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  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Best] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    One of the best ways to capture leads is to offer premium content (whitepapers, eBooks, etc.) Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. 'Would you like your social media strategy to help increase website traffic, leads and sales? First things first.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Best] 9 Awesome Search Engines That Aren’t Named Google
    For many internet users, Google has become the default search engine in web browsers and mobile devices; however, Google isn’t always the best search engine for the job. Flickr - Google is great at searching many things, but it is still working on making its image search the best in the world. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Best] How to Quell a Social Media Nightmare
    Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. The best companies in the world own their mistakes quickly and work rapidly to remedy the mistake. To salvage credibility, it''s best to be authentic and honest on social media instead of ignoring or skirting an issue.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Best] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    Use Pinterest as a repository for your visual assets: Pinterest can easily serve as a repository of your best visual assets. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Source: Marketing Profs. The site grew by 4000% in the last 6 months receiving 11 million unique visitors in Jan 2012 alone.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Best] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    The best way to approach email marketing is to align it with your sales cycle. 'Artillery B2B Marketing Blog > The Forward Observer. B2B marketers who link email marketing with their buyer''s journey for lead nurturing will have more success than sending "batch and blast" emails. Plus, it’s cheaper and more measurable. Dramatically.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best] Using the power of emotion: B2B Marketing Awards campaign case study
    'The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. He’s often out on his long boat so UOB’s mobile alert function is perfect to help him move fast and seize the best opportunities wherever he is in the world. It''s easy to forget that bankers have feelings too. And we did it. The How.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Best] Plane Crashes and Navy SEAL Training: Rescuing Display Advertising
    In it, we team up with Steve Krol, CEO of Advanse, to bring you the best tips on creating better ads and landing pages, ideas on what to test to optimize display ad performance, and insights into how mobile is impacting display advertising. You Are More Likely to Complete Navy SEAL Training Than Click a Banner Ad. It’s true. That’s just sad.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Best] Content Marketing Perfection in 29 Words on Facebook
    As a small business advertiser, it would certainly inspire me to take action either on my own–or, best of all, to contact B Squared to talk to them about how they might be able to help me market more effectively. B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. It is short.
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Best] Does Your Demand Generation Partner Pass The SNIFF Test?
    Far too often, when you ask a company for referrals they give you someone who is their best friend. You are not looking for a new best friend - you are looking for a partner who will take your demand generation programs to the next level. It’s in your best interest and key to the success of your partnership. You are not alone.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Best] 15 Gorgeous Fonts to Use in Your Next Design
    If you''re tired of using the same fonts over and over again, check out this list of some of the best typefaces released in the past year: 1) Core Deco. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It can make someone actually want to read your article, ad, or old-school brochure.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 13, 2011
    [Best] The B2B Mobile Revolution is Here
    10 Best Tips for Creating a Mobile Site. Here are the 10 best tips for creating a successful mobile site. There is no doubt that B2B marketers need to learn more about mobile, so they can reach their already mobile audience. This is not a coming revolution, it is already here and you need to catch up. With 72% of the U.S.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Best] 7 Ways to Speed Up Your Content Creation
    Think about it: If you don’t know who you’re writing for or how to best reach them, how are you going to nail your content execution efforts on the first try? In my experience, the best thing you can do is to come up with at least a month’s worth of content ideas in advance. It just takes time to get there. Simply put, you’re not.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best] Sales & Marketing Content that Doesn’t Suck
    To combat the info overload it is important for you to narrow down your reading to only the best content. '“According to a 2011 study, on a typical day, we(Americans) take in the equivalent of about 174 newspapers’ worth of information, five times as much as we did in 1986.” Source: New York Times. It can be a real time sink. randfish. link].
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Best] 77+ Resources for Amazing Copywriting
    To help you get started, here’s a huge list containing some of the best (mostly free, but some paid) copywriting resources on the web. Copyblogger – One of the best free copywriting resources on the web. These templates are inspired by some of the best in the biz. 'Copywriting. What’s the solution? Write your own amazing copy!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Best] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Find the oddest blog posts with this feed dedicated to the best of weird blogs. Best Buy. Get the latest sales going on for movies, game consoles, electronics, and more at Best Buy with their RSS feed. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: - Select All Subjects -.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 16, 2008
    [Best] 100 Cool Things You Can Do With RSS
    Find the oddest blog posts with this feed dedicated to the best of weird blogs. Best Buy. Get the latest sales going on for movies, game consoles, electronics, and more at Best Buy with their RSS feed. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: Campus & Online. Online.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 26, 2012
    [Best] 6 Email Tests That Matter More Than Your Subject Line
    The reason this is particularly important is, while you may think your offer is the best thing since the iPod, you may also be wrong. Best practices say make it visible on immediate page load ( above the fold ), but feel free to play around with the placement. are you ready to run some big, exciting tests? Time to think big! The right?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Best] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Ram is a preeminent business advisor to companies like GE and 3M as well as a best-selling author. The best leaders in the world leverage disparate sources to identify trends and market factors that will impact their business; the best companies in the world leverage this information to influence the process with impactful inbound marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 25, 2014
    [Best] 3 Tips to Get More Out of Your Marketing Efforts
    'Since marketing is being held more accountable, it’s important to make sure the tactics you’re using are getting you the best bang for your buck. How Sales and Marketing Can Get the Best out of Their Content Marketing. Here are some tips: Define your value proposition  - Why are you here? What makes you different?
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Best] How to Amplify Your Reach With Content Discovery Platforms
    'As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. Once you’ve identified your goals, you should look through your blog posts and other content pieces and decide which ones will be the best fit for this platform.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Best] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    Curators find the best sources of content.  The goal of the BMZ has always been to make sure readers don’t miss the best and latest content from the leading thinkers and writers in the world of B2B marketing and sales. Over time, the site has evolved and added new features to enhance its value to readers.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Best] 10 Amazing Blogging Insights Your Analytics Can Tell You
    lot of focus on social media promo that yields few visitors might not be the best use of your time when another channel is a better driver of blog traffic, for example. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate. You just have to know how to use it!
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Best] What’s Missing in Your Content Strategy? 10 Things!
    Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. 'There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Best] What NBC’S Olympic Coverage Teaches About Content Marketing
    The best social content shows how the writer’s goals are aligned with the reader’s objectives. By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition. The television in my bedroom is tuned to NBC 24-hours a day. We revere the U.S. The Sports Commentators. haven’t lost it. Stick with me. The U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2011
    [Best] 65 Tweetable Moments From The Corporate Social Media Summit New York
    This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. Gina Debogovich ( @GinaDebogovich ), Director and Social Media Leader, Best Buy. Ratings and reviews are the best thing a brand can do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Best] Five tools to help with your social media makeover
    Related Stories How to do Social Media Management on the cheap Best Social Media Management Tools for Small Business Owners The future of business: Six layers of customer engagement Case study: Fox Sports connects social media to advertiser revenue 5 social media tools to kickstart your business. 'By Ian Cleary, {grow} Contributing Columnist.
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 12, 2011
    [Best] How to Convert Marketing Leads to Sales
    The companies that do this best measure reaction-time-to-new leads in seconds, not hours. Now you are planning to visit three dealerships to get the best price. So you have successfully created awareness in your ideal prospect’s mind, and positioned your company to win through an engaging online buying experience.
  • FATHOM  |  TUESDAY, MARCH 10, 2015
    [Best] 6 Benefits of Outsourcing Your Digital Marketing to a Local Agency
    'As a colleague of mine once told me, “Do what you do best, and outsource the rest to someone who does that best.” What’s better than working with people who already know the best way to achieve results for your business? You’re paying for results, not just effort. They’ve been there and done that. They’re motivated to succeed.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Best] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    At the other end of the scale we have Yahoo, most car companies and license-based brands such as Best Western that push most of their marketing straight to the front line. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Act Local.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Best] Twitter Truth #2: Sometimes You Need to Shut Up
    Sometimes the best Twitter strategy of all is to zip it. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Cheezburger    has a delightful account.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Best] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Dedicate time each week to learning the tools, tactics, and best practices you need to succeed.  In the best scenario, the right outsourcing scenario is as nimble and easy-to-scale as you need it to be. The world’s best bloggers are expert curators. 'Image source. No more mediocrity. Are you with me? Image source. Fact Check.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Best] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Essential Content Curation Best Practices to Boost Content Marketing Performance. 'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). 39% of marketers want to increase investments on curated content marketing. For the other 61.4%
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best] 10 Examples of Highly Effective Welcome Emails
    For each example, we’ll point out its best feature to show you how to create your own killer welcome email. 'One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. Notice how it stands out?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Best] Wise and interesting words
    Without that foundation, an organization will only have a glorified email system, at best. The best part is that you've now got the tools to better forecast how many net new prospects need to be generated and where momentum needs to be refined to ensure that the stages are delivering the appropriate flow to your sales force.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Best] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Amazing Infographics to Guide Your Online B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Best] Online Trust Alliance Works to Promote More Trust
    With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so. Taking care of your customer and bringing them value is one of the best ways to build trust.  Manish Goel, Chairman of the OTA. Protect your prospects and customers. 
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 6, 2012
    [Best] Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
    Having your own set of internal metrics to track success of collaboration efforts with influencers is the best method way of defining the right type for your business. by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow. Here are 5 tips for creating your influencer marketing strategy.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Best] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    ” 222222 ;"> Take-away: use data, tagging and solid technology to serve up the best possible user experience. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. . The report kicks off. Sulzberger. 222222 ;">Re-Purpose Old Content. team work among staffers.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Best] 5 Tips To Create A Sales Call Center That Works
    The Training should be standardized, not like the old school methodology “Every Salesperson uses their own techniques that work best” which basically means you did not invest in Training properly. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Best] Consumer Brand SEO Pulse: 3.19.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. The plugin has since released an update. link].
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Best] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    Maybe the best way to understand infographics is to look at some samples. The Best and Worst Times to Send an Email (Infographic). I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it. He’s right!
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 9, 2012
    [Best] How Much Should I Spend on My B2B Marketing? (Part 1)
    To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? This is where you have to know what form of communication your customers want, where they like to go, and the best way to get in front of them. How much should you spend on your business-to-business (B2B) marketing budget?
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 30, 2010
    [Best] What to Do When the Social Media Horse Has Already Left The Barn?
    Create a social media strategic plan by assessing the best social media sites on which your organization should appear based on your  marketing persona and strategic objectives. Best Buy Social Media Guidelines. Tweet. Without a strategic social media plan or guidelines, the social media horse has already left the barn.
  • REPUTATION TO REVENUE  |  THURSDAY, DECEMBER 3, 2009
    [Best] More evidence that give-to-get is the key to success
    Interestingly the top answer was not the cheapest or the supplier with the best/longest relationship, or even the one who could prove ROI. Reaching out to your best customers with offers to provide legitimately useful briefings and demos (i.e., It's pretty much a cliche to say that marketing today is all about give-to-get.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 17, 2012
    [Best] Effective Marketing Isn’t Easy — Or Cheap
    It’s the best of times. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Those days are now over.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 17, 2012
    [Best] Effective Marketing Isn’t Easy — Or Cheap
    It’s the best of times. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Those days are now over.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Best] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Best] The Definitive Guide To Engaging Content Marketing
    The Definitive Guide To Engaging Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. So how does content marketing help?
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Best] 12 Little Things to Check Before Your Next Web Conference Call
    The best thing you can do in these situations is to stay calm. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. When the vast majority of salespeople were field reps, taking a meeting or giving a demo meant physically meeting a prospect or group of stakeholders. Check.
  • ANNUITAS  |  THURSDAY, JULY 3, 2014
    [Best] CMO’s…It’s Time to Align with Your CIO
    In a recent  ITSMA study   “Realizing the Promise of Marketing Technology  from March 2013, it showed that despite the increase in marketing technology purchases only 30% of companies answered positively in terms of receiving value, and less than 30% of  them  rated themselves as best-in-class when it came to the use of their technology purchases. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Best] A different way to think about social media ROI
    There is no one-size-fits-all social media plan or best practice for an organization. 'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats. First, I am going to give you ONE view. OK, here we go.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Best] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    It’s important to note that although these can all be individual, tactical advantages, they function best within an overall marketing and content strategy. When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. .
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Best] 3 Unique Ideas from SXSW B2B Social Media Panel
    The panelists agreed that the best place to start B2B social media marketing is where your audience is. When it comes to participation, find the best social citizens within your organization to enact the social strategy. The panel opened by covering social strategy and engagement. Show the connection from social to sales.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Best] The High Cost of Discounting
    To learn more about the cost of discounting and recommended best practices, click here: [link]. Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton).
  • HUBSPOT  |  TUESDAY, NOVEMBER 9, 2010
    [Best] Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]
    How many of your responses were voted “Best Answer”? The best way to understand if LinkedIn is working as a marketing tool is to measure its effectiveness at driving leads and sales. The following is part of a new ebook from HubSpot: Learning LinkedIn From The Experts. Please download your free copy. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] 45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea
    There are many times you have to be creative at your job -- from solving problems, to brainstorming on how your company is branded, to choosing which copy and images will make the best impression on your target audience. Our best successes come after our greatest disappointments." - Henry Ward Beecher. But it needs to be. Get it down.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Best] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    Catering your B2B content marketing specifically to each stage of the sales funnel puts your firm in the best position to convert more leads and acquire more clients. 'B2B content marketing is all about communicating and building trust. Top of the Funnel. WHO: This is the casual prospect who does not (yet!) have a relationship with your firm.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Best] 5 Habits of Superstar Marketers
    The best people … are typically assigned tasks, clients and projects that are normally given to more senior people. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They volunteer or ask to be assigned to projects over their heads. It wasn’t always this way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Best] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my   orange tabby cat): Liam enjoys napping, drinking from the bathroom faucet, and being adored.  But, these days, they are the best of friends. Everyone always says pets are smarter than people. Don’t they? Well, nothing.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Best] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    31) The best time to pin during the day is between 2 and 4 PM EST. ( Pinerly Study ) Tweet This Stat. 32) The best time to pin in the evening is between 8 PM and 1 AM EST. ( Pinerly Study ) Tweet This Stat. As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Check 'em out!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Best] 5 Essential Books to Understand B2B Sales 2.0
    Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Sales 2.0. By Anneke Seley. By Jill Konrath.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Creating Visual Content With Canva
    Choose one that best suits your need and get ready to make this design your own! 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Starting Your Design. Choosing Your Layout.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Best] The Data You Need to Make a Compelling Case for Inbound Marketing
    If you''re wondering where you can find the absolute best marketing automation software available, we''ve got you covered. In a recent report from VentureBeat , HubSpot was named the "best all-around marketing automation system." Fortunately, there is a magic bullet in this case: Data. Is Inbound Really Worth the Effort? Absolutely!
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Best] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    If we accept that good content requires investments in quality talent and costly processes, what’s the best path to achieving fiscal viability in digital media? Become the best publication and information source in your industry. We want HubSpot to be the absolute best resource for all marketing professionals in the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Best] How Social Media Turned a Brand Into a Revolution
    When a protest started to become a movement, best practices were shared via Facebook from counterparts in Tunisia and Serbia.  And I can’t help but wonder in a very public way, was I wrong? Was I wrong? Yes, I was.  In fact, marketing has played an extremely important role in the shifting Arab political landscape. branded revolution.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 15, 2013
    [Best] This Week in Digital Strategy 11.15.13
    Best intro goes to @Ayantek SMAC down session! 'Happy Friday, everyone! So you probably didn't get a chance to turn down a $3 billion offer like SnapChat did to Facebook this week. There were still many thought-provoking insights in the world of digital strategy to make up for it. With its 1.18 Via Ayantek. Way to engage the crowd!
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Best] How Services Firms Grow with Online Marketing (Guest Post)
    We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 4, 2011
    [Best] The Phone Has Stopped Ringing. Now What?
    Beyond this, you need to find the best places to reach your target audience via networking and speaking and writing opportunities. When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The To Whom.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Best] How a Good Content Strategy Can Repair Your "SEO Problem"
    One of the best, most useful guides for creating quality content is to become the most definitive answer for the questions prospects and customers have around the products and services you offer. Giving Your Brand The Best Chance Of Success. I can’t put my finger on what’s wrong, but something’s clearly amiss. It’s content. The result?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] Grow Your Wiki
    His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started! About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 21, 2009
    [Best] Evaluating Marketing Automation/CRM Integration
    Standard Business Process, Native CRM System This is the best available option, as it combines standard business processes with a known, and natively supported CRM platform. This should be a very quick process, and ideally will incorporate best practices and experience into the standard integration processes that are enabled.
  • THE CRAP REPORT  |  TUESDAY, NOVEMBER 16, 2010
    [Best] Teleprospecting Teams – 3 Ways to Get What You Need From Them
    You know, I think depending on the age of the person you talk to, they’re always going to tell you that “their&# era of NBC’s Saturday Night Live was the best.  For me, I really enjoy a lot of the different casts that SNL has put together over the last 36 seasons.  What do we need inside teams for?  What about you? 
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Best] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    While there are places for automation in social media (such as monitoring and automatically submitting blog posts to various social networking and bookmarking sites), it’s best used carefully and sparingly. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them. It will backfire.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Best] Big Data For Marketing: I Want My Real-Time Dashboard
    They are also using Big Data to understand who is shopping, how to deliver the best experience through personalization. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it. Photo Source.
  • NUSPARK  |  SATURDAY, DECEMBER 14, 2013
    [Best] A summary of buying B2B email lists
    Although this can be time consuming and difficult, procuring your own email list is the most efficient and best tactic. 'How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Best] SEO and Content Marketing Work Together
    Our SEO assessment includes utilizing all the best SEO tools and a review of your current site structure and content so that we can make recommendations to perform or enhance your SEO efforts, all in the name of leads. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. 
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Best] SEO and Content Marketing Work Together
    Our SEO assessment includes utilizing all the best SEO tools and a review of your current site structure and content so that we can make recommendations to perform or enhance your SEO efforts, all in the name of leads. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. 
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] How Consumers Decide: Marketing for the 5-Step Model
    The best marketers know that the process doesn’t end at the purchase step – in fact, that’s only the beginning of a customer’s value for your company. How Consumers Decide: Marketing for the 5-Step Model was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold Decisions, decisions!
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Best] 13 Thought Leaders Share Their Favorite Things About SXSW
    13 Thought Leaders Share Their Favorite Things About SXSW was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller We decided to do something a bit different during our first year at SXSW Interactive. We Did you attend SXSW this year? What was your favorite part of the festival this year?
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Best] Google’s Angry Birds
    Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Your best course of action remains to create the quality content that people want to find; use metadata to help Google know exactly what that content is and help people find it; and keep watch on backlinks. Not for certain.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [Best] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Best] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    Pinterest itself will walk you through things like verifying your website and how to add buttons to your website -- you can also download our ebook about How to Use Pinterest for Business to get access to best practices and ideas to make your venture into Pinterest successful. Pinterest Best Practices. They're heeeeere. sure would.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Best] Getting Started with Video Marketing: Q & A
    We spend so much time trying to figure out who is the objective “best,” and then we try to replicate that same model, but a one-size-fits-all approach isn’t going to be successful. There are a lot of great programs out there, but the best editing program will always be the one you know best, not the one with the most bells and whistles.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [Best] 4 Tips For An SEO-Friendly Website Architecture
    Make your users your priority: The goal of search engines has always been to provide users with the best possible experience. 'While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Why Your Technology Firm Needs a Content Marketing Strategy
    It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. 'The key to marketing success online is educating prospects. Content is king. Why, you ask? All of these lead to more web visitors through social media and SEO.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Best] Facebook And Twitter Not For Generating B2B Leads!
    Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Best] The Ultimate List: 50 Local Business Directories
    Best Deals on 29. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. 50 Business Directories For Local Marketing. Google 2. Bing 3.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Best] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Clever, no?
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Best] The #1 Step To Take To Create B2B Marketing Goals
    You may have one of the best R&D divisions in your industry. 'Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Best] How to Create Marketing Offers That Don't Fall Flat
    Sometimes the best way to explain what something is, is to first identify what it isn't. Now that you have a much clearer understanding of what makes a good marketing offer (and what doesn't), let's dive into some offer best practices. In marketing, offers are the gateways to lead generation. What an Offer Isn't. First, let's clarify.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 29, 2013
    [Best] Five ways using “controversy” as a content strategy backfires
    'I recently listened in on a webinar where a young guy was pontificating on the best strategies to build an audience for your content. pillar of his presentation was “be controversial.” ” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? 1) It is naive.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Best] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Let's break down exactly what you need to do to reverse any of your brand's Santorum-like search engine faux pas and keep your web properties following SEO best practices. Ensure Every Page Follows SEO Best Practices.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Best] 17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates
    4) Tables Are Your Best Friend. 8) Inline CSS Is Your Best Friend. I'm sure there are plenty of other email design best practices and tips you can share for those creating their first email templates -- share your advice in the comments! Then BAM, you've got yourself an email ready and raring to go. Whoops. 1) K.I.S.S. Hotmail.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Best] Five Tips to Improve SEO Using YouTube
    One of the best ways to be indexed by Google is to have other online pages and posts refer to your video. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Now, why would you want that? Attention: incoming links. True or not?
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Best] 6 Ways to Survive the Content Marketing Jungle with an Amazonian Approach
    After all, they are not only brilliant e-commerce players but they are just about the best at connecting with their customers. Amazon.com leverages the long tail phenomenon of selling zillions of product units all the way from best-sellers to books and other products that would never make it into a brick-and-mortar establishment.
  • BIZNOLOGY  |  MONDAY, OCTOBER 14, 2013
    [Best] Google took my keywords. 10 resources to get them back
    Google Keyword Planner won’t tell you the top keywords for your site, but it is perhaps the best tool for estimating search volume for specific keywords as well as giving ideas for other words that are similar and worth considering. 'Image via CrunchBase. Keywords are the currency of the internet. It is rich with insights.
  • ENGAGE  |  WEDNESDAY, APRIL 10, 2013
    [Best] 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid
    content marketing platform is the best prospecting and retention tool you’ll ever have. 'This ain’t your grandfather’s media landscape. At least for marketers who want said life as marketers to continue. So, what’s the driving force behind it? Content marketing works. And here are 3 damn good reasons it does: 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Best] Getting Close: 3 Resources for Removing Business Silos
    Sales and Marketing Alignment Best Practice Toolkit - Learn how sales and marketing teams are aligning their efforts to improve their effectiveness through marketing automation. by Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 3, 2013
    [Best] Harnessing the Power of Introverts in Sales
    In fact, both personality types play well together and can mean powerhouse results for companies that know how to best pair salespeople and other company leaders. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Introverts, she says, have a lot of work to do to be fully utilized and appreciated.
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