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  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Best] 16 Ways to Simplify Your Prospects' Decision-Making Process
    As it relates to landing pages , many marketers have adopted a lot of best practices based on this principle -- removing navigation and distracting calls-to-action, keeping forms short, and clearly advertising the value of the offer. CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales.
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Best] The web marketing value of Facebook like Button
    Some best ways to market your products and website through facebook are given below. Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines. Advantage of Social Media Buttons for sharing. Facebook Widgets.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Best] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
    Product reviews are one the best ways to increase your sites conversion rates. But a review is best when it comes from someone who knows about the product and product category. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce? Read about the process in detail. Ecommerc
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Best] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan''s best piece of advice for content: Make sure you are active with your community online, answering questions and providing useful information they need before they apply. But tou have to understand which channels will work best for your school and manage what you can. But don’t worry. There''s recourse. Content Strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Best] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    In this encore of Thursday’s Marketing Made Simple TV show, marketing expert, keynote speaker and best-selling author Jay Baer ( @jaybaer ) sits down with host Jeff Ogden  ( @fearlesscomp ) for a fun and engaging chat about Jay’s new book, YOUTility : Why Smart Marketing is About Help not Hype. Jay Baer. Answer in our poll below.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 16, 2013
    [Best] Happy Father’s Day
    To all the dads and grandfathers, I wish you all the best. I’m also thrilled to be the father of three wonderful boys: Matt – now 20 and entering his junior year at University of Delaware. Happy Father’s Day from Jeff Ogden of the sales lead generation company Find New Customers ! Please let us know in the comments.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Best] Mad Marketing TV Episode 1 is done
    Hosting this show may be the best marketing campaign on Earth as I interview top marketing experts to deliver actionable information. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv.
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Best] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    To keep you and your business current on the best marketing buzzwords, here are the top ten best and worst buzzwords at the moment: Words to Avoid. It starts as a single word or phrase casually written into a blog post, video, or social channel. Someone sees that word and decides to include in their next upload. Then another. Organic.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Best] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. " Take a tip from Taco Bell on how to use Social Media to its best advantage. Happy Friday! Here's a great wrap up of some of our favorite posts this week.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Best] Breaking the code on Twitter for business
    This link will give you some ideas on the best way to tweet for impact. 4) Be honest but be careful. manager from GE put it best when he counseled that no matter how casual the conversation, it is still a conversation about you and your company. The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! Don't.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Best] What's Your Company Value Proposition?
    We have the best repair shop in town. We give you the best prices we can. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? If not, why should someone buy from you?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Best] What Lucille Ball Can Teach Us About Marketing Automation
    What Lucille Ball Can Teach Us About Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But it doesn’t scale manually.
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Best] I Stream, You Stream
    G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Everyone obsesses over their “äppäräti,” geniusphone devices that constantly send and receive massive torrents of information. Livestreaming is right now.
  • B2B LEAD BLOG  |  FRIDAY, JULY 22, 2011
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    Here are this week's marketing tips and best practices from around the blogosphere. Happy Friday, all! What do the sales cycle and Science Fiction have in common? Sure, there about fifteen great jokes in there, but if you answered today's Wrap-Up you're spot-on. Enjoy, and have a great weekend! 1. From From Asimov
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Best] The High-Payoff Referral Question No One Ever Asks — But Should
    Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. Let’s dig into it and then see how you can best apply this new learning in the real world. And there’s plenty of hard research to support that. For example, there are approximately 2.4 Find the opinion leaders. Sales Enablemen
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 18, 2011
    [Best] Blogging world flipped by AdAge Apocalypse
    Take your best shot baby. I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Gini Dietrich posted that she was “really pissed&# by the changes. Arrrgh.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 9, 2010
    [Best] Publishers - Give Content Away to Get
    As you’ll see, we promote the best blogs in the industry and link out to those blogs. It also positions us as the experts in the content marketing industry by highlighting the best content in the industry (even though it’s not ours).  Marketers, you have permission to look away ;). Publishers Need to Give to Get. Let me explain. Publishers
  • WRITTENT  |  TUESDAY, NOVEMBER 19, 2013
    [Best] 7 Effective Ways to Market Your Business Blog
    Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. The best form of business blog marketing is to become a part of what Jacquelyn Smith of Forbes calls “the conversation in your industry.” image credit: FreeDigitalPhotos. 1. Be Honest.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    It explains everything from the best way to collect content ideas from sales teams and customer service associates to prioritizing content topics to drafting enticing titles. 2) Want to create more engaging content? As with any new project, you''re bound to run into an obstacle or two. Learn how to brainstorm 100 ideas in under an hour.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Best] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    Here's a step-by-step guide to using Twitter's embeddable tweets feature to help you get started, and below is what an embedded tweet looks like: @ HubSpot is the the best thing to have landed in New England since Tom Brady. Consider the various ways you can identify and feature your best customers. What Is Social Proof?
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Best] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    The best way to determine research habits is through quantitative website metrics, specifically referral traffic sources and the keywords driving the highest volume of search to your website. No one needs more irrelevant marketing messages in their life. What the Heck is a Buyer Persona? Demographics or Firmographics. Pain Points. Priorities.
  • WRITTENT  |  THURSDAY, JUNE 27, 2013
    [Best] 7 Ways to Infuse Your Company Website with Brand Personality
    Including social media follow buttons on each page of your website is an inbound marketing best practice, but there’s definitely no rule that says you need to adopt cookie-cutter icons to link to your company presence on social networks. 3-5 seconds. Sounds easy enough, right? Your Blog. Your Social Follow Buttons. Your “About Us” Page.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Best] The Ultimate Social Media Event Marketing Checklist [Infographic]
    Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 2, 2011
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Best] ESPN May Well Be the Smartest Media Brand on the Internet
    That includes The New York Times , which is far and away the best newspaper in the United States and one of the best in the world. The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company. Legacy Media. And yet, the Times still doesn’t get the internet.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 6, 2013
    [Best] When Sales Reps Attack
    This will bring out their best qualities and reduce the eye rolling from your rep. 2. Few types of people can impact a teleprospecting reps day more positively than the sales rep(s) that they support. When you are creating opportunities via Outbounding, sales is your customer. The Chatterbox: Beware The Chatterbox!! Those that support them.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Best] 10 Essential Reports and Research for B2B Marketers
    TechTarget fielded responses from more than 2,300 technology buyers worldwide to better understand current and future best practices for marketers to leverage in their strategies. We hope this list was useful in determining B2B marketing best practices or simply to reinforce existing strategies. View the full report. View the results.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Best] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
    Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 24, 2012
    [Best] 5 Tips to Get Your Emails Read
    Ask his or her assistant if emailing is the best way to get through. Ask what the best email address is and how often he or she checks and responds to emails. Getting your emails read can be a science. For you business people and students, it is often necessary to “cold email” someone you have never met. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Best] Is New Google like the New Coke?
    Mat Honan at Gizmodo has this to say:  Google just made Bing the Best Search Engine. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose. 
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Best] How to Apply the Scientific Method to Professional Services Marketing
    It’s also important to note that, for the best accuracy, each tactic should be tested one at a time. Incorporating all of the above without testing each individually may produce results, but you won’t have an idea of which one performed the best. Make sure you document your purpose in a clear and concise manner.
  • B2B LEAD BLOG  |  FRIDAY, JULY 15, 2011
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    It's also been a great week for marketing tips and best practices from great thinkers in the industry. Happy Friday, all! From the (brief) release of Microsoft's Tulalip project to news about Twitter's upcoming auto-ads, it's certainly been an interesting week in the news for marketers. Enjoy the posts, and
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 14, 2011
    [Best] The Shoemaker’s Children Should Run Away from Home
    The best sales people first sell themselves then sell their product. The best marketers should be doing likewise. Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized for (sniffs) non-Apple (with air quotes) devices. Me: I would think it sucks on all platforms. Agency Twit: Oh, well, sooooo busy. What a load!
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 9, 2009
    [Best] BANT - It's Not Always The Lead Score
    good sales exec will tell you that their best selling takes place once they are face to face with a prospect. I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. Ahhhhh. Do you agree? link]. Good sales people can help create BANT.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Best] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. This resource will answer your questions, help you to understand what really works, and what formulas are best. Best of all, this article is short and straight to the point. Image source. Don’t know how to keep up? Right?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Best] 4 Lies Marketers Tell Themselves
    It’s a rational first response to a disruptive new communications technology: surely the demographic that uses the technology the most (in this case, young people) are the best possible people to help brands and companies adapt. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 18, 2013
    [Best] If You See This Facebook Marketing Ad, Run Like Hell
    This is the best way to build a loyal following and see positive results. If You See This Facebook Marketing Ad, Run Like Hell was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Let me reiterate; if you see the ad below or any similar ad, run like hell. B2B Marketing Social Media
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Best] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    However, we can try our best to arm ourselves with whatever information we can to ensure we are ready to fire away at prospects when they throw curve balls. Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. We are using xyz competitor. Just send me some information. We don’t have the budget.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Best] How to Manage Your Marketing Budget [Free Templates]
    Best of all, the templates will tally your totals automatically, so you can see what impact spending more on this or spending less on that will have on your overall budget. One of the best ways to assess what’s nice to have versus what’s absolutely necessary is to (you guessed it) organize all of your expenses. Good news!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 22, 2013
    [Best] How to Get Referrals from Your Customers
    Referrals are the best type of leads in B2B sales because they are most likely to turn into sales. Your best source for referrals is your happy customer base. To increase your sales productivity, it is important to increase your amount of referrals. Asking After Delivery. Helping Each Other Out. Offer a Discount. Social Media.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 27, 2010
    [Best] Networking on Steroids
    One of the best ways to have conversations online is to connect with people you’ve already met offline. Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally. Followup.
  • SAZBEAN  |  THURSDAY, OCTOBER 21, 2010
    [Best] Connecting Communities at #140conf #detroit
    But there are also a lot of people tackling little problems as best they can. Yesterday was the #140conf Detroit which featured a mix of local speakers and speakers brought in from elsewhere. While several of the outside speakers were interesting, I got much more from listening to our local speakers. Detroit has lots of problems.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [Best] The Power of B2B Communities
    Essential Utility Spiceworks represents the best of what B2B communities can accomplish. TopCoder , a contract software developer that hosts programming competitions and licenses the best submissions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Best] Link Building Tips: Part 1- How Does Google Evaluate Links?
    Since search engines look at all links , it’s best to choose wisely where you link to and which sites you allow to link to you, not just one or the other. Sure, you’ve heard about link building before. But what does that actually mean? For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Best] 5 Reasons You Shouldn’t Be “Dating” Your Digital Marketing Agency
    If you have expectations that may not be realistic, it’s best to share those so everything is out on the table and any misconceptions can be reset. Sometimes we learn best by making mistakes and discovering what not to do next time. A few weeks ago, I came across a very interesting TV show called “Married at First Sight.”
  • HINGE MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Best] Hinge’s Fab Five: July 2013
    This monthly column will help you keep up with the best marketing articles on the web. Learn from the best to sell with words. Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. Enjoy! Content Marketing Essentials 2013 (Dynfographic).
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 27, 2012
    [Best] A+ for Effective Marketing Content, Not Just Effort
    Curveball: The word “literally” is very infrequently used literally.  “ Literally ” means exactly what you say is true—no analogies or metaphors.  So if you are “literally” writing the best piece of content in the world, you’re up against some pretty hefty competition. It’s not just that Content Is King.  Really. When in doubt, leave it out.
  • DIGITAL VOICES  |  MONDAY, JUNE 9, 2014
    [Best] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
    Ayantek worked with The Rao Institute (TRI), an organization founded by best selling author Dr. Srikumar Rao, to build a new website promoting programs to help individuals discover their unique purpose for existence. The programs deal explicitly with issues such as developing personal values, ethics, integrity and achieving mastery. cloud.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Best] Social Media Friends … with Benefits
    The best time to get started in social media was years ago. The second best time is today. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.&#
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 10, 2010
    [Best] A 7-Step Framework for Developing A Promotional Strategy for B2B Content
    To have the best chance of success, you need to understand what makes sometime tick, where they look for information and who influences their decisions. At Savvy B2B, we talk a lot about content creation, but content promotion is equally important. What message do you want to communicate? What is your objective? Who is your target audience?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Best] Clickbait Can Hook Readers … But Is It Worth It?
    But this performance, according to Facebook’s research , is surface-level at best, as audiences would prefer to see a detailed and accurate description about the content they’re about to consume. It’s possible to have the best of both worlds – high click-through rates and strong user engagement.
  • VIDYARD  |  FRIDAY, FEBRUARY 14, 2014
    [Best] The Importance of Customer Centric Video Storytelling
    This video’s script is probably the best example out there when it comes to using persuasive language to tell the right story. In the age of the informed buyer it’s important to humanize your brand with compelling storytelling, but this can be challenging if you sell a B2B solution. Yep, two. Tell the Right Story.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Best] 5 Ways CMOs Can Master Their Online Customer Experience
    What is the best way to get customers to sign up for newsletters or emails? Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. While being a CMO connotes leadership and authority, it doesn’t inherently mean brands need to be forceful or intimidating in how they speak with their online customers.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Best] Basic Human Motivation: 4 Ways to Engage Readers
    What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. What about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Best] The six elements of human behavior that drive social media
    Example: Here are some of the best Internet memes of 2011. You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ”   Ana Isabel Canhoto is just such as person. Altruism. They share information simply because they believe it may be helpful. Hedonism. Homophily.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Best] The importance of knowing what competitors spend on SEM
    While it takes considerable effort to develop precise spend estimates, it is very much possible thanks to the power of screen-crawling technology, carefully tuned algorithms, and our new best friend, Big Data. Somehow, it always seems to be analytics season in the world of search marketing. Eye-opening, right?
  • BLOG MY CALLS  |  TUESDAY, JULY 16, 2013
    [Best] How to Create a Call Scorecard that Doesn’t SUCK!
    This is the best piece of advice I have to offer. So there you have it, some of the best advice I can offer. Guest Blog by Darren Lucus, Operations, LogMyCalls. __. Currently the operations and fulfillment department at LogMyCalls scores over 15,000 calls per month. Needless to say LogMyCalls scores A LOT of calls! Follow a Flow.
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] 3 Non-Email Ways to Nurture a Lead
    Stay in front of the lead--nurture them--on Twitter. 2) LinkedIn - One of the best ways to nurture leads is to engage them via LinkedIn. Lead nurturing has traditionally been about email marketing. Even so-called marketing automation platforms are really just fancy email marketing platforms. They''re automated email tools. That''s it.
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Best] The Mi6 Tweekly: Week of November 29, 2010
    Featured Post: Leveraging Best Practices for Social Media: #socmed. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Best] Your Teleprospecting Question Workbench
    Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Best] Interesting Infographics: Who Do People Buy From?
    What resonates best with a B2B buyer? In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? We can use this information to re-energize our B2B demand generation. Becoming Thought Leaders. Choosing the Right Platform. This where B2B social media plays a role.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, FEBRUARY 15, 2011
    [Best] Building Relationships on Twitter: Consider What You Tweet
    Thanks to Twitter, I’ve developed relationships that have resulted in paying business — relationships that wouldn’t have been possible a few years ago. I’ve also made a whole heck of a lot of friends, which is the best part of being on Twitter, IMHO. These are great questions! also don’t use location services.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Best] The WORST Lead Sources for B2C Companies
    Inbound phone calls, according to our data, are the best source leads businesses can gather. What are the worst places for B2C companies to get leads? In other words, where should you NOT market? Where should you NOT spend money? What should you NOT do? The data will tell us! Cold calling works rarely. We''ve written blogs on this before.
  • BUYEROLOGY  |  SUNDAY, AUGUST 21, 2011
    [Best] Buyer Behavior Dooms HP in Tablet Market
      It is either Best Buy or Office Depot.    Best Buy, Verizon, and others simply cannot duplicate the experience one can get in an Apple retail location.  Image by HP PSG APJ via Flickr.   This amounts to an outright ceding to Apple and their success with the iPhone and the iPad.  Technology.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Best] 6 Strategies to Help You Unify Sales and Marketing Teams
    Since being honest is still the best policy, we should likely say this right out loud and get on with developing some strategies to minimize this corrosive divide. Then measure the heck out of them and improve! (By the way, this guy , who happens to be my uncle, is the best Mark Twain I’ve ever seen. They divide a team.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Best] The Break Up: It’s Not You…It’s Your Website.
    The best agency is one that knows your industry and target audience. [This post was written by a member of our Business Development Team, Claudia Peart]. Being a part of emagine’s Business Development team, I don’t get to actually work on our client’s websites; we like to leave that to our WordPress developers and awesome designers.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 29, 2011
    [Best] 5 Twitter Tools to Help Manufacturers Generate New Business
    Below are his top 5 tools that he uses for new business that will help you create an online community of your best prospective clients. Twitter is an under-utilized tool that businesses should be using more. There are well over a hundred different Twitter tools that have been developed. TweetBeep. This tool is like Google Alerts for Twitter!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Best] Sales Leadership: Closing Summer Business
    It is mid-June and the beginning of summer-make it one of your best!   Let’s work together to come up with more ideas to help everyone succeed!  I look forward to your comments.                                                                                                                                   . Increase your sales strategy. 
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Best] Interview with David T. Scott — Author of The New Rules of Lead Generation
    Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. also show them how to determine which lead generation tactics are the best for their type of organization. 5. This is an interview with David T. and how to use them. News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Best] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Infusionsoft today announced it has acquired social lead generation vendor GroSocial. It will continue to operate independently.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JUNE 22, 2010
    [Best] Why "Cost Per Lead" Is The Wrong Question
      Of course, everyone cooks the underlying cost numbers to make their approach look best. Ask anyone selling marketing software or services what their “cost per lead” is and you’ll get a different, and self-serving, answer. I’ve seen estimates ranging from single dollars to tens of dollars to hundreds of dollars.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] Dearest Null: Why Don’t You Like Us?
    The dictionary definition of Null is not very flattering: At best, I have no legal or binding force. The best way to distract me from real work is to write short, snappy content that makes me want to click through to the other side. How do you encourage someone to open your email newsletter and then click through to your website?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    This will help you put together the best content that will appeal to your attendees. This will make it really easy for you to review and choose the best customer speakers. To facilitate networking as best you can during your events, have your coworkers attend the event with the aim of getting conversations going. Use them.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Best] Landing Page Fundamentals, Part 3: Landing Page Optimization
    By testing multiple variations, you can determine the best combination of elements on a landing page. In the example above, you would be able to determine which combination of button color and form type creates the best conversion. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages.
  • CK'S B2B BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [Best] B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow)
    Please view the slideshow below, which is best viewed in FULL-screen format as several slides are text-heavy to ensure an adequate level of explanation for B2Bs who are just starting out in social media — or download the PDF slides here. B2B Social Media: Why Do Business Professionals Use Social Media?
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Best] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Sincerely apologize when called for, and do your best to right the wrong. After all, the best crisis management plan is to avoid getting in to trouble in the first place. Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That last one is interesting.
  • INBLURBS  |  FRIDAY, OCTOBER 28, 2011
    [Best] Your competitor has increased his Internet marketing budget by 11 percent
    While Internet/ Digital marketing can be measured more reliable, the companies get the opportunity to exactly learn about the road their marketing dollars travel and to improve their marketing to get the best possible results. Traditional media budget are increasingly shifted to Internet/ Digital marketing! How about you? Do not try to sell!
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Best] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    You may have heard us say the phrase, " data is a marketer’s best friend" many times before. Data: Only 5 Percent of Search Advertisers Follow Mobile Best Practices, From Search Engine Land. Well, that phrase still rings true today, especially as the marketing world continues to change. Do these statistics surprise you? You guessed it!
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Best] New Data Shows European Marketers Aren't Lagging Behind North America
    The best way for them to do this is by bringing together multiple, disparate marketing tools to show what is yielding the best results. There''s a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms. Pretty cool, eh?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Best] Week in Review: January 7
    We were delighted to that our own Savvy B2B Marketing is included in this fabulous list of the best-of-the-best in B2B blogs. The new year is upon us and we Savvy Sisters have resolved to keep curating thought-provoking, entertaining, and eye-opening stories every Friday. The title says it all. We turned it off. via the @davepell.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Best] 7 Ways to Use Social Media to Rock Your Next Event
    After you secure your event date(s), the next step is to plan your social media strategy to give your attendees and audience the best experience possible. It will also show that you've taken the extra step to connect them with the thought leaders who can best help cater to their needs. The season of events is upon us!
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Best] Twitter Starts Highlighting Websites That Embed Tweets
    These experiments help us understand what experiences people like best or use most often. Twitter is a cool platform, but it''s got some problems. It''s just so cluttered, you know? There''s so much content, and it''s so text-based, it''s pretty hard to get people excited about scrolling through that hectic Twitter timeline. Mikko Hypponen ?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Best] 3 Great Twitter Apps for Content Marketers
    She most recently wrote about the best colleges online. Today’s post was written by Louise Baker, freelance blogger and journalist. Here is an inside look at what you need to know about three of the top Twitter Apps for business: CoTweet, HootSuite and Twaitter. CoTweet. HootSuite. Twaitter. Blog this on Blogger. Digg this! Tweet This!
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Best] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. In general, I disagree.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Best] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    Takeaway: The  2013 Social Media Marketing Industry Report author, Michael Stelzner, sums it up best: “as more and more businesses become social, those who best engage will stand out.” Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Social Media Is Still Growing. Podcasting.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Best] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Landing pages are best used to complement advertising and social media. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Best] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Landing pages are best used to complement advertising and social media. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Best] 7 Skills To Look For When Hiring A Content Marketing Strategist
    One of the best ways to reach your audience is though funny, entertaining and lighter content that breaks up the day. Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Skills To Look For When Hiring A Content Marketing Strategist. campaign-based mentality). agree!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Best] 5 Mobile Innovations to Motivate the B2B Marketer
    Here is a list of some of the best mobile apps that can turn your smartphone or tablet into an indispensable business tool. Mobile Innovations to Motivate the B2B Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino. More tools are available to forge a path on this new frontier.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 30, 2012
    [Best] How Would You Address this Interesting Sales Dilemma?
    Today, he was speaking on how to best work with people just like him. I was delighted my client was bringing the actual "voice of the customer" into their sales meeting. I was sitting next to Brian, one of my client's customers. The previous day, I'd led a "Selling to Crazy-Busy Buyers" workshop at their annual sales meeting. Speak up.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Best] Why Your Social Media Marketing Stinks
    But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Social networking is as old as humanity, and even the term social media has been around for quite a while. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Best] Brand Storytelling: Why Your Employees Should Tell Your Story
    Of course, the best journeys don’t simply stop at a single destination. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Employees are a channel to your story. Share your experiences in comments.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Best] 5 Tips To Create A Sales Call Center That Works
    The Training should be standardized, not like the old school methodology “Every Salesperson uses their own techniques that work best” which basically means you did not invest in Training properly. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Best] 10 Content Marketing Failures – Do Not Try This at Home
    Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 8. 78% of CMOs think content is the future of marketing ideas and strategy.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
    This is not only a perfect incentive for you to pre-order the book, but it is a great way to get started, as the bonus chapter provides ideas, tips and best practices for improving your website. We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. Create A Better B2B Website Today!
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Best] 6 Steps to a User-Friendly College Website Navigation
    It may help to utilize one or more types of user testing, such as focus groups or card sorting, to determine the best organizational structure. The best icons offer supportive clues, clarifying what each category encompasses. Simplify the information architecture. Group your links into categories containing related information.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Best] Cloud Marketing Triggering an Application Land Rush
    According to Simon Stanlake, HootSuite’s CTO, “We’ve been able to focus nearly all of our development effort on functionality that adds value for our users.  We let the social media companies do what they do best while we do what we do best.  In the end, it’s the user who comes out on top.”. “[Our users] already know social media has value.
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