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- Wayne Gretzky was an Inbound Marketer
And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!
TRADESMEN INSIGHTS What Are You Doing to Adjust to All the New Changes in Marketing?
| WEDNESDAY, APRIL 17, 2013
The best way of understanding something is by trying it. Learn from the best - Identify people who are out in front. Don’t look back - The things that were successful in the past may not be the best option moving forward. So what do you do so you don’t go the way of the dinosaurs? Keep an open mind.
HUBSPOT 5 Marketing Action Items from Twitter's Search Update
| TUESDAY, APRIL 5, 2011
While it might not be the best ranking method, the number of Twitter followers your company has will become increasingly more important. Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. The top four users for a keyword are constantly displayed.
HUBSPOT Making Sense Out Of The Numbers – Social Marketing Metrics
| THURSDAY, OCTOBER 21, 2010
So what’s the best way to report your social media marketing stats? Let’s say you’ve convinced top management that a strategic social media program is worth supporting. Let’s say you’ve created the social marketing plan and are implementing it. Every company is different when it comes to marketing reporting.
- High Growth Product Strategy Using Stack Integration
Or, more like a vertical integration strategy, your best product strategy may instead be to expand by offering products higher or lower in the technology stack. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Hardware: Any tech you can touch. Higher sales volume.
HUBSPOT 14 Real-Life Examples of CTA Copy YOU Should Copy
| THURSDAY, JULY 19, 2012
Brightcove offers yet another example of this best practice. When marketers think about call-to-action (CTA) creation, the first thing many of them tend to focus on is design. If the copy you craft doesn’t keep your visitors' attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. 1) Akismet. 2) Amazon.
WEBBIQUITY 20+ Cool Social Media and Web Tools
| WEDNESDAY, SEPTEMBER 15, 2010
Chanpory Rith reviews 10 free online tools that offer many of the features of PhotoShop with the high cost or complexity, including Picnik (possibly the best free online photo editor), PhotoShop Express , Snipshot and flauntR. Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
B2B IDEAS @ WORK Celebrating Ben Franklin the Communicator (the Blogger?)
| FRIDAY, JULY 1, 2011
“An investment in knowledge always pays the best interest.” Beyond blogging and social media, Ben offers perhaps the best advice for living our lives. On this holiday weekend, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. He enjoyed stirring the pot and never shied from debate.
B2BBLOGGERS Want to Build a B2B Community? Twitter Chat Offers Advice and How.
| SUNDAY, AUGUST 22, 2010
The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. light touch works best. How about content, best practices, engagement, networking? Experimentation Is The New Best Practice 6.
HUBSPOT [Marketing Trend Watch] Top Word for 2010: Austerity
| MONDAY, JANUARY 10, 2011
Improve your decision making and long-term performance with marketing data for best practices. Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. Free Download: 101 Marketing Charts and Graphs.
DIGITAL BODY LANGUAGE Data Management Is as Sexy as a High Quality Mattress
| TUESDAY, JUNE 30, 2009
We reconcile this by telling ourselves that it's the best data we have, it's better than nothing, and there's nothing we can do about it. I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. He also has one of the wittier writing styles out there, that makes his posts fun to read. What's important? This is bad.
BUYEROLOGY How Social Media is Transforming the B2B Buying Experience
| SUNDAY, NOVEMBER 28, 2010
The picture of each of these changes continues to be fuzzy at best. Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. So what really is going on? No kidding!
MODERN B2B MARKETING Marketo 2010 User Summit Focuses on Revenue Performance Management
| WEDNESDAY, OCTOBER 20, 2010
And QlickTech’s Doug Laird, Author Avinash Kaushik, and Raab Associates’ David Raab were informative with their insight, best practices and real-life examples that – for me – validate the transformation of marketing automation into revenue performance. revenue touchpoints) across the revenue cycle.
BLOG MY CALLS 3 Ways to Use Call Tracking That You Haven't Thought Of
| WEDNESDAY, APRIL 3, 2013
What follows is the best list ever of ways to use call tracking that you haven't thought of. Call tracking data can provide you much more than call source, keyword and call duration information. That's really just the beginning. 1) Use it as a call recording and sales training platform. They want the data to improve their sales team.
HUBSPOT 12 Places Businesses Should Be Collecting Online Reviews
| TUESDAY, OCTOBER 23, 2012
Another nonprofit site, the BBB evaluates all types of businesses against a set of best practices for how businesses should treat the public. We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Until today. Dun dun dunnn!!! you know.
SALES INTELLIGENCE VIEW The Email or the Phone Call: Which Comes First?
| MONDAY, DECEMBER 3, 2012
Sending an email to follow up with a phone call is a best practice. Emails and phone calls are the two leading prospecting methods. So, have you ever wondered which should come first? Converting a prospect largely depends on the first contact. prospect’s interest should pique during the first few seconds of the first communication.
HUBSPOT Enter HubSpot’s Marketing Library Sweepstakes Today!
| THURSDAY, JUNE 9, 2011
We’re giving away a whole collection of books by some of the best marketing authors out there, and to top it off, an iPad2! Hey HubSpot, what’s all the hype about this Marketing Library Sweepstakes you’re having? Oh, you haven’t heard? This way you can read the books in digital format as well! Web Analytics 2.0:
INBOUND SALES NETWORK How to Create Awareness
| THURSDAY, MAY 5, 2011
The best way to create awareness for you company or marketing strategy is to ask yourself a simple question: “what bad things happen to business results for buyers with a particular title (CEO, VP, and so on) in a particular vertical (health care, financial services and so on) or geographic (e.g., It’s about Gaining Mind Share.
THE ROI GUY Basic Content Marketing Trumps Social Media and Blogs
| FRIDAY, AUGUST 20, 2010
Two Alinean recommendations to implement Value Selling and drive consultative diagnosis: Executive Assessment Tools, which survey customers on current practices and compare against best practices / peers to uncover best practices which have not yet been implemented and prioritize these versus goals and competitive advantage.
HUBSPOT 4 Email Marketing Tips From Email Spammers
| THURSDAY, NOVEMBER 10, 2011
But in their own twisted way, spammers have helped us figure out some email marketing best practices to keep in mind as your email marketing, lead nurturing, and marketing automation campaigns get underway. Would you believe it? Email spammers have taught us honest email marketers a thing or two over the years. Stay trendy. So stop and think.
LEADSLOTH Impressive Marketo User Summit
| FRIDAY, OCTOBER 15, 2010
attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. Marketo University. Summarizing.
HUBSPOT 5 Viral Marketing Lessons From Dropbox
| TUESDAY, MAY 11, 2010
Question Best Practices -- Dropbox's public launch plan looked like other product launch plans. Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy. All of this by spending no money on advertising and having no prior marketing experience. It didn't work for them.
CONTENT MARKETING TODAY To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
| THURSDAY, MAY 19, 2011
Then, when it comes time to discuss your products and services, your customers will trust that you have their best interests at heart–and care about helping them to succeed. Your Sales Team Must Be Content Marketers, Too! Mike Wisner was my first boss in publishing back in the days of John Denver and disco. Why is that important?
HUBSPOT 7 Content Angles to Unhitch You From a Blogging Rut
| FRIDAY, DECEMBER 23, 2011
The best part about a FAQ post is that it provided answers to questions that people have all the time , which means it will be consistently referred back to. Sometimes it's a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program.
MODERN B2B MARKETING Does Sales Value Lead Scoring?
| THURSDAY, NOVEMBER 11, 2010
was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I’m pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. Is this believable?
B2BBLOGGERS Peeling Away The Layers
| THURSDAY, AUGUST 5, 2010
And Lee touched on what I see as the deeper truth (the core) in this statement, “Companies need to figure out what works best for the social channels, media and content that best resonates with their customers.” Experimentation Is The New Best Practice 6. haven’t changed. It really got me thinking. It goes something like this.
HUBSPOT How to Shave 20 Minutes Off Your Next Blog Post
| MONDAY, JULY 9, 2012
My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. Odds are you've been where I am now. Staring at a blank page, watching the cursor blink on and off with expectancy. Pretty impressive, eh? Ready? Let's do it. Block Out Time on Your Calendar.
FEARLESS COMPETITOR Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
| THURSDAY, APRIL 29, 2010
Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. was struck by Sharon Drew’s book and her ideas. And these were experienced sellers in well-known software firms. Sellers can help if they learn a few new skills. Why not?
HUBSPOT 5 Marketing Lessons from Netflix
| WEDNESDAY, APRIL 27, 2011
Often times, what is best for your business and for your customers isn't even on their radar. This week, video distribution company Netflix announced its first quarter earning. How did a company that sent DVDs in the mail become one of the largest media distribution companies in the world? Marketing Lessons From Netflix. Connect with HubSpot
SALES INTELLIGENCE VIEW Using Social Media Well
| TUESDAY, JULY 31, 2012
One of the best ways to use social media is to allow your target audience to do your marketing for you. Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to engage people is fundamental to social media success.
SALES INTELLIGENCE VIEW Using Social Media Well
| TUESDAY, JULY 31, 2012
Social Media Marketing One of the best ways to use social media is to allow your target audience to do your marketing for you. Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical.
MODERN B2B MARKETING The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
| TUESDAY, NOVEMBER 20, 2012
That often might not be the best approach but it certainly explains the popularity within the industry. It used to be you could succeed in search by best performing the technical tricks for your keyword. In this part we get the views from 5 experts in the US. Our Experts. Follow him on Twitter. He is currently the V.P. The Questions.
WRITTENT A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
| FRIDAY, MAY 3, 2013
One of the best things about the article is that all the ideas are comfortable to retweet. 'Hope you all had a great marketing week, and weekend is time for helpful reading. Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Stay tuned!
HUBSPOT How Savvy Marketers Harness Social Data for Product Development
| MONDAY, MAY 14, 2012
Companies like Hootsuite and Traackr are doing an awesome job – these are the guys we look to for best practices and where we can take our products to the next level of their benefits.” Gini and Geoff are authors of the new multichannel marketing book, Marketing in the Round. Dell: An Overview. Jugnoo: An Overview. to v2.0
YOUR SALES MANAGEMENT GURU Sales Management Thought Leadership: The “Linchpin” for Business Growth
| TUESDAY, MARCH 15, 2011
Whether coaching is delivered face-to-face, on the telephone, or via e-mail, those organizations that have a strong coaching culture attract and retain the best salespeople. From Webster’s dictionary: Linchpin: “ something that serves to hold together the elements of a situation”. Wednesday March 16th 2011 12 noon EST/5PM GMT.
FOLLOW THE LEAD Closing the gap and opening doors between B2B sales and marketing teams
| THURSDAY, APRIL 18, 2013
Marketers can provide training to salespeople on available collateral and the best ways to use it. 'A new survey by collateral management company KnowledgeTree recently highlighted tensions between sales and marketing teams. No surprise: Everyone thinks everyone else could do a little better, especially with regard to sales collateral.
MODERN B2B MARKETING Frequently Asked Questions about B2B Social Media – Part 2
| TUESDAY, MARCH 1, 2011
Just as Microsoft has struggled to make Windows a successful platform on any device other than the personal computer, I believe Facebook will find that its model works best in the niche it has created for itself. PPC campaigns perform best when the audience is highly targeted. Can you speak to this? Coca-Cola is an example of that.
WEBBIQUITY How to Optimize for “Direct” Website Traffic
| WEDNESDAY, AUGUST 22, 2012
Utilize best practices in social media marketing and online PR. One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Vendors. Investors.
BLOG MY CALLS 9 Reasons Marketers Switch to LogMyCalls Call Tracking
| WEDNESDAY, MARCH 20, 2013
One of our clients who switched from another call tracking provider summed this sentiment up best when he said, "Switching to LogMyCalls is like switching to a brand new Mac from a 1992 PC.'. We're not the cheapest, but we provide the best value. We're adding dozens of new call tracking clients every single day. We love them. can help.
SOCIAL MEDIA B2B Top 10 Social Media B2B Posts in First Half of 2011
| WEDNESDAY, JULY 6, 2011
75 of the Best B2B Facebook Marketing Tips. We are at the halfway point of the year and it is instructive to review which Social Media B2B posts have resonated with our readers over the past six months. The following list is based solely on page views, as determined by Google Analytics. You have probably read and retweeted them.
DIGITAL B2B MARKETING 4 Reasons You Need a Blog
| TUESDAY, NOVEMBER 8, 2011
Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document. Last week, Google announced an algorithm update.
MARKETING INTERACTIONS Constant Contact Really Knows Their Customers
| MONDAY, OCTOBER 26, 2009
wish the best of luck to Constant Contact with their new product. I had the pleasure of speaking with the folks at Constant Contact last week about their new Event Marketing tool. It sounded pretty cool. The timeline is horrific. pushed about customized templates, about integration, about a lot of ideas that occurred to me. Bravo!
INBLURBS Mobile Marketing Goes Online?
| MONDAY, FEBRUARY 21, 2011
They have different rules and objectives, and they both work best when they are integrated into an overall marketing strategy. By Alexander Gregori. Not so long ago marketers were excited at the prospects of a new tool: online marketing. Suddenly the whole world was connected and marketers had unleashed an animal. Oh my gosh. What is THAT?
MODERN B2B MARKETING The Last Blog Post- What Marketers can learn from The Last Lecture
| TUESDAY, FEBRUARY 8, 2011
However, I’m not always the best at following instructions, so instead I’m going to write about what Randy Pausch said during his last lecture that should benefit marketers with some of my own commentary on how it fits to the marketing I do every day. The request from David was to write my last blog post. We learn from our students.
MARKETING LEADERSHIP COUNCIL Unanswered Questions for Marketing in 2012
| WEDNESDAY, JANUARY 4, 2012
In the B2B space, we think this might be the year that marketers gain a bit more visibility into how best to use social media in the business buying environment. Tweet If there’s one thing the past few years have been notable for, for marketers, it’s instability and uncertainty. But some might be decided in 2012.
BIZNOLOGY Can the Yellow Pages Beat Google?
| WEDNESDAY, OCTOBER 27, 2010
So, here is wishing Gord and Meditative all the best. Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And this isn't a new trend.
MODERN B2B MARKETING Adding Marketing Automation to your Digital Mix
| TUESDAY, AUGUST 16, 2011
Adding Marketing Automation to your Digital Mix was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. digital mix can include blogs, social networks, video channels and/or websites. Email integration.
MODERN B2B MARKETING Lead Scoring: What’s Hot and What’s Not
| THURSDAY, JULY 21, 2011
Lead Scoring: What’s Hot and What’s Not was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried When we say a lead is “hot, what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Explicit Scoring. Implicit Scoring.
GREAT B2B MARKETING A Dose of Reality in B2B Marketing – by Christopher Ryan
| MONDAY, FEBRUARY 21, 2011
Marketing and sales machines need to be constantly fine-tuned to get the best results. Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.” This is not to say that you shouldn’t carefully plan. For example, the list is staler than you thought. The offer is not as compelling.
B2BBLOGGERS Is It Time To Stop With The Social Networking “Addiction” label.
| FRIDAY, JULY 2, 2010
Experimentation Is The New Best Practice 6. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Group : Welcome, Jeremy.
ENGAGE Content Design for the Digital Reader
| TUESDAY, JULY 12, 2011
This interview, conducted and written by TMG Managing Editor Corey Murray, is part of the Content to Change series, a collection of interviews with the custom content industry’s best and brightest. Mass public transit is the single-best proving ground on the planet for the digital revolution. Washington, D.C., Or The Washington Post.
B2B MARKETING TRACTION How to Deal with a Myopic Marketer
| TUESDAY, MARCH 5, 2013
If the myopic marketer has any pride in their job whatsoever, hopefully the fear of being bested by a competitor could help them take action. Are you dealing with a myopic marketer? Someone who can’t see the forest for the trees? Here are some ways to manage this marketing personality type. Three that I identified are 1.
SAZBEAN 11 Ways to Improve Your Business Website
| WEDNESDAY, MAY 25, 2011
While I believe that websites should be designed for people, not computers (search engines), I still think it’s important to take into account SEO best practices so that you can be found by people using search engines. Yesterday we explored 7 reasons why business websites are still important. Why do they visit your website?
CONNECT THE DOCS Be Strategic, but Authentic
| WEDNESDAY, FEBRUARY 10, 2010
show I sent the stock boy out to buy a $400 video camera from Best Buy (now I use a fancy Sony that cost a few thousand bucks, but most of my recent shows I tape on a $150 Flip Cam and they look fine). We all know that effective content marketing depends on planning and strategy. You think before you speak. The day I filmed my first.
- Toward An Integrated Model of Information Seeking and Searching
This approach is best illustrated by Figure 2, "Interpenetration of the Levels." To ignore the latter is to be incomplete at best, and seriously distorting at worst. The best way I can demonstrate what I have in mind is to attempt to develop a model of information seeking and searching. TOWARD AN INTEGRATED MODEL OF. Bates.
HUBSPOT 12 Business Blogging Shortcuts for Time-Crunched Marketers
| THURSDAY, JANUARY 5, 2012
about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. Set blogging deadlines.
HUBSPOT 7 Excellent Examples of Email Personalization in Action
| WEDNESDAY, FEBRUARY 6, 2013
And the best part? Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be. Alas, first name alone just isn't cutting it these days. That's all!
HUBSPOT How to Use Email to Re-Engage Sleepy Subscribers
| WEDNESDAY, APRIL 4, 2012
Before we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it's clear why a re-engagement campaign is a good best practice to include in any email marketing program. As an email marketer, you already know you're losing about 25% of your email list every year. Your emails don't provide value for them.
SALES INTELLIGENCE VIEW Monitoring Email Marketing ROI 101
| FRIDAY, FEBRUARY 22, 2013
Sending out bulk emails to a client list isn’t the best sales strategy anymore as those emails will likely find their way to the trash quicker than it took to reach an inbox. Also, let’s be honest: email marketing has earned a bad reputation in the past few years. So, how do you monitor your ROI with email marketing?
HUBSPOT 7 Reasons Agile Marketers Are Better at Their Jobs Than You
| WEDNESDAY, SEPTEMBER 19, 2012
One of our best performing lead generation offers of all time, because no one else had written a definitive guide to using Pinterest for marketing. The concept of "agile" anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don't love 'em.). But it's not all that complicated a concept. is it?)
ANNUITAS GROUP A Strategic Approach to “Selling” Marketing Automation Internally
| TUESDAY, JUNE 5, 2012
At best, you should have your high level plan ready, an overview of the next steps, timeframes and required resources. A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. The reason? But often it will.
LEDGER BENNETT Sirius Decisions Summit summed up in tweets
| SUNDAY, MAY 12, 2013
holistic picture is typically required for the buying journey, and this is best delivered through multiple departments. 'In the aftermath of the Sirius Decisions Summit 2013 , here is a round-up of the current state of B2B marketing and the factors driving the future of B2B marketing. Content Marketing. 176ytlu @ siriusdecisions. Meryl K.
WONDERING OUT LOUD The rebirth of written communication
| WEDNESDAY, DECEMBER 15, 2010
“Letters are one of our best sources of information about the past, but these days nobody writes letters—they just call.. In a Wall Street Journal piece, author Orson Scott Card puts forth the theory that, among the many benefits it has delivered to society, the Internet has turned the tide and made the work of historians easier.
WONDERING OUT LOUD Train your people to use the phone
| MONDAY, SEPTEMBER 14, 2009
Not coincidentally, I started saving the best of the worst for future use. As a rule, it is better to give than to receive. However, as with all, there is an exception to this long-standing rule: voicemail. love receiving voicemail from people. So much so, that I rarely pick up the phone unless the caller ID is from someone I know.
HUBSPOT 10 Data Points You Need to Convert More Customers
| FRIDAY, DECEMBER 16, 2011
So how do you create a lead nurturing campaign that makes use of all of those critical lead nurturing best practices we just mentioned? Industry: If you're a B2B company and you sell products and services to people in various industries, industry information can be extraordinarily helpful in determining the best nurture path.
TRADESMEN INSIGHTS Why Are You Afraid of Starting a Blog?
| WEDNESDAY, JUNE 20, 2012
Look internally - some of your best resources might just be down the hall. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. I’m the first to admit starting a blog is a commitment, but one that’s well worth it. Try to do one original post a week.
LEADER NETWORKS On Being A Brand Online
| TUESDAY, JANUARY 26, 2010
But I persist in sharing my ideas and point of view on the social channel because I believe in the platform and have a driving need to further the best practice of building online communities for business. There is much to learn from those best practice examples. Being a brand online is reserved for the brave. venues.
BIZNOLOGY In search marketing, focus on what's important
| THURSDAY, OCTOBER 14, 2010
what is the best way to keep up with it all? Best of luck to you. Image by add1sun via Flickr. Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. Quick question. hope you can help me. and so much info in the blogosphere. am wondering. have both your SEO books.
B2BBLOGGERS A Focus On Revenue Is Not New Marketing Thinking
| WEDNESDAY, OCTOBER 19, 2011
Ideally marketing should be informing our respective organizations which customers and prospects to target because as marketers we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. Peter Drucker is attributed with saying that ?Business confess.
HUBSPOT Conversion Assists: How to Leverage Your Site's Most Influential Pages
| THURSDAY, MARCH 15, 2012
The first thing you'll need to do is understand which of your pages are your best-assisting website pages. Problem B: If your CTA points to a landing page that has a low conversion assist percentage, this probably indicates that the offer on that page isn't one of your best ones. In marketing, assists can be extremely valuable, too.
HUBSPOT New Charts: Most Effective Email Marketing Tactics for 2011
| FRIDAY, JANUARY 7, 2011
Segmenting, automatic sends based on triggers, specifying email preferences, this is where email marketing gets complicated and where you can get the best results. In my last two posts about email marketing , I covered challenges and objectives. In today’s post I want to look at email marketing tactics. But what exactly is its role?
SALES INTELLIGENCE VIEW Why is Sales Intelligence Becoming So Critical for Professional Experience?
| TUESDAY, FEBRUARY 14, 2012
It is best to answer this question by deriving some of the key duties from this job requirement and how sales intelligence can bring these duties to their fullest potential. There is little to no doubt that as sales intelligence continues to emerge in the industry, it will become a crucial component in your job resume. Aberdeen ). by $500K.”
HUBSPOT 6 Online Dating Tactics to Improve Your Facebook Fan Page
| THURSDAY, JULY 14, 2011
Always bear in mind that this is the best way to establish casual and approachable reflection of your brand. The best part of this strategy is the fact that most of the work has already been done. To steal a quote from Bob Dylan, the times they are a-changing, in the boardroom and the little black book alike. with your prospects.
HUBSPOT When NOT to Use Lead-Gen CTAs in Your Marketing
| TUESDAY, JANUARY 15, 2013
Again, the point of the post was not to generate leads; it was to come together as a community and honor an industry legend and share some of his best quotes with the world. Calls-to-action (CTAs) are the directional signals on your website. PR and Social "Buzz" Campaigns. Not in the video itself, or even the blog post we used to promote it.
B2BBLOGGERS What I Learned About B2B Social Media In Memphis
| THURSDAY, MAY 20, 2010
Experimentation Is The New Best Practice 6. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Consider a hashtag for it.
THE EFFECTIVE MARKETER Why Seeding Your Content is Key to Making it Viral
| THURSDAY, APRIL 26, 2012
It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Fringes: poorly connected people.
MODERN B2B MARKETING The Three Rs of Content Marketing Optimization
| TUESDAY, SEPTEMBER 14, 2010
The Three Rs of Content Marketing Optimization was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience.
WRITING ON THE WEB A Tale of Two Websites: Good/Bad Content
| MONDAY, MAY 9, 2011
They may not know which is best so your online site has to do some convincing and comparing. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.
HUBSPOT How to Use Web Analytics to Become a Better Marketer
| FRIDAY, AUGUST 6, 2010
Determine which keywords are giving you the best top, middle, and bottom of the funnel leads. Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Ways To Leverage Web Analytics to Become a Better Marketer. Photo Credit: Pink Sherbet Photography.
LEADER NETWORKS Why Every Company Is A Media Company
| WEDNESDAY, MARCH 10, 2010
Everyone knows that enterprise success is predicated on competitive advantage, best products and services, excellent customer service, and right pricing. What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together?
SALES LEAD DYNAMICS Want More Referrals from Clients? Don’t Make Them Guess.
| THURSDAY, JULY 19, 2012
The best way to get a referral is to make a list of people you want to meet. Fred the marketing consulting is meeting with his client Tom. Tom, I’m looking for more clients ,” Fred says “ Do you know anyone who could use my services.”. Tom is flummoxed. Well, er, ah…., Fred, we’ve never discussed referrals before… er, ah…. Fred blew it.
HUBSPOT 5 Steps to Reduce the Pain of Starting a Business Blog
| TUESDAY, SEPTEMBER 28, 2010
Seth Godin is one of those rare big thinkers and he has produced several best selling books. Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Produce it.
| TUESDAY, AUGUST 10, 2010
LOOPFUSE Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
| TUESDAY, SEPTEMBER 14, 2010
Think of it as combining a Godin “Best In The World” concept with a Porter’s Five Forces. What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing purposes. Part of the explanation for this is certainly that it’s not an easy thing to do. To start, you need a process.
LOOPFUSE A Lead: An Expression of Interest
| MONDAY, OCTOBER 4, 2010
« Previous Post The Loopfuse Exchange: Sales & Marketing Best Practices Next Post » WordPress Plugin 2.0 A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads. LoopFuse ,Inc.
HUBSPOT 5 Actionable Skills to Improve Inbound Marketing Innovation
| WEDNESDAY, AUGUST 31, 2011
If you’ve only surrounded yourself with people from your company or your industry, you’re missing out on one of the best ways to generate new ideas for your inbound marketing program. Sometimes, the best way to do that is to take a break and get away from the office. Questioning. Observing. Networking. Experimenting.
MARKETING ACTION 5 Social Media Don’ts
| TUESDAY, FEBRUARY 5, 2013
Guidelines are helpful in addition to using your best judgment to determine what is and is not appropriate when managing your company’s social media, but the list doesn’t stop here. Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation.
MARKETING LEADERSHIP COUNCIL 4 Simple Segmentation Strategies
| WEDNESDAY, DECEMBER 21, 2011
While segmentation can be approached in many ways , some of MLC’s members have evolved best-in-class winning segmentation strategies that have propelled them to success. It’s almost time to say goodbye to 2011, and to things that worried us this year. If only segmenting was as simple as they teach in Marketing 101! Listen to LG’s M.
TRADESMEN INSIGHTS Thought Leadership: Repurpose, Repackage, Refine Messages
| WEDNESDAY, JULY 21, 2010
Case Studies - can be used as a series of Best Practices and can be delivered by way of podcasts or webinars. You may be overlooking ways to “reuse the content across other medias to generate new conversations. This goes beyond the posts you’ve done. Look at white papers, articles, presentations, webinars.
INBOUND SALES NETWORK Are You Strategically Valuable to Your Customers?
| TUESDAY, AUGUST 16, 2011
This means listening, understanding, and on occasion, telling the customer that change might not be in their best interest. The only thing your customer cares about is value. To achieve radically better sales results, you must become radically more valuable to your customers – strategically valuable. Earning a Seat at the Table.
- Telephone Qualification Can Improve Marketing Lead Quality
While there are several ways to improve the quality of Marketing leads, I think one of the best solutions is to have Marketing manage the telephone lead qualification process. The best way to manage this process is to have Marketing and Sales meet frequently. Here’s why. Here are four tips for managing this process.
HUBSPOT How to Use Email to Transform Leads Into Sales
| TUESDAY, JANUARY 17, 2012
As a marketer, the best way to help in this area is to create offers that indicate sales readiness. Let's start with some common sense: don't spam your leads. Lead nurturing is a powerful tool for driving leads further down your funnel and delivering more qualified leads to your sales team. Remember, it's not about you; it's about your leads.
EARNEST ABOUT B2B This is the week that was: When social media put its brakes on
| TUESDAY, NOVEMBER 15, 2011
This week Marketo released its B2B benchmark report – examining the top challenges for B2B marketers as well as the best practices to overcome them… a lot of text to get through but well worth it. This infographic shows where money is best spent and where you are literally flushing money down the drain.
EARNEST ABOUT B2B The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI
| THURSDAY, FEBRUARY 10, 2011
Rather than building a bespoke solution for each customer from the ground up, they’ve developed reusable templates, based on industry best practice and their own experience of what works, so the solution is essentially 80% pre-built. Last year Accenture conducted an extensive survey into the strategic priorities of senior marketers globally.
BLOG MY CALLS The Top 10 Marketing Blogs We've Ever Written
| MONDAY, APRIL 8, 2013
This blog certainly doesn''t have the traffic some of our other blogs have, but the quality of writing is among the best and the point it makes is profound for marketers. '#10 - The Zombie Apocalypse of Keyword Call Tracking. This is a relatively new blog on Blog.LogMyCalls.com , but recency does not mean poor quality. Oh well. Truly.
B2BBLOGGERS Content Marketers: How to Think and Act Like a Publisher
| THURSDAY, JULY 22, 2010
Experimentation Is The New Best Practice 6. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sign up.
IT'S ALL ABOUT REVENUE Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
| FRIDAY, APRIL 8, 2011
Who’s the best content marketer these days? They focused on best practices in design and content for email communications. by Alexandra Fisher | Tweet this. You know the story. number of blind men each have the opportunity to inspect an elephant. To some, content feels like a PR campaign. and the eventual sale. powerful concept!
CONNECT THE DOCS Are you using Video for Corporate Story telling?
| TUESDAY, FEBRUARY 16, 2010
While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. What actions should marketers take in 2010?" Seamus Walsh.
CONNECT THE DOCS ClickDigest: Weekly Round-Up: 9-Oct-2009
| FRIDAY, OCTOBER 9, 2009
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Sewell.
HUBSPOT Stop Linking to Our Website or We'll Call Our Lawyers
| FRIDAY, JULY 20, 2012
It's not the best link they could receive because our website isn't dedicated to talking about men's clothing in New York, but it still has some helpful qualities. Said nobody, ever. At least that's what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way. Over an Inbound Link. slander?
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