencing other stakeholders. Happy New Year!  December and January are common times for people to reflect on the year that was and make predictions about the year that will be. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 3, 2013
    [Best] Is Optimism the Reason Sales Reps Are Successful?
    I''ve found that a well-rounded skill set is what made my best reps successful at the job. 'When I meet with the newest additions to the AG family, I always make a point to let them know that we''re not looking for a cookie-cutter employee. Everyone here has their own unique traits and a certain style that works for them. In short he said no.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 16, 2013
    [Best] Lead Statuses and the Importance of Moving Sales Prospects in CRMs
    Moving on to another contact within that company and changing this contact’s lead status is the best course of action. 'There is more to teleprospecting and B2B cold calling than a lot of people might think. There is a method to the madness; you don’t just sit down at a desk one day, pick up a phone, and make some dials.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    According to him, it will have less to do with gadgets and best practices, and more to do with relationships with people. 'Happy Friday, Sales Prospecting Perspectives readers! We’ve decided to do something different with the recap this week by providing even more articles for you to read. So why not integrate the two? Very fun post to read!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Best] How Strong Company Cultures Increase Productivity, Passion and Profit
    Company culture isn’t your bowling events, free food, or company foosball tournaments; it’s your leaders’ visions, values and ideals and how they influence and inspire employees to be the best they can. 'Ask not what you can do for your company. Ask what your company can do for you. At AG Salesworks, we agree with all of these statements.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    When it comes to providing the best customer service, she says to be consistent, reliable, and proactive. 'It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Best] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    The final revelation should come from your events; the best way to show ROI is to use your teleprospecting teams to both drive attendance and follow up on the event thoroughly. We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 10, 2013
    [Best] In It For The Greater Good
    As I look back upon 2012, as well as prior years, I have noticed one philosophy that has served our team best. The beginning of each New Year for me is a time to reflect and set goals to achieve my highest priorities in the coming year. Not always perfect I will admit, but it sure has stood the test of time. Quick story. It is. But worth it.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Best] Marketing and Sales – How to Achieve a Healthy Balance
    And one of my best received seminar topics is Marketing is from Mars and Sales is from Venus (thank you John Grey for the title idea). After discussing the challenges of working with the sales department, a CMO friend stated something to the effect that “those sales people have no idea what we do around here.”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Best] Have You Refreshed Your Insides Sales Training Program?
    ” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 5, 2012
    [Best] Are You Using Sales Role Plays to Enhance Your Team’s Performance?
    Role plays were never my favorite thing to do throughout the training process as an inside sales rep, but I knew they were the best way for me to learn. The idea of ‘role plays' is the topic I’m referring to. How often should you conduct them? When do you stop using them? You don’t.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Best] Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media
    He is the author of the New York Times best seller  Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook , and speaks at dozens of marketing conferences and webinars each year. Likeable Media’s upcoming book, Likeable Business, which will be released later this year.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Best] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. DiGiorno Pizza really nailed this part: they retweeted the best #DiGiorNOYOUDIDNT tweets coming in and responded to many of the replies. Why It Worked.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Best] How to Use Existing Content in B2B Demand Generation Programs
    But it's imperative that your content work across the buying process, matching answers to questions your buyers have to resolve so they can make the best decision for their companies. Many of my clients don't have content suited for all stages of the buying process. So they think they need to start from scratch. Show how you can help.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Best] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 16, 2010
    [Best] Terms of Engagement for Social Media Marketing
    It's ironic to me that so many social media consultants preach the best practices way to approach customers and the public to create engagement, but ignore the way to get employees engaged in that very process. Cover via Amazon. Some books deserve to be read and re-read. Unsurprisingly, this doesn't work very often. This book explains why.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Best] The Rockstar You Need to Hire to Manage Your Blog
    Do they bring up the importance of company knowledge as a blogging best practice? The best bloggers not only understand SEO concepts and the part blogging plays in organic search success, but can also execute SEO initiatives in their blog content. But that doesn't mean you're doing it consistently like you know you should.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Best] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    While offering free giveaways may not be the best approach for all social media marketers, a lesson can be learned from this. 'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online ’s online presence is stronger than ever; with 24.6 DidYouKnow.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer. Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. People change.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Best] Social Business Readiness: 5 Questions For Sales Executives
    Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads. How do you identify and build relationships with them?
  • BLOG MY CALLS  |  TUESDAY, APRIL 23, 2013
    [Best] Social Media Marketing: 5 Reasons We Love Hootsuite
    'At LogMyCalls , we''re always seeking to find the best marketing and analytics tools. We''re developing a smart call tracking tool, so we appreciate smart marketing tools of any sort. That''s why we like Hootsuite. Hootsuite is a tool that allows users to manage and measure their social media accounts on one dashboard. They get it.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] CFOs are Large and in Charge of Buying Process in 2012
    Whether Performance was Achieved as Promised Best Practices for Connecting, Engaging and Selling to Finance Execs Vendor sales and marketing teams can achieve better effectiveness and competitive advantage if they are better able to connect, engage and sell to the finance executive. Speaking with and evaluating prospective vendors (85%).
  • CONVERSIONATION  |  WEDNESDAY, MAY 25, 2011
    [Best] The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
    What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others? Do you remember the days of the Pareto principle? Businesses used to look at the top 20%, generating 80% of the revenue, customers first? Fast forward to the “online” age. Red alarm!
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Best] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    The key that marketers are searching for is a way to understand the best ways to optimize online marketing initiatives for not just clicks, but phone calls as well. 'For marketers growing their business in the age of the Internet and digital marketing, clicks are like gold. If clicks are gold, calls are diamonds. Together? Want to learn more?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Best] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    “What’s the best Ethiopian restaurant in Alexandria?” ” This is search in the age of Siri and Google Glass – Hummingbird works to return the best possible results for an entire question, making more coherent sense of the relationships between words. Arguing semantics. Focus on quality, not keyword cram.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Best] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. Long form/higher word-count content. Page B. Page C.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Best] Quit Cloning Content: Battling Crap Content Through Form
    To help myself with this constant battle, I try to remember: To help rise above the crap, you need to understand how to best present your content. 'When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. Or, "That would be better consumed in a SlideShare than a video.".
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Best] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    ” 222222 ;"> Take-away: use data, tagging and solid technology to serve up the best possible user experience. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. . The report kicks off. Sulzberger. 222222 ;">Re-Purpose Old Content. team work among staffers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [Best] Book Club: Conversations that Win the Complex Sale
    The book stresses that differentiation is crucial in today’s market, and the best way a brand can differentiate itself is through customer engagement. One thing that grabbed my attention in the first chapter is the book’s message that acting on your best instincts is not always the best idea. Makes you think, right?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 24, 2013
    [Best] Value Proposition Examples - Words That Get Meetings
    Strong value propositions are your best tool for setting up meetings with prospective buyers. Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. We need to meet.”.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Best] The Secret to Increasing Prospect Engagement
    And despite most marketers’ best efforts to categorize consumer preferences based on common demographics, most consumers approach the internet like they do in all other areas of life—with intrinsic personality traits and motivations that influence how they’ll interact online. hate to tell you this, but it does not exist.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Best] Social Media Friends … with Benefits
    The best time to get started in social media was years ago. The second best time is today. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.&#
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Best] Whoops! How to Write the Perfect “Oopsie” Email
    What is the best apology email you’ve ever seen? How to Write the Perfect “Oopsie” Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 14, 2011
    [Best] Content Marketing: Think Like a Publisher, Act Like an Investor
    The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. View Joe’s presentation on SlideShare ).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, AUGUST 16, 2010
    [Best] Can Marketing Ever Make Sales Happy?
    There are excellent articles in here by some of the best people I know: Andrew Gaffney, publisher of the Demand Gen Report , offers some terrific insights on Marketing Metrics that Matter. Of course, I don't have an opinion on this topic! It's only something I've been ranting about for 20 years.    Enough said.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 'At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. Focus on fewer markets.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Best] 5 Handy Content Tools to Add to Your Collection
    Making sure your content meets SEO best practices is crucial to gaining more traffic and expanding your audience, but it can be time consuming to assess the SEO value of everything you create. Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Evernote. Trello. Yoast.
  • VIDYARD  |  TUESDAY, MAY 13, 2014
    [Best] He Views, He Scores! Learn What’s Missing in Your Lead Scoring Model
    To the best of my knowledge, not a single marketing automation platform (MAP) includes out-of-the-box tools for tracking which videos your prospects are watching, let alone how long they have watched them for. 'Marketing automation platforms (MAPs) are changing the way marketers create value within the organization. Well, believe it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 17, 2013
    [Best] [Video] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    And best of all, our savvy questions can help our prospects determine if it''s really worth going forward with a change initiative 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 26, 2010
    [Best] Chasing out the humdrum: The story so far…
    …Recognising and supporting the fundamental changes impacting our industry – marrying old world and new world marketing techniques to get the very best results for our clients. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? We’re still going, growing and loving it.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Best] Why paid search is still frustrating for searchers
    The best idea would be to use negative keywords so that the ads were not shown for such obvious misses as  fence removal. 'Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. It ain’t true. This is not an isolated incident.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Best] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    It is also home to some of our best impromptu brainstorms and collaborations. Box is best if you are doing a lot of revisions and versions. love you, internet. However, these images can only help with your productivity so much. Help is here, though, busy marketers. Checking Email. It can be a hard habit to break. Seriously. Gmail Tabs.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Best] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    Department: If you create content that targets specific departments involved in the decision-making process, note which department your content best targets. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Best] 5 Tools to Battle Social Media Content Overload
    Spend a few minutes every morning to source your Twitter stream for the best articles that you can add to your Buffer account to be shared throughout that day. It also offers a great analysis of the best tweeting times, based on when your followers are online the most. He writes Twitter Tips every week on his blog. Summify. Buffer.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Best] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Starting off with these questions can help you and your team critically think through what’s best for your organization as you overlay these questions, and any others that come up, with findings from organizations’ marketing data. To reach today’s always-on consumers, a mobile marketing strategy is an imperative.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Best] 5 Lead Conversion Tips That Work for Any Marketing Program
    Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) Know Your Buyer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Best] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    The CFO can be your best friend – just ask the CMO who was able to get millions more in spending by working with the CFO to make the case for marketing investments to the CEO. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. If not, you are Revenude. Consistency matters. Take action. 
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 25, 2013
    [Best] Boost Your B2B Marketing Efforts with Twitter Chats
    The best planning begins with listening. 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats. Hashtags allow people to follow the group conversation using Twitter Search. Another popular pairing is a TweetChat with a webinar.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Best] Not On Pinterest? This Chart May Change Your Mind
    This is a best practice for any modern content marketing: Your content should have well-designed visuals to keep the eye engaged. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Best] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Identifying the tasks involved makes finding the best methods for accomplishing each goal easy. Where Facebook might be the greatest asset for one company, a more visual medium like Pinterest might be the best option for a different company. Small Business Administration) to digital marketing principles.  Individual Tasks Involved.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Best] Is it Ethical to Edit Online Customer Reviews?
    Let’s assume this consumer behavior – driven by form rather than substance – is based on the likelihood that review readers conclude that if the restaurant’s online reviews are well written, that the restaurant’s clientele are educated, well-heeled, with discriminating taste and likely to eat at only the best restaurants.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Best] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Lesson: Your best sales reps may not be as valuable as they think, but it may be worthwhile not to de-bunk the 80/20 myth. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Best] Choosing the Right Social Media Platform
    As popular as Carly-Ray Jepson’s “Call Me Maybe” video parodies are, I decided sharing the video to my Linked-In business connections, might not be the best career decision.  I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon.
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Best] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    Lastly, Marc Rosenstock of Kimberly-Clark summed it up with practical examples of Listen, Learn, Comprehend and Speak when developing and utilizing email best practices that help close the gap across marketing channels. As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company. 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Best] Embrace Your Digital Shadow
    It provides publishers and marketers information on how best to improve your digital experience and might just assist in the justification of unnecessary accessories from time to time We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior.
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Best] What To Do With a "Not Quite Ready" Technology Case Study
    An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Best] Building the Data Foundation, A Brief Interlude – Master Data Management
    There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  Master Data Management (MDM)    .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Best] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Best] Effective Communication Tips for Web Designers
    We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2011
    [Best] How to do Post-Event Sales Enablement
    Before you even sign an agreement to sponsor or participate in a trade show, get some input from your best sales people. by Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. Sales enablement. Align before you sign. Message development.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Best] How to Structure a Marketing Team of Any Size
    In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Best] Marketing Edge
    Having said that and having been inside political campaigns, the best campaigns have a solid volunteer workforce. All the best, Albert Maruggi Leave a Reply We moderate our comments to eliminate spam and keep things clean. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Ok so here goes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Best] Infusionsoft: Impressive Marketing Power for a Very Low Price
    Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Two economists are walking on the street. User rights (i.e.,
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Best] Blog Conversations Don't Lead to More Views or Links [New Data]
    Learn how to build your reach, engineer contagious ideas and measure your results, through data-backed, scientifically-proven best practices. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation."
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Best] This is the week that was: The science of Christmas charm
    As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Along with every other marketing tactic under the sun, good old search optimisation has been metaphorically buried by the best of them. 'The one and only b2b round up. Opinion of the week. Have a read.
  • E-QUIP  |  MONDAY, JUNE 2, 2014
    [Best] Breaking Down Disciplinary Silos
    Cross-disciplinary planning not only facilitates the working relationship, but combines differing perspectives and areas of expertise to shape the best possible solution and how it will be delivered. Our business has been accurately characterized as fragmented and inefficient, with productivity gains trailing other industries.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Best] Aim High (But Not Too High): How to Set Goals You Can Meet
    Decide on the best way to share, report, and record results. Aim High (But Not Too High): How to Set Goals You Can Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 16, 2011
    [Best] Teleprospecting and Tennis: 3 Tips For More Effective Conversations
    While this is advice that may seem simple, it has been some of the best advice I have received yet. This has been the best advice I have received. If you are glancing at this post and have a sales call on the immediate horizon, I encourage you to read on. Participating in a conversation with someone can seem pretty mundane.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Best] Sales Pros: Let’s Start Talking Peer to Peer
    When I was training inside sales reps at AG, the best advice I could give them was to talk to their prospect as if they are talking to a friend (of course keeping it professional). They best way to be confident in your conversation is to REALLY listen to what your prospect is telling you. To my surprise, I answered him.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    quiz and Endicia offers a quiz on Returns Best Practices. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?” What Is Going On Here?
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Best] A Short Rant About Content Strategists
    The best content strategists I''ve seen -- "best" being defined as the value they drive for their organization based on revenue-driving metrics -- do not sit around and strategize all day. 'I''ve been not writing this post for a long time. What''s between "content creator" and "director"? We haven''t figured out clear career paths yet.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Best] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    The Daily Show is one of the best written television shows on the air. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Gross was asking him about the grind at The Daily Show, and how they managed the creative process.
  • MARKETING ACTION  |  MONDAY, JANUARY 13, 2014
    [Best] Google Authorship 101
    The more competitive your industry, the more important it is to implement SEO best practices. What hasn’t changed is Google’s continuous focus on providing the best results possible to the searcher. It’s best if your email address uses the same domain as the site on which your content is published. SEO and Google Authorship.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Best] Designing Web-Based Communities for Professionals
    One of the main reasons why online communities for business often fail to provide a meaningful user experience is a lack of understanding about best practice design for professionals. The proliferation of low-cost tools has created the expectation that a “best in class” community will usually employ the latest technology.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] 10 Things Epic Copywriters Do
    Are you hoping to stick to mastering the basics and current best practices of copywriting before you level up to epic status? Web design best practices and technology platforms can change both drastically and quickly, but the art of presenting information in a way that persuades will never go away. 'Image source. Interviewing Experts.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Best] LoopFuse in the Marketing Automation Times [Podcast]
    I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Enjoy!
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Best] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    Ryan also observed that new attendees aren''t just tire-kickers and prospects are armed with more knowledge than ever—asking tough questions for which the best B2B marketers must be prepared. 'Online content in the sales and marketing industries is dynamic and constantly changing. Via GreatB2BMarketing. Via iMedia Connection. Via ClickZ.
  • VIEWPOINT  |  MONDAY, APRIL 18, 2011
    [Best] He was in grave danger; there was only one way out
    For those in sales lead management, it means tackling the biggest barrier that is stopping you from getting the best return on investment from the leads you generate. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Best] In Sales, Are You And Your Clients On The Same Page?
    We all fall into the trap of assumption sometimes, so how do we do our best to avoid it? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across? HOW does this happen? The same goes for selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Best] 6 Survival Tips for Content Marketing Island
    To survive on this island you’ll need friends in high places, and the best way to do that is to…. It’s the best way to get senior management in your camp. Sometimes the best sources of copy for your new content marketing strategy are actually collateral you already have on the shelf. Tip 1: Find a Friend. Tip 2: Build a Shelter.
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