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  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Best] What To Do With a "Not Quite Ready" Technology Case Study
    An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Best] Building the Data Foundation, A Brief Interlude – Master Data Management
    There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  Master Data Management (MDM)    .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Best] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Best] Effective Communication Tips for Web Designers
    We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 28, 2012
    [Best] Social Influence Marketing : A New Science To Develop!
    3 – Influence marketing is still a new science, but it will become an increasing concern for professionals who will continue to discuss and share the best practices. 6 – More and more companies are currently integrating measures of influence internally by compensating employees who are best at being brand ambassadors (such as PepsiCo.)
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Best] Let’s Party! 16 Business Event Planning Tips
    Select a date – When is the best time for your event? You know your audience, what will work best for them? 'There are many ways to create a unique experience for your employees, customers, and potential customers. Plus, who doesn’t love an excuse to have a party? What will you need? How much room do they have?
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Best] Marketing Edge
    Having said that and having been inside political campaigns, the best campaigns have a solid volunteer workforce. All the best, Albert Maruggi Leave a Reply We moderate our comments to eliminate spam and keep things clean. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Ok so here goes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Best] Infusionsoft: Impressive Marketing Power for a Very Low Price
    Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Two economists are walking on the street. User rights (i.e.,
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Best] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Really great session with lots of valuable best practices.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Best] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
    And attract more eyeballs to your best blog posts via your email newsletter, email workflow messages, and social media status updates. ". 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? If yes, submit to the challenge! Blogging
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Best] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • E-QUIP  |  MONDAY, JUNE 2, 2014
    [Best] Breaking Down Disciplinary Silos
    Cross-disciplinary planning not only facilitates the working relationship, but combines differing perspectives and areas of expertise to shape the best possible solution and how it will be delivered. Our business has been accurately characterized as fragmented and inefficient, with productivity gains trailing other industries.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 16, 2011
    [Best] Teleprospecting and Tennis: 3 Tips For More Effective Conversations
    While this is advice that may seem simple, it has been some of the best advice I have received yet. This has been the best advice I have received. If you are glancing at this post and have a sales call on the immediate horizon, I encourage you to read on. Participating in a conversation with someone can seem pretty mundane.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Best] Sales Pros: Let’s Start Talking Peer to Peer
    When I was training inside sales reps at AG, the best advice I could give them was to talk to their prospect as if they are talking to a friend (of course keeping it professional). They best way to be confident in your conversation is to REALLY listen to what your prospect is telling you. To my surprise, I answered him.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Best] 7 Quick Ways to Curate Industry Content for Your Blog
    Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. That curation sometimes turns into content on its own, or it simply helps inform marketers so they can create content that''s up to date (cutting edge, even).
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Best] Designing Web-Based Communities for Professionals
    One of the main reasons why online communities for business often fail to provide a meaningful user experience is a lack of understanding about best practice design for professionals. The proliferation of low-cost tools has created the expectation that a “best in class” community will usually employ the latest technology.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    If you''re unsure what CTA size will work best for you, test different sizes. Remember, you won''t know what works best for you and your website in your industry with your audience until you test it for yourself. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Test it!
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 29, 2013
    [Best] Find the Perfect Social Media Network(s) for Your Biz
    Read articles about getting started and how to best accomplish your goals and don’t be afraid to ask for help. Unless you’re breaking into an entirely new and uncharted market, your existing customers are often your best resource to find more customers. Breathe. Have you found success on one network that surprised you?
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Best] 11 Apps Every Marketer Should Download
    The ability to constantly have a virtual notepad like this is so important for marketers who have to keep up-to-date on the changing landscape of marketing, and best of all, Evernote can be used on any device! Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. 1) Evernote.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Best] LoopFuse in the Marketing Automation Times [Podcast]
    I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Best] In Sales, Are You And Your Clients On The Same Page?
    We all fall into the trap of assumption sometimes, so how do we do our best to avoid it? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across? HOW does this happen? The same goes for selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Best] Your Unique Value: Solution Focused versus Challenge Centric?
    These challenges are not random, but focused specifically on those that your solution can best address – so that the conversation stays relevant to the ultimate goal – a solution sale. 'With all the choices available to buyers, it is important to communicate how your solution is unique. SiriusDecisions).
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Best] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Best of all, we''ve set up the templates so Excel will do all of the calculations for you: When you enter in new data, your totals are updated automatically. But fear not! We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. Branding & Creative.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Best] Five questions to ask before beginning a social media initiative
    To best navigate your move into social CRM, it is useful to ask yourself five simple questions before spending precious time and other resources towards a social media endeavour: 1. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • ENGAGE  |  WEDNESDAY, APRIL 30, 2014
    [Best] 3 Mobile Content App Design Concepts to Master
    You want your readers to have the best user experience. Take the time to research the best color, size and spacing for the device on which your content will be displayed. 'What mobile apps do you continue to go back to over and over again? There must be something that makes them special besides the app desktop icon alone. Typography.
  • ENGAGE  |  THURSDAY, FEBRUARY 6, 2014
    [Best] The Human Element: Making Content That Reaches People on a Personal Level
    Individuals develop brand loyalty and make purchasing decisions on a deeper more personal level; the best marketing reaches people at those depths. '“A friend told me he never knows what his 50-year-old boss is going to wear. The sideburns move down a little one week, up a little the next. But numbers don’t tell the whole story. It’s ours.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Best] A Short Rant About Content Strategists
    The best content strategists I''ve seen -- "best" being defined as the value they drive for their organization based on revenue-driving metrics -- do not sit around and strategize all day. 'I''ve been not writing this post for a long time. What''s between "content creator" and "director"? We haven''t figured out clear career paths yet.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Best] 5 Keys for Better Collaboration Between Sales and Marketing
    For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. 'We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Best] The Anatomy of an Optimized Blog Subscriber Email
    If not, make sure you at least keep mobile email optimization best practices in mind when you''re designing your blog subscriber emails. The good news is this is not only a best practice for email, but also for the social shareability of your blog content in general. My blog subscriber emails? I''m pretty sure those just. Probably.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Best] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is a visual social network, so if your business pumps out a lot of visual content like data visualizations or infographics , consider creating a pinboard that highlights some of your best visual content. Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Best] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    Best practice for page titles is something like "Keyword Phrase | Context." On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. The goal is to have any given page of your site -- from top to bottom -- be aligned with a certain topic. That's.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Best] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. Every marketer faces different challenges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Best] A speech you will never hear again
    We only show our shiny best selves in public. We only show our shiny best selves in public. 'At the recent INBOUND conference, I gave a “Bold Talk,” a short, TED-like speech meant to challenge and inspire people and get us out of our comfort zones. But I did have a purpose in doing this. My message was deeply personal.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Swag Marketing: Get Your Swagger in Check
    Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Best] 8 Rules For Running Online Display Ads
    But it’s hard to get the best bargain without a media buyer on your side. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Tips for Creating Conversion – An Interview with Tim Ash
    Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 31, 2010
    [Best] To succeed in social media, set aside your marketing plan
    Immediately, they found hundreds of real-time needs from people looking for recommendations, or the best pub in town, or a place to take a date.  Forget your marketing PLAN?  Have I gone MAD?? Let’s look at some examples … Where’s the beef? And why not? They had conditioned their customers to expect discounts every week! 
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 16, 2011
    [Best] When Sales and Marketing Collide – SMarketing
    BEST indicator of pipeline generation in the short term. One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Best] Why Blog Posts About Failing Get Clicked More
    The best/funniest/most interesting stories from high school, college, and marriage involve failure. 'Recently we noticed an interesting trend on Blog.LogMyCalls.com : the blog posts about failure and failing get clicked more, get read more, and get shared more. Why Do So Many Marketers FAIL at Content Marketing? We can''t not click.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Best] How Inbound Marketing Can Fuel Native Advertising
    While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Best] Why Small Businesses Need Smart Marketing
    It is true that the best form of advertising is word-of-mouth and what better way to get it than online? Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 6, 2012
    [Best] Three Types of Relevant Internal Links to Boost SEO
    That’s the best kind of internal link building. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. Back-up links.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Best] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    And now that summer is here, it got me thinking -- there are a lot of things that work best in pairs, whether you're referring to the ones you find in cheesy romance novels or summer blockbusters like Grease, Dirty Dancing, or The Notebook -- or everyday pairings like toothbrushes and toothpaste, washcloths and soap, or sneakers and socks.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [Best] 20 Tweetable Tips from Ignite 2014
    To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers into this handy list – tell your friends! “The best places to find a great story idea: Customers, Employees, History, Invention, Redemption.” ” (Click to Tweet). ” (Click to Tweet).
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Best] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Best] How Are You Providing Value To Your Inside Sales Team?
    We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Best] Savvy Week in Review: April 8th
    Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Best] Weekly Wrap Up - March 25
    Wondering about the best ways to move prospects through the buying cycle? From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Best] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. Though he would never admit it, Owyang is sort of the Patron Saint of Social Strategists.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Best] 15 Tips to Become Better in Your Career
    Keep focused on the best you can possibly do, recognize when opportunities arise, and have the courage to take chances. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning. Become a generalist.
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Best] How to revive dormant newsletter subscribers
    If an email hasn’t been delivered to a particular address for several sends in a row (meaning you get a hard-bounce back from the recipient’s server), it’s best to take that email out of future sends. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Best] Content Creation & Social Media: Jobs for the Entire Company
    The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  In fact, this blog post started from a recorded interview.).
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Best] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Best] Unveiling New Logo for #Nifty50 Kids
    For complete guidelines and to nominate an innovative man or woman in technology who actively engages their colleagues on Twitter, please complete the nomination form and tell us why you think your nominee ranks among the best of the best. Nifty50 Kids Looking for a 2012 Corporate Sponsor. This year our focus is technology. Nifty50
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Best] A Marketer's Guide to Complying With EU Cookie Laws
    The best course of action is to read the actual EU directive and UK legislation yourself, get help from a qualified legal expert if you need it, and make your own decision about the best way to manage the use of cookies on your website. We've come a long way, baby. What hogwash. But with great power comes great responsibility.
  • INBLURBS  |  THURSDAY, MARCH 1, 2012
    [Best] How Private Air Charter can profit from Inbound Marketing
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Like market leading airlines, private air charter is in a very competitive business. Do you know what’s been talked about you or your competition online? Content creation.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Best] 3 Ways how to use Online Video for Business Lead Generation
    Do a contest for the best crowd sourced video! The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Steve Garfield’s video blog.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Best] Be Relevant or Die: The New Nature of Nurture
    His goal wouldn’t be to find the best employees – he’d probably hire anyone who applied. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But the simple truth? Companies who are doing ‘the relevance thing’ well aren’t in the majority.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Best] How the B2B Buying Process Has Changed
    This means that the buyer has entered the next stage in their buying process without ever talking to you and is now starting to evaluate vendors to determine which one represents the best buying decision. Ten years ago, all you had to do was leave a voicemail that piqued your customer’s interest to get a call back.
  • WRITTENT  |  WEDNESDAY, JANUARY 8, 2014
    [Best] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    To give you a boost, we’ve curated 7 of the best-kept blog secrets about how to launch and maintain a successful content marketing strategy: 1. One of the best-known marketing bloggers, Seth Godin , is famous for writing blog posts as short as 500-150 words in length. Visual Content Matters. Don’t Neglect Blog Titles.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Yes, you can apply the best of traditional public relations practices to the new world of social media. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] 15 Ways to Make Your Social Media Strategy a Complete Fail
    In best case scenarios, your social media strategy could stagnate. Failing to dedicate your social media strategy to the platforms which align best with your prospects’ interest can cripple your best laid plans for lead generation and content promotion. You can’t just set up profiles and expect fresh leads to come streaming in.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Best] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    Winning a Markie was industry-level endorsement of our work to drive lead management best practice through our organization. Winner of the 2012 Best Customer Lifecycle Program Markie Award. 'by Amanda Batista | Tweet this Imagine it! See it! Do it! Come out from behind the curtain! Well come on out, and show yourself! Don’t wait!
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Best] Answers to 5 common questions about SEO strategy
    Likewise, you should want to present the best content possible for your users to buy from you. What is the best way to build links to my site and get Google to rank me higher? 'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? Unfortunately it cannot be answered as easily as it was asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Best] The Spirituality of Social Media
    This is the social web — and the human spirit — at its best. Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Best] The Unlikely Newest Member of your Social Marketing Team
    Questioning of Purpose  – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed.  Search or Social: Which Is Best For Your Startup? In the 2 nd  Edition of  Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 23, 2012
    [Best] [Video] How to Reduce the Decision Risk
    He said it was by far and away the best -- and that they'd decided to go with my competitor. How can you reduce the risk involved in making a change? don't think that we, as sellers, understand just how much a factor that is. But let me give you a quick example. Seriously. You know what the reason was? Enter your comments now
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Best] How to Setup and Promote Your First Marketing Webinar
    Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. Be sure to follow the usual landing page best practices. Learn webinar set up and marketing best practices. You do not need to be a rocket scientist to host a webinar.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Best] 9 Ways to Dramatically Reduce Email Unsubscribe Rates
    Set their expectations from the first time they opt in to your emails about when they'll receive emails from you, and do your best to live up to that promise. Unsubscribes are, in very technical terms, a huge bummer. Well, it turns out there might be some things you can do to reduce the amount of email unsubscribes you experience.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Those early to market with the best solutions will benefit the most—and possibly lock out late comers. Here’s one example: Although there is a brief mention of a Miller product, this video is all about best welding practices. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Best] Act-On Inbound has arrived
    'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Best] HubSpot's Strategy for Winning the Marketing Automation Horserace
    Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Here goes. The company is now doing more to help marketers nurture the leads its attracts.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Best] Marketing Metrics that Matter
    Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Revenue Performance analytics Marketing Automation marketing metrics marketing roi revenue performance management
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Google+ 301: How to Start and Grow a Community
    Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile. In the case of your professional services firm’s community, the best option is probably to moderate membership. Best Practices to Have a Successful Google+ Community. Do your research. On Google+?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Best] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    We’re on a mission to bring our readers the very best. And unless they start again and think about the whole thing holistically, despite threats, bribes, rewards and the best of intentions, they will never achieve their objectives. wish to thank Eric for his contributions to  Fearless Competitor. Here’s the link:  [link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2011
    [Best] 14 Awesome Google Labs Experiments You May Have Missed
    Best yet, when you connect the app to your Google account, you can ask questions and receive answers directly in your Gmail chat. Google scans through the calendars colleagues share with you and picks some of the best times to move your meeting to. With that in mind, we present 14 cool Google Labs experiments you might have missed.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 12, 2012
    [Best] In Pictures: A Beaver Travels Through New York at ad:tech
    That's what Bernard does best. He told everyone in this picture that LogMyCalls is the best call tracking and call analytics solution in the world. As you may know--or may not know--we have a mascot. His name is Bernard Beaver. We take Bernard with us wherever we go. Bernard is an adventurous beaver. Or, so we thought. Not so.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Best] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. Writing sucks, and it’s hard.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Best] Content Marketing? Just Deliver Content People Want
    Julie Long:   “As a content marketing evangelist, what lessons or best practices can you provide IMC students who are looking to bring content marketing into their organizations?”. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Best] 16 Ways to Simplify Your Prospects' Decision-Making Process
    As it relates to landing pages , many marketers have adopted a lot of best practices based on this principle -- removing navigation and distracting calls-to-action, keeping forms short, and clearly advertising the value of the offer. CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] How to Remove the Background of an Image in PowerPoint [Quick Tip]
    That being said, if you have limited resources, it''s the best little trick to have up your sleeve. 'You know what is one of my biggest pet peeves when I''m designing something? When there''s an unwanted background on an image and I want it to either go away or assume the look of the background behind it. but not all of us have Photoshop.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • B2B MEMES  |  TUESDAY, JUNE 7, 2011
    [Best] Should You Edit Guest Posts? 5 Tips for Better Copy
    But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. In a way, I’m asking a trick question. Give fair warning. Choose wisely. Tidy up. Let me know.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Best] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. " Short answer: Heck yes! You bet!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 20, 2012
    [Best] Why Are You Afraid of Starting a Blog?
    Look internally - some of your best resources might just be down the hall. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. I’m the first to admit starting a blog is a commitment, but one that’s well worth it. Try to do one original post a week.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Best] Are You Using Landing Pages? If Not, Maybe You Should Be.
    The Best Way to Reach Professional Tradesmen: Drip or Closed Loop Marketing? No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You You can’t do that in an ad(print or digital) by itself. You
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