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  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Best] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Can you highlight some best practices for companies considering an e-commerce platform? What are the best practices for a successful e-commerce platform? It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. That is an easy one, ALWAYS. Start small and iterate.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Best] Content Creation Tips from a Texas Garden
    A great way to share customer success is to invite them to share their own thought leadership and best practice experience in contributed content. Ask yourself, “Is it really a weed?” In Texas it is best to embrace some of the “weeds” and re-label them as “wildflowers.” by Mindy Barenblat | Tweet this. Rocks. An enormous water bill.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Best] Sales And Support: Why Everyone On Your Team Should Have A Role In Both
    An engineer probably isn’t going to be great at sales and a marketer won’t make the best support rep. As a result, whoever understands the customer best will be the one that wins their business and earns their money. This is the best opportunity you will have to strike up a conversation with a new customer or subscriber.
  • KEO MARKETING  |  TUESDAY, MAY 17, 2016
    [Best] The Advanced Guide to Content Marketing for 2016
    The best interactive content solves a problem that the customer has and gives useful answers to a question, suggests solutions to a problem, or provides results of some kind. With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention.
  • MARKETING ACTION  |  FRIDAY, MAY 29, 2015
    [Best] Join the i?marketing Roadshow! Next Stop, June 3 in Los Angeles
    Located across from UCLA and near the entertainment and spectacle of Sunset Strip, this luxury boutique hotel is the perfect place to meet, mingle, and share the latest marketing best practices. Do you ♥ marketing? Do you ♥ LA? i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. From 12:30 p.m.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Best] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    The best example is Robert Crawley, Earl of Grantham who presides over the estate. Conversely, the new world order is best exemplified by Matthew Crawley, Downton Abbey's accidental heir apparent. Content marketing was barely on my radar screen, let alone content marketing best practices. Here's how you can reign supreme.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Best] Creating a Survey? 7 Tips for Getting More Respondents
    The best way to collect it? Done well, a single survey that follows best practices can yield eye-opening information -- the kind that forever changes the direction of an organization for the better. Whatever the final question count turns out to be, it’s in your best interest to help your respondents plan accordingly. Surveys.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Best] 7 Tried-and-True Ways to Defeat Writer’s Block
    One of the best sources of reading material is stuff that’s different from what you normally read. You can choose the days that work best with your schedule. You may, like Agatha Christie , discover that “the best time for planning [writing] is while you’re doing the dishes.”. 1) Keep reading. Reading is primary. Read intensely.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Best] [Video] Understanding Your Prospect's 3 Decisions
    Now they want to make the best choice for their company. Did you know that your prospect makes three very distinct decisions in regards to your product or service? And, did you know that each one requires you to utilize different skill sets and approaches? That's right. The first decision your prospect makes is to allow you access.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Best] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    ” As seen above, some of the popular formats include checklists and best practices. Your next best content asset could be an idea that came from an existing piece of content. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools. What do I mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Best] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Best] 3 Ways Mobile Insights Are Informing Online and Offline Marketing
    Another form of personalization, behavioral targeting, gets personal on an individual level: users can be targeted by previous searches, past purchases, the time of their last visits, and even their activities in physical stores, call centers or websites—to predict the next best offer for them in their buying lifecycle.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 11, 2014
    [Best] 4 Quick Tips to Set Your Business Development Reps Up for Success
    Do your best to keep the ratio small and encourage a two-way street relationship. Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Traditionally, we think of BDRs as energetic, hungry, cold-calling machines. How can we get prospect into taking a meeting?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. It was the 2016 winner of the "Best Limited Budget Campaign" category. 1) AMA Awards.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [Best] 5 Reasons Sales Should Be Excited About Marketing Automation
    Marketing automation allows Top Performing organizations to determine the best possible way to engage a prospect and automatically route them to sales at just the right time. Best practices in sales become scalable. In a sense, you can actually replicate the best practices in sales for other reps to benefit from them.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Best] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
    Product reviews are one the best ways to increase your sites conversion rates. But a review is best when it comes from someone who knows about the product and product category. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce? In ecommerce, this is true. Ecommerce
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Best] Create More Personalized Publishing Newsletters
    You could also use A/B testing with your emails so you can try out different formatting, timing, or subject lines to identify what works the best with your readers. There are many stats on the “best days” or the “best hours” to send out emails, but your readers may have their own schedule. Pitfalls and Opportunities. Targeting.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Best] How To Compete In An Omni-Channel World
    billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future. Clicks are beating bricks with “Endless Aisles.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Best] Four Strategies to survive automated writing and content bots
    If you’re creating commodity content like “The 10 Best Twitter Tips” or “Snapchat for businesses” it’s going to be game over. A few months ago, I participated in a study to rate the quality of 10 different blog post writers. The top three posts were very close. Automated writing! Almost un-readable. Penn.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 8, 2015
    [Best] Marketing Maturity: How Do You Stack Up?
    But the challenge many marketers face is that in the vast world of marketing platforms and channels with seemingly endless possibilities, how can they know if they’re maximizing and making the best use of all the tools and resources that are available? ” “How do we stack up against other marketers?” Did You Know?
  • ACT-ON  |  WEDNESDAY, DECEMBER 23, 2015
    [Best] Email Deliverability: What’s Coming in 2016?
    In the many years I have consulted with clients on best practices, this is the #1 item I recommend in all conversations. Start 2016 off on the right foot, and download Act-On’s free guide, Best Practices in Email Deliverability , to lean how to maximize email deliverability for greater campaign success. Authentication. Security.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Best] How to Know Which Hashtags to Use in Your Social Media Posts
    Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. But we’re going to add only two hashtags, because Twitter recommends that as a best practice. I think it is the best tool available for picking hashtags. You’ve got a great headline, an awesome image, and a shortened URL. Use hashtags!
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Best] 25 outreach tools that can take your business to new heights
    The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. This smart tool provides the best options for your outbound links for content marketing, allowing you to establish relationships through SEO efforts. Sorry, but it doesn’t. GroupHigh. InkyBee.
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 1, 2011
    [Best] 50 Questions to Ask to Master B2B Social Media
    When Best Practices May Not Be Best. Many companies are obsessed with learing about best practices for their industry and creating a roadmap that mirrors those practices within their own strategies. An important part of the B2B social media is asking questions, whether on social networks, in blog posts and even in forums.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Best] How to Train Your Brain to Learn Faster
    Jill recommends focusing on “need to knows” first, such as information about your company’s key product, the industry that presents the best opportunity, and the most influential person in the buying process. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Chunking.
  • ACT-ON  |  WEDNESDAY, MARCH 2, 2016
    [Best] Gmail TLS Encryption and Deliverability: What You Need to Know
    They are, in my humble opinion, the very best email box on the market. Download – “ Best Practices in Email Deliverability ,” to learn everything you need to know in order to manage the critical factors that affect the deliverability of your email messages. Well, okay, the requirement part is still optional.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    When you did your buyer persona research, you should have uncovered the steps your best buyers took to become your customers. If the parameters are too narrow, what may look like the best possible lead definition might not work because marketing won’t be able to supply sales with enough leads to fill the pipeline. Attend a webinar?
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Best] How SMBs Use Twitter: 15 Stats You Should Know
    I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they''re interacting with their followers. Small- and medium-sized businesses are turning to social media to generate leads and customers. How SMBs Are Using Twitter in 2014. Tweet This Stat.).
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Best] How Marketing Can Earn the Trust of the C-Suite
    But what’s the best way to do that? The best not only use dashboards, but use the dashboards to communicate with the C-suite. How Marketing Can Earn the Trust of the C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What the data is telling us – we’re not doing well. How am I doing?
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    [Best] CPA Content Marketing: Four Examples of Superb Content by Accountants
    Podcasts: Accounting Best Practices by Steve Bragg. B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. What does this mean for your business? Below, I’ve shared examples of four different types of great accounting content.
  • B2B MEMES  |  THURSDAY, JUNE 2, 2011
    [Best] Rethinking the Article as the Basic Unit of Journalism
    In it, Tinworth summarizes a point made by presenter Matt Wells of the Guardian : “Matt thinks that liveblogs are one of the best ways of covering stories that don’t have a clear beginning, middle and end. But they are not the only or necessarily the best way to help people understand the world. It encourages sensationalism.”.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 25, 2011
    [Best] 5 Keys To A Senior Inside Sales Reps Consistent Success
    Here are five things my veteran inside sales reps say are key to their long term success when cold calling: 1) They're willing to put their ego aside - The example above illustrates perfectly what my best reps are doing. If there is one thing I've learned over the years making cold calls is a little term called humility.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Best] The A/B Testing Checklist You'll Want to Bookmark
    In fact, CRO experts hate the term "best practices" because it may not actually be the best practice for you. One of the best ways to ask people for their opinions is through a survey or poll. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. But these tests can also be complex. or days.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Best] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Inside, we cover a host of use cases and best practices for a variety of apps that integrate seamlessly with your platform, including: SMS and MMS, calling and voice-messaging, payment and geo-targeting, direct mail and more. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Cross Channel Marketing
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Best] 8 Easy SEO Tools Everyone Should Use
    We know the best things in life are free, but sometimes you get good value for what you pay for. The following two tools, both by Moz, are some of the best around for businesses large and small. . Search engine optimization is something you need to do to help people find your business online. So let’s get our SEO tools on!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Best] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    You can experiment with the length of the forms / the number of form fields to see what generates the best results. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Sales Readiness.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2009
    [Best] 5 Steps for Brainstorming Your Marketing Plan
    What’s your best brainstorming story? Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Document the discussion. Discuss what went right in the past.
  • ANNUITAS  |  MONDAY, OCTOBER 24, 2016
    [Best] MarketingProfs B2B Nuggets of B2B Wisdom
    Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? It’s a mix of all the above. Matt T.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Best] How Should I Structure My Marketing Automation Team?
    They will develop best practices and training, and work side by side with your marketing managers to achieve 100% adoption, and ensure that everyone is using marketing automation to its full potential. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. At Marketo, we have a much larger team.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Best] The Beginner's Guide to Conversions Before the Checkout [Free Guide]
    Best Practices from Real-Life Examples. Most people who get to your website aren't ready to buy immediately. In fact, nearly 99% of first-time website visitors don't purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. This guide covers: Why You Need Conversions Before the Checkout.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Best] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    For example, I tend to write best when this Songza playlist is on , but I definitely don''t expect everyone to like it as well (in fact, one of the tips below advocates for listening to something quite different). The best way to start is to first analyze your most popular blog posts from the past and then create similar posts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2016
    [Best] 3 Email Marketing Lessons From Tinder
    You'll gain insight into best practices, ISP landscape, international regulations, proven strategies, common pitfalls, and much more. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. billion swipes a day.
  • VIEWPOINT  |  TUESDAY, OCTOBER 6, 2015
    [Best] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
    I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Best] In social media, you don’t need to outrun the bear
    The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Image via Wikipedia. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 8, 2012
    [Best] Twitter will be transformed by The Olympics
    And while I have been training to best my personal mark, I’m also guessing another hallowed record is about to fall — Twitter volume. Every four years I settle in and enjoy the drama and spectacle of the Olympics. I make it up as I go and see how long it takes before my friends realize I am full of crap. I know. What do you think?
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Best] How to Create Surveys People Won't Hate Taking
    The best experience you can aim for is for the respondent to finish and think, “Well, that was tolerable.”. To ensure that they have the best experience and you get the best quality data, try to incorporate the tips above. Over the years, I’ve seen my fair share of bad surveys. Those tend to be easier to identify than good ones.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Best] The radical NoMQL movement in content marketing
    At best, consumers tolerate ads. For businesses that don’t have something like that, perhaps the best metric would be the number of prospects who request a conversation with sales? It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” Say what? No more lead forms to fill out?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 1, 2015
    [Best] 4 Killer Ways to Get Your Nonprofit Shared on Social Media
    What do you do when the majority of your audience utters one of these phrases — “I’m swamped… “I’m way behind”… “I’m overloaded”… “My email is out of control…” a half dozen times each day? You have to work around it! Because there’s no stopping it. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Best] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    And in previous posts I’ve written about how critical it is for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring. Behavior Scoring. Interest Scoring. More on that next!
  • SYNECORE  |  THURSDAY, JUNE 13, 2013
    [Best] New Study: The Widening Digital Gap between the Consumer and Marketer
    This suggests brands would do well to follow inbound marketing best practices , using their websites to capture leads and then activating email lead-nurturing campaigns to offer customized content to varying consumer segments. I tend to prefer a more holistic approach. Customization over Personalization. The Power of Process. Not quite.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2016
    [Best] 11 B2B telemarketing voicemail tips
    Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Best times for leaving messages are from 7 to 8 AM and from 4:30 to 6:30 PM. Save the best times for the highest priority calls. This insures that if you are wrong, at least you have forecasted it.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2016
    [Best] 11 B2B telemarketing mail tips
    Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Best times for leaving messages are from 7 to 8 AM and from 4:30 to 6:30 PM. Save the best times for the highest priority calls. This insures that if you are wrong, at least you have forecasted it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Best] What to Do When Your Content Marketing Falls Flat
    The idea isn’t necessarily to come up with groundbreaking stuff (unless it really is the best idea ever), but it’s an opportunity to review what’s already been done for the client versus other clients and see what stands out. Like most of us, I’ve been glued to my television the last 13 days watching Olympics. Get Creative. Get Motivated!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Best] 4 Steps for Making Demand Generation More Social
    And best of all, when prospects share your content with peers, they share their social credentials with you. by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. The beauty of social is that it can be a relatively low risk, low cost endeavor. Step 1: Build Awareness.
  • CMO ESSENTIALS  |  THURSDAY, SEPTEMBER 24, 2015
    [Best] Do Marketers Make the Most of Events?
    From the tech-support best practice angle, though, one option is arguably better. In Getting a Clear Picture of the Future of Support: 10 Ways Support Will Change in the Future , it was found that Best-in-Class organizations are 50% more likely to leverage social collaboration as a key part of support. Tech Help… Helps.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Best] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. I keep posting things but I’m not getting many views.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Best] Hello Europe! HubSpot's Heading to Dublin, Ireland
    We want to make sure we're providing the best marketing software and the best services possible for our European customer base and value-added resellers, and having local talent on board will help make that happen. We're fired up to hire the best sales and marketing talent that Ireland has to offer. Today is an exciting day.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Best] 5 Reasons No One is Clicking on Your Banner Ads
    If you aren’t making the best use of your user data, targeting content to people who will most likely find it useful is going to be difficult. Keep in mind that even the best banner ads can only resonate so much with a reader, as compared to an educational piece of content or an offer with deeper relevance. But there’s hope. Media
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Best] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    So the net-net has been that we are just holding on as best we can to these larger accounts. Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. As we continue to come out of the deep freeze over the last few years, we are beginning to see encouraging signs of an economic recovery. Follow @tonyzambito.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Best] The Danger of Assuming Context in Responsive Web Design
    A web designer’s work may never be done, but we can use what we know (and expect) from the future of web design to provide the best experience possible for users at any screen size, any resolution, and within any context. Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right?
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Best] Pinterest Banks on Web Analytics
    This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network. Today, social pinboarding phoneme Pinterest will announce the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. If you set out to be the best available resource for your topic, you will gain interested visitors who stay on your page and follow through on your calls to action. Image source. Write Attention Grabbing Headlines. Be Unique.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Best] 11 Content Writing Secrets from the Pros
    We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder: 1. Page views aren’t the best measure of how successful you’ve been at content writing if no one’s buying. Image source. What’s the difference between you and really successful bloggers? Great. Content Creation
  • THE ROI GUY  |  TUESDAY, FEBRUARY 18, 2014
    [Best] Your Prospect’s Preference: Concrete or Fluff?
    Concrete helps your prospect analyze and compare to best practice benchmarks, helping them to diagnose their issues and guide challenge prioritization. By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
  • HALEY MARKETING  |  SATURDAY, JANUARY 16, 2016
    [Best] How Does Good Design Impact Your Staffing Company’s Marketing Efforts?
    Contact Haley Marketing Group today to develop the best marketing strategy and components to deliver results and gain conversions. When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? appeared first on Haley Marketing Group.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Best] 9 Genius Examples of Empathetic Content Marketing in Action
    When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. When you learn to #SpeakBeautiful about your best qualities, you can learn to accept your whole self. What's the best example of empathetic marketing you've ever seen? 1) LUSH. 4) Dove.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Image Recognition technology is a goldmine for marketers
    At best, privacy is a cherished illusion, and it’s fallen by the wayside as people volunteer more personal data in the interest of greater personalization and convenience. At best, privacy is a cherished illusion, and it’s fallen by the wayside as people volunteer more personal data in the interest of greater personalization and convenience.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Best] 6 Ways to Optimize Video Content like a B2B SEO Pro
    Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Nobody wants sit through a long video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 3, 2012
    [Best] Case study: Using social influence to build a personal brand
    What are your best practices for networking through the social web? By {grow} Community Member Don Stanley. In addition to being a small business owner, I’m lucky enough to teach at the University of Wisconsin. I teach marketing and communication courses with an emphasis on social media, strategic planning and design. Would I like to? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Best] Why 30 may be the most important number of your career
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 8, 2014
    [Best] How to Choose the Right Display Advertising Network
    Once you figure out exactly where you want to be and how much you want to spend, you’ll be better equipped to figure out which is the best ad network for you. Doing some research will put you in the best position to make the right decision for your business. The time has come. Figure out Your Marketing Strategy. Do Your Research.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Best] The Most Important Marketing Metrics
    Here is a guy who exemplifies what happens when the nerds are in charge (and I mean that in the best possible way). What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Marketing Metrics Keep Marketing Accountable.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Best] Lead Generation: When To Use Registration Forms
    Q&A discussion on Focus.com including some of the best content marketing minds in marketing such as Ardath Albee (@ Ardath421 ), Michele Linn (@ MicheleLinn ), Doug Kessler (@ DougKessler ), Joe Chernov (@ JChernov ), Stephanie Tilton (@ StephanieTilton ) and more. Maybe you do the same? What is Content Gating? Photo Source.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Best] 7 Important PR Lessons Every Content Marketer Needs to Learn
    Every publication that accepts contributed content has some kind of guidelines for what they’ll take, and most follow the same best practices content marketers do. How can content marketing teams best align with PR? I tried to explain public relations to my grandmother once. I don’t think she ever got it, and she’s not alone.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Best] Content Marketing Mania – Q&A with Joe Pulizzi
    If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. IBM and their research projects are the best of the best. Outside of that, the lineup will be the best ever. Q: Can you define content marketing? link].
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Best] The Science of Productivity: How to Get More Done in a Day
    In this post, you''ll find four of the best scientific productivity "hacks" out there. While quitting cold turkey would seem best, the RSS replacement is a more realistic step closer to higher productivity, as it''ll satisfy my urge for information. The average person wastes 31 hours in unproductive meetings according to Atlassian.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 1, 2015
    [Best] 8 Routine Social Media Practices of Successful Nonprofits
    A routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along more of a catch-as-catch-can program. Nothing fixed about it. To maximize social media productivity your practices must become habitual. And, of course, your habits must be good ones if you’re to be […].
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Best] How Marketing Can Enable Sales To Use Video
    Equipping a sales team with the best content is very likely on every marketer’s list, though maybe not at the top—let’s call it a ‘nice to have’. That could ease the process for a sales team that should be focused on what they do best—closing deals! For the majority of businesses I would argue this is in fact a falsehood.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 1, 2015
    [Best] Events for #Eventprofs – are they worth the time out of the office?
    Now in its 11 th year, the show features over 250 venues, event suppliers and expert led sessions, all ran by Square Meal, the UK's Independent Guide to the Best Restaurants, Bars and Venues. So again it’s really worth thinking about what your audiences find interesting and how you can best deliver your message effectively in this format.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Best] What is Right with HR Recruitment Technology
    Let’s look back 5 years: ATS (applicant tracking systems) were the best tools ever invented, and HR Technology is starting to exist. Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Best] The state of the nation on SEO, content strategy and earned media
    He’s not only a thought leader, he’s an intense student of the best practices in our field. There are things we can do technically and from a content alignment perspective that make it easier for Google to understand who we are, what we stand for, and whether we are the best choice for the thing that somebody is searching for.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Best] 7 Ways Big Data Restricts Marketing Analytics
    Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best. ” Analysis can inform which of your marketing campaigns is performing the best, justifying a move of resources to focus on Campaign A instead of Campaign B. Click To Tweet. Customer Data is Biased.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Best] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    If you are seeing account engagement, you’ll want to look at specific channel metrics to see which channels are performing the best. Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Mistake #3: Measuring the Wrong Metrics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Best] The World Has Changed. Has Your Marketing?
    In the meantime, here is one of the best Ted Talks on inspiration. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. All this is putting new pressures on today’s B2B Marketing leaders. The interface of marketing and IT / technology. Marketing technology and analytics.
  • BIZIBLE  |  THURSDAY, MARCH 17, 2016
    [Best] 5 Examples Of Exceptional B2B Case Studies
    They can do this by creating high quality case studies using their best customers. Best Practices For B2B Case Studies. Case studies are an important part of B2B content marketing. Unfortunately, case studies are often difficult to execute on. It requires time on the part of your customers. A great story begins with a great headline.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Nail Your Holiday Email Sending Practices NOW
    Best practices for holiday email sending. Over the years, Ive collected best practices that work for both B2B and B2C senders; Im going to share them with you. Review the below best practices to make sure you are ahead of the game and fully prepared to succeed. ‘Tis the season…to prepare for the Season. I have.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Best] Why Nonprofit Content Marketing Should Help; Not Sell
    One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Help someone and you create a customer for life. If you substitute ‘h’ and ‘p’ […]. Claire Axelrad.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Best] How to Improve Your Marketing Automation ROI
    Improved focus on the best targets raises the response rate to roughly four percent. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. It’s not about generating more leads; it’s about identifying the right leads. No MAP / No Processes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Best] Is Advertising Inherently Outbound?
    With lead generation as our goal, we took some of our own best performing content and promoted it to a valuable new audience through LinkedIn. The software is intimidating, the learning curve is steep, and determining ROI is murky at best. It’s easy to look at complicated things in black and white. Take Darth Vader, for example.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Best] 15 Resources To Help Improve Your Personal Branding
    Tune-up Your LinkedIn and Twitter Profiles To Bring Out The Best In Your Personal Brand. How to pick the best photo for your LinkedIn and Twitter profile, so you don’t scare your network away. Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. Social Medi
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Best] 7 Recent or Unique Google Adwords features you should be utilizing today.
    With enough data, Google looks at the browsing history of your retargeted audiences, and attempts to find similar audiences who best match those browsing habits of your website visitors being retargeted. We love the fact that these platforms continually to update features for more efficiency and better functionality. Subscribe to newsletter.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 13, 2015
    [Best] Build Predictable Revenue
    Make 2015 Your Best Year Ever! We recommend that in a salesperson’s business plan you should make the salesperson define their weekly activity goals, set sales goals that reflect their “Best, Most likely and Minimum revenue or profit expectation levels. Build Predictable Revenue In Your Organization. Planning. Training and Development.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Best] Can Customer Data Platforms Have Decision Functions? Discuss.
    In tractor terms, they need the best motor possible for power applications and have other machines for tasks like pulling a plow. I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. It’s about what systems do and how they’re built.
  • BIZIBLE  |  TUESDAY, MARCH 22, 2016
    [Best] How To Increase Enrollment: Marketing Attribution For Higher Education
    Marketing attribution data helps enrollment managers understand how to grow by recruiting the best students. Where marketing attribution data comes in is when admitted students begin researching and deciding the which school, out of all the ones they were admitted to, is the best one. The only difference is what they compete for.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Best] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    Writing that “Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees,” Greg Shove demonstrates why this strategy can be incredibly powerful, but also discusses the challenges involved. Leadership Guides. ” Paid to Post?
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Best] How to Make Sure Your Designers Stay Ahead of the Curve
    However, the best team leads take this one step further by carefully considering how members with certain skills and seniority will benefit from and influence other members on the team. In addition to Smashing Magazine, some additional resources for designers include Lynda , Code School , The Best Designs , Dribble , and Behance.
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Best] HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
    Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities. With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media. Not too shabby! Let's explain. Anyone have any experience with it?"
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Best] Summer Is Here—Bring on the Interns!
    My managers entrusted me to make decisions and empowered me to do my best, which allowed me to truly shine. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Best] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    A typical scheme would create A, B, C, and D lead classes, where A leads are best. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Best] Need More Website Visitors? Get Back to Basics
    To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. How can you best serve them? But actually putting it into practice can be hard. But it shouldn''t be the forgotten part of your marketing. 1) Optimize your website for "searchers.".
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