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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. It’s about making every ad count. What Is Performance Marketing? Understand Your Audience.

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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Insiders

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. While they might start off with the best of intentions, brands need to consider the impact of their celebrations.

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Best practices for multicultural marketing

SmartBrief - Marketing

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. They all boil down to this: Representation matters.

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program?

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. This post details four predictions for key B2B eCommerce marketing trends in 2023. Start by conducting market research to discover what works best for your target audience.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Design elements (masthead, layout, etc.)