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  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Best] The Art and Value of Repurposing Content
    Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 7, 2011
    [Best] Opt-in Lists: Key to Email Success
    But the best lists are the home-grown ones that you nuture from within. Contrary to what people might say, email marketing is still a very effective marketing tool. The key to a successful program lies in the list. That’s where a good opt-in page comes in. How much info should you ask for - the more you ask for, the less will sign up.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Best] Lead Generation: Less is More in Challenging Economic Times
    Lead Generation: Less is More in Challenging Economic Times was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Fergus Gloster Everyone in Europe is challenged with today’s economic climate. Companies that have looked to reduce costs over the past few years need to focus more on the top line. It’s a paradox.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Best] Why Marketing Automation and Inbound Marketing are BFFs
    At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers. Why Marketing Automation and Inbound Marketing are BFFs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • B2B MARKETING SAVVY  |  MONDAY, OCTOBER 5, 2009
    [Best] Corporate Social Media: the Legal Dilemma
    And ultimately, I’m going to ask you to share your best practices because, quite frankly, the role of legal and marcom in corporate social media is evolving. What are the best practices?  We call upon the wiki-power of the blogosphere for the answers.  Share your experiences, best practices and worst practices.  Welcome!
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Best] Is Email Marketing Really Dead?
    For example, your Manufacturing prospects should not be receiving information on “Digital Marketing for Healthcare in 2015” or a webinar invitation for “SEO Best Practices for Real Estate” and vise versa. I often get asked whether or not I believe email marketing is really dead. Now, how many of those emails did you actually open? email
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 3, 2011
    [Best] Retrofitting Blogs and Converting Industrial Websites into Blog Sites
    Compile individual posts and comments into a comprehensive white paper or a “Best Practices Guide.” The best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques. Publish charts and graphs of Performance and Characteristics data.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Best] Google+: The Time is Now for Your Business
    Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+.
  • VIDYARD  |  THURSDAY, FEBRUARY 5, 2015
    [Best] 11 Ways to Take Your Scrappy In-House Videos from Sub-Par to Os-car
    If you don’t have professional lighting at your disposal, you’ll have to work with what you’ve got, but do your best to minimize shadows on your subject’s face. That might mean taking multiple shots of the same scene so you can choose the best one later or taking more b-roll than you think you need. Stay away from windows (generally).
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Best] 10 Amazing Blogging Insights Your Analytics Can Tell You
    Continue to track your referral sources as you ramp up promotion in certain channels so you can determine the ROI of leveraging one channel over another. A lot of focus on social media promo that yields few visitors might not be the best use of your time when another channel is a better driver of blog traffic, for example. 3.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JUNE 1, 2009
    [Best] Lead Scoring: Eight Critical Questions to Consider
    Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. To do this, it is often best to cap the scores available for each individual bucket. are you using lead scoring to determine who to hand off to sales? who to nurture further?
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Best] Why User-Generated Content Is More Important Than You Think
    Solicit reviews from your best customers. You can make your presence on online review sites and your own website positive by soliciting positive reviews from your best customers. Generation Y as a Power Purchaser. So what are Millennials buying based off all this user-generated content? Getting Started With User-Generated Content.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Best] 50+ Expert Resources for Internet Marketers
    The 100 Best Free SEO Tools & Resources for Every Challenge” by Cyrus Shepard on Moz.com. “78 Resources For Every Internet Marketer’s Toolkit” by Dave Davies on SearchEngineWatch.com. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly. B2B Marketing
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 23, 2012
    [Best] The Gambler - 3 B2B Lead Generation Lessons I Learned at the Poker Table
    If you think you have the best hand, bet it. Cause ev'ry hand's a winner and ev'ry hand's a loser, and the best that you can hope for is to die in your sleep. As the song goes, “You’ve got to know when to hold 'em, know when to fold 'em, Know when to walk away and know when to run.” It’s more about your opponent than your cards.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 11, 2014
    [Best] 8 Tips to Help You Get Promoted in 2014
    Be cautious when sharing your ambitions – Share your ambitions with a manager you trust and make sure to focus on what’s best for the company. As you begin to set your performance goals for 2014, what are some ways that you can start to think, act, and communicate like a leader to help you get that promotion you’ve been looking for?
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Best] Visible Expert Profile: David Meerman Scott
    “Each audience deserves my very best, and I take my job very seriously,” David says. At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Visibility through Writing. The World’s His Stage.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Best] The Anatomy of an Effective Marketing Brain [Infographic]
    Quality -- 64% of the best-in-class have a well-established process of cleansing marketing databases. The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Interesting Left Brain Data. Tweet This Stat ).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Best] Defining the Modern Marketer: Why Grit Matters Most
    You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. Follow Roland on Twitter @rsmartly.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Best] Lead Optimization: 10 audience questions answered
    Test messaging to identify the approach that works best. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” We work with our Research Partners to achieve just that. What does it mean to “enrich data” and “merge/de-dupe”? Do they get it?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Best] The Death of Cold Calling – Ending the Debate
    The difference is that I don’t blindly call people that I have to convince that it would be in their best interest to spend a few more minutes with me to hear a sales pitch. However, even in today’s business world, picking up the phone remains one of the best ways to reach an organization’s senior executives. – INC.com.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    To learn more about content marketing best practices, sign up for the How To Build and Operate a Content Marketing Machine webinar today hosted by Jason Miller of Marketo and Toby Murdock of Kapost. by Dayna Rothman We’d like to welcome Toby Murdock as the author of today’s guest post. You can reach Toby at toby@kapost.com. Search. Search.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Best] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    It has the potential to be one of your best channels to create brand awareness and grow your company reputation. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Join LinkedIn groups.
  • FUNNEL FOCUS  |  TUESDAY, FEBRUARY 28, 2012
    [Best] The Core of Manticore Winter 2012
    Our new template-based concept therefore separates the management of content from that of layout and design - allowing marketers and designers to each focus on what they do best. We are pleased to announce the first week of the Manticore Winter 2012 launch! Design Wizard Template Selection. Design Canvas. Litmus Email Client Preview Results.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Last Minute Lifts – How to Increase Traffic on Black Friday
    Last Minute Lifts – How to Increase Traffic on Black Friday was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. Set Up Triggered Campaigns.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Best] Stop Being a Marketer. Start Being a Publisher.
    The best business-to-business and business to consumer publications delivered must read content for the buyers marketers wanted to reach. Many such as Best Buy, Microsoft, and Amazon.com probably know more about us than some of our relatives. Much of the best editorial talent has been forced out of media organizations to save money.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 7, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of June 6, 2013
    The best inside sales rep quickly achieves goals and consistently shows effort, persistence and a “can-do” attitude, just like the Boston Bruins do and have done since game one (especially Bergeron last Wednesday). Here at AG, we’ve held contests over the past few weeks to pump up our own inside sales team. Now, on to this week’s recap.
  • THE POINT  |  FRIDAY, APRIL 13, 2012
    [Best] “Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright
    The tech companies that are driving revenue growth and are the most successful at engaging this audience understand these distinctions, narrow their target accordingly, and position their solutions in a way that resonates with the CIO buyer that’s a best fit for their company and solution. (HS) Thanks Bob!
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 1, 2012
    [Best] How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?
    To be the best B2B Twitterers, we should all ask ourselves these questions: Have I let my Twitter account become obnoxious by blasting out one-way messages? The winners for 2011 have just been announced, so I encourage you to check them out as shining examples for best practices. They need help and they want information.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Best] 4 Sure-Fire Ways to Heat Up Your Content Marketing Strategy
    The key is to follow these four best practices: 1. The best marketing and business decisions are guided by a strategy and plan, and your content marketing is no exception. As you plan your content and who you are writing for, think about the best way to deliver that information. So why would you leave that to chance?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Best] Social Media and the Contact Center for Dummies
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. believe every business executive should read this book.
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Best] How Mobile Wallets Can Change the Way We Buy
    Her mission is to help consumers stay financially savvy, and save some money with the best CD rate. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There? Follow @SyneCoreTech
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Best] Must-Attend Marketing Events of 2014
    Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Best] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    Want more tips, charts, stats, and graphs about what types of titles work best? A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Tweet This].
  • MI6 MARKETING AGENCY  |  TUESDAY, MARCH 22, 2011
    [Best] Mi6 Tip #4
    At Mi6 we share best practices and what we are learning (good and bad experiences). Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. What to do.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Best] Will Review Sites Destroy Organic Search?
    Google is doing their best to serve the best results their algorithm can show – We wouldn’t want them to take a direct editorial view and take a website out of the index because of negative reviews or comments – Imagine what would happen to so many sites around politics, religion, and other controversial topics.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Best] Tear Down This Wall Between Ad Tech and Marketing Automation
    Acxiom, with their industry leading Audience Operating System, brings the world’s best data and insights to marketers. This means that this omni-channel personalization joint solution  can bring together the best elements of the ad tech and marketing automation worlds: Acquisition and Engagement.  The Ad Tech World. Broad reach. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Best] Why Google Removed Photos from Authorship
    It would be in Google’s best interest and the searcher’s best interest to click on the result with higher authority rather than the result with a nice looking image. Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. The photo was for the searcher, not the search engine.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Best] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    One best practice we preach about social monitoring is to keep saved searches for keywords relevant to your business -- that way, you can strike up conversations with people who are most relevant to your business. It''s helpful to know i n general what times work best for your tweets. One easy way to get new followers? You shouldn''t.
  • LEAD VIEWS  |  MONDAY, JULY 11, 2011
    [Best] Is Your Content Speaking to your Target Audience?
    The best segmentation, of course is one that is based on buyer personas , which also considers the buyer’s behavior and stage in the buying cycle. Include research reports, whitepapers, best practice documents that prove your credibility and expertise in your space. This question needs careful evaluation.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 1, 2014
    [Best] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    I’m sad. I’ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of illustrating it with mythical creatures from the films of Ray Harryhausen, the stop-action animation genius whose best known images are probably the skeleton warriors in Jason and the Argonauts (1963).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Best] Resistance to Change and Surviving Content Shock
    Adapt, adopt, and shift as the best marketing organizations have always done. I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me? That is a true business nightmare. Wake up and smell the Egg McMuffin. An example.
  • CRIMSON MARKETING  |  MONDAY, APRIL 29, 2013
    [Best] What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
    Below are the five vertical marketing best practices I shared with him for planning and executing a vertical positioning strategy. 1. You’ll still tell your best product story somewhere, but you may now be marketing those messages to a layered audience that includes your partners, VARs, SIs, or ISVs. We don’t have a lot of time. Uh-oh.
  • INBLURBS  |  THURSDAY, OCTOBER 20, 2011
    [Best] Effective SEO done very simple with Content Creation like Blogging
    Search engines are trying to get the best results for their users. Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! But these times are over. To only use tricks and fancy software does not bring you in front of your target audience.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Best] Does Your Sales and Marketing Management Contribute to the Company?
    It’s in management’s best interest to not only fulfill their duties but also to contribute to the growth of the company and to the growth of their team What does it mean to be a manager, director, SVP, VP, President, COO, CFO, or CEO, outside of the responsibilities listed in the job description? But that''s not always the case.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Best] Hinge’s Fab Five: September 2013
    This monthly column will help you keep up with the best marketing articles on the web. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there. Top Professional Services Marketing Content from September 2013. Enjoy! Locations for Your Calls to Action. By Jason Acidre, Moz.
  • SALES CHALLENGER  |  TUESDAY, MAY 3, 2011
    [Best] Three Ways to Sell Like “Mad Men’s” Don Draper
    In other words, if a rep finds himself with 15 extra minutes, making another call may not be the best way to crack open that tough deal. By Andrew Kent. Nobody can sell an idea better than television’s Don Draper, the creative advertising genius in the show Mad Men. Watch Don Draper tell the customer they’re wrong.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Best] 11 Pro Tips for Better Business Blogging
    Real-life stories written by readers are the best way to keep the content engaging. link] Brian Conner These tips are great ;) I think 1-8 are the best. But I agree with Steve – the best measurement is a call to action, so that you have some kind of transaction to track metrics against. Have an account? It might never be.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Best] 5 Content Marketing Lessons from Guns N Roses
    Sometimes the best inspiration is found in the strangest places. Content Marketing Lessons from Guns N Roses was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. Welcome to the jungle. Do something unexpected. Don’t do it alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 6, 2014
    [Best] Had your content stolen? Get over it.
    But isn’t that really kind of the best thing about it? By Alisa Meredith, {grow} Community Member When I was child, my younger brother would from time to time surprise our parents with a new bit of knowledge or a skill and they’d ask, “Where did you learn that?” Every. Single. He would answer, “I didn’t learn it – I just know.” Is it fair?
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Best] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video. Users can also access free training tools on infographic design best practices. 4. It’s still good, but it lacks the mass appeal. Infographics and Word Clouds. Easely.ly.
  • INBLURBS  |  FRIDAY, OCTOBER 12, 2012
    [Best] The ARTS + VIDEO COMMUNICATIONS
    Static text emails, are easy to ignore, and at their best, give a customer only the vaguest notion of what your business or craft really values. Let’s look at some players in ‘The Arts’. MUSICIANS – all genres from jazz to rap. ARTISTS – all mediums, including sculptors, potters, etc. DANCERS – al genres, from ballet to hip hop. COMEDIANS.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 30, 2012
    [Best] A good reputation online is an essential marketing strategy
    Building a strong online reputation defense is the best promotional strategy going. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Best] 14 Things You Probably Don’t Know About Dreamforce
    One of the best things about Dreamforce are the parties.  If you want to attend the largest party at Dreamforce (think huge) you’ll need to register for this one sponsored by Marketo, Hoovers, Jigsaw, Pedowitz Group and more!  Oh, and the location is awesome- the San Francisco Museum of Modern Art. The second best place?  Yup- $199.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Best] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    tweeting schedule that pushes your best pieces multiple times gives them many opportunities to see your content. Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Image credit: Flexspan. Create Custom URLs. So you can turn “bit.ly/jd59i8”
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 29, 2012
    [Best] What’s The One Thing Your Company Must Have?
    This is where the best, high-performing companies that are growing at record rates separate themselves from the others. The best companies, regardless of size, industry or location, have all figured out how to do this part of their business well. The one thing your company must have is customers. Define Who You Want to Target.
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Best] Five tips for using email as a lead generating machine
    The best part of digital marketing is that you can easily make corrections mid-flight. (Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation.
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Best] Good Reads for B2B Sales - Selling at Every Level
    University of Pennsylvania’s researcher Adam Grant says ambiverts tend to be the best sales people, not the clichéd aggressive extroverts. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Are You Paying Enough Attention To Your Sales Teams? Via Selling Power Blog.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Best] Answered: 10 Common Social Media Marketing Questions
    How do you know what the best channel is to reach your audience? The best way to evaluate what channel you should use to engage with your audience is by first observing what channel they use to reach you. Can dipping your toe in the water be more detrimental than diving all the way in? How do you add social buttons to your content?
  • FATHOM  |  FRIDAY, JUNE 6, 2014
    [Best] Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?
    Competition for those skilled workers is high among companies looking to bring the best to their business. Following is a checklist of items you should have to compete with the best: 1. Whether it’s industry awards for excellence or “best place to work” accolades, list them here. 8. that your company offers to employees. 6.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Best] In content creation overload? Here’s what to do.
    ” It’s best to include an introduction and a short, catchy post summary (3-5 sentences) after every article link. Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Best] 4 Ways Your Audience Can Provide Content Ideas
    Ideas are often best started at the source – your audience. She also promises to re-post the best remedies. You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? It can be tricky coming up with content ideas. Don’t be afraid to ask.” Try SurveyMonkey or SurveyPlanet.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Best] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Some of the ideas we like best? It's already Sunday?! Man, the weekends fly by so quickly in the summer. Summer doesn't fly by when you're on a beach, right? Yikes.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Best] How to Write a Blog Post in an Hour: 20 Tips From People Who've Done It
    We''ll be checking out all of the posts that get published -- so tweet yours with #blogfor30 -- and featuring the best later this afternoon on the blog. If you have no idea how to cook and are known around the office for starting fires in the break room while heating up your Smart Ones, best not write a blog about cooking techniques.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Best] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino As Dreamforce – the U.S. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
  • ENGAGE  |  TUESDAY, MAY 17, 2011
    [Best] 4 Lessons from Matt Drudge on Serving Your Audience
    Q uick: what’s black and white, ignores SEO, scoffs at design best practices and is one of the most wildly successful websites in history? Determine your competitive advantage over your competition and focus on developing it as best as you can. If you guessed DrudgeReport.com , congratulations, you go the lightning round. Harris. 4.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Best] Are White Papers Dead?
    Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Best] Top 5 ways to optimize sales enablement efforts
    They work with the customers day in and day out, so they have the best idea of what will speak to your customers.  Is it a visual, diagram-oriented audience, or do they like video instructions/demos…or technical specs on paper–or a combination of all of those tools. Photo credit: Anz-i. Tell your story.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Best] Measure Metrics Like an Email Marketing Expert
    For examples of newsletters that you can pattern your own success off of, check out our recent Newsletter Best Practices eBook. Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Clicks. Visits. Unsubscribes. Bounces. Subscribers.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Best] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    Best practice it to double whatever the timeline you have used for a European language translation effort for such languages. Best practice is to ensure you build in a mechanism that allows you to specify which content should be exempt from typical fallback behavior. Lesson 5: Consider the implications of mobile.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 26, 2012
    [Best] 13 Ways to Get More Business
    In my recent business development survey , some 84% of respondents said their best source of business was someone they already knew. Here are 13 ways to get new business. 1.       Clients – As my survey suggests, your clients should be your best source of business. Little Johnny : “Mommy, where do referrals come from?’. Mom is right.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Best] Savvy Week in Review - January 13th
    10 great tips that will help you get clear on why talking about your favorite football team is not only okay, it's best practice. Winter may be settling in where we Savvy Sisters live, but the blogosphere has been hot-hot-hot with all kinds of great content and conversations. 2012 Extreme Marketing Predictions by @HeidiCohen. Think again.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    [Best] Top 5 Email Prospecting No-Nos
    Which one works best for you?” Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Can I let you in on a little dark secret of mine? Promise not to tell anyone? Here it is: I’m not that great at getting responses to my prospecting emails. SCANDALOUS, I know! It’s a fact.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Best] Why Every Business Should Be On Pinterest
    Many of these stats were taken from econsultancy’s recent eBook, “ Pinterest for Business: A Best Practice Guide.”. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. Affinity, Intent, Proximity, Action.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Best] How to Write Copy that Reads Like a Bestseller
    The best way to determine if your copy has a smooth and pleasing tempo is to read it out loud. Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? Hint – it’s not you or your product.)
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Best] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts. Results: 2.7
  • BLUE FOCUS MARKETING  |  SATURDAY, OCTOBER 12, 2013
    [Best] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    Best foot forward. But as Clark is careful to point out, crafting the best professional version of yourself is not a task to be undertaken lightly. In these situations, Clark suggests, we serve ourselves best by carrying ourselves out into the world and acting like we belong there even before we’re sure we do.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 22, 2011
    [Best] Marketing Automation from Salesforce.com
    More sophisticated marketing automation strategies would be better served by a best-of-breed vendor. Salesforce.com has become the most well known name in customer relationship management (CRM) software. How does their marketing automation software stack up? The marketing automation functions assessed include: Lead Capture. Lead Nurturing.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Best] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    Our goal is to make sure you have the best experience possible with our products. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Best] Fast and Furious Feature Releases – A Marketo Community Update
    Fast and Furious Feature Releases – A Marketo Community Update was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 28, 2013
    [Best] 10 Top Things Our Inside Sales Reps Are Thankful For
    Active year-end initiatives are the best, especially at this time of year. Happy Thanksgiving Sales Prospecting Perspectives readers! We thought it would be fitting to highlight what inside sales reps here are thankful for: 1. Sales tools like Inside View and SalesLoft. Helping the “cold call” be not so cold. They’re listening! Pun intended.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    Tell us Jay, what’re some of the best ways to grow a healthy productive ecosystem of partners, and how can you help them be effective? Is there a set of best practices for how sales and marketing organizations can work together to make the channel successful? Atri Chatterjee is Act-On’s Chief Marketing Officer. Is that right?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MARCH 21, 2012
    [Best] Moneyball Principles for Content Marketing | Blogging and Content Creation | Social Media Consulting – Convince & Convert
    And while it was not perfect, this particular “numbers first” approach proved better than an expert’s best guess. Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success. Via www.convinceandconvert.com.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Best] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    The best part is you can automate these kinds of messages for all of your past-due customers, saving you precious time and energy. Call tracking is the best tool out there for always knowing who is on the phone and where they’re calling from. Awkward Conversation: The Collection Call. In fact, it can get downright awkward. awkward.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [Best] Sales Intelligence & Microsoft Dynamics – Convergence 2011
    The best reason to attend Convergence 2011 is to be in the Geekiest party of the year. InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. This event serves as the meeting point for the Microsoft Dynamics Customer and Partner business community. customer 2.0 Enterprise 2.0
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [Best] The Content Marketing Question: To Gate or Not To Gate?
    Transitioning prospects through each stage of the buying process works best with a combination of free and opt-in content. This way, no matter where the prospect is on their path to purchase, they’ve got options to interact with your company in the way that serves them best. How should marketers leverage content? Patsi Krakoff.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. ReadWriteWeb. RWW Network. ReadWriteWeb. Last100.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Best] Igniting Content: A Tale of Two Ads
    These three men had been awarded the prize for the best college football player during their playing days. These three men had been awarded the prize for the best college football player during their playing days. This is a tale of two ads. An ad that features Batman and Grumpy Cat? This is a failure, isn’t it?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Best] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Best Practices for CTAs. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Here’s a question to ponder: Why did you build a website for your business? What is Conversion Optimization? Conversion optimization focuses on increasing website conversions.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 15, 2010
    [Best] In B2B Marketing the Sum is Greater than the Parts
    Not the best choice considering that a majority of those leads are likely to buy in the long term. BtoB Online published a collection of data charts revealing a variety of input from marketers around lead generation and management. The number one spot, according to 52%, is driving qualified leads. No real surprise there.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Best] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Best] The 4 Cs of Social Media
    So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Best] Optimize Your AdWords Campaigns
    Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Simple, direct ads often yield the best results. I have been working with a client to optimize their AdWords campaigns. You are shocked to hear that doesn’t always happen, right? The ideal doesn’t always happen though.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 13, 2009
    [Best] How to Find New Customers turns Green and embraces social networking
    What do we mean?  I hope you’ll choose to read this 40+ page document on your laptop or computer, saving the trees. But even more, let’s say you really fall in love with this document (and I really hope you do), you can click the Retweet button at the bottom of any page to share your comments with your Twitter followers.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Real Results to Common Email Tests
    Real Results to Common Email Tests was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Best] Are You Having Trouble Finding Time to Blog?
    Stay up late - This one doesn’t work for me as I’m not a night owl, but I know plenty of people who do their best work in the dark (no pun intended). We’re all overworked and underpaid. Time, or the lack thereof, can influence the quality of  not only content, but also continuity of your post.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Best] It’s 10:00 PM. Is Your Content Where It Belongs?
    It’s dedicated to finding the best freebies on the ‘net. Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either. Period.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 8, 2013
    [Best] Marketing As The Social Business Spark
    Marketing is the part of the company best suited to leading the organizational charge around social marketing and all of the intersections of paid, earned, and owned media. Marketing As The Social Business Spark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But probably not for the reasons you think.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Best] 28 Free Fonts to Beautify Your Content
    Bonus: you won''t break the bank trying to find one that works best for you. It works for both headers and body copy -- whichever works best with the rest of your design. 6) Esteban. You don''t always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. Here''s what we found. 10) Abel.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Best] One Last Thing on Collaboration, for now…
    One Last Thing on Collaboration, for now… was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Customers deserve that level of engagement. 
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