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  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Best] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    This informative article provides a great easy-to-understand outline for designing the best blog post headlines. 9.  This is one of the best 10 question checklists that I have found to see if your headlines are spot on. The 20 Best Headlines Ever | Business Insider. How To Write The Best Headlines You’ve Ever Written.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Best] Brand bullying and other things that need to change
    Be sure to check out his amazing newsletter The Full Monty , the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news. Want to make the world a better place?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Best] Make Your Blog All It Can B2B
    To make your blog the best it can be, consider these few tips: Embrace the Sales Cycle. Just because visitors landed on your site doesn’t mean they’re ready to fill out a form, purchase your product, or be your best friend. The best part about these last few ideas is they are tied to many of the above goals.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 12, 2016
    [Best] Using Data-Driven Marketing for Business Success
    One of the best things about data-driven marketing is it’s constantly giving you a performance appraisal on what’s working and what needs to change. The data has many sources like a company’s CRM or ERP system or its website and social media presence. Now we've matured and we correlate our data and study it.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Best] How to Skyrocket Customer Engagement via Google+ Brand Pages
    H&M has utilized this to great effect by posting image galleries of its best apparel on its own G+ brand page. The best time to post new content and attract circlers is during work hours , so make sure to include this in your daily social routine. Unsurprisingly, brand pages have proven to be quite an effective. Google
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Best] How Often Should You Update Your Blog? A Data-Driven Answer
    Without a doubt, the best-known study on blogging frequency is HubSpot’s, which is illustrated below: Image source : Hubspot. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Check out 5 Best Practices for Outsourcing Quality Content. Image source : Hubspot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Best] Why many of my students will not have a job upon graduation
    Employers want to see what you can DO, how you add value NOW, and that is best demonstrated through internships. Employers want to see what you can DO, how you add value NOW, and that is best demonstrated through internships. By Jessica Rogers, {grow} Contributing Columnist . Surprised? Read on. Really?! Dream on. Fast Forward to 2013!
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Best] What’s the Point of a Social Media Strategy?
    Determine which platforms you will use and how you will test where you are best able to reach your audience. You have a Facebook page. And LinkedIn, Twitter and Google+ too. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Would a coach send his team on the field without a play?
  • VIEWPOINT  |  THURSDAY, OCTOBER 1, 2015
    [Best] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
    What really accelerates this is getting out from behind your desk and hitting the road to meet with your best prospects. 2) Immediately increase the targeting, data intelligence, and account knowledge skills, tools and techniques required for this effort. There’s no doubt that Account-Based Marketing is on the up-and-up.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best] Using the power of emotion: B2B Marketing Awards campaign case study
    The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. He’s often out on his long boat so UOB’s mobile alert function is perfect to help him move fast and seize the best opportunities wherever he is in the world. It''s easy to forget that bankers have feelings too. And we did it. The How.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Best] Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
    You''ll find the experience using Feedly very similar to your experience using Google Reader, so if you''re averse to change, this might be the best option for you with the least amount of learning curve. On July 1, 2013, Google Reader will be shutting down for good. certainly haven''t. Viable RSS Reader Alternatives to Google Reader.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Best] 7 Trends From The Focus Technology Marketing Handbook
    While Facebook, Twitter and LinkedIn dominate the majority of social traffic, Focus recommends we not forget the “best of the rest.” Recently Focus released their Technology Marketing Handbook  (no registration), a compendium of marketing tips, tricks and trends crowd-sourced from us technology marketers ourselves. Well deserved.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Best] Are you brave enough for digital marketing?
    I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. It’s bravery. That seems odd, doesn’t it? Are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Best] 16 Essential educational resources for the marketing professional
    However, as the barrier to entry is lower than the other MOOCs, you’ll need to do a little research as to which courses are the best — this site charges per course. However, as the barrier to entry is lower than the other MOOCs, you'll need to do a little research as to which courses are the best — this site charges per course.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2016
    [Best] Why Mobile Marketing Needs to be a Priority
    Major brands from Walmart to Best Buy have alarmed shareholders and employees alike in recent years with struggling profits and slumping sales. Friday means Friday Five time - our curated collection of 5 recent articles from the around the web on one topic. This edition it's Mobile Marketing. Read the full story on Entrepreneur.
  • HUBSPOT  |  FRIDAY, MAY 3, 2013
    [Best] A Step-by-Step Guide to Building an Excel Graph [Quick Tip]
    Building graphs is part of most people''s jobs -- they''re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making process within an organization. This data will look best in a bar graph, so let''s pursue making that one. Step 1: Get your data into Excel.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, MAY 28, 2005
    [Best] B2B Lead Generation Blog: Creative lead generation blunder?
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Swing - its a hit! doubt it. If that happened here.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 21, 2006
    [Best] B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bottom line: its the numbers.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best] 3D2B – 6 Quick and Easy B2B Cold Call Techniques
    To solve a problem, you have to ask questions that enable you to define the issue and determine the best approach. Once he understands that you’re helping to make him and his business more successful, ask which day and time are best for your next teleconference or for a salesperson to meet with him. Prepare Obsessively. Confucius.
  • SCRIBBLELIVE  |  WEDNESDAY, AUGUST 31, 2016
    [Best] Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation
    ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. Come to Booth #47 to Meet Anni Murray. ScribbleLive will be making Anni available to CMW attendees for free 30-minute consultations. Persona development.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Best] Is South Park Onto Something? A Look At Sponsored Content in the Media
    Look At Sponsored Content in the Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is South Park Onto Something? Look At Sponsored Content in the Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Technology is ruining our lives. Get off my lawn!”.
  • MARKETRI  |  FRIDAY, MAY 11, 2012
    [Best] Slides Go Social
    As marketing professionals, we stay in the habit of keeping up to date on presentation tools and best practices: We try to keep our own slide presentations concise, engaging, and free of heavy text. Probably the best part about this presentation software is that it is Web-based. Thankfully, those days are long gone people! Prezi.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 24, 2016
    [Best] March Madness: Why Brackets Are Powerful Marketing Content
    This method was devised by British chess champion Howard Staunton as an attempt to find the absolute best player. The best part will be the excitement of your own customers and the effect that will have on both retention and advocacy. Ready for the madness? And with March Madness comes brackets. What are brackets? Jokes. More jokes.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Best] 10 Things Every B2B Tech Marketer Needs to Know
    Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. The best way to catch up to speed on any topic is to ask questions. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Best] How to Validate Your Blog Post Topics: A 3-Step Process
    What’s the best way to deliver this information -- a blog post, an infographic, or a video? One of the best ways to organize your thoughts and finding here is through a topic cluster -- a new way to strategize blog content geared toward how search has evolved. But as it turns out, that's not the end of the world. The result? Jackpot.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Best] 5 Crimes of Customer Care
    When we call experts for help, we assume we’ll get the best. Sometimes the best answer can only be found by providing the customer with alternatives in the form of articles or tips written by other users. In the age of the Internet, customer support should be everyone’s concern. Just ask this guy! ). Did you hear anything I said?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Best] 3 Simple Ways to Make Email Marketing Work for You
    It’s one of the best ways to keep your customers opening, reading and engaging with your email content. “It’s one of the best ways to get customers to interact with your email.” No matter what your business, email marketing can work for you. Read on for three simple ways! 1. Time is money. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, JANUARY 8, 2013
    [Best] SocialOomph offers essential Twitter tools
    It can even include press releases, content, links, visions, business plans, philosophies, ethical stances, and “best of” content — content that at one point was timely but is now not so much stale but not exactly current. Top 10 Best Practices for Social Media (prnewswire.com). Queued Bulk Tweets. Twitter is funny.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Best] 5 Tips to Refresh Your B2B Lead Generation
    In contrast with the full-bodied drinks and classic brews of winter, summer drinks are best when the taste, aroma and flavour is distinct, yet subtle, not overwhelming. Some of the best restaurants offer patrons their chef’s tasting menu. It includes the best-selling dishes to wow the customer first time. Focus on the subtle.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Best] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    While their may be some positive, incremental impact as an outcome of these investments, what marketers must begin to realize is that unless there is a true realization of Demand Process – the alignment of People, Process, Content and Technology to that of the buyer and their buying process, any outcomes and positive impact will be minimal at best.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Three Views On The Future Of The CMO
    The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. 3. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Best] What Makes Irresistibly Shareable Content
    To ensure the simplest message, here 4 best practices to follow. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it.
  • PAUL GILLIN  |  THURSDAY, JANUARY 12, 2012
    [Best] Cisco Does B2B Facebook Right
    Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Last year, Cisco started the SuperFan program to recognize its best community members. Want a low-cost, fun and effective way to reward your most active Facebook contributors? ” Cost to Cisco: next to nothing. Value: a lot more than that.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Using predictive analytics and machine-learning, the hands-free engine automatically maps, discovers, and serves content on your website to the prospects who respond to it best. Real-Time Personalization is Simpler Than You’d Think was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Best] An SEO’s Guide to Bottom-of-Funnel Keywords
    It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? Find best resumes services. Marketing Funnels and Keyword Research. Top of Funnel: Awareness.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Best] 10 Ways to Create Great Inbound Content for Your Association
    What’s the best approach to creating nonprofit content? Using a program like VideoScribe, you can take your best written content and turn it into video. Content can be a great way for your association to engage with constituents. But where to begin? And to learn even more, check out our latest ebook, Sign Up! We love social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Best] 4 Ways to Make Your Selling More Social
    Selling is all about developing relationships, and the best way to do that is by delivering value. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Best] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Send Timely, Relevant Responses. Content Matters.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Best] 7 Content Marketing Lessons from Napoleon Hill
    In larger enterprises, there must be a content marketing champion that has the real desire to be the best, and be given enough latitude to experiment and possibly even fail multiple times. The best way I’ve seen this work for brands is to do something creative and new at least once a month. Here they are with my notes. Desire.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Best] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent  survey  from the IT Sales and Marketing Association.  In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Customer-centricity is a competitive advantage! Assume nothing.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Best] 3 Ways to Grow Your Business With User-Generated Content
    Ways to Grow Your Business With User-Generated Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Grow Your Business With User-Generated Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let Your Customers Do the Talking.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Best] Is there such a thing as “too much data”?
    Instead of separating individual customers for targeted marketing, you can look at larger patterns and trends to predict when a launch will be most successful, and what kind of stimuli resonates best with your audience. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it?
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Best] Are you surfing the social media wave (or are you too far ahead or behind)?
    You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. And just think about all the best salemen: they’re still selling widgets. Be careful! Here’s a hint: there’s no real money in risk. It’s not true.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Best] What’s the killer app in B2B marketing? Face-to-face events
    Put the event to its best use—meaning a place to have efficient and productive interactions. It’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Why is this the case, and what does that mean for us marketers? Bingo. We need a conversation. alone.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Best] 4 Steps to Creating a Launch Plan for Your New Customers
    Steps to Creating a Launch Plan for Your New Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Steps to Creating a Launch Plan for Your New Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We’re talking about customers. Training.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Best] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 1, 2013
    [Best] 3 Reasons Why YOU Ought to Watch Marketing Made Simple TV
    The very best guests anywhere. Daniel Pink, New York Times and WSJ best-selling author. Why should YOU watch Marketing Made Simple TV? After all, lots of things compete for your attention today. But if you want to learn marketing, there is no better or more fun way to learn. heatherhoetger  tweet. agree Sandra!!! UKUQVq. CMO.com.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 21, 2013
    [Best] 'Gold Calling' Is Alive and Well
    think this quote from Friedrich Nietzsche says it best: “The visionary lies to himself, the liar only to others.”. The average sales force closes about 20 percent of sales-accepted leads while best-in-class organizations close closer to 30 percent. More musings on the premature death knell for outbound sales. S. Cold vs. Gold.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Best] How to Create Embed Codes for Your Infographics [Free Embed Code Generator]
    We''ll walk you through the steps and chime in with some best practices to keep in mind along the way. We''ll use our PowerPoint Infographic Creation Best Practices infographic as an example. Want to increase the likelihood that people will share your content? Here''s the secret: Make it easy. This is where embed codes come in. Sample.
  • VIDYARD  |  TUESDAY, MAY 31, 2016
    [Best] DJ Khaled, Snapchat and Spontaneity in Videos
    He has started endorsing brands, and even released singles from artists who he’s signed to his ‘We The Best’ label, all on Snapchat. The best ideas are the ones you don’t plan. Maybe one of them is more suited to explainer videos, maybe another works best to show off the company culture and events. Do you know who DJ Khaled is?
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 22, 2012
    [Best] Jim Farley - a marketer with courage - interviewed by Brian Solis
    Here's one of the best interviews I've seen in a long time. Brian Solis, who is always interesting, is interviewing Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service (how's THAT for a lot of responsibility?). Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more.
  • FATHOM  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy
    What this means: The number of channels you have to keep track of and manage is growing, making it more difficult to ensure you’re doing the best you can on each of them. With a documented strategy, however, you can research and plan to exact types of content and messages that best fit each channel, optimizing your chances of success.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Best] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    By taking these steps to ensure the best experience for your site visitors using mobile devices, and that your site has the highest visibility and performance in Google mobile search results, you’ll be on your way to driving new business from mobile device users. Why is this update important for professional services firms? Websites
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Best] Deliver More Sales Qualified Leads Using Predictive Intelligence
    They can also learn the best actions to take to keep prospects moving forward towards a purchase. One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified. Oftentimes, marketers just don’t have the tools necessarily to identify which leads are sales qualified.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Best] How to Build Effective Teams Based on Personality Type
    You need to take into account that there are natural allies and antagonists among these four styles and also that each style functions best at a different phase in the lifecycle of a team. However, when reached, it means a team really is performing at its best and is functioning as a whole, not just as a collection of individuals.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Best] Google Tests New Labels and Warnings
    Since page loading speed is a ranking factor, it is in a business’ best interest to do everything possible to ensure their sites load quickly. KEO Marketing can oversee all of your search and online marketing tactics, including advising on the best tactics for content management to avoid Google penalties or warnings.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Best] Online Advertising: Retargeting for Maximum ROI
    To get the best return on your investment for online advertising campaigns, make retargeting a high priority. At the same time, you should be constantly watching your analytics and monitoring results for the different iterations of similar ads, so you can identify the best performers. Ideally, try to mix up the messages and tag lines.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Best] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    58% of marketers in Asia struggle to define the best content & influencers to build reach and support conversion. Want to see more data on the state of content marketing in Asia Pacific alongside commentary from some of the region’s best content marketers? Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Best] 25 Holiday Email Subject Lines That Shine
    Travel Channel: Travel’s Best Holiday Attractions 2014. The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Warby Parker: Cozy up. 2. BevMo!:
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Best] Defining Your MQL: A Guide To Lead Conversion!
    You shouldn’t want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. Many companies rely on their marketing departments to generate as many leads as they possibly can, and while that isn’t a bad strategy, it also isn’t the best one. Wrong. How Do You Define Your MQL?
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Best] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    You need time to research what has already been done, what you like, what you don’t, and to determine what marketing elements best represent your brand. Your overall goal should remain the same, but now is the time to re-evaluate the best way to get there. Good things take time. Training for a marathon (or the Olympics!), Execute.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 4, 2016
    [Best] Should Your Video Marketing Strategy Include Documentaries?
    Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves. During the 30-seconds sprints that peppered my favorite TV shows, I got to watch my ideal self as I brushed with a particular toothpaste, ate certain organic fruit, or bought the latest gadget. Understand Your Medium—Then Break It.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Best] The One Thing That Could Ruin Content Marketing
    We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught. A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Decide to start one too. Step 5: ROI time!
  • VOLACCI  |  TUESDAY, NOVEMBER 11, 2014
    [Best] Must-Attend Drupal Events of 2015
    Some of the world''s best and biggest museums, universities and entertainment giants are in Los Angeles and they use Drupal. Experience the culture, festivals, sunny weather and world-class dining with friendly locals, all while celebrating the world’s best open source project. DrupalCamp Brighton - Brighton, UK - Jan. 16-18.
  • KEO MARKETING  |  THURSDAY, JULY 23, 2015
    [Best] Google and Yahoo Testing Search Ad Partnership
    Meanwhile, this is a good reminder that companies should always be constantly monitoring their search engine optimization and search ad strategies, and evaluating ways to best take advantage of the latest changes in the search landscape. partnership would seem to be a win-win that would benefit both sides.
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Best] Predictive Analytics Takes CMOs From Survive to Thrive
    97% said that it helped them see how and why their best customers buy, 89% said it helped them identify new leads, and 92% said it helped them adjust their marketing mix to best reach new buyers. As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 3, 2014
    [Best] Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email
    The best part about this email from Pinkberry? Two things, actually: That consumer data is best used to create a personalized, relevant experience. Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Ice cream. That’s it.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Best] How to Make People Fall in Love with Your Cold Call
    How to Make People Fall in Love with Your Cold Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Make People Fall in Love with Your Cold Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think back. OK, so how did you react to it? ” 3.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Best] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    If you want the best B2B marketing news, there’s one place to go. Today it’s a one-stop-shop for the best of the best content about content marketing. There’s a headline copywriting formula called The 4 Cs that pretty well captures headline best-practices: C lear. Best of luck with your next Inbound.org masterpiece!  .
  • BIZNOLOGY  |  TUESDAY, JUNE 11, 2013
    [Best] In digital marketing, you must get over your fear of being annoying
    According to  Jonathan Alter’s new book,  The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. As you may well know from my blog posts, I am fully on board with pushing a little hard. Yes, do A/B testing.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Best] Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success)
    Many people who suffer from impostor syndrome are high achievers; people who set extremely high standards for themselves and are committed to doing their best and being the best. That's why the best angle from which to tackle your impostor syndrome isn't getting rid of it completely; it's stopping it from hindering your success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Best] Why you need to obsess about content saturation
    This provides guidance as to where you can best maneuver to create competitive advantage with your content. This provides guidance as to where you can best maneuver to create competitive advantage with your content. Recently I wrote a post stating that the most important word in marketing is “maneuver.” Here’s an example.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Best] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as  reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage. But regardless, the trends pass the sniff test.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 22, 2013
    [Best] How to Deal with a Marketing Micromanager
    They know what colors are best, they critique the wording, they react to photos and images. Have you ever tried to get projects done when working with a micromanager? Sometimes managers of marketing projects need to handle the micro-details, but if it’s constant and unproductive, it’s time to do something differently.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 9, 2012
    [Best] How Much Should I Spend on My B2B Marketing? (Part 1)
    To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? This is where you have to know what form of communication your customers want, where they like to go, and the best way to get in front of them. How much should you spend on your business-to-business (B2B) marketing budget?
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Best] Driving the Right Conversation
    That’s because often the best way to ensure something doesn’t get accomplished is to form a committee. CEB , which has done some of the best research on the subject, determined that there is an average of 5.4 If you’re reaching out to a social media manager, clever online memes might be the best way to grab his or her attention.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 18, 2016
    [Best] No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns
    Needless to say, the campaign was a huge success helping contribute to their best ever sales year (you can read full details here if you have the time) and the hub has evolved as the audience has grown. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. smarter approach from IBM.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Best] How Long Does it Take to Get Results from Content Marketing?
    Try out different content amplification methods and review the results to see what works best for you. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Be patient. Source ).
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 10, 2011
    [Best] 8 Traits of Sales-Win Stories
    How better to reinforce your best practices and winning strategies across the sales organization? Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren't the only type of story that can help a rep close a sale. Who did sales reps talk to? Document the details.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Best] Psychology of Ecommerce Sales: Tapping Consumer Nostalgia
    They were too excited to relive some of the best years of their lives, and they were grateful designers for giving them the chance. Nostalgia will work for you, but only if you’re prompting the best memories. If you hang on to anything long enough, it eventually comes back in style, right? Ah, nostalgia. The Power of Nostalgia.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 28, 2014
    [Best] Are You an Unintentional Sales Wuss?
    So let’s take a look at one scenario to see how your best intentions might be totally misinterpreted. I’m sure your answer is a resounding “no.” But in reality, it’s not what you think that counts. Only your prospect’s perceptions matter—and they can be very different from what you’d imagine. Because they’re extremely busy. Or hopefulness.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Best] My customers don’t use social media
    It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  Both limit easily achievable possibilities.
  • BIZIBLE  |  FRIDAY, FEBRUARY 12, 2016
    [Best] To Measure Marketing Impact, You Must First Retire the MQL
    Sometimes “that’s how we’ve always done it” isn’t the best way moving forward. In the traditional mindset, visitors come to your site, eventually take an action that turns them into MQLs, are then nurtured until they become SQLs and are passed to the sales team. But times have changed. That thinking hinders growth and improvement.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Best] Content Marketing Gives Customers a Reason to Believe
    The best brands give customers reasons to care about them. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase. The secret may well lie in the power of content marketing.
  • ACT-ON  |  FRIDAY, FEBRUARY 19, 2016
    [Best] Nofollow Tags: What They Are and Why They Matter
    Your best defense is a universal nofollow setting for those types of activities. nofollow tag isn’t the best way to ensure those pages aren’t indexed, instead a noindex tag on the page is more appropriate. When used properly, it can help a website follow best practices and help reduce spam propagation. Comment spam. Summary.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 6, 2013
    [Best] Pay attention to that (wo)man behind the curtain!
    Our team really works towards what’s best for the client, not what’s best for eMagine’s bottom line,” she said. Your website and digital presence are key to leaving a positive mark.  The eMagine team works hard to make sure you do. But much of our talented team works “behind the scenes”.  B2B Web Strategy
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Best] Optimizing Twitter for Lead Generation
    It’s in your best interests to pay attention to what your customers’ and prospective customers are tweeting about and to respond accordingly. Optimizing Twitter for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Caveat: words of caution about this to follow.). Messaging.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Best] How to Run a Blog Lead Generation Analysis
    But the post-level information is important to help us figure out the best topics and formats for our posts. To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. However, the best way to figure out what will work and will not work is through running experiments.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Best] Wikipedia Management for Dummies
    While I have been a proud member of Wikipedia since 2005, I really stopped working on the platform in any real way back in 2006; then, last year, I returned in style, and thought it a good time to share some best-practices, mostly philosophical advice. My best advice is: don’t be shady. “Why should I?,” Don’t do it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Best] How to Master Pinterest for B2B Marketing
    Strong Visuals From Your Blog Articles: Pin visuals that best highlight your written content. And remember, it's always a best practice to give visitors a next step to further engage with your business on all pages of your website -- visual or not! Commit to creating the BEST boards on a specific topic. Let's face it.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Best] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    The art of successful email marketing depends partly upon proactive deliverability management – which is simply understanding and following best practices to comply with the rules that govern business email. Google it and check some of them out to find one that best fits your needs. Recommended: Webinar Best Practices eBook.
  • LEANDATA  |  MONDAY, AUGUST 3, 2015
    [Best] Five Ways to Create Content that Motivates Prospects to Action
    The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences In the spur of the moment, while the need is fresh on their mind, is the best time to ask. 2) Use white papers to point out an industry problem & solution. Urgency is what moves prospects to act.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Best] The Economist & Marketo: Figuring Out The Next Era of Marketing
    The Economist & Marketo: Figuring Out The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia “What a long, strange trip it has been…”. When I think of that lyric – I am not thinking about my high school days. Well, maybe a little.
  • SAZBEAN  |  TUESDAY, JUNE 11, 2013
    [Best] How to Ensure Your Social Media Campaign Succeeds
    In this article we will examine a few best practices of successful social media campaigns to gain further insight on how to ensure your social media campaign not only succeeds but also thrives. This is a guest post by Sean Gallahar from i7 Marketing. We always encourage simple updates to landing pages to be more attractive. News & Notes
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Best] Why B2C Marketers and Agencies Need to Work Together
    “We are aware that a client will have their own data and their own opinions on what they believe will be best for their brand. This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Best] Should Your Company Invest More in Building its Sales Pipeline?
    The best review processes, while led by managers, are two-way problem-solving conversations with sales reps. How each gating factor can best be accomplished?, Sales Prospecting Perspectives is pleased to bring you a guest post from Tom Knight , COO of SurgeryFlow. Investing in Pipeline Quality. Investing in Pipeline Quantity.
  • CINTELL  |  MONDAY, DECEMBER 28, 2015
    [Best] Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke
    In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent  survey  from the IT Sales and Marketing Association.  In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Customer-centricity is a competitive advantage! How does it work?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Best] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    We tried our best to please the audience…and AMC had concerns about the show themes going too dark, too soon, too randomly, but my gut told me it was the right thing to do.” by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Best] 5 Ways to Engage Readers Through Curated Content
    Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. Ways to Engage Readers Through Curated Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The hard part is getting your audience to engage. Get reader input.
  • CINTELL  |  MONDAY, MARCH 14, 2016
    [Best] Should your B2B Marketing Plan Include Company Personas?
    Each company exhibits specific behavior and attributes that can serve as your guide for how to best engage across both marketing and sales teams. These Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). What are the benefits of company personas? B2BZone b2c Blog
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