Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near For many people, “work” is no longer a place.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

And now, with Dreamforce globally broadcast on Salesforce+ , our new streaming service, it’s easier than ever to attend from anywhere. But now, for the first time ever, we’re able to bring Dreamforce to everybody safely and without barriers – wherever they are, on the channel that’s right for them.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Choozle

NOVEMBER 3, 2021

After a year of staying home, streaming TV content has become the zeitgeist for most people with more options than ever before. Connected TV video streaming time has almost doubled since last year. But how the viewer engages with the content is very different. But how the viewer engages with the content is very different.

Optimization 82

Optimization Campaigns Planning Funnel Advertising 82

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

SendX

AUGUST 31, 2021

But with this integration, they wanted to inform everyone how easy it would be to create & publish content now. Clear CTA after that Main CTA is above the fold in this email Show you number of words checked which tells you that Grammarly is super useful for your work Content to educate you on writing.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Content Standard

FEBRUARY 12, 2018

Savvy brands aren’t content with sponsorships that only offer prime logo placement at sports competitions. Having your credit card brand logo painted across the barrier surrounding the Olympic ski slope finish isn’t without value, but what is it doing to win customer loyalty? Brand Storytelling Through the Lens of Sports.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Choozle

NOVEMBER 3, 2021

After a year of staying home, streaming TV content has become the zeitgeist for most people with more options than ever before. Connected TV video streaming time has almost doubled since last year. But how the viewer engages with the content is very different. But how the viewer engages with the content is very different.

Optimization 52

Optimization Campaigns Planning Funnel Advertising 52

ClickZ

NOVEMBER 20, 2020

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. The 1980s introduced VHS, video games, and cable TV. Regarding ad formats, there is a strengthening focus in CTV on TV-to-Mobile elements, non-disruptive pausable, and responsive shoppable video ads.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

The Effective Marketer

MAY 24, 2012

“Only 40% of responding companies use their email service provider (ESP) for anything more than the basic broadcast of email”. 48% encourage the sharing of content in their email messages. 26% use content personalization. 25% use video content in their emails. 52% engage in regular list cleaning.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Oktopost

APRIL 2, 2020

As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle. Follow-up all engagement from a post.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. 76% of content marketers forget about sales enablement in their marketing efforts.

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

flux.la

AUGUST 11, 2020

Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. Before we jump in, here’s a video discussing the most popular apps and sites: Successful Marketing. Relevant: Also read the best content marketing examples here.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

ClearVoice

NOVEMBER 5, 2020

Working in the virtual space does set new, less penetrable social barriers, but laughter still has great power to engage folks and deliver a lesson wrapped in metaphorical candy coating. Manage the AV and tech platforms that will be broadcasting the show and hosting guests. Scavenger hunt. Is a special app needed?

Ad Building 77

Ad Building Work Management Lead Scoring Lead Ranking 77

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. 76% of content marketers forget about sales enablement in their marketing efforts.

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Sprout Social

JULY 16, 2020

Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches. The good news? 6 questions you need to answer prior to starting a podcast.

Cable 127

Cable Social Media Distribution Promotion 127

Biznology

AUGUST 23, 2016

He looked at me incredulously and I told him that were it not from my weekly blog post, I might not have the time to get any of my thoughts, any of my experience, any of business-related content marketing done before weeks and weeks and weeks have passed. 2) You will always be harder on yourself than anyone will be on you.

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

SnapApp

AUGUST 2, 2017

You’ve probably heard of content tools before – in fact, you may have even used them. . Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.). . Content Tools: What Are They? Why Use Content Tools?

Tools 48

Tools Top of Funnel Lead Ranking Work Management 48

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

FEBRUARY 3, 2012

Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television. Listen for a second.

Cable 28

Cable Media Planning Amazon 28

Content Standard

JUNE 8, 2015

Recently, Purch, the owner of a network of technology content and e-commerce websites, raised $135 million to fuel acquisitions. Content So Great They’ll Pay for It. This has caused the Web to be saturated with information, and forces readers to search out the content and publishers they trust most.

Media 40

Media Paid Search Agency Television marketing Advertising Agencies 40

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Vidyard

SEPTEMBER 11, 2019

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 73% of business videos are two minutes or shorter.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Sprout Social

NOVEMBER 14, 2023

But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. There are many ways to keep your audience up-to-date on product offerings through authentic content, and brands who get this right have much to gain.

Tips 118

Tips Marketing Budget Work Management Marketing Management 118

Martech

OCTOBER 8, 2021

This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. The CorpTV platform also allows the streamer to monetize premium content, gain sponsorships and even sell ad time. Why we care.

Tools 117

Tools B2B Broadcasting Barriers 117

Vidyard

FEBRUARY 19, 2021

Most marketing videos should be two minutes or less. First outreach sales videos , under 60 seconds if you can swing it. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. How Long Should Videos Be on Social Media?

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

SmartBug Media

MARCH 31, 2022

I have overseen the concept, development and execution of a multitude of projects involving print, broadcast, digital, social media, video, web design and event and conference signage; and also, campaign concept development. I found my love for inbound content about a decade ago and I’ve been writing for B2B clients ever since.

Creativity 98

Creativity Paid Search Agency Advertising Agencies Broadcasting 98

Vidyard

DECEMBER 11, 2014

For content marketers, video content has long been a format yet to be conquered. Many see its potential, but lack an understanding of the system and process needed to scale video marketing in the same way many have learned to grow their written strategies. The answer is simple. But not so fast.

Paid Search Agency 50

Paid Search Agency Activities Video Marketing Planning 50

Content Standard

JANUARY 1, 2015

For content marketers, video content has long been a format yet to be conquered. Many see its potential, but lack an understanding of the system and process needed to scale video marketing in the same way many have learned to grow their written strategies. Video Planning Starts at the Core. The answer is simple.

Paid Search Agency 40

Paid Search Agency Activities Video Marketing Planning 40

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. The Blendtec story demonstrates one of the key takeaways of contagious content. Some companies have collected millions of friends and followers, but if no one shares your content, it doesn’t matter.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Vision6

MAY 23, 2023

Furthermore, your business’s staff newsletter can promote cross-departmental collaboration between employees, breaking down barriers and facilitating the agile development of new ideas. All newsletter content should be cohesive and easy to understand to ensure it resonates appropriately with all employees across the organisation.

Newsletter 52

Newsletter Webinar Metrics Content Paid Search Agency 52