B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. I also manage RD+B ’s Facebook page.

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B2B Memes

NOVEMBER 1, 2011

So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog. You see, rather than just give up on writing the weekly, well-crafted post and go dark for 30 days, I’m going to do just the opposite.

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B2B Memes

FEBRUARY 3, 2011

Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.”

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B2B Memes

JULY 13, 2010

For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. Tags: Content Marketing Writing content corporate journalism Ethics.

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B2B Memes

DECEMBER 3, 2011

In an idle moment, I considered several possible new objectives: Try to work a reference to fellow 1970′s-movies-alluder Rex Hammock into every post I write, thereby ensuring it gets at least one reader beyond my family members—assuming he meant what he said.

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B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

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B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

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B2B Memes

MAY 2, 2012

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. a consulting firm serving B2B publishers.

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B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” It’s their job to write, the readers’ to read, and the advertisers’ to pay for it all. Ironically, he made this statement in a presentation he was giving for free.).

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B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. Related posts: Can Printcasting Print-on-Demand Work for B2B?

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B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. Related posts: Can Printcasting Print-on-Demand Work for B2B?

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B2B Memes

JANUARY 10, 2011

But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. We may not like it, but behind this trend is the force of economic law. And that means the price falls.

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B2B Memes

APRIL 20, 2012

In it, he writes about the elation he felt in 1948 when he left journalism to enter college: How impossible that I was now to spend a day at labor which never asked for the quick hook to catch the reader, never asked, “Is it news? Related posts: Is B2B Ready for Corporate Journalism? Should Journalism Schools Rethink Magazines?

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

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B2B Memes

NOVEMBER 3, 2011

” The entry consisted almost entirely of extracts from bad student writing, provided by a friend who teaches a university journalism course. Having taught college English for several years, I know that in every batch of papers, you can find both brilliant and abysmal bits of writing. Our journalists of the future.”

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B2B Memes

MAY 9, 2012

Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” That is, could what you’re writing be produced by a computer imitating a human reporter? Is B2B Ready for Corporate Journalism? Neither her Twitter followers nor her employers found it amusing.

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B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. Far from it. Their output is essential to modern life.

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B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. So, you might ask, why am I writing this? Sharedaddy to allow readers to share B2B Memes stories more easily. Would you deliberately aim for a dated and derivative look? The old look.

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B2B Memes

SEPTEMBER 8, 2011

Admittedly, that can be depressing for someone like me—Dammit, Conley, why have you always already said what I want to write about, and better than I ever could? But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). I would argue that it doesn’t matter.

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B2B Memes

NOVEMBER 2, 2011

So having no other options, some 250,000 people this month will write novels, as part of the National Novel Writing Month , or NaNoWriMo. But NaNoWriMo uses social media to produce an individual benefit—in this case, finally finishing that novel you’ve talked about writing for so long. I have other editorial fish to fry.).

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B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. A lot depends, of course, on the extent and nature of the ghost writing. Write something.”. If a CEO doesn’t care enough to write his or her own blog, why pretend to?

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B2B Memes

NOVEMBER 5, 2011

And indeed, yesterday I committed one of the homophonically confused errors I’ve made since the beginning of my publishing career, writing “died-in-the-wool” rather than “dyed.” In this morning’s Los Angeles Times , the editors published a note under the headline “Didn’t anyone edit this?”

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B2B Memes

OCTOBER 19, 2011

The value of learning how to program is not just in better understanding their jobs, but also in better understanding the world they write about. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3. If you don’t want to become an algorithm’s slave, you have only one choice.

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B2B Memes

NOVEMBER 8, 2010

I never charge young writers for advice or rewriting poorly written pieces, and have many who write for me… ALWAYS for free!&#. What caught its attention here was the irresistible combination of ignorance, arrogance, and bad writing in the editor’s response. institution.

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B2B Memes

JUNE 2, 2010

But though Legrand’s argument makes perfect sense to me, I wonder if it’s a realistic prescription for most current B2B journalists. If that doesn’t happen, the only option is to write off your employer and seek training on your own. Why should we expect less of journalists who work online?

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B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Unless you specify otherwise in writing, you most likely don’t own that content. How much do you write about other people or companies? The silence is understandable.

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B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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B2B Memes

SEPTEMBER 4, 2012

From points one through three—never write or pay for reviews of your own work—I was in complete agreement. My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended.

Ethics 100

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B2B Memes

SEPTEMBER 4, 2012

From points one through three—never write or pay for reviews of your own work—I was in complete agreement. My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended.

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B2B Memes

NOVEMBER 12, 2011

In a late-1950s Paris Review interview, he was asked what he did to overcome the blank page and start writing an essay. MUD day 12: On a day when I have little time and less inspiration, I will let the sadly neglected S. Perelman ride to my rescue.

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B2B Memes

APRIL 12, 2012

Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website suggesting that journalists should write a Firing Manifesto. News Journal. What was his offense?

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B2B Memes

DECEMBER 1, 2010

has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports. The real work in writing posts that people want to read, you may discover, is not finding unique content, but finding your unique perspective, and finding yourself.

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B2B Memes

MAY 6, 2011

In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. If you don’t worry about details when you’re doing the research and writing, no amount of proofreading will fix the resulting problem. The trait is not genetic, but occupational.

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B2B Memes

NOVEMBER 21, 2011

Though he disputes the movie’s thesis that no one with Shakespeare’s lower middle class roots could have written such great masterpieces, that wasn’t his aim in writing. As McNulty writes, what “we would call plagiarism today was considered borrowing back then, a practice cradled in the curriculum.”

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B2B Memes

JUNE 26, 2012

For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications. Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” Jonah Lehrer.

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B2B Memes

JANUARY 12, 2012

My goal in writing this e-book was to give people trained in traditional media—journalists in particular, but also people from public relations, marketing, and other areas—an easy-to-read, practical, and concise introduction to the new-media revolution. Not that impulsive? Then you might want to read more about it here.).

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B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing.

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