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  • HUBSPOT  |  WEDNESDAY, DECEMBER 9, 2015
    [Best] Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
    Instead, she moved those instant subscribers over to our daily subscription, which sends a once daily round-up of our best new posts. Consolidating all that into one daily email that includes our best content was logical and lovable. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. What gives?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Best] My Take on a Teleprospecting Culture
    My best example of this comes from my previous job working for a well known financial institution. It's my opinion that in a sales environment, for someone to do the best they can they need the best people around them in order to reach their potential. I've worked in a fair amount of jobs in my life. This woman was the latter.
  • CHRIS KOCH  |  THURSDAY, APRIL 10, 2014
    [Best] Why Brand Journalism Must Die
    The best idea marketing is conceived, funded, created, and disseminated by a commercial interest in a commercial goal. There is no such thing as brand journalism. I was a journalist for 25 years, so I should know. But really, what people refer to as brand journalism really isn’t journalism or anything close to it. you retort. It is branding.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Best] Why I Won’t Endorse You on LinkedIn
    Well she’s really nice and makes the best guacamole” does not translate to “And she’s got outstanding budget planning abilities.” Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s. That’ll be fun.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Best] 52 MarTech and Marketing Ops Champions You Need to Follow
    CMO @ MongoDB | Sharing best practices on B2B and B2C marketing | Marketing tech | Demand Gen | Tech start-up advisor | Growth hacker. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett. Lynette Young, @LynetteRadio. Melissa Madian, @MelissaMadian.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Best] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    You also happen to know that your best buyers are between the ages of 30 and 50, so when Rita indicates that she’s 35, your solution adds 10  more  points to her score. Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Intrigued?
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Best] 12 Things You Learned in College That Prepared You for the Real World
    My group of friends whipped up a calendar of local restaurant deals, so we'd always know when and where to get the best bang for our buck. It was a great conversation, and she has since become one of my best mentors.". mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments.
  • B2B MARKETING ONLINE  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Tibbr: grown up social media?
    Despite the best efforts of panelist and celebrated technology cynic Denis Howlett , I came away excited about the potential of enterprise social media to transform intra-organisation communication. The fact that Tibco is now a player in social media speaks volumes about how much social media has matured.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Best] The Sales Association Launches SalesProCentral
    Using the Aggregage technology, SalesProCentral collects and organizes that content into topics and finds the best posts and articles using social signals. B2B Response Databases: Which is Best? The Sales Association has unveiled SalesProCentral generously sponsored by Leads360.  B2B Sales? They Could Be Called B2P Sales! Curation
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Best] 8 Inspiring Graduation Speeches With Valuable Business Lessons
    This article will provide a roundup of some of the best graduation speeches of the 21st century, as well as a few highlights and key takeaways that I think anyone in our industry can really benefit from. Some of the best takeaways for marketers: "You cannot succeed without the risk of failure". Enjoy, reflect, and take notes!
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 26, 2013
    [Best] Online community management is surrogacy
    Honestly, all of the best community managers love what they do. Is there a way you can best work the online and offline engagement dynamically back and forth? Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. Sort of like cheating.
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Best] Marketers Need Return On Marketing Investment Now
    That’s probably not the best thing to do in times of economic uncertainties. Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Best] Is New Google like the New Coke?
    Mat Honan at Gizmodo has this to say:  Google just made Bing the Best Search Engine. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose. 
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Best] How Often Should You Update Your Blog? A Data-Driven Answer
    Without a doubt, the best-known study on blogging frequency is HubSpot’s, which is illustrated below: Image source : Hubspot. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Check out 5 Best Practices for Outsourcing Quality Content. Image source : Hubspot.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Best] Is Thought Leadership The Future of Marketing?
    It’s now being used to describe “proven approaches,” “best practice,” “how to” guides and is commonly considered to be synonymous with content marketing, which it isn’t. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search. Tell us: who is Liz Alexander?
  • HALEY MARKETING  |  FRIDAY, MARCH 11, 2016
    [Best] Take it (Social Media Marketing) to the Limit…One More Time
    Finding what works best and pushing that to new extremes. Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? Social media marketing, Twitter specifically, is about pushing your limits. Trying new and exciting ideas. wanted to take it to the limit.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Best] Basic Human Motivation: 4 Ways to Engage Readers
    What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. What about you?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Best] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Best] 4 Google Chrome Extensions For Digital Marketers
    This Google Chrome extension is effectively an SEO link builder’s best friend and closest ally when combing through a host of links on a given site. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Best] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
    “What’s the best Ethiopian restaurant in Alexandria?” ” This is search in the age of Siri and Google Glass – Hummingbird works to return the best possible results for an entire question, making more coherent sense of the relationships between words. Arguing semantics. Focus on quality, not keyword cram.
  • WRITTENT  |  MONDAY, JANUARY 5, 2015
    [Best] 11 Things to Keep in Mind When Hiring Freelance Writers
    They Might Not Be Able to Show You Their Best Stuff. Some of the best writers out there are ghostwriters. Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? But are you doing it right?
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Best] How to Protect Your Email List Health and Deliverability
    As a key sending best practice, you should know how to manage the health of your email list. Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. This means it’s essential to develop a better understanding of your email list health and risks through a comprehensive health checkup.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 28, 2012
    [Best] Today Show Digital Lifestyle Expert Talks Tech
    Mario won an Emmy award for Best TV show host and he is currently working on a reality TV show to networks and production companies. I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. Products mentioned in this video: PowerBag. LunaTik.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Best] Using Predictive Marketing to Enhance B2B Sales
    With predictive marketing , you can use predictive lead scores as a way to segment customers and create inbound and outbound marketing programs to laser target your best leads—the ones statistically most likely to convert to sales. As the old adage goes, good things happen when you are in the right place at the right time. Future Insight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Best] Five tools to help with your social media makeover
    Related Stories How to do Social Media Management on the cheap Best Social Media Management Tools for Small Business Owners The future of business: Six layers of customer engagement Case study: Fox Sports connects social media to advertiser revenue 5 social media tools to kickstart your business. By Ian Cleary, {grow} Contributing Columnist.
  • SYNECORE  |  THURSDAY, JANUARY 3, 2013
    [Best] 3 Digital Marketing Lessons from Amazon.com
    As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. holiday shopping was done via the Internet this year. In this new “e-tail” environment, customer satisfaction is king, and Amazon.com is the perennial ruler. CUSTOMER SATISFACTION IS KING.
  • MARKETING ACTION  |  TUESDAY, JUNE 2, 2015
    [Best] Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
    But what’s clear is that the best way to get your data – and your analysis – is on your own terms. It’s the best of both worlds. 2. We look forward to hearing your feedback , and to continuing to make our solutions the best they can be. Data has become marketing’s lifeblood. From Siloed Situations to Integrated Solutions.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Best] Use an Email Preference Center to Keep Your Email Subscribers Happy
    One of the best ways to ensure success and build a list of loyal followers is to create a preference center that gives readers the power to create their own email experience. Creating engaging content is the best way to connect with potential customers. Consumers have more control than ever over what shows up in their inbox.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 28, 2013
    [Best] How to Be a Sales Coach, Not a Sales Manager
    The best sales managers know that it all starts with spending time out in the field, coaching salespeople, rather than simply looking at the scores. In essence, the best managers help grow their salespeople. Almost every up-and-coming salesperson wants to grow into the job of sales manager. Coaching Essential to Success. inbound sale
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2015
    [Best] Why Brands Need to Acquire a Media Company [Here’s How]
    Jay says this best: “(The brand) would need to plainly and overtly state that their goals are to ‘maintain and preserve the editorial quality and integrity that the staff has developed.’ Last month, ESPN announced that it was closing the sports-journalism destination Grantland. But alas, Grantland is dead. They’ve never even thought of this.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Best] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    Working through them will take some time and thought, but the effort will be worth it when you walk away knowing exactly how to frame your message to achieve the best response. 1) Get to know your target prospect. What are your best tips for crafting compelling copy? Does your copy also have to be concise? Does it have to be clear?
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Best] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Outlook doesn't recognize background images, so it's best to avoid using background images altogether. Hotmail doesn't recognize image maps , so it's best not to use them. Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Yahoo!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 4, 2013
    [Best] The Marketing Funnel is Dead: Here's What Will Replace It
    But then came the punch line: instead of a funnel, marketers should think of managing each customer’s progress as a process, which is best represented – wait for it – as an escalator. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Best] How To Compete In An Omni-Channel World
    billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. How enterprises respond to this tectonic paradigm shift in the buyer’s journey will determine the winners and the losers of the future. Clicks are beating bricks with “Endless Aisles.”.
  • ACT-ON  |  WEDNESDAY, MAY 11, 2016
    [Best] Email Unsubscribers: Keep the Bad Out – and the Good In
    Keeping your content relevant requires collecting segmentation data for personalization prior to sending so you can put your best foot forward and make a good impression. For more tips and tricks to increase your email deliverability, download Act-On’s eBook “ Best Practices in Email Deliverability.” This
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Best] Nurturing Leads With Webinars: Awareness is Just the Beginning
    At this stage webinars work best when they provide general solution-based content that explores typical challenges and benefits without highlighting the specifics of your company’s solution. In order to convey this through your webinar, call on your best advocates, customers! Awareness. Consideration. Evaluation. Purchase.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Best] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    Then in the fall of this year, while I was serving on The Economist advisory board , I had the chance to speak to Frieda Klotz (@ FriedaKlotz ), Deputy Editor at The Economist Intelligence Unit, about some of the ideas contained in our best-selling book, The Social Employee (McGraw-Hill, 2013).  Today the future is still in branding yourself.
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Best] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    It was a best seller for the American colonies, with print runs of up to 10,000 per year. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss two large venture capital investments in the content marketing technology space – Percolate and Kapost.
  • ACT-ON  |  WEDNESDAY, APRIL 27, 2016
    [Best] Spring Sending: Time for a Fresh Start
    Download, Best Practices in Email Deliverability , to learn the critical factors that affect the deliverability of your email messages. For many of us, spring is in full swing and the nice weather is fast approaching. Up here in Oregon, the brief breaks in rain are a good indication that a new season is here. Cleaning! Refresh your content!
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Best] What You Can Do When Traditional Sales Advice Fails
    Plus, focusing on why you’re the best can actually harden naysayers’ perspectives, instead of helping them see the light. Most often, you design your presentations to put your best foot forward. Going counterintuitive isn’t always the best approach, but it can be a powerful differentiator in the right situation.
  • SAZBEAN  |  TUESDAY, APRIL 17, 2012
    [Best] How to Use Facebook Timeline Without Reworking Your Brand Strategy
    Fans submitted their best action shots, which are then uploaded into a photo album where fans vote by liking their favorite. Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans.
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [Best] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    ANNUITAS Names Jennifer L. Harmel EVP and Principal. B2B demand-generation strategist leads firm’s strategic client programs  . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. About ANNUITAS. Learn more at  [link].
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Best] The Unlikely Newest Member of your Social Marketing Team
    Questioning of Purpose  – In the first few years of social marketing, it was a struggle for best practices to be acknowledged, much less observed.  Search or Social: Which Is Best For Your Startup? In the 2 nd  Edition of  Facebook Marketing An Hour a Day , Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. 
  • BIZNOLOGY  |  MONDAY, OCTOBER 26, 2015
    [Best] 3 priorities and 25 challenges for CMO’s
    65% of CMO’s say digital marketing is the best way to deliver higher response and engagement rates to their companies ( CMO Council ). CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey).
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Best] Designing a Website Blueprint: How to Create Your XML Sitemap
    They're useful for the internal planning process, but it's the XML sitemaps that are relevant to SEO best practices. What are best practices for top-level navigation, you might be asking? Unfortunately, it's hard to give general advice here as best practices can vary significantly by industry, company type, and so on. link] ).
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Best] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Best] Turn Your Customers Into Marketers
    He then picks the best ones and shares them on his show. Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Best] How to Optimize Your Landing Pages for Long-Term Lead Generation
    That’s why it’s so critically important to keep SEO best practices in mind whenever you’re creating a new piece of content or offer. This is a good best practice since it helps search engines break apart multi-word phrases and figure out which keywords go together. That’s a pretty good spot to be in, eh? What about three years later?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 19, 2013
    [Best] B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
    Underscoring the report is the troubling suggestion that a whopping 25 percent of marketing budgets spent by CMOs is largely squandered because so many companies lack strategies, competencies, and best practices to effectively engage their markets. “ We need content performance measurement, ” Neale-May said. They’re sending out CRAP.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Best] What’s An “Online Lead Development Ecosystem”?
    OK, “online lead development ecosystem” may not make for the best buzz-term, but we at Newfangled feel it’s the best way to describe the many interrelated pieces of the online marketing puzzle that you should be using to capture new leads and nurture them into new business opportunities. Your – what ? The Website. Marketing Automation.
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Best] Driving the Right Conversation
    That’s because often the best way to ensure something doesn’t get accomplished is to form a committee. CEB , which has done some of the best research on the subject, determined that there is an average of 5.4 If you’re reaching out to a social media manager, clever online memes might be the best way to grab his or her attention.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Best] Turn Your School's Website into an Application Generating Machine
    The more prospects you bring into the top of your funnel, the more pro-active you can be about targeting and nurturing the best prospects into applying and ultimately enrolling. Review your best performing gated content, looking at its topic and format. Picture your website as a home. The Enrollment Journey Takes Time. Education
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] What to Expect at Eloqua Experience
    Yet, we thought the best way to prep you was with photos. by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. Eloquans were hard at work getting ready for today’s kickoff. Here’s a sneak peak.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Best] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    is the best place to start learning how to leverage Google Plus for your business or yourself. To begin to understand the broader potential of G+, I first reached out to Guy Kawasaki, probably Google Plus’ biggest evangelizer.  He has also written the best book on the platform, What the Plus!: What the Plus! Quite simply. Choice.
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Best] The New Era of SEO Brings New Strategies and Key Steps
    Note, sometimes the broadest terms are not necessarily the best. Once you have a list of strategic keywords, use online keyword tools to find the best ones that will ultimately guide the creation of relevant content. You really need all the components to optimize your site. Website Code / Code Audit. Is your website SEO friendly?
  • WRITTENT  |  TUESDAY, AUGUST 20, 2013
    [Best] 13 Not-So-Scary Ways to Become a Master at Blog Commenting
    Individuals with digital influence can be your best bet to get noticed amidst an abundance of content. Establish Community: The best comments help you build a community within your industry, which can include powerful relationships that lead to mutual content sharing, guest post opportunities, peer relationships and mentoring opportunities.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Best] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
    Below, we’ve listed the answers to some of your most burning Pinterest questions in the best judgment-free zone to find answers: a blog post. For instance, it''s best not be too self-promotional, which can be tempting as a business that’s trying to bring traffic to their site. And the best part? Heck yeah they will.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present. the equivalent of 520 million books.”. Buyers Don’t Need You Anymore.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Best] Google+: The Time is Now for Your Business
    Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Best] The Top-10 B2B Marketing Trends for 2011
    Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 16, 2015
    [Best] Top 5 social media video tutorials available online
    Click here to watch some of the best videos Visually has helped brands create. We could share more videos and best practices about video content marketing , but you get the idea: The web is a treasure trove of good reminders and new tricks for social media video if you dig for it. Behold, the power of delegation. Link up. Make it fun.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 25, 2015
    [Best] Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
    Our social policy is simply:  at all times, use your best judgment. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Best] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    So, make sure you''re following the mobile marketing best practices outlined in this ebook. 6) Your leads aren''t redirected anywhere after filling out a form. The best way to fix this? There are few feelings worse than knowing you''re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out).
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Best] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Best] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Click to start video at this point — It’s easy to imagine that Twitter and LinkedIn are the best places to sell yourself, but you should offer to serve others first, Kyle says. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Best] Steve Nicholls on Social Media as a Crucial Component for Success
    <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 21, 2013
    [Best] 'Gold Calling' Is Alive and Well
    think this quote from Friedrich Nietzsche says it best: “The visionary lies to himself, the liar only to others.”. The average sales force closes about 20 percent of sales-accepted leads while best-in-class organizations close closer to 30 percent. More musings on the premature death knell for outbound sales. S. Cold vs. Gold.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Best] The Ultimate Collection of Free Content Marketing Templates
    Use it to create beautiful, well-formatted buyer personas that you can share with your entire company, while learning best practices for persona research along the way. Best of all, they're ready to edit in Canva's online design tool, which is included for free with this set of templates. Flash forward to today. Buyer Persona Template.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 2, 2014
    [Best] Sales Leadership: You are the Practice Squad
    have often stated that I don’t see enough role playing during sales training meetings, role playing must be a cornerstone during your monthly training programs.   One of the best ways to teach:  skill building, strategy development and presentation skills is the use of a Case Study. Sales Leadership: You are the Practice Squad.
  • VISIONEDGE  |  THURSDAY, AUGUST 22, 2013
    [Best] Don’t Play Politics with Your Planning
    Using the election, waiting on the results to create your marketing plan and taking a “wait-and-see” approach to your investments are not the best course of action. As we enter the election and planning season, here are five reminders to help achieve the best results: 1. economy is faltering and that the future could be bleak.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Best] How to Quell a Social Media Nightmare
    Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. The best companies in the world own their mistakes quickly and work rapidly to remedy the mistake. A sinking feeling in your gut. spike of adrenaline. Maybe a little sweating. If it is, own it. Quickly.). Have a plan.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Best] A Marketer's Guide to Optimizing Images for Google Search
    Google then uses this information to determine the best images to return for a searcher's query. For these reasons, Google recommends you be as descriptive as possible, citing the following examples of bad, better, and best alt text for an image: Bad: alt="". Best: alt="Dalmatian puppy playing fetch". Better: alt="puppy".
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Best] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    As part of that, they must give them the time and resources to set the foundation for best-in-class lead generation efforts. Read more about that here: Four Reasons why Funnels are a Marketer’s Best Friend. You can read more about who attended here.). You can thank the cut-throat economy for that. Revenues are scarce.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Best] One Third of CMOs Not Integrating Within Digital Channels
    It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% Ok so far so good, right?
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Number One Sales Priority for 2011: Show Buyers the Money
    In the final step of the journey, the Decision phase, sales professionals need to assure buyers that the selected solution represents the best value over competitive alternatives. This condition, termed “frugalnomics”, requires that sales professionals adopt new tactics, to connect, engage and sell to today’s more economic-focused buyer.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Best] What I Learned in 2015
    The best way to make a change is to set a goal, and this part of our wellness initiative will do just that. Trust me, I know.  If you're considering a change, packing up your desk one day and leaving isn't the best strategy. . After becoming a father for the first time in 2014, my life didn’t change as much in 2015. Not a chance.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Best] When You Should (and Shouldn't) Outsource Your Marketing
    Best-practice expertise in all areas -- market identification, database management, process management, recruiting and staffing, training, program management, and data analysis and content -- is now the key to a program’s success." It's also critical to establish terms and best practices up front if you're outsourcing social media.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Best] 6 Tips for Successfully Onboarding New Inside Sales Reps
    Expectations and overall methodologies are left to the managers, but in regards to learning how to do the job, isn’t it best to learn from someone who is already doing it? Over the last couple of months, AG Salesworks has seen many new faces. As a Manager of Client Operations, one of my jobs is to oversee the training of new hires on my team.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 21, 2013
    [Best] How Classic Psychology Can Help You Understand Your Buyer
    Marketers are here to assist in development and functionality by sharing thought leadership and best practices. How Classic Psychology Can Help You Understand Your Buyer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Instead I opted for a different and at first, a seemingly unexpected route.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 13, 2012
    [Best] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
    This slide deck was the perfect companion piece to our Social Media Month training where we dedicated an entire month to educating our employees on best practices in social media including blogging basics and how to get started. That means it’s more important than ever to include custom content in your overall marketing mix.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Best] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    While their may be some positive, incremental impact as an outcome of these investments, what marketers must begin to realize is that unless there is a true realization of Demand Process – the alignment of People, Process, Content and Technology to that of the buyer and their buying process, any outcomes and positive impact will be minimal at best.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Best] Black Friday and Cyber Monday Are Over. Now What?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller I am depressed.  Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV. It is beautiful. It is huge. love it. should feel happy and proud, but instead I feel used. Now What?
  • BIZNOLOGY  |  TUESDAY, JANUARY 29, 2013
    [Best] If you perform only to an empty house your show will close
    I am so impressed by how well brands are messaging these days. People People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s All that is required is some basic prospecting.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Best] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. You can always add time if you really need to, but speed is in your best interest here. 3) FollowUpThen. Most people have a love-hate relationship with their email inbox.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Best] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Diigo: By far the best social bookmarking tool out there! Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. Share. Favorite.
  • CLOUD POTENTIAL  |  FRIDAY, JANUARY 15, 2016
    [Best] A president’s apology to his marketers – and a promise to make it right
    We partnered with the best marketing consultants we could find. Successful marketing departments focus on 6 areas of best practice. It’s pretty simple, really: they truly don’t have enough time to do all that is required to run a best-practice marketing department. A note from Joe, CEO and co-founder of Cloud Potential. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Why it’s high time for a Trip Advisor for Content
    Able to find the best ranking content in that field. Where buyers and prospects can find the best, most useful content without the pain and disappointment they face today. An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. Guides to this.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 17, 2015
    [Best] AG Salesworks Launches Sales Development Certification Program
    It’s been a crazy 18 months for the QuotaFactory and AG Salesworks teams. In Q3 we launched a new company, QuotaFactory, the first ever Prospect Relationship Management (PRM) platform. We made a strategic decision to move all of AG Salesworks’ outsourced leadgen business under the QuotaFactory umbrella. Marlborough, Mass. About AG Salesworks.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Best] Top 6 Social Media No-Nos to Avoid
    Instead of say, swearing, ranting for hours, “yelling” in all caps, calling customers “stupid,” and then trying to cover it all up, responding quickly and calmly to a customer’s complaint, and trying to resolve it as soon as possible is simply the best thing you can do. 2. Honesty is the best policy.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Best] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. You’ll look smart, and people that care about your company’s future should think highly of you for putting its best interests (namely, efficient, sustainable growth) at heart. Time out. I’m blowing my whistle!
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Best] How To Increase Newsletter Subscriptions With Personalized Recommendations
    If you recommended the best and most comfortable ski gear, at an amazing price, to a person who never skied, it’s still not going to work. With rule-based personalization tools, you define visitor lists and decide what is the best and most relevant content for them. Personalization is a growing segment of online marketing. Media
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Best] Give Your B2B Customers Clear Calls-To-Action on Social Media
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. Maybe I just enjoyed my interactions with this Alaskan independent businessman.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best] Personas Are Great (Except When They Suck)
    The best headline right now is the one I click. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Sales Objection: "We're Already Working with Another Company"
    When they ask me what I do, I tell them as best I can. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. Jill, I'm having trouble when I get in to see decision makers. lease note.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Best] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Whether the story involves the intersecting lives of prison inmates or digital marketing best practices, the idea is to tell the story in a way that strikes a chord with the target audience. best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • SALES ENGINE  |  THURSDAY, AUGUST 20, 2015
    [Best] What's Your Story?
    The best storytellers and best journalists touch us emotionally. Christopher Kogler, Narrative IQ. Alternatively, something fascinating happens when we listen to a story. Not only is language processing activated, but also other parts of our brain become activated as if the same events are occurring in reality. So what are the facts?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Best] What Marketers Need to Know About the Pinterest Update
    Joanne Bradford sums up the Pinterest mission to stay on track to build a scalable business for partner brands, “This year we’ll provide the best ads canvas with the most actionable insights to reach and engaged and passionate brand-centric audience.” The 411 on Promoted Pins. So how exactly do Promoted Pins work?
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