And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!

The best way of understanding something is by trying it. Learn from the best - Identify people who are out in front. Don’t look back - The things that were successful in the past may not be the best option moving forward. So what do you do so you don’t go the way of the dinosaurs? Keep an open mind.

While it might not be the best ranking method, the number of Twitter followers your company has will become increasingly more important. Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. The top four users for a keyword are constantly displayed.

So what’s the best way to report your social media marketing stats? Let’s say you’ve convinced top management that a strategic social media program is worth supporting. Let’s say you’ve created the social marketing plan and are implementing it. Every company is different when it comes to marketing reporting.

Or, more like a vertical integration strategy, your best product strategy may instead be to expand by offering products higher or lower in the technology stack. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies.  Hardware: Any tech you can touch. Higher sales volume.

Brightcove offers yet another example of this best practice. When marketers think about call-to-action (CTA) creation, the first thing many of them tend to focus on is design. If the copy you craft doesn’t keep your visitors' attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. 1) Akismet. 2) Amazon.

Chanpory Rith reviews 10 free online tools that offer many of the features of PhotoShop with the high cost or complexity, including Picnik (possibly the best free online photo editor), PhotoShop Express , Snipshot and flauntR. Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.

“An investment in knowledge always pays the best interest.” Beyond blogging and social media, Ben offers perhaps the best advice for living our lives. On this holiday weekend, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. He enjoyed stirring the pot and never shied from debate.

The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. light touch works best. How about content, best practices, engagement, networking? Experimentation Is The New Best Practice 6.

Improve your decision making and long-term performance with marketing data for best practices. Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. Free Download: 101 Marketing Charts and Graphs.

We reconcile this by telling ourselves that it's the best data we have, it's better than nothing, and there's nothing we can do about it. I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. He also has one of the wittier writing styles out there, that makes his posts fun to read. What's important? This is bad.

  The picture of each of these changes continues to be fuzzy at best.  Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.  So what really is going on?    No kidding! 

And QlickTech’s Doug Laird, Author Avinash Kaushik, and Raab Associates’ David Raab were informative with their insight, best practices and real-life examples that – for me – validate the transformation of marketing automation into revenue performance. revenue touchpoints) across the revenue cycle.

What follows is the best list ever of ways to use call tracking that you haven't thought of. Call tracking data can provide you much more than call source, keyword and call duration information. That's really just the beginning. 1) Use it as a call recording and sales training platform. They want the data to improve their sales team.

Another nonprofit site, the BBB evaluates all types of businesses against a set of best practices for how businesses should treat the public. We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Until today. Dun dun dunnn!!! you know.

Sending an email to follow up with a phone call is a best practice. Emails and phone calls are the two leading prospecting methods. So, have you ever wondered which should come first? Converting a prospect largely depends on the first contact. prospect’s interest should pique during the first few seconds of the first communication.

We’re giving away a whole collection of books by some of the best marketing authors out there, and to top it off, an iPad2! Hey HubSpot, what’s all the hype about this Marketing Library Sweepstakes you’re having? Oh, you haven’t heard? This way you can read the books in digital format as well! Web Analytics 2.0:

The best way to create awareness for you company or marketing strategy is to ask yourself a simple question: “what bad things happen to business results for buyers with a particular title (CEO, VP, and so on) in a particular vertical (health care, financial services and so on) or geographic (e.g., It’s about Gaining Mind Share.

Two Alinean recommendations to implement Value Selling and drive consultative diagnosis: Executive Assessment Tools, which survey customers on current practices and compare against best practices / peers to uncover best practices which have not yet been implemented and prioritize these versus goals and competitive advantage.

But in their own twisted way, spammers have helped us figure out some email marketing best practices to keep in mind as your email marketing, lead nurturing, and marketing automation campaigns get underway. Would you believe it? Email spammers have taught us honest email marketers a thing or two over the years. Stay trendy. So stop and think.

attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. Marketo University. Summarizing.

Question Best Practices -- Dropbox's public launch plan looked like other product launch plans. Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy. All of this by spending no money on advertising and having no prior marketing experience. It didn't work for them.

Then, when it comes time to discuss your products and services, your customers will trust that you have their best interests at heart–and care about helping them to succeed. Your Sales Team Must Be Content Marketers, Too! Mike Wisner was my first boss in publishing back in the days of John Denver and disco. Why is that important?

The best part about a FAQ post is that it provided answers to questions that people have all the time , which means it will be consistently referred back to. Sometimes it's a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program.

was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I’m pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. Is this believable?

And Lee touched on what I see as the deeper truth (the core) in this statement, “Companies need to figure out what works best for the social channels, media and content that best resonates with their customers.” Experimentation Is The New Best Practice 6. haven’t changed. It really got me thinking. It goes something like this.

My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. Odds are you've been where I am now. Staring at a blank page, watching the cursor blink on and off with expectancy. Pretty impressive, eh? Ready? Let's do it. Block Out Time on Your Calendar.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. was struck by Sharon Drew’s book and her ideas. And these were experienced sellers in well-known software firms. Sellers can help if they learn a few new skills. Why not?

Often times, what is best for your business and for your customers isn't even on their radar. This week, video distribution company Netflix announced its first quarter earning. How did a company that sent DVDs in the mail become one of the largest media distribution companies in the world? Marketing Lessons From Netflix. Connect with HubSpot

One of the best ways to use social media is to allow your target audience to do your marketing for you. Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to engage people is fundamental to social media success.

Social Media Marketing One of the best ways to use social media is to allow your target audience to do your marketing for you. Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical.

That often might not be the best approach but it certainly explains the popularity within the industry. It used to be you could succeed in search by best performing the technical tricks for your keyword. In this part we get the views from 5 experts in the US. Our Experts. Follow him on Twitter. He is currently the V.P. The Questions.

One of the best things about the article is that all the ideas are comfortable to retweet. 'Hope you all had a great marketing week, and weekend is time for helpful reading. Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Stay tuned!

Companies like Hootsuite and Traackr are doing an awesome job – these are the guys we look to for best practices and where we can take our products to the next level of their benefits.” Gini and Geoff are authors of the new multichannel marketing book, Marketing in the Round. Dell: An Overview. Jugnoo: An Overview. to v2.0

Whether coaching is delivered face-to-face, on the telephone, or via e-mail, those organizations that have a strong coaching culture attract and retain the best salespeople. From Webster’s dictionary:  Linchpin: “ something that serves to hold together the elements of a situation”. Wednesday March 16th 2011 12 noon EST/5PM GMT.

Marketers can provide training to salespeople on available collateral and the best ways to use it. 'A new survey by collateral management company KnowledgeTree recently highlighted tensions between sales and marketing teams. No surprise: Everyone thinks everyone else could do a little better, especially with regard to sales collateral.

Just as Microsoft has struggled to make Windows a successful platform on any device other than the personal computer, I believe Facebook will find that its model works best in the niche it has created for itself. PPC campaigns perform best when the audience is highly targeted. Can you speak to this? Coca-Cola is an example of that.

Utilize best practices in social media marketing and online PR. One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Vendors. Investors.

One of our clients who switched from another call tracking provider summed this sentiment up best when he said, "Switching to LogMyCalls is like switching to a brand new Mac from a 1992 PC.'. We're not the cheapest, but we provide the best value. We're adding dozens of new call tracking clients every single day. We love them. can help.

75 of the Best B2B Facebook Marketing Tips. We are at the halfway point of the year and it is instructive to review which Social Media B2B posts have resonated with our readers over the past six months. The following list is based solely on page views, as determined by Google Analytics. You have probably read and retweeted them.

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document. Last week, Google announced an algorithm update.

wish the best of luck to Constant Contact with their new product. I had the pleasure of speaking with the folks at Constant Contact last week about their new Event Marketing tool. It sounded pretty cool. The timeline is horrific. pushed about customized templates, about integration, about a lot of ideas that occurred to me. Bravo!

They have different rules and objectives, and they both work best when they are integrated into an overall marketing strategy. By Alexander Gregori. Not so long ago marketers were excited at the prospects of a new tool: online marketing. Suddenly the whole world was connected and marketers had unleashed an animal. Oh my gosh. What is THAT?

However, I’m not always the best at following instructions, so instead I’m going to write about what Randy Pausch said during his last lecture that should benefit marketers with some of my own commentary on how it fits to the marketing I do every day. The request from David was to write my last blog post.  We learn from our students.

In the B2B space, we think this might be the year that marketers gain a bit more visibility into how best to use social media in the business buying environment. Tweet If there’s one thing the past few years have been notable for, for marketers, it’s instability and uncertainty. But some might be decided in 2012.

So, here is wishing Gord and Meditative all the best. Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And this isn't a new trend.

Adding Marketing Automation to your Digital Mix was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. digital mix can include blogs, social networks, video channels and/or websites. Email integration.

Lead Scoring: What’s Hot and What’s Not was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Explicit Scoring. Implicit Scoring.

Marketing and sales machines need to be constantly fine-tuned to get the best results.  Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  This is not to say that you shouldn’t carefully plan.  For example, the list is staler than you thought. The offer is not as compelling. 

Experimentation Is The New Best Practice 6. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Group : Welcome, Jeremy.

This interview, conducted and written by TMG Managing Editor Corey Murray, is part of the Content to Change series, a collection of interviews with the custom content industry’s best and brightest. Mass public transit is the single-best proving ground on the planet for the digital revolution. Washington, D.C., Or The Washington Post.

If the myopic marketer has any pride in their job whatsoever, hopefully the fear of being bested by a competitor could help them take action. Are you dealing with a myopic marketer? Someone who can’t see the forest for the trees? Here are some ways to manage this marketing personality type. Three that I identified are 1.

While I believe that websites should be designed for people, not computers (search engines), I still think it’s important to take into account SEO best practices so that you can be found by people using search engines. Yesterday we explored 7 reasons why business websites are still important. Why do they visit your website?

show I sent the stock boy out to buy a $400 video camera from Best Buy (now I use a fancy Sony that cost a few thousand bucks, but most of my recent shows I tape on a $150 Flip Cam and they look fine). We all know that effective content marketing depends on planning and strategy. You think before you speak. The day I filmed my first.

This approach is best illustrated by Figure 2, "Interpenetration of the Levels." To ignore the latter is to be incomplete at best, and seriously distorting at worst. The best way I can demonstrate what I have in mind is to attempt to develop a model of information seeking and searching. TOWARD AN INTEGRATED MODEL OF. Bates.

about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. Set blogging deadlines.

And the best part? Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be. Alas, first name alone just isn't cutting it these days. That's all!

Before we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it's clear why a re-engagement campaign is a good best practice to include in any email marketing program. As an email marketer, you already know you're losing about 25% of your email list every year. Your emails don't provide value for them.

Sending out bulk emails to a client list isn’t the best sales strategy anymore as those emails will likely find their way to the trash quicker than it took to reach an inbox. Also, let’s be honest: email marketing has earned a bad reputation in the past few years. So, how do you monitor your ROI with email marketing?

One of our best performing lead generation offers of all time, because no one else had written a definitive guide to using Pinterest for marketing. The concept of "agile" anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don't love 'em.). But it's not all that complicated a concept. is it?)

At best, you should have your high level plan ready, an overview of the next steps, timeframes and required resources. A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company.  The reason?  But often it will. 

holistic picture is typically required for the buying journey, and this is best delivered through multiple departments. 'In the aftermath of the Sirius Decisions Summit 2013 , here is a round-up of the current state of B2B marketing and the factors driving the future of B2B marketing. Content Marketing. 176ytlu @ siriusdecisions. Meryl K.

“Letters are one of our best sources of information about the past, but these days nobody writes letters—they just call.&#. In a Wall Street Journal piece, author Orson Scott Card puts forth the theory that, among the many benefits it has delivered to society, the Internet has turned the tide and made the work of historians easier.

Not coincidentally, I started saving the best of the worst for future use. As a rule, it is better to give than to receive. However, as with all, there is an exception to this long-standing rule: voicemail. love receiving voicemail from people. So much so, that I rarely pick up the phone unless the caller ID is from someone I know.

So how do you create a lead nurturing campaign that makes use of all of those critical lead nurturing best practices we just mentioned? Industry: If you're a B2B company and you sell products and services to people in various industries, industry information can be extraordinarily helpful in determining the best nurture path.

Look internally - some of your best resources might just be down the hall. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. I’m the first to admit starting a blog is a commitment, but one that’s well worth it. Try to do one original post a week.

But I persist in sharing my ideas and point of view on the social channel because I believe in the platform and have a driving need to further the best practice of building online communities for business. There is much to learn from those best practice examples. Being a brand online is reserved for the brave. venues.

what is the best way to keep up with it all? Best of luck to you. Image by add1sun via Flickr. Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. Quick question. hope you can help me. and so much info in the blogosphere. am wondering. have both your SEO books.

Ideally marketing should be informing our respective organizations which customers and prospects to target because as marketers we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. Peter Drucker is attributed with saying that ?Business confess.

The first thing you'll need to do is understand which of your pages are your best-assisting website pages. Problem B: If your CTA points to a landing page that has a low conversion assist percentage, this probably indicates that the offer on that page isn't one of your best ones. In marketing, assists can be extremely valuable, too.

Segmenting, automatic sends based on triggers, specifying email preferences, this is where email marketing gets complicated and where you can get the best results. In my last two posts about email marketing , I covered challenges and objectives. In today’s post I want to look at email marketing tactics. But what exactly is its role?

It is best to answer this question by deriving some of the key duties from this job requirement and how sales intelligence can bring these duties to their fullest potential. There is little to no doubt that as sales intelligence continues to emerge in the industry, it will become a crucial component in your job resume. Aberdeen ). by $500K.”

Always bear in mind that this is the best way to establish casual and approachable reflection of your brand. The best part of this strategy is the fact that most of the work has already been done. To steal a quote from Bob Dylan, the times they are a-changing, in the boardroom and the little black book alike. with your prospects.

Again, the point of the post was not to generate leads; it was to come together as a community and honor an industry legend and share some of his best quotes with the world. Calls-to-action (CTAs) are the directional signals on your website. PR and Social "Buzz" Campaigns. Not in the video itself, or even the blog post we used to promote it.

Experimentation Is The New Best Practice 6. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Consider a hashtag for it.

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Fringes:  poorly connected people.

The Three Rs of Content Marketing Optimization was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience.

They may not know which is best so your online site has to do some convincing and comparing. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.

Determine which keywords are giving you the best top, middle, and bottom of the funnel leads. Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Ways To Leverage Web Analytics to Become a Better Marketer. Photo Credit: Pink Sherbet Photography.

Everyone knows that enterprise success is predicated on competitive advantage, best products and services, excellent customer service, and right pricing. What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together?

The best way to get a referral is to make a list of people you want to meet.  Fred the marketing consulting is meeting with his client Tom. Tom, I’m looking for more clients ,” Fred says “ Do you know anyone who could use my services.”. Tom is flummoxed. Well, er, ah…., Fred, we’ve never discussed referrals before… er, ah….  Fred blew it.

Seth Godin is one of those rare big thinkers and he has produced several best selling books. Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Produce it.

Best of all, this technique is not limited to LoopFuse lead capture forms; you can use it for any web form. The Last Mile : Required Fields for JavaScript Illiterati August 10th, 2010 by Matthew Quinlan As marketers we are always building and tweaking lead capture forms. Not anymore. That’s it. Pinging is currently not allowed.

Think of it as combining a Godin “Best In The World” concept with a Porter’s Five Forces.  What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing purposes.  Part of the explanation for this is certainly that it’s not an easy thing to do.  To start, you need a process. 

« Previous Post The Loopfuse Exchange: Sales & Marketing Best Practices Next Post » WordPress Plugin 2.0 A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads.  LoopFuse ,Inc.

If you’ve only surrounded yourself with people from your company or your industry, you’re missing out on one of the best ways to generate new ideas for your inbound marketing program. Sometimes, the best way to do that is to take a break and get away from the office. Questioning. Observing. Networking. Experimenting.

Guidelines are helpful in addition to using your best judgment to determine what is and is not appropriate when managing your company’s social media, but the list doesn’t stop here. Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation.

While segmentation can be approached in many ways , some of MLC’s members have evolved best-in-class winning segmentation strategies that have propelled them to success. It’s almost time to say goodbye to 2011, and to things that worried us this year. If only segmenting was as simple as they teach in Marketing 101! Listen to LG’s M.

Case Studies - can be used as a series of  &# Best Practices&# and can be delivered by way of podcasts or webinars. You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. This goes beyond the posts you’ve done. Look at white papers, articles, presentations, webinars.

This means listening, understanding, and on occasion, telling the customer that change might not be in their best interest. The only thing your customer cares about is value. To achieve radically better sales results, you must become radically more valuable to your customers – strategically valuable. Earning a Seat at the Table.

While there are several ways to improve the quality of Marketing leads, I think one of the best solutions is to have Marketing manage the telephone lead qualification process. The best way to manage this process is to have Marketing and Sales meet frequently. Here’s why. Here are four tips for managing this process.

As a marketer, the best way to help in this area is to create offers that indicate sales readiness. Let's start with some common sense: don't spam your leads. Lead nurturing is a powerful tool for driving leads further down your funnel and delivering more qualified leads to your sales team. Remember, it's not about you; it's about your leads.

This week Marketo released its B2B benchmark report – examining the top challenges for B2B marketers as well as the best practices to overcome them… a lot of text to get through but well worth it. This infographic shows where money is best spent and where you are literally flushing money down the drain.

Rather than building a bespoke solution for each customer from the ground up, they’ve developed reusable templates, based on industry best practice and their own experience of what works, so the solution is essentially 80% pre-built. Last year Accenture conducted an extensive survey into the strategic priorities of senior marketers globally.

This blog certainly doesn''t have the traffic some of our other blogs have, but the quality of writing is among the best and the point it makes is profound for marketers. '#10 - The Zombie Apocalypse of Keyword Call Tracking. This is a relatively new blog on Blog.LogMyCalls.com , but recency does not mean poor quality. Oh well. Truly.

Experimentation Is The New Best Practice 6. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sign up.

Who’s the best content marketer these days? They focused on best practices in design and content for email communications. by Alexandra Fisher | Tweet this. You know the story. number of blind men each have the opportunity to inspect an elephant. To some, content feels like a PR campaign. and the eventual sale. powerful concept!

While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. What actions should marketers take in 2010?" Seamus Walsh.

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Sewell.

It's not the best link they could receive because our website isn't dedicated to talking about men's clothing in New York, but it still has some helpful qualities. Said nobody, ever. At least that's what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way. Over an Inbound Link. slander?