WEBBIQUITY | TUESDAY, JULY 6, 2010
[Best] Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)
These are the posts that readers have “voted as the best by their traffic so far. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. But here we are! Some of the entries are surprising, but life can be like that. This one surprised me.
DIGITAL VOICES | FRIDAY, JUNE 28, 2013
[Best] This Week in Digital Strategy 6.28.13
banner ad best performs when it’s a call to action to a destination for someone who has landed on a site and hopes to engage further. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
WRITTENT | TUESDAY, SEPTEMBER 24, 2013
[Best] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English. 'Technology and the internet have ruined the English language. Have 5 Sentences per Paragraph.
KOMARKETING ASSOCIATES | WEDNESDAY, DECEMBER 5, 2012
[Best] 4 Ways to Evaluate Keyword Intent
This may not be the best fit for my site. We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent. Search Result Content. strategy.
INDUSTRIAL MARKETING TODAY | TUESDAY, NOVEMBER 9, 2010
[Best] 10 Helpful B2B Lead Scoring Resources
Best Practices in Lead Scoring. I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me. His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”. Great question!
WEBMARKETCENTRAL | TUESDAY, JANUARY 5, 2010
[Best] Six Ways to Produce Online Video on a Budget
Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) Business-friendly video sites like Vimeo , Viddler and Blip.tv The negligible $14.95
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Best] 30 Brilliant Social Media Marketing Tips From 2011
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.
SOCIAL MEDIA B2B | MONDAY, MAY 7, 2012
[Best] Dell Launches Social Media Training for B2B Channel Partners
So, we do our best to ensure our programs meet their needs and we have kept everything easy and simple for them to work with us. ” The first session will be May 8 at the Dell Storage Forum and will cover the following topics: What is social media and how does it affect the channel. How can partners can connect with Dell through social.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 29, 2014
[Best] Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking
Teams cannot just randomly select an option and hope for the best. After call tracking technology has followed the call, call distribution solutions are needed to ensure it is routed to the best sales reps so it can be converted to a sale. 'It’s that time of year again! Super Bowl Sunday! And as marketers we couldn’t be more excited.
MODERN B2B MARKETING | FRIDAY, APRIL 5, 2013
[Best] Contagious Content: Facebook Posts That Get Shared Like Crazy
Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? Shares, however, help you reach beyond your fanbase without requiring you to pay for ads. Clever.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 9, 2012
[Best] How Do You Get Your Readers To Share Your Blog?
He even has his “Top 10 Lists” of both the best and worst words to share or not to on Twitter and Facebook. Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. He’s done studies on what people share and why.
SALES INTELLIGENCE VIEW | THURSDAY, MAY 31, 2012
[Best] Quality Above Quantity: Time Management: Is Sorting through Data worth it?
Whether you realize it yet or not, your best database is already in your computer or in your files. When it comes to data, there can be too much of a good thing. The reality is that many of those contacts might hit “delete” before even seeing your message.
SOCIAL MEDIA B2B | THURSDAY, JUNE 2, 2011
[Best] How B2B Companies Can Use Google +1 for Recommendations
Are you suffering from sharing button fatigue and having trouble deciding on which networks to share the best content? Google just announced the +1 feature to bring social recommendations to search. The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks.
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Best] Social Media Managers Must Work Around Lousy Business Models
talked to four customer service agents, including two supervisors -- all who tried their best to help me -- but ultimately it seemed their hands were tied. Kudos to the airline''s social media team for doing its best to respond and interact with customers. 'Raise your hand if you''ve ever been screwed over by an airline. Not entirely.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 27, 2013
[Best] Landing Page Techniques that Drive Higher Conversion
Landing Page Techniques that Drive Higher Conversion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm. Conversion is often driven by the effectiveness of the landing page itself.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 3, 2013
[Best] What Google’s Latest Panda Update Means for Your SEO
Google’s job is to rank the best sites in the world for a given query. If whatever you’re doing isn’t the best content, you’re going against what they have a $300 billion interest in maintaining.”. ” The best way to receive that attention, and the links to your site that go with it, is by creating valuable content, says Evans.
SAZBEAN | SATURDAY, JUNE 8, 2013
[Best] Top Internet strategy, marketing and technology links for the week of June 8, 2013
Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
E-QUIP | MONDAY, FEBRUARY 25, 2013
[Best] Client-Centered Project Management
The client-centered project planning process should consider the following: Define the scope that best satisfies the client's budget and schedule needs Actively engage the client in the planning process Document the client's role in making the project successful Seek client endorsement of your project management plan Project Execution.
MODERN B2B MARKETING | THURSDAY, AUGUST 9, 2012
[Best] Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board
Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. Everyone is jumping on the social bandwagon.
WRITTENT | TUESDAY, OCTOBER 15, 2013
[Best] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
Be sure to understand how your buyer personas are likely to observe the holiday to best target your blog, social media, emails, and other forms of content. Custom video production can be costly and time-consuming, but Halloween marketing could be your best chance to see a serious ROI. Tell a Real-Life Horror Story. Create a Video.
VIDYARD | MONDAY, JANUARY 21, 2013
[Best] How to Brand Watermark Your Videos with Vidyard
We are constantly updating our platform to bring you the best features when it comes to managing and sharing your videos. 'Brand Watermarks are a feature that help you associate your brand with your videos. It has never been easier to add your logo to your video and we’re here to show you how. Step 1. Step 2. Step 3. Step 4.
THE ROI GUY | FRIDAY, OCTOBER 5, 2012
[Best] Empower Your Mobile Sales Teams with New Value Selling App
The events, conducted in conjunction with leading research firm IDC, are designed to provide you with exclusive research, best practices and mobile tools to reshape your 2013 value selling capability and effectiveness. Enabling sales to evolve from product to value selling has been a challenge,” says Randy Perry. See you there! - [link].
BUSINESS GROWTH DEVELOPMENT | FRIDAY, JANUARY 13, 2012
[Best] The Reasons Why Social Media Will Boost Your Sales In 2012
Possibly one of the best ways that social media can help you boost sales in 2012 is through the availability of instant customer feedback. Social media has developed at such a rate it is now an integral part of businesses the world over. It is a highly powerful marketing tool and one which should be utilised in 2012. Marketing
SOCIAL MEDIA B2B | FRIDAY, MAY 13, 2011
[Best] The B2B Mobile Revolution is Here
10 Best Tips for Creating a Mobile Site. Here are the 10 best tips for creating a successful mobile site. There is no doubt that B2B marketers need to learn more about mobile, so they can reach their already mobile audience. This is not a coming revolution, it is already here and you need to catch up. With 72% of the U.S.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 27, 2013
[Best] Aginity Puts a Customer Data Platform on an Analytical Appliance
The publishing tools can be run by a marketing analyst, although Aginity says most clients let IT staff use them so IT can enforce quality standards, governance rules, backup management, and similar best practices. 'When your only tool is a hammer, everything looks like a nail. On to Aginity itself.
FEARLESS COMPETITOR | THURSDAY, JUNE 20, 2013
[Best] Brand Reputation Management Requires CRM- Guest Post
Hsieh says good customer service over the phone is one of the best branding tools available. The best way to ensure great customer service is to interact with your customers when and how they want to engage with your brand. '(Editor’s note: This is a special guest post by Desmond Daniels of BlueFirePR. Word-of-.
SYNECORE | TUESDAY, FEBRUARY 12, 2013
[Best] Digital Marketing Analytics: What SMBs Need to Know
Evaluating marketing data is an important part of any business, but because online marketing is still a relatively new discipline, digital analytics metrics are still being developed to best understand the impact of digital marketing campaigns. Obstacles include, broadly: Device differentiation. How is your business' content accessed?
HUBSPOT | FRIDAY, JANUARY 3, 2014
[Best] 10 Things That Take a Webinar From Good to Great
Do your best to avoid them when on the air live by testing your webinar platform ahead of time. It''s always best to find out where mistakes could occur before the actual webinar so you don''t waste your time or that of your guest speaker(s). While a number of marketing pros out there are undoubtedly. 2) Create a kick-ass deck.
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Best] Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]
So if you have limited time, resources, or ideas for a valuable mobile app, the best thing you can focus on is optimizing your website for mobile web browsing. Those fingers are flying over mobile keyboards with people now spending, on average, 94 minutes per day using mobile applications, according to analytics firm Flurry. Not necessarily.
VIEWPOINT | MONDAY, APRIL 18, 2011
[Best] He was in grave danger; there was only one way out
For those in sales lead management, it means tackling the biggest barrier that is stopping you from getting the best return on investment from the leads you generate. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
HUBSPOT | THURSDAY, FEBRUARY 2, 2012
[Best] 7 Examples of Brands That Pop on Pinterest
As a 25-year-old graduate student, someday is a little farther off than I’d like, but it’s best to be prepared. I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 4, 2012
[Best] Do You Train Your Inside Sales Reps To Know The Basics First?
Through this approach, the BDR will be armed with the best information about what is going on in the company, which ultimately should be used to get your target prospect on the phone. What does teaching someone how to ride a motorcycle and training a new inside sales rep have in common? On the surface they may seem worlds apart.
HUBSPOT | THURSDAY, MAY 31, 2012
[Best] 27 Ways to Slice & Dice Your Email List for Better Segmentation
So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. 27 Smart Ways to Segment Your Email List.
SAVVY B2B MARKETING | THURSDAY, APRIL 28, 2011
[Best] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
One of the best things to do is to start brainstorming with others. Several weeks ago I was listening to a This American Life podcast in which their host, Ira Glass, took an inside look one of the editorial meetings at the The Onion. was fascinated to learn that for every 16 stories in their bi-weekly paper, they brainstorm 600 headlines.
BLOG MY CALLS | FRIDAY, JUNE 28, 2013
[Best] SMB Marketing Q&A With Main Street ROI's Phil Frost
As I mentioned in the “biggest mistakes” section, my gut reaction to this question is to make sure pay per click (PPC) advertising is even the best opportunity. 'This is a SMB marketing Q&A with Phil Frost, Co-Founder of Main Street ROI , an online marketing, training, and coaching company based in New York City. What does that mean?
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 21, 2010
[Best] What's Your Company Value Proposition?
We have the best repair shop in town. We give you the best prices we can. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? If not, why should someone buy from you?
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Best] 8 Ways to Leverage Social Media Beyond Social Networks
Integrate Social Media and Email Marketing: These days, including social components in your email marketing messages is simply a best practice. More and more marketers are recognizing the importance of incorporating social media into their marketing mix. In addition, companies that use Twitter average 2x more leads than those that don't.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Best] Tips for Creating Conversion – An Interview with Tim Ash
Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
HUBSPOT | SUNDAY, JULY 15, 2012
[Best] Twitter's New Search Features, And Other Marketing Stories of the Week
Bell raises some interesting points about the ethics of paying via endorsement, the muddy waters between endorsement and misdirection, and even whether such a product endorsement is the best use of Twitter. Aren't Sunday mornings so bittersweet? You know you still have one full day of "me time" left, yet Monday is just around the corner.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 5, 2012
[Best] 2012: The Opportunity for the Few in the Year of More
Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. We must assess all of the choices, and be confident we are making the best choice. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Best] Savvy Speaks: Just Give Me a Reason!
Proving my value in a way that directly addresses specific needs is the best way I know to turn prospects into customers. Everyone needs a reason to do things. As marketers we are always asking prospects to give us their time, attention, or business. As freelance professionals we do the same things in our own professional lives. Jamie. Wendy.
HUBSPOT | FRIDAY, JUNE 18, 2010
[Best] 8 Transformational Leadership Lessons From Seth Godin
Ideas That Spread Win, and Free Ideas Spread Best – Godin explained that he made more money by giving away his book, Idea Virus , than he made on his previous New York Times best-seller. Lots of Alternatives Exist - Choices are now rampant, so people or companies that are perceived as the best or the leaders are more successful.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Best] What PR Pros Can Learn from The Huffington Post
My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. Of course not. It worked. Share email. Facebook.
WRITTENT | MONDAY, FEBRUARY 17, 2014
[Best] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
Turns out, including the following words in your blog titles (or the 140 characters you use to promote them on Twitter) are your best bet for exposure: you. Odd Works Best. 'Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. Appeal. Shock-Value. twitter.
ENGAGE | WEDNESDAY, APRIL 11, 2012
[Best] How I Built a Digital Ghost Town
It’s best to map out ideas, wireframe concepts, storyboard the user experience and think logically about your approach. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. ve been lucky enough to be part of this a few times.
B2B MARKETING ONLINE | THURSDAY, DECEMBER 2, 2010
[Best] Email is dead, email is not dead, arrgh! Which is it?
This blog was taken from the introduction of B2B Marketing’s Email Best Practice Guide. Download it for more of Anthony’s thoughts on email marketing, practical tips and best practice from other industry experts. According to the DMA , retention emails are hovering around the 20 per cent mark and acquisition is as low as 10 per cent.
B2B MARKETING ONLINE | THURSDAY, SEPTEMBER 9, 2010
[Best] Perfect pitch?
Agencies are put through a beauty parade which might be a good showcase for creative, but has very little to do with the day to day of actually getting the job done and delivered intelligently to the best result. Pitch perfect. If you're choosing an agency here are some pitfalls to avoid: 1. Bad research. Bad briefing. Have you told them?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 11, 2010
[Best] A strategy for dealing with Twitter spammers
Best practices” spread at the speed of light and the pyramid schemes can vanish behind the social web’s cloak of anonymity, free access and fake accounts. If enough people take the time to do it, it is in Twitter’s best interest to figure out a way to handle it. Part 5 of a series. What can be done about it? Digg this!
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Best] 32 B2B Marketers to Add to Your Google Plus Circles
Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Frequent Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. The stats also show that the growth rate of Google Plus shares was approximately 18.5%
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 18, 2013
[Best] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
Now that we know that banning BANT may be the best action, we should think further and encourage marketers and BDRs to redefine their criteria. 'Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. How well?
VERTICAL RESPONSE | FRIDAY, AUGUST 16, 2013
[Best] 11 Smart Content Marketing Tools for Every Budget
'Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. But how can you juggle running your business and creating and sharing useful content? Good news! There are plenty of free and low cost tools out there to help you not only manage, but succeed. Get Ideas. Share.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
[Best] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
In practice, the specialists in each field tend to be better than components of the larger surrounding suites: this is the essence of a “best of breed” strategy. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably. And probably nonsense to boot.
MANHATTAN MARKETING MAVEN | SATURDAY, JUNE 4, 2011
[Best] Benchmarking Facebook Fan Engagement
My best argument is to love the ones you’re with and spend against engagement to activate fans potentially turning them into repeat customers and brand advocates or ambassadors. Congratulations! You’ve attracted 1 million Facebook fans. Now what? That’s the question clients are asking. This is simply long division.
MARKETRI | THURSDAY, JANUARY 10, 2013
[Best] What is a Community Manager and Does Your B2B Company Need One?
Public Relations – In smaller or mid-sized companies, community managers can best support public relations efforts by building relationships with media contacts on social networks. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
VERTICAL RESPONSE | THURSDAY, AUGUST 1, 2013
[Best] The Advantages of Segmenting Your Email Lists
Luckily, there are ways to minimize your loss, and one of the best ways to keep unsubscribes at a minimum is to use list segmentation. 'It’s true. Every time you send an email you risk losing customers. No matter how perfect your email, there will always be a small number of causalities (aka “unsubscribes”). Why Segment?
WINDMILL NETWORKING | FRIDAY, JUNE 22, 2012
[Best] The Unlikely Newest Member of your Social Marketing Team
Questioning of Purpose – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed. Search or Social: Which Is Best For Your Startup? In the 2 nd Edition of Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”.
MODERN B2B MARKETING | MONDAY, JULY 9, 2012
[Best] 3 Marketing Automation Lessons to Learn from Your Favorite 90s One Hit Wonders
Marketing Automation Lessons to Learn from Your Favorite 90s One Hit Wonders was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. immediately got excited and started enthusiastically singing along–even remembering a Verve Pipe and K’s Choice concert my friends took me to see back in New Haven, Connecticut.
INBLURBS | TUESDAY, SEPTEMBER 20, 2011
[Best] Social Media Marketing Daily Tasks or How to eat an Elephant?
Which kind of content is the best fit for your target audience, your buyer personas ? Find out which kind of content has the best opportunities in your industry, and this does not mean it must be the same old way like your competitors do it! And I fully agree with this. Discipline is a key factor! This is very simple, bit by bit!
SYNECORE | TUESDAY, FEBRUARY 25, 2014
[Best] Email Marketing In A Nutshell
Tell your audience only the basics and best attributes about the product or service you are offering, while also offering them a link to click and learn more about it. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line. theboywholived).
SYNECORE | FRIDAY, FEBRUARY 21, 2014
[Best] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
You need time to research what has already been done, what you like, what you don’t, and to determine what marketing elements best represent your brand. Your overall goal should remain the same, but now is the time to re-evaluate the best way to get there. 'Good things take time. Training for a marathon (or the Olympics!), Execute.
B2B MEMES | TUESDAY, DECEMBER 6, 2011
[Best] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. These companies don’t have the stomach for news and the confrontations it can promote.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Best] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
The final revelation should come from your events; the best way to show ROI is to use your teleprospecting teams to both drive attendance and follow up on the event thoroughly. We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 10, 2013
[Best] In It For The Greater Good
As I look back upon 2012, as well as prior years, I have noticed one philosophy that has served our team best. The beginning of each New Year for me is a time to reflect and set goals to achieve my highest priorities in the coming year. Not always perfect I will admit, but it sure has stood the test of time. Quick story. It is. But worth it.
GREAT B2B MARKETING | WEDNESDAY, JULY 25, 2012
[Best] Marketing and Sales – How to Achieve a Healthy Balance
And one of my best received seminar topics is Marketing is from Mars and Sales is from Venus (thank you John Grey for the title idea). After discussing the challenges of working with the sales department, a CMO friend stated something to the effect that “those sales people have no idea what we do around here.”
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Best] Have You Refreshed Your Insides Sales Training Program?
” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 5, 2012
[Best] Are You Using Sales Role Plays to Enhance Your Team’s Performance?
Role plays were never my favorite thing to do throughout the training process as an inside sales rep, but I knew they were the best way for me to learn. The idea of ‘role plays' is the topic I’m referring to. How often should you conduct them? When do you stop using them? You don’t.
FUNNEL FOCUS | TUESDAY, OCTOBER 5, 2010
[Best] Marketing Automation Puts an End to Wasting Leads
Marketing automation software gives B2B marketers the tools they need to reduce lead waste and leakage and help salespeople to focus on pursuing the best opportunities for customer acquisition. This is but one example of why marketing and sales don’t get along. According to Marketing Sherpa, 79% of leads never become sales opportunities.
HUBSPOT | FRIDAY, JULY 23, 2010
[Best] 7 Fluff-Free Reasons Your Online Content Isn’t Spreading
So, you decide to hop on the content train for your business either by creating or curating the best content in your niche. The best content is like peanut butter, easily spreadable. The best content isn’t about your product. Often the best online marketing happens offline. Does this sound familiar? You get it.
HUBSPOT | MONDAY, AUGUST 2, 2010
[Best] 8 Steps to Build An Inbound Marketing GamePlan
The best inbound marketers will always be testing and evolving , so don’t be afraid to take some chances and start learning through experience. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. commissions, retainers and hourly fees). The basic theory is, “outspend your competition to gain market share.”
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Best] Content Personalization: How Much Is Too Much?
However, it does raise interesting questions about the best way to use personalization for inbound marketing and our content strategies. The best way forward, as usual, will be found in the grey areas. Moving forward, we''ll need talented marketers to unearth best practices. Let''s begin with the concerns. We research. We read.
B2B VOICES | MONDAY, APRIL 16, 2012
[Best] Avoiding the One Cup Approach to B2B Content
From curation our own content to fighting social spam, we are trying to figure not only how do we provide the best resources for our stakeholders, but also how to sift through the growing amount of data coming our way. One of the main issues being discussed this year among B2B communicators is the concept around content. Have a strategy.
SALES INTELLIGENCE VIEW | TUESDAY, AUGUST 30, 2011
[Best] CRM+ When Regular CRM is No Longer Enough
We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this. – Aberdeen Group. Adds Intelligence to the Social Enterprise with Launch of CRM+. said Umberto Milletti, CEO of InsideView. What about their latest tweets?
MARKETING ACTION | TUESDAY, SEPTEMBER 3, 2013
[Best] 5 Points For Better Blogging
We missed a lot of marks that way, but it was the best method for reaching people at the time. Do your best to map everything you do and every piece of content you create to your audience’s key characteristics and interests. The point she stressed was that clear-and-simple reading materials were also best for busy people.
HINGE MARKETING | FRIDAY, OCTOBER 11, 2013
[Best] Hinge’s Fab Five: September 2013
This monthly column will help you keep up with the best marketing articles on the web. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there. 'Top Professional Services Marketing Content from September 2013. Enjoy! Locations for Your Calls to Action. By Mark Di Somma.
FEARLESS COMPETITOR | TUESDAY, MAY 22, 2012
[Best] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
MarketingSherpa is a major marketing resource on the web, connecting individuals with news, case studies and marketing best practices. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. 10 below) And we’re pleased to share that this blog is 100% mobile ready.
LEAD VIEWS | MONDAY, NOVEMBER 22, 2010
[Best] Segmenting IT buyers in Your Marketing Automation Campaigns
We’ve assembled some simple best practices that you can use to build better campaigns. If your market is IT buyers, the best place to start is with the highest level contact in the IT department. Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. The list is not expensive. It is. Titles are confusing.
DIGITAL B2B MARKETING | TUESDAY, JANUARY 17, 2012
[Best] Why Your Content Will Never Be Good Enough
If you publish research and best practices, but ignore mobile and cloud (first bullet), you are not serving your audience’s needs. Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Someone else will.
BIZNOLOGY | WEDNESDAY, NOVEMBER 6, 2013
[Best] Innovators Wanted: Marketing to Generation Live
Rather than have the traditional four-year campus experience, many students will build unique learning environments by cherry-picking the best of massively open online courses and physical classroom experiences. 'Photo credit: MikeMonello. prefer to call them Generation Live – the generation that will be always on. And He’s Generation Live.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 15, 2012
[Best] Create a World of Marketing Automation Through Good Content—and Imagination
Create a World of Marketing Automation Through Good Content—and Imagination was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kelly Waffle “The way to get started is to quit thinking and begin doing.” I think Disney’s advice rings true today for those considering marketing automation. Use your imagination.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
[Best] Five Tips to Improve SEO Using YouTube
One of the best ways to be indexed by Google is to have other online pages and posts refer to your video. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Now, why would you want that? Attention: incoming links. True or not?
TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
[Best] Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues. In later stages of the buying cycle, the prospect needs to understand what the solution will cost, and whether the solution represents the best competitive value.
HINGE MARKETING | FRIDAY, NOVEMBER 29, 2013
[Best] Hinge’s Fab Five: November 2013
This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. 'Top Professional Services Marketing Content from November 2013. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic.
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Best] Is 2013 the Year Marketers Lose Keyword Research?
Identifying low- and high-converting landing pages, seeing how they align with the rest of our marketing strategies, and ensuring they're being promoted in the right ways to help them perform their best. Trying to perform keyword research to inform your SEO strategy is tough these days. And it’s getting crowded under that carpet! Re-read it?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 19, 2012
[Best] The State of Social Marketing
From a professional standpoint, I am much less interested in knowing that my college room mate’s best friend is nearby than I am in a hot prospect. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. That’s nice.
HUBSPOT | SUNDAY, AUGUST 4, 2013
[Best] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
The Chicago Tribune Has Made the Best Internet Mistake of the Day, via Gizmodo. 'Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. That being said, not all hope is lost.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 20, 2011
[Best] How Are You Providing Value To Your Inside Sales Team?
We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
FUNNEL FOCUS | FRIDAY, OCTOBER 29, 2010
[Best] Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads?
In Funnel Focus , Emily explores best practices in demand generation, lead nurturing, and online marketing. Prior Join us in this webinar to find out. In the last couple years, there's been such a buzz around social media. Every b2b marketing conference seems to offer at least half a dozen sessions on how to use social media effectively.
TRADESMEN INSIGHTS | TUESDAY, APRIL 24, 2012
[Best] B-to B-Marketers: What Are Your Most Effective Sales Channels?
We all are facing the challenges of doing more things with sometimes fewer resources, so it stands to reason that what we do, do we want it to give us the best results. B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process.
SAVVY B2B MARKETING | MONDAY, APRIL 26, 2010
[Best] How to Make Sure You Get Your Name and Product in Print
I’ve gotten responses to my queries from “ordinary people , best-selling authors, press agents, and even TV celebrities. As a journalist, I frequently use the invaluable tool HARO. Help a Reporter Out). Reporters submit a query or pitch and people from all over send responses. We know how to nurture. Wendy E.N.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Best] The Email Strategy That Turns Browsers Into Active Online Shoppers
Determine which types of customers respond best to your re-marketing efforts, and use this information to develop your customer personas. If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Think again.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
[Best] To succeed in social media, set aside your marketing plan
Immediately, they found hundreds of real-time needs from people looking for recommendations, or the best pub in town, or a place to take a date. Forget your marketing PLAN? Have I gone MAD?? Let’s look at some examples … Where’s the beef? And why not? They had conditioned their customers to expect discounts every week!
VIEWPOINT | TUESDAY, MARCH 22, 2011
[Best] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved? Social?
SALES CHALLENGER | TUESDAY, NOVEMBER 27, 2012
[Best] Executing the Shift to Insight Selling
Recently, we gathered a group of sales enablement members to talk about executing the shift to Insight Selling , and how organizations can best enable their sales teams to sell differently in order to succeed in the new era of sales (read more about The End of Solution Sales ).
SALES CHALLENGER | MONDAY, APRIL 30, 2012
[Best] iPads® and Tablets as Next-Gen Sales Tools
What’s essential here is that reps spend time understanding what’s on their iPad and the best way to use that information. Sales organizations are waking up to the numerous benefits of iPads and tablets, and are just realizing how the technology can help reps in their day-to-day activities. Potential uses for the technology.
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Best] Tips for winning the B2B company or product “name game.”
Arguably, the best naming strategy is to emphasize a unique selling proposition (#5). Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). The product strategy (“Clothing World ).
STORIES THAT SELL | MONDAY, NOVEMBER 1, 2010
[Best] Traits of the Perfect Success-Story Interviewee
The former option will result in the best quotes and information for your customer stories. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. Not only is the customer satisfied with the solution, but the customer has become a true evangelist.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Best] 2012 #Nifty50 Top Men in Technology on Twitter
The social executive has a responsibility to clearly define a brand’s vision and the best practices for making that vision a reality. As his work with Klout would suggest, he is a champion of networking through technology, and is always looking for the best way to bring the world to him, and vice versa. Chris Adams – @chrishadams.
THE FORWARD OBSERVER | WEDNESDAY, OCTOBER 9, 2013
[Best] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
And according to a study by Message Systems , 63% of marketers cite email as the channel that offers the best ROI. Content – One of the best segmentation approaches is to send email based on what someone has already downloaded from your site. Email is one of the most powerful marketing tactics. But it is perishable. Segmentation works.
WONDERING OUT LOUD | FRIDAY, AUGUST 7, 2009
[Best] Is Bing on the level
But even the best of us stumble at times and the same is true for Microsoft. As I wrote above, the best of us all stumble from time to time and I hope that is what Microsoft did in this case. Microsoft made a big splash with their new search engine, Bing and even bigger slash when their partnership with yahoo was announced.
CLIENT BRIDGE | THURSDAY, NOVEMBER 29, 2012
[Best] Debunking Social Media Marketing Myths
Research social networks and identify which ones will yield the best marketing results. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. My customers aren't on social media." Social media is awesome!