Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. Cross-promoting with other podcasts helps both of you find new users without taking away from each other. Access to new audiences.

B2B 125

B2B Demand Generation Agencies RSS B2B Thought Leadership 125

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. VMware’s goals with the Jasper pilot include improving content quality, saving money on agency fees, and speeding up content production time. Enter Jasper.

Marketing AI 126

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 126

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Short-form?

Video Marketing 142

Video Marketing Brand Identity Branding Best Practices 142

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Contents 1. Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. Let’s start with the basics — adding a new contact.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase. Check it out below.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Download PDF Contents 1. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

SendX

AUGUST 13, 2020

In multiple companies, it is observed that for streamlining processes and overcoming barriers of communication, collaboration, and accountability there are various tools used. The tool allows you to invite attendees to join audio/video meetings after entering the meeting code. Slack saw a boom in its users during the Covid-19 pandemic.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Therefore, fixing the conversion problem requires first fixing the lead generation problem.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Contently

FEBRUARY 8, 2022

Customers understand products as the end user, not as the designer or product developer. This gives them the ability to market products to other users better than you can. Nike focuses on the wearer: the athlete breaking down barriers, the kid who finally hits her half-court shot or learns to run for the first time. Never Nike.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Content Standard

FEBRUARY 14, 2017

So, consider this: as VP of marketing for a company working primarily in domestic, English-speaking markets, you’ve recently been asked to develop a video marketing strategy for international audiences. This is a big task: every international audience will present a different set of cultural and language barriers.

Video Marketing 82

Video Marketing Marketing & Strategy Marketing Strategy Barriers 82

Zoominfo

AUGUST 6, 2019

When you offer a freemium version of your product or service, it enables you to remove a key barrier for customers, which is adoption. However, to get the maximum result from this approach, you must offer features that allow users to see the benefits of the product without offering the entire set of features. Rethink Content Marketing.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. Cross-promoting with other podcasts helps both of you find new users without taking away from each other. Access to new audiences.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

Display 184

Display Advertisements Advertising Adsense 184

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. With this tool, marketers can gather information about who is downloading their content or accessing their offers on LinkedIn. Improved search by “content type.”

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. If your messaging, copy, or branding fails to capture interest, high traffic numbers become irrelevant because you’ll struggle to generate leads. That’s why we’ve included comprehensive training videos to help you hit the ground running with inbound lead generation.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Vidyard

AUGUST 13, 2015

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. First off, adding calls-to-action to your videos. Next up is email gates. Check back in a few weeks for another episode!

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Lead generation and the death of the cold call.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

SmartBug Media

DECEMBER 15, 2021

We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, creative digital campaigns that break down the barriers between sales, marketing and customer success through the use of technology.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Marketing AI 103

Marketing AI Enterprise Management Paid Search Agency Work Management 103

TrustRadius Marketing

APRIL 17, 2022

Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? 80% of marketing automation users saw an increase in the number of leads using marketing automation software. Invesp 2021) 77% of marketing automation users saw an increase in conversions. Barriers to Marketing Automation.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. Your face may not even show in the content you create. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Vidyard

JULY 29, 2022

The Best Sales Video Email Tool Record and send sales videos for free. Sign Up Free Contents 1. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Benchmarks for Content 2.1

Practices 96

Practices Examples Best Practices Outreach 96

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. Marketing data paints a picture Most marketing efforts generate a lot of actionable data. Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Sprout Social

APRIL 6, 2022

These days, the advent of tools like ApplePay, PayPal, GooglePay, and others have streamlined the process even further — making the barrier between you and that cute pair of shoes you’ve been eyeing tantalizingly low. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp.

Facebook 109

Facebook Examples Brand Identity Branding 109

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Content creators are quick to hop on board this rapid audience growth. million US listeners—200,000 more than its rival.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160