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  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Best] In Sales, Are You And Your Clients On The Same Page?
    We all fall into the trap of assumption sometimes, so how do we do our best to avoid it? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across? HOW does this happen? The same goes for selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Best] 30 Resources to Learn the Art of Writing Google+ Posts
    Using his own best-performing posts as case studies, Copyblogger’s Demian Farnworth shares everything you need to succeed, from optimal text lengths to image tips. Move beyond mere engagement with the help of this article, which shares how to best use the platform to reach your marketing KPIs. billion people as members. Image source.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Best] Five questions to ask before beginning a social media initiative
    To best navigate your move into social CRM, it is useful to ask yourself five simple questions before spending precious time and other resources towards a social media endeavour: 1. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Swag Marketing: Get Your Swagger in Check
    Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Best] 5 Keys for Better Collaboration Between Sales and Marketing
    For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. 'We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Best] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    ” 222222 ;"> Take-away: use data, tagging and solid technology to serve up the best possible user experience. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. . The report kicks off. Sulzberger. 222222 ;">Re-Purpose Old Content. team work among staffers.
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Best] Making Manufacturing “Cool” for Recruiting Young Talent
    The company’s LinkedIn presence is some of the best around. 'According to ThomasNet’s most recent Industry Market Barometer report, the manufacturing industry is heavily populated by Baby Boomers who are at or nearing retirement age. Of their survey respondents, 78% described themselves as 45-65 years old or older. What works? What works?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JULY 23, 2012
    [Best] [Video] How to Reduce the Decision Risk
    He said it was by far and away the best -- and that they'd decided to go with my competitor. How can you reduce the risk involved in making a change? don't think that we, as sellers, understand just how much a factor that is. But let me give you a quick example. Seriously. You know what the reason was? Enter your comments now
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 16, 2013
    [Best] What are You Doing to Ensure Your Content is Being Read?
    You may have some of the best content in the world, but if no one reads it, what’s the point ? recently read a post by Heidi Cohen, 13 Ways to Maximize Content Marketing Effectiveness t hat got me to thinking about getting back to the basics and making the effort of writing posts to pay off. Make your headline make the reader stop.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Best] 8 Tips You Need to Know for Mobile SEO
    Lior also consults for a web hosting company that lists the best web hosting companies available online. However, mobile SEO is still a bit of an enigma in many ways and is a lesser-known skill to even the best at SEO. Already, mobile searches may account for some 16% of all Google queries , and that amount is almost certain to rise.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Best] 6 Handy Tools to Monitor Social Media Success
    Recommendations allow you to schedule tweets or posts at the best time and to create more relevant content based on the performance of past content. You can measure clicks, likes, retweets and other behavior to determine what content resonates best with your audience. Image courtesy of Instagram. Twitter Analytics. Facebook Insights.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] The Evolution of a Marketer
    The Evolution of a Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Best] 16 Ways to Simplify Your Prospects' Decision-Making Process
    As it relates to landing pages , many marketers have adopted a lot of best practices based on this principle -- removing navigation and distracting calls-to-action, keeping forms short, and clearly advertising the value of the offer. CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Best] How to Integrate Email Campaigns With the Rest of Your Marketing
    This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. One of the best ways to do this is to clearly emphasize email subscriptions. The best news? Email & Social Media Integration. email marketing
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 'At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. Focus on fewer markets.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Best] Don't Know What to Wear to an Interview? Check Out This SlideShare
    By the end, you''ll be able focus on what really matters in the interview: showing that you''re the best candidate for the job. 'Every time I find myself interviewing for a job, I feel lost at what to wear. But dressing for an interview shouldn''t feel like the hardest part of your interview process. Inbound Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Best] Be Relevant or Die: The New Nature of Nurture
    His goal wouldn’t be to find the best employees – he’d probably hire anyone who applied. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But the simple truth? Companies who are doing ‘the relevance thing’ well aren’t in the majority.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Best] Why Callers On Hold Hang Up on You: An Ifbyphone Benchmarking Analysis (Part One)
    'A major concern of most businesses is how to best handle calls from prospects and customers: how many of them are answered right away, how long can the others be kept on hold, who should get which call, etc. Medium” companies handled less than 1,500 calls during Q1. Large” handled less than 10,000 calls during Q1. 22% Sent to Voicemail.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 2, 2014
    [Best] 2014: What to Expect from LogMyCalls
    We''ll try to provide a roadmap for the upcoming year, as best we know it. 'Earlier today we published a brief article about LogMyCalls in 2013. It was essentially a list of highlights from the year. This article looks ahead with some predictions for 2014, what to expect from LogMyCalls in this new year. That stuff is dumb. That''s it.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Best] Should You Delete That? A Guide to Moderating Blog Comments
    The best practice for dealing with trolls comes down to one easy-to-remember phrase: Don''t feed the trolls. As such, the best thing you can do with trolls is to just ignore their comments, unless it ventures into the rude, crude, or offensive bucket we discussed earlier. Alright, ready to dive into the scary world of blog comments?
  • HUBSPOT  |  WEDNESDAY, MARCH 14, 2012
    [Best] How to Tailor Lead Nurturing Content to Suit Individual Personas
    Select Your Best Marketing Offers for Each Stage of the Sales Cycle. And by "best," we mean top-performing, so consult your marketing analytics to determine which offer you have for each of these 3 stages has the best conversion rate. But here's a little secret: you don't need to create all this content from scratch. Make sense?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Best] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Best] How Are You Providing Value To Your Inside Sales Team?
    We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Best] Savvy Week in Review: April 8th
    Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Best] Weekly Wrap Up - March 25
    Wondering about the best ways to move prospects through the buying cycle? From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing).
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Best] 15 Tips to Become Better in Your Career
    Keep focused on the best you can possibly do, recognize when opportunities arise, and have the courage to take chances. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning. Become a generalist.
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Best] How to revive dormant newsletter subscribers
    If an email hasn’t been delivered to a particular address for several sends in a row (meaning you get a hard-bounce back from the recipient’s server), it’s best to take that email out of future sends. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Best] Content Creation & Social Media: Jobs for the Entire Company
    The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  In fact, this blog post started from a recorded interview.).
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan
    Best, Chris Ryan. Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.”  So what exactly do we mean by this term and why did we choose it as our company mantra?  And why do you need such an animal as a marketing and sales machine?
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Best] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Best] Five Social Media Marketing Reports and Guides Worth Checking Out
    As the introduction here notes, “It’s one thing to pick up a workbook that provides you with best practices. But, it’s an entirely different challenge to implement those best practices into the real world…MarketingSherpa know(s) this better than anyone. Much has been written about content marketing from the delivery side.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Best] A strategy for dealing with Twitter spammers
    Best practices” spread at the speed of light and the pyramid schemes can vanish behind the social web’s cloak of anonymity, free access and fake accounts. If enough people take the time to do it, it is in Twitter’s best interest to figure out a way to handle it. Part 5 of a series. What can be done about it? Digg this!
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Best] Hinge’s Fab Five: June 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month. What You Should Expect From Your Marketing Department. Lee Frederiksen, Hinge Marketing. Tough Questions to Ask About Your Content Marketing Strategy.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Best] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. 'Top Professional Services Marketing Content from November 2013. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic.
  • INBLURBS  |  THURSDAY, MARCH 1, 2012
    [Best] How Private Air Charter can profit from Inbound Marketing
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Like market leading airlines, private air charter is in a very competitive business. Do you know what’s been talked about you or your competition online? Content creation.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Best] 3 Ways how to use Online Video for Business Lead Generation
    Do a contest for the best crowd sourced video! The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Steve Garfield’s video blog.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Best] How the B2B Buying Process Has Changed
    This means that the buyer has entered the next stage in their buying process without ever talking to you and is now starting to evaluate vendors to determine which one represents the best buying decision. Ten years ago, all you had to do was leave a voicemail that piqued your customer’s interest to get a call back.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Best] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Best] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. Writing sucks, and it’s hard.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Yes, you can apply the best of traditional public relations practices to the new world of social media. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Best] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile. Engage Your Network.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Those early to market with the best solutions will benefit the most—and possibly lock out late comers. Here’s one example: Although there is a brief mention of a Miller product, this video is all about best welding practices. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Best] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. few people were so incensed they contacted me to say I was talking nonsense.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Best] HubSpot's Strategy for Winning the Marketing Automation Horserace
    Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Here goes. The company is now doing more to help marketers nurture the leads its attracts.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Best] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    We’re on a mission to bring our readers the very best. And unless they start again and think about the whole thing holistically, despite threats, bribes, rewards and the best of intentions, they will never achieve their objectives. wish to thank Eric for his contributions to  Fearless Competitor. Here’s the link:  [link].
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 10 Times Personalization Makes You Feel Terrible About Yourself
    10) And finally, when MySpace reminds us all that ten years ago wasn''t our best year. 'Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. 1) When Google surfaces this ad for a one-person spam recipe.
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Best] How do you optimize paid media?
    The best way to do so is to not push people buy products but live and share moments in the world where things happen either for FIRST time or each time has the excitement of the FIRST time. 'Image by None via CrunchBase. Biddable media and story telling. And these things are different for different markets, audiences, and groups. Measurement.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Best] Top 5 ways to optimize sales enablement efforts
    They work with the customers day in and day out, so they have the best idea of what will speak to your customers. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Best] 8 Ways SEO Should Influence Your Marketing Copywriting
    Spelling out best practices for content formatting is a smart ides, too. Make sure these copy editors are well schooled in your team's written style guide and keyword best practices and can spot opportunities for optimization and improvement. Studies show that early morning publishing times, Monday through Thursday, work best.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Best] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. 6) What's the best way to find potential customers on LinkedIn? It almost makes too much sense. Don't fret!
  • B2B MEMES  |  TUESDAY, JUNE 7, 2011
    [Best] Should You Edit Guest Posts? 5 Tips for Better Copy
    But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. In a way, I’m asking a trick question. Give fair warning. Choose wisely. Tidy up. Let me know.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Best] How does your team get digital marketing training?
    The hard part of this approach is that the problem I am hired for gets solved, but there typically is no formal approach to transferring the learning to the team, and they hire me again for the next problem, which might not be the best outcome for the client. Photo credit: Wikipedia. The good ones include exercises that cement the learning.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Best] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. " Short answer: Heck yes! You bet!
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Best] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales. while some may be fresh new voices for you. Dan Pink.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Best] Social Media Friends … with Benefits
    The best time to get started in social media was years ago. The second best time is today. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.&#
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Best] Why Marketers Should Invest in Visual Content Creation
    Explaining what those parts are in a status update would be, frankly, boring, and not the best use of the medium. They've asked customers to upload photos of them enjoying their Dunkin' Donuts on Facebook and Instagram, and are then featuring the best ones on both sites. Not convinced? Gives Your Brand an Identity. Take a look.
  • BLOG MY CALLS  |  MONDAY, JUNE 3, 2013
    [Best] The Dirty Secret of Content Marketing
    But, it does mean that you should spend SIGNIFICANT time to come up with the sexiest and best title possible. 'Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is no exception. The Dirty Secret Explained. They''re generally between 15 and 25 pages long.
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Best] 6 Reasons Authorship Matters So Much for Google SEO
    Then, on Thursday, the best-selling SEO author of all-time, Michael Fleischner, said on a LogMyCalls webinar on that authorship is increasing CTR and will be an ever-increasing element of the Google Algorithms. SEO is, fundamentally, changing again. Basically Google wants to tie every piece of content to an author. Why do they care so much?
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Best] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    For truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences. This is evidenced by the rise of webinars as a marketing strategy.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Best] Useful Google Analytics: Goals and Attribution Models
    Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. This will allow you to put more effort into the social media sites or landing pages that are getting you the best results. Then you can make changes as needed. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Best] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    You might also include a photo of the sender in the email’s signature – try a little A/B testing to find out what drives the best results. Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sender Personalisation and Brand Ambassadors.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Best] Unveiling New Logo for #Nifty50 Kids
    For complete guidelines and to nominate an innovative man or woman in technology who actively engages their colleagues on Twitter, please complete the nomination form and tell us why you think your nominee ranks among the best of the best. Nifty50 Kids Looking for a 2012 Corporate Sponsor. This year our focus is technology. Nifty50
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How to Be a Customer Service Unicorn
    For non-critical customer questions—and occasionally complaints—social media is your best bet. 'The only thing that a customer remembers more than a bad customer service experience is an amazing one. Meanwhile, 15% of your customers—and potential prospects—hung up the phone already and possibly called your competitor. Here are some tips.
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Is a degree really valuable?
    It's a subject I'll be doing my best to be helpful about at a local school careers evening tomorrow night. There's an interesting debate going on in Higher Education of course, centring on the value of a degree. The question I always get asked is 'should I do a marketing degree if I want to get into marketing?' What does everyone else think?
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Best] Digital Marketing: 4 steps to success
    Optimization refers to the ongoing experimentation that digital marketers perform, to identify the best combination of marketing strategies and tactics for achieving their goals. Digital marketing: How B2B marketers can use it to pick the best marketing strategies. Segmentation. Integration. Automation. Optimization. Tweet This!
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Best] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    And, you don’t want to wait until all the best social media territory is taken. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Best] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Just go take a look at Best Buy's @Twelpforce for another stellar spin on the concept. Best Buy's account is managed by over 3,000 Best Buy employees who can feel free to share content and be themselves without constantly worrying they're "doing something wrong.". the era of experimentation. Oooh, I like this era! Loosen up!
  • WEBBIQUITY  |  FRIDAY, DECEMBER 28, 2012
    [Best] Be True to Your Business this Holiday Season
    Your best bet is to just say nothing. Guest post by Megan Totka. Tis the season, right? ve noticed a recent trend when shopping during the Christmas season. People are very un-jolly. After asking around a bit, I realized this unhappiness was actually bottled up confusion. Are workers allowed to wish their customers a “Merry Christmas?”
  • DIGITAL BODY LANGUAGE  |  THURSDAY, OCTOBER 29, 2009
    [Best] Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest
    The best way to account for this, is to have a rigorous process of eliminating inactive names from an “Interested” stage at the top of the funnel. Analyzing marketing actions at the top of the funnel has some interesting nuances. In looking at the top of the funnel, it is critical to be able to carve out these “inactive names” from the rest.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Best] 5 Ways to Get More LinkedIn Company Followers
    The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. B2B companies now have the ability to share updates with their followers on LinkedIn. Based on executive remarks, more functions are coming to company pages.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Disagreements between sales and marketing, sales and IT, and sales and customer service should be dissolved through alignment and integration of departments so everone can do their job to the best of their ability. 'Happy Friday, Sales Prospecting Perspectives readers! At AG Salesworks, we often hold contests for inside sales reps.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Best] This Week in Digital Strategy 3.7.14
    In order to become the best social media marketer you can be check out the following superpowers that every social media marketer needs to possess. It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. 'Happy Friday, everyone!
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 28, 2013
    [Best] How to Meet Your Ideal Prospect
    Your best referral sources are other professionals who call on your prospects. The best referral relationship is a two-way street. 'You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know how you can help them.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Best] How to Create a Google+ Event [Quick Tip]
    Be as specific and explicit as possible, and make sure you fill out every form as best you can. Tip: It''s best to include both a start and end time for your event so folks using Google Calendar can add the event to their calendar without any question about the event''s end date. What a time saver! So, what do you say? Great! But wait.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Best] Hinge’s Fab Five: September 2013
    This monthly column will help you keep up with the best marketing articles on the web. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there. 'Top Professional Services Marketing Content from September 2013. Enjoy! Locations for Your Calls to Action. By Mark Di Somma.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 8 Types of Content to Help Engage Prospective Students
    This content can be focused on the top areas of study that your school needs to fill, or the areas for which you''re best known. The best way to show how it is to attend your college (or to take your online courses) is with student stories and testimonials. 'You can''t ignore your prospective students. 1) Career Guides. 3) Campus News.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Best] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    For some best practices for video in email, and some cool examples, check out this post on why video and email is the perfect marketing combo. When distributing your videos, social channels are your best friend. First off – don’t stress, we’ve all done it. Get Your Video The Attention It Deserves. YouTube. Email campaigns.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Best] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Best] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Invest in a good editor who can catch the commonly-confused words that even the best writers flub. Consumers buy from companies they know and trust, and writing in a familiar tone of voice can be among the best ways to boost the relevance of your content. What web copywriting tips and tactics have worked best for you? Be Honest.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Best] How to Unseat an Incumbent?
    'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Best] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Best] 4 Social Media Mining Metrics
    Over time, norms and best practices will emerge. But for the moment, these four pathways provide the best approaches to understand and utilize what customers are saying about us and our brands. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Three Views On The Future Of The CMO
    The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Best] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
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