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  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Best] How to Use Existing Content in B2B Demand Generation Programs
    But it's imperative that your content work across the buying process, matching answers to questions your buyers have to resolve so they can make the best decision for their companies. Many of my clients don't have content suited for all stages of the buying process. So they think they need to start from scratch. Show how you can help.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Best] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Best] Content Creation Tips from Guy Kawasaki
    His 10th and most recent book, Enchantment , made the New York Times best seller list. If you started a blog with interviews of some of the best hockey goalies of all time, maybe 1,000 people would pay to subscribe to your content, but you're not going to get rich off of it. You can watch the full interview below. Connect with HubSpot
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MARCH 6, 2014
    [Best] 80+ Leading Business Experts Share Their Top Sales Secrets
    Information will be presented by executives of rapidly growing sales teams and best-selling authors. 'Join me at the 2014 Sales Acceleration Summit. The brightest minds in sales and marketing will share their secrets in a rapid-fire series of online presentations you won''t want to miss. Grant Cardone , author of Sell or be Sold.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 16, 2010
    [Best] Terms of Engagement for Social Media Marketing
    It's ironic to me that so many social media consultants preach the best practices way to approach customers and the public to create engagement, but ignore the way to get employees engaged in that very process. Cover via Amazon. Some books deserve to be read and re-read. Unsurprisingly, this doesn't work very often. This book explains why.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Best] SMB Marketing Q&A With Main Street ROI's Phil Frost
    As I mentioned in the “biggest mistakes” section, my gut reaction to this question is to make sure pay per click (PPC) advertising is even the best opportunity. 'This is a SMB marketing Q&A with Phil Frost, Co-Founder of Main Street ROI , an online marketing, training, and coaching company based in New York City. What does that mean?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 28, 2012
    [Best] Social Influence Marketing : A New Science To Develop!
    3 – Influence marketing is still a new science, but it will become an increasing concern for professionals who will continue to discuss and share the best practices. 6 – More and more companies are currently integrating measures of influence internally by compensating employees who are best at being brand ambassadors (such as PepsiCo.)
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Best] ?6 SEO Myths BUSTED
    This means, aside from Google’s Search Engine Optimization Starter Guide , which outlines best practices and was last updated in 2010, everything else is largely speculation by outside parties. Well-written, original, informative content will always be rewarded and in the long run, perform best. The keyword is dead. Reality. Myth 2.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. If you set out to be the best available resource for your topic, you will gain interested visitors who stay on your page and follow through on your calls to action. 'Image source. Write Attention Grabbing Headlines. Be Unique.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    2) Put Your Best Foot Forward. When sending emails, you only get one chance to get this impression right -- and best way to make it a good one is to optimize your email subject line. Positioning your email’s content as something of value and interest is the best way to draw your audience in. 3) Get Personal. to about 7%.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Best] Social Business Readiness: 5 Questions For Sales Executives
    Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads. How do you identify and build relationships with them?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] CFOs are Large and in Charge of Buying Process in 2012
    Whether Performance was Achieved as Promised Best Practices for Connecting, Engaging and Selling to Finance Execs Vendor sales and marketing teams can achieve better effectiveness and competitive advantage if they are better able to connect, engage and sell to the finance executive. Speaking with and evaluating prospective vendors (85%).
  • CONVERSIONATION  |  WEDNESDAY, MAY 25, 2011
    [Best] The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
    What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others? Do you remember the days of the Pareto principle? Businesses used to look at the top 20%, generating 80% of the revenue, customers first? Fast forward to the “online” age. Red alarm!
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Best] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
    And attract more eyeballs to your best blog posts via your email newsletter, email workflow messages, and social media status updates. ". 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? If yes, submit to the challenge! Blogging
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 16, 2011
    [Best] When Sales and Marketing Collide – SMarketing
    BEST indicator of pipeline generation in the short term. One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Best] Aim High (But Not Too High): How to Set Goals You Can Meet
    Decide on the best way to share, report, and record results. Aim High (But Not Too High): How to Set Goals You Can Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Best] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development. Best Practices for LinkedIn Showcase Pages. What B2B Marketers Need to Know Right Now. 75 to 200 Character Page Description.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Best] Social Media Friends … with Benefits
    The best time to get started in social media was years ago. The second best time is today. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.&#
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 14, 2011
    [Best] Content Marketing: Think Like a Publisher, Act Like an Investor
    The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. View Joe’s presentation on SlideShare ).
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 26, 2010
    [Best] Chasing out the humdrum: The story so far…
    …Recognising and supporting the fundamental changes impacting our industry – marrying old world and new world marketing techniques to get the very best results for our clients. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? We’re still going, growing and loving it.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Best] 7 Quick Ways to Curate Industry Content for Your Blog
    Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. That curation sometimes turns into content on its own, or it simply helps inform marketers so they can create content that''s up to date (cutting edge, even).
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Best] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    Department: If you create content that targets specific departments involved in the decision-making process, note which department your content best targets. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    If you''re unsure what CTA size will work best for you, test different sizes. Remember, you won''t know what works best for you and your website in your industry with your audience until you test it for yourself. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Test it!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Best] 5 Lead Conversion Tips That Work for Any Marketing Program
    Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) Know Your Buyer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Best] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    The CFO can be your best friend – just ask the CMO who was able to get millions more in spending by working with the CFO to make the case for marketing investments to the CEO. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. If not, you are Revenude. Consistency matters. Take action. 
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Best] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    See the best of the worst and be sure to check your blogs before you post. Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. pretty amazing feat. 1) The “5 A” Framework for Content Marketing Success.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Best] Not On Pinterest? This Chart May Change Your Mind
    This is a best practice for any modern content marketing: Your content should have well-designed visuals to keep the eye engaged. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Best] Is it Ethical to Edit Online Customer Reviews?
    Let’s assume this consumer behavior – driven by form rather than substance – is based on the likelihood that review readers conclude that if the restaurant’s online reviews are well written, that the restaurant’s clientele are educated, well-heeled, with discriminating taste and likely to eat at only the best restaurants.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Best] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Lesson: Your best sales reps may not be as valuable as they think, but it may be worthwhile not to de-bunk the 80/20 myth. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Best] Choosing the Right Social Media Platform
    As popular as Carly-Ray Jepson’s “Call Me Maybe” video parodies are, I decided sharing the video to my Linked-In business connections, might not be the best career decision.  I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon.
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Best] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    Lastly, Marc Rosenstock of Kimberly-Clark summed it up with practical examples of Listen, Learn, Comprehend and Speak when developing and utilizing email best practices that help close the gap across marketing channels. As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company. 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Best] Embrace Your Digital Shadow
    It provides publishers and marketers information on how best to improve your digital experience and might just assist in the justification of unnecessary accessories from time to time We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior.
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Best] What To Do With a "Not Quite Ready" Technology Case Study
    An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Best] Building the Data Foundation, A Brief Interlude – Master Data Management
    There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  Master Data Management (MDM)    .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Best] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Best] Effective Communication Tips for Web Designers
    We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2011
    [Best] How to do Post-Event Sales Enablement
    Before you even sign an agreement to sponsor or participate in a trade show, get some input from your best sales people. by Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. Sales enablement. Align before you sign. Message development.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Best] A Short Rant About Content Strategists
    The best content strategists I''ve seen -- "best" being defined as the value they drive for their organization based on revenue-driving metrics -- do not sit around and strategize all day. 'I''ve been not writing this post for a long time. What''s between "content creator" and "director"? We haven''t figured out clear career paths yet.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Best] Marketing Edge
    Having said that and having been inside political campaigns, the best campaigns have a solid volunteer workforce. All the best, Albert Maruggi Leave a Reply We moderate our comments to eliminate spam and keep things clean. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Ok so here goes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Best] Infusionsoft: Impressive Marketing Power for a Very Low Price
    Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Two economists are walking on the street. User rights (i.e.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 31, 2010
    [Best] To succeed in social media, set aside your marketing plan
    Immediately, they found hundreds of real-time needs from people looking for recommendations, or the best pub in town, or a place to take a date.  Forget your marketing PLAN?  Have I gone MAD?? Let’s look at some examples … Where’s the beef? And why not? They had conditioned their customers to expect discounts every week! 
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Best] 11 Apps Every Marketer Should Download
    The ability to constantly have a virtual notepad like this is so important for marketers who have to keep up-to-date on the changing landscape of marketing, and best of all, Evernote can be used on any device! Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. 1) Evernote.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Best] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Really great session with lots of valuable best practices.
  • VIDYARD  |  MONDAY, FEBRUARY 10, 2014
    [Best] Video Marketing in Direct Mail: An Eye Catching Attention-getter
    After running a massive event like Dreamforce, it’s always a challenge for any organization to figure out the best way to follow up. 'Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. Here’s a look at the mailer in action: Pretty flippin’ cool, hey?
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Best] When B2B Messaging Builds To A Climax, You've Made Your Point
    Science and B2B: So to apply this to B2B marketing, it appears that the climax order is a good safety net to fall back on, but since the statistical difference is so small it’s probably best to make your decision on a case-by-case basis. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • E-QUIP  |  MONDAY, JUNE 2, 2014
    [Best] Breaking Down Disciplinary Silos
    Cross-disciplinary planning not only facilitates the working relationship, but combines differing perspectives and areas of expertise to shape the best possible solution and how it will be delivered. Our business has been accurately characterized as fragmented and inefficient, with productivity gains trailing other industries.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 16, 2011
    [Best] Teleprospecting and Tennis: 3 Tips For More Effective Conversations
    While this is advice that may seem simple, it has been some of the best advice I have received yet. This has been the best advice I have received. If you are glancing at this post and have a sales call on the immediate horizon, I encourage you to read on. Participating in a conversation with someone can seem pretty mundane.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Best] Sales Pros: Let’s Start Talking Peer to Peer
    When I was training inside sales reps at AG, the best advice I could give them was to talk to their prospect as if they are talking to a friend (of course keeping it professional). They best way to be confident in your conversation is to REALLY listen to what your prospect is telling you. To my surprise, I answered him.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    quiz and Endicia offers a quiz on Returns Best Practices. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?” What Is Going On Here?
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Best] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    The Daily Show is one of the best written television shows on the air. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Gross was asking him about the grind at The Daily Show, and how they managed the creative process.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Best] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. Every marketer faces different challenges.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Best] Content Marketing and Halloween: 5 Eerie Similarities
    In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. While I had a number of connections that came to mind, I’ve narrowed it down to five.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Best] Designing Web-Based Communities for Professionals
    One of the main reasons why online communities for business often fail to provide a meaningful user experience is a lack of understanding about best practice design for professionals. The proliferation of low-cost tools has created the expectation that a “best in class” community will usually employ the latest technology.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 29, 2013
    [Best] Find the Perfect Social Media Network(s) for Your Biz
    Read articles about getting started and how to best accomplish your goals and don’t be afraid to ask for help. Unless you’re breaking into an entirely new and uncharted market, your existing customers are often your best resource to find more customers. Breathe. Have you found success on one network that surprised you?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JANUARY 24, 2013
    [Best] Value Proposition Examples - Words That Get Meetings
    Strong value propositions are your best tool for setting up meetings with prospective buyers. Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. We need to meet.”.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Best] LoopFuse in the Marketing Automation Times [Podcast]
    I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Best] In Sales, Are You And Your Clients On The Same Page?
    We all fall into the trap of assumption sometimes, so how do we do our best to avoid it? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across? HOW does this happen? The same goes for selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Best] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is a visual social network, so if your business pumps out a lot of visual content like data visualizations or infographics , consider creating a pinboard that highlights some of your best visual content. Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Best] How Inbound Marketing Can Fuel Native Advertising
    While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Best] Your Unique Value: Solution Focused versus Challenge Centric?
    These challenges are not random, but focused specifically on those that your solution can best address – so that the conversation stays relevant to the ultimate goal – a solution sale. 'With all the choices available to buyers, it is important to communicate how your solution is unique. SiriusDecisions).
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Best] Five questions to ask before beginning a social media initiative
    To best navigate your move into social CRM, it is useful to ask yourself five simple questions before spending precious time and other resources towards a social media endeavour: 1. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Best] The Unlikely Newest Member of your Social Marketing Team
    Questioning of Purpose  – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed.  Search or Social: Which Is Best For Your Startup? In the 2 nd  Edition of  Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. 
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Best] The Anatomy of an Optimized Blog Subscriber Email
    If not, make sure you at least keep mobile email optimization best practices in mind when you''re designing your blog subscriber emails. The good news is this is not only a best practice for email, but also for the social shareability of your blog content in general. My blog subscriber emails? I''m pretty sure those just. Probably.
  • ENGAGE  |  THURSDAY, FEBRUARY 6, 2014
    [Best] The Human Element: Making Content That Reaches People on a Personal Level
    Individuals develop brand loyalty and make purchasing decisions on a deeper more personal level; the best marketing reaches people at those depths. '“A friend told me he never knows what his 50-year-old boss is going to wear. The sideburns move down a little one week, up a little the next. But numbers don’t tell the whole story. It’s ours.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Best] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Now, take a look at one of Zoosk''s landing pages, where most of the copy is testimonials: Most landing pages that do well have testimonials somewhere on the page, but ConversionXL uses a testimonial as their headline: Remember, your best conversion writers are your customers. His blogs read like a personal email to a best friend.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Best] Content Marketing? Just Deliver Content People Want
    Julie Long:   “As a content marketing evangelist, what lessons or best practices can you provide IMC students who are looking to bring content marketing into their organizations?”. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Best] 5 Keys for Better Collaboration Between Sales and Marketing
    For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. 'We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Best] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    Best practice for page titles is something like "Keyword Phrase | Context." On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. The goal is to have any given page of your site -- from top to bottom -- be aligned with a certain topic. That's.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Best] The Spirituality of Social Media
    This is the social web — and the human spirit — at its best. Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Swag Marketing: Get Your Swagger in Check
    Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name?
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Best] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    And now that summer is here, it got me thinking -- there are a lot of things that work best in pairs, whether you're referring to the ones you find in cheesy romance novels or summer blockbusters like Grease, Dirty Dancing, or The Notebook -- or everyday pairings like toothbrushes and toothpaste, washcloths and soap, or sneakers and socks.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Tips for Creating Conversion – An Interview with Tim Ash
    Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Best] A Marketer's Guide to Complying With EU Cookie Laws
    The best course of action is to read the actual EU directive and UK legislation yourself, get help from a qualified legal expert if you need it, and make your own decision about the best way to manage the use of cookies on your website. We've come a long way, baby. What hogwash. But with great power comes great responsibility.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Best] How to Setup and Promote Your First Marketing Webinar
    Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. Be sure to follow the usual landing page best practices. Learn webinar set up and marketing best practices. You do not need to be a rocket scientist to host a webinar.
  • VIDYARD  |  THURSDAY, JULY 31, 2014
    [Best] Filmmaking Tips to Take Your Brand Video From Zero to Hero
    Only the best online videos will catch your audiences’ discerning eye because you’re technically competing against all the “real” media company stuff in newsfeeds. So what can you do with your brand’s videos to make a real difference? Here are a few unique tips you can implement today. ” You guessed it!
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Best] Why Small Businesses Need Smart Marketing
    It is true that the best form of advertising is word-of-mouth and what better way to get it than online? Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 6, 2012
    [Best] Three Types of Relevant Internal Links to Boost SEO
    That’s the best kind of internal link building. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. Back-up links.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Best] Why Callers On Hold Hang Up on You: An Ifbyphone Benchmarking Analysis (Part One)
    'A major concern of most businesses is how to best handle calls from prospects and customers: how many of them are answered right away, how long can the others be kept on hold, who should get which call, etc. Medium” companies handled less than 1,500 calls during Q1. Large” handled less than 10,000 calls during Q1. 22% Sent to Voicemail.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 2, 2014
    [Best] 2014: What to Expect from LogMyCalls
    We''ll try to provide a roadmap for the upcoming year, as best we know it. 'Earlier today we published a brief article about LogMyCalls in 2013. It was essentially a list of highlights from the year. This article looks ahead with some predictions for 2014, what to expect from LogMyCalls in this new year. That stuff is dumb. That''s it.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Best] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Best] How Are You Providing Value To Your Inside Sales Team?
    We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Best] Savvy Week in Review: April 8th
    Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Best] Weekly Wrap Up - March 25
    Wondering about the best ways to move prospects through the buying cycle? From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing).
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Best] 15 Tips to Become Better in Your Career
    Keep focused on the best you can possibly do, recognize when opportunities arise, and have the courage to take chances. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning. Become a generalist.
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Best] How to revive dormant newsletter subscribers
    If an email hasn’t been delivered to a particular address for several sends in a row (meaning you get a hard-bounce back from the recipient’s server), it’s best to take that email out of future sends. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Best] Content Creation & Social Media: Jobs for the Entire Company
    The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  In fact, this blog post started from a recorded interview.).
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Best] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
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