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  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Best] Book Launch: The Frugalnomics Survival Guide
    The Frugalnomics Survival Guide is designed to help you navigate from product to value, fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey. Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Best] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    The best practice is around seven touch points. The best way to do this is to set up “thank you” pages that are similar to the landing pages offering an opportunity for prospects to contact your firm directly. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Best] Outbound Marketing Agency Orders #IMU Shutdown
    At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. Please help us save IMU.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Best] Be Relevant or Die: The New Nature of Nurture
    His goal wouldn’t be to find the best employees – he’d probably hire anyone who applied. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But the simple truth? Companies who are doing ‘the relevance thing’ well aren’t in the majority.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Best] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    As marketing and sales alignment research shows, 73% of Best-in-Class firms maintain central libraries of marketing-approved assets with templates for different selling situations. If you’re like me, you can’t remember whether to move the clocks forward or backward without repeating the old adage to “Spring Ahead, Fall Back.” 
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Best] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • CRIMSON MARKETING  |  FRIDAY, JUNE 7, 2013
    [Best] Don’t Waste Time Stressing Over Leads
    By working closely with the sales team, you can help them determine which of these is the best solution. I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.”  However, an exclusive focus on leads is a mistake.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 14, 2012
    [Best] Are you ahead of your social media customers?
    Let’s just say, a little research can go a long way, so it would be best to do that research before doing a cannonball into the deep end, so to speak. Photo credit: paparutzi. learned quite some ago to stop apologizing for my approach to this time of year. celebrate Christmas because I am a Christian. So what went so wrong? Sure it is.
  • INBLURBS  |  TUESDAY, NOVEMBER 16, 2010
    [Best] 6 Search Engine Optimization tips for great Search Engine Ratings
    Prefer to be diplomatic but not generous in opting and developing your links; since unfair links at their best won’t help you and at their worst will trouble your ranking. Best SEO tips. Are you a web master? Have you decided to redesign your website? Then undoubtedly you will be in a race. How to hit the top rating index? false.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Creating Visual Content With Canva
    Choose one that best suits your need and get ready to make this design your own! When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Starting Your Design. Choosing Your Layout.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 15, 2011
    [Best] Marketing Automation Interfaces Need Radical Surgery
    Might I suggest you add a reward -- here are the best three to consider. Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Fly-over icon labels! Dynamic menus! touch screen.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 1, 2013
    [Best] Dirty Data = Lost Revenue
    Making the investment in data hygiene tools and processes not only improves marketing campaign performance and increases the efficiency of the sales organization, it can also help define the ideal prospect and identify the best person to contact in an organization. The Impact of Dirty Data. businesses over $600 billion a year. Returned mail.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Best] Top 10 B2B Inbound Marketing Predictions for 2015
    We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. One of the best ways to do this is to develop customer/prospect personas. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite. SEO: Alive and Well.
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [Best] Content Marketing for Product Customization
    " With the high level of commoditization across B2B products and solutions, often what differentiates a company is how they help their customers use them to gain the best business outcomes. The company who does this the best from the prospects' perspective is likely the one they'll buy from. Fast movers or slow and steady?
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Best] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    There's no secret sauce, but your best bet is to be aware of some common screw-ups, and well. As a best practice, configure the links in your content to open up a brand new window/tab on the user's browser -- not replace the window your website is currently occupying. Extend this best practice to some of your other content, too.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Best] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    By Seth Godin , Best-Selling Author. When we think of being our best selves, we conjur up something more Ann-like. Tim is best known for appearances and writing on. The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Brené Brown: Live and In Person.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Best] 60% of Social Media Messages are Links to Published Content [Data]
    It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. Understanding the specific sharing behaviors of different groups can help marketers pinpoint the best methods for reaching their prospects. The results?
  • LEADER NETWORKS  |  WEDNESDAY, MAY 1, 2013
    [Best] Social Media Policy Guidelines for Physican-Patient Relationships
    The boundaries between the physician - patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of the desk. This relationship has grown more complex due to the rise of social media engagement. No-one really wants their test results Tweeted to them!
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Best] 5 Key Questions for Sales
    We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. There is so much information for them to sort through, sales cycles are extending and deals often stall or end in no decision.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Best] What An Advocate-Centric Marketing Organization Looks Like
    For example, customer success can help by introducing new customers to your advocate program during the onboarding program; sales and product teams can provide activities that advocates can participate in, such as reference calls, product reviews and test groups; and business development may have insight as to how to best motivate partner advocates.
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Best] Doing Business on Pinterest
    When it comes to matters of social media, it’s best to not count anyone out too quickly. As anyone who has invested in Myspace knows, the social media game has no safe bets. Except maybe Myspace. You can probably count them out. But, then again. If your business isn’t on Pinterest, it’s high time you set up an account.
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [Best] The Painful Reality of Social Spam
    Good group moderators are trying their best to manage the spammy promotional junk and maintain the integrity of the conversations taking place. I've been writing a series of posts lately trying to dispel B2B Marketing Buzzwords. Yes, this is a rant. You've been forewarned. You know who I'm talking about? This has your name on it.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Best] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    31) The best time to pin during the day is between 2 and 4 PM EST. ( Pinerly Study ) Tweet This Stat. 32) The best time to pin in the evening is between 8 PM and 1 AM EST. ( Pinerly Study ) Tweet This Stat. As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Check 'em out!
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Best] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    The best group names are not those containing the company’s brand, but instead are those named in a way that appears to solve your prospects’ core needs. 3. Tweet How easy it is for the mighty to fall. Especially on social media. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Best] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    Maybe the best way to understand infographics is to look at some samples. The Best and Worst Times to Send an Email (Infographic). I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it. He’s right!
  • BIZNOLOGY  |  FRIDAY, MAY 10, 2013
    [Best] The Plight of Listening in a Google Glass World
    Since there is nowhere on the planet where there are no distractions anymore (or so it seems, at least), the art of listening has been disabled at best and often crippled or even destroyed in the worst environments. And then comes the best part: we wonder why everything doesn’t work well. Photo credit: quinn.anya. And guess what?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Best] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    The best marketers know how to quantify and track every part of the process, from initial awareness, through inquiry generation, to driving sales opportunities and revenue. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Most of our clients are doing some form of pull marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2011
    [Best] Live Blogging the Eloqua Experience 2011 Keynote
    Does of track sessions, graduations, best practices. by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. But don’t forget the keynotes. A lot of people have been buzzing about the event all week. We’re live blogging here so follow along. 32AM: Eloqua’s CEO Joe Payne takes the stage. Marketing Efficiency
  • THE NEW STRATEGIST  |  MONDAY, NOVEMBER 7, 2011
    [Best] Social Strategies for Uncommon Businesses
    Use these to determine which of these categories best suits your resources. 3 - Choose a small handful of channels first, then expand: Every social media channel uses a different format. Finding the right path for your company in the world of social media isn’t as hard as you might think. But you need to provide at least one of them.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Best] How to Build Effective Teams Based on Personality Type
    You need to take into account that there are natural allies and antagonists among these four styles and also that each style functions best at a different phase in the lifecycle of a team. However, when reached, it means a team really is performing at its best and is functioning as a whole, not just as a collection of individuals.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] What Exactly Does Google Consider High Quality Marketing Content?
    It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” Every 24 hours, 2 million unique blog posts are published. What Are the Quality Guidelines? What Quality Means for Your Content Strategy. Cloaking. Hidden text.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Best] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Best of all, it's a terrific way to keep their customers and prospects engaged with the company--even when they don't need plumbing services. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. Got a problem?
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Best] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Best of all, it's a terrific way to keep their customers and prospects engaged with the company--even when they don't need plumbing services. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. Got a problem?
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Best] 8 Companies Totally Rocking Their LinkedIn Company Pages
    Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why. Despite having just 872 followers, Marketplace Home Mortgage made LinkedIn''s list of best company pages of 2013. That''s obviously a different audience. It''s a professional audience.
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Best] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    While there are places for automation in social media (such as monitoring and automatically submitting blog posts to various social networking and bookmarking sites), it’s best used carefully and sparingly. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them. It will backfire.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Best] Lower the Cost and Boost the Productivity of B2B Sales
    Selecting from the best choices reduces your investment risk and increases the likelihood of a successful new hire. B2B Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  The average tenure of a sales manager is 19 months. Lack of training.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Best] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    Check out the recent Savvy Roadtrip post highlighting some of our best posts on white paper practices for further information. If you forget your call to action, readers will at best do a search for your company on Google – and who knows where they will land? The other mistake is the inclusion of “so what&# material.
  • BIZNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Best] Agile marketing blocked: “Taking a guess can get me fired!”
    Similar to keywords, if you decide to plan out what you are going to do and stick with it, you’ll never discover the best ad, because it is never the one that you try first. Image credit: Getty Images via @daylife. In fact, she told me point blank, “Taking a guess can get me fired!” Stick with dumb paid search ads.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Best] Confessions of a Full-Time Blogger
    25 Confessions From Full-Time Bloggers and Content Creators. 1) "I often Google words to make sure I''m spelling them right." ( Tweet This Confession ). 2) "Some of my best blog post ideas come to me when I''m in the shower. It''s a pronoun. right?". "I don''t remember what it is, but I know it''s capitalized.". blogconfession". or three.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Best] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    The fan page cover is the best example of this. While the only size requirement from Facebook is to use an image at least 399 pixels in width, leveraging the exact dimensions ( 851 pixels in width by 315 pixels in height ) appears to work best, at least from an image width perspective. Facebook Page Cover Images. Thank Your Community.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Best] B2B Marketers Can Benefit from Creating White Papers
    KEO Marketing can plan and implement a comprehensive content marketing strategy that best fits your company’s needs and goals. While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Best] New Logos Don’t Fix Marketing Problems
    New Logos Don’t Fix Marketing Problems was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. Website Bounce Rate ( more info ). Yahoo!: Yahoo!
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Best] The Scariest Blog: No Personality
    Storytelling is the best way to do that. What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. What’s your back-story? He had to care. We become engaged.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Best] [Report] What Does Demand Generation Mean to You?
    Read our full report, Generate More Demand: Research, Analysis, Best Practices , and let us know how your organisation lines up. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In short, we take it pretty seriously! Notable Demand Generation Statistics. But what do you think? Demand Generation
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 15, 2014
    [Best] 2 Goals for Experts Who Write Ebooks
    The experts I know want to write because it’s time to share their message, regardless of whether their book reaches best seller status. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author. Their goals for becoming an author extend beyond imagined fame or fortune.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Best] What NBC’S Olympic Coverage Teaches About Content Marketing
    The best social content shows how the writer’s goals are aligned with the reader’s objectives. By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition. The television in my bedroom is tuned to NBC 24-hours a day. We revere the U.S. The Sports Commentators. haven’t lost it. Stick with me. The U.S.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Best] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Both of these types of messages will benefit when you apply some key best practices for improving open rates. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in. Many of us get hundreds of emails every day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Best] The Story Behind Red-Hot Storify
    And they will curate the best answers and  people who participate appreciate the fact that they are being listened to so they are part of the story. Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss   Storify.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Best] Maximizing Event Effectiveness 3 Ways
    The best advice I can give is to plan backwards once you have decided on your event schedule. It starts with choosing the event that helps you best Engage with your Buyer, a clearly defined event strategy, extensive cross-functional team planning, and a focus on details. *This post first ran in August 26, 2014 in the ANNUITAS blog.
  • SYNECORE  |  TUESDAY, FEBRUARY 3, 2015
    [Best] 5 Success Stories that Prove Responsive Web Design is the Future
    This is when Time.com decided RWD was the best way to optimize for their growing mobile audience. Most modern marketers would agree, Responsive Web Design (RWD) is the way of the future. RWD is a solution to the problem of designing for the various kinds of devices used by consumers such as mobile phones, tablets, and desktops. Skinny Ties.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Best] Savvy Speaks: Inspiring Your Writing
    My best kept secret for coming up with fresh ideas is not to chase them, but to let them come to me. Some of my best tricks for coming up with topics include: Read with a notebook. When you're trying to be creative for the same (or similar) industries day in and day out, it's easy to fall into a rut. Stephanie. Jamie. Michele.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Best] Reputation Holds the Key to Email Deliverability
    It’s best to be upfront with your subscribers to prevent complaints and protect reputation.  Even after you’ve implemented the best practices outlined above, it’s important to continue checking and managing as programs change.  By doing so, you’ll be able to spot problems quickly and efficiently and help prevent further complaints.
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Best] Account-Based Marketing … and Billy Beane … in San Francisco
    I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade. Appealing to both baseball fans and business thinkers, the book (and subsequent movie with Brad Pitt) made Oakland A’s General Manager Billy Beane’s utilization of statistics to make business decisions almost seem … well … exciting ?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Best] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Best] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that. How well do you delegate
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Why haven’t you secured a ton of domain names?
    Just gloat about all the money you’re saving by not availing your name, your brand, or yourself to the whims of others, some of whom don’t have your best interests in mind. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 4, 2010
    [Best] The Social Media Bandwagon Has Become a Supersonic Jet.
    also recently read the book Socialnomics , by Erik Qualman, which opened my eyes even further to the need to understand the social channels that are relevant to your own industry and how to best leverage them. Wendy Boyce. Listening to the dialog in the social space about your brand, product or industry. There’s nothing wrong with that.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Best] Face The Facts: Your B2B Needs A Blog
    If you’re ready to jump into the blogosphere or you already have and are looking for more information, check our best practices for compelling blog posts here and here. In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. But isn’t that the same for any marketing tactic? Boost SEO ranking.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Best] Prove Your Worth:10 KPIs for Marketers
    Clearly, Google AdWords is the best place to spend our marketing dollars. Prove Your Worth:10 KPIs for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Right?!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Best] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    Also, to deliver yet another important message from the Bureau of Obviousness, even the best laid marketing plans occasionally need adjustments on the fly. CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. You Can’t Be Flexible.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Best] Why CEOs Should NOT be Involved in Social Media
    The approach that makes the best sense is to capture the CEO’s material, content, and thoughts to create company content that can be repurposed across social media campaigns and channels. I recently read several articles about why CEOs should personally be involved in social media. The CEO’s job is not to directly participate in social media.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 27, 2012
    [Best] 3 Things to Consider When Hiring a Blog Ghostwriter
    The persona is even more important when you outsource marketing tasks to writers or consultants. (If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.). 2. Effective blogging takes a lot of time and effort.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Best] When Sales “Intelligence” is Actually Sales Interruption
    When sales reps come into the office, they see a list of leads, with their best leads (real prospects) on top, and lower quality leads (still prospects) toward the bottom.  The best solutions re-sort that list dynamically as they learn more about each prospect, continuing to reflect lead quality on a relative basis. This is bad.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Best] Ensure Your Business Looks Good Online
    ORM is the practice of making people and businesses look their best online, where there are only virtual handshakes. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 4, 2010
    [Best] The Upside of Marketing in a Down Economy by Christopher Ryan
    Our “best marketing team on the planet&# was having trouble generating enough leads to feed the hungry sales force and because we had adopted bad habits during the good times, we were not good at converting inquiries to sales opportunities and our prospect database was in disarray. Sales were down and moods turned sour. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 14, 2015
    [Best] Are You Getting Your Fair Share of Customer Testimonials?
    It’s best you control the writing. Don’t miss out on one of the best ways to have customers tell your story and build your credibility. I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Post it on your website.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Best] Welcome to the New Sales Process: How to Let Content Do the Selling
    Old-school sales started by telling consumers their best options and then engaging in a point-counterpoint dance to hammer out any objections. Relationship-based sales start by listening to your prospects, then educating them on their best options. The ABCs (always be closing) were your guiding principles.
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Best] Hard Learned Lessons about Advertising and Small Business
    They have a lot of experience advertising to the same audience and know best when to reach the targeted customer. By contrast, targeted and niche marketing works best for startups, which have a limited budget. Everyone, particularly startups, has spent large sums trying to figure out which keywords work best. Trust but Verify.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Best] A new eBook; Content Marketing Templates for Lead Generation
    Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. If you’re a content marketer, then you know the challenges you face. So what do you do?
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Best] 7 Infographics That Make the Case for Mobile Email Optimization
    If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Probably not much longer, right? Donovan
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Why it’s high time for a Trip Advisor for Content
    Able to find the best ranking content in that field. Where buyers and prospects can find the best, most useful content without the pain and disappointment they face today. An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. Guides to this.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] CFOs are Large and in Charge of Buying Process in 2012
    Whether Performance was Achieved as Promised Best Practices for Connecting, Engaging and Selling to Finance Execs Vendor sales and marketing teams can achieve better effectiveness and competitive advantage if they are better able to connect, engage and sell to the finance executive. Speaking with and evaluating prospective vendors (85%).
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] 9 Magnetic Headline Formulas to Grow CTR
    Basically, the best titles leave out the juiciest details. One of the best ways to write about controversial topics is to shed new light on a previously held belief. Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Best] Is your marketing still getting attention instead of paying attention?
    If that was true, then Stephen Hawking should be the best pitcher in baseball. I’m not trying to poke fun at CC–he seems like a nice guy and athletes are not expected to be fabulous public speakers any more than I should be expected to throw a curve ball. And this is one of the quotes they actually liked the best.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Best] Key to Creating B2B Social Content That Engage Audiences
    There are still many effective ways to reach buyers through outbound media, but it takes creativity and the best programs to integrate both old and new media content. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 20, 2012
    [Best] Are You Making These Serious Sales Assumptions?
    But if you knew that we've helped similar firms reduce their overall print spend by up to 29%, would that interest you?" "Is that the best price you have?" Five minutes. You wouldn't think it would be difficult to misconstrue those two simple words. To me, it's about five minutes, give or take a few. To my husband, it's exactly five minutes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Best] Social proof and your battle for credibility
    So I’m not following my own advice around social proof — but it is the best advice for me at this point in time of my life.  I’m hoping that if I put that “social proof energy” toward delivering consistently great content that the results will follow. Which directions are you likely to follow? personal decision.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 9, 2010
    [Best] Why companies should not Wave goodbye to email and social integration
    For example, research suggests that ‘best’ customers represent around 20 percent of a businesses customer base, and account for 80 percent of sales. This is where companies need to start thinking more strategically to identify their best customers and create unique, special experiences for them. Absolutely not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Best] Social Media, Conflicting Data, and the Search for Truth
    truly extraordinary opportunity to tap into one of the world’s best research teams to solve problems, capture valuable brand insight, and discover powerful consumer attitudes and behaviors that translate into competitive advantage. A few months ago, I hired an SEO company to do some work on behalf one of my clients. No place to turn.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Best] The Hidden Costs of Content Marketing
    The best part about baking a yummy cake or decimating a hard-cooked egg has got to be in the selfless act of sharing it. Sharing is the best, isn’t it, because it’s free! Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? But wait, there’s more.
  • ANNUITAS  |  TUESDAY, NOVEMBER 6, 2012
    [Best] Responding to the Buyers Purchase Path
    Assuming a single buyer’s journey  is not marketing best-practice, and often may cost you a sale. A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. One attendee asked, “Why would you need separate buying journeys? Acknowledgement.
  • BUYEROLOGY  |  TUESDAY, APRIL 5, 2011
    [Best] The Link Between Lead Nurturing and Buyer Experience Marketing
    Since lead nurturing is a new concept, it still struggles from not receiving the executive buy-in it should causing many sales and marketing teams to make best do with a limited budget. Image by kardboard604 via Flickr.   One approach whose value is on the rise is that of Lead Nurturing.    Why? 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Best] The 100 Most Loved Companies in the World
    The best brands are those that build a strong, enduring emotional attachment with consumers,” Bryan Dumont the president of APCO Insight said in a press release announcing the results. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. But that''s what makes marketing fun, right?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Best] The Made to Stick Success Model
    The New York Times best-seller, Made to Stick – contain a model on sticky ideas. B2B Demand Generation | The Made to Stick Success Model. share because is it a perfect model for content marketing professionals. Want to create compelling content? Ensure it adheres to these principles. Find the essence of the idea. Paint a mental picture.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Best] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    will review all the photos and select the best to get a free copy of this amazing book. (We’ll even pay the shipping costs for you.). Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. We are honored that they selected the Fearless Competitor.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Best] On Twitter and real life: some love and some tips #socialsong
    Sure, I’m not stupid: Twitter is not the place where you will normally chat with your kids, partner, best friends or dog but, hey, there’s nothing wrong with being you, right? The social network that suits me best? It’s that time of the year. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Respect.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 17, 2010
    [Best] Social Relevance Plays a Role In Vendor Selection
    IDG Connect's brief, Social Media and the IT Investment Process – Linking to Relevant Content: May the Best Vendor. There's quite a bit of talk by B2B businesses about the presumed lack of true prospects actively engaging in social media. IDG asked IT buyers about their experiences with social relevance. of the time.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 24, 2009
    [Best] Take 3 Steps Before Creating a Nurturing Program
    What's your best foot-in-the-door sale? I'm getting a lot of questions about how to get started with a nurturing program. Bravo to those marketers who are actively reaching out to get started! thought it might be useful to present 3 steps for evaluation that will help you create a baseline for building an effective nurturing program. 
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 2, 2009
    [Best] Inbound and Outbound: The Marketing Power Couple
    If we go to extremes, we may lose some of our best processes and techniques. I'm going out on a limb here to say that "new" offers advantages. I'm also taking the side of "old"—with a refresh. Obviously, lots of how we go-to-market is shifting. And, that's a good thing. Then again, change is relative.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Best] Guest Blogging for SEO: Why All Links Are Not Created Equal
    Keep Your Best Content for Yourself. In other words…only keep the best content you produce for your own blog. Ultimately you want to keep the most informative content your team writes on your own blog because that content will attract the best (and most) traffic to your site. Not All Links Are Good Links.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Best] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. The firm expects that number to grow if unchecked. Strategy trails adoption. Social Media
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Best] 8 Ads With Subliminal Messages You've Probably Missed
    This Spartan Golf Club logo is, in my opinion, one of the best. But of course, even the best ad will eventually fall out of style — if you’re looking to make a lasting impression on your prospects and customers (and make the most of your marketing spend) be subtle and clever with all your content. In short, be subtle. Advertising
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Best] 6 Writing Tips for SEO Friendly Content Marketing
    Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Both, of course.
  • VIDYARD  |  FRIDAY, MARCH 6, 2015
    [Best] Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers
    For example, if a visitor was brought to the landing page after clicking a “Watch this video” link, it may be best to have the video automatically play because that’s what the visitor is expecting. That means you have the best chance of converting page visitors if you put the most important part of your message at the beginning of your video.
  • ENGAGE  |  TUESDAY, AUGUST 9, 2011
    [Best] 4 Ways to Get More Mileage Out of Old Content
    Create best-of lists that reminisce on a subject that may have evoked emotion at one point from your readers. Submit posts from your past that you’re proud of to content aggregators and sites which showcase the “best of” content in a certain niche. I ’m a ’90s baby. So what does this have to do with content? 1.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Best] The High Cost of Lengthening Sales Cycles
    Of course reducing the sales cycle is easier said than done … but there are some ways to assure that sales cycles don’t extend any longer, and best practices to begin chipping away at the issue. For many B2B firms, sales cycles have extended by a month or more over the past few years, and show little signs of shortening.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Best] The Anatomy of a 5-Star Twitter Profile
    Next, choose a profile picture that best represents who you''re building the profile for. Images will appear best when sized to 1252 pixels by 626 pixels. It’s best to have somewhat similar follower and following counts. There was a lot to do! But it wasn''t really that merry for everyone else. Yikes. Social Media
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Best] CRM+ When Regular CRM is No Longer Enough
    With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.&# – Aberdeen Group.
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