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  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Best] How to Create an Amazing Content Resource Center
    They highlight their best content up top, and even include their recent blog posts near the bottom of the page.  On individual posts (such as this one ) they do a nice job with social proof and third-party validation, including quotes from experts, social shares with counts, and comments. Why You Need a Content Resource Center. Some Examples.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Best] How to Create a Compelling Explainer Video
    What''s the best way to do this, you ask? Your story is your company''s best asset. All signs point to the fact that explainer videos are the best way to effectively get your story to the masses every time. Don''t just tell them how awesome your company, service, or product is -- show them. What Is an Explainer Video? Call you?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 16, 2012
    [Best] Selling From A Salesman’s Point of View
    ” Don’t get me wrong, all salespeople want the sale, but the best ones want the right sale. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Best] How to Make Hummingbird Your Ally with Long Tail Keywords
    For example, if someone searches for the “best margarhita pizza in Oakland” Google will now take into account the entire question plus the searcher’s location and search history. Before it would have returned something like the most popular pizza place, or the first link that best matches the phrase “margarhita pizza”. Most are small.
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Best] Finding Your Content Marketing Hedgehog
    The hedgehog , in business, is that thing your business can be the best at…that combines your unique talents and passion into something you can make money doing. One of my tips that drummed up discussion was this: Do one thing really well…be the best at one thing…you don’t have to focus on every channel.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Best] Shiny Objects, Demand Generation and ABM
    ABM is something that marketers need to consider, but at the same time, be careful not to go so far down the ABM road they lose their bearings on what constitutes strategic demand generation best practices. Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management?
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [Best] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. These companies don’t have the stomach for news and the confrontations it can promote.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Best] Digital Marketing: The 7 Essential Channels
    One of the best ways to add people into your sales funnel is to use digital marketing to drive them to your website. Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Sound like a plan?
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Best] The Danger of Assuming Context in Responsive Web Design
    Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. Right? Actually this couldn’t be further from the truth. Ta da!
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Best] 5 Tips to Writing More Effective Cold Emails
    Many of the best things that have happened to me in the last 2 years  started with a cold email. The best bloggers on the internet preach the importance of  writing a compelling first sentence. Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. But.but.I
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Best] Expert Tips for Optimizing LinkedIn for Lead Generation
    Marketo: How can a business best take advantage of using LinkedIn for lead generation ? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Best] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    What's the best length for landing page forms? You want prospects who are already familiar with your business to have the best experiences possible. Would a shorter form increase submissions while retaining quality, or are longer forms better? But here's the thing: It isn't all about form length. would recommend doing this in two ways.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Best] The Problem With The Story You Are Telling
    Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Best] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    In order to keep your motivation levels up, make sure to dress in a way that gives you confidence and keeps you feeling your best. 3. While flexibility is one of the best aspects of working from home, it can also undermine your efforts to stay productive and leave you feeling out of control. Network. Get Dressed. The results?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Best] 3 Easy (and Cheap) Storefront Marketing Tactics
    The best part? If you’re in the food business, the easy option would be to dish out samples of your best-selling products. Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. Check them out. 1. Free Treats. Who can resist?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 18, 2013
    [Best] 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers
    Crowdsource your content by asking industry leaders for their views on a subject – then compile a list of the best responses. For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it. How can you cut through the noise? Influence marketing.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] 5 Simple SEO Tips To Optimize B2B Video
    The best thing you can do for your videos is to put them on YouTube. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. This does two things.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Best] My assistant is a robot
    For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Then, if I need to move things around, I’ll make that request early, fire and forget. Like this post?
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Best] Are You Ready for B2B Mobile Marketing?
    And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Best] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    Interaction performs the same basic functions as other interaction managers: it receives a request from an external touchpoint that is engaged with a customer, selects the best treatment, and returns the recommendation to the touchpoint. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Best] Tips for Finding an Authentic Voice in Higher Ed Marketing
    Invoke your best UX design alter ego and use the information you’ve gathered from your focus groups and weekly jaunts around campus to create a few personas that represent your key audience. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you? Not sure?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Best] Savvy Week in Review - March 9
    The Inspiration Paradox: Your Best Creative Time Is Not When You Think – via @sciam. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Learn From Annoying Mistakes Marketers Make
    The best approach for ensuring such successful ‘data wrangling’? From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? Ford Channel: 725,904 views.
  • FATHOM  |  FRIDAY, JUNE 6, 2014
    [Best] Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?
    Competition for those skilled workers is high among companies looking to bring the best to their business. Following is a checklist of items you should have to compete with the best: 1. Whether it’s industry awards for excellence or “best place to work” accolades, list them here. 8. that your company offers to employees. 6.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Best] How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller How do entrepreneurs feel about their small businesses in 2012? Things are looking up as 40% of small businesses reveal that they feel “optimistic” about their business prospects in the New Year, and for good reason.
  • ANNUITAS  |  THURSDAY, MARCH 6, 2014
    [Best] With Big Data Comes Big Responsibility
    If this is true- where should an organization start to ensure best practices? Another reason this best practice? The theme that I keep seeing and hearing is that data privacy is everyone’s responsibility within an organization. Don’t be greedy : Only ask for the data that you really need for business purposes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Best] The 20 craziest things you can do on Twitter
    swear I had no idea.  So don’t be a boob — tune in for the web’s best bra advice. OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. doth protest.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Best] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    The best way to get positive ROI from your webinars is to continually repurpose them. How to Multiply Your Webinar ROI: Repurpose Your Webinar Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Best] Are All Benchmarks The Same?
    We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). The only problem with benchmarks and their data is that they must be relevant. Probably not. Focus.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Best] 4 Ways Your Marketing Fails
    The best marketing sums this up in a short phrase that can often be used as a tagline. 2. Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Best] 5 Ways Twitter is changing the world (despite what the critics say)
    Related Stories What are the best social media platforms for your business? I was recently interviewed by CNN  about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Best] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. Coach. Who could possibly stop watching? Target.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 18, 2014
    [Best] Your Prospect’s Preference: Concrete or Fluff?
    Concrete helps your prospect analyze and compare to best practice benchmarks, helping them to diagnose their issues and guide challenge prioritization. By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Best] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time. Side note: peanut butter & jelly…YUM.). Digital Marketing b2b Consumer
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 12, 2011
    [Best] The whys and hows of using online video in business
    We’ve discussed the video topic before, most recently in this post.  We keep coming back to it, because it’s still the best tool you’re probably not using …and there’s just no good reason for it to stay that way. Our reminder came from running across a post by David Wells that’s really an interview he [.].
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Best] 25 Holiday Email Subject Lines That Shine
    Travel Channel: Travel’s Best Holiday Attractions 2014. The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Warby Parker: Cozy up. 2. BevMo!:
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Best] The Power of Human Content: Virgin America’s New Safety Video
    The Power of Human Content: Virgin America’s New Safety Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [Best] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Just use the standard AJAX best practices. Once all of the issues have been fixed and best practices have been put in place, you tend to hit a wall. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. link]. link]. link]. link].
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Best] 10 Content Marketing Failures – Do Not Try This at Home
    Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 8. 78% of CMOs think content is the future of marketing ideas and strategy.
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Best] Social Business Strategy Blog Must Reads
    Instead of focusing on run-of-the mill advice about how to improve SEO or increase your Facebook likes, a select number of blogs linger on the approaches, insights, research and best practices for running a social business. While not dedicated to social media, the information is directly and strategically applicable.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Best] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Marketing videos can be a key part of your content marketing library. They enable potential customers to see your products in use, and allow complex ideas to be explained quickly and easily. Which format is more informative? More interesting? What is b-roll?
  • FATHOM  |  FRIDAY, JANUARY 9, 2015
    [Best] Evaluating a Healthcare Marketing Agency in 4 Questions
    You should choose whichever agency best fits your culture and needs (it might not be Fathom!), but just consider as a reference point: Fathom currently works with 68 healthcare clients. These 4 questions will get you started in determining the best agency for your organization. Do you intimately understand my organization’s challenges?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Best] Case study: ROI of social influence
    To the best of my knowledge I have not created any Dell-centered content before. To the best of my knowledge I have not created any Dell-centered content before. What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. Was there a payoff for Dell?
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Best] Content Marketing Spotlight Series: A Q&A With Robert Rose
    have found that the best way to deliver that “delight” is through traditional narratives (delivered in new media) that create excitement, or connection, or thought-provoking utility. The best content marketing processes are born iteratively and over the long haul. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Best] On Twitter and real life: some love and some tips #socialsong
    Sure, I’m not stupid: Twitter is not the place where you will normally chat with your kids, partner, best friends or dog but, hey, there’s nothing wrong with being you, right? The social network that suits me best? It’s that time of the year. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Respect.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 27, 2012
    [Best] A+ for Effective Marketing Content, Not Just Effort
    Curveball: The word “literally” is very infrequently used literally.  “ Literally ” means exactly what you say is true—no analogies or metaphors.  So if you are “literally” writing the best piece of content in the world, you’re up against some pretty hefty competition. It’s not just that Content Is King.  Really. When in doubt, leave it out.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Best] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. Top Professional Services Marketing Content from November 2013. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] 5 Points For Better Blogging
    Junk mail, anyone?) We missed a lot of marks that way, but it was the best method for reaching people at the time. Do your best to map everything you do and every piece of content you create to your audience’s key characteristics and interests. 2. Case in point: Recently Inc. Finally we realized that the Inc. Know your audience.
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 5, 2013
    [Best] INFOGRAPHIC: Email vs. Facebook vs. App
    What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Best] Why Your Content Marketing Strategy Should Include Long-Form Content
    Mark Schaefer, a consultant and best-selling author of The Content Code, joined the short-form content camp in 2014, predicting : “There is a definite trend toward small. But the best long-form content combines elements of data journalism, storytelling structure, interactive graphics, and a passionate tone of voice in writing.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Best] Winners of the 2009 Markie Awards
    It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
  • B2B MEMES  |  THURSDAY, MAY 31, 2012
    [Best] Writing for the Web: The Human Algorithm and Zero-Sum SEO
    Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful. That’s good SEO advice.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Best] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. " Take a tip from Taco Bell on how to use Social Media to its best advantage. Happy Friday! Here's a great wrap up of some of our favorite posts this week.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Best] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    From listicles to infographics to video content, those who are taking action to find out which type of content resonates best with their audience are coming out on top. Consider which content medium your audience engages with most, and start by relying on the skills your organization is best at. 4) Promote to your audience. The result?
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Best] 9 Critical Components for Optimized Marketing Emails
    You can also test different sender names in your emails to see which one does best. Try out a few different variations and see what works best. 3) Personalization. Use mobile-optimized templates for building your emails, and optimize for the best mobile user experience possible. also be used as a channel for generating leads.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Best] The Writing's on the Wall: Ten Tips to Facebook Success
    Watching your target audience’s Facebook activity will be the best way to determine the correct voice. The best things in life are free. Everyone is on Facebook these days. That is hardly a news flash, but it bears pointing out as your Facebook page has a lot of competition out there. So do we. Creativity doesn’t happen overnight.
  • KEO MARKETING  |  TUESDAY, MARCH 3, 2015
    [Best] Use Google Trends to Guide Your Content and Campaigns
    This is also important for optimizing your website content so as to see the best search placement. The good news is, there’s a handy and easy to use tool that can give you valuable insight about the keywords that offer the best potential payoff for your content and campaigns. Best of all, this tool is free. But do you really?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Best] Ad Injection: Whose Media Is This?
    Publishers, e-commerce sites, advertisers and of course users are all being affected by this phenomenon, and it’s not always clear whose best interests are served or compromised by it. By Merav Chen, {grow} Community Member. Ad Injection is a type of adware, but one that is difficult to detect and prevent. Who is this affecting?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Best] Metrics That Matter in B2B Marketing [#B2Bchat]
    How do you best communicate metrics internally? Experimentation Is The New Best Practice 6. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Best] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what can help?
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Best] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    During my 8 years with Apple corporate marketing, I had the opportunity to learn about branding and messaging from one of the best in the business. Then based on the analytics, we see what works best. We want to lower the barrier of communication so can engage on whatever way is best for our customer. Editor’s note: Richard M.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Best] 8 Tips From Top Experts on How to Achieve More in 2015
    It’s been well documented that Warren Buffett and Charlie Munger (Buffett’s right hand man) are some of the best learning machines on earth. To be our best mentally, we must be physically fit as well. One of my top priorities in 2015 is getting my body to the best fitness I’ve had in a decade. Or, were you left wanting more?
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 1, 2009
    [Best] TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
    more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. All Rights Reserved.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Best] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. Or, you were until now.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Best] Defining the Modern Marketer: Why Grit Matters Most
    You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. Follow Roland on Twitter @rsmartly.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Best] 11 Pro Tips for Better Business Blogging
    Real-life stories written by readers are the best way to keep the content engaging. link] Brian Conner These tips are great ;) I think 1-8 are the best. But I agree with Steve – the best measurement is a call to action, so that you have some kind of transaction to track metrics against. Have an account? It might never be.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Best] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Murphy’s Law: When Events And Weather Collide (And How to Handle It) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Murphy’s Law: When Events And Weather Collide (And How to Handle It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Impending Storm.
  • SALES ENGINE  |  THURSDAY, JANUARY 7, 2016
    [Best] Features, Functions, and Benefits Are for Closers
    It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and what solutions were available in the market. If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. They never did. But that time has gone. This takes time.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Best] Google Tests New Labels and Warnings
    Since page loading speed is a ranking factor, it is in a business’ best interest to do everything possible to ensure their sites load quickly. KEO Marketing can oversee all of your search and online marketing tactics, including advising on the best tactics for content management to avoid Google penalties or warnings.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Best] Online Advertising: Retargeting for Maximum ROI
    To get the best return on your investment for online advertising campaigns, make retargeting a high priority. At the same time, you should be constantly watching your analytics and monitoring results for the different iterations of similar ads, so you can identify the best performers. Ideally, try to mix up the messages and tag lines.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Best] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    The best VCs attract diverse entrepreneurs and businesses -- and need an investing team that reflects that diversity. Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 11, 2016
    [Best] 4 Snapchat Marketing Major Keys to Success from DJ Khaled
    Neither do most people, unless you were in high school or college during the years when he was featured yelling “We the best!” All social media platforms are endlessly-updating streams that require frequent use for best results. And remember, we the best. Remember DJ Khaled? ” in a few fringe Top-40 hits.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 24, 2012
    [Best] The Battle For Customer Attention
    20 years later, the internet and the PC age ushered in the next step in this evolution, where software and technology allowed businesses to take even greater advantage of customer information in order to determine how best to reach consumers. It used to be so easy. But now, the consumer marketplace is fragmented almost beyond recognition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Best] Kred tries to one-up Klout by taking influence to the masses
    We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. How do we find these influencers?” Tweet.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 19, 2012
    [Best] You Are What You Read: 11 Books Every #Salesperson Needs to Read
    In 41 year’s of coaching, John Wooden maintained one goal: to get maximum effort and peak performance from each of his players in the manner that best served the team. “It is what you read when you don’t have to that determines what you will be when you can’t help it.” – Oscar Wilde. How to Win Friends and Influence People by Dale Carnegie.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Best] 20 Rocking Tools for Successful Blogging
    Each one of these tools has been carefully tried out and reviewed, and only the best ones out there made the cut. 1. It is surely one of the best and most popular publishing platforms today. 2. Who likes to be distracted while working on their next best piece of content? WordPress. FocusWriter. Feedly. Pocket. Scoop.it. BlogJet.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Best] Consumer Brand SEO Pulse: 6.25.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Although apps wouldn’t be the best fit for every brand, it may be a good thing to look into. Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile!
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Best] Yes, keyphrase research is still important
    Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips and insider secrets. Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 27+ Resources to Learn SEO Copywriting
    Work some SEO best practices into your preferred method and you are good to go. Warrior Forum – One of the best free resources on the web for marketers, writers, and small businesses. Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Is your writing up to scratch?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Best] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    Winning a Markie was industry-level endorsement of our work to drive lead management best practice through our organization. Winner of the 2012 Best Customer Lifecycle Program Markie Award. by Amanda Batista | Tweet this Imagine it! See it! Do it! Come out from behind the curtain! Well come on out, and show yourself! Don’t wait!
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Best] 5 major themes from MarTech with big implications for marketing
    Best-of-breed marketing technology stacks are thriving. Several of the sessions at MarTech focused on the best ways to architect and manage these best-of-breed stacks — you might find these decks helpful: Mythbusters: 10 Myths MarTech Vendors Tell by Theresa Regli of Real Story Group. Thank you! More functions insourced.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Best] The 2014 Digital Marketing Ecosystem
    From the CRM would be best but it’s likely that data needs to be cleaned and segmented. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Probably not.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Best] Create an Unstoppable B2B Sales Machine – Part 1
    Selling at its best is a team effort and it is a serious error to lose a possible deal because the sales rep neglected to bring in the rest of his or her teammates. My blog posts and articles mostly deal with marketing issues. In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] Be the End of Quarter Secret Weapon
    The best way to make both your boss and your prospects happy here is to segment your audience and focus on value, or work to upsell from their current position. The best way to appease your boss and increase your email frequency, without hurting your reputation, is to segment. The clock is running down. Sound familiar? But it is not.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Best] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Stay tuned for the next blog in this series, where we’ll explain how to best use these metrics and what they can teach you about your website’s visitors. Recently, I was looking into specific details about bounce rates for a client, when I realized that my interpretations of bounce rate and exit rate were wrong. B2B Web Strategy SEO
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Best] DMFB Preview: Building Your Online Brand Through Customers
    We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Influence on Buying Decisions. So how can companies get their customers to recommend them?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Best] The Ultimate List of Websites Every Blogger Should Bookmark
    What are some of the best websites that all bloggers should add to their bookmark bar? One of the best ways to build credibility on your blog is to back up your claims with data and evidence, so bookmark resources like Atlas so you can easily search for and grab the data and charts you're looking for. But trust me, it's easy. Safari.
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 30, 2009
    [Best] Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog
    The best small business solution is to eliminate a separate blog and website. Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely. Since both the blog and the website have intrinsic merit, why not combine the best of both? NextBus, Inc.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Best] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    What is the best way to follow up after a webinar? Experimentation Is The New Best Practice 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. Offer a short video preview.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
    This is not only a perfect incentive for you to pre-order the book, but it is a great way to get started, as the bonus chapter provides ideas, tips and best practices for improving your website. We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. Create A Better B2B Website Today!
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Best] International SEO 101: Which Domain Structure Should You Use?
    If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” are all acceptable while “UnitedK” or “GrBr” would not be.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Best] Online Personal Branding Opportunities Within Your Professional Organizations
    In most cases, if you can leave off the company you work for, that may be best as this is designed to benefit you. Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. this blog post).
  • ION INTERACTIVE  |  THURSDAY, AUGUST 20, 2015
    [Best] Kick Start Your Interactive Content Marketing with These New Quick Starts
    Using their answers, the product configurator provides a personalized recommendation of which product is best for them, including the price. With a call-to-action that can link to an external page or shopping cart, the visitor also has the options to reconfigure their product or take a look at best selling alternatives. Check them out!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Best] 8 (Free) Google Resources B2B Marketers Need To Know
    Using a simple point and click interface, Google will then do its best to illustrate how applicable structured data would be implemented. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Google Analytics Release Notes.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Best] Outsourcing your social media isn’t all or nothing
    guarantee that a) you’re not that special b) you’re not that unique c) social media’s not a ghost-written autobiography (which everyone does, anyway) d) and, to be honest, a professional writer can do a much better job of emulating your best self than you can do representing your own authentic self. Get over yourself!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Best] How do you make your content go viral — offline?
    How can we apply online marketing principles and best practices to the offline world? You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. So how can we use Web 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 20, 2012
    [Best] We are all standing on digital quicksand
    In terms of effectively “humanizing” their brand, I use them as a best practice case study in my college classes. The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. The negative is the news. McFail. percent.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Best] The New Cloud Stack: Here's What the Company of the Future Looks Like
    They can use “best of breed” programs from a bunch of different providers, and those companies all figure out how to make their programs work together. New companies are starting out with this best-of-breed cloud stack. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. This is a big deal.
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