Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. When companies really nail their content strategy at the business level, the results can be game-changing. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. Innovation shouldn’t be a buzzword. It should be the lifeblood of martech.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Martech

APRIL 23, 2024

Instead of propping you on a warm pillow of comfort, your support folks could be blowing smoke up your — well, you get the picture. No matter what is happening in the larger industry you operate in, your company might be going gangbusters. Has your vendor changed their product or marketing strategy?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Research 145

Research Loyalty Case Studies Communities 145

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. Share results Make sure everyone in your business has access to the processed insights and is on the same page by sharing your findings far and wide.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. But these improvements have to make business sense as well. Image: Green Media Summit. Green adtech tool.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

APRIL 11, 2024

Effectiveness should be mastered and constantly invested in ahead of efficiency. Much of the excitement about AI centers on the promise of increased productivity. Creating a preference for our brand, even as we strive to be the best. Here’s why. Technology is great at automation and efficiency. But let’s not forget principles.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit.

Tactics 130

Tactics Work Management B2B Marketing Marketing Management 130

Salesforce Marketing Cloud

APRIL 24, 2024

In addition to making access faster and easier, it cuts down on the expense and risk of errors that’s always incurred when data has to be moved or changed. It can be a useful and even necessary step in managing enterprise data. Other vendors could be substituted without significantly changing the explanation.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Ironically, I’ve found the opposite to be true.

CMO 83

CMO Enterprise Management Planning Work Management 83

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

SmartBrief - Marketing

MARCH 19, 2024

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Martech

FEBRUARY 29, 2024

For consultants to continue to be relevant and add value the model needs to evolve. Without this guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has to deliver new customer insights and deep personalization and enhanced customer journey experiences.

Enterprise Management 114

Enterprise Management Consulting Work Management Marketing Management 114

Salesforce Marketing Cloud

APRIL 9, 2024

Known facts cannot be marshaled and presented in such [a] manner as to be effective,” he wrote more than 100 years ago. Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyzed via computer. Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. What could be wrong? Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans.

Planning 111

Planning Multi-Channel Word of Mouth Best Practices 111

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? Are you compromising on your commerce tool?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. By nature, case studies hone in on a very specific goal that’s related to your product offering. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

NOVEMBER 6, 2023

Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B buyers are typically seeking long-term, scalable business solutions for their organization. Reliability.

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. Here are three actionable ways you can become an adaptive leader.

Work Management 121

Work Management Planning Marketing Management Deliverability 121

Martech

APRIL 24, 2024

Insufficient customer groundwork to amplify technology’s business value. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes. Martech should be aligned with marketing processes from the beginning. Keep it simple.

Process 84

Process Top of Funnel Work Management Marketing Management 84

Martech

MARCH 25, 2024

designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The probes suggest that the companies have failed to comply with the law in different ways: Alphabet and Apple may have prevented businesses from telling users about cheaper products than their own.

Act-On 100

Act-On Internet Marketing Paid Search Agency Planning 100

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening has always been a powerful tool for brands that know how to wield it effectively.

Keywords 99

Keywords Template Analysis Barriers 99

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Behavioral Insights: Analyze customers to understand how different segments interact with your product and services. This can drive continuous product improvement. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior.

Marketing Attribution 115

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 115

Martech

MARCH 20, 2024

However, the ROI can be enormous. Don’t default to talking about the products or services your company provides or how it delivers them. Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. If you do business outside the U.S., Descriptive names (e.g., Microsoft).

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Business email address Subscribe Processing.

API 114

API Analytics Google Marketing Analytics Tools 114

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

MARCH 19, 2024

trillion in annual global productivity. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Understanding the customer.

Marketing AI 113

Marketing AI Conference Generation Loyalty 113