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  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] How to Optimize Your B2B Landing Page
    While improving conversion rates for a landing page is a long-term task, following best practices will help you start out with higher conversion rates and more leads. 'Traffic from social media must come to a landing page to convert those visitors to B2B leads. Generating leads with social media can be increased in two ways. Get rid of it.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Best] The Anatomy of an Optimized Blog Subscriber Email
    If not, make sure you at least keep mobile email optimization best practices in mind when you''re designing your blog subscriber emails. The good news is this is not only a best practice for email, but also for the social shareability of your blog content in general. My blog subscriber emails? I''m pretty sure those just. Probably.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Best] Find & Engage Your Target Audience By Marketing Like Batman
    Embed this content marketing infographic on your web site: Find & Engage Your Target Audience By Marketing Like Batman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers ?
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Best] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] The Evolution of a Marketer
    The Evolution of a Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Best] Is it Ethical to Edit Online Customer Reviews?
    Let’s assume this consumer behavior – driven by form rather than substance – is based on the likelihood that review readers conclude that if the restaurant’s online reviews are well written, that the restaurant’s clientele are educated, well-heeled, with discriminating taste and likely to eat at only the best restaurants.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Best] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Lesson: Your best sales reps may not be as valuable as they think, but it may be worthwhile not to de-bunk the 80/20 myth. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Best] Choosing the Right Social Media Platform
    As popular as Carly-Ray Jepson’s “Call Me Maybe” video parodies are, I decided sharing the video to my Linked-In business connections, might not be the best career decision.  I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon.
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Best] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    Lastly, Marc Rosenstock of Kimberly-Clark summed it up with practical examples of Listen, Learn, Comprehend and Speak when developing and utilizing email best practices that help close the gap across marketing channels. As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company. 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Best] Embrace Your Digital Shadow
    It provides publishers and marketers information on how best to improve your digital experience and might just assist in the justification of unnecessary accessories from time to time We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior.
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Best] What To Do With a "Not Quite Ready" Technology Case Study
    An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 12, 2010
    [Best] Campaign-o-Rama
    And for the more routine purchases that don’t require any planning, why are we doing our best to train the market either to wait for our next price cut or resent us for dropping the price after they’ve bought it? For years and years and years marketers have set their watches by their in-market campaigns. escwilliams@gmail.com.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 21, 2010
    [Best] Ten More Things to Do in a Recession
    Sales people are at their best in tough times and you might actually learn something about how to sell rather than how to go out for drinks, which is what they are good at in happier times. Ten more ideas for recession-weary marketers. Approach (or re-approach) companies or organizations with which you would like to form an alliance.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Best] Building the Data Foundation, A Brief Interlude – Master Data Management
    There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  Master Data Management (MDM)    .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Best] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Best] Effective Communication Tips for Web Designers
    We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 10, 2013
    [Best] White Paper: Plumbing Market Overview
    Included are association and buying group contacts, training firms, best practices, codes and standards, online resources, trade shows/meetings and media publications. 'Sonnhalter is deeply involved with the professional tradesmen. We recently updated our overview of the Plumbing market. The free copy for download is available.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Best] Marketing Edge
    Having said that and having been inside political campaigns, the best campaigns have a solid volunteer workforce. All the best, Albert Maruggi Leave a Reply We moderate our comments to eliminate spam and keep things clean. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Ok so here goes.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How Would You Answer “Why Does Most Marketing Stink?”
    And the best way to do that is to serve their information needs. 'I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads  - Tweet This! 90% of emails are never opened  and 99.5% ”  . Strategy
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Best] When B2B Messaging Builds To A Climax, You've Made Your Point
    Science and B2B: So to apply this to B2B marketing, it appears that the climax order is a good safety net to fall back on, but since the statistical difference is so small it’s probably best to make your decision on a case-by-case basis. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Best] 7 Ways eCommerce Can Grow Their Email Marketing Database
    In many cases visitors to your website will have already visited a competitor’s site or are planning on surfing further in order to find the best deal for a given product. Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. Sign Up!
  • E-QUIP  |  MONDAY, JUNE 2, 2014
    [Best] Breaking Down Disciplinary Silos
    Cross-disciplinary planning not only facilitates the working relationship, but combines differing perspectives and areas of expertise to shape the best possible solution and how it will be delivered. Our business has been accurately characterized as fragmented and inefficient, with productivity gains trailing other industries.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Best] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    The Daily Show is one of the best written television shows on the air. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Gross was asking him about the grind at The Daily Show, and how they managed the creative process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Best] Five ways to stay ahead of the digital arms race
    Cultivate a learning ecosystem  - One of my best friends is a guy named Jeremy Floyd. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. Very true.  It’s also inhuman. We yearn for stability … literally homeostasis. For
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [Best] 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
    This makes it clear why the best demand generation strategies employ not only well-executed content, but sites that can deliver that content, either in text or mutli-media formats, immediately after a single click. The best practices are those that combine lead generation, scoring and nurturing, and marketing analysis.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Best] Lead Generation: Have You Evolved Past Cold Calling?
    With a new focus on sales and marketing alignment, companies are ensuring the two teams work together to focus on what they do best. The best Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. With the new changes in B2B sales, namely Sales 2.0 Thanks to Sales 2.0 Using 2.0 We can help!”)
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Best] Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014
    Free shipping and free shipping upgrades are one of the best ways to keep your customers. 'You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. Keep things consistent.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Best] Designing Web-Based Communities for Professionals
    One of the main reasons why online communities for business often fail to provide a meaningful user experience is a lack of understanding about best practice design for professionals. The proliferation of low-cost tools has created the expectation that a “best in class” community will usually employ the latest technology.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Best] Join the Inner Circle and Become an Insider – InsideView Community
    Kate our Community Manager has been busy talking with community members and helping them understand things like best practices for setting up your community profile , asking questions in the community , and answering questions about our application. InsideView is a revolutionary product for sales and marketing teams. Filed under: Sales 2.0.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Best] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Best] Secrets of Lead Generation Superstars
    Instead, he says, you should experiment extensively with lead generation techniques to learn what works best for your company. Secrets of Lead Generation Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Best] Does Your Drip Marketing Leak Leads?
    The best practices use message mapping to align lead nurturing goals and content before the actual work begins. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true. It’s all about the email.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 5, 2012
    [Best] How To Overcome Buyer’s Fear
    Customer testimonials offer the best way to alleviate this fear. Highlighting the ways in which the purchase will reflect well on the purchaser and making a play to his or her sense of pride may be the best way to overcome these objections. You have to put your prospect at ease with the buying process before you can close a sale.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Best] Do You REALLY Need to Host a Webinar?
    The topic you''re trying to share and discuss is best explained through a live Q&A? 'Don''t be fooled: Webinars can be a lot more work than they may initially seem. Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.
  • HINGE MARKETING  |  MONDAY, AUGUST 19, 2013
    [Best] Social Media Marketing Guide for Professional Services
    Is this a threat, where competitors poach your best people and offhand comments present liability risks? Or is it an opportunity to reach new markets and recruit the very best people? What are the best uses and smartest approaches? 'Hinge is releasing a comprehensive new guide to social media for professional services firms.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Best] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    For truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences. This is evidenced by the rise of webinars as a marketing strategy.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Best] LoopFuse in the Marketing Automation Times [Podcast]
    I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 17, 2010
    [Best] Do You Know How Many Calls Your Inside Sales Team Should Be Making?
    The best managers I’ve ever worked with generally spoke from their personal experience and not necessarily from the sales 101 instruction manual. Neither group was afraid of offering their 2 cents on how to best execute our calling efforts. equate cold calling to going through basic training. The numbers seemed to vary wildly.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Best] Five questions to ask before beginning a social media initiative
    To best navigate your move into social CRM, it is useful to ask yourself five simple questions before spending precious time and other resources towards a social media endeavour: 1. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Best] 5 Keys for Better Collaboration Between Sales and Marketing
    For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. 'We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Best] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. Though he would never admit it, Owyang is sort of the Patron Saint of Social Strategists.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Best] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. Writing sucks, and it’s hard.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Best] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    You might also include a photo of the sender in the email’s signature – try a little A/B testing to find out what drives the best results. Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sender Personalisation and Brand Ambassadors.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • ENGAGE  |  FRIDAY, MARCH 7, 2014
    [Best] 5 Ways To Get In With Google+ Communities
    Below are 5 best practices for successfully sharing content in Google+ communities. Always Look Your Best. The best Google+ community users comment, share and +1 member posts, sometimes without posting any original content. 'In the world of social media, Google+ has long been overshadowed by other online gathering places.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 17, 2011
    [Best] Sales Leadership: Zen & The Art of Golf
    By the end of the day, I had a few pars, a birdie and scored my best round of the year!  Have a great fall, focus on the details, push your team for more, but set the tone with positive strokes and perhaps you will finish 2011 as your best year ever! Sales Leadership: Zen and Art of Golf  . On the third hole I began to get on a role.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Best] 5 Signs Your Call-to-Action Needs a Makeover
    So it’s also important that you follow landing page best practices to ensure that your landing page matches the CTA and offer. Free Webinar: Website Redesign Best Practices. A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. Free whitepapers. Free webinars.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Best] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. 6) What's the best way to find potential customers on LinkedIn? It almost makes too much sense. Don't fret!
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] What Google’s Latest Panda Update Means for Your SEO
    Google’s job is to rank the best sites in the world for a given query. If whatever you’re doing isn’t the best content, you’re going against what they have a $300 billion interest in maintaining.”. ” The best way to receive that attention, and the links to your site that go with it, is by creating valuable content, says Evans.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Best] A Marketer's Guide to APIs
    Improve your decision making and long-term performance with marketing data for best practices. Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Many have dropped their old roles of content interrupters for new ones as content creators.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Best] Why Marketers Should Invest in Visual Content Creation
    Explaining what those parts are in a status update would be, frankly, boring, and not the best use of the medium. They've asked customers to upload photos of them enjoying their Dunkin' Donuts on Facebook and Instagram, and are then featuring the best ones on both sites. Not convinced? Gives Your Brand an Identity. Take a look.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 2, 2014
    [Best] 2014: What to Expect from LogMyCalls
    We''ll try to provide a roadmap for the upcoming year, as best we know it. 'Earlier today we published a brief article about LogMyCalls in 2013. It was essentially a list of highlights from the year. This article looks ahead with some predictions for 2014, what to expect from LogMyCalls in this new year. That stuff is dumb. That''s it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. Phil Fernandez.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2011
    [Best] 14 Awesome Google Labs Experiments You May Have Missed
    Best yet, when you connect the app to your Google account, you can ask questions and receive answers directly in your Gmail chat. Google scans through the calendars colleagues share with you and picks some of the best times to move your meeting to. With that in mind, we present 14 cool Google Labs experiments you might have missed.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Best] Tooting My Own Horn: Guest Posts You May Like
    If you’re in B2B, you know that Facebook may not be the best channel for you. Or, as I read somewhere at Business Insider, “Google is the best ad product in the history of the world. 'In recent weeks I’ve written a couple of guest blog posts and was also featured in a great G+ round up. She is FABULOUS.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 8 Types of Content to Help Engage Prospective Students
    This content can be focused on the top areas of study that your school needs to fill, or the areas for which you''re best known. The best way to show how it is to attend your college (or to take your online courses) is with student stories and testimonials. 'You can''t ignore your prospective students. 1) Career Guides. 3) Campus News.
  • HUBSPOT  |  THURSDAY, MAY 5, 2011
    [Best] 3 Reasons Why Black Hat Tactics are like Drugs – Just Say No
    If you find yourself being coerced with the following propositions, we’ve armed you with best practice information to remain above the influence. The truth is, the best links are those that are produced organically, period. color and underline) to make the link look like body text. Marketing Takeaway. Photo Credit: [link].
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Best] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Best] Savvy Week in Review: April 8th
    Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Best] Weekly Wrap Up - March 25
    Wondering about the best ways to move prospects through the buying cycle? From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing).
  • VIDYARD  |  WEDNESDAY, OCTOBER 16, 2013
    [Best] Video Marketing SEO: 4 Tips From Rand Fishkin
    While you might assume most audience members prefer video, different types of learners will prefer different options and it’s best to cater to both. 'Hubspot’s Inbound 2013 conference this August brought together a ton of industry content pros, including the wise and wonderful Rand Fishkin of Moz. Keywords are Important.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 9, 2012
    [Best] 3 Things You Aren’t Prepared For When You Build An Inside Sales Team
    The problem I most frequently see is the lack of a best practice processes. The call plan you drew on a napkin while eating a “Bloomin Onion” and drinking a beer at Friday lunch is not best practice. It is the best formula to keep both groups accountable and fuel continuous improvement. Pansies. was unprepared.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 14, 2010
    [Best] 5 Examples Of What Makes A Cold Calling Job Better
    Even in the best work environments there always seemed to be the "Debbie Downer.". So face up to the fact that you need to work for a good majority of your life and make the best of it. At some point in our career we regret the decision to leave a job. For some reason the good stuff can easily get lost in the negativity. Listen.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 18, 2012
    [Best] How Do You Know Your Solution's Target Market?
    You’ll soon discover what industries you’re gaining traction with, whether it be Higher Ed, Retail, Financial, etc, so you can make an informed decision on the best markets to target. It’s almost 2013 and innovation has sky rocketed to an all time high. So what are you going to do? Cue the chorus of crickets).
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Best] 15 Tips to Become Better in Your Career
    Keep focused on the best you can possibly do, recognize when opportunities arise, and have the courage to take chances. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning. Become a generalist.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 27, 2012
    [Best] Focus. It's Power Is Unlimited
    Sales has several new prospects who could close for the quarter, all the reps are pushing to get a few more opportunities passed, the directors are pushing for the best possible results as they look to prepare our clients quarterly reviews. Love it! have seen it for years. But it ultimately comes down to the individual.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 1, 2012
    [Best] Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip
    Though it may not be easy, when we encounter a similar situation, we should try our best to just move on quickly. Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all.
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Best] How to revive dormant newsletter subscribers
    If an email hasn’t been delivered to a particular address for several sends in a row (meaning you get a hard-bounce back from the recipient’s server), it’s best to take that email out of future sends. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Best] Content Creation & Social Media: Jobs for the Entire Company
    The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  In fact, this blog post started from a recorded interview.).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 20, 2011
    [Best] 3 Tips To Simplify Cold Calling For Greenhorns
    When you begin the call let them know that you can review the service/technology at a high level with them, but it would be best to include a technical specialist if they are looking for more of a deep dive. Being new to inside sales tends to be a bit intimidating. 3) Don’t be afraid to talk the talk - Fake it til you make it, right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 8, 2011
    [Best] How Effective Are Your Email Templates When Prospecting?
    There are a million different thoughts written on the best subject lines for emails, I don’t position myself as an expert. “Wow… Did I really write that?” ” -A Common question we ask ourselves in editing email templates. More often then not, I was left with bounce backs and spam. So there I was left thinking.“Man
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Top Five Excuses Given For NOT Hitting Your Daily Activity Number
    Being prepared for a call with some knowledge of your target company and contact is a best practice. Now that I have completed my first year of blogging I now feel I’ve earned the right to Jump the Shark and create my first ever Top 5 List. 5: “I forgot” Seriously, this was given to me once. They have a point here.
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Best] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Best] Social Media Writing: How to Write for Engagement on Facebook
    Very short posts do best in terms of likes. Keep it short and sweet just like they do – but be sure to review your page’s analytics to find out what works best for your brand. In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Turns out it does! Part 2).
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2012
    [Best] A Marketer's Guide to Picking the Perfect Analytics Tool
    To figure out what type of analytics you need , it's best to go back to the start and think about what makes your company unique, then find an analytics tool that matches those needs. If not, it's best to prioritize something that is easy to use. Stop me if this sounds familiar. You log in to your analytics program and poke around.
  • WRITTENT  |  MONDAY, DECEMBER 16, 2013
    [Best] 4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author
    What is the best approach for doing that? The best people creating content are the ones who do it on a regular basis. 'At Writtent.com, it was a pleasure for me to interview C.C. Chapman, Chief Marketing Officer at  YSN , author of  Amazing Things Will Happen  and co-author of  Content Rules. HNesterenko: 1. HNesterenko: 2. Chapman?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] What Exactly Does Google Consider High Quality Marketing Content?
    It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” 'Every 24 hours, 2 million unique blog posts are published. What Are the Quality Guidelines? What Quality Means for Your Content Strategy. Cloaking. Hidden text.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Best] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    One of the best examples of a blog being used for inbound marketing is the American Express OPEN Forum. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • INBLURBS  |  THURSDAY, MARCH 1, 2012
    [Best] How Private Air Charter can profit from Inbound Marketing
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Like market leading airlines, private air charter is in a very competitive business. Do you know what’s been talked about you or your competition online? Content creation.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Best] 3 Ways how to use Online Video for Business Lead Generation
    Do a contest for the best crowd sourced video! The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Steve Garfield’s video blog.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Best] How the B2B Buying Process Has Changed
    This means that the buyer has entered the next stage in their buying process without ever talking to you and is now starting to evaluate vendors to determine which one represents the best buying decision. Ten years ago, all you had to do was leave a voicemail that piqued your customer’s interest to get a call back.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Yes, you can apply the best of traditional public relations practices to the new world of social media. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Best] How to Achieve Inbound Marketing Success in Less Than a Month
    While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Using her HubSpot trial , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Those early to market with the best solutions will benefit the most—and possibly lock out late comers. Here’s one example: Although there is a brief mention of a Miller product, this video is all about best welding practices. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Best] Act-On Inbound has arrived
    'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
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