Bannerflow

JANUARY 28, 2021

However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. Creativity is key.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Martech

DECEMBER 10, 2021

To help marketers understand how to bring these pieces together, Acquia surveyed 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Fulfillment 104

Fulfillment Privacy Trade Show Digital Transformation 104

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Salesforce Marketing Cloud

FEBRUARY 14, 2023

IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Many of these systems are poorly connected,” Vala Afshar, Salesforce’s chief digital evangelist, recently wrote , referencing the MuleSoft report. This is known as vendor sprawl. Don’t just set it and forget it.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 113

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 113

chiefmartech

NOVEMBER 21, 2022

This was real systems integration, decades before we ever faced such challenges in day-to-day marketing. Marketing might not be rocket science, but as it has expanded through hundreds of digital apps, algorithms, agents, activities, automations, analyses, etc. — All those components needed to be connected and coordinated.

Enterprise Management 102

Enterprise Management Aggregators Digital Transformation Work Management 102

Salesforce Marketing Cloud

NOVEMBER 22, 2021

Aggressive decarbonization is very likely to become table stakes in every market, and the time to capture first-mover advantage is now. And, it is the moment to get even better at creating a work-from-anywhere culture supported with a thorough digital-first reinvention of business processes. Strengthen resilience.

Enterprise Management 98

Enterprise Management First-Mover Advantage Terms and Conditions Business 98

Salesforce Marketing Cloud

JANUARY 26, 2022

They expect the government to embrace the latest technology to be more productive and efficient. Despite their digital fluency, Gen Z ’ers aren’t finding online government properties much easier to navigate. Get a closer look at how public sector organizations can accelerate digital transformation for its customers and workers.

Lead Scoring 94

Lead Scoring Lead Ranking Work Management Digital Transformation 94

Conversica

AUGUST 7, 2020

But for Marketing professionals it’s H2—and they still need to hit their goals in a rapidly changing marketplace. Some Marketing organizations are seeing a swell in demand while others are scrambling to build pipeline. Adopt a digital-first mindset. Traditionally, in-person events were the largest Marketing spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Terms and Conditions Bombora 52

Bannerflow

JANUARY 29, 2020

In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. A remarkable achievement!

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Aberdeen

JUNE 6, 2023

The technology may still be in co-innovation stages and not widely available to PTC customers, but the progress PTC has made demonstrates another wave in digital transformation, this one pushing companies toward 3D problem-solving and training for greater efficiency and safety.

Work Management 40

Work Management Marketing Management Conference Service 40

Sana Commerce

AUGUST 10, 2023

If you’re looking to stay competitive in today’s business environment, digital transformation is not optional. Moto Direct’s story showcases that when implemented correctly, B2B e-commerce can lead to substantial cost savings and improved efficiency.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

Bannerflow

MARCH 14, 2019

In-house is a movement that is changing the face of marketing. 91% of European marketing decision makers moved some – if not all – of their marketing in-house in the last year. What are the barriers to in-house marketing? Europeans are not alone in their barriers to in-housing. Yet, is it here to stay?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Trends Barriers 40

B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. The rapid development of marketing technology is well documented. The rapid development of marketing technology is well documented. See Scott's graph below.)

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Mereo

MARCH 4, 2021

The subscription economy has arrived in full force, across all industries, markets and sectors. The same risk exists for B2B subscriptions — and this is one of the greatest challenges Mereo has identified for B2B product, sales and marketing teams to consciously and strategically overcome. Faster time to value.

Demand 74

Demand Marketing Management Lead Ranking Terms and Conditions 74

Seismic

FEBRUARY 28, 2019

While together they stand to become the sixth largest bank in the US based on customer assets, what sealed the deal may have been the need to come together to remain competitive in today’s increasingly digital world. The reality is that around the globe, banks are investing huge sums of money to fuel their digital transformations.

Allocation 40

Allocation Digital Transformation Paid Search Agency Barriers 40

Hinge Marketing

JANUARY 18, 2022

The first source is recent studies by the Hinge Research Institute examining digital transformation in the professional services , changes in buyer behavior , and the practices of the fastest growing and most profitable firms. Digital Transformation Defined. Digital Marketing Transformation Defined.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

ClickZ

JUNE 30, 2020

It would help if you made cultural adoption a priority by holding organizational leaders accountable as they execute the revisions needed to continue the transformation. C-suite must remove barriers and obstacles, both technical and cultural, to increase your chances of success. . Remember, not all data is equal.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

chiefmartech

MAY 12, 2020

Last month, I published the latest marketing technology landscape. While the arguments for consolidation make sense on a lot of levels, the empirical evidence to the contrary — at least with regard to the total number of apps in the market — is undeniable. A bunch of companies emailed me to complain they weren’t included.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Martech Advisor

JANUARY 14, 2020

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. If you are a future-focused marketer, jump in, we’ve got the major highlights from the three-day event of the year!

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Seismic

FEBRUARY 7, 2019

There’s also the matter of evolving to meet the ever-changing regulatory environment while embracing the right technology to fuel digital transformation and edge ahead of competitors. In the absence of limitless time, money, and resources, asset managers need to find ways to drive operational efficiencies.

Work Management 40

Work Management Marketing Management Allocation Digital Transformation 40

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. ” Possibly, but probably not.

Marketing AI 86

Marketing AI Enterprise Management Work Management Marketing Management 86

ClickZ

APRIL 14, 2020

Luckily, all three ecommerce platforms contain features such as Facebook & Google shopping integration and tax solutions to help store owners manage their workload more efficiently. This is a big barrier when selling globally, which is why Shopify, BigCommerce, and Magento all offer options to help you create a multilingual site.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Seismic

AUGUST 13, 2019

World-class sales teams embrace competition and collaboration, which ultimately result in increased sales productivity and sales efficiency. Collaboration encourages sales reps to work with each other instead of against each other, leveraging best practices and, in turn, increasing efficiency. Break down barriers.

Peer-to-peer 63

Peer-to-peer Urgency Marketing Efficiency Barriers 63

chiefmartech

SEPTEMBER 19, 2016

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? In-house marketing.

Marketing AI 97

Marketing AI Trends Paid Content Advertising Agencies 97

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient.

Paid Content 87

Paid Content Advertising Agencies Paid Search Agency Resources 87

The Lead Agency

APRIL 30, 2019

Tech companies use IT marketing tactics to build their brand and generate demand for their products and services. But with heavy competition in the sector, it is vital that technology marketers differentiate their products and services from their competitors.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

markempa

SEPTEMBER 26, 2017

For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all. I just had a conversation earlier today with a marketing executive and his top management team.

Lead Ranking 293

Lead Ranking Work Management B2B Sales Marketing Management 293

Salesforce Marketing Cloud

APRIL 29, 2022

Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Within 9 months we completed the digital transformation project.”.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Resources 52

markempa

SEPTEMBER 26, 2017

For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all. I just had a conversation earlier today with a marketing executive and his top management team.

Advertising Agencies 176

Advertising Agencies Lead Ranking Work Management Marketing Management 176

ClickZ

FEBRUARY 22, 2021

30-second summary: Companies are looking beyond a single monolithic stack to the next phase of cloud in which disparate data sets can be combined in a secure environment allowing for easy and efficient data access and collaboration without ceding control or security. Data connectivity.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Digital Transformation 96

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient.

Paid Content 40

Paid Content Advertising Agencies Paid Search Agency Resources 40

DivvyHQ

OCTOBER 9, 2017

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. A great example of this theory in practice can be found in Carlos Abler , Leader of Content Marketing and Strategy at 3M, and all around content Jedi. Ever wondered why?

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52