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  • LEADER NETWORKS  |  MONDAY, APRIL 23, 2012
    [Best] Time For You To Shine Online!
    Discovering which one will be best for you requires a bit of research and exploration. Idea exchange, personal experiences and know-how, research and best practices will all be available to you 24X7, wherever you can get online. Do the members seem to be people you would like to spend time with in-person? introduction.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Big Data: It Doesn’t Mean What You Think It Means
    Want to determine the best next offer to send a prospect in real time, forecast marketing’s effect on revenue in the next quarter, or present different web experiences to different prospects based on their recent social activity? While oil fueled the manufacturing economy, data is the fuel that drives the experience economy. Modern Marketin
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 1, 2011
    [Best] Marketing Automation is More Than Technology
    The best way to think about it is to imagine the traditional funnel. A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). Increasing Response Rates.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 22, 2011
    [Best] AMA Webinar on creating non-crappy webinars
    Happy Monday, everyone! In the webinar, we'll be covering: The 3 key elements of an great webinar. The 2 critical mindsets that you must adopt in order to really connect with your audience. strategic design tips that will save you from the evils of information overload. Have a great week
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Best] Savvy Toolkit - Gridly Gives Your On-The-Fly Documents Consistent Look and Feel!
    Gridly is your new best friend. Have you ever had the headache of trying to create a new piece of collateral only to find out the template that you paid a designer big bucks to develop won't open in the new version of Illustrator or InDesign or you don't have the necessary font installed and it costs $149?
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Best] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Best] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    If you're familiar with LinkedIn's targeted Product and Services Page variations within their Company Pages, Facebook is implementing a similar idea: Users get redirected to the version of the page that's best suited for them based on their geographic location. Are you a global business that sells to customers on an international scale?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Best] How to Generate More Opt-ins With Your Email Marketing Campaign
    Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Request their Presence. Clean Up.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Best] 22% of Salespeople Don't Want to Make Money
    And when they do, we do our best to "call" them back, whether through nurturing materials, an email, or an actual phone call. The first steps are knowing which messages to search for, who the most important people to look for are, and how to best respond to individual messages. of salespeople. said they had used social media to sell.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Best] The Foolproof Formula for Writing a Solid Blog Post [Template]
    Take a look at how the body of any given blog post could be structured: If you're looking for a _, the best method to ensure you end up with something that lets you __ is by looking for these things: Make sure your lets you. You know blogging is critical, paramount, indispensable to the success of your marketing. The time for excuses is over.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Best] Want to Get Featured in Mashable? The Secret to One Startup's Success
    And the best part of it all was Wantering hardly had to lift a finger to get the coverage. 'Yesterday, being on Pinterest paid off in a big way for one small fashion startup. By cultivating a robust Pinterest presence and then being on top of the site''s latest functionality, Wantering hit the jackpot: prime coverage in Mashable. Success!
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Best] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    Takeaway: The  2013 Social Media Marketing Industry Report author, Michael Stelzner, sums it up best: “as more and more businesses become social, those who best engage will stand out.” 'Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Social Media Is Still Growing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2011
    [Best] 6 Ways to Capitalize on Twitter’s Promoted Tweets
    Set up Promoted Tweets that are targeted to your followers so you can ensure that your most important tweets have the best shot at being read, clicked, retweeted, favorited, etc. Test Content and Messaging: Use Promoted Tweets to determine what sort of messages resonate best with your follower base. Very cool! Connect with HubSpot
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Supercharge Your Sales Conversations with Story
    For individual and organizations alike, a StoryBank one of the best communication tools I know. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Best] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    That means you should make it a common practice to test the design, placement, and copy of your calls-to-action to find what combination performs best for you. The thing is, the tips in this post are all best practices that dictate how most businesses find success with their CTAs. 13 Common Mistakes Marketers Make With Calls-to-Action.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Best] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. A-B-C. Always, B-Be, C-Closing. share the above quotes to showcase the purest definition of marketing and sales.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Best] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. A-B-C. Always, B-Be, C-Closing. share the above quotes to showcase the purest definition of marketing and sales.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Best] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Landing pages are best used to complement advertising and social media. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Best] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Landing pages are best used to complement advertising and social media. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Best] Do you deliver more Customer Bottom-line Impact than the Competition?
    Kieth Piques, author and CMO, presenting at the Business Marketing Associations Engage conference, answering yes to this question is the foremost driver of future growth and the best measure of success. Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? According to D. according to Mr. Piques.
  • SAZBEAN  |  FRIDAY, DECEMBER 28, 2012
    [Best] 5 Common Facebook Marketing Mistakes (And How To Avoid Them)
    After the company figures out the end goal for a Facebook page, then it can start figuring out the best way to get there, instead of taking a scattered approach toward several different objectives. Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Don’t be that page. News & Notes
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 6, 2012
    [Best] What Channel Partners Want Most From Suppliers
    At a high-level, arming channel partners to challenge has two main components: Commercial Messaging: Before your partners can challenge end customers, you will need to teach them why they should care about your product or service, and why you are best positioned as a supplier to help them realize superior commercial outcomes.
  • SAZBEAN  |  MONDAY, APRIL 30, 2012
    [Best] If Your Email Newsletter Isn’t Generating Cash, You’re Doing Something Wrong
    The best incentive you can give your readers to subscribe is a series of some kind. The most important tool available to a blogger is his email subscriber list. It is the easiest and fastest way to increase sales. These are the people who will buy your stuff. Competing in today’s market demands that you build good relationships. Reminders.
  • SALES CHALLENGER  |  MONDAY, APRIL 18, 2011
    [Best] Getting Managers to be Better Coaches
    And check out our best Coaching-related Resources: First-Line Manager Coaching Playbook. By Kirsten Robinson. Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”. While I haven’t done a lot of fishing lately, there’s a valuable lesson to be learned from this old proverb. Teach By Example.
  • SALES CHALLENGER  |  TUESDAY, MAY 31, 2011
    [Best] Coaching’s Fatal Flaw
    As I prepare for the Council’s upcoming teleconference on coaching in today’s buying environment ( SEC Members , register for the webinar here ), I’m reminded of a best practice we profiled that describes how a company managed to work around this challenge by developing a clever coaching roadmap. What’s the problem? 
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Best] Is Google Analytics Right For Your Business?
    There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. It was a blast. The most popular topic of course was social media.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 7, 2010
    [Best] Social Media is a Trade-off
    think it’s best if businesses are the ones that are using social media, especially for small businesses where personality can be an important driver of sales. Social media may be a relatively inexpensive way to get exposure and promote your company. But it’s not free. There’s a tradeoff between dollars and time.
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 9, 2010
    [Best] Extreme Measures
    It's not even because they're trying to do the best job possible of protecting their customers. Fifteen Laughable Product Warning Labels The above article was in Forbes this week.    I got a kick out of all of the warning labels - some were truly extreme, for example the one below.  Pretty bad, huh? have to ask.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Best] Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net
    Obama, a Terrorist’s Best Friend - When a Parent’s Politics Interferes with his Son’s Education. Best Posts. Open Education. Free Education for All. Using Blogs to Enhance Learning â?? Some Helpful Tips. At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 tools. In her piece, â??
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Best] Why Every Business Should Be On Pinterest
    Many of these stats were taken from econsultancy’s recent eBook, “ Pinterest for Business: A Best Practice Guide.”. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. Affinity, Intent, Proximity, Action.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Best] 14 Marketing Life Lines in Case of Social Armageddon
    Virtual Event: One of the best parts of marketing digitally is the lack of geographical limitations. Last week on {grow}, Mark W. Schaefer wrote a post called Is the Social Web Heading for a Meltdown? The overwhelming consensus of the {grow} community is that - yes - a social meltdown is a matter of when, not if. More posts by Jamie.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Best] An Indispensible Guide for Email Marketing
    wish I had a guide like the one Galen De Young from Proteus recently sent me: Email Marketing Best Practices. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Note: Two sections of the eBook are available at anytime, or you can or you can register to receive the entire eBook). Use it wisely.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Best] An Indispensible Guide for Email Marketing
    wish I had a guide like the one Galeyn De Young from Proteus recently sent me: Email Marketing Best Practices. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Note: Two sections of the eBook are available at anytime, or you can or you can register to receive the entire eBook). Use it wisely.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Best] The future of content research
    The industry is still very much in its infancy – there is lots of potential but companies are still figuring out how best to adopt social media. Despite many companies now implementing strategies, according to our recently published Future of Content survey , there are two notable areas for improvement.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Best] How ClearFit Combines Video and Marketo for More Clicks and Customers
    Best in class marketers know this and are starting to combine their MAPs with video engagement data to reap the benefits. If you want to start including it in your mix, check out our blog post on how to use video in your emails , or read some best practices for video in email over on the ExactTarget blog. So who’s doing this now?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 27, 2013
    [Best] How to Use Video to Prospect and Validate Your Leads
    and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. B Split Testing. Calls to Action. Can’t Get Enough Great Content?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] What to Expect at Eloqua Experience
    Yet, we thought the best way to prep you was with photos. by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. Eloquans were hard at work getting ready for today’s kickoff. Here’s a sneak peak.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 9, 2010
    [Best] Publishers - Give Content Away to Get
    As you’ll see, we promote the best blogs in the industry and link out to those blogs. It also positions us as the experts in the content marketing industry by highlighting the best content in the industry (even though it’s not ours).  Marketers, you have permission to look away ;). Publishers Need to Give to Get. Let me explain. Publishers
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Best] How to Lean into a Partner Ecosystem
    How to Lean into a Partner Ecosystem was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. From event marketing to user management to marketing automation, new ecosystems are cropping up all over the tech landscape. But what are partner ecosystems, and how do they help marketers do their jobs? So what next?
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 15, 2013
    [Best] This Week in Digital Strategy 11.15.13
    Best intro goes to @Ayantek SMAC down session! 'Happy Friday, everyone! So you probably didn't get a chance to turn down a $3 billion offer like SnapChat did to Facebook this week. There were still many thought-provoking insights in the world of digital strategy to make up for it. With its 1.18 Via Ayantek. Way to engage the crowd!
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Best] How Services Firms Grow with Online Marketing (Guest Post)
    We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Best] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. 'Happy Holidays! Well friends, the Holiday Season is upon us once again. So with another successful year coming to a close, a little show of appreciation is in order!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 30, 2013
    [Best] 2014 New Year, New Goals? What are yours?
    All the Best in 2014 and Think Positive! '2014 New Year, New Goals? What are Yours? For the past 20 + years each holiday weekend I sit down along with my wife to discuss the previous year and think about the upcoming year. It is my hope that if you haven’t created formal 1, 5, 15 year plan for your life that you will consider it. Travel to?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Best] Marketing Automation- Keep Them Coming Back For More
    Marketing Automation- Keep Them Coming Back For More was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kelly Waffle There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their hot doughnuts.  This doughnut chain’s success did not come by accident. 
  • THE ROI GUY  |  THURSDAY, MARCH 14, 2013
    [Best] Sales Enablement’s Dirty Big Secret
    The Bottom-Line So how to best reduce the hidden cost of sales, improve selling effectiveness / yield and drive higher Sales ROI? Attending the Forrester Sales Enablement Forum, one research metric was presented that just blew me away. That’s $135 large a year folks on the hidden cost of sales ! M each year. Not necessarily. Why Change?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Best] SEO is the Top Skill for Digital Marketers
    We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase. In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. The last time we met, I asked the group what their top pain point was.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Best] Are You Using LinkedIn to Generate Leads?
    LinkedIn has always been one of my best sources of activity to my blog. It also allows me to network with others who have the same interest in groups that I join, and I can always count on input from those who are linked with me if I need something or a question answered. Don’t post something for the sake of posting.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Best] The 100 Most Loved Companies in the World
    The best brands are those that build a strong, enduring emotional attachment with consumers,” Bryan Dumont the president of APCO Insight said in a press release announcing the results. 'A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. But that''s what makes marketing fun, right?
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Best] Webinar Q&A: Content is Marketing Currency
    One of the best examples around is HubSpot. Marketing automation is best used in support of a solid process. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream. And it's paying off. and more.
  • MEASURABLE MARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Best] B2B Lead Generation Metrics: Which is More Important Lead Quality or Lead Quantity?
    The study, which surveyed B2B marketers, includes some interesting findings on marketers’ best practices for measuring their lead generation efforts. Of course the best lead generation practice is to develop a strategy that balances lead quality and quantity. Lead quality based on sales conversion rates – 53%. Testing.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Best] To Sell A Conference, Give Away Last Year’s “Takeaways”
    After a brief introductory paragraph or two, it provides a teaser list of six tips (each of which is actually a “best practices”) that was presented during earlier conferences. Tip 6 – 10 best practices for building Xcelsius dashboards. Gotten a pitch to attend a conference or trade show lately?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 20, 2011
    [Best] Savvy Speaks: Harpooning the Fail Whale
    What I can share, are my three best tips for avoiding flubs and faux pas: Planning: Don't skimp on the planning phases. People Skills: When something does go awry be gracious, be honest, and put your best conflict resolution skills to work. You messed up. Big time. What do you do next? So - how do YOU handle failure? Jamie. Wendy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] 6 Tips for Preparing Your Company Sales Presentation
    And the best examples will come from your sales reps: We were holding a workshop with the sales reps of an insurance broker to develop a presentation. The sales reps will also be able to identify the best clients to approach for video testimonials and case studies. Simon Cowell has popularized the phrase “You owned that song&#.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] 9 Tips for Preparing a Solid Sales Presentation
    And the best examples will come from your sales reps: We were holding a workshop with the sales reps of an insurance broker to develop a presentation. The sales reps will also be able to identify the best clients to approach for video testimonials and case studies. Simon Cowell has popularized the phrase “You owned that song&#.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Best] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    For now, Foursquare is testing Promoted Updates with a group of pilot partners including both local businesses and nationwide brands such as Best Buy, Gap, Walgreens, and Dave & Buster's. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. What Are Local Updates? Get it?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Best] A Day in the Life of a Content Marketing Manager
    Day in the Life of a Content Marketing Manager was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman They say that content is king…the Yin to social media’s Yang. Content feeds the beast! If you are a smaller company, than one or two people could suffice. What does a content marketer do? Webinars.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 28, 2012
    [Best] New Year, New You
    You cannot do everything, and the best marketers focus and figure out what they need to do to hit their marketing objectives.  New Year, New You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heidi Bullock With the current year coming to a close, it is often a time for reflection.  love data. 
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Best] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Incremental SEO improvements add up to large gains.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Why Your Technology Firm Needs a Content Marketing Strategy
    It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. 'The key to marketing success online is educating prospects. Content is king. Why, you ask? All of these lead to more web visitors through social media and SEO.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Best] 5 Strategies that Fuel the Sales and Marketing Machine
    Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The event was, however, subtly different.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Best] How a Small VC's Commitment to Content Made a BIG Difference
    In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. Sound familiar?
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 15, 2011
    [Best] Happy 2nd Birthday Social Media B2B!
    Sharing thoughts, new ideas, best practices and examples of social media use in B2B companies does not seem like a new or revolutionary idea today, but two years ago, we were part of a handful of people who were doing it. We thank you for your support of this site and other sites that provide ideas and best practices for B2B social media.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 14, 2011
    [Best] Applying Science to B2B Marketing & Online Testing
    Adding an additional step to increase conversion goes against every conversion optimization best practice I’ve ever learned but, this time, it worked. Recently I came across a B2B marketing case study on WhichTestWon.com regarding this topic that revealed just how important personal relevance may be in motivating buying behavior.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Best] Think Creatively About Your Search Ads With These Top Questions
    Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. Let’s cover each of these areas with the sample questions we ask and the best practices and solutions we recommend to help you succeed with your marketing challenges.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 18, 2012
    [Best] The 7 Questions That Unlock Social Media Traffic Secrets
    Lilach’s contribution was recognized nationally, when she became a finalist at the Best MumPreneur of the Year Award, presented at Downing Street, where she was praised for her entrepreneurial efforts. If you’re reading this post you are interested in generating traffic via social media. What demographics does she fall into? Her problems?
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Best] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizen journalism may be what we’re labeling the user-generated news coverage phenomenon, but the label is misleading at best. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. And when the three of them get together and talk about the future of content, you sit down and take notes. Digital exposes redundancy.
  • JUNTA 42  |  WEDNESDAY, AUGUST 18, 2010
    [Best] Say it ain't so! Advertising and Content Marketing Work Together
     The point may be this:  the best most findable online content may just win the buying recommendation. We received an unbelievable reaction to my post last week on why print will be making a comeback in 2011. If you get a chance, take a stroll through the comments of the post.). 75% visited the company's website.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Best] Building a B2B Marketing Brand Advocate Army
    Building a B2B Marketing Brand Advocate Army was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. Company.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Best] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    We need to track—as best we can through web analytics as well as our CRM systems—the progression made by all parties involved in the purchase process. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Which media channel is really driving the sale, they ask.  Where should we assign credit? 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 12, 2012
    [Best] Preventing “No Show” Sales Calls Before They Happen.
    have had inside sales reps tell me that they just passed me the “Best lead in the universe” This may be true at the time it is passed, but even the best lead in the universe is shaky if it is booked over a month out. No show sales calls are like let down movies. So what to do!?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 1, 2010
    [Best] Are You Getting the Most Out Your A Player Inside Sales Reps?
    Every couple of weeks she would sit down with me to listen in on dials, and of course I was on my best behavior. Take the time to sit with your teleprospectors and have a healthy discussion around ways to best meld their approach into your company's perceived best approach to making dials. and not just from the low performers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 22, 2010
    [Best] Who do Your Teleprospectors Call?
    Due to time constraints, they might start cherry picking prospects who they feel are the best fit and disregard others who might have actually been ready to buy. One of my previous blogs talks about why this isn't always the best strategy. It's also important to evaluate what type of calling you want done for each campaign.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] What Is Productivity?
    Best of StevePavlina.com. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. « Manifesting Intentions. Polyphasic Sleep » What Is Productivity? October 19th, 2005 by Steve Pavlina Email this article to a friend. productivity equals value divided by time). Impact.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Best] 8 Steps to a Killer Social Media Newsroom for Inbound PR
    One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom. Creating remarkable content can be a great way to generate inbound media coverage for your business. Heck, at HubSpot, we do it, too! Here are our top 8 tips for creating a truly stellar one.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Best] Value Selling Tools and the Buying Lifecycle
    But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. But up-front purchase price isn’t everything.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Best] 6 Types of Facebook Posts That'll Help You Generate Leads
    The best part about this type of lead generation is that Facebook Fans won''t have to interrupt their time on Facebook to download your offer. 'This post is an excerpt from our ebook, How to Generate Leads Using Facebook. According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Best] 25 TEDTalk Quotes to Inspire You
    Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes , a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks. Have you ever attended live or viewed an online TEDTalk ?
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Best] Content Marketing Videos: Speak to Problems First
    What’s the best way to write a script for a video ? but without focusing on the problems people struggle with, nobody is going to be interested in the fact that you’re the best coach or consultant around. Content marketing with videos is a key marketing tool, and it’s getting easier to do. just love this service.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Best] 10 Ways to Make Your B2B Trade Show Social
    The best thing about tradeshow video is that you can get physical access to lots of people in your industry that are not normally together. B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences.
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Best] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    What do your best customers have in common? Sometimes the best thing to do is part ways. Experimentation Is The New Best Practice 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Return to core messaging.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] 3 Tips to Teach New Reps for Successful Sales and Marketing Alignment
    Go through techniques for making the process more consultative by role-playing an open dialogue and have them listen in on sales calls from your best inbound sellers. 'Niti Shah is the Head of Sales Content and editor of the new Inbound Sales section of HubSpot’s media hub. You can follow her at @nitifromboston. How do you avoid this?
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Best] Here's Your Chance to Write a Happy Ending for the Most Heartwarming Christmas Story Ever
    Leo Grand’s story might be the best thing you will hear this year at Christmas, a real-life version of "It''s a Wonderful Life.". We can, in fact, give Leo Grand the best Christmas ever. Let’s blow this guy’s mind, and give him the best Christmas ever. To read more content like this, subscribe to UATTR.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Best] Marketers: How To Get Noticed by “Influencers”
    Jeremiah Owyang , an expert in influencer marketing, said, “The best way to become an influencer is to create one.” Social strategist and PR expert Meg Fowler sums it up best: “If you’re constantly asking for introductions, favors & ‘ins’ over social networks, you’re going to teach people to avoid you.”. How can you do this?
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Best] Is Your Brand a People Person?
    We’ve got the best product. Remember the scene from the 1999 movie Office Space when the two consultants interview employees at the fictional software firm Initech ahead of companywide layoffs? What would ya say you do here? asks one of the consultants. I have people skills. am good at dealing with people! Can’t you understand that?!”
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Best] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. 'Social media has historically been a great conversational tool for businesses. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Best] The Only Metrics You Need to Optimize Website Performance
    Business blogging is one of the best ways to create new pages that can be indexed by search engines. Your website is the hub of your inbound marketing efforts. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Unique Visitors.
  • THE NEW STRATEGIST  |  SUNDAY, AUGUST 7, 2011
    [Best] 3 Essential Twitter Chats for Business
    It’s a rapid-fire learning experience that brings the best of both sides of an issue in to the limelight. This is an amazing opportunity to learn from the best, and get tips to take your blogging efforts to new heights. Twitter chats are an invaluable source of insight, discussion, and debate.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Best] How to Master the Connect Call
    Use the prospect’s recent actions as a conversation starting point: “I noticed that you downloaded our ebook on XYZ best practices. Spend some time building rapport by bonding about anything you can find in common (and do your very best to find some unexpected commonality that’s more creative than today’s weather). Few Clarifications.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, JUNE 26, 2013
    [Best] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
    Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. What Types of Video Marketing Content Work Best for Pinterest? Ideas Blog. Entire Site. Search. Tweet. link].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    The reason I do that is because it’s part of what we do at MarketingProfs, to find the best voices out there to contribute either as speakers, as writers, as bloggers, and as content creators. Marketo: What is your number one tip for businesses who are struggling to find content ideas? Ann Handley:  Make the customer the hero of your story.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MAY 6, 2012
    [Best] Top 50 Sales & Marketing Influencers for 2012
    The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. this is a press release we just sent out). KNOXVILLE , Tenn., m glad Ken is part of the team.”.
  • THE POINT  |  MONDAY, JULY 18, 2011
    [Best] Sample Outline for a Lead Generation White Paper
    This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. How to choose a solution/vendor. Summary.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Best] Five Big Shifts in Social Media Marketing
    This shift has also altered best practices for successful product launches. Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 4, 2013
    [Best] Ifbyphone’s New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save
    Best IVR Value for an Uncertain Economy. Ifbyphone’s PCI-compliant IVR solution gives you the best value, with no minimums to buy and no long-term contracts to sign. 'For direct response TV (DRTV) marketers, this can be a turbulent time. If you’re a DRTV marketer, part of that optimization should be your IVR. blog Featured Hosted IVR
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 18, 2011
    [Best] 8 Insanely Simple Tips for Marketing your Blog and Increasing Subscribers
    Related Stories 15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011 [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog. Better yet, optimize your blog for SEO with Scribe using this target key phrase.
  • ENGAGE  |  THURSDAY, APRIL 26, 2012
    [Best] Why Great Writing Serves the Reader, Not the Ego
    While we owe it to the reader to give our best work, we also owe it to readers to be realistic and understanding. In college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud. This is a scary thing for a tutor—or even more, a writer , to face. Think, and think a lot.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Best] Proposal Videos: Get Your Audience to Say “I Do”
    Proposal Videos: Get Your Audience to Say “I Do” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Despite being an immature, cynical 23 year old, I can’t help but be touched by one of the latest YouTube crazes: wedding proposal videos. These videos go incredibly viral.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Best] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    And whenever you need to update a lead nurturing workflow -- or get better results from a few laggards -- it’s best to start with the workflows that smell worst: the poor performers. This is why even the best email in the world will fail if delivered to the wrong person. Marketers “sent” emails in 1995. Today, marketers “set” emails.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. 'One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2011
    [Best] Follow the Yellow Brick Road to Revenue Performance Management
    RPM is the culmination of a variety of best practices and concepts that have been used by B2B Marketers to outperform their peers for years. These best practices can be bucketed into four fundamental building blocks of Revenue Performance Management: Lead Lifecycle Management : Managing engagement with prospects and customers.  Reddit.
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