Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Contently

MARCH 24, 2020

Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. They break down the barrier between us and them. The digital age has broken down the barriers between brands and consumers. The best content marketers do something different.

Storytelling 154

Storytelling Barriers Class Paper 154

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Don’t overlook video in your strategy. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Marketing Insider Group

FEBRUARY 24, 2021

21st Century Communications and Video Accessibility Act ( CVAA ). Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. Structure Content Effectively.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Scaling Global Content Requires a Creative Approach. Scaling Global Content Requires a Creative Approach.

Barriers 101

Barriers Campaigns Planning Advertising Mediums 101

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Short-form?

Video Marketing 143

Video Marketing Branding Brand Identity Best Practices 143

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

KoMarketing Associates

JULY 7, 2021

Previous data suggests that marketers have faced many barriers to success in this area. This is followed by content marketing (40%), video marketing (35%) and email marketing (33%). In terms of the most difficult channels to analyze for ROI, social media marketing (47%) tops the list.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Low startup costs.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Vidyard

JUNE 15, 2020

Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Contents 1. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. Ask around.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase. Check it out below.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Contents 1. Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Marketing Insider Group

MAY 9, 2017

It expands your audience and breaks down the barriers of space and time. The post Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success appeared first on Marketing Insider Group. Livestreaming is an excellent tool for increasing interest in your brand – before, during and after the event happens.

Video Marketing 134

Video Marketing Barriers Tools Brand Identity 134

KoMarketing Associates

APRIL 7, 2021

This was followed by content marketing (39%), display advertising (38%), and email marketing (33%). Content marketing (40%), video marketing (35%) and email marketing (33%) also made the list, suggesting that marketers are finding difficulties with attribution across the board.

Social Media 160

Social Media Social Marketing Planning Media 160

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. This is followed by email (13%), websites (12%) and streaming video/radio (5%). Marketers’ Dedication to Social Media Marketing. 18%) now goes toward social media.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Moz

JULY 24, 2019

What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now. The ABCs of video content. A-level video content.

Video Marketing 56

Video Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 56

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. 360-degree video. When will it go mainstream?

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. B2B marketers will use video for better trust and accessibility Generative AI has applications that extend far beyond intelligent chatbots.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Content Standard

FEBRUARY 14, 2017

So, consider this: as VP of marketing for a company working primarily in domestic, English-speaking markets, you’ve recently been asked to develop a video marketing strategy for international audiences. This is a big task: every international audience will present a different set of cultural and language barriers.

Video Marketing 82

Video Marketing Marketing & Strategy Marketing Strategy Barriers 82

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. So why would you want to try and video to your plate, too? Once you’ve prioritized, then it’s time to shift some things out and add video in. Without a doubt, video is your audience’s medium of choice.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Martech

AUGUST 23, 2021

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here. Why we care. Quote of the day.

Work Management 117

Work Management Content Marketing Management Lock-In 117

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Download PDF Contents 1. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. 23% of marketers cite lack of time and resources as a major barrier to implementing multichannel marketing ( source ).

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Offering on-demand access to your content ensures that your message continues to resonate, allowing viewers to revisit and absorb the information at their leisure.

Buzz 95

Buzz Marketing & Strategy Barriers Paid Search Agency 95

Vidyard

JUNE 15, 2020

Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Contents 1. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. Ask around.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.

Marketing Automation Services 109

Marketing Automation Services Marketing AI Marketing Automation Work Management 109