Page 90 of 176 Previous | Next 
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Best] Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net
    Obama, a Terrorist’s Best Friend - When a Parent’s Politics Interferes with his Son’s Education. Best Posts. Open Education. Free Education for All. Using Blogs to Enhance Learning â?? Some Helpful Tips. At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 tools. In her piece, â??
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Best] Why Every Business Should Be On Pinterest
    Many of these stats were taken from econsultancy’s recent eBook, “ Pinterest for Business: A Best Practice Guide.”. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. Affinity, Intent, Proximity, Action.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Best] 14 Marketing Life Lines in Case of Social Armageddon
    Virtual Event: One of the best parts of marketing digitally is the lack of geographical limitations. Last week on {grow}, Mark W. Schaefer wrote a post called Is the Social Web Heading for a Meltdown? The overwhelming consensus of the {grow} community is that - yes - a social meltdown is a matter of when, not if. More posts by Jamie.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Best] An Indispensible Guide for Email Marketing
    wish I had a guide like the one Galen De Young from Proteus recently sent me: Email Marketing Best Practices. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Note: Two sections of the eBook are available at anytime, or you can or you can register to receive the entire eBook). Use it wisely.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Best] An Indispensible Guide for Email Marketing
    wish I had a guide like the one Galeyn De Young from Proteus recently sent me: Email Marketing Best Practices. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Note: Two sections of the eBook are available at anytime, or you can or you can register to receive the entire eBook). Use it wisely.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Best] The future of content research
    The industry is still very much in its infancy – there is lots of potential but companies are still figuring out how best to adopt social media. Despite many companies now implementing strategies, according to our recently published Future of Content survey , there are two notable areas for improvement.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Best] 78 Tweetable Moments From Social Media Plus #SMPlus
    This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. Digital_Think: In Social Media the best storyteller wins. Serve. dpbell.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 9, 2010
    [Best] Publishers - Give Content Away to Get
    As you’ll see, we promote the best blogs in the industry and link out to those blogs. It also positions us as the experts in the content marketing industry by highlighting the best content in the industry (even though it’s not ours).  Marketers, you have permission to look away ;). Publishers Need to Give to Get. Let me explain. Publishers
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Best] How Services Firms Grow with Online Marketing (Guest Post)
    We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 30, 2013
    [Best] 2014 New Year, New Goals? What are yours?
    All the Best in 2014 and Think Positive! '2014 New Year, New Goals? What are Yours? For the past 20 + years each holiday weekend I sit down along with my wife to discuss the previous year and think about the upcoming year. It is my hope that if you haven’t created formal 1, 5, 15 year plan for your life that you will consider it. Travel to?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Best] Marketing Automation- Keep Them Coming Back For More
    Marketing Automation- Keep Them Coming Back For More was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kelly Waffle There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their hot doughnuts.  This doughnut chain’s success did not come by accident. 
  • THE ROI GUY  |  THURSDAY, MARCH 14, 2013
    [Best] Sales Enablement’s Dirty Big Secret
    The Bottom-Line So how to best reduce the hidden cost of sales, improve selling effectiveness / yield and drive higher Sales ROI? Attending the Forrester Sales Enablement Forum, one research metric was presented that just blew me away. That’s $135 large a year folks on the hidden cost of sales ! M each year. Not necessarily. Why Change?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Best] SEO is the Top Skill for Digital Marketers
    We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase. In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. The last time we met, I asked the group what their top pain point was.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Best] Are You Using LinkedIn to Generate Leads?
    LinkedIn has always been one of my best sources of activity to my blog. It also allows me to network with others who have the same interest in groups that I join, and I can always count on input from those who are linked with me if I need something or a question answered. Don’t post something for the sake of posting.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Best] Webinar Q&A: Content is Marketing Currency
    One of the best examples around is HubSpot. Marketing automation is best used in support of a solid process. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream. And it's paying off. and more.
  • MEASURABLE MARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Best] B2B Lead Generation Metrics: Which is More Important Lead Quality or Lead Quantity?
    The study, which surveyed B2B marketers, includes some interesting findings on marketers’ best practices for measuring their lead generation efforts. Of course the best lead generation practice is to develop a strategy that balances lead quality and quantity. Lead quality based on sales conversion rates – 53%. Testing.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Best] To Sell A Conference, Give Away Last Year’s “Takeaways”
    After a brief introductory paragraph or two, it provides a teaser list of six tips (each of which is actually a “best practices”) that was presented during earlier conferences. Tip 6 – 10 best practices for building Xcelsius dashboards. Gotten a pitch to attend a conference or trade show lately?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 20, 2011
    [Best] Savvy Speaks: Harpooning the Fail Whale
    What I can share, are my three best tips for avoiding flubs and faux pas: Planning: Don't skimp on the planning phases. People Skills: When something does go awry be gracious, be honest, and put your best conflict resolution skills to work. You messed up. Big time. What do you do next? So - how do YOU handle failure? Jamie. Wendy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] 6 Tips for Preparing Your Company Sales Presentation
    And the best examples will come from your sales reps: We were holding a workshop with the sales reps of an insurance broker to develop a presentation. The sales reps will also be able to identify the best clients to approach for video testimonials and case studies. Simon Cowell has popularized the phrase “You owned that song&#.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] 9 Tips for Preparing a Solid Sales Presentation
    And the best examples will come from your sales reps: We were holding a workshop with the sales reps of an insurance broker to develop a presentation. The sales reps will also be able to identify the best clients to approach for video testimonials and case studies. Simon Cowell has popularized the phrase “You owned that song&#.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Best] A Day in the Life of a Content Marketing Manager
    Day in the Life of a Content Marketing Manager was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman They say that content is king…the Yin to social media’s Yang. Content feeds the beast! If you are a smaller company, than one or two people could suffice. What does a content marketer do? Webinars.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 28, 2012
    [Best] New Year, New You
    You cannot do everything, and the best marketers focus and figure out what they need to do to hit their marketing objectives.  New Year, New You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heidi Bullock With the current year coming to a close, it is often a time for reflection.  love data. 
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Best] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Incremental SEO improvements add up to large gains.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Why Your Technology Firm Needs a Content Marketing Strategy
    It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. 'The key to marketing success online is educating prospects. Content is king. Why, you ask? All of these lead to more web visitors through social media and SEO.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Best] 5 Strategies that Fuel the Sales and Marketing Machine
    Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The event was, however, subtly different.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Best] The 100 Most Loved Companies in the World
    The best brands are those that build a strong, enduring emotional attachment with consumers,” Bryan Dumont the president of APCO Insight said in a press release announcing the results. 'A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. But that''s what makes marketing fun, right?
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Best] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    For now, Foursquare is testing Promoted Updates with a group of pilot partners including both local businesses and nationwide brands such as Best Buy, Gap, Walgreens, and Dave & Buster's. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. What Are Local Updates? Get it?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Best] How a Small VC's Commitment to Content Made a BIG Difference
    In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. Sound familiar?
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 15, 2011
    [Best] Happy 2nd Birthday Social Media B2B!
    Sharing thoughts, new ideas, best practices and examples of social media use in B2B companies does not seem like a new or revolutionary idea today, but two years ago, we were part of a handful of people who were doing it. We thank you for your support of this site and other sites that provide ideas and best practices for B2B social media.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 14, 2011
    [Best] Applying Science to B2B Marketing & Online Testing
    Adding an additional step to increase conversion goes against every conversion optimization best practice I’ve ever learned but, this time, it worked. Recently I came across a B2B marketing case study on WhichTestWon.com regarding this topic that revealed just how important personal relevance may be in motivating buying behavior.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Best] Marketers: How To Get Noticed by “Influencers”
    Jeremiah Owyang , an expert in influencer marketing, said, “The best way to become an influencer is to create one.” Social strategist and PR expert Meg Fowler sums it up best: “If you’re constantly asking for introductions, favors & ‘ins’ over social networks, you’re going to teach people to avoid you.”. How can you do this?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Best] Think Creatively About Your Search Ads With These Top Questions
    Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. Let’s cover each of these areas with the sample questions we ask and the best practices and solutions we recommend to help you succeed with your marketing challenges.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 18, 2012
    [Best] The 7 Questions That Unlock Social Media Traffic Secrets
    Lilach’s contribution was recognized nationally, when she became a finalist at the Best MumPreneur of the Year Award, presented at Downing Street, where she was praised for her entrepreneurial efforts. If you’re reading this post you are interested in generating traffic via social media. What demographics does she fall into? Her problems?
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Best] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizen journalism may be what we’re labeling the user-generated news coverage phenomenon, but the label is misleading at best. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. And when the three of them get together and talk about the future of content, you sit down and take notes. Digital exposes redundancy.
  • JUNTA 42  |  WEDNESDAY, AUGUST 18, 2010
    [Best] Say it ain't so! Advertising and Content Marketing Work Together
     The point may be this:  the best most findable online content may just win the buying recommendation. We received an unbelievable reaction to my post last week on why print will be making a comeback in 2011. If you get a chance, take a stroll through the comments of the post.). 75% visited the company's website.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Best] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    As a best practice, you should be using a “From” address that your client can easily relate to your brand, such as your.name@companyname.com. also recommend, if you haven’t already, implement DKIM and SPF to ensure you are compliant with today’s standards and best practices.  Many ISPs, such as Yahoo, have begun implementing DMARC.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Best] Building a B2B Marketing Brand Advocate Army
    Building a B2B Marketing Brand Advocate Army was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. Company.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Best] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    We need to track—as best we can through web analytics as well as our CRM systems—the progression made by all parties involved in the purchase process. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Which media channel is really driving the sale, they ask.  Where should we assign credit? 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 12, 2012
    [Best] Preventing “No Show” Sales Calls Before They Happen.
    have had inside sales reps tell me that they just passed me the “Best lead in the universe” This may be true at the time it is passed, but even the best lead in the universe is shaky if it is booked over a month out. No show sales calls are like let down movies. So what to do!?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 1, 2010
    [Best] Are You Getting the Most Out Your A Player Inside Sales Reps?
    Every couple of weeks she would sit down with me to listen in on dials, and of course I was on my best behavior. Take the time to sit with your teleprospectors and have a healthy discussion around ways to best meld their approach into your company's perceived best approach to making dials. and not just from the low performers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 22, 2010
    [Best] Who do Your Teleprospectors Call?
    Due to time constraints, they might start cherry picking prospects who they feel are the best fit and disregard others who might have actually been ready to buy. One of my previous blogs talks about why this isn't always the best strategy. It's also important to evaluate what type of calling you want done for each campaign.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] What Is Productivity?
    Best of StevePavlina.com. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. « Manifesting Intentions. Polyphasic Sleep » What Is Productivity? October 19th, 2005 by Steve Pavlina Email this article to a friend. productivity equals value divided by time). Impact.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Best] Value Selling Tools and the Buying Lifecycle
    But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. But up-front purchase price isn’t everything.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Best] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    best call tracking providers) and then is matched to the advertisers targeted keyword. In In this example the keyword “call tracking” would be listed in the Ifbyphone reporting, but the actual user’s search query “best call tracking providers” would not. Encrypted Google Paid Search Queries.
  • BLUE FOCUS MARKETING  |  SATURDAY, JANUARY 11, 2014
    [Best] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). 'Mark your calendars for Tuesday, January 21! After the Conference Board talk, the S-Train will proceed to IBM’s Connect Conference (Jan. With every stop, the S-Train keeps gaining more momentum.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Best] 8 Steps to a Killer Social Media Newsroom for Inbound PR
    One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom. Creating remarkable content can be a great way to generate inbound media coverage for your business. Heck, at HubSpot, we do it, too! Here are our top 8 tips for creating a truly stellar one.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Best] 6 Types of Facebook Posts That'll Help You Generate Leads
    The best part about this type of lead generation is that Facebook Fans won''t have to interrupt their time on Facebook to download your offer. 'This post is an excerpt from our ebook, How to Generate Leads Using Facebook. According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013.
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Best] Content Marketing Videos: Speak to Problems First
    What’s the best way to write a script for a video ? but without focusing on the problems people struggle with, nobody is going to be interested in the fact that you’re the best coach or consultant around. Content marketing with videos is a key marketing tool, and it’s getting easier to do. just love this service.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Best] 10 Ways to Make Your B2B Trade Show Social
    The best thing about tradeshow video is that you can get physical access to lots of people in your industry that are not normally together. B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Best] 25 TEDTalk Quotes to Inspire You
    Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes , a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks. Have you ever attended live or viewed an online TEDTalk ?
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Best] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    What do your best customers have in common? Sometimes the best thing to do is part ways. Experimentation Is The New Best Practice 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Return to core messaging.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] 3 Tips to Teach New Reps for Successful Sales and Marketing Alignment
    Go through techniques for making the process more consultative by role-playing an open dialogue and have them listen in on sales calls from your best inbound sellers. 'Niti Shah is the Head of Sales Content and editor of the new Inbound Sales section of HubSpot’s media hub. You can follow her at @nitifromboston. How do you avoid this?
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 10, 2011
    [Best] Innovation Gone Wild On Madison Avenue
    Big ideas, hard work, never settling, openness to constant change and technologies, attracting the best talent with the best attitudes, simultaneously getting people from many different disciplines to have a singular, unrelenting and unified focus.&#. “Crowdsourcing on the prowl in Adland’s jungle”. disappear.  Agile Agency – SXSW.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2011
    [Best] Follow the Yellow Brick Road to Revenue Performance Management
    RPM is the culmination of a variety of best practices and concepts that have been used by B2B Marketers to outperform their peers for years. These best practices can be bucketed into four fundamental building blocks of Revenue Performance Management: Lead Lifecycle Management : Managing engagement with prospects and customers.  Reddit.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Best] Five Big Shifts in Social Media Marketing
    This shift has also altered best practices for successful product launches. Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Best] Here's Your Chance to Write a Happy Ending for the Most Heartwarming Christmas Story Ever
    Leo Grand’s story might be the best thing you will hear this year at Christmas, a real-life version of "It''s a Wonderful Life.". We can, in fact, give Leo Grand the best Christmas ever. Let’s blow this guy’s mind, and give him the best Christmas ever. To read more content like this, subscribe to UATTR.
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Best] Is Your Brand a People Person?
    We’ve got the best product. Remember the scene from the 1999 movie Office Space when the two consultants interview employees at the fictional software firm Initech ahead of companywide layoffs? What would ya say you do here? asks one of the consultants. I have people skills. am good at dealing with people! Can’t you understand that?!”
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Best] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. 'Social media has historically been a great conversational tool for businesses. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy.
  • THE NEW STRATEGIST  |  SUNDAY, AUGUST 7, 2011
    [Best] 3 Essential Twitter Chats for Business
    It’s a rapid-fire learning experience that brings the best of both sides of an issue in to the limelight. This is an amazing opportunity to learn from the best, and get tips to take your blogging efforts to new heights. Twitter chats are an invaluable source of insight, discussion, and debate.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Best] The Only Metrics You Need to Optimize Website Performance
    Business blogging is one of the best ways to create new pages that can be indexed by search engines. Your website is the hub of your inbound marketing efforts. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Unique Visitors.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, JUNE 26, 2013
    [Best] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
    Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. What Types of Video Marketing Content Work Best for Pinterest? Ideas Blog. Entire Site. Search. Tweet. link].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    The reason I do that is because it’s part of what we do at MarketingProfs, to find the best voices out there to contribute either as speakers, as writers, as bloggers, and as content creators. Marketo: What is your number one tip for businesses who are struggling to find content ideas? Ann Handley:  Make the customer the hero of your story.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MAY 6, 2012
    [Best] Top 50 Sales & Marketing Influencers for 2012
    The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. this is a press release we just sent out). KNOXVILLE , Tenn., m glad Ken is part of the team.”.
  • THE POINT  |  MONDAY, JULY 18, 2011
    [Best] Sample Outline for a Lead Generation White Paper
    This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. How to choose a solution/vendor. Summary.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Best] How to Master the Connect Call
    Use the prospect’s recent actions as a conversation starting point: “I noticed that you downloaded our ebook on XYZ best practices. Spend some time building rapport by bonding about anything you can find in common (and do your very best to find some unexpected commonality that’s more creative than today’s weather). Few Clarifications.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Best] How to Get More Leads by Optimizing Your Website Images
    The best way to decrease your image''s file size while maintaining the image''s visual aesthetics (e.g. 'There''s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path , place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. to 35.6%.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 18, 2011
    [Best] 8 Insanely Simple Tips for Marketing your Blog and Increasing Subscribers
    Related Stories 15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011 [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog. Better yet, optimize your blog for SEO with Scribe using this target key phrase.
  • ENGAGE  |  THURSDAY, APRIL 26, 2012
    [Best] Why Great Writing Serves the Reader, Not the Ego
    While we owe it to the reader to give our best work, we also owe it to readers to be realistic and understanding. In college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud. This is a scary thing for a tutor—or even more, a writer , to face. Think, and think a lot.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Best] Proposal Videos: Get Your Audience to Say “I Do”
    Proposal Videos: Get Your Audience to Say “I Do” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Despite being an immature, cynical 23 year old, I can’t help but be touched by one of the latest YouTube crazes: wedding proposal videos. These videos go incredibly viral.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. 'One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 16, 2010
    [Best] Can Marketing Ever Make Sales Happy?
    There are excellent articles in here by some of the best people I know: Andrew Gaffney, publisher of the Demand Gen Report , offers some terrific insights on Marketing Metrics that Matter. Of course, I don't have an opinion on this topic! It's only something I've been ranting about for 20 years.    Enough said.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, OCTOBER 7, 2009
    [Best] Social CRM and You
    The best article I’ve read so far on this topic ( “Using social software to reinvent the customer relationship&# ), provides a lot more detail on what the future might look like. Social CRM is coming and has potential to completely change the insights and influence you can have on the success of your company, products and brands.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Best] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    And whenever you need to update a lead nurturing workflow -- or get better results from a few laggards -- it’s best to start with the workflows that smell worst: the poor performers. This is why even the best email in the world will fail if delivered to the wrong person. Marketers “sent” emails in 1995. Today, marketers “set” emails.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Best] 20 Common Social Media Marketing Myths BUSTED
    The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Poppycock.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Best] B2B Marketers Have Little Social Media Engagement
    Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. All rights reserved.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2011
    [Best] eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
    Connecting them into an external analytics system – even if the connections are a bit superficial – is probably the best bet for most organizations. eBay ’s $2.4 I suppose that’s legitimately the main point of the story. But what I really want to know is what it means for marketing automation. Not that I’m obsessed or anything. Bad bad bad.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Best] The New Marketing World: Conversations not Campaigns
    Pinpoint the best time to bring sales into the conversation. In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Best] Is Social Media Really Living Up to Expectations?
    It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. She started the discussion in August, yet members continue to provide feedback. she queried.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Best] Innovation Games and Marketing – a match made in Heaven!
    Which means that they need to collaborate with others in the game (usually 5-8 players) to get the best features. What if there was a better way? Luckily there is thanks to Luke Hohmann. What happened over those 2 days was amazing – we took real world problems that Luke encountered (with the names changed to protect the guilty!) FANTASTIC!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Best] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.) Leads can enter from channels other than email.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Best] Stop the Insanity; A View on Social Media ROI for Lead Generation
    If your social media activity is estimated to be high (or a Klout score of over 50 if you pay attention to such things), then use 25% as a best estimate.  I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  To go further, do you calculate the ROI of networking?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Best] 19 Unmissable B2B Marketing Blog Posts
    Lead Generation Best Practices: Thought Leadership with The Funnelholic. 19 Unmissable B2B Marketing Blog Posts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So what has the industry found most useful?  Some are old, some are new – but all are worth a read if they’re new to you. 
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Best] Fixing Your Sucky Website Step Three: The End Game
    The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • LEADER NETWORKS  |  SATURDAY, MARCH 5, 2011
    [Best] Are You Enchanting Online?
    He covers concepts such as what it means to be trustworthy (both on and off-line), how to be giving online (personally and professionally), and how to truly engage people online by following many of the same best practices that work in the in-person world. We live in a society driven by immediate gratification. I want." I need."
  • LEADER NETWORKS  |  THURSDAY, NOVEMBER 10, 2011
    [Best] The Rise Of the Digital Doctor
    Later that week one of my best friends, a world-famous rheumatologist, asked me to demonstrate Twitter. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object. laptop computer. In a Sept.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Best] What An Advocate-Centric Marketing Organization Looks Like
    For example, customer success can help by introducing new customers to your advocate program during the onboarding program; sales and product teams can provide activities that advocates can participate in, such as reference calls, product reviews and test groups; and business development may have insight as to how to best motivate partner advocates.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Best] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Here’s why: spammers are known for moving quickly through IP addresses because they think it will give them the best shot at avoiding filters and other blockers. Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain type of follower, like a monthly email to all of your customers.
  • WRITTENT  |  TUESDAY, MAY 14, 2013
    [Best] 25 Success Tips for Writing Irresistible Customer Success Stories
    'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Highlight your customer’s best quotations in text call-out boxes, to draw attention to the social proof of their success. The best case studies have the power to spread like wildflower. Avoid Jargon. Be Objective. Solution.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Best] Be my guest at B2B Marketing University in Dallas on June 23, 2010
    Attendees will learn more about what is really working best today from top B2B marketing, lead generation and marketing automation experts (including me), including an end-of-day roundtable discussion with some of your peers. Speaking of free, perhaps the best part is that B2B Marketing University is also refreshingly free of product pitches!
  • MODERN B2B MARKETING  |  FRIDAY, JULY 6, 2012
    [Best] 5 Ways to Optimize Email for Mobile Devices
    Ways to Optimize Email for Mobile Devices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. 3) Keep your body content concise.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Best] Tips on Using Facebook as a Good B2B Marketing Tool
    The best way is through the fan page, and I recently read a post by Dave Folkens from Top Rank on 5 Tips on Better Facebook Marketing for B2B Companies that I thought outlined some simple things to take advantage of the fan page. Here are some facts to consider: People on Facebook. More than 500 million active users.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Best] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Nor does the system current recommend the best action to take with individual or a group. 'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me.
  • SALES CHALLENGER  |  SUNDAY, JUNE 2, 2013
    [Best] The Single Biggest Secret to Effective Training
    If you’re interested in learning about the specifics behind this best practice, you can dive into this work further by listening to a teleconference replay. Also, review the full study, Boosting Sales Training Stickiness and visit the Sales Training topic center for more resources and best practices.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Best] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Market Samurai (14 Day Trial) - their keyword research and competition modules are some of the best we''ve used. Rank Tracker (Free Version) - One of the best rank tracking solutions. 'So, like most small businesses, at one point, we found ourselves with a very small marketing budget. We thought, hmmmmmmm. No money? Challenge Accepted!
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Best] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
    These days everyone from tattoo artists to corporate giants (and everyone in between) are jumping on the blog wagon – with varying degrees of success. What once seemed to be the sole purview of narcissistic insomniacs has become firmly entrenched in the national psyche as well as in our marketing bag-o-tricks. Well, it depends. Good luck!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Best] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    She always seems to pull through in a crisis, and keeps the client’s best interest front and center. 'by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Best] Top 40 Twitter Feeds You’re Not Following
    Lauren Harper – A community manager for Focus, Lauren cultivates the best questions and facts about sales and marketing. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Nowhere is this more true than on Twitter.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Best] This Week in Digital Strategy 6.28.13
    banner ad best performs when it’s a call to action to a destination for someone who has landed on a site and hopes to engage further. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Best] Is “social media campaign” an oxymoron?
    m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. would have had only slightly less disdain for the audience for these campaigns.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Best] Seven Habits of Highly Effective B2B Websites
    You may have the best site in the world, but if people can’t find it with a search engine, you might as well not exist. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below.
<< 1 2 ... 88 89 90 91 92 ... 175 176 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1