KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

Act-On

DECEMBER 19, 2023

Make an exception if your brand is a person’s name, e.g., Charles Schwab. You might also make an exception if using a person’s name really fits your message. If you do use a person’s name, follow it with a comma and the company name anyway.

Email Marketing 190

Email Marketing Practices Deliverability Best Practices 190

SendX

MAY 31, 2021

I love reading books, fiction, nonfiction, anything works. But I can’t compromise on my reading, so I ordered the book I want to read from a friend’s online bookstore. In a few days, I get another email which includes a bunch of other recommended books, similar to the ones I ordered. Let’s take a very basic example here.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

B2B Marketing Directions

MARCH 6, 2022

It is written in the first person from the perspective of a potential buyer. It's true that the book is written primarily from a B2C perspective. It's also true that some of the tools described in the book will need to be adapted to work well in B2B. It usually contains three major components.

Tools 40

Tools Brand Identity Branding Ad Building 40

DemandBase

JULY 17, 2019

Second, many B2B marketers eschew B2C concepts and tactics, believing them to be inapplicable or irrelevant in some way. EVERY customer in B2B is a B2C consumer first, and foremost. The post Why Word of Mouth is More Important for B2B than for B2C appeared first on Account-Based Marketing – Demandbase.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

B2B Digital Marketer

SEPTEMBER 2, 2021

What can B2B organizations do to transform and develop a differentiating brand personality? How do you differentiate yourself and develop a brand personality that is unique to your customers? Differentiation is vital nowadays because B2B and B2C customers have the ability to change vendors quite easily. Margie’s book: [link].

Demand Generation Agencies 52

Demand Generation Agencies Personalization Brand Identity Branding 52

Marketing Insider Group

AUGUST 26, 2020

Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. That means you have to start being a “numbers person.”. Percentage of sales: For B2C companies, customers often buy your products or services without a sales team’s intervention.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. In this blog, we’ll look at why micro-personalization is important, how it’s different than traditional “personalization,” and when you can expect it to hit the B2B marketplace. Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. B2C Marketing: It’s Always Been About the Content.

Content Marketing 294

Content Marketing Paid Search Agency Advertising Agencies Business 294

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. A cruise line writes romance stories.

Sample 86

Sample B2B Marketing Planning Content Marketing 86

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Martech

APRIL 3, 2024

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. One of the executive editors at the media group knew of a nonprofit that was looking for a communications person. I probably read 75 books last year. Q: You have to read short books.

B2B Thought Leadership 81

B2B Thought Leadership Thought Leadership Press Conference 81

Marketing Insider Group

MARCH 29, 2021

Other studies show that B2B buyers will pay more for a product or service that provides them with personal value. Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service. Do I need to wait?’”

Loyalty 120

Loyalty eCommerce Buzz Paid Search Agency 120

Martech

MARCH 16, 2022

Good morning, Marketers, and the digital economy is getting more personal. The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. More important than just habits, the B2B customer’s needs have changed.

Privacy Protection 102

Privacy Protection B2B Privacy Conference 102

Webbiquity

JANUARY 12, 2022

The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. The company is based in Tampa and has other offices around Florida, so their donation efforts hit close personally. While on stage, Frisch promoted his recent book while he slipped money into it throughout his presentation.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Already well established in B2C, purpose is of growing importance for B2B brands. Again, this applies to B2B brands, not just to B2C ones. Jane Fleming, LinkedIn.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. A: I was with Thompson Publishing Group and they did books on natural gas regulation. They do books on grants management, human resources, energy, environment, other kinds of things.

SME 109

SME Custom Publishing Customer Surveys Landing Pages 109

Marketing Insider Group

APRIL 6, 2020

Specifically, people need timely, reliable, and relevant – even personalized – information that they can act on immediately. Optimizing your healthcare company’s SEO – whether you’re a B2B company or a direct B2C caregiver – is the best way for you to be the first goods or services provider people will find.

Paid Search Agency 262

Paid Search Agency Enterprise Management Work Management Content Marketing 262

ClickDimensions

MARCH 21, 2023

Marketing Automation based SMS Marketing allows marketers to send bulk SMS messages to their customer base, which can also be personalized to include the customers’ name and more. SMS messaging is quickly becoming the norm within the B2C world as companies send promotional codes, launch dates and more to customers.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Marketing Insider Group

SEPTEMBER 8, 2020

Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. With twelve actionable tips that helped recipients plan both their personal holiday activities and their business’s productivity, the drip emails were a success.

Work Management 325

Work Management Examples Paid Search Agency Marketing Management 325

KoMarketing Associates

DECEMBER 8, 2021

Why B2B buyers’ journey benchmarks are different from B2C. The B2B buyer’s journey looks nothing like the B2C journey. And, they might not reach out to your company in person until they are ready to buy. Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott. UnMarketing: Stop Marketing.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Marketing Insider Group

JANUARY 24, 2022

Isn’t influencer marketing more suited for B2C product promotion? Basically, influencers can be any person or brand whose reputation precedes them and whose opinion or endorsement would matter to your relevant audiences. Set up a quick consultation , and I’ll send you a free PDF version of my books. Influencers in SaaS?

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Even though we know we shouldn’t, we all judge books by their cover. Once you’ve established your brand’s tone, design, personality, etc, you should make sure that the entire company is on the same page.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

nDash

FEBRUARY 12, 2021

Building your personal brand in 2021 should be a top priority for freelancers, it helps you gain recognition and makes you more memorable. Think of your personal brand as a marketing tool that tells people who you are, the skills you possess, and how you’re going to solve a customer’s pain points. What is a Personal Brand?

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Marketing Insider Group

JULY 1, 2020

In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals. Basic personalization like mentioning a customer by name in an email is not going to cut it here. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Lead Ranking 324

Lead Ranking Lead Scoring Planning Leads 324

The Point

MAY 28, 2019

Martech vendors in the space, notably Drift , are elevating the concept of chatbots to something called “conversational marketing,” the notion that chatbots enable B2B marketers to replicate the consumer experience by providing an immediate, real-time, personalized conversation – at scale. They’re a complementary technology.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

DivvyHQ

JUNE 23, 2017

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. The overall concept of content personalization on the web has been growing rapidly in the last decade. But here’s the question: How personal is too personal?

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

Kapost

FEBRUARY 3, 2017

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal. The more personalized our experience, the happier we are.

Relevance 48

Relevance B2B Marketing Personalization B2B 48

Kapost

FEBRUARY 3, 2017

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal. The more personalized our experience, the happier we are.

Relevance 48

Relevance B2B Marketing Personalization B2B 48

Martech

JANUARY 11, 2022

Her new book, co-written with Genesys CEO and Chairman Tony Bates, argues that empathy is key to solving CX and EX (employee experience) challenges. There was no choice or personalization. ’ The point of the book is to say, stop doing that – it doesn’t make any sense.” “Henry Ford made one model, right?

B2B Thought Leadership 126

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 126

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. Contrasted with the physical product marketing performed by B2C influencers, B2B influencers are selling an idea or a narrative.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

eCommerce 75

eCommerce Trends B2B Budget Programs 75