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  • SMALL MANUFACTURER BLOG  |  TUESDAY, JUNE 8, 2010
    [Best] How a Pencil & Paper Can Help You Measure Marketing ROI
    Best of all, it’s free, easy, and fast. Back in my salad days, I managed the office of a small manufacturing business for seven years, and during that time I discovered the secret to tracking which marketing methods worked. Are you sitting down? It’s pretty revolutionary. simply asked, “How did you hear about us?&#.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 6, 2013
    [Best] Programs to Increase Your Professionalism
    During this 45 minute presentation, Jonathan Farrington identifies the traits and characteristics of the very best sales managers and provides a blue-print which every delegate can take away to begin implementing immediately. Programs to Increase Your Professionalism. Learn to build predictable revenue. REGISTER: [link]. 3f4qb8v9ge.
  • 3D2B  |  TUESDAY, JANUARY 28, 2014
    [Best] Why Successful B2B Telemarketers Don’t Use Scripts
    But even the best script in the world cannot help telesales agents forge relationships. Each caller must have the leeway to handle lead generation in a style that best suits their disposition, so attempting to universalize your company’s message can be counterproductive. Relationships Not Robots. Human Touch Builds Trust.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 18, 2012
    [Best] Sales Leads: Don’t Look a Gift Horse in the Mouth
    deals per thousand inquiries while best in class companies close over 14 deals per thousand. Best in class companies close more deals because their teams spend more time trying to qualify opportunities into the pipeline rather than trying to qualify as many as they can out. The phrase “long in the tooth” comes from the same origins.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Best] A PPC Optimization Checklist for the B2B Marketer
    Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. Campaign Settings & Structure. AdWords Extensions.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Best] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    One of the best ways to capture leads is to offer premium content (whitepapers, eBooks, etc.) in return for contact information. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Within on-page SEO, there are two areas to keep in mind: The “visible” and “invisible.”.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Best] Jeff Cohen Talks Social Media and Its Value in B2B Marketing
    Jeff Cohen Talks Social Media and Its Value in B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Jeff Cohen is a Social Strategist at Radian6 , a social media monitoring platform that allows businesses to monitor, discover, and engage in discussions on the social web.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Best] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    We would probably be a more consistent and prominent player at major tradeshows. - SEO - We''d hire the best freaking SEO firm in the world. - PPC - We''ve spent a fair amount of cash on AdWords. Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. What''s the first thing you do?
  • STORIES THAT SELL  |  TUESDAY, JUNE 21, 2011
    [Best] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
    We like to showcase some of our best customers to demonstrate how they are using our services to better serve their clients. Best, Justin. By Bill Metcalf. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. Asking for testimonials from clients – yuck! no, let’s be honest here.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Best] 5 Ways to Use Social Media in Marketing Automation
    Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Best] 4 Tips to Supercharge Call-To-Action Buttons
    There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. How big should the button be? What color? What should the text of the button say?
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 1, 2012
    [Best] Why Size Matters
    And the best thing about our process? Best of all, you don’t even have to leave your chair! "Half the money I spend on advertising is wasted” complained American retail tycoon John Wanamaker. “The trouble is, I don't know which half!" Since Wanamaker’s heyday in the Edwardian era, little has changed.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] The Elements of a Compelling Sales Story
    If they said this was the best decision made in five years, mention that also. We understand those challenges and have the best practices and insights to help you. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. Enjoy this post?
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Best] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    Remember, you can lure the hungry to your hot dog cart, but do you have the “secret sauce” to draw out the “connoisseurs” who come back, frequently, and bring their best friends? 3. Your sales people in the field are your best bet when it comes to knowing what’s keeping your customers up at night. There’s no such thing. Let’s talk!
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Best] Does Your Content Marketing Make You Different?
    We all believe our products and solutions are the best possible choice for solving our prospect’s problems. Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace. Unfortunately, this appears to be easier said than done. And yes, they each sell the same type of solution.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] Dearest Null: Why Don’t You Like Us?
    The dictionary definition of Null is not very flattering: At best, I have no legal or binding force. The best way to distract me from real work is to write short, snappy content that makes me want to click through to the other side. How do you encourage someone to open your email newsletter and then click through to your website?
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Best] ClickInsights: What is your favorite white paper? Why do you like it?
    The best white paper that I have seen over the past few months comes from the In-Store Marketing Institute called: Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. The white papers I liked best were the ones coming out of the IBM laboratories geared at heavy-duty geeks. Blogs.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 17, 2013
    [Best] [Video] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    And best of all, our savvy questions can help our prospects determine if it''s really worth going forward with a change initiative Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. Those are the times that drive me crazy.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Best] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! Ways to Fix a Dwindling Sales Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s make the most of our valuable time together!
  • CK'S B2B BLOG  |  MONDAY, MAY 24, 2010
    [Best] Video Q&A: Integrating Mobile Into the B2B Marketing Mix
    Between presenting and attending various sessions at the MarketingProfs B2B Forum earlier this month, Jeff Cohen from Social Media B2B (one of the BEST B2B blogs around) interviewed me along with Chris Koch. who is one of the best B2B brains around. and (3) What are some key mobile approaches for B2Bs?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 6, 2013
    [Best] Increasing Sales Tool Adoption – A Proven Customer Perspective
    The TCO tool that is the subject of this best practices guide quantified the competitive advantage and business benefits of Unified Communications solutions, and the best practices expert is Mark Arman former Vice President, International Sales and Worldwide Distribution for ShoreTel and now Executive in Residence with L.E.K.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Best] 4 Google Chrome Extensions For Digital Marketers
    This Google Chrome extension is effectively an SEO link builder’s best friend and closest ally when combing through a host of links on a given site. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] 14 Essential Elements of a Flawless Product Launch
    The best way to make sure everybody sees eye-to-eye on your launch is to actually write out the positioning. The training will be stronger, and the reps will be excited about it because they know it’s something the best reps were already using. 9) Create a minute-by-minute plan for the day of your launch. Who’s the buyer persona?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Metro Area. Our prior website was uninteresting and unimpressive even though our company has substantial technology capabilities.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Best] How Much Does Marketing Automation Cost?
    Moreover, the best results come from looking beyond only the software. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. But you have to convince your internal stakeholders first. Estimate Based on Budget.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Best] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    Sometimes, the best industry experts are other clients or customers who’ve gone through a similar buying experience. If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. But, of course, this holiday celebrated in the U.S. Compile & Highlight Research. Be Human!
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 15, 2011
    [Best] Happy 2nd Birthday Social Media B2B!
    Sharing thoughts, new ideas, best practices and examples of social media use in B2B companies does not seem like a new or revolutionary idea today, but two years ago, we were part of a handful of people who were doing it. We thank you for your support of this site and other sites that provide ideas and best practices for B2B social media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Best] Marketing Automation and SMBs – an Overview
    When getting buy-in from the company C-suite or leadership, the IT department can be your worst enemy or your best friend. Tweet Before my current role as manager of editorial content, I was the senior reporter for MarketingSherpa. Why marketing automation software is relevant to SMBs. Maybe you have one, two, three people on your staff.
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Best] Why You Should Question Your Sales Culture
    SLC’s research is helping sales organizations avoid being commoditized and to break away from the price-driven sale by identifying the winning sales behaviors for this new era of selling, outlining effective messaging strategies, and identifying best-in-class stakeholder management tactics. And, can sales culture be changed anyway?
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Best] Are You Reaching Your Potential? Get Your Marketing Score and See
    think the ones that start with an honest assessment of their marketing as it stands at the end of 2013 -- and with a concrete plan for how they''ll meet those growth goals by the end of 2014 -- are the best poised to hit those targets. Hire and nurture the best. Have you ever wondered how you stack up against other marketers?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Best] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Collections work best when you include a few posts from other blogs, too. Congratulations! You’ve just published a new blog post. Fantastic.
  • LEADER NETWORKS  |  THURSDAY, NOVEMBER 10, 2011
    [Best] The Rise Of the Digital Doctor
    Later that week one of my best friends, a world-famous rheumatologist, asked me to demonstrate Twitter. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object. laptop computer. In a Sept.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Best] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers. Looking for Higher Marketing ROI?
  • BIZNOLOGY  |  THURSDAY, MAY 31, 2012
    [Best] Let your B2B content run free–the case against gating
    Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Best] 11 Ways to Write Damn Good Headlines
    What’s the best way to get your reader involved with your post right from the get-go? This tip works best when combined with the above tip #5 — snap a command, then give them the reason why they should obey it. Perhaps it’s best demonstrated with an example. Sufficiently scared? Use Odd Numbers. Ask a Question.
  • SMASHMOUTH MARKETING  |  TUESDAY, MARCH 1, 2011
    [Best] Inside Sales Managers: 4 Ways to Motivate Your Team
    You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. That's what having impossible sales goals are like. Believe me, it works! 3.
  • SALES LEAD DYNAMICS  |  TUESDAY, AUGUST 20, 2013
    [Best] How to Find Your Niche
    From there we craft a message and determine the best places to network and the best people to meet. In my last blog post Why You Need a Niche , I explained, well, ah …….why why you need a niche. The reason is pretty clear: you can make more money. Clear Niche = More/Better Referrals = More Clients. Here’s how to get started. Specialty.
  • SALES CHALLENGER  |  MONDAY, JUNE 4, 2012
    [Best] Being a Thought Leader is Not Enough
    At its best, true commercial insight – insight that leads to a commercial result for us, the supplier – reaches beyond what is just traditional thought leadership. Customers want insight. And at the SEC, we’ve been talking about the importance of providing insight during the commercial interaction for a while now.  You’re doing it wrong!”.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Best] Inbound Marketing – What is it?
    If so, email and social media are your best forms of communication.  Have a look into your analytics and see what your best performing posts are and at what time of they are. Creating conversations is the best way to get your name out there. What exactly IS Inbound Marketing? Attract. Has your website got relevant keywords?
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 5, 2012
    [Best] What to Consider When Putting Together a Gamification Strategy
    Going back to the importance of demographics, if you are able to get into the headspace of your users, you'll know best how to keep them in the game and grow their loyalty. Although many marketers are familiar with the principles of gamification, some still struggle to incorporate these into their overall marketing strategies. Flow Theory.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, JUNE 28, 2013
    [Best] Write Sizzling Subject Lines
    billion emails representing 90,000 campaigns in an attempt to benchmark the words and phrases that work best. Subject lines initiate successful email marketing. The right subject line opens up a conversation or a relationship as quickly as “abracadabra.” The wrong line condemns your brand to die alone in the dark. An open is life. 
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 9, 2012
    [Best] How Much Should I Spend on My B2B Marketing? (Part 1)
    To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? This is where you have to know what form of communication your customers want, where they like to go, and the best way to get in front of them. How much should you spend on your business-to-business (B2B) marketing budget?
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Best] How to Get More Social on Twitter
    Just put it out there to share with the best hook you've got and set it free. For some B2B marketers, Twitter isn't intuitive. could come up with a list of reasons why not, but you can probably do that on your own. The thing is that many B2B companies want to establish a social media presence. We are, after all, people. That's it.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Best] 10 lessons on Walmart’s social media strategy
    SEGMENT BY AUDIENCE INTERESTS: The company has Twitter handles with  @WalmartHub  being the “parent” handle that only Re-tweets the best performing content from the other handles, The other accounts feature the following topics: @WalmartNewsroom  – Press releases and other announcements. It is still a family-owned business.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 14, 2012
    [Best] Sales Prospecting Perspective Weekly Recap- Week of December 10, 2012
    Best practices tell us to weave email into your calling efforts, U- Urban Myth: Teleprospecting is easy, and Z- Zero# - Best way for your team to navigate a large organization. The Holidays are fast approaching and most organizations are beginning (or should have already begun) to plan for 2013. Now, on to this week's recap.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Best] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    It got me thinking: With all these new tools and resources at our disposal, was the Marketing blog's current high volume strategy still best for our readers, thus best for us? As a B2B business, our traffic is most consistent during the week, so it’s the best sample to use for this experiment. Our Metrics. FAQs] ). Methodology.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [Best] Taking Your Website to the Next Level « Loopfuse Marketing.
    Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  What “vibe” does it give off? Information Architecture 2.  Website Design 3.  Forms 5.  LoopFuse ,Inc.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Example #2: Yoplait. Don’t Have Coca-Cola’s Budget?
  • PAUL GILLIN  |  MONDAY, APRIL 6, 2015
    [Best] LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
    The best advice I can give is never to use superlatives when talking about yourself. Don’t call yourself “award-winning” or “best-selling” unless you have facts to support that statement. A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Best] Inbound Marketing Basics: How to Attract More Customers
    Inbound marketing works best when you target specific personas or individuals by figuring out what they’re interested in and what challenges they have. That way, you can spend your time and budget on the activities that get the best results and fine-tune the content and campaigns that are under-performing. What’s generating leads?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 11, 2011
    [Best] Savvy Week in Review - March 11
    60+ individual marketers, product developers, and others share their best tips for getting the most out of Twitter. Is it really the middle of March?!? Wild winds are blowing all over the web as SXSW kicks into gear and people start realizing we're "this" close to the end of first quarter. How the heck did that happen?!?).
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Best] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    But what was the best way to use the tools of my trade when it was a matter of personal safety and not about brands or influencer relations or social business strategy? Combining people and context was the best way I found to keep informed. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Best] Can’t Sales and Marketing Just Get Along?
    Marketing launches campaigns and generates leads, and sales runs with what it perceives to be the best of them, often leading the prospect to a sale in at marketing perceives to be a renegade manner (e.g., It’s no secret – the classic love-hate relationship between sales and marketing groups negatively impacts top-line results.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Best] Do you deliver more Customer Bottom-line Impact than the Competition?
    Kieth Piques, author and CMO, presenting at the Business Marketing Associations Engage conference, answering yes to this question is the foremost driver of future growth and the best measure of success. Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? According to D. according to Mr. Piques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Best] If you do just one analysis for your business…
    It’s best to perform the analysis with a small group of people, rather than trying to do it alone. By Neicole Crepeau, Contibuting {grow}  Columnist. Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. Who should analyze the sales funnel? Sale —Sold!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] The Rapid eLearning Blog
    It’s all about making the best of limited resources. Because of the comments, I thought it best to do a follow up. But for best results, you usually want your courses to have a personal and conversational tone. You have to do what works best for you, your learners, and you customer. The Rapid Elearning Blog. Media.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 8, 2010
    [Best] Our new home page – Let’s change the world for the better
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. Find New Customers. We made a major change in approach. Instead of how (demand generation) we really ought to focus on why (to change the world).
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 29, 2010
    [Best] SNAP Selling – new book by Jill Konrath of Selling to Big Companies
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. I’ve not yet read it, but I’ve heard nothing but great reviews to date.  If you are in Sales, run to Amazon right now and buy it. More info here.  SNAP Selling.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 14, 2015
    [Best] Are You Getting Your Fair Share of Customer Testimonials?
    It’s best you control the writing. Don’t miss out on one of the best ways to have customers tell your story and build your credibility. I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Post it on your website.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Best] 3 Sites to Showcase Your Personal Brand
    As Drew said so well in his presentation, the best advice is to pick the technologies or platforms that make sense for you and your business, and put your effort into one.  My advice would be the same. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me Zerply. like About.me Fun Stuff Social Media about.me
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Best] Integration, Content and Analytics Drive B2B Digital Marketing Success
    Armed with past performance data and evidence from external best practices, a growing number of marketers are pushing to develop standardized campaign architectures, which offer a strong platform for promoting the best applications and integration points for digital tactics. ? Content Marketing. Analytics. Analytics Key Findings: ?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Best] 10 Ways to Make Your Content More Fun to Read
    The intro of your content is one of your best (and easiest) opportunities to be creative and fun. Perhaps you can be a little bit more subtle, sprinkling in a meme reference here and there to add a little fun to your content, like we did in our recent post about what the best bloggers do : 7) Incorporate Pop Culture References.
  • STORIES THAT SELL  |  TUESDAY, JUNE 16, 2015
    [Best] Another Idea for Getting No-Go Customers off the Fence
    You may be a customer's best, most beloved vendor, but for various reasons, the customer just can't or won't say yes. •    Larger organizations often have policies against endorsing vendors. •    Some don't want to reveal competitive secrets. •    Others simply don't want to spare the time. WIIFM. Donate to Their Charity of Choice.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Best] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    The is the best [blank] you’ll ever find… Social media will give you a huge potential audience/market. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Common misconceptions. The tweet in poor taste about a co-worker.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Best] Is Co-Registration a Lead Generation Tactic to Consider?
    newsletters seem to work the best, but certainly test sign-ups and other promotional offers, as AT&T does below, with A/B testing via email co-registration programs. Learn more about this effective but underrated lead generation tactic. What is Co-registration Lead Generation? (or, Co-Reg). Below is a visual example.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Best] The Problem With The Story You Are Telling
    Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Best] Outsourcing your social media isn’t all or nothing
    guarantee that a) you’re not that special b) you’re not that unique c) social media’s not a ghost-written autobiography (which everyone does, anyway) d) and, to be honest, a professional writer can do a much better job of emulating your best self than you can do representing your own authentic self. Get over yourself!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Best] Your Testing Program: Smart Ways to Get Your Team On Board
    The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams.  It’s a way to out-smart, out-maneuver, out-think your competitors; it’s not a way to beat up on what we’ve been doing. Really?”). Why bother?”.
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Best] 7 Features Every Great Newsletter Should Have
    If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email  Newsletter Best Practices 2013. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Best] [Video] A Surefire Way to Differentiate From Your Competitors
    Usually when you're called in to do a presentation, you do your best job to wow your prospect into thinking how great you and your company are. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. Let me give you a quickie example. Not selling.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Best] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Outlook doesn't recognize background images, so it's best to avoid using background images altogether. Hotmail doesn't recognize image maps , so it's best not to use them. Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Yahoo!
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 13, 2013
    [Best] What’s Happening in the World of B2B Online Marketing?
    Which Social Network is Best for B2B Marketing? Ah, the age old question for B2B marketers: Which social network is the best? Learn about how to assess social media channels to determine which work best for your business. Because it still works, and in some cases it gives better results than everything else. B2B Web Strategy
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Best] Learn to lower your social media inhibitions
    I bet you are wondering why I am constantly begging you to stop being coy , a nice guy , putz , wimp , wuss , wall flower , git , used-car salesman , poseur , recluse , hermit , fool , daydreamer , or introvert when it comes to being online. Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. Right?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 9, 2013
    [Best] How to think about differentiation for your business
    Agile marketing is based on testing and it is the best way to find the differentiation for your business. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Best] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. Today''s email vendors face an interesting business challenge.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Best] 7 IVR Use Cases for Marketing, Sales, and Support Teams
    Take our brief survey to win an iPad,” or “Find out if your processes are in line with best practices using this 3-minue analysis,” for example. The IVR will ask callers the questions you determine work best to qualify them for your particular campaign. You can even send them to a second IVR if that works best for your campaign.
  • THE CONTENT FACTOR  |  WEDNESDAY, NOVEMBER 11, 2009
    [Best] Thought Leadership: A Spirit of Generosity
    Five Best-Practices." We've received some interesting questions in response to our white paper, "Is Anybody Following Your Thought Leadership? One, in particular, describes the dilemma marketing departments face: How can we prevent our thought leadership efforts from being interpreted as sales propaganda?The It is up to.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 4, 2012
    [Best] Sensible Talk About Social Media Measurement
    The point isn’t for organizations to argue about tools but to figure out the best ways to measure success. The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Volume 2. highly recommend it.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Best] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    So the best investment a sales leader can make is understanding the components of change leadership. Bringing the advantages of dynamic selling applications to the world’s best companies. I’m pleased to bring you the first in a series of interviews with thought leaders in B2B Sales and Marketing.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Best] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    So at best, you end up raising awareness of your brand, but not doing much to help drive more leads, conversions, and qualified opportunities. It’s official. Forrester, a top-tier research firm, has released a new report that’s an industry first: it looks at the emerging and transformative power of video platforms for Sales and Marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Best] How to Create Marketing Offers That Don't Fall Flat
    Sometimes the best way to explain what something is, is to first identify what it isn't. Now that you have a much clearer understanding of what makes a good marketing offer (and what doesn't), let's dive into some offer best practices. In marketing, offers are the gateways to lead generation. What an Offer Isn't. First, let's clarify.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Best] #mptech Guy Kawasaki Keynote and 6 Twitter Tips
    This means more chances to work with the best entrepreneurs, and better odds that I'll be part of something meaningful. 2. Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. Not in my experience.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Best] Why Trust Matters to B2B Marketers: An Important Statistic
    And what is thought leadership about?  It’s about establishing trust that your business know best and knows what it is doing. Why Trust Matters to B2B Marketers: An Important Statistic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 91% of people decided to buy from a business they trust. It’s that simple. 
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Best] The Challenger Approach to Opportunity Management
    On our recent webinar , nearly 50% of participants copped to having a sales process that had poor adoption at best, with another 20% having no sales process at all. It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? Wrong.
  • MEASURABLE MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Best] The Fascinating Seven: Emotional "Triggers" Every Marketer Needs to Be Aware Of
    Take heed, product marketers: that oh-so-practical feature list may not always be the best way to capture your target audience. If you want to strike an emotional chord with your potential customers, for example, using the "passion" trigger would be best. Many marketers (if not all!) What does this mean? Passion. Mystique. Prestige.
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Best] Balancing Marketing Analytics with Creativity
    Marketers need to strike a balance between information and creativity, knowing that even the best data is no substitute for an original idea or innovative experiment. What validates this hype? Well, for one, perception. Analytics is all over this Moz survey: Overall “top 5 marketing activities” (#1). Well, hear me out.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • FUNNEL FOCUS  |  FRIDAY, JULY 9, 2010
    [Best] Marketing Operations 2.0 – 5 Questions for Gary Katz
    view of Marketing Operations are best equipped to see the vision of transforming Marketing become a reality, to literally change the MO of the Marketing function. Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., can bring to your business. Marketing Operations 2.0 Companies that embrace this 2.0
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Best] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    We all have the best of intentions as things get kicked off, but a consistent problem inevitably inhibits us from getting the best results possible. Alright, so I’ll admit the suggestions I’m about to make really shouldn’t be considered a secret to anyone. Believe me; I am by no means saying I have all the answers.
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Best] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    After all, the best, most persuasive message and the most tantalizing offer don’t mean much if your prospect doesn’t know what to do next. Drip Marketing 101: Benefits and Best Practices. Take a look at 10 best practices for developing drip campaigns that keep prospects and customers engaged – one drip at a time.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Best] This Week in Digital Strategy 12.27.13
    This was the best Cyber Monday in history with revenue increasing by 18.2%. Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. For our last roundup of the year we have compiled some excellent content that will add value to your digital strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Best] How Social Media Turned a Brand Into a Revolution
    When a protest started to become a movement, best practices were shared via Facebook from counterparts in Tunisia and Serbia.  And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. The mastermind of the movement was Wael Ghonim , a 31-year-old Google marketing executive. Entering new markets.
  • B2B MARKETING ONLINE  |  WEDNESDAY, MARCH 17, 2010
    [Best] Does Winning Awards Matter?
    More good PR, more positive reinforcement and absolute proof that you are the best of the best. Dead chuffed as have been nominated for Marketing Services Company of the Year in the Marketing Week Engage Awards. This follows hard on the heels of the nomination in the same category for the Drum Awards and in the B2B Awards last year.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Best] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    told him I always thought marketing ROI was about forecasting and measuring at both micro-levels and macro-levels to get the overall picture and that the best way to do it was to measure everything, starting from the tiniest metric and KPI to have a global view of the incremental revenue for every dollar spent. So, what can you do then?
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Best] Social Business Strategy Blog Must Reads
    Instead of focusing on run-of-the mill advice about how to improve SEO or increase your Facebook likes, a select number of blogs linger on the approaches, insights, research and best practices for running a social business. While not dedicated to social media, the information is directly and strategically applicable.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] Why Search Volume Doesn't Matter as Much as You Think
    Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. And it makes sense that they''d care about this -- they want to deliver the best possible search experience for their users. Because these days, the emphasis should be more on quality and conversions than volume alone.
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Best] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    What’s more, Aberdeen research shows that Best-in-Class businesses are 22% more likely to consider recognition programs to be extremely valuable to their success – highlighting the overall trend behind Weiner’s strategy. I recently attended the annual Spencer Stuart CMO Summit. According to IBM’s Iwata, “Culture is behavior at its core.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Best] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Specifically, they’ll be covering the best ways to use Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising, which are hot button topics for manufacturers. MAGNET  is known for its dedication to the individual growth of manufacturers in the North East Ohio Area. Plus, Google will be there. Cleveland / NE Ohio Manufacturing (OEM
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