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  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Best] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    As a best practice, you should be using a “From” address that your client can easily relate to your brand, such as your.name@companyname.com. also recommend, if you haven’t already, implement DKIM and SPF to ensure you are compliant with today’s standards and best practices.  Many ISPs, such as Yahoo, have begun implementing DMARC.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Best] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    Department: If you create content that targets specific departments involved in the decision-making process, note which department your content best targets. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Best] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. Every marketer faces different challenges.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Best] 11 Apps Every Marketer Should Download
    The ability to constantly have a virtual notepad like this is so important for marketers who have to keep up-to-date on the changing landscape of marketing, and best of all, Evernote can be used on any device! Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. 1) Evernote.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Best] Is it Ethical to Edit Online Customer Reviews?
    Let’s assume this consumer behavior – driven by form rather than substance – is based on the likelihood that review readers conclude that if the restaurant’s online reviews are well written, that the restaurant’s clientele are educated, well-heeled, with discriminating taste and likely to eat at only the best restaurants.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Best] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Lesson: Your best sales reps may not be as valuable as they think, but it may be worthwhile not to de-bunk the 80/20 myth. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Best] Choosing the Right Social Media Platform
    As popular as Carly-Ray Jepson’s “Call Me Maybe” video parodies are, I decided sharing the video to my Linked-In business connections, might not be the best career decision.  I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon.
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Best] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    Lastly, Marc Rosenstock of Kimberly-Clark summed it up with practical examples of Listen, Learn, Comprehend and Speak when developing and utilizing email best practices that help close the gap across marketing channels. As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company. 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Best] Embrace Your Digital Shadow
    It provides publishers and marketers information on how best to improve your digital experience and might just assist in the justification of unnecessary accessories from time to time We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior.
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Best] What To Do With a "Not Quite Ready" Technology Case Study
    An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Best] Building the Data Foundation, A Brief Interlude – Master Data Management
    There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  Master Data Management (MDM)    .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Best] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Best] Effective Communication Tips for Web Designers
    We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Best] The Unlikely Newest Member of your Social Marketing Team
    Questioning of Purpose  – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed.  Search or Social: Which Is Best For Your Startup? In the 2 nd  Edition of  Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. 
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Best] Marketing Edge
    Having said that and having been inside political campaigns, the best campaigns have a solid volunteer workforce. All the best, Albert Maruggi Leave a Reply We moderate our comments to eliminate spam and keep things clean. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Ok so here goes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Best] Infusionsoft: Impressive Marketing Power for a Very Low Price
    Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Two economists are walking on the street. User rights (i.e.,
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Best] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to the infographic, the best time to convert leads on LinkedIn is 2pm. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions. Interesting Info About LinkedIn. Personal profiles: 3.63%.
  • VIDYARD  |  MONDAY, FEBRUARY 10, 2014
    [Best] Video Marketing in Direct Mail: An Eye Catching Attention-getter
    After running a massive event like Dreamforce, it’s always a challenge for any organization to figure out the best way to follow up. 'Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. Here’s a look at the mailer in action: Pretty flippin’ cool, hey?
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Best] When B2B Messaging Builds To A Climax, You've Made Your Point
    Science and B2B: So to apply this to B2B marketing, it appears that the climax order is a good safety net to fall back on, but since the statistical difference is so small it’s probably best to make your decision on a case-by-case basis. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Best] How Inbound Marketing Can Fuel Native Advertising
    While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial.
  • E-QUIP  |  MONDAY, JUNE 2, 2014
    [Best] Breaking Down Disciplinary Silos
    Cross-disciplinary planning not only facilitates the working relationship, but combines differing perspectives and areas of expertise to shape the best possible solution and how it will be delivered. Our business has been accurately characterized as fragmented and inefficient, with productivity gains trailing other industries.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 16, 2011
    [Best] Teleprospecting and Tennis: 3 Tips For More Effective Conversations
    While this is advice that may seem simple, it has been some of the best advice I have received yet. This has been the best advice I have received. If you are glancing at this post and have a sales call on the immediate horizon, I encourage you to read on. Participating in a conversation with someone can seem pretty mundane.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Best] Sales Pros: Let’s Start Talking Peer to Peer
    When I was training inside sales reps at AG, the best advice I could give them was to talk to their prospect as if they are talking to a friend (of course keeping it professional). They best way to be confident in your conversation is to REALLY listen to what your prospect is telling you. To my surprise, I answered him.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Best] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Now, take a look at one of Zoosk''s landing pages, where most of the copy is testimonials: Most landing pages that do well have testimonials somewhere on the page, but ConversionXL uses a testimonial as their headline: Remember, your best conversion writers are your customers. His blogs read like a personal email to a best friend.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Best] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    The Daily Show is one of the best written television shows on the air. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Gross was asking him about the grind at The Daily Show, and how they managed the creative process.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Best] Designing Web-Based Communities for Professionals
    One of the main reasons why online communities for business often fail to provide a meaningful user experience is a lack of understanding about best practice design for professionals. The proliferation of low-cost tools has created the expectation that a “best in class” community will usually employ the latest technology.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 16, 2011
    [Best] When Sales and Marketing Collide – SMarketing
    BEST indicator of pipeline generation in the short term. One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 29, 2013
    [Best] Find the Perfect Social Media Network(s) for Your Biz
    Read articles about getting started and how to best accomplish your goals and don’t be afraid to ask for help. Unless you’re breaking into an entirely new and uncharted market, your existing customers are often your best resource to find more customers. Breathe. Have you found success on one network that surprised you?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Tips for Creating Conversion – An Interview with Tim Ash
    Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Best] The Spirituality of Social Media
    This is the social web — and the human spirit — at its best. Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JANUARY 24, 2013
    [Best] Value Proposition Examples - Words That Get Meetings
    Strong value propositions are your best tool for setting up meetings with prospective buyers. Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. We need to meet.”.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Best] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is a visual social network, so if your business pumps out a lot of visual content like data visualizations or infographics , consider creating a pinboard that highlights some of your best visual content. Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Best] 8 Rules For Running Online Display Ads
    But it’s hard to get the best bargain without a media buyer on your side. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Best] LoopFuse in the Marketing Automation Times [Podcast]
    I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Best] In Sales, Are You And Your Clients On The Same Page?
    We all fall into the trap of assumption sometimes, so how do we do our best to avoid it? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across? HOW does this happen? The same goes for selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Best] The Anatomy of an Optimized Blog Subscriber Email
    If not, make sure you at least keep mobile email optimization best practices in mind when you''re designing your blog subscriber emails. The good news is this is not only a best practice for email, but also for the social shareability of your blog content in general. My blog subscriber emails? I''m pretty sure those just. Probably.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Best] How to Write a Press Release [Free Template]
    Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Reporters often hold the key to national coverage, but they get flooded daily with various announcements and have to cater to their audience first and foremost, not your business’ best interests.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Best] 30 Resources to Learn the Art of Writing Google+ Posts
    Using his own best-performing posts as case studies, Copyblogger’s Demian Farnworth shares everything you need to succeed, from optimal text lengths to image tips. Move beyond mere engagement with the help of this article, which shares how to best use the platform to reach your marketing KPIs. billion people as members. Image source.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Best] Five questions to ask before beginning a social media initiative
    To best navigate your move into social CRM, it is useful to ask yourself five simple questions before spending precious time and other resources towards a social media endeavour: 1. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Best] How to Setup and Promote Your First Marketing Webinar
    Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. Be sure to follow the usual landing page best practices. Learn webinar set up and marketing best practices. You do not need to be a rocket scientist to host a webinar.
  • ENGAGE  |  THURSDAY, FEBRUARY 6, 2014
    [Best] The Human Element: Making Content That Reaches People on a Personal Level
    Individuals develop brand loyalty and make purchasing decisions on a deeper more personal level; the best marketing reaches people at those depths. '“A friend told me he never knows what his 50-year-old boss is going to wear. The sideburns move down a little one week, up a little the next. But numbers don’t tell the whole story. It’s ours.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Best] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    And now that summer is here, it got me thinking -- there are a lot of things that work best in pairs, whether you're referring to the ones you find in cheesy romance novels or summer blockbusters like Grease, Dirty Dancing, or The Notebook -- or everyday pairings like toothbrushes and toothpaste, washcloths and soap, or sneakers and socks.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Best] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    Best practice for page titles is something like "Keyword Phrase | Context." On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. The goal is to have any given page of your site -- from top to bottom -- be aligned with a certain topic. That's.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Best] A Marketer's Guide to Complying With EU Cookie Laws
    The best course of action is to read the actual EU directive and UK legislation yourself, get help from a qualified legal expert if you need it, and make your own decision about the best way to manage the use of cookies on your website. We've come a long way, baby. What hogwash. But with great power comes great responsibility.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Best] 5 Keys for Better Collaboration Between Sales and Marketing
    For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. 'We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Best] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. Though he would never admit it, Owyang is sort of the Patron Saint of Social Strategists.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Swag Marketing: Get Your Swagger in Check
    Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] How to Remove the Background of an Image in PowerPoint [Quick Tip]
    That being said, if you have limited resources, it''s the best little trick to have up your sleeve. 'You know what is one of my biggest pet peeves when I''m designing something? When there''s an unwanted background on an image and I want it to either go away or assume the look of the background behind it. but not all of us have Photoshop.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Best] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    Winning a Markie was industry-level endorsement of our work to drive lead management best practice through our organization. Winner of the 2012 Best Customer Lifecycle Program Markie Award. 'by Amanda Batista | Tweet this Imagine it! See it! Do it! Come out from behind the curtain! Well come on out, and show yourself! Don’t wait!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Best] A process to connect social media, content marketing and sales
    You use both social contact and content to give basic information about your products and services, the kind of information a customer at this stage of awareness can best benefit from. By Neicole Crepeau, Contributing {grow} Columnist. You’ve probably heard the term “content marketing.&# It often takes the form of a conversation.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Best] Marketing Metrics that Matter
    Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Revenue Performance analytics Marketing Automation marketing metrics marketing roi revenue performance management
  • VIDYARD  |  THURSDAY, JULY 31, 2014
    [Best] Filmmaking Tips to Take Your Brand Video From Zero to Hero
    Only the best online videos will catch your audiences’ discerning eye because you’re technically competing against all the “real” media company stuff in newsfeeds. So what can you do with your brand’s videos to make a real difference? Here are a few unique tips you can implement today. ” You guessed it!
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Best] 16 Ways to Simplify Your Prospects' Decision-Making Process
    As it relates to landing pages , many marketers have adopted a lot of best practices based on this principle -- removing navigation and distracting calls-to-action, keeping forms short, and clearly advertising the value of the offer. CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Best] Why Callers On Hold Hang Up on You: An Ifbyphone Benchmarking Analysis (Part One)
    'A major concern of most businesses is how to best handle calls from prospects and customers: how many of them are answered right away, how long can the others be kept on hold, who should get which call, etc. Medium” companies handled less than 1,500 calls during Q1. Large” handled less than 10,000 calls during Q1. 22% Sent to Voicemail.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 2, 2014
    [Best] 2014: What to Expect from LogMyCalls
    We''ll try to provide a roadmap for the upcoming year, as best we know it. 'Earlier today we published a brief article about LogMyCalls in 2013. It was essentially a list of highlights from the year. This article looks ahead with some predictions for 2014, what to expect from LogMyCalls in this new year. That stuff is dumb. That''s it.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2011
    [Best] 14 Awesome Google Labs Experiments You May Have Missed
    Best yet, when you connect the app to your Google account, you can ask questions and receive answers directly in your Gmail chat. Google scans through the calendars colleagues share with you and picks some of the best times to move your meeting to. With that in mind, we present 14 cool Google Labs experiments you might have missed.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Best] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Best] How Are You Providing Value To Your Inside Sales Team?
    We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Best] Savvy Week in Review: April 8th
    Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Best] Weekly Wrap Up - March 25
    Wondering about the best ways to move prospects through the buying cycle? From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing).
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Best] 15 Tips to Become Better in Your Career
    Keep focused on the best you can possibly do, recognize when opportunities arise, and have the courage to take chances. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning. Become a generalist.
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Best] How to revive dormant newsletter subscribers
    If an email hasn’t been delivered to a particular address for several sends in a row (meaning you get a hard-bounce back from the recipient’s server), it’s best to take that email out of future sends. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Best] Content Creation & Social Media: Jobs for the Entire Company
    The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  In fact, this blog post started from a recorded interview.).
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Best] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Best] Five Social Media Marketing Reports and Guides Worth Checking Out
    As the introduction here notes, “It’s one thing to pick up a workbook that provides you with best practices. But, it’s an entirely different challenge to implement those best practices into the real world…MarketingSherpa know(s) this better than anyone. Much has been written about content marketing from the delivery side.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Best] Be Relevant or Die: The New Nature of Nurture
    His goal wouldn’t be to find the best employees – he’d probably hire anyone who applied. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But the simple truth? Companies who are doing ‘the relevance thing’ well aren’t in the majority.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Best] Content Marketing? Just Deliver Content People Want
    Julie Long:   “As a content marketing evangelist, what lessons or best practices can you provide IMC students who are looking to bring content marketing into their organizations?”. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Best] Go Beyond Blogging: How to Become a Great Storyteller
    And while storytelling goes far beyond just your blog posts, it’s often your most shared resource; therefore, it’s the best place to start. Is Snapple really made from the best stuff on earth? Is Folgers really the best part of waking up? Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • INBLURBS  |  THURSDAY, MARCH 1, 2012
    [Best] How Private Air Charter can profit from Inbound Marketing
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Like market leading airlines, private air charter is in a very competitive business. Do you know what’s been talked about you or your competition online? Content creation.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Best] 3 Ways how to use Online Video for Business Lead Generation
    Do a contest for the best crowd sourced video! The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Steve Garfield’s video blog.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Best] How to Integrate Email Campaigns With the Rest of Your Marketing
    This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. One of the best ways to do this is to clearly emphasize email subscriptions. The best news? Email & Social Media Integration. email marketing
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Best] How the B2B Buying Process Has Changed
    This means that the buyer has entered the next stage in their buying process without ever talking to you and is now starting to evaluate vendors to determine which one represents the best buying decision. Ten years ago, all you had to do was leave a voicemail that piqued your customer’s interest to get a call back.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Best] 8 Tips You Need to Know for Mobile SEO
    Lior also consults for a web hosting company that lists the best web hosting companies available online. However, mobile SEO is still a bit of an enigma in many ways and is a lesser-known skill to even the best at SEO. Already, mobile searches may account for some 16% of all Google queries , and that amount is almost certain to rise.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Yes, you can apply the best of traditional public relations practices to the new world of social media. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 10 Times Personalization Makes You Feel Terrible About Yourself
    10) And finally, when MySpace reminds us all that ten years ago wasn''t our best year. 'Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. 1) When Google surfaces this ad for a one-person spam recipe.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Those early to market with the best solutions will benefit the most—and possibly lock out late comers. Here’s one example: Although there is a brief mention of a Miller product, this video is all about best welding practices. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Best] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. few people were so incensed they contacted me to say I was talking nonsense.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Best] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. Writing sucks, and it’s hard.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 28, 2011
    [Best] [Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic
    With Irene set to make landfall, we wish our friends and colleagues on the east coast the best for a safe weekend as Mother Nature continues to feed the headlines. Whenever big news hits, online marketers usually notice a sharp change in the metrics of the web properties they manage, and our customers are no different. Sign up here. Facebook.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Best] Don't Know What to Wear to an Interview? Check Out This SlideShare
    By the end, you''ll be able focus on what really matters in the interview: showing that you''re the best candidate for the job. 'Every time I find myself interviewing for a job, I feel lost at what to wear. But dressing for an interview shouldn''t feel like the hardest part of your interview process. Inbound Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Best] HubSpot's Strategy for Winning the Marketing Automation Horserace
    Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Here goes. The company is now doing more to help marketers nurture the leads its attracts.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Google+ 301: How to Start and Grow a Community
    Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile. In the case of your professional services firm’s community, the best option is probably to moderate membership. Best Practices to Have a Successful Google+ Community. Do your research. On Google+?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
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