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  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Best] Lattice Engines Automates All Steps in Prospect Discovery
    It uses these patterns to identify the best current prospects for each outcome, and makes the lists available to marketing systems or sales people. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Best] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    The best VCs attract diverse entrepreneurs and businesses -- and need an investing team that reflects that diversity. Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Best] Should Your Company Invest More in Building its Sales Pipeline?
    The best review processes, while led by managers, are two-way problem-solving conversations with sales reps. How each gating factor can best be accomplished?, Sales Prospecting Perspectives is pleased to bring you a guest post from Tom Knight , COO of SurgeryFlow. Investing in Pipeline Quality. Investing in Pipeline Quantity.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 22, 2009
    [Best] Yes! You Can Afford to Do The Research That Lets You Understand Your Customers
    In addition, they provide tutorials which teach research best practices. Whether you are starting a business, launching a product, or creating a content marketing strategy, you must understand who your best customers are and what is most important to them. How to Get Started on Cheap and Powerful Customer Studies. Absolutely!
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Best] Twitter Rolls Out Analytics Tool
    This view lets you see your tweets broken down by filters defined as Best, Good, and All, and see which of your tweets gained the most traction in terms of retweets, replies, and faves. Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Promoted Tweets.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 22, 2012
    [Best] Targeting the C-Suite: Might be easier to break into Fort Knox
    Most C-Level leaders are not very involved in the search for best practices and solutions that can help their companies stay competitive and maintain profitability. This is often best done in best practices guides or webinars. The problem is, most marketing departments use a shotgun approach instead of a rifle one.
  • FUNNEL FOCUS  |  THURSDAY, JULY 1, 2010
    [Best] Marketing Automation Challenges
    Next, keep an eye out for more pieces by her in the upcoming weeks as she'll be offering antidotes and recommendations on marketing automation best practices.  I recently read a great piece in marketing automation challenges by industry analyst, Susan McKittrick with the Patricia Seybold Group.  Why does this happen? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Best] The God Complex and the Importance of Trial and Error
    You try out all 10, you keep the one that works best. You keep the one that works best. Instead consider many options and narrow in on the best after developing a process of trial and error, selection and variation. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford. How do you do it?
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Best] SEO Basics + a Checklist for Content Marketers
    But that’s a mistake, because there are some simple search engine optimization best practices for content that can amplify your efforts and help your compositions achieve maximum success. How do you know what advice is best and what you should do first? What are the SEO basics all content marketers should know? Ryan Hanley. Keywords.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Best] Ignite Your Company To Create Content That Rocks
    Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Best] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    Customers make complex decisions about purchases that need to be attributed properly in order to gain the best understanding and intelligently build effective marketing campaigns. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 25, 2012
    [Best] The Old Workhorse: Email Marketing
    Email produces the best CPL by A LOT. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. LogMyCalls started marketing in May 2012. That's alot.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Best] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Instead spend your time gathering, organizing and packaging up the best of the Web.  by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   And fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Best] 40 million people can’t be wrong — The secrets of viral
    Probably the best #sxsw session I’ve seen. By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Best] Predictions for B2B Marketing in 2011
    Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Best] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Our 25% referral fee is still the best in the industry. by Rob Brewster | Tweet this. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Best] 33 Inspiring B2B digital marketing case studies
    They share the best advice, fast and have earned a reputation as THE educational resource for the market they serve. They give knowledge and advice (content) away free and make sure it’s the very best stuff possible. This Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. million.
  • BIZNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Best] To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
    There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download.  In other words, to gate your content or not to gate.  Let’s look at the numbers. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Best] 6Sense Finds B2B Prospects Using Web Site Activities
    Individual models predict the individual’s likelihood to be the best sales contact. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Best] Should You Send Holiday Newsletters?
    ” Being known throughout Palm Beach and Broward County due to the newsletter is the best marketing and branding I can do. Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it. My boss or someone passed it on to me.” Make it personal.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, FEBRUARY 13, 2012
    [Best] 6 Ways to Better Qualify Your Leads
    MLC’s resource center on Lead Generation is a rich source of resources on lead generation for marketers. I’ve collated a couple of best-in-class lead generation strategies that can help you generate more and better qualified leads: Listen, The Leads Are Talking: This is a quick win. Why not give them a platform to talk about your industry?
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Best] A 4 Stage Model for Member Engagement
    Engagement resources: Basic user recognition incentives and rewards; best-practice examples to support more participation and experimentation; receive mentor-ship experiences. Engagement resources: Encourage member-to-member support and leadership; intermediate member recognition incentives and rewards; best practice contributors.
  • LEADER NETWORKS  |  TUESDAY, APRIL 6, 2010
    [Best] Enterprise Social Strategy Begins With Discovery
    Only then can programs be developed that optimize best practice. To begin the search and find effort, it is best practice to conduct social media searches on a variety of different channels: on your company name, thought leadership topics, key company personnel. followed by "what's happening that we don't know about?" web 2.0
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Best] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    They are a great social marketing company in New York City led by Dave Kerpen,, a New York Times best-selling author too. Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. What can I offer to help local businesses? My current community of Tampa/St.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Best] Marketing Above the Noise
    How can they best contribute to the overall objective of driving revenues? Boy is there a lot of noise in the marketplace today! B2B companies are touting that their products and solutions increase desirable outcomes and minimize the issues that hinder business achievements. Products/Solutions can INCREASE: Revenues. Productivity. Efficiency.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 8, 2014
    [Best] Shared Vs Dedicated IPs: Pros and Cons, Part 1
    Either way, along with choosing a provider that best suits your marketing and sales teams’ needs, it is also important to have the right infrastructure behind the service. This series will help you to identify which one is best for your company. An IP address is an exclusive number online that services and devices use to identify you.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Best] 6 Tips for B2B Vendors Becoming Publishers
    Choose wisely and build a network of experts with complimentary expertise and business will follow in the form of referrals, which are truly one of the best ways into new customer relationships. But noise isn't going to help you meet your goals. The thing about noise is that we've all become adept at tuning it out. Use contractions.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Best] Competitor analysis: get link building help from your competitors
    Oddly enough, the best place to start is with your competitors. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links. Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. Basic Backlink Analysis. Ahrefs.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Best] Utilizing Lead Nurturing to Convert Leads into Customers
    Alternatively, you may be unsure how to best segment your leads to improve the targeting capabilities of your email marketing efforts. You might ask, “Well, what is the best way to generate qualified leads?” CTAs are the best way to grab the attention of your prospects and effortlessly direct them to your corresponding landing page.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2011
    [Best] 5 Steps To Get Your Social Media Game On
    Some of the best advice someone gave me regarding who to connect with was just to “follow my interests.” And if you are worried about what your boss will think, tell them this: you serve your company best by being a positive and active member of the social community. Don’t worry, you are not alone. Step 2: Commit .
  • THE POINT  |  MONDAY, JULY 23, 2012
    [Best] Why Chasing Hot Leads is a Bad Idea
    As I wrote previously in a white paper, “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies ,” focusing demand generation investment on acquiring net new, hot leads is an expensive proposition at best, and at worst, a recipe for failure. In theory, anyway.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Best] How Google Search Works, In a Nutshell
    The Google search ranking algorithm is a big, hairy beast, taking into account a variety of factors (over 200, in fact) to deliver the best results to Google searchers. But it's not as simple as that, considering Google is taking those 200+ different ranking factors into consideration in order to provide searchers with the best results.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Best] Caution! What value message are you sending with Groupon?
    If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 10, 2013
    [Best] Will Facebook’s New Graph Search Live Up to the Hype?
    Best of all, you can join the conversation with a “like” or a comment. your best customer advocates. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. Wondering how?
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Best] Seven Ways to Get The Most Out of Industry Events
    Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Also, don’t forget the reason you are there. Book them while you can.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Best] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    Then in the fall of this year, while I was serving on The Economist advisory board , I had the chance to speak to Frieda Klotz (@ FriedaKlotz ), Deputy Editor at The Economist Intelligence Unit, about some of the ideas contained in our best-selling book, The Social Employee (McGraw-Hill, 2013).  Today the future is still in branding yourself.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Best] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Sometimes the best link building ideas simply come from understanding initiatives clients and business units already have in the works. Link building remains a critical component of SEO performance. Brand Monitoring.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Best] Should You Delete That? A Guide to Moderating Blog Comments
    The best practice for dealing with trolls comes down to one easy-to-remember phrase: Don''t feed the trolls. As such, the best thing you can do with trolls is to just ignore their comments, unless it ventures into the rude, crude, or offensive bucket we discussed earlier. 5) Another Language. Me too. Well, as ready as one can ever be.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Best] Sarah Evans: Social Media Allows Us to Break Boundaries
    Journchat, for example, allows journalists, bloggers and public relations practitioners to interact on a microblogging platform by sharing best practices, discussing current issues and building industry connections. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. An interview. 1. Don’t over think it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Best] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    While the return on economics isn’t quite there yet, we are making the investment now in order to learn best practices for the future. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Best] The 4 Critical Elements of an Effective Business Website
    Keyword research helps to identify the specific phrases your prospects most commonly use when searching for your types of products and/or services, as well to determine which terms have the best potential for optimization. What do you sell? • Who do you sell to? • Why are you the best? • How do I buy from you? Graphic Design. Content.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Best] How can you CLOSE the Value Gap?
    The CLOSE Conversation Guide The CLOSE Conversation Guide is a framework to help you formulate and arrange the five key elements of your value proposition so it can be effectively articulated, in the right order for proven best effect: C – Challenge L – Loss O – Opportunity S – Solution E – Evidence. Today, it’s all about the Benjamins.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Best] Are Salespeople Screwing Up B2B Marketing Performance?
    Best Regards, First off, if he thinks I registered for the webinar then he should know whether or not I attended. I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. hate this type of email.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Best] Health care social media is in its infancy says panel
    Physicians use peer networks to seek advice and learn best practices. There, they can compare notes with others in their specialty or learn about best practice from other specialties. Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 Mine follow below. Conclusions.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Best] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    In the posts I mention previously, I learned that this is best handled through daily writing rituals that support a creative environment, a healthy brain, and good habits that encourage a “Just Do It!” Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. ” attitude. “BOOM!”
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 5, 2010
    [Best] My 3 Wishes from the Marketing Genie
    need to learn better ways to do things, including best practices. Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Here are my three wishes: 1. want a real relationship with you.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Best] How to Run a Blog Lead Generation Analysis
    But the post-level information is important to help us figure out the best topics and formats for our posts. To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. However, the best way to figure out what will work and will not work is through running experiments.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 6, 2009
    [Best] All You Never Cared to Know About Deliverability
    In the email world, this is best represented by your IP address. Having someone like Dennis Dayman around allows us to stay on top of the best approaches both today and tomorrow, so make sure you have someone like Dennis on your team. Let's look through a few of the approaches that are used.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Best] Maximize your social media marketing with Twitter’s new analytics
    Best of all, Twitter separates organic metrics from paid ones, so if you do advertise on Twitter, you can easily see how your ads are performing. For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Not a Twitter advertiser? That’s OK – you can still access the analytics!
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Best] 7 Ways to Increase Email Engagement
    Timing: Use A/B testing to find the best time to send campaigns and trigger emails. Best practices include asking a question, being specific, creating a sense of urgency, and keeping subject lines short, and using lower case. Find the Best Frequency and Timing. The best frequency and timing depends on the target audience.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Best] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
    After testing how many calls produced the best results, the outcome proved fewer calls to a broader audience was optimal. Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. she explained. Clarifying messaging.
  • FATHOM  |  THURSDAY, JUNE 19, 2014
    [Best] Giving on the Green: A Charity Golf Outing for Education
    It focuses on providing best-in-class out-of-school enrichment and leadership training for adolescents. At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on  Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. How you can help. Company News Higher Education Nonprofit
  • PR MEETS MARKETING  |  TUESDAY, JUNE 2, 2009
    [Best] Tiananmen Remembered – 20 Years Later
    In a way, they are the best in our profession – the ability to control a message and put out the one that they want. By Grant Neufeld via Flickr. The incidents in Tiananmen were eye-opening, shocking and maddening at the same time. Fast forward 20 years. The anniversary sort of crept up on me. In 1989, this wasn’t the case.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Best] Share a Story to Drive Sales Leads
    Find your audience and appeal to different types of sales leads with these storytelling techniques: Firsthand is best. Storytelling has benefits that go on and on – not least because one of the best things about a good story is that people like to share it. Fiction is fine. But base your story on reality. Create some drama!
  • MARKETING INTERACTIONS  |  MONDAY, JULY 8, 2013
    [Best] Why BANT is Bunk for Today's B2B Buyer
    Company - how closely does the company resemble your best customers? In my work with B2B companies, I spend a lot of time on the phone with salespeople while doing research for the creation of buyer personas and the development of content strategies that dovetail with sales objectives. Authority. Timing. Irrelevant. Budget. Authority. Timing.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 21, 2011
    [Best] How Social Media Helps Marketing, PR, And Sales Become Better Friends
    Marketing and PR should continue to take a leadership role in social media by defining how to best orchestrate social media strategy with sales, customer service, support, and other customer-focused groups across our companies. They can get along? And it often extends to our colleagues in PR. guess this shouldn’t be a huge shocker. Just 8%.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 29, 2010
    [Best] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
    Knowing what to expect and what is expected of you will help your project go smoothly and ensure you get the best possible results. Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Best] You're Asking Too Much of Our Relationship!
    Related posts: Lose Control: Three Reasons Not to Require Registration for B2B Content How Do You Compare to the Best Content Marketers Are You Giving Your B2B Prospects Too Much Information? Requiring registration in exchange for a download is a hot topic of debate these days. On the other hand, as C.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. That''s the best way to inform your applicants while giving you the opportunity to keep the conversation going. Offer information online that you would usually print.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Best] Why the Future of Find New Customers is brighter than ever!
    Did you know that Buyerzone named this the Best B2B blog of 2012? Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Best] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. The 7 Traits of the Social Employee” is the second in a planned four-part series in support of The Social Employee.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Creating Visual Content With Canva
    Choose one that best suits your need and get ready to make this design your own! When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Starting Your Design. Choosing Your Layout.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Best] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    To help with this last point, I’ve evaluated some of the review sites and options that might work best for your business. Since Google Checkout is so seamlessly integrated into the AdWords Seller Ratings, it should be your first and best choice to quickly get rated. Low or No Cost Review Portals. Google Checkout. Bizrate.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Best] How to Add Business Books to Your Shelves Without Spending a Dime
    From today through June, HubSpot is giving away free copies of a ton of different business books from the best minds in the industry. As fun as it is to read books like Gone Girl while posted up in a lounge chair on a beach, settling down with a business-related book might be a better bet for your career growth. Socialnomics, by Erik Qualman.
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Best] Time to Analyze your Content: What Worked and What Failed?
    Can you package a "best of" roundup from the year in a slick, new way? It means helping people navigate toward the best of your content, rather than getting lost and moving on. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [Best] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    Now that we know that banning BANT may be the best action, we should think further and encourage marketers and BDRs to redefine their criteria. Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. How well?
  • FUNNEL FOCUS  |  SUNDAY, APRIL 11, 2010
    [Best] Why Marketing Strategy Must Drive Lead Nurturing Execution
    Plan your content distribution to deliver a continuous thread of information your leads need to determine how to best solve their problems. The best part is that you don’t need to achieve perfection before you can begin to execute your marketing strategy. Times have obviously changed. But that doesn’t happen without planning.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 4, 2012
    [Best] Automation and Activating the Long Tail
    In order to extract the most value out of their marketing communications, the company turned to the best of automation and human judgment to create a lead nurturing program – one that starts with pre-programmed, automated content, but transitions to more tailored, targeted e-mails to convert prospects into sales-ready, qualified leads.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 14, 2011
    [Best] Early Lessons to Shape Your Content Marketing Program
    Best of all, content marketing is based on engaging with the industry topics of the day, every day. I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. Ramping up your program, though, isn’t easy. ” , etc.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Best] My Take on a Teleprospecting Culture
    My best example of this comes from my previous job working for a well known financial institution. It's my opinion that in a sales environment, for someone to do the best they can they need the best people around them in order to reach their potential. I've worked in a fair amount of jobs in my life. This woman was the latter.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Best] Corporate Culture: To Facebook Or Not To Facebook
    If you want to know if your colleagues would defend the office in the event of a zombie attack, make a poll – best defense tactic gets treated to coffee! Yes, I go on Facebook at work. But it’s not what you think, well most of the time. Facebook, or SpacePage, as my Grandmother says, serves various different purposes. And hey!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 4, 2010
    [Best] Stop Telling Me That Cold Calling is Dead
    When push comes to shove, when you are selling to a cold calling opportunity you are flying the plane whereas selling to an inbound opportunity, you can at best hope to be the co-pilot. What ever happened to just picking up the phone and dialing? Every day, we are inundated with the message, "INBOUND, INBOUND, and INBOUND!" Thanks, Pete
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Best] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Well, the tides seem to be changing. Big Data can be a daunting subject, so where should marketers begin? Want to learn more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 16, 2011
    [Best] Now connecting with the sexiest bloggers is easy
    Lee believes that the best way to connect with beautiful people online is not by another agonizing dating site, but through a pain free social networking site.  “We are proud to have created this wonderful niche, so users can have easier access to connecting with our attractive members regardless of their relationship status,” she said.
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Best] Why Every B2B Company Needs Sales Analytics
    At best, contacting the seller is the best indicator. With the pervasive growth of the internet and the digital information overload, one of the things that is likely to undergo transformation is the Selling process. Most buyers prefer to do their research about the product and features online before reaching out for human assistance.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Best] Your Teleprospecting Question Workbench
    Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Design
  • JUNTA 42  |  TUESDAY, DECEMBER 27, 2011
    [Best] Top 5 Content Marketing Articles of 2011
    It’s been a tradition on this blog to review the best content marketing articles/posts from the past year.  To be fair, we do this completely based on traffic to each post. I’ve been covering the content marketing industry via this blog since April 26, 2007 ( my first post ). Here’s to a fantastic 2012. Well, search no more.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 4. At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. It has to be: True.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Best] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Best] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    This is a subtle, but important point:  I didn’t choose Dove because I knew Dove to have the best line of men’s body wash for dry skin. There’s no right or wrong answer – it’s all about what’s best for your brand. I’m happy with my choice to switch to Dove, but I’ll never forget my affair with Old Spice. Are You Growing Old With Me?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 3, 2010
    [Best] Find New Customers is now a Gold Partner with Silverpop
    One of the top marketing automation platforms on the market today, Silverpop is one of the very best. And we are pleased to announce that as of today, Find New Customers is now a Gold partner with them.
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Best] Eat Your Peas: Always Be Networking
    Start with your best contacts. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). Why should you eat your peas (networking) when there is so much steak around (client work)? Because you’ll run out of steak. It’s called feast or famine. It’s fun. We get paid.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Best] Increasing your content marketing reach
    The best advice here: SEO early, SEO often. If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. Here are a few ideas for expanding your audience. Great Content – The Bedrock. SEO is just the start.
  • ONPATH  |  THURSDAY, NOVEMBER 15, 2012
    [Best] FREE Salesforce Executive Breakfast (Ottawa)
    Top 10 Deployment and User Adoption Best Practices Join us for breakfast and a complimentary Executive Briefing where highly experienced Salesforce practitioners will share the Best Practices they have learned through hundreds of deployments. Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. You’ll learn: 1.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 25, 2014
    [Best] How to Translate Training into Results
    Typically, here is how most sales organizations describe the success of their training program: “We put together superior training content.”. “We delivered the training with the most innovative techniques.”. “We got the best people to train our sales reps.”. Realistic role-play sessions:  St.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 16, 2010
    [Best] Storytelling in Marketing
    At one startup I worked at, one of the best stories we had was around a deal that we won, then we lost (our competitor's famous CEO intervened to help them win the deal), and then we won back (the competitor's product didn’t work as promised). disagree with that. Imagine what your perfect customer story would be.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Best] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Is your product or service truly the best that it could be? If you aspire to be like Apple, start with a commitment to producing the very best product or service that you can imagine. Or decided to tell “Best Practices” to go take a long, cold hike off a steep cliff? and how you can make your brand the exception to that rule.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [Best] How Effective is Your Lead Generation? Key Insights from Lenskold Group’s 2012 Lead Generation Marketing Effectiveness Study
    Here are some compelling stats pulled from the report: Which statement best describes your marketing effectiveness and efficiency? Check out our Definitive Guide to Marketing Metrics for some best practices on how you can move towards tracking effectiveness. And metrics are a key part of marketing automation. Are we there yet? 30% no.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Best] Seven Ways to Effectively Promote a Webinar
    Not only do they give you a vehicle to showcase your knowledge and share your best content, but most importantly hosting regular webinars for prospects and clients establishes you as an authority in your field. ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Step 2:  Send out an email blast.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Best] Successful Content Marketing Plans Do 1 Thing Really Well
    Whether you’re a service or product marketer, this is the best content for blogs or any B2B content marketing vehicle you publish. Provoke an Action. I did not link back to my content; rather, I quoted my expert’s best sound byte. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Attract the Bees.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Best] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. 1) #tweetfromtheseat, Charmin. Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Best] 21 Secrets to Nailing a Job Interview [Infographic]
    Apparently navy blue is the best color to wear to a job interview because it inspires confidence. Interviewing for a new job is always difficult, regardless of how you have fared in past interviews. Every company and every interviewer is unique. The most you can do is rock the things that you can control. Wait, what was that last one?
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Best] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    In order to best align these disciplines, though, CMOs must integrate the traditional tools of each; if left disconnected and siloed, they can create conflicting, incomplete, and potentially damaging perceptions of a brand’s customers. CMOs may unify their tools through this (simplified) process: Define your customer lifecycle.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Best] CSO Insights Lead Generation Report Summary
    The best content comes from understanding what issues customers are facing and how they are being addressed by a company’s offering. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Over 635 companies participated in this year’s survey, up from 550 the previous year. Findings.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Best] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. As Twitter advertising continues to change, new best practices and optimization strategies will surface. Analyze and A/B Test Your Content. Budget Wisely. Social Media
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
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