Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

PathFactory

SEPTEMBER 15, 2021

This is especially pertinent with the rapid expansion of buying groups: champions, influencers, decision makers, ratifiers, and end users all require content to address their specific needs at different stages of the journey. That’s where things start to break down, and the gap between marketers and their audience widens.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Conversica

JUNE 8, 2021

As a result, revenue-generating teams had to adjust to new ways of serving customers and selling products to reach buyers whose only option is to engage digitally. B2B has benefited from earlier B2C digital experience innovation. AI, of course, will be pivotal to realizing contactless B2C experiences at scale.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The Mx Group

MARCH 28, 2018

Forrester estimates the U.S. However, many companies’ current e-commerce offerings create frustrating user experiences and fail to make a return on the organization’s investment. Every project should start with consideration of the critical user experiences (CrUX). B2B e-commerce market could reach $1.1

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. That’s over 3 billion users worldwide. GlobalWebIndex ) 74% of Facebook users check it daily. ( Forrester ) Twitter has more than 330 million monthly active users. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. One video blending a Justin Bieber CD generated more than 2.8 This allows you to generate additional content cheaply and quickly. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Content Standard

JULY 12, 2018

Are you already marketing to Generation Z ? Wherever you’re at with engaging this generation, you can learn much from the way certain food and beverage and restaurant brands are reaching them (and their stomachs) through building shared social experiences—both online and offline. Or are you just getting to know them?

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. This has led to changes in the way brands market their products and services.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. This has led to changes in the way brands market their products and services.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Brands who prioritize customer experience are generating positive results across the business: A good customer experience means your customers spend more (Temkin Group): 86% of buyers are willing to pay more for a great customer experience. Forrester).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. In fact, our blog is one of our most successful marketing tactics for demand generation. Clearly it’s not just B2C companies that can succeed on the social web. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. One video blending a Justin Bieber CD generated more than 2.8 This allows you to generate additional content cheaply and quickly. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. Reddit Ads. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

KoMarketing Associates

NOVEMBER 10, 2021

That’s because most of their user base is highly educated and holds positions of power in the business world. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . According to Backlinko, TikTok has more than 1 billion monthly active users.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Twenty five percent of the U.S.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Single Grain

MARCH 9, 2021

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Decrease Opt-outs.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Oktopost

APRIL 4, 2023

Since then, its evolution has been determined by its users who, consciously or subconsciously, came to expect more in some instances – and, in others, less. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support. It’s important to be realistic, however.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. So the most strong and/or unique passwords their users generate, for instance, the more badges they can get. Make sense?

Work Management 28

Work Management Marketing Management Business Forrester 28

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MARCH 22, 2013

So now, Facebook is making it even easier for businesses to take advantage of this growing visual platform to generate some. 1) Generate More Facebook Leads. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. In order to generate customers, though, you need to generate leads.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Zoominfo

AUGUST 23, 2022

Changing attitudes toward in-person sales become even more stark across generational lines. Consumerization of the Enterprise Continues For the past decade, the line between B2B and B2C software has become increasingly blurred. billion in revenue had been generated through self-service channels.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Optinmonster

JANUARY 15, 2024

For most SaaS businesses, a free trial is the biggest source of converting free users to paying customers. The average free trial conversion rate for B2C is higher than for B2B. If your free trial conversion rate is low, that means you aren’t generating leads for your SaaS business and are likely to miss your revenue goals.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

Hubspot

DECEMBER 9, 2010

With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east. I used Twitter as the basis for this post. Inside out to outside in”” Email is Still Relevant & Adapting to Social.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. What does this mean to you as a B2B marketer?

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. Generations of buyers, I think ourselves included, our train of that motion right, but there was still that perception it wouldn’t work in B2B, this is different. It generates value.”

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

DemandBase

JUNE 16, 2020

Engagio has focused on 1st party data through seamless integrations with CRM and MAS vendors along with powerful, customizable sales engagement, and an intuitive user experience. An Intuitive User Experience. B2B technology users no longer tolerate opaque, challenging UIs. Defining the Category. The Future of B2B.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28