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  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Best] Basic Human Motivation: 4 Ways to Engage Readers
    What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. What about you?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Best] How to Quell a Social Media Nightmare
    Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. The best companies in the world own their mistakes quickly and work rapidly to remedy the mistake. A sinking feeling in your gut. spike of adrenaline. Maybe a little sweating. If it is, own it. Quickly.). Have a plan.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Best] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
    Below, we’ve listed the answers to some of your most burning Pinterest questions in the best judgment-free zone to find answers: a blog post. For instance, it''s best not be too self-promotional, which can be tempting as a business that’s trying to bring traffic to their site. And the best part? Heck yeah they will.
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Best] Marketing data technology: making sense of the puzzle
    Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. On the other hand, analyzing customer properties in a data warehouse will be best left to predictive, descriptive, and visual discovery tools. There will be a data lake. Marketing Software
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Sights of Dreamforce 2012
    Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Well, I decided to return this year with Sights of Dreamforce 2012.
  • WRITTENT  |  MONDAY, JANUARY 5, 2015
    [Best] 11 Things to Keep in Mind When Hiring Freelance Writers
    They Might Not Be Able to Show You Their Best Stuff. Some of the best writers out there are ghostwriters. Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? But are you doing it right?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Best] How a Knowledge Discovery Program Elevates Your Content Curation
    Using a knowledge discovery platform is the best way to understand novel topics deeply and quickly. If marketers striving to unlock the knowledge trapped within their organizations leverage knowledge discovery, they’ll have all the best content they need, in real time. and premium subscriptions. Keep up on current trends.
  • SALES ENGINE  |  THURSDAY, JANUARY 7, 2016
    [Best] Features, Functions, and Benefits Are for Closers
    It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and what solutions were available in the market. If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. They never did. But that time has gone. This takes time.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Best] Are you brave enough for digital marketing?
    I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. It’s bravery. That seems odd, doesn’t it? Are you?
  • SYNECORE  |  THURSDAY, JANUARY 3, 2013
    [Best] 3 Digital Marketing Lessons from Amazon.com
    As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. holiday shopping was done via the Internet this year. In this new “e-tail” environment, customer satisfaction is king, and Amazon.com is the perennial ruler. CUSTOMER SATISFACTION IS KING.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Sales Objection: "We're Already Working with Another Company"
    When they ask me what I do, I tell them as best I can. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. Jill, I'm having trouble when I get in to see decision makers. lease note.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 20, 2015
    [Best] Unwrapping a Brand Storytelling Journey
    His film Boyhood , which won a Golden Globe for Best Motion Picture, followed the life of a boy as he grew up—both in real life and in the screenplay. ” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. Everyone loves the romanticism of a journey. Cliche, but true.
  • ACT-ON  |  TUESDAY, NOVEMBER 3, 2015
    [Best] Five Videos Every Company Needs
    For instance, you can use video to teach your customers how to do new things or how to implement certain best practices. What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. That kind of entertaining content is great, but it’s not the whole picture. Again, great!
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Best] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    So, make sure you''re following the mobile marketing best practices outlined in this ebook. 6) Your leads aren''t redirected anywhere after filling out a form. The best way to fix this? There are few feelings worse than knowing you''re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out).
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Best] Applying Growth-Driven Design to Ecommerce Websites
    Clearly not all of these ideas will be implemented, but putting together this wishlist will help you develop your vision and a clear idea of what your “best website” would look like. The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. As such, it is particularly valuable for ecommerce retailers’ websites. goals?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 4, 2013
    [Best] The Marketing Funnel is Dead: Here's What Will Replace It
    But then came the punch line: instead of a funnel, marketers should think of managing each customer’s progress as a process, which is best represented – wait for it – as an escalator. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 27, 2012
    [Best] Let the B2B Games Begin!
    One example is a project at pharma giant Boehringer Ingelheim, which is ‘gamifying’ clinical research by running a competition which seeks “to predict a biological endpoint” or build the best molecule possible – with a grand prize of $20,000. I am one of those jaded, cranky people who think everything new must prove itself over time.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Best] How To Compete In An Omni-Channel World
    billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future. Clicks are beating bricks with “Endless Aisles.”.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
  • DOCALYTICS  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Docalytics Marketing Dashboard
    This means if you group your documents in folders based on content type, you could see things like your best performing case study, ignoring any whitepapers that you might have. I'm excited to announce the launch of our new marketing dashboard that makes it even easier to see how your content is performing across your entire organization.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Best] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    Then in the fall of this year, while I was serving on The Economist advisory board , I had the chance to speak to Frieda Klotz (@ FriedaKlotz ), Deputy Editor at The Economist Intelligence Unit, about some of the ideas contained in our best-selling book, The Social Employee (McGraw-Hill, 2013).  Today the future is still in branding yourself.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 21, 2011
    [Best] 10 Blog Posts About Sales Intelligence
    Best Practices in Sales Intelligence featuring Aberdeen Research (Webinar) – Aberdeen Research. Sales Intelligence is often skewed in various definitions and mostly misinterpretation. Here are 10 blog posts on some numbers and practices about sales intelligence. Analytics in Action – The B2B Sales Intelligence Blog. Sales 2.0
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Best] Yes, keyphrase research is still important
    Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips and insider secrets. Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Best] The Secret to B2B Landing Page Construction: Foundation and Framing
    As with constructing a building, if the foundation is not solid, even the best framing will be of marginal value. Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. Clear the decks! What do you think?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 12, 2013
    [Best] [Video] Do These Things Before Your Online Business Meeting
    That’s not the best way to establish a good relationship. If you''re not doing online business meetings yet, you will be shortly. They''re great for initial meetings, in-depth discussions, demos, presentations and more. Here are some things to consider to make sure you come across as a real pro. Also, think about what you’re going to wear.
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [Best] How to Build a Successful Native Advertising Campaign
    Once you’ve confirmed that the piece could link back to your website, check to see if your topic can help support your sales team''s needs -- those are the best post topics to choose. So the best metric to show success is the sales opportunities that are created from those leads. company size, title, industry, etc.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Best] 3 Ways to know your prospects as well as they know you!
    One of the best and easiest ways to get to know your prospects is to segment your list. One of the best and easiest ways to get to know your prospects is to segment your list. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects?
  • SAZBEAN  |  TUESDAY, APRIL 17, 2012
    [Best] How to Use Facebook Timeline Without Reworking Your Brand Strategy
    Fans submitted their best action shots, which are then uploaded into a photo album where fans vote by liking their favorite. Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Best] A New Democracy for the Modern Marketer
    In all cases, customers can have confidence that they are building on best practices.“. Marketo has made thousands of companies successful with marketing automation – more than any other vendor – and we’ve built our marketing platform to enable you to share ideas and best practices with each other. Marketing is hard. These are 1.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Best] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    Working through them will take some time and thought, but the effort will be worth it when you walk away knowing exactly how to frame your message to achieve the best response. 1) Get to know your target prospect. What are your best tips for crafting compelling copy? Does your copy also have to be concise? Does it have to be clear?
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [Best] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    ANNUITAS Names Jennifer L. Harmel EVP and Principal. B2B demand-generation strategist leads firm’s strategic client programs  . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. About ANNUITAS. Learn more at  [link].
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Best] The Unlikely Newest Member of your Social Marketing Team
    Questioning of Purpose  – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed.  Search or Social: Which Is Best For Your Startup? In the 2 nd  Edition of  Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. 
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Best] When You Should (and Shouldn't) Outsource Your Marketing
    Best-practice expertise in all areas -- market identification, database management, process management, recruiting and staffing, training, program management, and data analysis and content -- is now the key to a program’s success." It's also critical to establish terms and best practices up front if you're outsourcing social media.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Best] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] How NOT to Derail Your New Marketing Platform
    Your team should be updated on the most current best practices for all of the platform’s functions. Your company must have established a continuing education program, to accommodate new information/best practices as they emerge. Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Best] Turn Your Customers Into Marketers
    He then picks the best ones and shares them on his show. Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Best] Is Your Business Ready for Predictive Lead Scoring?
    Actual lift, even more important, can be measured by doing an A/B test between two sales teams: one that uses the best scores and one that uses the worst ones. Whatever your situation, if you are considering predictive lead scoring , be sure to ask these five questions to make the most informed decision for your business: 1.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Best] Children of the Cloud
    It’s not that these young people don’t value education, it’s just that they don’t think a school classroom is the best place to get one. The four speakers ranged in age from 17 to 23, and each was already running a company. An app he developed called Yo briefly became a viral phenomenon in 2014. REX recently raised $1.25
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] Why We Acquired Rekindle
    Based on the idea that the best way to meet people is through common friends, Rekindle’s founder Matthew Grace identified an opportunity to use technology in a new and simple way to facilitate first-time connections or rekindle old ones. But how? As we’ve grown, we’ve expanded that same thinking into the world of sales as well.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] How to Use SlideShare for B2B Lead Generation
    Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. Here are a few tips to bear in mind: Uploaded content will be converted into a SlideShare presentation; for best results, save content in PDF formats. Experiencing a plateau in leads? Consider this.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Best] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. She also wrote the book on how to create great marketing content with her bestseller, Everybody Writes. They’re carrying messages for us.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Best] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    At HubSpot, we’ve found the best performing content looks and feels like the native content being created by the average Snapchat user. By testing different types of content, we can start setting up some best practices that we can share across the company. Back in 2011, Snapchat was synonymous with risqué teen behavior. Add Friends.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Best] 24 reasons SEO and social media are inextricably linked
    Google has concluded the best match for a keyword is the one that is focused and other people follow. 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). In both cases, traffic comes from   earned media   as opposed to  paid media.
  • RADIUS  |  TUESDAY, JUNE 2, 2015
    [Best] 3 Proven Ways to Generate Leads with Video
    In fact, video is arguably one of the best lead gen tools, but if you’re letting your videos fade to black you’re not hitting them out of the park. This is not a post tooting video’s horn. Everyone’s already done that, and by now we know it’s magnificent. Or at the very least, a valuable marketing tool. Pre-Video Gates. Communicating Value.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Best] The Problem With The Story You Are Telling
    Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Best] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    “What’s the best Ethiopian restaurant in Alexandria?” ” This is search in the age of Siri and Google Glass – Hummingbird works to return the best possible results for an entire question, making more coherent sense of the relationships between words. Arguing semantics. Focus on quality, not keyword cram.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How Would You Answer “Why Does Most Marketing Stink?”
    And the best way to do that is to serve their information needs. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Best] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    is the best place to start learning how to leverage Google Plus for your business or yourself. To begin to understand the broader potential of G+, I first reached out to Guy Kawasaki, probably Google Plus’ biggest evangelizer.  He has also written the best book on the platform, What the Plus!: What the Plus! Quite simply. Choice.
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Best] The New Era of SEO Brings New Strategies and Key Steps
    Note, sometimes the broadest terms are not necessarily the best. Once you have a list of strategic keywords, use online keyword tools to find the best ones that will ultimately guide the creation of relevant content. You really need all the components to optimize your site. Website Code / Code Audit. Is your website SEO friendly?
  • WRITTENT  |  TUESDAY, AUGUST 20, 2013
    [Best] 13 Not-So-Scary Ways to Become a Master at Blog Commenting
    Individuals with digital influence can be your best bet to get noticed amidst an abundance of content. Establish Community: The best comments help you build a community within your industry, which can include powerful relationships that lead to mutual content sharing, guest post opportunities, peer relationships and mentoring opportunities.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present. the equivalent of 520 million books.”. Buyers Don’t Need You Anymore.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Best] Google+: The Time is Now for Your Business
    Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+.
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Best] Driving the Right Conversation
    That’s because often the best way to ensure something doesn’t get accomplished is to form a committee. CEB , which has done some of the best research on the subject, determined that there is an average of 5.4 If you’re reaching out to a social media manager, clever online memes might be the best way to grab his or her attention.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Best] The Top-10 B2B Marketing Trends for 2011
    Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Best] How to Make Hummingbird Your Ally with Long Tail Keywords
    For example, if someone searches for the “best margarhita pizza in Oakland” Google will now take into account the entire question plus the searcher’s location and search history. Before it would have returned something like the most popular pizza place, or the first link that best matches the phrase “margarhita pizza”. Most are small.
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Best] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    You have to constantly think up fresh ideas, stay relevant, and convince people who don’t want to be marketed to that it’s in their best interests to listen to you, love you, and buy from you. If you want to be the best marketer you can be, there are lots of things you can do on the job, of course. Follow industry blogs. Ask why.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Best] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Best] Give Your B2B Customers Clear Calls-To-Action on Social Media
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. Maybe I just enjoyed my interactions with this Alaskan independent businessman.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2016
    [Best] The Dark Side of Email Deliverability
    We do our best to use these experiences to put together a picture of what each ISP expects these days and what senders need to do to establish and maintain great deliverability. I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. This sender does a great job with deliverability.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Best] 7 SEO Copywriting myths that will not die
    Your best bet is to write a wide variety of content and let the subject matter dictate the length. Your best bet? Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. People.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Best] Steve Nicholls on Social Media as a Crucial Component for Success
    <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 2, 2014
    [Best] Sales Leadership: You are the Practice Squad
    have often stated that I don’t see enough role playing during sales training meetings, role playing must be a cornerstone during your monthly training programs.   One of the best ways to teach:  skill building, strategy development and presentation skills is the use of a Case Study. Sales Leadership: You are the Practice Squad.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Best] Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
    In other words, think about how you can best sell what advertisers care about most, and don’t leave it up to their team to guess or draw conclusions. The best tool in your belt to get these programs up and running is a well informed and trained sales team. Once they’ve gotten this, here area few ways you can really polish that pitch.
  • VISIONEDGE  |  THURSDAY, AUGUST 22, 2013
    [Best] Don’t Play Politics with Your Planning
    Using the election, waiting on the results to create your marketing plan and taking a “wait-and-see” approach to your investments are not the best course of action. As we enter the election and planning season, here are five reminders to help achieve the best results: 1. economy is faltering and that the future could be bleak.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 24, 2013
    [Best] 5 Steps to Sales Productivity
    The best way to exude confidence is to combine all four of the above steps. Today''s post from the Chamber of Commerce features business-growth advice for small companies. If the adage “time is money” is true, then productivity is a valuable asset in sales. Take a look at these five tips for heightened productivity in sales: Prepare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Former football player compares locker room hazing and Facebook
    ” To say hazing is harmless and does no real damage to the victim is at best willful ignorance of human nature. One day our best friend or child might be in a state of emotional distress and thinking of harming themselves. By Will Overstreet {grow} Community Member. Is hazing harmful, or a rite of passage?  Is there a solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Best] Creating an inclusive social media event
    This is what is different about Social Slam: This is the best social media educational value in America. Now, the best social media conference in America is built by volunteers too. A few years ago, I was speaking at a social media event in New York. And because the events are usually in New York or L.A., Chris Brogan. Guy Kawasaki.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Best] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    As part of that, they must give them the time and resources to set the foundation for best-in-class lead generation efforts. Read more about that here: Four Reasons why Funnels are a Marketer’s Best Friend. You can read more about who attended here.). You can thank the cut-throat economy for that. Revenues are scarce.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Best] A Marketer's Guide to Optimizing Images for Google Search
    Google then uses this information to determine the best images to return for a searcher's query. For these reasons, Google recommends you be as descriptive as possible, citing the following examples of bad, better, and best alt text for an image: Bad: alt="". Best: alt="Dalmatian puppy playing fetch". Better: alt="puppy".
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Number One Sales Priority for 2011: Show Buyers the Money
    In the final step of the journey, the Decision phase, sales professionals need to assure buyers that the selected solution represents the best value over competitive alternatives. This condition, termed “frugalnomics”, requires that sales professionals adopt new tactics, to connect, engage and sell to today’s more economic-focused buyer.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Best] 6 Tips for Successfully Onboarding New Inside Sales Reps
    Expectations and overall methodologies are left to the managers, but in regards to learning how to do the job, isn’t it best to learn from someone who is already doing it? Over the last couple of months, AG Salesworks has seen many new faces. As a Manager of Client Operations, one of my jobs is to oversee the training of new hires on my team.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Best] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    While their may be some positive, incremental impact as an outcome of these investments, what marketers must begin to realize is that unless there is a true realization of Demand Process – the alignment of People, Process, Content and Technology to that of the buyer and their buying process, any outcomes and positive impact will be minimal at best.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Best] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Every day, someone from our company comes to me with a content question—a best practice, a trend, a definition. That’s your best chance at selling a new channel in your organization. And the best way to build a dedicated audience is still the email newsletter. Keith, Palatine Bridge, New York. Pretty simple. Snapchat)?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Best] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? Let’s hope not. more brand-centric ). The result? A
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Best] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Marketo:   What’s the best tool to find recommended targets for you? Marketo:   What would you recommend as the best resources for staying up today on Facebook changes? Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Best] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Diigo: By far the best social bookmarking tool out there! Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. Share. Favorite.
  • CLOUD POTENTIAL  |  FRIDAY, JANUARY 15, 2016
    [Best] A president’s apology to his marketers – and a promise to make it right
    We partnered with the best marketing consultants we could find. Successful marketing departments focus on 6 areas of best practice. It’s pretty simple, really: they truly don’t have enough time to do all that is required to run a best-practice marketing department. A note from Joe, CEO and co-founder of Cloud Potential. .
  • VIDYARD  |  THURSDAY, APRIL 7, 2016
    [Best] Screencasting, a Love Story with Clients Involved.
    And whenever a character flaw comes up, you both work on it to figure out the best solution (or tech support, whatever you want to call it). No matter your choice of mic, it’s best to record the video and audio separately, it will allow you to better control your voice and pace. It’s called screencasting. Here’s an example of one.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 17, 2015
    [Best] Frequently Asked Questions about Email Deliverability
    We recently hosted a webinar highlighting deliverability basics and best practices for email success. We’ve divided the questions into five categories: infrastructure , reputation , legal issues , best practices , and resources. The single best thing is to have recipients take the action of adding you to their safe sender list.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Why it’s high time for a Trip Advisor for Content
    Able to find the best ranking content in that field. Where buyers and prospects can find the best, most useful content without the pain and disappointment they face today. An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. Guides to this.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 17, 2015
    [Best] AG Salesworks Launches Sales Development Certification Program
    It’s been a crazy 18 months for the QuotaFactory and AG Salesworks teams. In Q3 we launched a new company, QuotaFactory, the first ever Prospect Relationship Management (PRM) platform. We made a strategic decision to move all of AG Salesworks’ outsourced leadgen business under the QuotaFactory umbrella. Marlborough, Mass. About AG Salesworks.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Best] Top 6 Social Media No-Nos to Avoid
    Instead of say, swearing, ranting for hours, “yelling” in all caps, calling customers “stupid,” and then trying to cover it all up, responding quickly and calmly to a customer’s complaint, and trying to resolve it as soon as possible is simply the best thing you can do. 2. Honesty is the best policy.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Best] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. You’ll look smart, and people that care about your company’s future should think highly of you for putting its best interests (namely, efficient, sustainable growth) at heart. Time out. I’m blowing my whistle!
  • CONTENT STANDARD  |  SATURDAY, MARCH 12, 2016
    [Best] 5 Content Marketing Opportunities from the Travel Industry
    As we’ve written before, the best content should be separated from your product more than you think. The Travel Secrets section, with its “Best of” lists, celebrity interviews, and off-the-beaten-path experiences tap into the celebration and romance of travel. Sightseeing: Visit Seattle’s No Umbrella Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Best] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Whether the story involves the intersecting lives of prison inmates or digital marketing best practices, the idea is to tell the story in a way that strikes a chord with the target audience. best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Best] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Email works best when it is sent to people who have opted in to receive your message. For a thorough review of email marketing best practices, click here to download Silverpop’s free 148-page ebook “ Almost Everything You Wanted to Know About Email Marketing.” And kick ass. Social media is the hot new thing, more like Lady Gaga.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Best] The Check-in: QC Tips for Staffing Firms (part 2 of 2)
    Compiled from research conducted by our good friends at Inavero, the infographic reveals what the best staffing firms do right when it comes to QC after assignments start. Have you checked out our latest infographic on QC stats for staffing firms ? Establish 3 to 4 check-in points during the placement process. Ask the right QC questions.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Best] 8 Easy Resources Schools Can Turn to for Content Creation
    Consider the value of posts like, “The 10 Best Hidden Study Spots on Campus,” “The Coolest Classes You Must Take,” or “My Study Abroad Journal" to a prospective student. 2. Post video tours of your dorms, or have a ResLife staff member write a post on “The Top 10 Best Decorated Dorm Rooms on Campus.” Who Are Your School's Personas?
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Best] The Complete Checklist for Creating Compelling Calls-to-Action
    The best way to do that is to tap into the element of urgency and tell people to do something right now. Definitely experiment with which "clickable designs" work best for your CTAs -- they could drastically improve your conversion rate. 8) Add alt text. 10) A/B test multiple CTAs to find the best performer. client call. right?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Best] Don't Know What to Wear to an Interview? Check Out This SlideShare
    By the end, you''ll be able focus on what really matters in the interview: showing that you''re the best candidate for the job. Every time I find myself interviewing for a job, I feel lost at what to wear. But dressing for an interview shouldn''t feel like the hardest part of your interview process. Inbound Marketing
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Best] Why Your Company Blog is Striking Out
    Regular, consistent posting of worthwhile content is one of the best ways to improve traffic to a blog, along with promoting the blog and letting people know it’s there.  Why Your Company Blog is Striking Out was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Save the Company Blog! Assign a Managing Editor.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Best] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. This resource will answer your questions, help you to understand what really works, and what formulas are best. Best of all, this article is short and straight to the point. Image source. Don’t know how to keep up? Right?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Best] B2B Prospecting Data Just Keeps Getting Better
    We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Best] Search isn’t about search anymore, it’s about social
    Article Cross-Posting : One of the best things you can do, after you start producing content (for brand promotion, not SEO) is to do a little strategic cross posting. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Best] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. You can always add time if you really need to, but speed is in your best interest here. 3) FollowUpThen. Most people have a love-hate relationship with their email inbox.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Best] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    In order to keep your motivation levels up, make sure to dress in a way that gives you confidence and keeps you feeling your best. 3. While flexibility is one of the best aspects of working from home, it can also undermine your efforts to stay productive and leave you feeling out of control. Network. Get Dressed. The results?
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Best] How to Write an Author Bio That Doesn't Suck
    Being a freelance writer is not the best way to establish credibility. Here are some examples: Fred is a conversion optimization writer, specializing in split testing best practices and cognitive biases. The best way to create a meaningful bio is to write it carefully and intentionally. Read on. You’re about to find out.
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