Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Webbiquity

JUNE 16, 2015

– Case studies (65%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2: TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Porch Group Media

OCTOBER 1, 2020

In a 2018 research study by Evergage, marketers are using personalization in the following ways: 76% – Tailored messaging or promotions by audience segment 51% – Product or content recommendations by audience segment 49% – Email messages personalized at spend time. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

KoMarketing Associates

DECEMBER 8, 2021

Why B2B buyers’ journey benchmarks are different from B2C. The B2B buyer’s journey looks nothing like the B2C journey. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing has been moving at the speed of light in recent years.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy.

Studies 60

Studies SEM Case Studies Adwords 60

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 Studies show that triggered emails received 70.5% 52% of B2C brands’ emails and websites aren’t both mobile-friendly ( Litmus ). Campaign Monitor ).

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Optinmonster

AUGUST 7, 2020

But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. B2C Email Marketing Statistics. Now let’s look at the differences between B2B email marketing and B2C email marketing. B2C Email Marketing Statistics. Email Usage Statistics.

Statistics 110

Statistics Email Marketing Planning Open Rate 110

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 16, 2019

And no, companies don’t necessarily need to have years of academic study and scientific research skills behind their survey efforts. Two-thirds is a “big, meaty stat” that any company would like to share if it supported their position on a topic. “By To start, tailor the questions to your potential audience.

Relevance 193

Relevance Research Opinions Content 193

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ).

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Cintell

MARCH 10, 2016

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Good luck!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. And Amazon is not just for B2C sales.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Vision6

APRIL 4, 2023

What is the difference between B2B and B2C email marketing? One of the primary differences between B2B and B2C emails is the target audience. On the other hand, B2C emails are usually shorter and more focused on promoting products or special offers, as businesses market directly to customers.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Porch Group Media

FEBRUARY 16, 2021

However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B). OptinMonster ) A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We still incorporate key stats in our promo. . We came up with a theory.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Contently

JUNE 13, 2018

If your post is generating strong engagement, don’t worry so much about the superficial stats. According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Ignoring dark social shares. Yes, timing matters.

Social Media 158

Social Media Paid Search Agency Companies Media 158

EveryoneSocial

JANUARY 15, 2019

Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. Most companies in both B2B and B2C have put a lot of time, money, and energy into ensuring there is an employer branding strategy. Social Media Stats Related to Employer Brand. Get your case study. CareerArc ).

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Navigate the Channel

JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. These stats, although they’re not B2B specific, show an important trend: People use mobile devices to look for products, services and business information. Well, the trend continues.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” Does this mean B2B companies are better email marketers than their B2C counterparts? ” Are you among them? billion by the end of this year.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

BOP Design

JUNE 22, 2023

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. Lastly, the design makes good use of credibility-building elements, like awards, stats, client logos, etc. How is B2B web design different from B2C?

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Thought leadership content led to purchase decisions for 48 percent of decision-makers in a global study.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Let’s go back to that first stat for a second. Case studies that highlight the successes of other brands that were focused on relationship-building. Only 15% of B2B and 16% of B2C customers stated that their lack of engagement was the result of brands not offering engagement on the channels they prefer. What works best?

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. Download this case study to learn more.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? In B2C, this might be a funny video that gets stitched over and over.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

SEPTEMBER 4, 2020

For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. Content relevant to B2B decision makers and said decision makers?

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

SmartBug Media

JUNE 17, 2022

Let’s break down how inbound marketing actually works, the stats on exactly how well it works (hint: extremely well), and how you can take the first step into creating your inbound marketing strategy today. Engage: Email newsletters, case studies. If so, you’ve come to the right place! What Is Inbound Marketing?

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively). ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Video content basically dominates B2C marketing forms. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. But B2B has been slower to adopt.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

DECEMBER 12, 2018

Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

ClickZ

JANUARY 20, 2020

More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce. According to a Union Metrics study , major brands post on average 1.5 Instagram marketing is one of the most effective B2C marketing strategies today. How to identify bottled Instagram accounts and steer clear of them. Conclusion.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141