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  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Best] How to Unsuck at Personalization in Marketing
    In numerous reports they rank it as the channel with the highest ROI and best performance in many stages of the customer life cycle and lead management process. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6%
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Best] A New Generation of Business Intelligence – For the Front Lines
    Software developers use Stack Overflow, Github and FOSSology to share code, best practices and help each other be more effective. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter. This evolution has already been under way in our consumer lives.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Best] What is One of the Most Important Contributors to Marketing Automation Success?
    Attend vendor event:  Vendors typically have yearly gatherings, like our Marketo Summit , where they gather the best of breed industry thought leaders and share best practices, the latest technology, and provide a space for networking. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 11, 2015
    [Best] 3 Tips to Extend Your Email Reach with Social Sharing
    Read on for a few tips and best practices for maximizing your email reach through social sharing. 1. Tracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares and retweets in your email report.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Best] Landing Page Fundamentals, Part 3: Landing Page Optimization
    By testing multiple variations, you can determine the best combination of elements on a landing page. In the example above, you would be able to determine which combination of button color and form type creates the best conversion. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Best] Social Media Marketing Automation Dos and Don’ts
    Look for features that will best enable you to meet your goals. If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Here are some dos and don’ts on how to integrate social media automation into your online marketing.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Best] The 9 Biggest Misconceptions About Video Production
    The best videos are short and concise. The best way to sync up the audio with the video is using a clapperboard. Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. One and Done.
  • INBLURBS  |  THURSDAY, OCTOBER 20, 2011
    [Best] Effective SEO done very simple with Content Creation like Blogging
    Search engines are trying to get the best results for their users. Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! But these times are over. To only use tricks and fancy software does not bring you in front of your target audience.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 7, 2013
    [Best] eMagine Donates New Website to Special Olympics Massachusetts
    eMagine has always prided itself in being a philanthropically-focused company, making sure we give back to the community in the best way we know how — namely website design. The form, function and overall feel are incredible. Search the web, I defy you to find a more streamlined, elegant Special Olympics website anywhere.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 9, 2012
    [Best] Buy, Build or Both Part 2: The basics of list building
    In fact, periodically ask your best customers what they typed into Google when they first started searching, per this article: “ 8 Questions to Steer Your Marketing Priorities.” Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Tip #1: Just ask.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Best] Positioning is Key Factor for Social Media (and All Marketing) Success
    Do you need help identifying the best positioning statement for your company? If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. My competitive analysis focused on social media. Maybe.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Best] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    We’ve scoured the depths of YouTube to bring you 5 of the best of Matt Cutts videos. 5. In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) He has amassed almost 18 hours of video spread over nearly 500 videos. Is WordPress or Blogger better for SEO? 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 4, 2012
    [Best] 3 Tips For Going Above & Beyond Your June Sales Quota
    Ask yourself: Are you calling the operator if you don’t get your prospect live to make sure they are the best person to speak with? think the hours between 7:30am-9:30am, 11:30am-1:30pm, and 4:30pm-6:30pm are truly the best times to reach prospects live. The countdown to my wedding on November 24th is officially here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 27, 2014
    [Best] 10 Marketing Tools To Be Thankful For
    Collaborative environments - Truly integrated marketing hinges on the ability to stay aligned with our teams, sync up efforts, and share best practices to keep the right processes in motion. Marketing is evolving in many exciting ways. To mark the U.S. Keyword Management- SEO and PPC strategies are critical to smart online marketing.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Is Account-Based Marketing Ready for Take-Off?
    Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. Like powered flight, account-based marketing has never been a bad idea. Birds had wings. Have wings; get flight.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Best] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    In a post by Anum Hussein on LinkedIn’s blog, she outlines the best practices for using LinkedIn Groups with “ 7 Ways Marketers Can Benefit from Participating in LinkedIn Groups “…. Facing uncertain economic times, the business world’s reliance on and use of trade show marketing is decreasing. Join Groups Pertinent to Your Industry. Repeat.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Best] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    Brainstorm all your best ideas and store them in a backlog that you can refer to when you're feeling stumped. Book 30 minutes with your team to shout out their best ideas, and develop the brainstorm with the ideas people share. First things first: To "do" inbound marketing, you also need to "do" content. Be careful here. how-to post !
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Best] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    Editor''s note: Download Marketo''s Definitive Guide to Event Marketing to learn more best practices for event promotion.]. The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Follow Kathryn on Twitter at @KKilner. Where.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Best] Nurture Content Failure
    You pick the ten best pieces of content that you have created over the past few years (as proven by the number of views and downloads) and place those as the pieces in a ten-step nurture program. Only 28% of respondents said yes, while 26% said no and 45% gave a very ambiguous “sometimes” as their response. Sales isn’t wrong.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Best] What You Probably Didn’t Know About Editors
    The best editors have spent years in the field with their constituents and continue to speak to them every day. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. And that made me happy. love editing, and I’m not ashamed to admit it. Wrong.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Best] What is The Right Vehicle to Drive Your Email Marketing Success?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Best] The Never-Ending Cycle: Content Informs Data Informs Content
    Data also informs the best time to reach your customer. The best content marketers are able to squeeze every last bit of value out of a piece of content before shelving it. The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Best] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Best] Leadership: What Are The Essential Traits?
    Leadership is investing in your people, do the work up front to find the best talent and identify the ones with potential for leadership and build a stronger organization. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Did they: TRUST. COMPASSION. STABILITY.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Best] Why Companies Don’t Market to Their Customers
    However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This was a significant statement that would have major impact for the organization.  Lack of Data Governance. Lack of Demand Generation Focus. Lack of Analytics.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Best] 100 Tips for Trade Show Lead Generation
    Track leads to determine and expand in the shows with the best ROI 9. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 23, 2013
    [Best] 4 Tips for Inside Sales Reps to End Q4 Strong
    My best advice would be to start in the beginning of Q4 and plan ahead then, but if you are unable to plan that far in advance, just stay persistent and you will be able to uncover qualified opportunities Ah yes, it’s that time of year again. Lines at the mall are out the door, parking lots are jammed, and calories don’t matter (right?).
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Best] Twitter Starts Highlighting Websites That Embed Tweets
    These experiments help us understand what experiences people like best or use most often. Twitter is a cool platform, but it''s got some problems. It''s just so cluttered, you know? There''s so much content, and it''s so text-based, it''s pretty hard to get people excited about scrolling through that hectic Twitter timeline. Mikko Hypponen ?
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Best] B2B Marketers Who Achieve Higher Marketing ROI Do These 5 Things Differently
    Let's explore what those best practices are. The data we’ve gathered from the State of Pipeline Marketing shows the most convenient reason may not be the best reason for choosing an attribution model. What do ambitious and successful people always talk about? Their goals. The Priorities And Goals Of High Achieving B2B Marketers.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Best] Who is the Fearless Competitor?
    Creator of “ Best B2B Marketing Idea of a Year Award ” won in 2010 by Kinaxis. Fearless Competitor  featured in the  B2B Marketing Zone  as one of the best B2B marketing blogs. Fearless Competitor listed as one of the  334 best B2B marketing blogs by Proteus. B2B Lead Generation | Who is the Fearless Competitor? Here you go.
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Best] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Be sure to understand how your buyer personas are likely to observe the holiday to best target your blog, social media, emails, and other forms of content. 9. Custom video production can be costly and time-consuming, but Halloween marketing could be your best chance to see a serious ROI. Tell a Real-Life Horror Story. Create a Video.
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Best] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Saying that your brand is the best and can do amazing things doesn’t mean anything. Your best messaging points will rise to the top. 4. It’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Best] Ensure Your Business Looks Good Online
    ORM is the practice of making people and businesses look their best online, where there are only virtual handshakes. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Best] Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content
    Select the best content type. 3. Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. How much more effective is your visual content? The 5 steps recommended by Hubspot are: 1. Identify an awesome topic. 2.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Best] How to leverage Facebook for business – III
    This is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level. B2B Web Strategy Social Media
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Best] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    Clearly, in order to make sure you’re getting the best possible conversion rate from your leads, getting marketing and sales on the same page is critical. Conversion – now that’s where the action happens. By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. Not quite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Best] If you can’t measure marketing ROI, find the right alternative
    Related Stories The Best Way to Measure Thought Leadership Four online marketing metrics to obsess about Two questions to help you find the value of marketing. By Eric Wittlake, {grow} Contributing Columnist. We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). ” Click rate? No one cares!! Opens?
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Best] The End of ‘Social Media’
    The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Best] #WorldsToughestJob: A Truly Human Video
    But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” WorldsToughestJob: A Truly Human Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This is important. As marketers, we need to stop using corporate-speak. know it sounds odd.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Best] Top 10 B2B Inbound Marketing Predictions for 2015
    We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. One of the best ways to do this is to develop customer/prospect personas. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite. SEO: Alive and Well.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Best] Making SEO a Priority During Website Launch Planning
    Did we miss a few best practices? Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Best] 6 Creative Ways to Make Content More Visual
    We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right? So if humans love visuals, why not leverage that fact on your blog and in other content creation? Talk about value! The bonus? Brilliant! 4.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Best] 10 (More) Marketing Terms You Need To Know
    search engine marketer can pull a SERP report and find out where their company ranks for a specific query like “Best Web Design Agency in Boston, MA”. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know. CRM – Customer Relationship Management.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Best] 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”
    Strategies to Immunize Yourself from the Sales “Rejection-Flu” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Best] Marketing Automation and SMBs – an Overview
    When getting buy-in from the company C-suite or leadership, the IT department can be your worst enemy or your best friend. Tweet Before my current role as manager of editorial content, I was the senior reporter for MarketingSherpa. Why marketing automation software is relevant to SMBs. Maybe you have one, two, three people on your staff.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Best] Turn B2B Buying Into a Social Experience
      These days are certainly the best of times and could be the worst of times.  Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward. 
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Best] The Growth of Video and Mobile Marketing; Key Stats and Trends
    While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Companies need to understand this paradigm shift and adapt. Video Posts
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Best] Four overlooked B2B marketing ideas you can use now
    Yet very few marketers today take advantage of the information they have about each visitor to put their best foot forward. By Eric Wittlake, {grow} Contributing Columnist. Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. Account-based advertising. Your Turn.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Best] The Real Cost of Sending Bad Email
    The Real Cost of Sending Bad Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do? Wrong.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Best] Building Belief-a key job of sales management
    They must also believe that the company they represent is the best and the solutions or services they sell are of the highest quality. You can also use the best stories to recruit top performers and help orient new employees. Reference Letters: Ask your best customers for testimonials. Building Belief.
  • VISUALLY  |  MONDAY, NOVEMBER 16, 2015
    [Best] Top 5 social media video tutorials available online
    Click here to watch some of the best videos Visually has helped brands create. We could share more videos and best practices about video content marketing , but you get the idea: The web is a treasure trove of good reminders and new tricks for social media video if you dig for it. Behold, the power of delegation. Link up. Make it fun.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Best] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    This famous scene from Monty Python And The Holy Grail  is considered one of the best from many good snippets of Monty Python humor. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem. No Yellow!”
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Best] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Great content is educational: remember that your ultimate goal is to solve your persona’s problems – and the best way to do that iis through education. As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. What is the content’s focus? Once a week?
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Best] The Difference Between Hard Bounces and Soft Bounces [FAQs]
    You should keep an eye on these addresses -- if you notice that the same ones are popping up over and over again, it''s best to remove them. When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. The terms that gave me the most trouble? Hard and soft bounces. And I suspect I''m not alone.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Best] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This best practice takes audience engagement as well as overall SEO into account. Google’s algorithm will never be perfect, but as new updates continue to be rolled out, white-hat best practices continue to be rewarded and spammy tactics continue to be punished. What does this mean for your professional services website? Panda 4.0
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Best] 135 Icons For You to Use Whenever, Wherever [Free Download]
    Icons for blog post featured images work best if they help convey a concept that can''t be captured in a photograph. Like you would in a blog post, conveying abstract images on landing pages can be best done with an icon. We''ve alllll been there before. You know how important visual content is. You''re on a tight deadline. nothing.
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Best] The Digital Divide in AEC Lead Generation Strategies
    The AEC industry has a distinct “Digital Divide” where some firms are declining in revenue with decreasing profits, and other companies are commanding top dollar on projects and hiring the best people from their sinking competitors. Your competitors have the same experience, same tools, and the same opportunities as you.
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Best] Google’s Angry Birds
    Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Your best course of action remains to create the quality content that people want to find; use metadata to help Google know exactly what that content is and help people find it; and keep watch on backlinks. Not for certain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Best] How Social Media Turned a Brand Into a Revolution
    When a protest started to become a movement, best practices were shared via Facebook from counterparts in Tunisia and Serbia.  And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. The mastermind of the movement was Wael Ghonim , a 31-year-old Google marketing executive. Entering new markets.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Best] 7 Ways to Spot Amazing Freelance Writers
    This is perhaps one of the best ways to spot an amazing writer. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Best] B2B Websites: How To Generate More Leads
    But with the economic downturn of recent years and Internet advancements that have changed the way people buy, many firms are struggling to catch up with how best to use their websites to develop new business. Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Best] Why Calls Are Now Mainstream for Marketers
    64% of businesses say calls are the best leads they receive. B2B companies, the logic goes, care the least about phone calls. B2B companies care about form fills, RFPs, and ecommerce. Local businesses and call-centric businesses are the only ones that care about phone calls, so they say. Well, turns out that''s just not true. Of course not.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Best] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. Today''s email vendors face an interesting business challenge.
  • ANNUITAS  |  THURSDAY, OCTOBER 15, 2015
    [Best] 3 Ways to Strengthen Company Culture Via Onboarding
    The best organizations and most successful leaders build a strong culture of innovation and continuous learning. I’ve written about the importance of onboarding new employees before. The first few months are critical not just for getting new employees up to speed, but this is when they are the most excited and the most impressionable.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    There are also some incredible calendar apps out there that let you do so much more than just view your events, and Tempo Smart Calendar is among the best. The best part about this app is how it intelligently pulls in important information from your inbox to make sure you are as organized as possible. Now you can. Weather. Weather?
  • INBLURBS  |  THURSDAY, JUNE 16, 2011
    [Best] How to use social media feedback to improve customer satisfaction and revenue
    – You could do a suggestion contest and let your audience rate the best suggestions. Social media is two way communications. When you get the luck that your audience wants to communicate with you, you can expect their feedback. Do you listen to the feedback you get and how do you follow up with their feedback? Tweet this on Twitter! =.
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Best] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Best] 5 Steps to Creating a Successful Lead Scoring Program
    One of the best things about lead scoring is that because it relies on benchmarks, standards, and common metrics set in tandem by sales and marketing, it can be a forcing mechanism to align the teams. Look for common characteristics shared by your best customers. Are they just becoming aware that they have a problem?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best] The Social Media Manager's Guide to Staying Organized
    We asked the people who run social media for their brands from across the United States for their best tips on staying organized. Oftentimes, the question is: What''s the best to-do list app out there? How on earth do busy social media managers keep their ducks in a row? Social media managers would be lost without their to-do lists.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Best] Get the Most Out of Twitter Hashtags
    Hashtags.org : While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag. The best way to utilize them is when you need to organize information. How about #bizducks instead? If you a.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Visuals and visual design in content marketing
    Have him or her help you select the best accompanying visual from your stock image library. Last month, we took a look at the importance of branding to successful content marketing. part of that discussion was, as youd expect, visual design. Building Visuals Into Your Content Marketing Team. Keep Costs In Line. Video Counts, Too.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 1+1=3 – How Partner Marketing Defies the Laws of Math
    Questions about getting started with partner marketing? I’d love to answer them — just leave me a note in the comments below. 1+1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works. Modern Marketing
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Best] Week in Review: January 18
    22 Best Marketing Quotes To Drive Your Marketing Strategy by @BrennerMichael. Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed. Anything to add? Let us know in the comments. by @markwschaefer.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Best] 4 Social Posts That Can Captivate Any Audience
    ” Aside from promotional posts, what kinds of social posts work best for your business? Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. One look at their marketing photo for their business, Imagine Photography , proves it.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 7, 2014
    [Best] 2015 Sales Compensation Plans
    sales plan that compensates strong performance will allow you to attract the best salespeople — and retain them as well. Companies in transition or undergoing a turnaround typically experience a higher CoS ratio; they may be best served by flexible plans incorporating morale- and team-building components. Sizing It Up.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Best] Slammed!!! for the first time sales manager: chapter 24
    Best practices are consistent regardless of industry. By that, we mean belief in what your organization does, why it’s the best in your market and why everyone in it must work together toward common goals. Slammed!!! for the first time sales manager, chapter 24. hope you enjoy this chapter. Business strategies come first. Books
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Best] Social media zombies and the 2 percent solution
    During the process I searched for all the help I could get from experts and published best practices. During the process I searched for all the help I could get from experts and published best practices. I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. It was ugly.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 14, 2012
    [Best] Sales Prospecting Perspective Weekly Recap- Week of December 10, 2012
    Best practices tell us to weave email into your calling efforts, U- Urban Myth: Teleprospecting is easy, and Z- Zero# - Best way for your team to navigate a large organization. The Holidays are fast approaching and most organizations are beginning (or should have already begun) to plan for 2013. Now, on to this week's recap.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Best] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    It plans to expand these to automatically select the best option in a given situation. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. In fact, the new systems complement rather than compete with marketing automation, which they treat as just one of several execution platforms.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Best] Three Key Job Roles to Make Your Marketing Automation Rock
    Three Key Job Roles to Make Your Marketing Automation Rock was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heidi Bullock Marketing automation is a great solution to help drive your business.  Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities. 
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Best] 4 Tips to Create an About Us Page that Converts
    Visitors are looking for reassurance that you are the right choice or best solution to their want or need. According to Moz , the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. Company History Timeline.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 14, 2014
    [Best] 3 Simple & Effective Email Marketing Tips for the New Year
    To enable to best possible delivery rates and engagement, it’s a good best practice to keep your email lists clean and tidy. We’re a few weeks into a fresh new year and with that comes resolutions to do things better, more efficiently or maybe even keep up the good work you’ve been doing. Win ‘Em Back. Remind Them of Your Value.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Best] How Google+ Is Changing the Web, Even Though No One Wants It To
    Google+ doesn't need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. When looking into the crystal ball of the internet for answers, look no further than the companies that have the best data. But that didn't matter. It had only one choice. 62 million users?
  • PR MEETS MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Best] 5 Easy Ways to Get Started with Video Marketing
    Informal mobile interviews can be effective for capturing quotes or short interviews from industry experts you normally wouldn’t be able to schedule. I’ve found this to work best when attending industry events. In this post I’ll highlight my top 5 recommendations to address the first two points. Everyone owns a phone. link].
  • GENWI  |  WEDNESDAY, JULY 9, 2014
    [Best] New eBook – “Build a Better B2B Content App”
    Through it you will learn best practices to capture audience attention, drive engagement and reduce deployment time. Building a Better B2B Content App. As buyers become more research focused, the way marketers drive relevance and intimacy through engagement is critical to success. But there are challenges to implementing this.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Best] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  THURSDAY, JANUARY 23, 2014
    [Best] Tips for Local SEO
    – Local SEO best practice: dos and don’ts by Graham Charlton The post Tips for Local SEO appeared first on Sazbean. News & Notes
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Best] Facebook Targeting – Improved User Engagement
    The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.
  • MARKETING FINGER  |  WEDNESDAY, APRIL 11, 2012
    [Best] How to Demonstrate the ROI of Social Media
    What is the best way to do so? Q. As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Does your organization / your client have lead gen. Pacific, 8:00 p.m.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MARCH 21, 2012
    [Best] Moneyball Principles for Content Marketing | Blogging and Content Creation | Social Media Consulting – Convince & Convert
    And while it was not perfect, this particular “numbers first” approach proved better than an expert’s best guess. Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success. Via www.convinceandconvert.com.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Best] The Stratification of Social Media Listening
    Because this stratification of social media listening is truly allowing the best solutions to be brought together out of component parts. But it’s not just that marketers win because they can assemble best-of-breed solutions out of these piece-parts that bear the old integrated stacks. Image via CrunchBase. Why should you care?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Best] Social Media, Conflicting Data, and the Search for Truth
    truly extraordinary opportunity to tap into one of the world’s best research teams to solve problems, capture valuable brand insight, and discover powerful consumer attitudes and behaviors that translate into competitive advantage. A few months ago, I hired an SEO company to do some work on behalf one of my clients. No place to turn.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 6, 2012
    [Best] Teleprospecting: Coming To A Theatre Near You
    They want the best for their business, so give them reasons to think you’re the best. Most likely, in teleprospecting, your prospect has never heard of your company, so give them the best sneak peak and make sure they get tickets to the next show This week, I saw the newly popular comedy Ted.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 3, 2011
    [Best] Virgin America tackles cross-identity marketing
    If you, as a marketer, in B2B or B2C are not doing your best to jump on opportunities to identify different identities, and then take the needed steps to engage, you may be missing a significant opportunity to broaden your engagement with your buyers throughout the overall revenue engine. The point, however, is interesting.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [Best] Sales Intelligence & Microsoft Dynamics – Convergence 2011
    The best reason to attend Convergence 2011 is to be in the Geekiest party of the year. InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. This event serves as the meeting point for the Microsoft Dynamics Customer and Partner business community. customer 2.0 Enterprise 2.0
  • CRIMSON MARKETING  |  THURSDAY, MAY 23, 2013
    [Best] 15 Actionable Takeaways From Social Media Marketing World 2013
    Honesty is the best way to build relationships of any kind. The best way to do this is to create and give value. In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Who buys it?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Best] Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
    If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled” at interviewing and hiring salespeople.).
  • WRITTENT  |  FRIDAY, SEPTEMBER 27, 2013
    [Best] 11 Copywriting Tips and Hacks to Make Your Content More Appealing
    Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep? However, some of the world’s best-known bloggers have mastered the art of writing conversationally. One of the best copywriting tips to increase appeal is to just say no to being subtle. See the point?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Best] 5 Steps to Better Referral Selling
    So, how can people in sales best tap into the power of referral selling? Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. The most effective, productive way to build a business is through referrals,” Black insists.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Best] How To Get Super Smart On Keyword Research In One Hour
    The changing role of SEO and keyword research is best summarized by Duane Forrester : "SEO is a marketing function, but it needs to be baked into a product, not slapped on like icing after the cake is baked.". Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not?
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