Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
Tracking prospect activity on our website. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing. Google, LinkedIn and Facebook are driving CPC up.
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