I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
Customer Experience Matrix
APRIL 25, 2013
Certainly systems for Customer Data Integration (CDI) have been around for decades: these include specialized products like Harte-Hanks Trillium and SAS DataFlux , CDI features within general data management suites like Informatica and Pentaho , and integration within cloud-based business intelligence products like GoodData and Birst.
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