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  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Best] 7 Ways Big Data Restricts Marketing Analytics
    Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best. ” Analysis can inform which of your marketing campaigns is performing the best, justifying a move of resources to focus on Campaign A instead of Campaign B. Click To Tweet. Customer Data is Biased.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Best] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Nail Your Holiday Email Sending Practices NOW
    Best practices for holiday email sending. Over the years, Ive collected best practices that work for both B2B and B2C senders; Im going to share them with you. Review the below best practices to make sure you are ahead of the game and fully prepared to succeed. ‘Tis the season…to prepare for the Season.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Best] How to Improve Your Marketing Automation ROI
    Improved focus on the best targets raises the response rate to roughly four percent. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. It’s not about generating more leads; it’s about identifying the right leads. No MAP / No Processes.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Best] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    Measure blog post views to figure out which blog content is performing the best. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. First, take a look at what CTAs are performing the best today. This post originally appeared on the Academy blog.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Best] How to Make a Splash With Twitter At Your Next Big Event
    Once the event is over, you can measure buzz with www.hashtracking.com and sum up the best tweets with www.storify.com. How to Make a Splash With Twitter At Your Next Big Event was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That way you can go into your event fully prepared. Before an Event. Live Tweeting.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Best] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    Instead, our best ideas come when we take a step outside the scope of our work and seek inspiration from unlikely sources. But the more you know your audience, the more you'll be able to cater your content to the style your readers like best. 9) TOMS. Time for another brainstorm session. But what about when you specialize in one item?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 13, 2015
    [Best] Build Predictable Revenue
    Make 2015 Your Best Year Ever! We recommend that in a salesperson’s business plan you should make the salesperson define their weekly activity goals, set sales goals that reflect their “Best, Most likely and Minimum revenue or profit expectation levels. Build Predictable Revenue In Your Organization. Planning. Training and Development.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Best] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    Understanding of your best potential audience(s). They offer best practices for their customers, positioning Zendesk as a industry thought leader. 7) Yoh. ” They go beyond numbers and become advocates and consultants for the best interest of dentists. This post originally appeared on the Insiders section of Inbound Hub.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Best] 4 Elements that drive B2B direct marketing results
    Therefore, why not offer a soft, nurturing, and hard offer in the initial communication and allow the suspect to select the one that best matches their buying stage. The best B2B copywriter I know is Bob Bly ( rwbly@bly.com ). Do You Know the Basics? So with that in mind, this blog is focused on the basics. If 1-10, 11-25, etc.)
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Best] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Best] 9 Genius Examples of Empathetic Content Marketing in Action
    When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. When you learn to #SpeakBeautiful about your best qualities, you can learn to accept your whole self. What's the best example of empathetic marketing you've ever seen? HappyMonday.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Best] Use Lifetime Customer Value to Measure Social Media
    For example, let’s say the lifetime value of your best customers is $20,000 over a three-year period. As a result, two things can happen: Your best customers will stay with you longer, increasing their CLV. Image via Wikipedia. But, social media marketing is all about relationships. But how do we calculate that return?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Best] 5 Steps to Achieve Content Marketing Success [Slides]
    This extension is the best way to extract the highest level of value from content marketing costs. #ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. Why Organizations Must Rebalance.”
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Best] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    typical scheme would create A, B, C, and D lead classes, where A leads are best. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 20, 2013
    [Best] [Video] Examples of a High Impact LinkedIn Headline
    Are you using your LinkedIn headline to your best advantage? When your prospects check you out, that’s the first thing they see besides your name. And, if you’re like most sellers, you most likely have your job title listed. That is sooo boring. Let me give you some examples. You can tell he has a personality – and makes a business impact.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 30, 2013
    [Best] DO Better, LOOK Better, CONNECT Better – a book review of Rise, by Patty Azzarello
    Buffer My book review of  Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader and Liking Your Life. Patty Azzarello. So when I was approached about doing a book review on this tome on business leadership and booking the author on the show, I was skeptical. But I really enjoyed Patty’s book and learned a lot. Look good).
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Best] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    Figuring out the best way to communicate what we offer will be a key focus for us going forward. 2) It''s not that "HubSpotty.". We want to make it easy for people to fill out the form, but we also want to send relevant, detailed information on to our Sales team so that they can they can best help our prospects and customers.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Best] 5 Tips to Refresh Your B2B Lead Generation
    In contrast with the full-bodied drinks and classic brews of winter, summer drinks are best when the taste, aroma and flavour is distinct, yet subtle, not overwhelming. Some of the best restaurants offer patrons their chef’s tasting menu. It includes the best-selling dishes to wow the customer first time. Focus on the subtle.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Best] 7 Recent or Unique Google Adwords features you should be utilizing today.
    With enough data, Google looks at the browsing history of your retargeted audiences, and attempts to find similar audiences who best match those browsing habits of your website visitors being retargeted.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . Subscribe to newsletter.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Best] Rated I: For Strong Infographic Content
    If you do have the resources, get your layout information over to your design team and discuss the best way to lay out the information. Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographics for everyone! Production.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Best] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. Best Times To Post Content To Social Media Accounts”) and revisit those posts as the topic evolves. How much better? Nearly 800% better. Here’s what we found. bounce rates) impact search rankings.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Best] A New Visualization of Today's Marketing Technology Solutions
    Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? But the problem with sources like these is that feedback is scattered.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 8, 2011
    [Best] Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator
    The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Best] 10 Content Marketing Failures – Do Not Try This at Home
    Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 8. 78% of CMOs think content is the future of marketing ideas and strategy.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Best] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.” What’s more, the research shows that Best-in-Class marketers outpace their peers in the adoption of this practice by fivefold (38% vs. 6%)!
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Best] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    Your messaging and tools can initially be populated with public information and commercial insights, but are best when advanced to include proprietary insights and experiences. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 3, 2013
    [Best] 31 Content Marketing Ideas that Will Revolutionize Your Business
    31 Content Marketing Ideas that Will Revolutionize Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Joe Pulizzi Sorry, I’m a sucker for lists.  Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have. 
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 12, 2015
    [Best] 10 Marketing Reports Everyone Working Online Should Read
    Through testing different approaches, marketers can get a sense of what works best for their demographics. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Demand Generation Benchmarks | Hubspot. This is why having benchmarks is so helpful. Content Marketing
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Best] 5 of my favorite productivity apps
    The best part of Trello is that 80% of all of my clients love it, too. While I aspire to build Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. Trello.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 12, 2016
    [Best] Using Data-Driven Marketing for Business Success
    One of the best things about data-driven marketing is it’s constantly giving you a performance appraisal on what’s working and what needs to change. The data has many sources like a company’s CRM or ERP system or its website and social media presence. Now we've matured and we correlate our data and study it.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Best] 12 Bad Habits That Are Making You Less Productive
    Everyone has their own to-do list style, so check out this list of the best to-do list tools and apps out there and see which ones works best for you. 4) Checking and responding to emails as they come in. The best way to break this habit? Biting your nails. Chewing with your mouth open. Speaking before you think. It's genius.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Best] Is Your Business Ready for Predictive Lead Scoring?
    Actual lift, even more important, can be measured by doing an A/B test between two sales teams: one that uses the best scores and one that uses the worst ones. Whatever your situation, if you are considering predictive lead scoring , be sure to ask these five questions to make the most informed decision for your business: 1.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Best] The buzz around account-based marketing at MarTech
    Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. An ICP answers the question: what do your best-fit prospects look like, based on your past sales and your most successful customers currently? Kylee Hall , Sr.
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Best] Set Clear Goals For Your Strategic Social Media Marketing Plan
    You should choose the social networks that best fit your strategy and the goals you want to achieve on social media. Each network is unique with its own best practices, style and audience.  Consider your resources and the demographics of the social network and then select which will work best for you.  Social Media
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Best] Marketo Data Tells Us: Which Channel Wins More, Faster
    Marketo Data Tells Us: Which Channel Wins More, Faster was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: Which Channel Wins More, Faster appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Happy Marketing-to-Sales Handoff.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Best] Link Building Basics: Finding link opportunities
    One of the best places to start when you are looking for potential link opportunities is with your competitors. Start with a simple search and add more and more advanced modifiers to filter down your results to find the specific sites that best match your intent. Advanced search modifiers. Reverse image search. Reverse Image Search.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Best] How to Beat Gmail’s New Tabbed Inbox
    They don’t blast me with emails, and when they do send me something they use a attention grabbing headline like “The Best Blackberry Pie on a Summer Day”. How to Beat Gmail’s New Tabbed Inbox was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Awesome! But, maybe I am a minority, who knows?
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Best] 3 Ways to Increase Messaging Clarity and Reach, Part 2 – International Considerations
    And the absolute best advice? Speak with an international business communications consultant to ensure that you are leveraging tactics that best suit your specific situation and goals. In a previous post , I discussed the ways a professional writer could help firms craft clearer messaging to better connect with their target audiences.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Best] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    You can experiment with the length of the forms / the number of form fields to see what generates the best results. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Sales Readiness.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Best] Are All Benchmarks The Same?
    We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). The only problem with benchmarks and their data is that they must be relevant. Probably not. Focus.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Best] 4 Steps to Creating Advantageous Advertorials
    Sometimes it’s best to work with a freelance writer rather than an on-staff copywriter who’s better versed in creating marketing copy rather than telling stories. For best results, just make sure to follow the guidelines above, and provide truly valuable content rather than a pure advertisement. Ready to get started?
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Best] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Image: courtesy of Dplus visuals. Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. 1. ” 2. Too
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Best] Steve Nicholls on Social Media as a Crucial Component for Success
    <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. That’s why we created this handy infographic map! Event Marketing Infographic
  • VIEWPOINT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Best] Seven Ideas to Increase Sales (Reading time: Five minutes or Less)
    Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table. There isn't a senior executive at any company across the globe that doesn't want more sales. Download our relational segmentation article here. B2B Sales
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 30, 2015
    [Best] 3 Customer Metrics That Will Improve Your Email Marketing
    There will likely be an overlap between your customers with a high CLV and your best customers who are the small group that are most valuable to you over time based on frequent purchases with a high order values. As an online retailer you may know a customer’s name and address, but what do you really know about them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 19, 2013
    [Best] How Siri and Google Now could change the social media landscape
    They will be able to tell which friends you’re most interested in hearing from, which photos you’ll like the best, which news or status updates you’d want to see right away, and which ones you might only want to see when you’re bored. By Neicole Crepeau, Contributing {grow}  Columnist. That’s where your friends and family are. Agree?
  • READYPULSE  |  WEDNESDAY, AUGUST 3, 2016
    [Best] 7 Ways Brands are Winning with Facebook Live
    The best part about Live is the ability to interact with viewers in real time. And, best of all, it was completely live! Benefit Cosmetics goes live every week highlighting their ‘Tipsy Tricks,’ which covers makeup best practices over a glass of wine. Feedback & Ideas. Your fans love to learn more about your brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Best] Back to Basics: Tips and Tricks for Demand Generation Success
    Once you’ve developed a general understanding of what marketing programs and content will best serve your audiences at different stages of the funnel, you’re off to a great start! Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Top-of-the-Funnel (TOFU).
  • HALEY MARKETING  |  FRIDAY, MARCH 11, 2016
    [Best] Take it (Social Media Marketing) to the Limit…One More Time
    Finding what works best and pushing that to new extremes. Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? Social media marketing, Twitter specifically, is about pushing your limits. Trying new and exciting ideas. wanted to take it to the limit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2016
    [Best] Why Mobile Marketing Needs to be a Priority
    Major brands from Walmart to Best Buy have alarmed shareholders and employees alike in recent years with struggling profits and slumping sales. Friday means Friday Five time - our curated collection of 5 recent articles from the around the web on one topic. This edition it's Mobile Marketing. Read the full story on Entrepreneur.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Best] 24 reasons SEO and social media are inextricably linked
    Google has concluded the best match for a keyword is the one that is focused and other people follow. 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). In both cases, traffic comes from   earned media   as opposed to  paid media.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Best] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    11) When asked about the best way to support websites (to cover costs), the majority (68%) of respondents say they don't mind seeing ads -- as long as their not annoying. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [Best] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Just use the standard AJAX best practices. Once all of the issues have been fixed and best practices have been put in place, you tend to hit a wall. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. link]. link]. link]. link].
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Best] The Dos and Don’ts of Celebrating the Holidays on Social
    Do: Consider Your Best Performing Social Channels. If your best performing channel is LinkedIn, then a hashtag contest might not be the best campaign investment. The Dos and Don’ts of Celebrating the Holidays on Social was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Do: Be Relevant.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Best] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data is Evolving.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] 4 Steps to Get Started with Marketing Automation
    SMART goals are the best to begin with. One of the best parts of marketing automation is that you can see how a campaign is performing across all of your marketing channels. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. Got a CRM?
  • CONTENT STANDARD  |  SATURDAY, MARCH 19, 2016
    [Best] Who Will Lead Healthcare Content Marketing out of the Dark Ages?
    We want to help you make the best decisions about your healthcare.” To provide their members with the best innovations and solutions, they’ve been teaming up with startups and other cutting-edge inventors. We were there all day, and they took over a 1,000 pictures that required two years of legal review. It Could Be You.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Best] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    CC is a best selling author and award winning marketing expert. We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Guaranteed to leave your audience educated, entertained and inspired! Here are some of the talking points he gave us. Creating content is easy.
  • SAZBEAN  |  FRIDAY, NOVEMBER 9, 2012
    [Best] How To Improve B2B Lead Generation On LinkedIn
    One misconception about B2B lead generation is that it’s only about generating new leads, it’s also about maintaining the ones you already have and ensuring that you’re presenting yourself in the best possible light. Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Best] How to Sell Your Ideas
    It’s your job to convince them that your idea is the right and best idea for getting the results they want. Data is one of the best ways to make it easy for the client to say “yes.” This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Want more tips on how to sell your ideas?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Best] Let’s Party! 16 Business Event Planning Tips
    Select a date – When is the best time for your event? You know your audience, what will work best for them? There are many ways to create a unique experience for your employees, customers, and potential customers. Plus, who doesn’t love an excuse to have a party? What will you need? How many people do you expect to show up?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Best] 2 Big Steps to Remove Friction During the Checkout Process
    With pros and cons to both sides, you may have trouble deciding which option works best for you. And then feel free to let us know which option worked best for you so we can share with the world. Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. There’s still a problem, though.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Best] Do You Trust Your Content?
    Sure, it can (and will) accomplish multiple things but it will be best at one, and only one, thing. Looking at most B2B marketing, the answer is clearly “no, you don’t.” ” You do not trust your content to tell your story, grow your audience or sell your solutions. And that is ok! Potential Goals for Your Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Best] What are we going to do with all the social media ads?
    Call tracking enables marketers to identify the social ads and campaigns that are producing the best results for the business, tracking the impact of advertising across multiple channels and delivery platforms. Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion?
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Best] 5 Customer Retention Tools for Long Term Ecommerce Success
    Best for stores with repeat purchasability. Loyalty programs work best for retailers who have products that are purchased regularly (a couple times a year). A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. Points create a switching cost. Ecommerce
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Best] Caution! What value message are you sending with Groupon?
    If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe.
  • B2BBLOGGERS  |  TUESDAY, JUNE 26, 2012
    [Best] 5 Secrets Behind A Strong B2B Content Marketing Strategy
    In B2B social media, the best results come with great content. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. The best information will remain undiscovered if it lacks a certain level of entertainment.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Best] 6 Overlooked Ways to Win More New Clients
    The best way for your agency to prove value to a lead is to start demonstrating value as soon as possible. Try out your best ideas on yourself, and don't be afraid to experiemnt. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Best] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    This ever-growing library of visual systems is an awesome resource for any content creator — it includes 60 form types, information about the best options for your data, and a list of creative resources that would make the best designers jealous. The best visualizations simplify complex ideas. 2. And we’re missing the boat.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Best] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    This ever-growing library of visual systems is an awesome resource for any content creator — it includes 60 form types, information about the best options for your data, and a list of creative resources that would make the best designers jealous. The best visualizations simplify complex ideas. 2. Data Always Tells a Story.
  • READYPULSE  |  TUESDAY, AUGUST 6, 2013
    [Best] The Power of Testimonial Marketing
    It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. You should set up brand profiles on a few different social sites that align best with your marketing goals. Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Technorati’s ).
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Best] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Avoid potentially spammy or misleading subject lines like, “5 Reasons Why You’ll Want to Read This Post” or “The Best Decision You’ll Make Today.” Here are a few of the subject lines that have worked best for me when reaching out to promote a recent blog post or land a high value guest feature: “[Company Name] feature in my post”.
  • BIZIBLE  |  THURSDAY, JANUARY 19, 2017
    [Best] The 4 Stages of B2B Marketing Performance Management Maturity
    Systematic improvements are the best way for a marketing organization to make consistent gains in performance. Strategy : Use as many channels as the team feels comfortable using and do your best. That’s why marketing performance management (MPM) has increased as a focus for so many B2B marketing departments. Click to open as PDF).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Best] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Can you highlight some best practices for companies considering an e-commerce platform? What are the best practices for a successful e-commerce platform? It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. That is an easy one, ALWAYS. Start small and iterate.
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Best] A 7-Step Program to Becoming a Visible Expert?
    Benchmarking Your Consulting Firm’s Marketing 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Best] Managing Your Newsletter Email List:5 Must-Do’s
    Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. The key is to choose the best fit for your business; your newsletter database, no matter what form it takes, should be a tool for efficiency, not an obstacle to maintaining relationships.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Best] 5 Website Design Lessons for Industrial Businesses
    Think about what makes you unique, and how best to represent that online. When you’re thinking about purchasing a high-ticket item, chances are you’ll do your research to find the best possible option. Before you get started writing anything – answer this question: What value do you provide to your customers? Web Design
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Best] Why Marketing Operations is the Heart of your Marketing Team
    Why Marketing Operations is the Heart of your Marketing Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. Boy, was I wrong. They improve, optimize, and make processes efficient. Convinced?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Best] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Best] Social Media Management Tips for B2B Businesses
    best practice for any social media manager is to create a content calendar. Social media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members. Here are four tips: Get organized.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 9, 2012
    [Best] Five Digital Media Marketing Lessons in Sandy’s Eye
    One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” In the “best use of mobile technology” category, the state established an SMS system for those who lost homes – and therefore sample ballots. ” Really?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Best] Is Anyone Leading Lead Management?
    My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Direct Marketing Agency. PR Agency.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Best] To Increase Social Engagement, Don’t Follow the Crowd
    Tuesday and Wednesday were tied for the next best days for social sharing with 14.1 As for exclamatory posts, overly excited titles did perform better, but it’s best to know your audience and whether this type of punctuation will be appropriate. The how is just as important, too. The research covers 1.2 percent engagement. Where  .
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Best] Career Advice for Writers: How to Become a Copywriter
    Even if you studied copywriting at school, best practices and techniques have likely changed significantly. Several of the best-respected resources include: HubSpot Academy : Free Inbound Marketing Certification. Image source. So, you’re thinking of a career as a professional copywriter. Use Your Education to Your Advantage.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 4, 2013
    [Best] The Marketing Funnel is Dead: Here's What Will Replace It
    But then came the punch line: instead of a funnel, marketers should think of managing each customer’s progress as a process, which is best represented – wait for it – as an escalator. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly.
  • SAZBEAN  |  MONDAY, APRIL 18, 2011
    [Best] A Story of Team Work, Community Support & Fun #ignitedetroit
    We may have an image problem outside of the area, but I’m not sure there’s a place anywhere in the country where everyone tries their best to raise everyone else up. Best part: the hugs, high-fives, fist-bumps and smiles I got from speakers as they headed off stage after a performance well done. Thank you!
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Best] How Big Data and Marketing Analytics Help Sales
    What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale. The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. Marketing analytics is the answer.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    And according to a study by Message Systems , 63% of marketers cite email as the channel that offers the best ROI. Content – One of the best segmentation approaches is to send email based on what someone has already downloaded from your site. Email is one of the most powerful marketing tactics. But it is perishable. Segmentation works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Best] A speech you will never hear again
    We only show our shiny best selves in public. We only show our shiny best selves in public. At the recent INBOUND conference, I gave a “Bold Talk,” a short, TED-like speech meant to challenge and inspire people and get us out of our comfort zones. But I did have a purpose in doing this. My message was deeply personal.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Best] Consumer Brand SEO Pulse: 6.25.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Although apps wouldn’t be the best fit for every brand, it may be a good thing to look into. Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile!
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Best] 5 Tips to Get Your Content Shared More Often
    And are there any best practices or tips to get your content shared? Since users are 181 percent more likely to use Twitter during their commute, the best time to capture retweets is 5 p.m. Albert Einstein famously said, “Information is not knowledge.”. Sharing … It’s a Science. Two marketers spend hours working on new blog posts.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Best] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    It’s an all-too common scenario: the US and international marketing teams find themselves debating the best language to use for local markets. To “Localise” or Not to Localize: It Shouldn’t Even Be a Question was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. They speak English, don’t they?”
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Best] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    But perhaps the best outcome is that Sales is now Marketing’s biggest fan in the company and doesn’t mind telling the C-suite, she says. Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Best] Is New Google like the New Coke?
    Mat Honan at Gizmodo has this to say:  Google just made Bing the Best Search Engine. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose. 
  • THE POINT  |  MONDAY, JULY 23, 2012
    [Best] Why Chasing Hot Leads is a Bad Idea
    As I wrote previously in a white paper, “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies ,” focusing demand generation investment on acquiring net new, hot leads is an expensive proposition at best, and at worst, a recipe for failure. In theory, anyway.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Best] Why You Must Know Your Social Media Followers
    One of the most challenging and time-consuming aspects of social media marketing is identifying the best ways to connect with your particular target audience. Social media engagement and monitoring should be a core part of your marketing campaign, and KEO Marketing can help you best connect with your audience.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Best] The Content Standard: How We Transformed from Content Marketers to Editors
    In January 2016, we had our best month ever in terms of audience, goal conversions, and new subscribers. She depended on us to explain and convince her that the risks we were willing to take would be in the best interest of the company. I remember my reaction the first time Skyword tried to recruit me from my last job. The Result.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Best] The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI
    Best practices for targeting and connecting with high-value consumers across digital media. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Porter isn’t an anomaly. It’s indicative of a changing tide within the luxury industry. B2C Brands Entertainment ROI Featured luxury
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