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  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Best] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It’s truly an exciting time to be a marketer and we believe the best in B2B marketing technology innovation is yet to come. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [Best] B2B Lead Generation: Social Marketing to the Business Customer
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media. contact-form].
  • CRIMSON MARKETING  |  FRIDAY, JULY 26, 2013
    [Best] The Content Experiment: An Interview with Rishi Dave [Podcast]
    The best marketing mix includes creating the right content for your varying social media networks. . The best marketing mix includes creating the right content for your varying social media networks.  Content marketing is a core part of how you can drive your inbound lead generation funnel.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Best] How to Syndicate Content Without Getting Dinged in Search
    So, you want to give them your very best content (at least as good as something you’d publish on your own blog!). The second best choice is to NoIndex the copy of the article. Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. Then you start adding blogs.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Best] 10 Ways to Create Great Inbound Content for Your Association
    What’s the best approach to creating nonprofit content? Using a program like VideoScribe, you can take your best written content and turn it into video. Content can be a great way for your association to engage with constituents. But where to begin? And to learn even more, check out our latest ebook, Sign Up! We love social media.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Best] What is a Community Manager and Does Your B2B Company Need One?
    Public Relations – In smaller or mid-sized companies, community managers can best support public relations efforts by building relationships with media contacts on social networks. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • MARKETRI  |  TUESDAY, FEBRUARY 14, 2012
    [Best] Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions
    It’s best if your comment is succinct and professional. How May Your Comments Best Serve You or Your Business? Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests. Benefits to Joining in Group Discussions. Getting Started in an Existing Group Discussion.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Best] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Best] What’s Missing in Your Content Strategy? 10 Things!
    Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance.
  • KEO MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Best] Now Available: Complete Guide to Mobile Responsive Web Design
    One of the best ways to present content in a mobile-friendly way is to upgrade your website to a mobile responsive website design. The report also explores ways that businesses can best plan and implement a mobile-friendly strategy, even with limited time and resources. It’s here! So what are you waiting for?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Best] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . As Gary from Vistage told me “ Marketing is universal. Everyone is in marketing today, no matter your title, ”  Gary’s right. Amanda.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 1, 2013
    [Best] Not All Content Marketing is Created Equal: Location, Size, and Scope
    With this in mind, it’s no secret that online businesses will do their best to drive their inbound efforts with content. good best practice when you are initially starting out is to make sure that the content that is out there about your business is  correct. Do you operate exclusively online? Seven? Seven hundred? Size matters.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Best] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Best Content Engagement. The follow-up content provided additional best practices, tips for success, or suggestions to maintain excellence. Without further ado, the winners: Cool Cat Campaigner. Winner: Blackbaud. Winner: Ecova.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Time Constraints: Content Marketing’s Greatest Challenge?
    Discover which social media channels offer the best opportunities for audience engagement. With valuable content marketing data in hand, marketers can modify their approach to make the best possible use of the time they have available. Creating valuable content is tough. After that, there’s another major factor involved: time.
  • WRITTENT  |  THURSDAY, OCTOBER 3, 2013
    [Best] Google Hummingbird Search Algorithm: Challenge Accepted
    In most cases, consumers use mobile search less to find definitions and more to answer questions focused on simple and immediate answers, like “Where is the best coffee in New York?” Google Hummingbird’s objective is to provide the best possible answers to these questions. 3. Google Hummingbird’s Features. It’s Mobile-Friendly.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Best] 5 major themes from MarTech with big implications for marketing
    Best-of-breed marketing technology stacks are thriving. Several of the sessions at MarTech focused on the best ways to architect and manage these best-of-breed stacks — you might find these decks helpful: Mythbusters: 10 Myths MarTech Vendors Tell by Theresa Regli of Real Story Group. Thank you! More functions insourced.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Best] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    She always seems to pull through in a crisis, and keeps the client’s best interest front and center. by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Best] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    It's also a partial solution at best, since no one thinks marketing can be fully automated. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Best] For B2B Brands and Their Agencies, It's Time To Get Down To Business
    “We are aware that a client will have their own data and their own opinions on what they believe will be best for their brand. So many things in the world are changing, literally as we speak. So why wouldn't the relationship between brands and their agencies change, too? ” This Is Changing Everything. Enter Technology.
  • BULLDOG SOLUTIONS  |  THURSDAY, JUNE 9, 2016
    [Best] Beware of the Herd
    The truth is while I learned a lot about chainsaws, I honestly couldn’t figure out which one was best for me. I’m ashamed to say that I ultimately crowd sourced my purchase decision. I just bought a chainsaw. It’s a beauty – a 16”, gas-powered monster with a five-point anti-vibration mounting bracket and a side access chain tensioner.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 18, 2012
    [Best] Becoming a social media pro doesn’t require all 10,000 hours
    Remember, 10,000 hours signifies mastery of the sort that is considered world-class — do you need to be the best in order to make a living? All you need to do is know more than the person who hires you in order to become a professional. No, you don’t. Your friends are resources as is the Internet and your larger social network.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best] Personas Are Great (Except When They Suck)
    The best headline right now is the one I click. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Best] Social Sharing Buttons Offer Opportunity for Brands
    Brands that aren’t adopting this are missing this opportunity, and it’s one I would consider low hanging fruit at best (there are so many sharing options available that are easy as pie to install). 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 Final thoughts?
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Best] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    We feel the best agencies are agnostic – not preferring one communications channel over another. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. We’re not surprised.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Best] 7 Hilarious Twitter Brand Hashtag Fails
    Here are a few of the best: @DrOz #OzsInbox Which Starbucks roast should I use for the most effective coffee enema? I was thinking Sumatra, but Verona is so smooth. This hashtag fail became so popular that the best way to enjoy it is through a reading of the tweets themselves. But have we really thought about the implications of this?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Best] Lead Generation: How Do You Balance Quantity with Quality?
    The lead generation team members develop unique skills and learn how to carefully track leads to pass only the best to sales. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Which leads to qualify.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Best] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Click to start video at this point — It’s easy to imagine that Twitter and LinkedIn are the best places to sell yourself, but you should offer to serve others first, Kyle says. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs?
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Best] Sales And Support: Why Everyone On Your Team Should Have A Role In Both
    An engineer probably isn’t going to be great at sales and a marketer won’t make the best support rep. As a result, whoever understands the customer best will be the one that wins their business and earns their money. This is the best opportunity you will have to strike up a conversation with a new customer or subscriber.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Best] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    Sharing content and “hoping for the best” is a way of the past. Whatever works best for you and your team, develop a process where at least 1 post can go out each day on your company Facebook, Twitter, LinkedIn and Google+ pages. this stuff works. It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 4, 2011
    [Best] 3 Ways Social Media Will Fail Marketers
    Marketers are best served by focusing on improvement of their SEO capabilities. 2. Marketers are best served ensuring traditional channels deliver a customer experience that validates the company’s brand promise. 3. Marketers are best served walking away from half-hearted or short-term commitments to social media.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Best] Only You Can Prevent Feature Puke
    These sales and marketing people are terrified that if they leave out just one little fact, feature or benefit, it’ll be the very one some prospect is going to say they were counting on — best to play it safe and put it all out there. They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing. Nasty.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Best] Why You Should Never Email a Proposal
    The issues illustrated above don't occur because of the method of proposal delivery -- though email is probably not the best way to communicate something of such importance to your business. Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. What could have caused this disappearing act?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 26, 2014
    [Best] Are your Sales and Marketing Teams Playing Nicely Together?
    If the Marketing folks are going to do the best job possible, for the Sales team and for the company as a whole, they’ve got to know what’s on the Sales team’s priority and to-do lists. Sales Prospecting Perspectives is pleased to bring you a guest post from David Hazeltine, Director, Campaign Strategy at Fiserv. The result?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Best] 8 Ways to Make Your Content More Like Personal Conversations
    We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A. ” 6.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Best] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a Sept.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Best] B2B Marketers Who Achieve Higher Marketing ROI Do These 5 Things Differently
    Let's explore what those best practices are. The data we’ve gathered from the State of Pipeline Marketing shows the most convenient reason may not be the best reason for choosing an attribution model. What do ambitious and successful people always talk about? Their goals. The Priorities And Goals Of High Achieving B2B Marketers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Best] 6 Fundamental Value-Based Selling Tips
    It’s the salesperson best prepared to know his prospect and respect his control of the buying process who typically closes the deal. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. believe there is a bit of both in the craft of salesmanship. Research Your Customer. Put your research to work.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Best] 5 Ways to Get More LinkedIn Company Followers
    The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. B2B companies now have the ability to share updates with their followers on LinkedIn. Based on executive remarks, more functions are coming to company pages.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Best] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    58% of marketers in Asia struggle to define the best content & influencers to build reach and support conversion. Want to see more data on the state of content marketing in Asia Pacific alongside commentary from some of the region’s best content marketers? Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Best] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    And many CDPs provide predictive modeling or best-treatment recommendations that go well beyond the storage functions of a basic data warehouse. - You still can’t do this at home. Others can do the much more sophisticated analysis needed to predict which offer will best advance a long-term goal such as becoming a new customer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 28, 2015
    [Best] How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)
    Or are you basically shooting blind, hoping for the best? I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Tell me I am not the only one who thinks and feels this. Anyone? Bueller? Ok, I digress. can do for them. 2.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Best] Add Some Zen to Your Marketing with Optimonk
    to see which options have the best conversion rates with your customers. Play around with different Optimonk forms and offers using their A/B testing to reveal which content resonates best with your visitors. Successful small business owners often use a variety of tools and platforms to reach their customers. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Best] What B2B Marketers Need To Know About Video
    For marketers, it’s the best way to connect with audiences in a personal and emotional way. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. It makes perfect sense: video is a powerful medium.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Best] 5 Time-Saving Tools to Add to Your Twitter Tool Belt
    Discover When Is the Best Time to Tweet. Tool: TweetWhen. A key ingredient to better tweeting is knowing when are your best times to tweet. Not only will you learn about the best times of day to tweet, but you will also discover the best days of the week you should be tweeting. Twitter is upping its game considerably.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] 7 Creative Content Ideas for Your Ecommerce Site
    This particular ecommerce endeavor is a little brother of sorts to listicle giant Thrillist, which means they feature prominently is many of the articles and best-of lists around the country. Big brands realize they need so much more than a picture and description to sell products. JackThreads Blog. Target Awesome Shop. Coach Paps Shots.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [Best] Designing a Promotional Video
    Best laundry trick ever” Provide a specific reason. You’ve been asked to design a product video. Now what do you do? Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. Well times have changed. What could be better than that?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Best] What Brain Research Teaches about Selecting Marketing Automation Software
    The best I can say is that clients have rarely reported unpleasant surprises after deployment. We may not have made the best choice, but at least we understood what we were getting into. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. It's not that snap judgments are inherently better.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Best] Savvy Speaks - Setting Marketing Goals
    This week the Savvy Sisters dish on their best tips and tricks for setting - and reaching - marketing goals. Subject lines, user flows, page layouts - mix it up to find out what works best and then optimize, optimize, optimize. We all know that you can't get anywhere unless you know where you're going. Michele. Jamie. Wendy.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Best] Relationship Selling: Not Dead Only Different
    Anthony Iannarino , President and Chief Sales Officer for SOLUTIONS Staffing , put it best in his post on this subject. Over the last couple months I have read four or five posts discussing relationship selling and the fact that it is dead. Transactional selling was replaced by relationship selling, and now that has reached its end of life.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Best] Why the Future of Find New Customers is brighter than ever!
    Did you know that Buyerzone named this the Best B2B blog of 2012? Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Best] What’s An “Online Lead Development Ecosystem”?
    OK, “online lead development ecosystem” may not make for the best buzz-term, but we at Newfangled feel it’s the best way to describe the many interrelated pieces of the online marketing puzzle that you should be using to capture new leads and nurture them into new business opportunities. Your – what ? The Website. Marketing Automation.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Best] Designing a Website Blueprint: How to Create Your XML Sitemap
    They're useful for the internal planning process, but it's the XML sitemaps that are relevant to SEO best practices. What are best practices for top-level navigation, you might be asking? Unfortunately, it's hard to give general advice here as best practices can vary significantly by industry, company type, and so on. link] ).
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Best] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    The best group names are not those containing the company’s brand, but instead are those named in a way that appears to solve your prospects’ core needs. 3. Tweet How easy it is for the mighty to fall. Especially on social media. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Best] The Ultimate Content Marketer’s Social Sharing Checklist
    Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? I’ve heard it dozens of times. “I get it.Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure to the material?”.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Best] Where Do Marketers Get Customers? [Data]
    If you don''t see your business type or industry represented below, though, let us know -- we did our best to grab as much data as we could, but we know we can always do more! Medium-size companies do the best on LinkedIn for customer acquisition, with 47% of respondents saying they had acquired a customer through this channel.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Best] A Short Rant About Content Strategists
    The best content strategists I''ve seen -- "best" being defined as the value they drive for their organization based on revenue-driving metrics -- do not sit around and strategize all day. I''ve been not writing this post for a long time. What''s between "content creator" and "director"? We haven''t figured out clear career paths yet.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 25, 2012
    [Best] 4 Things that Will Sabotage a Sale
    confused buyer isn’t going to be confident in a purchase decision, even if it is in their best interests. As a sales rep, your job is not only to sell your product, but to sell yourself as the best person to provide it. Insufficient Knowledge of the Industry and Competition. Industry Jargon. Not Answering the Tough Questions.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Best] How To Increase Newsletter Subscriptions With Personalized Recommendations
    If you recommended the best and most comfortable ski gear, at an amazing price, to a person who never skied, it’s still not going to work. With rule-based personalization tools, you define visitor lists and decide what is the best and most relevant content for them. Personalization is a growing segment of online marketing. Media
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Best] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. That’s a lot of competition for vloggers. More than you might think. ” — Ron Gelok.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Best] Creating Content That Resonates
    ” “All the best work comes from a kernel of truth: a clear, distilled insight into the psychology of the target audience.” Michael Brenner of NewsCred said in an interview , “You have to be the best answer on the Internet quite consistently. Get to know your audience and give them your absolute best.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Best] Facebook Now Testing 'Ranked Comments' on Business Pages
    by bringing the best comments to the top (which sort of reminds us of LinkedIn's "Best Answer" feature in LinkedIn Answers). It feels like it's been a while since Facebook launched a new feature or feature test. And by a while I mean, like, a couple of weeks. But good news! They're testing something new! Ranked Comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Best] The 6 Scariest Words in Digital Marketing
    As always, Pages should refer to our publishing best practices. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.
  • ACT-ON  |  FRIDAY, SEPTEMBER 2, 2016
    [Best] Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.
    Industry best practices have improved: Digital marketers know more than ever what’s expected of them and the legitimate companies will always adopt strategies and methods that possibly will allow them to win the battle of the inbox real estate. Fair warning: rant ahead. have been in the email marketing channel since 2003. Let alone want…).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Best] B2B Companies Expand Technological Expertise with Agency Partners
    We continue to look to agencies for cutting edge capabilities, best practices, strategy development and additional capacity and workflows when needed." The best practices and technology discussions are moving too fast to get a return on the traditional approach. Randall S. This is a less risky way to add the latest expertise.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 21, 2012
    [Best] Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote
    What an energizing and inspiring week surrounded by the best of the cloud and beyond. Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Dreamforce is sadly coming to a close. Emotions are the ultimate resource.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Best] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    2011 was by far our best year, as we grew revenues over 300% and launched the largest content marketing event in the process. Discarding the product we began the business with was the best business decision, and hardest one, I ever made. Well, it’s nice to be on the right side of that statistic! Don’t wait for permission.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Follow these simple best practices to entice your consumers to listen… and buy : Search Engine Marketing. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn.  Earn The Right To Be Heard.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Best] KCNN: Principles Module
    Thought leaders in citizen media and traditional journalism offer their guidance in a slide show on best practices, interviews, a screencast on how to make corrections online, a tip sheet and a confession corner where journalists admit some gut-wrenching gaffes. Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. RESEARCH.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Best] Basic Human Motivation: 4 Ways to Engage Readers
    What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. What about you?
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Best] Overcome Your Content Marketing Challenges
    The best approach to this challenge is a sane one. You never know where the next great content idea will come from and the best content marketing is a collaborative process. 4. A few weeks ago, I answered a question on the FOCUS network: “What currently is your biggest challenge with content marketing?” Be realistic.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Best] 5 Things I Learned About Content Marketing from a Kitchen Remodel
    One of the best things we did in our kitchen was tear out a few feet of wall. Takeaway: Sometimes they best changes aren't a new piece of content on your website. Since moving into our 1940's bungalow, my husband and I regularly discussed, “What should we do with our small, original kitchen?” Find the right help.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Best] Lead Nurturing Belongs in Your Recession Strategy
    Customer-focused lead nurturing is one of the best ways to prevent experiencing an adverse impact to customer acquisition during a recession. recent report from Aberdeen showed that best in class companies using lead nurturing increased revenues 28% and qualified leads by 4% year over year. B2B Lead Generation | Lead Nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Best] Social proof and your battle for credibility
    So I’m not following my own advice around social proof — but it is the best advice for me at this point in time of my life.  I’m hoping that if I put that “social proof energy” toward delivering consistently great content that the results will follow. Which directions are you likely to follow? personal decision.
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Best] 4 Steps to Guarantee Your Strategy’s Success
    Companies who invest in putting the right people in place to get the right things done and emphasizing process deliver the best results. Companies that combine attention to process with executive development tend to deliver the best return to shareholders. . Failure is expensive and wastes precious resources. Choose the right metrics.
  • BIZIBLE  |  FRIDAY, FEBRUARY 12, 2016
    [Best] To Measure Marketing Impact, You Must First Retire the MQL
    Sometimes “that’s how we’ve always done it” isn’t the best way moving forward. In the traditional mindset, visitors come to your site, eventually take an action that turns them into MQLs, are then nurtured until they become SQLs and are passed to the sales team. But times have changed. That thinking hinders growth and improvement.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Best] How to Optimize Your Landing Pages for Long-Term Lead Generation
    That’s why it’s so critically important to keep SEO best practices in mind whenever you’re creating a new piece of content or offer. This is a good best practice since it helps search engines break apart multi-word phrases and figure out which keywords go together. That’s a pretty good spot to be in, eh? What about three years later?
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Best] Sales Success - The Perfect Formula from Jonathan Farrington
    feel that at my company, it’s like family, no matter what your position you have as much responsibility as I do to look out for the budget and what’s best for the company. The best sales managers have a turnover of about 1% - 2% per year. DM: What exciting things are in store for TSW? We’ve seen exciting new beginnings since then.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Best] Big Data For Marketing: I Want My Real-Time Dashboard
    They are also using Big Data to understand who is shopping, how to deliver the best experience through personalization. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it. Photo Source.
  • FATHOM  |  FRIDAY, JANUARY 9, 2015
    [Best] Evaluating a Healthcare Marketing Agency in 4 Questions
    You should choose whichever agency best fits your culture and needs (it might not be Fathom!), but just consider as a reference point: Fathom currently works with 68 healthcare clients. These 4 questions will get you started in determining the best agency for your organization. Do you intimately understand my organization’s challenges?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Best] Unique Ways to Build Your Email List
    – Using a sign up form is the best way to grow your email list, but make sure it’s easy to find and use. Survey readers – Survey your current email subscribers about what they like best about your emails, or what made them sign up in the first place. So far, so good. Don’t know how to create one? ” post.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Best] 5 Tips for Creating Effective B2B Marketing Videos
    Your company’s “best of breed” claim or long track record of [place boastful claim here] is not what buyers are looking for. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Now, that’s efficiency!
  • SALESFUSION  |  TUESDAY, OCTOBER 27, 2015
    [Best] Why Every First Class Marketing Team Needs a Marketing Technology Specialist
    Most often, the best approach is actually a little bit of both. What does today’s marketing team need to look like? And where should you start in building yours out? Let’s start off here by saying that there’s no silver bullet when it comes to building a marketing team (or any team for that matter). Marketing technology is key.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Best] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    If you''re experiencing any of these over a few months, it''s time to rethink whether an email newsletter is really your best option -- and maybe if it''s the time to cut the newsletter altogether. You also want to take a look at individual clickthrough rates to see which pieces of content in your newsletter are performing the best.
  • FATHOM  |  MONDAY, FEBRUARY 1, 2016
    [Best] Is Your Agency Holding You Hostage?
    When asked what leads to the best advertising, both agency & client respondents of the RPA survey felt exactly the same; 98% of agencies surveyed as well as 98% of clients surveyed believed that clients trusting their agencies leads to the best advertising. Does the word hostage sound a little harsh? It’s meant to. Need I say more?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Best] 5 Myths of Social Media Marketing
    These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. Continuing your relationship with leads and prospects via social media helps to cinch sales by learning about the content that appeals to your best leads and then tailoring your efforts to their specific interests. adult.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Best] 5 Tips for a Social Media Profile Extreme Makeover
    Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Best] Salespeople Need More Ego, Not Less
    Salespeople Need More Ego, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie Yes, you read that right. Scenario 1: Low Ego. More ego.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Best] 17 Realistic Ways to Get More Website Traffic
    Videos are often the best choice for reformatting. This works best if you try “micro influencers” before you try to hook up with the giants of your industry. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. Trouble is, traffic can be hard to get. You work hard to finish every piece of content.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Best] 10 Brilliant Pinterest Board Ideas From Real Brands
    which is probably not the best strategy for WSJ. 4) Benjamin Moore: doors! The best part of this board is that it caters to one persona -- those who care about their computer setup -- but still addresses a variety of interests. Yes, Pinterest might be the fourth largest traffic driver in the world. On Lowe''s Build It!
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Best] Whoops! How to Write the Perfect “Oopsie” Email
    What is the best apology email you’ve ever seen? How to Write the Perfect “Oopsie” Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails?
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Best] Shocking Headline Secrets from the NY Post
    Even when it’s not a hot topic for us, the best headlines often intrigue us enough to keep going. How to Get  Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. Solutions for Short Attention Spans.
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [Best] A Crash Course in Storytelling for B2B Marketers
    It’s notoriously hard to track and measure, but it’s one of the best ways to sell and market anything. Which formats and platforms seem to work best? What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. Communication. There are plenty of ways to communicate.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Best] Taking B2B Marketing Mobile: The Pitfalls and Payback
    Best practices will emerge over time. She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. Analyzing existing customers’ usage.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Best] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    This tactic combines the best of physical and digital gifting while remaining inexpensive. Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December.
  • ANNUITAS  |  WEDNESDAY, MAY 7, 2014
    [Best] It’s a Content Driven World
    I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report.  Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. Without a strategy, you are just going through the motions.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Best] 4 Measures to Find Out if Your Prospecting is Effective
    If not, webinars may not be the best source of new leads for your business. 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle. So, you start using social media and work on creating a following by sharing content.
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 6, 2015
    [Best] 5 Simple Steps for Creating Mobile Optimized Emails
    Start implementing these best practices to help create more usable layouts: Use a grid to plan the message structure. Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus , over 50% of email opens are on mobile devices ? Identify what you want to say.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Best] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Some are best reached online. What ways do print and online advertising work best together? Experimentation Is The New Best Practice 6. B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. b2bento: Nowhere!
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