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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. The lines have become blurrier than you might have originally imagined.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. Be human: Social media is all about building relationships. Pros: Great for relationship building and networking. Pros: Fast-paced environment.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. This technology combines digital information with a physical environment in real time.

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Why Content Marketing and Marketing Automation Go Hand in Hand

Adobe Experience Cloud Blog

Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Marketing automation can help you learn about customers as they engage, so you can better understand which content nurtures relationships and drives sales.

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5 ways social media listening increases customer advocacy

Sprout Social

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.