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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

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Personal Brand in AEC [VIDEO]

Hinge Marketing

This video discusses your personal brand, one of the key ways buyers find what they are looking for. Hi, I’m Karl, and today we’re gonna talk about personal branding in the AEC market, and we’re gonna talk about some things that they don’t teach you in engineering or architecture school. Transcription.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. Modern technology, bandwidth and delivery systems make the experience much richer today.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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B2B Content Marketing Activities You Should Be Doing Now

BOP Design

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. are critical to everyday business. are critical to everyday business.

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How Small Datapoints Can Drive Big Deals

Zoominfo

On the extreme end, some observers pegged big data to cure cancer by deriving personalized treatment options or to keep vending machines always full thanks to real-time sensors monitoring your candy and chip choices. It was seen widely as a huge resource from which to draw business decisions and plan next steps.