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  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Best] Does Your Drip Marketing Leak Leads?
    The best practices use message mapping to align lead nurturing goals and content before the actual work begins. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true. It’s all about the email.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Best] How the B2B Buying Process Has Changed
    This means that the buyer has entered the next stage in their buying process without ever talking to you and is now starting to evaluate vendors to determine which one represents the best buying decision. Ten years ago, all you had to do was leave a voicemail that piqued your customer’s interest to get a call back.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Yes, you can apply the best of traditional public relations practices to the new world of social media. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Best] Five ways to stay ahead of the digital arms race
    Cultivate a learning ecosystem  - One of my best friends is a guy named Jeremy Floyd. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. Very true.  It’s also inhuman. We yearn for stability … literally homeostasis. For
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Best] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    For some best practices for video in email, and some cool examples, check out this post on why video and email is the perfect marketing combo. When distributing your videos, social channels are your best friend. First off – don’t stress, we’ve all done it. Get Your Video The Attention It Deserves. YouTube. Email campaigns.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 8 Types of Content to Help Engage Prospective Students
    This content can be focused on the top areas of study that your school needs to fill, or the areas for which you''re best known. The best way to show how it is to attend your college (or to take your online courses) is with student stories and testimonials. 'You can''t ignore your prospective students. 1) Career Guides. 3) Campus News.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Best] Why Marketers Should Invest in Visual Content Creation
    Explaining what those parts are in a status update would be, frankly, boring, and not the best use of the medium. They've asked customers to upload photos of them enjoying their Dunkin' Donuts on Facebook and Instagram, and are then featuring the best ones on both sites. Not convinced? Gives Your Brand an Identity. Take a look.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Best] Trade Shows and ROI Measurement: 5 Key Metrics
    That’s why it’s important for sales and marketing to work together to make sure they get the best bang for the buck. New Study Shows Best Way of Reaching Manufacturing Professionals. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Leads: . Cost Per Lead: a. Take
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Those early to market with the best solutions will benefit the most—and possibly lock out late comers. Here’s one example: Although there is a brief mention of a Miller product, this video is all about best welding practices. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Best] Act-On Inbound has arrived
    'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 28, 2011
    [Best] [Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic
    With Irene set to make landfall, we wish our friends and colleagues on the east coast the best for a safe weekend as Mother Nature continues to feed the headlines. Whenever big news hits, online marketers usually notice a sharp change in the metrics of the web properties they manage, and our customers are no different. Sign up here. Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Best] HubSpot's Strategy for Winning the Marketing Automation Horserace
    Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Here goes. The company is now doing more to help marketers nurture the leads its attracts.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Best] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    We’re on a mission to bring our readers the very best. And unless they start again and think about the whole thing holistically, despite threats, bribes, rewards and the best of intentions, they will never achieve their objectives. wish to thank Eric for his contributions to  Fearless Competitor. Here’s the link:  [link].
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Best] How to Create a Google+ Event [Quick Tip]
    Be as specific and explicit as possible, and make sure you fill out every form as best you can. Tip: It''s best to include both a start and end time for your event so folks using Google Calendar can add the event to their calendar without any question about the event''s end date. What a time saver! So, what do you say? Great! But wait.
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Best] How do you optimize paid media?
    The best way to do so is to not push people buy products but live and share moments in the world where things happen either for FIRST time or each time has the excitement of the FIRST time. 'Image by None via CrunchBase. Biddable media and story telling. And these things are different for different markets, audiences, and groups. Measurement.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Best] Top 5 ways to optimize sales enablement efforts
    They work with the customers day in and day out, so they have the best idea of what will speak to your customers. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] What Exactly Does Google Consider High Quality Marketing Content?
    It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” 'Every 24 hours, 2 million unique blog posts are published. What Are the Quality Guidelines? What Quality Means for Your Content Strategy. Cloaking. Hidden text.
  • B2B MEMES  |  TUESDAY, JUNE 7, 2011
    [Best] Should You Edit Guest Posts? 5 Tips for Better Copy
    But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. In a way, I’m asking a trick question. Give fair warning. Choose wisely. Tidy up. Let me know.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Best] How does your team get digital marketing training?
    The hard part of this approach is that the problem I am hired for gets solved, but there typically is no formal approach to transferring the learning to the team, and they hire me again for the next problem, which might not be the best outcome for the client. Photo credit: Wikipedia. The good ones include exercises that cement the learning.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Best] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. " Short answer: Heck yes! You bet!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Best] 5 Signs Your Call-to-Action Needs a Makeover
    So it’s also important that you follow landing page best practices to ensure that your landing page matches the CTA and offer. Free Webinar: Website Redesign Best Practices. A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. Free whitepapers. Free webinars.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Best] Social Media Friends … with Benefits
    The best time to get started in social media was years ago. The second best time is today. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.&#
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Best] How Businesses Can Increase Word-of-Mouth Recommendations [Data]
    So let's check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business. Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. What Tickles Consumers' Fancies.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Best] 10 Content Marketing Failures – Do Not Try This at Home
    Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 78% of CMOs think content is the future of marketing ideas and strategy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Best] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Just go take a look at Best Buy's @Twelpforce for another stellar spin on the concept. Best Buy's account is managed by over 3,000 Best Buy employees who can feel free to share content and be themselves without constantly worrying they're "doing something wrong.". the era of experimentation. Oooh, I like this era! Loosen up!
  • BLOG MY CALLS  |  MONDAY, JUNE 3, 2013
    [Best] The Dirty Secret of Content Marketing
    But, it does mean that you should spend SIGNIFICANT time to come up with the sexiest and best title possible. 'Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is no exception. The Dirty Secret Explained. They''re generally between 15 and 25 pages long.
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Best] 6 Reasons Authorship Matters So Much for Google SEO
    Then, on Thursday, the best-selling SEO author of all-time, Michael Fleischner, said on a LogMyCalls webinar on that authorship is increasing CTR and will be an ever-increasing element of the Google Algorithms. SEO is, fundamentally, changing again. Basically Google wants to tie every piece of content to an author. Why do they care so much?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 8, 2013
    [Best] Google Adwords Changes You Want to Know
    Targeting Options – People are constantly switching between devices – mobile, tablet, or desktop – and using the one that works best for them based on their location/time and their end goal. In February, Google released the option to upgrade to Enhanced Campaigns. What does this mean for you and your business?
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Best] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Best] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    Takeaway: The  2013 Social Media Marketing Industry Report author, Michael Stelzner, sums it up best: “as more and more businesses become social, those who best engage will stand out.” 'Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Social Media Is Still Growing.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • WRITTENT  |  WEDNESDAY, MAY 29, 2013
    [Best] 25 Reasons Your Content Marketing Strategy is a Snooze
    'It’s no secret that content marketers don’t always get the best rap. It’s why you need to aim for your “sweet spot,” where you relay the things your company does best, in a way that resonates with your prospects’ priorities. Often, marketers smooth over the truth to present their product in the best light. Clarity. Attitude.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. Phil Fernandez.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How to Be a Customer Service Unicorn
    For non-critical customer questions—and occasionally complaints—social media is your best bet. 'The only thing that a customer remembers more than a bad customer service experience is an amazing one. Meanwhile, 15% of your customers—and potential prospects—hung up the phone already and possibly called your competitor. Here are some tips.
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Is a degree really valuable?
    It's a subject I'll be doing my best to be helpful about at a local school careers evening tomorrow night. There's an interesting debate going on in Higher Education of course, centring on the value of a degree. The question I always get asked is 'should I do a marketing degree if I want to get into marketing?' What does everyone else think?
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2012
    [Best] A Marketer's Guide to Picking the Perfect Analytics Tool
    To figure out what type of analytics you need , it's best to go back to the start and think about what makes your company unique, then find an analytics tool that matches those needs. If not, it's best to prioritize something that is easy to use. Stop me if this sounds familiar. You log in to your analytics program and poke around.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Best] Digital Marketing: 4 steps to success
    Optimization refers to the ongoing experimentation that digital marketers perform, to identify the best combination of marketing strategies and tactics for achieving their goals. Digital marketing: How B2B marketers can use it to pick the best marketing strategies. Segmentation. Integration. Automation. Optimization. Tweet This!
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Best] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    And, you don’t want to wait until all the best social media territory is taken. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, OCTOBER 29, 2009
    [Best] Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest
    The best way to account for this, is to have a rigorous process of eliminating inactive names from an “Interested” stage at the top of the funnel. Analyzing marketing actions at the top of the funnel has some interesting nuances. In looking at the top of the funnel, it is critical to be able to carve out these “inactive names” from the rest.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Best] 5 Ways to Get More LinkedIn Company Followers
    The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. B2B companies now have the ability to share updates with their followers on LinkedIn. Based on executive remarks, more functions are coming to company pages.
  • HUBSPOT  |  THURSDAY, MAY 5, 2011
    [Best] 3 Reasons Why Black Hat Tactics are like Drugs – Just Say No
    If you find yourself being coerced with the following propositions, we’ve armed you with best practice information to remain above the influence. The truth is, the best links are those that are produced organically, period. color and underline) to make the link look like body text. Marketing Takeaway. Photo Credit: [link].
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Disagreements between sales and marketing, sales and IT, and sales and customer service should be dissolved through alignment and integration of departments so everone can do their job to the best of their ability. 'Happy Friday, Sales Prospecting Perspectives readers! At AG Salesworks, we often hold contests for inside sales reps.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Best] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Best] This Week in Digital Strategy 3.7.14
    In order to become the best social media marketer you can be check out the following superpowers that every social media marketer needs to possess. It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. 'Happy Friday, everyone!
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 28, 2013
    [Best] How to Meet Your Ideal Prospect
    Your best referral sources are other professionals who call on your prospects. The best referral relationship is a two-way street. 'You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know how you can help them.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Best] Unveiling New Logo for #Nifty50 Kids
    For complete guidelines and to nominate an innovative man or woman in technology who actively engages their colleagues on Twitter, please complete the nomination form and tell us why you think your nominee ranks among the best of the best. Nifty50 Kids Looking for a 2012 Corporate Sponsor. This year our focus is technology. Nifty50
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Best] 40 million people can’t be wrong — The secrets of viral
    Probably the best #sxsw session I’ve seen. 'By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Best] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Instead, you must deliver experiences that are best suited to the way visitors use different devices and screen sizes. Mobile marketing is relatively new ground, so best practices are still burgeoning. The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot. Let's learn more, shall we?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Best] How to Unseat an Incumbent?
    'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Best] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Best] 4 Social Media Mining Metrics
    Over time, norms and best practices will emerge. But for the moment, these four pathways provide the best approaches to understand and utilize what customers are saying about us and our brands. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Three Views On The Future Of The CMO
    The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Best] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Best] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Following are the processes or lever types that make up best-practice marketing analytics reviews. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Data tracking, aggregation and measurement.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Best] How to Achieve Inbound Marketing Success in Less Than a Month
    While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Using her HubSpot trial , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 8, 2010
    [Best] Three Keys To The Secret Garden: Credibility, Selectivity and Balance
    Often the best practice issued for B2C social media is dialectically opposite B2B best practice. That is why they are often best created by a notable company or authoritative association. Credibility, Selectivity and Balance - these are very important parts of gated online communities. Tweet about top discussions!
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Best] Using Content for Inbound Marketing: Mine or Yours?
    Assess your ability to grow the traffic and exposure you need to your own site and choose to take advantage of the type of syndication that serves you best.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? discusses how enterprises, publishers and PR firms can benefit from aggregation and curation. 
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Best] Why is customer-centric marketing still more talk than action?
    These are your best customers, folks! Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little action?
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Best] The continuing rise of Account-Based Marketing: Four keys to success
    Client Collaboration: The best ABM programs are not only transparent to the client (i.e., Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them. One would certainly hope so!) Don't skip this step! Is ABM here to stay?
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    [Best] Does Groupon Work for Your Business?
    Once you’ve spent the money to get new customers in the door, your highest priority should be to deliver the best possible services to ensure that they return. The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. That’s like $15 free!”
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Best] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.
  • GREAT B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Best] Leverage Partnerships to Find New B2B Sales Leads
    Partner marketing programs can be one of your best sources for new sales leads, for the following reasons: Partners open up access to totally new markets. Remember that partners will want to cooperate with you (and supply you with fresh leads) only to the degree that they perceive it to be in their best interest.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Best] 3 Opportunities for Sharing the SEO Workload
    Most websites have the FAQ section presented as one very long page that people have to scroll through, or at best anchor links to move you around the page. The best part is that this won't take too much time - The content is already produced and ready to go, and you just need to wrap it up in a bow and let your visitors open it.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Best] Google Analytics: Universally Useful and Ever-Improving
    Sure, if I’m Bank of America or Best Buy or Barnes & Noble, I need something more industrial and robust, but if I’m the Forklift Network or the Rochester Americans hockey team, or the state government of Kentucky , Google probably works out just fine, thank you very much. Andrew Lucyszyn. That’s no longer the case, of course.
  • HUBSPOT  |  SUNDAY, FEBRUARY 2, 2014
    [Best] The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week
    And these aren''t just our favorites: they''re all winners of " Awwwards " -- an honor bestowed to the agencies behind the web''s best-designed sites. Who Wore It Best? Celebrity gossip and fashion publications love to pit celebrities against each other in their "Who Wore It Best?" It''s bright. It''s flashy. Who will win?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Best] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    And of course San Francisco is the best place for such a meeting of the minds. But what performs best on social media ? Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Pretty cool. So what is the solution?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Best] Social Media Writing: How to Write for Engagement on Facebook
    Very short posts do best in terms of likes. Keep it short and sweet just like they do – but be sure to review your page’s analytics to find out what works best for your brand. In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Turns out it does! Part 2).
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Best] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Best Practices for CTAs. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. 'Here’s a question to ponder: Why did you build a website for your business? What is Conversion Optimization? Some examples are: Contact form filled out. Phone call completed.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Best] How to Develop an Unforgettable Voice in Your Writing
    You’ll do your best writing when you write about something you feel strongly about. The best approach is to wait a day. Nonfiction best sellers. book lands on a list like the New York Times Best Sellers because it’s popular. 'To be a successful writer, you must possess an unforgettable voice. You know. IMPACT.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 16, 2013
    [Best] 5 Ideas for New Business Blog Topics for a New Year
    Covering new topics is one of the best ways to get new readership as well as appeal to your current audience. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. But what exactly does “fresh” content entail?
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Best] 12 New Year's Marketing Resolutions You Can Actually Keep
    You spend a lot of time and effort designing websites, landing pages, forms, and email campaigns, so of course you'll want to optimize them for the best possible results. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news.
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Best] Why You Should Question Your Sales Culture
    SLC’s research is helping sales organizations avoid being commoditized and to break away from the price-driven sale by identifying the winning sales behaviors for this new era of selling, outlining effective messaging strategies, and identifying best-in-class stakeholder management tactics. And, can sales culture be changed anyway?
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Getting Challenger Skills to Stick
    We’ve found that the best organizations use an approach akin to a boot camp to develop tacit skills in their sales people. Over the last few years, we’ve worked with countless members on their journey to become a Challenger sales organization. Because Challenger skills (i.e., Make tacit skills tangible. Also, to learn more about how St.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 8, 2011
    [Best] What Makes a World-Class Sales Organization Tick?
    The Anatomy then covers Customer Management, a section which includes everything from best practices around segmentation to the need to develop commercial messaging that leads customers to a company’s unique differentiators. Salespeople are famously competitive and they’re often looking to improve upon how things are being done.
  • SALES CHALLENGER  |  THURSDAY, APRIL 28, 2011
    [Best] The Most Important Question You Can Ask Your Stars
    We literally wanted to get inside the head of the best reps in the world, and these stars didn’t disappoint. Here at the SEC, we just emerged from our most extensive annual research process. Members: be sure to register for an upcoming session and the overview teleconference on June 1 ). just know when it’s right.” That’s it.
  • MARKETING ACTION  |  MONDAY, JANUARY 13, 2014
    [Best] Google Authorship 101
    The more competitive your industry, the more important it is to implement SEO best practices. What hasn’t changed is Google’s continuous focus on providing the best results possible to the searcher. It’s best if your email address uses the same domain as the site on which your content is published. SEO and Google Authorship.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 16, 2013
    [Best] What are You Doing to Ensure Your Content is Being Read?
    You may have some of the best content in the world, but if no one reads it, what’s the point ? recently read a post by Heidi Cohen, 13 Ways to Maximize Content Marketing Effectiveness t hat got me to thinking about getting back to the basics and making the effort of writing posts to pay off. Make your headline make the reader stop.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Best] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    'The conventional wisdom around compensation is that you should tie it to specific, measurable goals to get the best results. Your best marketers should get promotions and raises and maybe even an annual bonus. think that is a huge mistake. In Marketing, you need to use a lot more creativity. Here''s why. If it''s pipeline, same thing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Best] 5 Reasons Why Your Inbound Marketing Isn’t Working
    You continue down the right path–spending time on social, creating even more content, and following all of the inbound marketing best practices. Reasons Why Your Inbound Marketing Isn’t Working was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. At first, things are going great! So what went wrong?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Best] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    It’s important to do some testing with these techniques, to see what works best for your brand.  was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock It’s official – the bird is the word!  itsgoodtobeJackDorsey. Did you know there are 500 million tweets sent every day?!
  • SALES LEAD INSIGHTS  |  THURSDAY, FEBRUARY 25, 2010
    [Best] Business Marketing Association Renames its Marketing Awards Competition the B2s
    And that isn’t the best analogy for an awards show, is it?) Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Best] What is B2B Marketing?
    Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 27, 2010
    [Best] Lessons from Sales and Marketing Revenue Masters
    This has lead to lots of discussions in the marketing department about the best ways to measure results to ensure marketing gets credit for their contributions to the pipeline. Their best practice include: Providing proof about the revenue they generate for the organization as part of their reporting.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Best] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    But the cost-per-response model saves them the effort of managing details such as importing and refreshing lists, spacing their mailings over time, and tracking which segments respond best. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. That's worth some excitement. Nothing new there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Best] Official Google Docs Blog: Live blogging with Docs
    And the Ctrl+S keyboard shortcut is your best friend – you can save content without reloading the page. skip to main | skip to sidebar. Live blogging with Docs. Wednesday, July 09, 2008 6:51 AM. We watched the video, read his blog post, and were completely impressed. OK, we are now ready to roll. Now you have two options here. 48 AM.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 30, 2011
    [Best] Marketing Operations, Accountability and Disposability
    If your organization empowers you, you have an incredible opportunity to really experience the best of Marketing Operations — to be part of the transformation, the shift in Modus Operandi (MO). It all depends, really, on an organization’s fundamental view of its people. Are your people truly valued or easily replaceable? Empowered Marketers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    They could be a member of the marketing team, or any other team -- often the people on the front lines of lead and customer communication are the best equipped for roles like this. 'Content is one of the more important aspects of your website, but it can also be the biggest pain. Here''s how. Create Once, and Create Well. Talk about ROI.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Best] Email Marketing In A Nutshell
    Tell your audience only the basics and best attributes about the product or service you are offering, while also offering them a link to click and learn more about it. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line. theboywholived).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 11, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
    Complexity is an excuse; so do your best to present solutions simply. Thursday: Communication: The Best Bang for Your Buck. 'Happy Friday, blog readers! Here are some of our favorite sales and marketing posts that we shared on our Twitter feed this week. How to Measure Outbound Sales Success. Communication in inside sales is important.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Best] How to Calculate Whether That Trade Show Was Worth the Investment
    The best way to track ROI is using this formula: (Gross Profit - Marketing Expenses) / Marketing Expenses. The best way for us to track this is to set up a naming convention for all leads generated due to that event. We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance. What a bummer.
  • HINGE MARKETING  |  MONDAY, AUGUST 19, 2013
    [Best] Social Media Marketing Guide for Professional Services
    Is this a threat, where competitors poach your best people and offhand comments present liability risks? Or is it an opportunity to reach new markets and recruit the very best people? What are the best uses and smartest approaches? 'Hinge is releasing a comprehensive new guide to social media for professional services firms.
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