SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations? Build a Crisis Plan.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.

PR 143

PR Cable Press Paid Search Agency 143

Biznology

JUNE 16, 2020

Bon Appetit Magazine posted their support for BLM including tips for how to support Black-owned business, and then ended up having to fire senior leaders as their bad behaviour in regards to race was brought to light. — Death Star PR (@DeathStarPR) June 12, 2020. We are LISTENING!

Act-On 190

Act-On PR Communities Education 190

Walker Sands

OCTOBER 12, 2021

As a former journalist myself, I’ve received more bad pitches in my inbox than I can remember — shameless promotion, pure fluff, egregious overhype and everything in between. Bad PR pitches do the exact opposite of their goal. Pitching, like many aspects of PR, is a learning process.

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

Contently

JANUARY 20, 2023

That can be a good thing or a bad thing. Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. When customers share a post or photo featuring a brand or product, their entire network sees it.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024.

Privacy 99

Privacy Ad Building Work Management Marketing Management 99

chiefmartech

JUNE 15, 2021

Last year, we celebrated Father’s Day here at chiefmartec.com by subjecting you, dear reader, whose esteem we otherwise value, to 7 really bad martech “dad jokes” It was… well, possibly one of the least popular posts in the history of this blog. How bad was that last joke? Everyone kept saying “CX.”

Public Relations 94

Public Relations Marketing Management CMO PR 94

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The goal of PR isn’t to generate and convert leads and customers. Read more here.

Public Relations 63

Public Relations Inbound Marketing PR Marketing & Strategy 63

Brandpoint

MARCH 9, 2022

The pandemic, an election wrought with bad faith actors, an attack on our nation’s capitol, the murder of George Floyd miles from my home — it’s been non-stop crisis for the past few years and what was once “unprecedented” just seems like it’s the actual precedent, if you know what I mean. What’s your corporate social responsibility?

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Onalytica B2B

FEBRUARY 20, 2017

My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. He’s the CEO of the largest privately owned PR agency in the world. “We don’t have any competitors.”.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Scoop.it

OCTOBER 19, 2021

What is a business crisis, and why are they bad news? Reputation crisis: a product recall or PR disaster can seriously damage a business’ relationship with customer, clients, and suppliers. A PR disaster can be big, but even something as minor as a bad review online can cause big problems (Image via Reputation Management ).

Contingency Planning 70

Contingency Planning Planning PR Content 70

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Biznology

MARCH 20, 2018

. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

PR 146

PR Public Relations Paid Search Agency Press 146

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. What are examples of a PR crisis we can learn from? Over the past few years, there have been many different examples of PR crises in the news.

PR 52

PR Public Relations Content Thought Leadership 52

Biznology

FEBRUARY 27, 2018

Maybe this makes me a bad human but I love apps, services, automated processes, and the burgeoning world of artificial intelligence (AI), robots, and robotics. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology. While this is most of the time, it’s not all the time.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Marketing Insider Group

JUNE 23, 2020

In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role. The beverage giant, as it did back in the 1980s with “New Coke” – another bad management decision – overcame its misstep with the power of empathy. It didn’t last long.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Image Source.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Directive Agency

MAY 29, 2023

Digital PR & Backlinking Projects While higher-skilled tasks in PR demand human expertise for their nuanced nature, AI plays a valuable role in enhancing various research and drafting processes typically assigned to entry-level PR professionals. Here’s where we have and haven’t found success. Embrace AI for SEO excellence.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. These three issues plague all efforts to connect with journalists and influencers, but bad news releases create one giant case study in where communication goes wrong. Plus, once it gets picked up by one, more will come.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Sword and the Script | B2B

MARCH 23, 2021

It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team. This final point isn’t a study, yet, but it’s an emerging consensus: media coverage, often earned through PR , may be more important to search rankings than backlinks or keywords. Need an extra pair of hands?

Ad Building 80

Ad Building Brand Identity Branding CMO 80

GrowPowerful

AUGUST 29, 2022

PR agencies, digital agencies, copywriters, designers and others that are hopping on the bandwagon and abusing the term, "Fractional CMO" so that they can charge more money. Who's to blame? Want to Learn More?

CMO 52

CMO Service Advertising Agencies Paid Search Agency 52

Hubspot

APRIL 20, 2018

What is PR? After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers. she’s trying to reach everyone.

Public Relations 100

Public Relations PR Storytelling Press 100

Biznology

MAY 29, 2020

Bad guys have come up with all kinds of scams and ploys preying on interest in information and remedies. The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. They have plenty of competition. Don’t make a reporter have to search for an angle.

PR 104

PR Phishing Cross-Selling Best Practices 104

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Otherwise, it will go bad. Content marketing is like setting the base and PR outreach is like building an escalation.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

ClearVoice

JANUARY 26, 2024

Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Schubert B2B

JANUARY 8, 2019

B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. They could be genuine reviews from customers who’ve had a bad experience or even fake reviewers who just get a kick out of it. That includes online reviews.

PR 74

PR Public Relations B2B Sales Press 74

Martech

NOVEMBER 23, 2021

Without this infrastructure, companies risk the market value of their brand and a possible decline in customer loyalty and bad PR.”. “Companies should build an infrastructure that protects what stakeholders value most, while proactively detecting threats in the domains of cyber security,” said Brooks.

Paid Search Agency 117

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 117

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). ” The responses: Can’t measure ROI (32%). Too expensive (11%).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Oktopost

DECEMBER 1, 2020

It’s questionable whether the old saying ‘ there’s no such thing as bad PR ‘ still rings true in this day and age. What is true, though, that lousy PR will have an effect on your image, reputation, as well as your growth – but the same is true for good PR, too. .

Social Media 78

Social Media Media Brand Identity Branding 78

Strategic-IC

FEBRUARY 7, 2024

This is an internal PR operation – because the CoE needs to be appreciated, to be trusted, and fully utilized. Your brand team is there, your PR team, Business Intelligence… they're all stakeholders.” . – and the CoE will be a major part of that; ensuring a smooth flow. All of which is not to say a CoE is omniscient.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Lead Scoring 62

BenchmarkONE

AUGUST 15, 2019

You’re going along with daily operations as usual, and then someone makes a mistake, or there’s an unfortunate misunderstanding or miscommunication and all of the sudden you’re plunged into a PR crisis, no lifeboat in sight. . The longer you’re in business, the more it becomes apparent that no one is impervious to a PR nightmare.

PR 68

PR Paid Search Agency Companies Work Management 68

Webbiquity

OCTOBER 22, 2020

If your customer stories are newsworthy, hire a PR company to arrange coverage such as newspaper and radio interviews, which are a great way of getting your name out. Just be wary of bad personal publicity, which could have the opposite effect. This guide at Technori.com offers more tips on dealing with negative publicity.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics.

Blogger 100

Blogger Practices PR Outreach 100

Conductor

DECEMBER 9, 2019

Reputation management used to be reactive—it was usually about repairing damage to a brand’s public image, or generating positive attention in the wake of bad PR. But brands looking to stand out from the competition are taking a more proactive approach, working to project a positive brand image, regardless of their PR situation.

Work Management 93

Work Management SEO SERP PR 93