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  • THE CRAP REPORT  |  TUESDAY, NOVEMBER 16, 2010
    [Best] Teleprospecting Teams – 3 Ways to Get What You Need From Them
    You know, I think depending on the age of the person you talk to, they’re always going to tell you that “their&# era of NBC’s Saturday Night Live was the best.  For me, I really enjoy a lot of the different casts that SNL has put together over the last 36 seasons.  What do we need inside teams for?  What about you? 
  • NUSPARK  |  SATURDAY, DECEMBER 14, 2013
    [Best] A summary of buying B2B email lists
    Although this can be time consuming and difficult, procuring your own email list is the most efficient and best tactic. 'How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Best] SEO and Content Marketing Work Together
    Our SEO assessment includes utilizing all the best SEO tools and a review of your current site structure and content so that we can make recommendations to perform or enhance your SEO efforts, all in the name of leads. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. 
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Best] SEO and Content Marketing Work Together
    Our SEO assessment includes utilizing all the best SEO tools and a review of your current site structure and content so that we can make recommendations to perform or enhance your SEO efforts, all in the name of leads. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. 
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Best] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    Pinterest itself will walk you through things like verifying your website and how to add buttons to your website -- you can also download our ebook about How to Use Pinterest for Business to get access to best practices and ideas to make your venture into Pinterest successful. Pinterest Best Practices. They're heeeeere. sure would.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 18, 2013
    [Best] 80% of sales jobs will change in the next 3 years
    TSW draws the industry''s best known sales experts (including me) who provide unparalleled advice in the form of how to guides, articles, web-based master classes, roundtables and so much more. 'It is a fact. Many sales experts are telling us that 80% of sales roles will change by 2016. We already know that the way we communicate is changing.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Best] How an SEO Can Assist with Submitting a Mobile App to the App Store
    'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. The best chance your app has at success is for it to be discoverable through general browsing. Why App Optimization Matters. App store optimization matters. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Best] Have a Merry Website Transition: The Complete SEO Checklist
    To learn more about 301 redirect best practices and how to use them in different situations, check out this helpful “redirection” resource from Moz. If the URL’s don’t match up exactly, use your best judgment in determining what would be the most relevant pages for users. 'Out with the old, in with the new! IIS or Apache for example).
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Best] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    Here are a few tips on identifying the best social network for your business: Look at analytics. The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). Here are five of the top takeaways: Tools Can’t Do It All. Think about it.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Best] Perspective on the B2B Demand Generation Benchmark Survey Report
    Some of the key takeaways of the two charts below: In-house email marketing is the best channel for generating high quality leads and third best for quantity. Last October, KoMarketing Associates  announced  the launch of research consultancy  Software Advice’s  B2B Demand Generation Benchmark Survey. Most Used Channels.
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Best] Google’s Angry Birds
    Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Your best course of action remains to create the quality content that people want to find; use metadata to help Google know exactly what that content is and help people find it; and keep watch on backlinks. Not for certain.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [Best] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Best] 17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates
    4) Tables Are Your Best Friend. 8) Inline CSS Is Your Best Friend. I'm sure there are plenty of other email design best practices and tips you can share for those creating their first email templates -- share your advice in the comments! Then BAM, you've got yourself an email ready and raring to go. Whoops. 1) K.I.S.S. Hotmail.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Best] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    One of the best ways to capture leads is to offer premium content (whitepapers, eBooks, etc.) Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Best] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Best] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    ” 222222 ;"> Take-away: use data, tagging and solid technology to serve up the best possible user experience. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. . The report kicks off. Sulzberger. 222222 ;">Re-Purpose Old Content. team work among staffers.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Best] Getting Started with Video Marketing: Q & A
    We spend so much time trying to figure out who is the objective “best,” and then we try to replicate that same model, but a one-size-fits-all approach isn’t going to be successful. There are a lot of great programs out there, but the best editing program will always be the one you know best, not the one with the most bells and whistles.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Best] Chart Chat: Social Media Platforms and B2B Marketing
    The numbers are there, all you have to do is take the next step and get yourself on some of these sites in order to learn what types of social sites work best for you and which don’t. Chart Chat: Social Media Platforms and B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Content is important!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2011
    [Best] 3 Tips to Stop Leads from Falling Through the Cracks
    Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Tips to Stop Leads from Falling Through the Cracks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino It’s one thing to generate leads. It’s another to close them.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Why Your Technology Firm Needs a Content Marketing Strategy
    It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. 'The key to marketing success online is educating prospects. Content is king. Why, you ask? All of these lead to more web visitors through social media and SEO.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Best] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    What we do know, though, is that if you are going to give your marketing automation programs a boost with social media, there are some best practices to follow: Evaluate and strengthen current B2B marketing strategies. Figure out how to best optimize the staple pieces before you entertain the idea of integrating social into the blend.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Best] Facebook And Twitter Not For Generating B2B Leads!
    Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Best] 8 Ways to Use Video to Make the Most out of Event Marketing
    Creating a memorable experience starts long before you even show up at the event and one of the absolute best tools for achieving a stand-out status is video marketing. You talking about them or something for them is the best, but seeing you on camera builds authority and creates the “celebrity effect”. Best Thing/Survey Results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 27, 2012
    [Best] 3 steps to make the most of your eMail list
    You’ve heard it before: to leverage your email list, it’s best to segment so you can provide personalized emails and content to users. By Neicole Crepeau, Contributing {grow}  Columnist. You’ve got an email list and you’re continually adding to it. But are you using your email list effectively? Create a trigger to identify prospects.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Best] New Data Reveals How Nonprofits Are Segmenting Their Communications
    Others struggle with the efficacy of their data and lists: We aren''t sure how to best segment: 20.71%. It would appear that more how-to education is needed in the sector on how best to segment communications. 'Nonprofits have a lot to communicate. But are nonprofits harnessing the power of communication segmentation? Age: 7.53%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 12, 2010
    [Best] My American Dream: Growing a Business
    Best thing that ever happened to me. If we work for The Man, it’s to have autonomy to do what we think best for the company. But the ultimate American dream is to grow a business so we can make a gazillion dollars and have all of the joys of balance, doing what we think is best, and flexibility. Right? Wrong. So here I go.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Best] Five Tips to Improve SEO Using YouTube
    One of the best ways to be indexed by Google is to have other online pages and posts refer to your video. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Now, why would you want that? Attention: incoming links. True or not?
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Best] 6 Ways to Survive the Content Marketing Jungle with an Amazonian Approach
    After all, they are not only brilliant e-commerce players but they are just about the best at connecting with their customers. Amazon.com leverages the long tail phenomenon of selling zillions of product units all the way from best-sellers to books and other products that would never make it into a brick-and-mortar establishment.
  • ENGAGE  |  WEDNESDAY, APRIL 10, 2013
    [Best] 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid
    content marketing platform is the best prospecting and retention tool you’ll ever have. 'This ain’t your grandfather’s media landscape. At least for marketers who want said life as marketers to continue. So, what’s the driving force behind it? Content marketing works. And here are 3 damn good reasons it does: 1.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Best] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    You'll learn about on-page and off-page SEO and how to best optimize your website to get found in search. Regular business blogging and content creation is the best way to generate more traffic to your website. You'll find out how to best take advantage of email marketing to nurture leads and generate more business.
  • HUBSPOT  |  MONDAY, MARCH 26, 2012
    [Best] Why Every Marketer Needs Closed-Loop Reporting
    “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources. Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. What Is Closed-Loop Marketing?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Best] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at  https://twitter.com/ckburgess. It’s no secret that social media is an important channel of digital marketing. Speaker.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Best] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Best-practice WPO metrics focus only on measures that support concrete action. •  Identify clear priorities. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Best] Getting Close: 3 Resources for Removing Business Silos
    Sales and Marketing Alignment Best Practice Toolkit - Learn how sales and marketing teams are aligning their efforts to improve their effectiveness through marketing automation. by Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 12, 2013
    [Best] Why B2B Companies Are Betting Big on Content Marketing
    The best part about content marketing is its low cost compared to other competitive advertising methods. It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers. There is, and it is called content marketing. Content marketing is the creation of content to create influence.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 1, 2013
    [Best] 100 Free Search Engine Optimization Tools for Your Biz
    When we laid eyes on their latest post about the Best 100 Free SEO Tools & Resources for Every Challenge , we knew we had to share with you, our VR Marketing Blog readers, pronto! 'We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Best] Qualify Your Leads with Social Media
    Use social media to discover the best way to reach the decision maker you’ve identified. Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? We’ve put together a few pointers that will keep your leads flowing through the funnel after initial touches.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, SEPTEMBER 27, 2010
    [Best] Viewing Social Media Audits as a New Standard Practice
    Where should we focus our attention – or what will give us the best return? In addition, we bring in best practices and benchmarks on the type of results you can expect. What is a social media audit and why should you implement - on at least an annual basis? am often asked what the difference is between monitoring and an audit.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [Best] The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
    White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues. In later stages of the buying cycle, the prospect needs to understand what the solution will cost, and whether the solution represents the best competitive value.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Best] E-Newsletters: What’s the Ideal Format?
    'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files? Either sent as an attachment, or viewed as a page on their websites.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Best] Social media success also breeds risk
    Here is the best indicator of success — You know when you go to conferences and see people milling about outside the main room doing emails and phone calls? I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event.
  • FATHOM  |  FRIDAY, JANUARY 9, 2015
    [Best] Evaluating a Healthcare Marketing Agency in 4 Questions
    You should choose whichever agency best fits your culture and needs (it might not be Fathom!), These 4 questions will get you started in determining the best agency for your organization. 'Choosing the right marketing agency can be a difficult decision for any healthcare company. For example, in Fathom’s case, over 10% of the U.S.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Best] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. You’ll look smart, and people that care about your company’s future should think highly of you for putting its best interests (namely, efficient, sustainable growth) at heart. 'Time out. I’m blowing my whistle!
  • BIZNOLOGY  |  MONDAY, NOVEMBER 3, 2014
    [Best] Everything I know about marketing I learned in kindergarten
    ” But that is not the only way to use price–maybe not even the best way. 'OK, well to be honest, it isn’t that I learned it when I was in kindergarten. But my son taught it to me when he was in kindergarten. He’s 16 now and wants to major in business in college, but he knew a lot about business when he was five.
  • BIZNOLOGY  |  THURSDAY, MARCH 27, 2014
    [Best] In-aisle mobile marketing: a boon for consumers or a violation of privacy?
    The perk for consumers is that they have to work less to get the best savings and may even be introduced to some new products through suggestions that become favorites. 'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. These concerns still exist.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Best] 5 New Year’s Resolutions for Marketers
    Create and update the content that’s driving the best results, and retire the rest. Which formats get the best results? ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices. 'There’s something very optimistic about the people who make New Year’s resolutions every year.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Creating Visual Content With Canva
    Choose one that best suits your need and get ready to make this design your own! 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Starting Your Design. Choosing Your Layout.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Best] 5 Habits of Superstar Marketers
    The best people … are typically assigned tasks, clients and projects that are normally given to more senior people. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They volunteer or ask to be assigned to projects over their heads. It wasn’t always this way.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Best] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. The topic of this webinar is “ The FTC to Update its Guidance for Online Advertising: What Does the Future Hold ?&#. We hope to see you next week at the WOMMA webinar. Share email.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Best] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    That’s why we’ve assembled a guide that puts together all of the need-to-know essentials for top-level executives when it comes to the choosing the best online marketing tactics. According to MarketingProfs, best-in-class B2B firms generate an average of 17% of their leads from social media. 'It’s lonely at the top. Making a Play.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 1, 2013
    [Best] Why SEO is a Marathon, not a Sprint
    The best solution to the conundrum of waiting for SEO to take hold it to leverage the power of other online marketing content (social media, ad campaigns, back links) that can provide boosts to the site traffic, as well as aid the search engines in showing signal of relevant, authoritative content to crawl. Search Engine Marketing
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Best] 11 Tweet Writing Tips for a Quick Start [+Examples]
    Then by all means, present it like it’s the best thing that ever happened. If you don’t act like your content or solutions are the best thing ever, will other people? 'Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone. Do you us on Facebook?
  • WRITTENT  |  MONDAY, JANUARY 5, 2015
    [Best] 11 Things to Keep in Mind When Hiring Freelance Writers
    They Might Not Be Able to Show You Their Best Stuff. Some of the best writers out there are ghostwriters. 'Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? But are you doing it right?
  • WRITTENT  |  MONDAY, AUGUST 4, 2014
    [Best] 9 Simple & Powerful Copywriting Tips
    Honesty is the best policy, at least in most things, and copywriting is no exception. Chances are good that you aren’t selling a cure-all, so focus instead on the very best thing your product can do and build on that. 'Image source. My name is Karri, and I am a consumer. ll start with the two that caught your attention in the title.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Best] How to Generate More Opt-ins With Your Email Marketing Campaign
    Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Request their Presence. Clean Up.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 17, 2012
    [Best] 9 UnMarketing Tips For Online Audience Engagement
    Scott is the President of his own marketing consulting firm and author of the best-selling book UnMarketing. Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” with ” with Mr. @ Unmarketing himself, Scott Stratten. ” a unicorn, a kitten and a puppy all die! Photo Source.
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Best] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. 'There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Email address*.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 23, 2010
    [Best] How to succeed in B2B marketing in 2011
    Investigate the different formats to find which best suits your needs and keep a close eye on how the format evolves. Regardless of your religious background or orientation, I feel strongly that the end of one year and the start of another should always come with a sense of hope and optimism for things to come. Now’s the time to embrace them.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. 'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Best] 15 Metrics Every Marketing Manager Should Be Tracking
    By separating these channels individually, you can get some really interesting insights into which are working best for your business, so you know if you're investing in the right sources. Every marketer should understand what channels work best for their business from a customer acquisition standpoint. Who doesn't want that? Let's go.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Best] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Hire, inspire, and retain the best talent to ensure your success! The best way to manage the transition is to be organized, proactive, and metrics-obsessed. Best of all, marketing’s contribution to revenue could now have a hard topline contribution. Often, I encounter hesitance to embrace the new paradigm. Marketing Automation
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, NOVEMBER 7, 2010
    [Best] QR Codes Have Potential But Not So Easy to Use
    Are QR codes the next best thing? Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. Specifically, companies are using them in ads: in this particular issue, Time , Fortune and Ford ran ads that included QR codes. What is a QR Code?
  • JUNTA 42  |  FRIDAY, JULY 6, 2012
    [Best] 5 Reasons for the Great Content Marketing Correction
    I believe that an integrated program of paid, earned and owned media works best. The usage of “content marketing” in Google Search. Snapshot taken June 2012. Not a day goes by that I don’t get a question from someone asking why content marketing is taking off like it is. How long will content marketing last?
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Best] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    15) "Content is constantly evolving, so brands need to stay ahead of the curve as best they can. It’s important to stay on top of new industry trends and best practices to be an effective inbound marketer. 'Life is busy. We hope it gives you a breath of fresh air before digging into your next big inbound marketing endeavor.
  • MARKETING ACTION  |  FRIDAY, AUGUST 30, 2013
    [Best] The #1 Email Marketing Lesson from the DMA 2013 Compliance Report
    Best practices to reduce email unsubscribes. Subscription best practices. Email best practices that help keep people subscribed and engaged. 'The Direct Marketing Association’s mission is to advance and protect responsible data-driven marketing, which covers both direct mail and email. Passing the buck. Email Marketing
  • JUNTA 42  |  TUESDAY, JUNE 22, 2010
    [Best] 7 Reasons NOT to do Content Marketing
    Even the best content marketing programs get killed because someone in the c-suite just doesn't get it.  Probably the best reason to buy Get Content Get Customers is to help your key executives understand the fact that they need to be acting like publishers. Yeah, I said it.  Here they are. We should be blogging.
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    [Best] 14 of the Worst Typos We've Ever Seen
    5) Ironic Twitter Shaming: a dish best served cold. 'Here''s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Some call that schadenfreude , others call it being a jerk. The other thing about typos? 10) Pssst.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Best] How to Make Your Blog Posts SEO-Friendly [Checklist]
    What''s best practice, and what''s old-school? It''s best to limit keywords to this total because 1) search engines will actually penalize your post if it looks like you''re using keywords too many times, and 2) it helps keep you focused on a goal for your post. What matters, and what doesn''t? How can I remember it all, anyway?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Best] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    Email is still an important marketing medium, but save email for all your best targeted leads, and use social media to qualify the rest. Do you always know who’s on the other end of a sales call? If we sell to businesspeople, we expect to communicate with businesspeople. Imagine spending your day calling and emailing Marcus J. Trigger Events.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Best] Spinning stories for superior sales
    You have to start with great content–really  your best work. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. Everything, actually.
  • CRIMSON MARKETING  |  MONDAY, APRIL 29, 2013
    [Best] What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
    Below are the five vertical marketing best practices I shared with him for planning and executing a vertical positioning strategy. You’ll still tell your best product story somewhere, but you may now be marketing those messages to a layered audience that includes your partners, VARs, SIs, or ISVs. We don’t have a lot of time. Uh-oh.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Best] 3 Ways to Start Earning Links
    Google Advanced Search: The very best tool for finding unlinked brand mentions is trusty old Google advanced search. Fresh Web Explorer : This is one of the best tools out there for finding unlinked brand mentions. Open Site Explorer will be your best bet for pulling backlinks, or the free version of the ahrefs.com tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 5, 2012
    [Best] Successful? It might be time to replace yourself.
    While the retail chain might be best known for “every day low prices,” in fact their core competency is relentless and continuous process improvement. A few miles from my house there was a very successful Wal-Mart store. It was in a great location and the parking lot was always packed. They were re-inventing themselves. Even me.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [Best] How To Know If Your Lead Scoring System Is Broken
    The best lead scoring provides accurate revenue predictions. For further information on lead scoring best practices, check out this Definitive Guide To Lead Scoring e-book. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Best] Lead Generation: When To Use Registration Forms
    Q&A discussion on Focus.com including some of the best content marketing minds in marketing such as Ardath Albee (@ Ardath421 ), Michele Linn (@ MicheleLinn ), Doug Kessler (@ DougKessler ), Joe Chernov (@ JChernov ), Stephanie Tilton (@ StephanieTilton ) and more. Maybe you do the same? What is Content Gating? Photo Source.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Best] How a Tiny Grocer Outflanks Kroger on Facebook
    Best of all, on Facebook they can battle local giant Kroger toe-to-toe. George Bowers Grocery Makes a Fun 1 to 1 Connection That’s Impossible for the Big Chain to Match. The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. Facebook is a cornerstone of that strategy.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Best] Survey: How to Get the Most Out of Brand Advocates
    And as expert Craig Rosenberg told us, referrals and testimonials are among the best asks you can make of advocates , because they generate quality leads and build trust. As Williams puts it, “the best advocates want to feel like part of the organization they’re advocating for.”. To find out, Software Advice conducted an online survey.
  • HUBSPOT  |  SATURDAY, JANUARY 10, 2015
    [Best] 20 Mantras Great Leaders Live By Every Day
    But, on occasion, the discussion would drift towards more business-oriented topics and I got a free lesson in leadership studies from one of the very best. 5) The best leadership is based on persuasion. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 7, 2013
    [Best] How to Handle the Most Insufferably Difficult Clients
    When a business customer in this type of setting gets upset, the best thing we can do is put ourselves in their shoes. If a client is upset and you have no idea how to best help them, ask someone you trust and respect for their opinion. [link]. Start by taking a quick look in the mirror. Get to the Root of the Problem. In the end….
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Best] Jump-Start the Week with These 10 Sales Posts
    Literally hundreds and thousands of sales blogs with self-proclaimed “best sales solutions” trying to cram their way into your Twitter feed, Google search results and your existence. It can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week. Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 15, 2012
    [Best] Are You Walking a Sales Pipeline Tightrope?
    Best to get bad news now rather than at 5PM on the last day of the month. by Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. Local historians aren’t pleased by the hoopla, but it’s definitely piqued my interest. that magic number is missed.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Best] 5 Savvy Ways to Segment Your Marketing Emails
    Segmenting by geography works best when the location of a buyer plays a significant role in his or her purchasing decision (e.g. The best segmentation tactics are based on true data about your audience rather than assumptions based on their role or geography. Before anything else, make sure you know who your best customers are.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Best] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enjoy! B2B Marketing Infographic
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. 'One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 17, 2012
    [Best] Increase Wallet Share by Engaging Your Customers
    Know Your Customers’ Wallet Share to Retain the Best Customers , by Laura Patterson, Customer Think blog. One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” How can you increase your customer wallet share? Know your customers.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 6, 2010
    [Best] What B2B Marketers Can Learn from B2C Stories
    When they narrow down their options to two or three sellers, they buy the story that best aligns with their beliefs and values. Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. It was engaging.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Best] Why Content Curation Is Not The Answer
    The value of a content curator is their ability to filter through the volumes of content and select the best, the most original, the most valuable, pieces. 'The biggest problem in B2B content marketing is that it requires content. So what if you could be a content marketer without actually creating content? Hallelujah! Here’s why: 1.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Best] 4 Basic A/B Testing Tips for Beginners
    This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. Run different tests to find out which one triggers the best performance metrics. 'Take a moment to think of your favorite meal. Feeling sick yet? Subject line.
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Best] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    You can also pick and choose the topics that would work best for your company. Experimentation Is The New Best Practice 6. This challenge is even more difficult if you don’t know what you should blog about. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other critical projects.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Best] How To Create Epic Content Marketing
    The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. 'Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death.
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Best] The Benefits of Data Management
    It was truly a Wild, Wild West approach to managing data with each person managing it the way they thought best.  The best thing a company can do is to create a data map. One of the best places to begin the segmentation process is your existing customer base.  This issue of data management is not new.  Establish Controls.
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 1, 2012
    [Best] Why Size Matters
    And the best thing about our process? Best of all, you don’t even have to leave your chair! "Half the money I spend on advertising is wasted” complained American retail tycoon John Wanamaker. “The trouble is, I don't know which half!" Since Wanamaker’s heyday in the Edwardian era, little has changed.
  • JUNTA 42  |  THURSDAY, APRIL 26, 2012
    [Best] 6 Amazing Retail Content Marketing Examples
    The book truly does give away Jeni’s secrets to making the best ice cream on the planet…another example of how giving away your secret sauce almost always helps sales. In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 18, 2011
    [Best] B2B Websites: When a Picture Isn’t Worth a Thousand Words
    For both the Web design firm and the marketing services company, I recommended that the owners pull out three to five of their best projects and create case study pages for each one. The screen shots, while pretty, lacked any supporting copy. You think they tell a story because you know what the picture is about. How to get around this?
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Best] 2 Advantages To Using Pay-Per-Click Advertising
    The best part is that the people who come to your site from these ad campaigns are actively seeking what you have to offer. In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. Before we get into these two advantages of this medium, lets explore what PPC is.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Best] Business Cards: The Good, the Bad, & the Ugly
    Business cards can be one of your best marketing tools, so having one to begin with is vital. What’s the best business card you’ve ever received? 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good. Your name. Your title. Phone number.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Best] Four Creative Options to Encourage Email Opt-ins
    Those with questions about the basics will respond best to opt-in incentives. So remember: Even the best opt-in strategy is just one piece of your marketing puzzle. The web is awash in these kinds of offers, but they may not be the most effective way to get potential customers in your sales funnel. Be specific. Option #2: Mini-courses.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. That''s the best way to inform your applicants while giving you the opportunity to keep the conversation going. Offer information online that you would usually print.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Best] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    Also, to deliver yet another important message from the Bureau of Obviousness, even the best laid marketing plans occasionally need adjustments on the fly. CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. You Can’t Be Flexible.
  • LEAD VIEWS  |  THURSDAY, JUNE 2, 2011
    [Best] Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle?
    As a marketer, what better opportunity can you get to put your product/service in the best possible light? Content Strategy: Your content at this stage should focus on how he can get the best out of your product and how you are the best product out there. Your prospect should opt for your product knowing he’s gone for the best.
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