Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Here’s a step-by-step guide to best practices and advanced tips that will help you get the most from LinkedIn advertising. But the best practice is to keep it simple.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Launch Marketing

OCTOBER 20, 2021

Check out our strategies in this blog. Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. What will it take for yours to stand out? Download it now.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Hinge Marketing

FEBRUARY 17, 2015

This is less relevant for longer-form content like articles, white papers, or blog posts. Here are seven best practices to keep in mind: Use plenty of headings. Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website.

Copywriting 48

Copywriting Marketing Websites Practices Best Practices 48

Anyword

DECEMBER 1, 2021

Some types of texts are best created by people within the company, for the sake of accuracy and details. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. Not all business writing is the same. It’s a complicated job.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Webbiquity

SEPTEMBER 19, 2017

In other words, solid marketing practices tend to produce solid marketing results. With more than two million blog posts published each day , it’s far more important to create content that stands out and provides compelling value rather than simply producing more content. So what’s the best approach?

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Onalytica B2B

JULY 18, 2018

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research practices at Ovum. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: New York, USA.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Webbiquity

MARCH 16, 2017

And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. The problem, from an SEO perspective, is that this practice has led to vague and repetitive CTAs on our homepages. Try some of these blogs and resources for additional help as you approach your redesign.

Design 235

Design SEO Tips Lead Scoring 235

Biznology

OCTOBER 12, 2017

They all seemed to grasp the concept, but had difficulty putting it into practice. The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. So I asked the analytics person.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Circle Studio

JUNE 23, 2022

The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Pull snippets or quotes from blog posts and use for tweets (include link to post). Optimize your blog posts and landing pages for search engines.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

SEPTEMBER 1, 2015

However, it can be done with some simple best practices and some strategic planning. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13).

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. You can follow Highspot on Twitter @Highspot. You can follow Highspot on Twitter @Highspot.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 84

Social Media Media Marketing & Strategy Business 84

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Adobe Experience Cloud Blog

JULY 14, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. Read Other Writers. Reread, Reread, Reread.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. There has been a real growth in B2B content marketing that certain publishing companies are doing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

The Point

JUNE 20, 2011

Launching a CEO blog but the boss isn’t sure what to write about? Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. Add a link to your company's Twitter account to all mass email communications.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Webbiquity

OCTOBER 29, 2019

Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. It also shows you your best performing email version so that you can send it to other recipients. Segmenting your list. This will tell you what to tweak rewrite, and redesign. Auto-responders.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Hubspot

FEBRUARY 26, 2019

As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link].

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Offer a free trial of your product (if practical).

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Envy

MARCH 4, 2021

Marketing automation is your best friend. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. There’s far more to it than we could fit in this blog. Don’t do one without the other!

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great example from managing editor Benjamin Freed on Twitter. Be inspired.

Ethics 121

Ethics Social Media Trends Copyright 121

KoMarketing Associates

FEBRUARY 20, 2018

White papers – absorb knowledge about industry best practices and specific use cases. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! Data Sheets – learn the ins and outs of the performance and other technical characteristics of the product or service.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 How do you get there? It brings life to the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Email remains the best way to reach your audience with stories and build a connection.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Using guidance and best practices from these experts and others, we designed our ABM strategy and program. Only 3% had personal Twitter accounts.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Unmoderated groups morphed into spammy blog feeds with real discussions being buried. Engaging with a comment is one of the best ways to support your groups.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60