VIEWPOINT | TUESDAY, MARCH 22, 2011
[Best] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved? Social?
MODERN B2B MARKETING | MONDAY, OCTOBER 4, 2010
[Best] 19 Unmissable B2B Marketing Blog Posts
Lead Generation Best Practices: Thought Leadership with The Funnelholic. 19 Unmissable B2B Marketing Blog Posts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So what has the industry found most useful? Some are old, some are new – but all are worth a read if they’re new to you.
JUNTA 42 | THURSDAY, OCTOBER 27, 2011
[Best] All 40+ Content Marketing World Videos Now Available
I’ve had a chance to see all of them (at least in parts) and I can honestly say that it is one of the best resources available anywhere on content marketing. Sample of David Meerman Scott's Presentation for On Demand. Very excited about the launch of Content Marketing World On Demand , which was just released this week. Let me know.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 5, 2012
[Best] 2012: The Opportunity for the Few in the Year of More
Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. We must assess all of the choices, and be confident we are making the best choice. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more.
THE CRAP REPORT | MONDAY, AUGUST 30, 2010
[Best] Sales Managers, and Why Yours May Need to Move On
During their meeting, Tom’s not doing that great of a job selling himself and what he does at Initech, and his frustration gets the best of him. Tom’s a little nervous to meet with them, as the precedent’s been set that if you don’t really give them a reason to keep you, the Bob’s suggest you leave.
BIZNOLOGY | THURSDAY, APRIL 10, 2014
[Best] Is Big Data changing your marketing?
What is the best thing to try next time? 'You’ve probably been hearing all the pundits talk about Big Data. talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are doing a crappy job with “small data,” and the reason has nothing to do with data. It has to do with us. And that matters.
YOUR SALES MANAGEMENT GURU | MONDAY, DECEMBER 9, 2013
[Best] Be Bold:know that you don’t know!
The best and easiest tool to use in an effort to get better is this: Ask questions! 'Be Bold: Know that you don’t know! Ken: This a guest blog by Jeff Shore on his new book. I have written on this topic often, I believe it is almost a lost art in selling… I stress this with all my clients. Thomas Berger. Asking Questions ?
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 15, 2010
[Best] Sales Leadership: your menu for personal & professional success
The best sales managers are creative; in looking at how to strategize and win more opportunities, in creating a winning sales culture and in solving the day to day problems that arise in every organization. Sales Leadership: your menu for personal and professional success. Now everyone can relate to pizza, right? Thin or thick crust? link].
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 16, 2009
[Best] 10 Most Popular Content Marketing Posts of 2009
Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. It’s been a very good year for content marketing. Twitter Tips to Strengthen Your Content Marketing Strategy. Not at length.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 11, 2013
[Best] One thousand posts. No navel gazing.
And that, my friends is the best part of social media. Related Stories Social Media’s Mass Attention Myth The best advice I ever received for my business, and my blog 5 Essential tools to attract a relevant audience to your blog Why it pays to be a patient blogger Five ways to be a more confident blogger. Who was here first?
DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 16, 2010
[Best] Get Inspired, Meet Powerful Women at Simmons Leadership Conference
Mark, you’re the best. As motivational speaker Mark Victor Hansen says, all of us can come up with excuses for why we can’t (or haven’t) yet succeeded. I’m not educated. I’m over educated. I’m under qualified. I’m over qualified. I’m too poor. I’m too rich. I’m too fat. have kids.
FATHOM | SUNDAY, JANUARY 19, 2014
[Best] The Value of SEO and Quality Content
Your content creators should audit your company’s keyword list to determine which keywords will lend themselves best to the goal of your content marketing strategy. 'As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. No successful business relationship has ever been founded on spamming!
EMAGINE B2B BLOG | TUESDAY, JUNE 11, 2013
[Best] What eMagine Customers are Saying: Client Recommendations
'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. The eMagine team has been a pleasure to work with and I highly recommend them! They have proven to be great partners and mentors.
B2B MARKETING MENTOR | TUESDAY, NOVEMBER 19, 2013
[Best] Brand Advocates: The Greatest Resource You Never Knew You Had
While your ideal asks will depend on your specific business and priorities, Rosenberg believes testimonials, referrals and content contributions are among the best. Interestingly, Rosenberg says that recognition—as opposed to money or a gift—is one of the best rewards you can offer. Socially active customers. ” 3.
VIDYARD | TUESDAY, MAY 20, 2014
[Best] Introducing the Modern Marketer’s Guide to Video
Not only are there tools you can use to better measure the performance of your video readily available to you, but based on a few really awesome video campaigns, there are best practices you can follow to ensure you start using video more strategically. 'It’s a familiar scenario. Yes, Leo. Y’know, the non -vanity metrics.
HUBSPOT | FRIDAY, JUNE 18, 2010
[Best] 8 Transformational Leadership Lessons From Seth Godin
Ideas That Spread Win, and Free Ideas Spread Best – Godin explained that he made more money by giving away his book, Idea Virus , than he made on his previous New York Times best-seller. Lots of Alternatives Exist - Choices are now rampant, so people or companies that are perceived as the best or the leaders are more successful.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 20, 2012
[Best] We are all standing on digital quicksand
In terms of effectively “humanizing” their brand, I use them as a best practice case study in my college classes. The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. The negative is the news. McFail. percent.
MODERN B2B MARKETING | MONDAY, OCTOBER 7, 2013
[Best] K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins
For all I know, they’ve tested this welcome email and this one performs the best. The Most Effective Way to Grow Email Opt-Ins was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow It was Sunday morning. I needed spackle. Me: Uh, no. What’s that? Her: Oh, it’s our reward program.
HUBSPOT | THURSDAY, AUGUST 9, 2012
[Best] How to Create Marketing Emails Both Readers AND Inboxes Love
And if you want your subject line to appear fully on mobile devices, you have to get even shorter -- best practices recommend you aim for fewer than 20 characters. 2) Clear 'From' Field: Marketers are split on whether it's best to send email from a company name, a person's name, or both. What an Inbox-Friendly Email Looks Like.
HUBSPOT | WEDNESDAY, JULY 10, 2013
[Best] A Look Back at 20+ Years of Website Design
21st Century Takeaways: Today, there are plenty of reasons why table-based design is not the best choice for your website -- the extensive markup, slow page-load times, and visual inconsistency are just a few of the pitfalls of this method. 'Web design has come a long way since 1991 when the first ever website was published. Antiquity. Today.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 22, 2013
[Best] 4 Elements to Consider to Take a B2B Website Mobile
The best way to capture information from potential customers is through landing page forms. When in doubt, it’s best to test and retest as much as possible. 'At the center of your B2B marketing sits your website. Marketing your company to other businesses requires a top-notch web presence. Forms. Forms on mobile need simplicity.
DIANNA HUFF - B2B MARCOM | SUNDAY, SEPTEMBER 8, 2013
[Best] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
She shows both versions and you get to vote on which version you think pulled the best results. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Anne is one of those rare people who combines brilliance, witty humor and a true desire to help marketers get great results. Home Page of WhichTestWon.com. Details.
CONTENT MARKETING TODAY | WEDNESDAY, OCTOBER 10, 2012
[Best] Why Your Blog Should be Your Top Social Media Tool
The best blogs can provide the vast majority of targeted information that there ideal visitors require in their search for solutions. We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON. You can be both timely and comprehensive.
MODERN B2B MARKETING | THURSDAY, MARCH 6, 2014
[Best] When Sales “Intelligence” is Actually Sales Interruption
When sales reps come into the office, they see a list of leads, with their best leads (real prospects) on top, and lower quality leads (still prospects) toward the bottom. The best solutions re-sort that list dynamically as they learn more about each prospect, continuing to reflect lead quality on a relative basis. This is good.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Best] 5 Ways to Instantly Improve Marketing With Data
Data may seem intimidating, but it can also be a marketer’s best friend. It's important to monitor analytics in order to see which sites are the best referral sources for your website. For example, is your blog one of your best referral sites? This is a guest post written by Pam Sahota. Keep reading! Referral Sites.
FEARLESS COMPETITOR | SATURDAY, JANUARY 17, 2015
[Best] A few Saturday facts about Jeff Ogden of Find New Customers
did work at Best Buy in Westbury, NY, but then I had a major fall and nearly died. 'Here are some things you might not know about Jeff Ogden of Find New Customers. Born and raised in Madison, Indiana – which is the only town in America that owns a race-boat called the Oh Boy Oberto, which has won many races. He has passed).
LEAD411 | WEDNESDAY, SEPTEMBER 3, 2014
[Best] Sales & Marketing Content that Doesn’t Suck
To combat the info overload it is important for you to narrow down your reading to only the best content. '“According to a 2011 study, on a typical day, we(Americans) take in the equivalent of about 174 newspapers’ worth of information, five times as much as we did in 1986.” Source: New York Times. It can be a real time sink. randfish. link].
WINDMILL NETWORKING | THURSDAY, DECEMBER 27, 2012
[Best] 10 New Websites to Add to Your Social Media Blog List in 2013
The best way to describe GrowMap in more detail is to allow Gail’s introduction to best describe her own blog: Every Web site or business – online or off – can benefit from grow ing and could use a map to get there. Looking for new blogs to follow in 2013 for unique and insightful information on social media? Enjoy!
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 19, 2009
[Best] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
Very important information on lead scoring best practices. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Here’s the permalink to the original article too. Enjoy. budget, authority, needs and timing). After all, this seems to be where scoring falls down. But this makes sense. What do you think?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 13, 2013
[Best] What An Advocate-Centric Marketing Organization Looks Like
For example, customer success can help by introducing new customers to your advocate program during the onboarding program; sales and product teams can provide activities that advocates can participate in, such as reference calls, product reviews and test groups; and business development may have insight as to how to best motivate partner advocates.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 21, 2011
[Best] 3 Steps to Making Change Happen
Well, the way we think about change may be what’s holding us back, Chip Heath, co-author of the best-selling book “ Switch: How to Change When Change is Hard “, said during his keynote address at Eloqua Experience 2011. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa. Step One. Step Two.
KOMARKETING ASSOCIATES | THURSDAY, MAY 1, 2014
[Best] DMFB Preview: Building Your Online Brand Through Customers
I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online. 'We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. Influence on Buying Decisions.
ENGAGE | FRIDAY, APRIL 15, 2011
[Best] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
On our way to the social media party, we in the corporate world have to make pit stops at the legal department, the best practices office, HR, and get frisked by the brand police. T here’s a reason the phrase “corporate stiff” exists. After that, it’s no wonder we’re a little tense, a little stiff. But where to learn from?
EMAGINE B2B BLOG | THURSDAY, MARCH 6, 2014
[Best] Millennial Impact
It is instructive to understand them in order to adapt hiring and marketing strategies to best capture the potential they offer. 'Generations, like individuals tend to have personalities. Historically we have seen that as each new generation enters the workforce, their collective personality has the propensity to change the workplace. Really?
B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011
[Best] Ideas to help break the B2B automated marketing content barrier.
The reason I was not surprised is that she and her team did EVERYTHING according to best practices (which I passionately advocate) and they used excellent resources to help them: Marketing automation from Eloqua. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. But it doesn’t have to be. Games.
WRITING ON THE WEB | MONDAY, MARCH 17, 2014
[Best] How to Research Content for Your Expert Ebook
This is how I do research, because that’s what I know best. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
BIZNOLOGY | MONDAY, AUGUST 25, 2014
[Best] 10 lessons on Walmart’s social media strategy
SEGMENT BY AUDIENCE INTERESTS: The company has Twitter handles with @WalmartHub being the “parent” handle that only Re-tweets the best performing content from the other handles, The other accounts feature the following topics: @WalmartNewsroom – Press releases and other announcements. It is still a family-owned business.
CONNECT THE DOCS | TUESDAY, SEPTEMBER 1, 2009
[Best] Content Marketing Event: New Media 2012
However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media. We believe that’s the best term to use because “media” is always changing – new -- and in flux. Russell Sparkman. When products (i.e.
DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 27, 2010
[Best] Four Reasons for an Information Concierge
The information concierge can prioritize differently, and ensure that the best article, or perspective, for the question at hand is the one that is presented. There is a role in modern sales and marketing that is just starting to form. This role bridges the gap between potential buyers and the information we have that is of value to them.
B2B MARKETING UNPLUGGED | TUESDAY, APRIL 15, 2014
[Best] Fixing Your Sucky Website Step Three: The End Game
The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
YOUR SALES MANAGEMENT GURU | SUNDAY, MAY 6, 2012
[Best] Top 50 Sales & Marketing Influencers for 2012
The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. this is a press release we just sent out). KNOXVILLE , Tenn., m glad Ken is part of the team.”.
HUBSPOT | FRIDAY, JULY 23, 2010
[Best] 7 Fluff-Free Reasons Your Online Content Isn’t Spreading
So, you decide to hop on the content train for your business either by creating or curating the best content in your niche. The best content is like peanut butter, easily spreadable. The best content isn’t about your product. Often the best online marketing happens offline. Does this sound familiar? You get it.
HUBSPOT | THURSDAY, OCTOBER 11, 2012
[Best] How to Convert Casual Blog Visitors Into Dedicated Subscribers
Optimize your subscription page using the same best practices you would for any other landing page on your website. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Best] The Top 8 Priorities for Any One-Man Marketing Team
The best way to guard against wasting your time creating content is to create and use buyer personas. Alright, now that we’ve got that out of the way, let’s make your time on social media more effective by thinking about the best times of day to publish your content. Especially for a small business. Share your tips in the comments
BIZNOLOGY | WEDNESDAY, JULY 10, 2013
[Best] DIY Digital PR (Online Engagement & Blogger Outreach)
The best way to engage. 'Photo credit: zoxcleb. Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came?
HINGE MARKETING | FRIDAY, JULY 4, 2014
[Best] Hinge’s Fab Five: June 2014
'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month. What You Should Expect From Your Marketing Department. Lee Frederiksen, Hinge Marketing. Tough Questions to Ask About Your Content Marketing Strategy.
SYNECORE | MONDAY, APRIL 15, 2013
[Best] SoLoMo: Why Businesses Should Keep an Eye on Foursquare
That means when a shopper goes to Best Buy (BBY), Samsung will be able to send them an ad for its TVs.”. Imagine a person is out TV shopping, and after checking in at Best Buy, he or she receives a promotion or discount for buying in-store. 'This past week has been a busy time for SoLoMo app Foursquare. LOCATION, LOCATION, LOCATION.
SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 5, 2011
[Best] 3 Warning Signs To Look Out For From Senior Sales Ranks
Well guess what, the best sales folks I've been around understand that adapting to your surroundings is a requirement.it Your best reps know that it isn’t time to give up just because they haven’t call you back after the 2 messages you’ve left for them. Back in his day, Roy was the top bowler in all of Iowa. Kidding.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 16, 2011
[Best] Savvy Speaks - Setting Marketing Goals
This week the Savvy Sisters dish on their best tips and tricks for setting - and reaching - marketing goals. Subject lines, user flows, page layouts - mix it up to find out what works best and then optimize, optimize, optimize. We all know that you can't get anywhere unless you know where you're going. Michele. Jamie. Wendy.
HUBSPOT | TUESDAY, APRIL 22, 2014
[Best] Your Essential Proofreading Checklist: 10 Things You Can't Forget
Even the best writers can have grammar mistakes slip through if they''re on tight deadlines. 'I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. We had to send it back to the client ASAP. 1) Tone. 3) Logical Flow. logical one.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Best] How Marketers Ruin Infographics (and How to Save Yours)
To make sure you''re putting your best infographic foot forward, read on. 'For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic. Trying to get inbound links? Create an infographic. right? Not quite. 1) The Title''s Wordy.
NUSPARK | SUNDAY, SEPTEMBER 9, 2012
[Best] Online Display Advertising, Targeting, and Capturing Leads
Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Retargeting.
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 26, 2009
[Best] How to Create a Cool Social Media Email Signature
The buttons in the example above are 80 pix by 30 pix, but use whatever size looks best to you. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A In fact.
VOICE-BASED MARKETING | THURSDAY, JANUARY 30, 2014
[Best] Bacon, Mobile, and Self-Profiling Consumers at the 2014 Kellogg Marketing Conference
Trends in marketing have increasingly shown that the best marketing is personal, portable, contextually aware, interactive, and measurable. We encountered some great predictions for this year’s trends, so we thought we’d share some of the most interesting tidbits here with you! Bacon > Hybrid Cars. There are bacon festivals. Mobile.
DIANNA HUFF - B2B MARCOM | TUESDAY, AUGUST 6, 2013
[Best] 50 Ways to Market Your Website to Generate Links
Be your own best brand advocate. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. See, nothing complicated.) Enjoy!
JUNTA 42 | THURSDAY, FEBRUARY 2, 2012
[Best] Lethal Generosity: The Key To Your Online Content Strategy
In short, the company whose representative posts the most tips, links, advice, case studies, best practices that followers find useful will always [rise] to the top, not just in influence but also in search results. The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Neither of these is true.
B2B IDEAS @ WORK | THURSDAY, MARCH 31, 2011
[Best] When B2B Messaging Builds To A Climax, You've Made Your Point
Science and B2B: So to apply this to B2B marketing, it appears that the climax order is a good safety net to fall back on, but since the statistical difference is so small it’s probably best to make your decision on a case-by-case basis. I feel like a constant dilemma in B2B marketing is determining how to structure the message.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Best] LinkedIn: How to Properly Plant It into Your Social Media.
What’s your best advice about how to get the most out of LinkedIn? Experimentation Is The New Best Practice 6. So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? How much time do you spend on LinkedIn each week? Is it enough?
KOMARKETING ASSOCIATES | TUESDAY, JULY 1, 2014
[Best] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.
DIGITAL VOICES | FRIDAY, JUNE 28, 2013
[Best] This Week in Digital Strategy 6.28.13
banner ad best performs when it’s a call to action to a destination for someone who has landed on a site and hopes to engage further. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
MARKETING CRAFTMANSHIP | WEDNESDAY, MARCH 27, 2013
[Best] White Papers are Not Dead. They’re on Life Support.
But despite this quantitative evidence and the best efforts of producers high quality content , B2B customers are avoiding white papers in greater numbers, not only because they are no longer viewed as credible, but also because marketers have erected too many registration barriers that restrict online access to content. Executive Review?
INSIGHTIQ BLOG | TUESDAY, NOVEMBER 6, 2012
[Best] A Customer Named Pat: A Big Data Tale
And while the Babies “R” Us offer might be relevant at the moment, he might also appreciate offers from Best Buy or Applebee’s that are more relevant for the interests of his grown-up children. “Big Data” means much more than mere size. Of course, this insight begins with the customer’s data. This is a story about Pat. Pat is a man!
INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
[Best] Big D, little d, What Begins with D? Try Direct and direct.
But there are some best practices that will ensure your social media activities are encouraging the right types of behaviors. We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months. Be social.
INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
[Best] Embracing Digital Customer Interaction
You will have to think more holistically about the kinds of measures that best help you to understand the depth of engagement with your customers and how well you are investing to deliver your messages and products to them. Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics.
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010
[Best] Ka Ching! Making LinkedIn Pay
Marc’s principal business is Your Best Interest, LLC which provides electronic payment services to businesses and non-profits. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how. . Meet Mister LinkedIn. That’s quite a network.
THE CRAP REPORT | WEDNESDAY, FEBRUARY 3, 2010
[Best] Keep Your Teleprospectors from Becoming LOST
Appointment setting guru Mike Damphousse blogged about the best time to make lead gen calls after reading sales management expert Gerhard Gschwandther ’s highlights on an MIT/InsideSales.com study of outbound prospecting lead conversion. If you’re like me and my friends, you were pretty hyped up for last night’s season premiere of LOST.
VERTICAL RESPONSE | MONDAY, NOVEMBER 4, 2013
[Best] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
One of the best new tools out there for short videos is Vine. Vine creates a six-second looping video and can be used to show off the best parts of your product quickly. Pull back the curtain: One of the best opportunities you have when using video is to put a human face to your business. Let’s find out.
MODERN B2B MARKETING | THURSDAY, OCTOBER 3, 2013
[Best] 31 Content Marketing Ideas that Will Revolutionize Your Business
31 Content Marketing Ideas that Will Revolutionize Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Joe Pulizzi Sorry, I’m a sucker for lists. Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 4, 2012
[Best] Make Your Blog All It Can B2B
To make your blog the best it can be, consider these few tips: Embrace the Sales Cycle. Just because visitors landed on your site doesn’t mean they’re ready to fill out a form, purchase your product, or be your best friend. The best part about these last few ideas is they are tied to many of the above goals.
HUBSPOT | WEDNESDAY, OCTOBER 9, 2013
[Best] Blog SEO for the Modern Marketer: How to Optimize Your Posts
Therefore, the best SEO strategy is to focus on a few key phrases or topics that are critical to your company. Keywords do best when they’re at the front of the headline. You may find that questions or humor work best for generating clicks and shares on social media. Turn Keyword Research Into Blog Topics. What About Tags?
MARKETRI | THURSDAY, OCTOBER 4, 2012
[Best] 4 Ways Inbound and Outbound Marketing Can Work Together
Below, I've outlined four of the best ways to enrich your marketing tactics by uniting inbound and outbound marketing. It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead?
HUBSPOT | THURSDAY, JULY 25, 2013
[Best] SlideShare Introduces Support for Infographics, a Big Win for Marketers
The best part about this update is that there''s not much new to learn, and you can get right to the good stuff: a better viewer experience whenever you upload infographics to SlideShare. 'This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts.
MODERN B2B MARKETING | WEDNESDAY, JUNE 13, 2012
[Best] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
This slide deck was the perfect companion piece to our Social Media Month training where we dedicated an entire month to educating our employees on best practices in social media including blogging basics and how to get started. That means it’s more important than ever to include custom content in your overall marketing mix.
JUNTA 42 | TUESDAY, DECEMBER 27, 2011
[Best] Top 5 Content Marketing Articles of 2011
It’s been a tradition on this blog to review the best content marketing articles/posts from the past year. To be fair, we do this completely based on traffic to each post. I’ve been covering the content marketing industry via this blog since April 26, 2007 ( my first post ). Here’s to a fantastic 2012. Well, search no more.
VIEWPOINT | TUESDAY, DECEMBER 17, 2013
[Best] B2B Prospecting Data Just Keeps Getting Better
We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
LEADER NETWORKS | MONDAY, AUGUST 13, 2012
[Best] Social Business Strategy Blog Must Reads
Instead of focusing on run-of-the mill advice about how to improve SEO or increase your Facebook likes, a select number of blogs linger on the approaches, insights, research and best practices for running a social business. While not dedicated to social media, the information is directly and strategically applicable.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 3, 2011
[Best] Why Location-Based Marketing Matters More Than Ever
If I’m selling my chips through a computer in Best Buy, I could go into all the Best Buy’s in America, and I could say, “Let me leave some educational tips on how to get better battery life out of your laptop. by Jesse Noyes | Tweet this What role does location-based marketing play in today’s global economy?
BIZNOLOGY | TUESDAY, OCTOBER 16, 2012
[Best] Outsourcing your social media isn’t all or nothing
guarantee that a) you’re not that special b) you’re not that unique c) social media’s not a ghost-written autobiography (which everyone does, anyway) d) and, to be honest, a professional writer can do a much better job of emulating your best self than you can do representing your own authentic self. Get over yourself!
BLOG MY CALLS | MONDAY, APRIL 21, 2014
[Best] Q&A About The Q1 Conversation Analytics Call Report Infographic
Maybe the best explanation about how Conversation Analytics works is the the video on the home page of our site. Sales skills - How frequently are the best sales skills being exhibited. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know.
BLUE FOCUS MARKETING | MONDAY, OCTOBER 15, 2012
[Best] Why storytelling is the ultimate weapon for brands. #WeFirst
Melinda Partin, in her Fast Company article “ Brand Storytelling: Connecting with Your Audience ,” observed this important trait of brand storytelling: “Apple has clearly done the best job in winning over the hearts and minds of users. Social Branding and Storytelling. The Power of Story. Cultural Capital Through Social Responsibility.
B2BBLOGGERS | THURSDAY, SEPTEMBER 9, 2010
[Best] The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.
What is the best way to follow up with trade show leads? Experimentation Is The New Best Practice 6. Conferences and trade shows are a staple in a business marketer’s diet. But how well do conferences and trade shows really work? And how can you get the most out of exhibiting? Join us this Thursday at 5 p.m. mechanism? Or Does It?
MARKETING ACTION | WEDNESDAY, MAY 29, 2013
[Best] Act-On Inbound has arrived
'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
SAZBEAN | TUESDAY, SEPTEMBER 23, 2014
[Best] Customer Service Kings: 3 Strategies All Businesses Can Employ
Companies that adapt to this new omni-channel consumer are putting themselves in the best position to succeed long term. 'Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. Large corporations are typically able to withstand these types of fiascoes. for their excellence.
MODERN B2B MARKETING | FRIDAY, MARCH 2, 2012
[Best] First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up
This is a chance for brands and businesses to put their best virtual foot forward and make a real splash with first time fan page visitors. First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. No contact information.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 23, 2011
[Best] 5 Mobile Innovations to Motivate the B2B Marketer
Here is a list of some of the best mobile apps that can turn your smartphone or tablet into an indispensable business tool. Mobile Innovations to Motivate the B2B Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino. More tools are available to forge a path on this new frontier.
SAZBEAN | SATURDAY, JUNE 8, 2013
[Best] Top Internet strategy, marketing and technology links for the week of June 8, 2013
Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
SAZBEAN | FRIDAY, JULY 27, 2012
[Best] Seven Key Questions Marketing Consultants Must Ask Their Clients
During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. While this exercise of discovery can involve dozens and dozens of questions, I’ve narrowed down the list to seven key questions.
SAZBEAN | MONDAY, MAY 7, 2012
[Best] Social Business: Where It’s Been & Where It’s Going
The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).
B2B MEMES | FRIDAY, APRIL 20, 2012
[Best] Selling and Journalism
I’ve been reading the autobiography of the late novelist Mark Harris , Best Father Ever Invented. I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. Is it what the public wants?”
SAZBEAN | WEDNESDAY, FEBRUARY 22, 2012
[Best] How to Use Content to Drive Referrals and Upsell Customers
Consider a piece of content designed to create build value for one of your products or services — a case study you just finished, your latest best practices guide, or a solutions manual. Marketers are often hyper-focused on lead generation. Your customers are an untapped vein of new revenue. News & Notes
SAZBEAN | SATURDAY, AUGUST 13, 2011
[Best] Top Internet marketing strategy links for the week of August 13, 2011
Blogging for business: Best practice (New Media Knowledge). Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch).
B2B MEMES | TUESDAY, JULY 13, 2010
[Best] Journalists as Buzzword Killers
A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. Here are the top 12 offenders: leader. leading. unique.
MODERN B2B MARKETING | FRIDAY, AUGUST 23, 2013
[Best] How to Beat Gmail’s New Tabbed Inbox
They don’t blast me with emails, and when they do send me something they use a attention grabbing headline like “The Best Blackberry Pie on a Summer Day”. How to Beat Gmail’s New Tabbed Inbox was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman I have to make a confession.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
[Best] Cascading detail for sales enablement
If were focusing on a value proposition, it might cascade like this: Decision Maker: Acme helps me realize my performance targets by providing my teams with the best possible productivity tools, while functioning flexibly with my existing systems. In hindsight, it was ultra-simple. But, we came up with a really powerful conclusion.
MODERN B2B MARKETING | FRIDAY, OCTOBER 5, 2012
[Best] How Effective is Your Lead Generation? Key Insights from Lenskold Group’s 2012 Lead Generation Marketing Effectiveness Study
Here are some compelling stats pulled from the report: Which statement best describes your marketing effectiveness and efficiency? Check out our Definitive Guide to Marketing Metrics for some best practices on how you can move towards tracking effectiveness. And metrics are a key part of marketing automation. Are we there yet? 30% no.
VOICE-BASED MARKETING | TUESDAY, NOVEMBER 4, 2014
[Best] Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
Maintaining strong email performance is key to keeping your emails out of the ISPs spam filters, and cleansing your list of the unengaged is one of the best ways to do this. Knowing which emails perform best can be extremely helpful for your future email marketing. Engagement metrics include open rates and click rates. Call Tracking
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 6, 2014
[Best] Guest Post: 3 Paths to Messaging You Must Manage
That’s why we recommend a “Content Selling” approach where your best content is recommended to your team based on their sales situations. When content is matched with a lead, opportunity, or other record you get the best materials for your buyer’s persona, industry, or other attribute. And it’s no surprise why this is true.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 27, 2013
[Best] Aginity Puts a Customer Data Platform on an Analytical Appliance
The publishing tools can be run by a marketing analyst, although Aginity says most clients let IT staff use them so IT can enforce quality standards, governance rules, backup management, and similar best practices. 'When your only tool is a hammer, everything looks like a nail. On to Aginity itself.
PR MEETS MARKETING | THURSDAY, SEPTEMBER 13, 2007
[Best] Pitching Bloggers
Toby Bloomberg's Diva Marketing Blog: Toby's pretty clear with her blog post title " Blogger Relations: I don't need a new best friend." Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Discusses if ghost-writing a blog is advisable.
FEARLESS COMPETITOR | THURSDAY, JUNE 20, 2013
[Best] Brand Reputation Management Requires CRM- Guest Post
Hsieh says good customer service over the phone is one of the best branding tools available. The best way to ensure great customer service is to interact with your customers when and how they want to engage with your brand. '(Editor’s note: This is a special guest post by Desmond Daniels of BlueFirePR. Word-of-.