Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. Each has its own focus and its own tools because the two disciplines fulfill different purposes. The PR planning process uses its own set of objectives, strategies, and tactics to reach one or more overarching goals for an organization.

Public Relations 98

Public Relations Planning PR Press 98

Webbiquity

JULY 21, 2020

Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Also fortunately, there are an expanding number of tools available that enable you to take advantage of the capabilities of AI without deep knowledge of the underlying technology. The best subject line to use?

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Webbiquity

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. You just need to upload your files and the tool will automatically create subtitles for your videos. With automation tools like Buffer and Zapier available, you can put the robots into work.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Oktopost

APRIL 4, 2024

As a marketing leader, you have to figure out what “best practice” means for your business and that usually takes more time and more consistency. Sean even offers insights into how to best approach the guardrails required to ensure AI tools, systems and processes remain safe. It takes time and consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 107

Public Relations Stats Work Management PR 107

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Today we have a tale of two surveys with very different messages.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). One of the best tools at your disposal is competitors and where your brand stands in relation to them.

PR 62

PR Tips B2B B2B Sales 62

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR. Market Positioning.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In that message, I thank people for subscribing, outline what to expect and list a few of my best-performing pieces.

Open Rate 78

Open Rate CTR PR Click Rate 78

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. 1) Evernote. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Sprout Social

AUGUST 24, 2022

We’ll also talk about the Sprout tools we use to help our team stay in sync. Public relations marketing is a tool used to facilitate those tasks. In the past, PR focused on traditional media like print, radio and television for coverage. How our social and PR teams spread Sprout’s message.

PR 82

PR Public Relations Brand Identity Branding 82

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. Even the great Michael Jordan was a mediocre (at best) baseball player. Focused No one is good at everything.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. That’s how Post It notes were discovered and it went on to be a best-selling project. Develop a hypothesis, establish controls the best you can and strive to isolate those variables. >>> Need an extra pair of hands?

Marketing Automation Services 77

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 77

Sprout Social

AUGUST 17, 2022

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. That’s why brands use social media monitoring tools to supplement their native data. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools.

Social Media 125

Social Media Tools Campaigns Media 125

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Cision Tool One of the most popular and feature-rich options for PR software is Cision.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The AI tool landscape is unstable, with new capabilities and platforms launching daily.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Sharpspring

OCTOBER 11, 2021

There are plenty of tools that can do the tracking for you and notify you when you need to take action. Awario is a powerful brand monitoring tool that digs your brand mentions up from literally everywhere, and prioritizes them, so you can keep up, no matter how obscure the source. Empower Your PR Strategy with Social Listening.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Only B2B

APRIL 24, 2024

So, what’s the best way forward? In fact, they work best when integrated into your marketing strategy. Marketing Automation streamlines the process: Marketing automation tools can be leveraged to personalize the buyer’s journey and seamlessly integrate demand generation and inbound marketing efforts.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

JULY 6, 2023

In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” The system houses both content and the taxonomy behind it, allowing organizations to structure content in the best format for AI. Instoried ’s Cathie.ai Get MarTech!

Marketing AI 106

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 106

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

MarketMuse

APRIL 25, 2022

Here's why PR is one of the best tools for SEO moving forward. Those who get it right reap the most rewards.

Thought Leadership 93

Thought Leadership PR SEO Ad Building 93

Hinge Marketing

MAY 22, 2023

As you continue to develop your firm’s marketing program, you can model your strategy, tools, and techniques on those used by the most successful firms in your industry. Put another way, not only do High Growth Firms invest in talent, but they also give them more sophisticated tools to work with. This is a real impact multiplier.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MAY 30, 2017

The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Which club to choose from the bag.

Planning 186

Planning PR Cold Calling Webcast 186

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. The main functions of PR are: Manage a company’s identity in terms of vision and mission. Some companies, like QAD Inc., Generate awareness on new products and company milestones.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Technological disruption is par for the course in content marketing.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Sprout Social

MAY 31, 2023

AI-powered tools can give you a new perspective and spark creativity, guiding you in the right direction without having to wait for inspiration to strike. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Luckily, AI is here to help.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. I realized early in my career that PR firms would become obsolete.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

Of course, you could evaluate the blended rates for all marketing, but if you’re looking for the best investment by channel, this might be where you throttle back your spending. Generative AI is a valuable tool that helps with ideation, some initial drafting, and editing, but creating content for humans by humans is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92