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  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Best] Lead Generation: How Do You Balance Quantity with Quality?
    The lead generation team members develop unique skills and learn how to carefully track leads to pass only the best to sales. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Which leads to qualify.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Best] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    38) The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m. 45) While Instagram is still by far the best social network for organic engagement, its per-follower interaction rate of 2.3% is barely half what it was in 2014. But how do they know what's "smart"? See #32.). 48 Instagram Stats.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Best] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Marketing videos can be a key part of your content marketing library. They enable potential customers to see your products in use, and allow complex ideas to be explained quickly and easily. Which format is more informative? More interesting? What is b-roll?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Best] Ignite Your Company To Create Content That Rocks
    Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • FATHOM  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy
    What this means: The number of channels you have to keep track of and manage is growing, making it more difficult to ensure you’re doing the best you can on each of them. With a documented strategy, however, you can research and plan to exact types of content and messages that best fit each channel, optimizing your chances of success.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Best] Are you brave enough for digital marketing?
    I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. It’s bravery. That seems odd, doesn’t it? Are you?
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Best] Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
    In other words, think about how you can best sell what advertisers care about most, and don’t leave it up to their team to guess or draw conclusions. The best tool in your belt to get these programs up and running is a well informed and trained sales team. Once they’ve gotten this, here area few ways you can really polish that pitch.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Best] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    During my 8 years with Apple corporate marketing, I had the opportunity to learn about branding and messaging from one of the best in the business. Then based on the analytics, we see what works best. We want to lower the barrier of communication so can engage on whatever way is best for our customer. Editor’s note: Richard M.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Best] 24 reasons SEO and social media are inextricably linked
    Google has concluded the best match for a keyword is the one that is focused and other people follow. 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). In both cases, traffic comes from   earned media   as opposed to  paid media.
  • EMAGINE B2B BLOG  |  SUNDAY, DECEMBER 7, 2014
    [Best] What Is The Internet Of Things And Why Care?
    The best thing we can do to prepare is to join the conversation, continue to think big picture, and never loose site of how to provide a better service. The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. What is it? trillion in the next decade. Image source : found here.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Best] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Best] 5 Ways B2B Companies Can Take Advantage of Facebook
    With so many avenues for disgruntled customers to voice their opinions, it is best to try to support a good relationship with all of your online fans. Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. Develop a Strategy. Keep Things Visual. Generate Buzz. Mobile Access.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 13, 2016
    [Best] 4 Reasons Your Marketing Plan Saves You Money
    Without a plan, you may not execute with industry best practices. You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Best] Taking Advantage of Digital Marketing Trends 2012 and Beyond
    No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Just When You Hoped Things Might Slow Down, They Speed Up. What words come to mind when thinking about the digital marketing landscape?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Best] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    The extended Marketo community includes over 2,300 customers, 27,000 online community members, over 370 employees and over 100 partners who share their experiences, best practices and ready-to-use marketing campaign templates with other Marketo users. You can read about it and see some pictures here. Thank You Marketing Nation. B2B Marketin
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Best] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Utilize Strategic Peer-to-Peer Learning: Millennials really respond best to learning from peers, even if their peers have no idea what they are talking about. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Best] Yes, keyphrase research is still important
    Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips and insider secrets. Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Best] Shocking Headline Secrets from the NY Post
    Even when it’s not a hot topic for us, the best headlines often intrigue us enough to keep going. How to Get  Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. Solutions for Short Attention Spans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Best] Creating an inclusive social media event
    This is what is different about Social Slam: This is the best social media educational value in America. Now, the best social media conference in America is built by volunteers too. A few years ago, I was speaking at a social media event in New York. And because the events are usually in New York or L.A., Chris Brogan. Guy Kawasaki.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] 7 Creative Content Ideas for Your Ecommerce Site
    This particular ecommerce endeavor is a little brother of sorts to listicle giant Thrillist, which means they feature prominently is many of the articles and best-of lists around the country. Big brands realize they need so much more than a picture and description to sell products. JackThreads Blog. Target Awesome Shop. Coach Paps Shots.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Best] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! YOU!!!
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 11, 2015
    [Best] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    How do you find the best keywords to use in an ad? Fortunately, there are tools to help you select the best keywords. Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? Let’s start with the definition. Bing Ads.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Best] One Company | One City | One Lattice
    Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Best] The Complete Checklist for Creating Compelling Calls-to-Action
    The best way to do that is to tap into the element of urgency and tell people to do something right now. Definitely experiment with which "clickable designs" work best for your CTAs -- they could drastically improve your conversion rate. 8) Add alt text. 10) A/B test multiple CTAs to find the best performer. client call. right?
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Best] 4 Steps to Guarantee Your Strategy’s Success
    Companies who invest in putting the right people in place to get the right things done and emphasizing process deliver the best results. Companies that combine attention to process with executive development tend to deliver the best return to shareholders. . Failure is expensive and wastes precious resources. Choose the right metrics.
  • BLUE FOCUS MARKETING  |  SATURDAY, OCTOBER 12, 2013
    [Best] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    Best foot forward. But as Clark is careful to point out, crafting the best professional version of yourself is not a task to be undertaken lightly. In these situations, Clark suggests, we serve ourselves best by carrying ourselves out into the world and acting like we belong there even before we’re sure we do.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Best] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? Let’s hope not. more brand-centric ). The result? A
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 23, 2015
    [Best] ‘Hamilton’ and the Future of Marketing
    It is easily the best album of the year. By now, the roar of the media adoration over the new Broadway musical Hamilton has reached just about every pop culture, music, theater, and entertainment fan in the country.  If you have somehow missed out, here is a good introductory article on the phenomenon. Hamilton is a masterpiece.
  • HUBSPOT  |  SUNDAY, FEBRUARY 28, 2016
    [Best] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. Figure out what you think will work best. What have you found to work best when putting your team together? This post originally appeared on HubSpot's Agency Post. Remember a job you loved?
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Best] 11 Great Ways to 'Get Personal' in Your Email Marketing
    When it comes to email marketing , the best way to make this possible is through personalization. Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. In a best-case scenario, use the name of the lead's sales rep owner. Before You Email. 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Best] 6 Key Metrics to Measure Success from Your Retargeting Programs
    We recommend using a combination of all of these, as you determine which metrics are best aligned to your company’s goals, at the company level and for your individual offers. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Lead Conversions/CPL. Nurture Touches.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Best] Children of the Cloud
    It’s not that these young people don’t value education, it’s just that they don’t think a school classroom is the best place to get one. The four speakers ranged in age from 17 to 23, and each was already running a company. An app he developed called Yo briefly became a viral phenomenon in 2014. REX recently raised $1.25
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 26, 2013
    [Best] It’s Not All About You: Using Reciprocation to Achieve Sales Goals
    The same goes with clients, if they sense you don’t have their best interests at heart then what reason do they have to continue the relationship on full faith? Back in October, I attended a friend’s wedding and was on the outskirts of the dance floor sipping a drink deciding whether I felt mindless enough to mingle with some strangers.
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Best] Sales Success - The Perfect Formula from Jonathan Farrington
    feel that at my company, it’s like family, no matter what your position you have as much responsibility as I do to look out for the budget and what’s best for the company. The best sales managers have a turnover of about 1% - 2% per year. DM: What exciting things are in store for TSW? We’ve seen exciting new beginnings since then.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 9, 2013
    [Best] What’s New Weekly – Dog Health App Whistle + Mobile Dating App Hinge [VIDEO]
    ” In this episode we share Whistle, a wearable technology for man’s best friend, and we discuss the mobile dating app Hinge. © 2013, VR Marketing Blog. We’re back with another episode of “ What’s New Weekly.” All rights reserved.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Best] Lead Generation: When To Use Registration Forms
    When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? This content is great for buyers who are ready to “buy now.” What is Content Gating?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The 7 Personalities Every Successful Social Media Manager Has
    Who are the best at what they do. The day after the Super Bowl, we''re not talking about the commercial with the best message, but rather the one that made us laugh. The best social media marketers recognize that there''s an audience out there that needs their help, but hasn''t found them yet. Buyers are looking for information.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Best] 8 Easy Resources Schools Can Turn to for Content Creation
    Consider the value of posts like, “The 10 Best Hidden Study Spots on Campus,” “The Coolest Classes You Must Take,” or “My Study Abroad Journal" to a prospective student. 2. Post video tours of your dorms, or have a ResLife staff member write a post on “The Top 10 Best Decorated Dorm Rooms on Campus.” Who Are Your School's Personas?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Google Images: How to Add Great Images to Business Blogs
    Apparently images are best when steps are clear and everyone has a similar process. Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately?
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] Conference Attendees: How to Get the Most Bang for Your Buck
    Want to know the best way to waste your company’s time and money? For next steps, I’d suggest picking a goal and a checklist here, and then trying your best to follow it at your next conference. Go to a conference without having any goals. No, seriously. Conversations are another great spot for content ideas.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Best] 4 Steps for Making Demand Generation More Social
    And best of all, when prospects share your content with peers, they share their social credentials with you. by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  The beauty of social is that it can be a relatively low risk, low cost endeavor.  Step 1: Build Awareness.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Best] Spam Traps and More – Email Deliverability Hot Buttons
    For best practices- especially now with the pending CASL (Canadian Anti-Spam Legislation) law going into effect July 1, 2014 – use double opt-in. Email deliverability for marketers is a hot topic. There are two types of spam traps – pure and recycled.  These email addresses are then set up and monitored by blacklists. It impacts revenue.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Best] How Strong Company Cultures Increase Productivity, Passion and Profit
    Company culture isn’t your bowling events, free food, or company foosball tournaments; it’s your leaders’ visions, values and ideals and how they influence and inspire employees to be the best they can. Ask not what you can do for your company. Ask what your company can do for you. At AG Salesworks, we agree with all of these statements.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Best] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Misconception #4: This Tactic Performed Best Last Time, So We Should Use The Same Tactic This Time. There are several best practices we rely on for generating performance in search and social programs across client initiatives. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Best] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Now that you’ve decided on your goals, figure out the best way to structure your hack night so your participants can accomplish those goals in the most effective and efficient way possible. Marketers don’t always have it so easy (wait. do we ever ?).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Best] What’s On Your Sales And Marketing Program Wish List For 2013?
    It’s crucial to have the proper amount of resources allocated to each outside sales rep to fill pipeline – the best way to do that is to reevaluate how many outside reps each inside rep is dedicated to. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Best] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    Ryan also observed that new attendees aren''t just tire-kickers and prospects are armed with more knowledge than ever—asking tough questions for which the best B2B marketers must be prepared. Online content in the sales and marketing industries is dynamic and constantly changing. Via GreatB2BMarketing. Buyer Behaviors Reshaping B2B Marketing.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. All the best, Niti. 3) Before a Demo. Educate your prospects in between calls by leveraging your company’s content. you get the gist. Send an ROI report). Congratulations!
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Best] Don't Know What to Wear to an Interview? Check Out This SlideShare
    By the end, you''ll be able focus on what really matters in the interview: showing that you''re the best candidate for the job. Every time I find myself interviewing for a job, I feel lost at what to wear. But dressing for an interview shouldn''t feel like the hardest part of your interview process. Inbound Marketing
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Best] Why storytelling is the ultimate weapon for brands. #WeFirst
    Melinda Partin, in her Fast Company article “ Brand Storytelling: Connecting with Your Audience ,” observed this important trait of brand storytelling: “Apple has clearly done the best job in winning over the hearts and minds of users. Social Branding and Storytelling. The Power of Story. Cultural Capital Through Social Responsibility.
  • CMO ESSENTIALS  |  TUESDAY, JANUARY 26, 2016
    [Best] Untangling the Data-Driven Marketing Mess
    For more on data-driven marketing best practices, read Aberdeen’s free report, The Data on Data-Driven Marketing: Where Data & Analytics Make a Difference ! What’s it like to learn data-driven marketing ? It’s a lot like learning to fish using a rod and reel. That wise angler calmly walked over, looked at the tangled mess, and smiled.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Best] Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect
    I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. Alas, a deeper look left me a little disappointed.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 8, 2015
    [Best] You never get a second chance to make a first impression
    That said, even with the best MAS in the world, it really does come down to harnessing your inner Conor Lynch. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Are you the box for me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Best] Three YouTube stars share their intimate personal branding lessons
    ” Russett: “Taylor Swift is the best at this. Russett: “Taylor Swift is the best at this. I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Here are five lessons from some of the biggest online influencers on the planet: 1. Be human.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Best] How To Start A Conversation To Keep Visitors On Your Web Site
    To use this method, follow best practices for creating a personality quiz that truly engages visitors and entices them to stick around. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Demand Generation
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Best] Write a Book. Change the World.
    What are the 5 to 10 best examples and/or case studies for each point you''re making—60 seconds per example? Even the very best writers require editing. This is the best shot you have of getting meaningful reviews in the real world. Great business books do change the world. You can see their book covers here.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Best] 6Sense Finds B2B Prospects Using Web Site Activities
    Individual models predict the individual’s likelihood to be the best sales contact. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Best] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Free Kindle Books: I think this is one of the best deals ever- having your Kindle filled with Marketing books at no cost. I did a blog post with a bunch of free marketing books a few months ago, but here are a few that I missed. by Maria Pergolino So, if you know me you know I am pretty thrifty. Chief Content Marketer Magazine. BtoB Magazine.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Best] How To Build Sustainable Relationships With Your Advocates
    Therefore, a tit-for-tat reward strategy isn’t the best way to build a sustainable relationship with them. These rewards turn advocates into VIPs who get the best treatment as customers, partners and conference attendees; who can influence the design, development and execution of your products; and who have the ear of leaders at your company.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Best] How to Build Your Influencers in Social Media
    That said, if you stick with it, it’ll turn out to be the best thing you’ve ever done. At the end of the day, no matter what you use to engage your “posse,” it wont work unless you ’re already best mates, you ’re a known entity (a star), you ’re a recognized brand, you have a stellar gift (a car) or you ’re willing to pay to play.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Best] Trying GroupHigh for Blogger Outreach Campaigns
    Like spycraft, like sales, like the best hotels and condominiums. I am hereby making the jump from humans to robots for all my blogger research. In In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Tricky. Related articles.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Best] Shiny Objects, Demand Generation and ABM
    ABM is something that marketers need to consider, but at the same time, be careful not to go so far down the ABM road they lose their bearings on what constitutes strategic demand generation best practices. Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 28, 2010
    [Best] It’s The Little Things That Make Inside Sales Teams Perform Better
    The solution: keep your good inside reps around longer. A lot of people say that increased compensation is the best way of achieving this I would argue that employee happiness is just as important. Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Absolutely!
  • HALEY MARKETING  |  FRIDAY, MARCH 11, 2016
    [Best] Take it (Social Media Marketing) to the Limit…One More Time
    Finding what works best and pushing that to new extremes. Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? Social media marketing, Twitter specifically, is about pushing your limits. Trying new and exciting ideas. wanted to take it to the limit.
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [Best] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. These companies don’t have the stomach for news and the confrontations it can promote.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Best] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Perceived Barriers – What concerns cause your buyer to believe that your company is not their best option? Behavior – One of the best segmentation approaches is to send email based on what someone has already downloaded from your site, which emails they’ve opened and which (and how many) pages they have viewed. It’s no mystery.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Best] The Danger of Assuming Context in Responsive Web Design
    Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. Right? Actually this couldn’t be further from the truth. Ta da!
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Best] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Even the savviest individuals still research the right solutions online to be 100% certain of up-to-date best practices. In SEO a good rule of thumb is: don’t be shy about taking your time and uncovering (or validating) the best solution. Are on-page best practices followed? But once you ask those questions, then what?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Best] 10 SEO measurements every marketer should know
    Choose based on the unmet need your brand fills and where you chances of a top rank are best. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 46% click on the website in the first position on first page.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] 5 Simple SEO Tips To Optimize B2B Video
    The best thing you can do for your videos is to put them on YouTube. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. This does two things.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Best] Are You Ready for B2B Mobile Marketing?
    And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Best] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    Interaction performs the same basic functions as other interaction managers: it receives a request from an external touchpoint that is engaged with a customer, selects the best treatment, and returns the recommendation to the touchpoint. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Best] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. Top Professional Services Marketing Content from November 2013. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Best] 3 Easy (and Cheap) Storefront Marketing Tactics
    The best part? If you’re in the food business, the easy option would be to dish out samples of your best-selling products. Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. Check them out. 1. Free Treats. Who can resist?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Best] How to Make Hummingbird Your Ally with Long Tail Keywords
    For example, if someone searches for the “best margarhita pizza in Oakland” Google will now take into account the entire question plus the searcher’s location and search history. Before it would have returned something like the most popular pizza place, or the first link that best matches the phrase “margarhita pizza”. Most are small.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Best] The hinge to social media success? It might surprise you.
    Related Stories The insider’s guide to social media consulting success The best marketing value in the world? By Matt Ridings, {grow} Community Member. And to be honest, it surprised me. It didn’t feel “serious” enough. Boy was I wrong. For many companies, this has become their ignition point to social media success.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Best] Savvy Week in Review - March 9
    The Inspiration Paradox: Your Best Creative Time Is Not When You Think – via @sciam. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized!
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Best] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    Back in 2012, Shark Tank investor Barbara Corcoran told Business Insider that the best pitch she's every seen on the show was from Sabin Lomac and Jim Teslikis, co-founders of a seafood truck company called Cousins Maine Lobsters. "I remember thinking to myself, 'My God, these guys are amazing!'" said Corcoran. Image Credit: Business Insider.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Best] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    Instead, social contributors are using their platforms to inspire, to share what’s good, what’s working…to promote our best. Reference: Panel on “Social Marketing Best Practices” And 5 Superlatives For Good Measure. #1 – Reducing Tension in Sales Greatly Affects ROI. The end result? ” . The takeaway? concert!
  • FATHOM  |  FRIDAY, JUNE 6, 2014
    [Best] Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?
    Competition for those skilled workers is high among companies looking to bring the best to their business. Following is a checklist of items you should have to compete with the best: 1. Whether it’s industry awards for excellence or “best place to work” accolades, list them here. 8. that your company offers to employees. 6.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Best] Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic
    Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. For more on Craig Rosenberg check out his blog Funnelholic !
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Best] Digital Marketing: The 7 Essential Channels
    One of the best ways to add people into your sales funnel is to use digital marketing to drive them to your website. Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Sound like a plan?
  • ANNUITAS  |  THURSDAY, MARCH 6, 2014
    [Best] With Big Data Comes Big Responsibility
    If this is true- where should an organization start to ensure best practices? Another reason this best practice? The theme that I keep seeing and hearing is that data privacy is everyone’s responsibility within an organization. Don’t be greedy : Only ask for the data that you really need for business purposes.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Best] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. How Burger King Failed to “Satisfry” Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Best] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 10, 2015
    [Best] How Food and Beverage Brands Can Sink Their Teeth into Digital Content Creation
    It’s the stories behind the recipes that readers love best—the why behind the how of every cooking tip, the folksy tales and bits of history that founder Christopher Kimball shares with the legions of home cooks who can’t wait for the every-other-month print magazine to arrive in their mailboxes. Beyond Recipe Content. ALOHA.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Best] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Best joke I''ve heard all day.". This is one of the best ones yet. client-facing.
  • ACT-ON  |  TUESDAY, NOVEMBER 3, 2015
    [Best] Five Videos Every Company Needs
    For instance, you can use video to teach your customers how to do new things or how to implement certain best practices. What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. That kind of entertaining content is great, but it’s not the whole picture. Again, great!
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Best] 5 Lies You've Been Told About B2B Marketing Attribution
    Attribution allows marketers to see the channels that provide the most value, which in turn means those channels can be optimized to provide the best experience for your customers. Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. But it doesn’t have to be that way.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Best] How to Give Your Website Rock Star Status [Webinar]
    The best websites create a memorable experience for all of their visiting customers. Now it’s up to you make sure your website makes the best impression possible. For the best results, you have to market it just as you would a brick and mortar store. Make Your Website a Rock Star Before You Start the Tour.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Best] 4 Ways Your Marketing Fails
    The best marketing sums this up in a short phrase that can often be used as a tagline. 2. Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 18, 2014
    [Best] Your Prospect’s Preference: Concrete or Fluff?
    Concrete helps your prospect analyze and compare to best practice benchmarks, helping them to diagnose their issues and guide challenge prioritization. By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Best] 7 SEO Copywriting myths that will not die
    Your best bet is to write a wide variety of content and let the subject matter dictate the length. Your best bet? Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. People.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 12, 2011
    [Best] The whys and hows of using online video in business
    We’ve discussed the video topic before, most recently in this post.  We keep coming back to it, because it’s still the best tool you’re probably not using …and there’s just no good reason for it to stay that way. Our reminder came from running across a post by David Wells that’s really an interview he [.].
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Best] My assistant is a robot
    For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Then, if I need to move things around, I’ll make that request early, fire and forget. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Best] 5 Ways Twitter is changing the world (despite what the critics say)
    Related Stories What are the best social media platforms for your business? I was recently interviewed by CNN  about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 10, 2012
    [Best] The Rise of Visual Content: 8 Thought Leaders Weigh In
    The Rise of Visual Content: 8 Thought Leaders Weigh In was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carra Manahan Visual content is on the rise and is taking content marketing to new heights. No longer can b2b marketing professionals rely only on ebooks, whitepapers, and blog posts to spread their message.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Best] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    11) When asked about the best way to support websites (to cover costs), the majority (68%) of respondents say they don't mind seeing ads -- as long as their not annoying. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
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