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  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Best] Why I Won’t Endorse You on LinkedIn
    Well she’s really nice and makes the best guacamole” does not translate to “And she’s got outstanding budget planning abilities.” Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s. That’ll be fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Best] What’s An “Online Lead Development Ecosystem”?
    OK, “online lead development ecosystem” may not make for the best buzz-term, but we at Newfangled feel it’s the best way to describe the many interrelated pieces of the online marketing puzzle that you should be using to capture new leads and nurture them into new business opportunities. Your – what ? The Website. Marketing Automation.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Best] On Twitter and real life: some love and some tips #socialsong
    Sure, I’m not stupid: Twitter is not the place where you will normally chat with your kids, partner, best friends or dog but, hey, there’s nothing wrong with being you, right? The social network that suits me best? It’s that time of the year. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Respect.
  • B2B MARKETING ONLINE  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Tibbr: grown up social media?
    Despite the best efforts of panelist and celebrated technology cynic Denis Howlett , I came away excited about the potential of enterprise social media to transform intra-organisation communication. The fact that Tibco is now a player in social media speaks volumes about how much social media has matured.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Best] The Sales Association Launches SalesProCentral
    Using the Aggregage technology, SalesProCentral collects and organizes that content into topics and finds the best posts and articles using social signals. B2B Response Databases: Which is Best? The Sales Association has unveiled SalesProCentral generously sponsored by Leads360.  B2B Sales? They Could Be Called B2P Sales! Curation
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Best] 6 Content Marketing Lessons to Learn from Monopoly
    It’s essential to think about SEO and social media best practices when creating content. A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 7, 2012
    [Best] What’s Your Mobile Media Strategy for 2012?
    If you like this post you might like: Is Mobile Marketing the Best Way to Reach the Professional Tradesman? Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? The 42% that do use mobile in their marketing plans are optimizing their websites and emails and are beginning to use QR codes.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 21, 2011
    [Best] 10 Blog Posts About Sales Intelligence
    Best Practices in Sales Intelligence featuring Aberdeen Research (Webinar) – Aberdeen Research. Sales Intelligence is often skewed in various definitions and mostly misinterpretation. Here are 10 blog posts on some numbers and practices about sales intelligence. Analytics in Action – The B2B Sales Intelligence Blog. Sales 2.0
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Best] Basic Human Motivation: 4 Ways to Engage Readers
    What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. What about you?
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Best] The Unlikely Newest Member of your Social Marketing Team
    Questioning of Purpose  – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed.  Search or Social: Which Is Best For Your Startup? In the 2 nd  Edition of  Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. 
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Best] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Email works best when it is sent to people who have opted in to receive your message. For a thorough review of email marketing best practices, click here to download Silverpop’s free 148-page ebook “ Almost Everything You Wanted to Know About Email Marketing.” And kick ass. Social media is the hot new thing, more like Lady Gaga.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 6, 2014
    [Best] 80+ Leading Business Experts Share Their Top Sales Secrets
    Information will be presented by executives of rapidly growing sales teams and best-selling authors. Join me at the 2014 Sales Acceleration Summit. The brightest minds in sales and marketing will share their secrets in a rapid-fire series of online presentations you won''t want to miss. Grant Cardone , author of Sell or be Sold.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Best] Content Marketing: How This Software Company Achieved More with Less
    They watched how their weekly content performed, leveraged the best content for monthly downloadable content, and tweaked how their content connected together and performed in searches every quarter. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Change isn’t easy.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Best] Top 6 Social Media No-Nos to Avoid
    Instead of say, swearing, ranting for hours, “yelling” in all caps, calling customers “stupid,” and then trying to cover it all up, responding quickly and calmly to a customer’s complaint, and trying to resolve it as soon as possible is simply the best thing you can do. 2. Honesty is the best policy.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Brand Advocates: The Greatest Resource You Never Knew You Had
    While your ideal asks will depend on your specific business and priorities, Rosenberg believes testimonials, referrals and content contributions are among the best. Interestingly, Rosenberg says that recognition—as opposed to money or a gift—is one of the best rewards you can offer. Socially active customers. ” 3.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Best] Nurturing Leads With Webinars: Awareness is Just the Beginning
    At this stage webinars work best when they provide general solution-based content that explores typical challenges and benefits without highlighting the specifics of your company’s solution. In order to convey this through your webinar, call on your best advocates, customers! Awareness. Consideration. Evaluation. Purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Best] Creating an inclusive social media event
    This is what is different about Social Slam: This is the best social media educational value in America. Now, the best social media conference in America is built by volunteers too. A few years ago, I was speaking at a social media event in New York. And because the events are usually in New York or L.A., Chris Brogan. Guy Kawasaki.
  • DOCALYTICS  |  THURSDAY, FEBRUARY 26, 2015
    [Best] How to Use Content to Close More Deals
    At Docalytics, we spend a lot of time talking to inside sales teams about the best ways to start productive conversations with their prospects via email. We use these best practices in our thought leadership writing & speaking, as well as in our sales process with our own reps. Content that Sells. Here's how: 1. Always be testing.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Best] A Marketer's Guide to Optimizing Images for Google Search
    Google then uses this information to determine the best images to return for a searcher's query. For these reasons, Google recommends you be as descriptive as possible, citing the following examples of bad, better, and best alt text for an image: Bad: alt="". Best: alt="Dalmatian puppy playing fetch". Better: alt="puppy".
  • SYNECORE  |  THURSDAY, JANUARY 3, 2013
    [Best] 3 Digital Marketing Lessons from Amazon.com
    As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. holiday shopping was done via the Internet this year. In this new “e-tail” environment, customer satisfaction is king, and Amazon.com is the perennial ruler. CUSTOMER SATISFACTION IS KING.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Best] 10 SEO measurements every marketer should know
    Choose based on the unmet need your brand fills and where you chances of a top rank are best. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 46% click on the website in the first position on first page.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 10, 2013
    [Best] White Paper: Plumbing Market Overview
    Included are association and buying group contacts, training firms, best practices, codes and standards, online resources, trade shows/meetings and media publications. Sonnhalter is deeply involved with the professional tradesmen. We recently updated our overview of the Plumbing market. The free copy for download is available.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Best] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Every day, someone from our company comes to me with a content question—a best practice, a trend, a definition. That’s your best chance at selling a new channel in your organization. And the best way to build a dedicated audience is still the email newsletter. Keith, Palatine Bridge, New York. Pretty simple. Snapchat)?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 4, 2013
    [Best] The Marketing Funnel is Dead: Here's What Will Replace It
    But then came the punch line: instead of a funnel, marketers should think of managing each customer’s progress as a process, which is best represented – wait for it – as an escalator. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 27, 2012
    [Best] Let the B2B Games Begin!
    One example is a project at pharma giant Boehringer Ingelheim, which is ‘gamifying’ clinical research by running a competition which seeks “to predict a biological endpoint” or build the best molecule possible – with a grand prize of $20,000. I am one of those jaded, cranky people who think everything new must prove itself over time.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Best] How To Compete In An Omni-Channel World
    billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future. Clicks are beating bricks with “Endless Aisles.”.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Best] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    Then in the fall of this year, while I was serving on The Economist advisory board , I had the chance to speak to Frieda Klotz (@ FriedaKlotz ), Deputy Editor at The Economist Intelligence Unit, about some of the ideas contained in our best-selling book, The Social Employee (McGraw-Hill, 2013).  Today the future is still in branding yourself.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Best] How to Write an Author Bio That Doesn't Suck
    Being a freelance writer is not the best way to establish credibility. Here are some examples: Fred is a conversion optimization writer, specializing in split testing best practices and cognitive biases. The best way to create a meaningful bio is to write it carefully and intentionally. Read on. You’re about to find out.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Best] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    As a best practice, you should be using a “From” address that your client can easily relate to your brand, such as your.name@companyname.com. also recommend, if you haven’t already, implement DKIM and SPF to ensure you are compliant with today’s standards and best practices.  Many ISPs, such as Yahoo, have begun implementing DMARC.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Best] Unveiling The Pipeline Marketing Technology Stack
    And how are CMOs supposed to figure out the best technology stack for their company? Today, the best marketers are thinking about and optimizing for how their efforts are driving revenue, not marketing-specific metrics. How on earth do marketers keep all of the various marketing technologies straight in their mind? Traffic Technology.
  • SAZBEAN  |  TUESDAY, APRIL 17, 2012
    [Best] How to Use Facebook Timeline Without Reworking Your Brand Strategy
    Fans submitted their best action shots, which are then uploaded into a photo album where fans vote by liking their favorite. Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. All the best, Niti. 3) Before a Demo. Educate your prospects in between calls by leveraging your company’s content. you get the gist. Send an ROI report). Congratulations!
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [Best] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    ANNUITAS Names Jennifer L. Harmel EVP and Principal. B2B demand-generation strategist leads firm’s strategic client programs  . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. About ANNUITAS. Learn more at  [link].
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Best] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Not unlike combing through your customer data to determine what your next best customer might look like.  Much like when you are selecting your plants, you do your own research, but often times, you turn to your gardening friends to see what works best or worst for them, or maybe chat up the expert at your local gardening center.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Best] Give Your B2B Customers Clear Calls-To-Action on Social Media
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. Maybe I just enjoyed my interactions with this Alaskan independent businessman.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Best] Google+: The Time is Now for Your Business
    Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Best] The Complete Checklist for Creating Compelling Calls-to-Action
    The best way to do that is to tap into the element of urgency and tell people to do something right now. Definitely experiment with which "clickable designs" work best for your CTAs -- they could drastically improve your conversion rate. 8) Add alt text. 10) A/B test multiple CTAs to find the best performer. client call. right?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 11, 2015
    [Best] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    How do you find the best keywords to use in an ad? Fortunately, there are tools to help you select the best keywords. Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? Let’s start with the definition. Bing Ads.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Best] 11 Great Ways to 'Get Personal' in Your Email Marketing
    When it comes to email marketing , the best way to make this possible is through personalization. Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. In a best-case scenario, use the name of the lead's sales rep owner. Before You Email. 1.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Best] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    is the best place to start learning how to leverage Google Plus for your business or yourself. To begin to understand the broader potential of G+, I first reached out to Guy Kawasaki, probably Google Plus’ biggest evangelizer.  He has also written the best book on the platform, What the Plus!: What the Plus! Quite simply. Choice.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Best] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Best] Why Your Company Blog is Striking Out
    Regular, consistent posting of worthwhile content is one of the best ways to improve traffic to a blog, along with promoting the blog and letting people know it’s there.  Why Your Company Blog is Striking Out was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Save the Company Blog! Assign a Managing Editor.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Best] Turn Your Customers Into Marketers
    He then picks the best ones and shares them on his show. Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Former football player compares locker room hazing and Facebook
    ” To say hazing is harmless and does no real damage to the victim is at best willful ignorance of human nature. One day our best friend or child might be in a state of emotional distress and thinking of harming themselves. By Will Overstreet {grow} Community Member. Is hazing harmful, or a rite of passage?  Is there a solution?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Best] 8 Easy Resources Schools Can Turn to for Content Creation
    Consider the value of posts like, “The 10 Best Hidden Study Spots on Campus,” “The Coolest Classes You Must Take,” or “My Study Abroad Journal" to a prospective student. 2. Post video tours of your dorms, or have a ResLife staff member write a post on “The Top 10 Best Decorated Dorm Rooms on Campus.” Who Are Your School's Personas?
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Best] Marketing data technology: making sense of the puzzle
    Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. On the other hand, analyzing customer properties in a data warehouse will be best left to predictive, descriptive, and visual discovery tools. There will be a data lake. Marketing Software
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Best] The Key to Growing Your Audience: Partner With Subject Matter Experts
    Taking on some of the fundamental tactics of a journalist entails researching who would be the best choices of experts, reaching out to them, scheduling a time to speak, devising some effective questions and then conducting the interview itself. The best interviews require thorough planning and shouldn’t be done in a lockstep Q&A fashion.
  • SNAPAPP  |  FRIDAY, MAY 29, 2015
    [Best] How Compass Learning Used an Assessment to Guide & Inform Visitors
    Building on the best and the brightest educational thought leaders, content experts, and engineers, Compass Learning enhances instructional efficiency and effectiveness with 10 different solutions for 3 separate grade level segments. The Challenge. The Solution. That’s where SnapApp comes in. The Results.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] How to Use SlideShare for B2B Lead Generation
    Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. Here are a few tips to bear in mind: Uploaded content will be converted into a SlideShare presentation; for best results, save content in PDF formats. Experiencing a plateau in leads? Consider this.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Best] 52 MarTech and Marketing Ops Champions You Need to Follow
    CMO @ MongoDB | Sharing best practices on B2B and B2C marketing | Marketing tech | Demand Gen | Tech start-up advisor | Growth hacker. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett. Lynette Young, @LynetteRadio. Melissa Madian, @MelissaMadian.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Best] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. This resource will answer your questions, help you to understand what really works, and what formulas are best. Best of all, this article is short and straight to the point. Image source. Don’t know how to keep up? Right?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Best] 4 Steps To Succeed In The Digital Age [Slides]
    ” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. OK, I admit it. I am a sucker for a great slideshare presentation. subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And Strategy
  • HINGE MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Best] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    “What’s the best Ethiopian restaurant in Alexandria?” ” This is search in the age of Siri and Google Glass – Hummingbird works to return the best possible results for an entire question, making more coherent sense of the relationships between words. Arguing semantics. Focus on quality, not keyword cram.
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Best] The New Era of SEO Brings New Strategies and Key Steps
    Note, sometimes the broadest terms are not necessarily the best. Once you have a list of strategic keywords, use online keyword tools to find the best ones that will ultimately guide the creation of relevant content. You really need all the components to optimize your site. Website Code / Code Audit. Is your website SEO friendly?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present. the equivalent of 520 million books.”. Buyers Don’t Need You Anymore.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Best] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    Winning a Markie was industry-level endorsement of our work to drive lead management best practice through our organization. Winner of the 2012 Best Customer Lifecycle Program Markie Award. by Amanda Batista | Tweet this Imagine it! See it! Do it! Come out from behind the curtain! Well come on out, and show yourself! Don’t wait!
  • CAPTORA  |  TUESDAY, MARCH 29, 2016
    [Best] The Sales Leadership Guide to a Successful Startup Sales Kickoff
    Simply have everyone stand up, gather in the middle of an open area then pick a competitor to face off with (one and done, not best out of 3), the winner moves on to find another winner and the losers follow their winner all the way through. 5 Must-Have Ingredients to Avoid a Boondoggle. How Do You Pull Off a Successful SKO? Glad you asked!
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Best] The Top-10 B2B Marketing Trends for 2011
    Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Best] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Best] How to a Create a B2B Case Study that Boosts New Business
    In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. Interview Your Subject Work with your client to identify who in their firm is best to talk with for your case study. So how do you get professional services buyers to trust your firm? Case Studies
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Best] Six Surprising B2B Content Marketing Ideas
    Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Best] Steve Nicholls on Social Media as a Crucial Component for Success
    <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Best] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Now that you’ve decided on your goals, figure out the best way to structure your hack night so your participants can accomplish those goals in the most effective and efficient way possible. Marketers don’t always have it so easy (wait. do we ever ?).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Best] Video: An Underused Media For Manufacturing Companies
    What some don’t realize is that putting it on your website may not be the best place to house it. If a picture is worth a million words, then what’s a video worth? B-to-B marketers are finally coming to realize that video is an important marketing tool. Video should be housed on places like YouTube and Slideshare. There are 2.5
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 2, 2014
    [Best] Sales Leadership: You are the Practice Squad
    have often stated that I don’t see enough role playing during sales training meetings, role playing must be a cornerstone during your monthly training programs.   One of the best ways to teach:  skill building, strategy development and presentation skills is the use of a Case Study. Sales Leadership: You are the Practice Squad.
  • VISIONEDGE  |  THURSDAY, AUGUST 22, 2013
    [Best] Don’t Play Politics with Your Planning
    Using the election, waiting on the results to create your marketing plan and taking a “wait-and-see” approach to your investments are not the best course of action. As we enter the election and planning season, here are five reminders to help achieve the best results: 1. economy is faltering and that the future could be bleak.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Best] The History of #SXSW [Infographic]
    2009 : Future Academy Award Best Picture-winner “The Hurt Locker&# has its U.S. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  Creative Commons says it’s ok. Reddit.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Best] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    As part of that, they must give them the time and resources to set the foundation for best-in-class lead generation efforts. Read more about that here: Four Reasons why Funnels are a Marketer’s Best Friend. You can read more about who attended here.). You can thank the cut-throat economy for that. Revenues are scarce.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Best] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Best joke I''ve heard all day.". This is one of the best ones yet. client-facing.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Best] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. How Burger King Failed to “Satisfry” Customers.
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Number One Sales Priority for 2011: Show Buyers the Money
    In the final step of the journey, the Decision phase, sales professionals need to assure buyers that the selected solution represents the best value over competitive alternatives. This condition, termed “frugalnomics”, requires that sales professionals adopt new tactics, to connect, engage and sell to today’s more economic-focused buyer.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Best] Trying GroupHigh for Blogger Outreach Campaigns
    Like spycraft, like sales, like the best hotels and condominiums. I am hereby making the jump from humans to robots for all my blogger research. In In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Tricky. Related articles.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Best] 6 Tips for Successfully Onboarding New Inside Sales Reps
    Expectations and overall methodologies are left to the managers, but in regards to learning how to do the job, isn’t it best to learn from someone who is already doing it? Over the last couple of months, AG Salesworks has seen many new faces. As a Manager of Client Operations, one of my jobs is to oversee the training of new hires on my team.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 16, 2012
    [Best] Selling From A Salesman’s Point of View
    ” Don’t get me wrong, all salespeople want the sale, but the best ones want the right sale. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Best] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    While their may be some positive, incremental impact as an outcome of these investments, what marketers must begin to realize is that unless there is a true realization of Demand Process – the alignment of People, Process, Content and Technology to that of the buyer and their buying process, any outcomes and positive impact will be minimal at best.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] Conference Attendees: How to Get the Most Bang for Your Buck
    Want to know the best way to waste your company’s time and money? For next steps, I’d suggest picking a goal and a checklist here, and then trying your best to follow it at your next conference. Go to a conference without having any goals. No, seriously. Conversations are another great spot for content ideas.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Best] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? Let’s hope not. more brand-centric ). The result? A
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Best] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. You can always add time if you really need to, but speed is in your best interest here. 3) FollowUpThen. Most people have a love-hate relationship with their email inbox.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Best] My assistant is a robot
    For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Then, if I need to move things around, I’ll make that request early, fire and forget. Like this post?
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Best] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    Working through them will take some time and thought, but the effort will be worth it when you walk away knowing exactly how to frame your message to achieve the best response. 1) Get to know your target prospect. What are your best tips for crafting compelling copy? Does your copy also have to be concise? Does it have to be clear?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The 7 Personalities Every Successful Social Media Manager Has
    Who are the best at what they do. The day after the Super Bowl, we''re not talking about the commercial with the best message, but rather the one that made us laugh. The best social media marketers recognize that there''s an audience out there that needs their help, but hasn''t found them yet. Buyers are looking for information.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Best] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Diigo: By far the best social bookmarking tool out there! Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. Share. Favorite.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Best] Social Media Lessons From 8 Tech Support Companies
    Considering the brand recognition Geek Squad has through its partnership with Best Buy, I’m surprised they don’t have more followers. Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. 24/7 Techies – Facebook and Twitter.
  • INBLURBS  |  THURSDAY, NOVEMBER 22, 2012
    [Best] HEALING online with VIDEO
    Having said that, Wellness Practioners need to take a long hard look at their marketing etc costs + how best to serve their target audience in the most cost effective way ? Static text emails are easy to ignore – and at their best – give a customer only the vaguest notion of what your business really values. MOBILE.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Why it’s high time for a Trip Advisor for Content
    Able to find the best ranking content in that field. Where buyers and prospects can find the best, most useful content without the pain and disappointment they face today. An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. Guides to this.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 17, 2015
    [Best] AG Salesworks Launches Sales Development Certification Program
    It’s been a crazy 18 months for the QuotaFactory and AG Salesworks teams. In Q3 we launched a new company, QuotaFactory, the first ever Prospect Relationship Management (PRM) platform. We made a strategic decision to move all of AG Salesworks’ outsourced leadgen business under the QuotaFactory umbrella. Marlborough, Mass. About AG Salesworks.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Best] Use Lifetime Customer Value to Measure Social Media
    For example, let’s say the lifetime value of your best customers is $20,000 over a three-year period. As a result, two things can happen: Your best customers will stay with you longer, increasing their CLV. Image via Wikipedia. But, social media marketing is all about relationships. But how do we calculate that return?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Best] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • BIZIBLE  |  THURSDAY, MARCH 17, 2016
    [Best] 5 Examples Of Exceptional B2B Case Studies
    They can do this by creating high quality case studies using their best customers. Best Practices For B2B Case Studies. Case studies are an important part of B2B content marketing. Unfortunately, case studies are often difficult to execute on. It requires time on the part of your customers. great story begins with a great headline.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Best] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. You’ll look smart, and people that care about your company’s future should think highly of you for putting its best interests (namely, efficient, sustainable growth) at heart. Time out. I’m blowing my whistle!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Best] 5 Ways B2B Companies Can Take Advantage of Facebook
    With so many avenues for disgruntled customers to voice their opinions, it is best to try to support a good relationship with all of your online fans. Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. Develop a Strategy. Keep Things Visual. Generate Buzz. Mobile Access.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • BIZNOLOGY  |  TUESDAY, DECEMBER 8, 2015
    [Best] You never get a second chance to make a first impression
    That said, even with the best MAS in the world, it really does come down to harnessing your inner Conor Lynch. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Are you the box for me?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Best] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    We’re bringing together more modern marketing experts to continue the journey of sharing and best practice education! The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. But it’s clear we still have a long way to go. Get out of your comfort zones.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Best] 5 Tips for a Social Media Profile Extreme Makeover
    Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 15, 2015
    [Best] 5 Tips to Increase Your Email Delivery and Open Rates
    That’s where improving your email delivery with best practices is incredibly important to both your marketing efforts and your bottom line. Figuring out the best cadence for sending your messages can be tricky, so you should test it thoroughly. We advocate for catchy subject lines that get subscribers to open your email. Early?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Best] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    The event agenda is packed full of modern marketing best practices, proven tactics, and real examples from peer organizations learning, growing, and thriving! London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014. Join us! 1. Eve-Lyne Mire, CRM Manager, Nescafe Dolce Gusto.
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