| |  Facebook + Marketo | 337 articles |
| Page 1 of 4 | Previous | Next | THE POINT AUGUST 6, 2012  9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The real opportunity is with the friends and networks of those contacts. | MODERN B2B MARKETING JANUARY 25, 2012  Tying Facebook Leads Directly to Revenue: A Marketo Example With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Visitors to our Facebook page are prompted to “Like” our page which then lets them select their favorite decal. | | | | | |
| THE POINT JULY 13, 2012 Do Lead Nurturing Campaigns Always Need an Offer? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. | THE POINT OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Marketo has more than 300 content assets on offer on its Website.). Email? | SOCIAL MEDIA B2B MARCH 30, 2012  10 of the Best B2B Facebook Timeline Cover Photos Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Marketo. But the most visual update in the timeline is the Cover Photo. | LOOPFUSE FEBRUARY 24, 2012 Don't Hire - Automate! In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. “We explored the usual players and quickly narrowed our choices down to Loopfuse and Marketo. Loopfuse was attractive because they had an entry level solution that was free to get started (remember we had a modest budget) and Marketo popular with some of our advisors. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Marketing Automation adzerk marketo | | | | | | | |
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DIGITAL B2B MARKETING | TUESDAY, AUGUST 7, 2012  Become An Inbound Marketer Without Creating Content
During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. Content Social Media buffer content marketing inbound marketing marketo pingdomInbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Sign up here. MORE >> -
MODERN B2B MARKETING | MONDAY, MAY 13, 2013  Anatomy of a Blog Redesign – 10 Best Practices from Marketo
'Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. At Marketo, we’ve been using “ content marketing ” since before the strategy even had a name, and since the beginning our blog has been at the center. Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. An engaged Facebook connection can be just as valuable as an opt-in subscriber. The Old Design. Social validation. MORE >> -
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 21, 2011 Marketo TV Discusses Social Selling with InsideView
During Dreamforce, Marketo the revenue performance management company hosted a “ Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0 MORE >> -
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010  9 Indispensable B2B Social Media White Papers
15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. Published by Marketo, June 2010. Tags: Communications Social Media 101 B2B b2bento ebook hivefire Hubspot marketo Microsoft radian6 socialmeida white paper White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. MORE >> -
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012  Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Social is a huge part of Marketo’s marketing strategy and here is a detailed look inside Marketo’s actual social ROI numbers–the “money slide” if you will: Pretty impressive. Optimize Facebook EdgeRank to nurture relationships socially. What an amazing concert and a HUGE a crowd. MORE >>
- Could Facebook become a Lead Nurturing platform? BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
- Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
- Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement MODERN B2B MARKETING | WEDNESDAY, AUGUST 1, 2012
- Does Facebook Work for B2B Lead Generation? Hell Yes! MODERN B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
- Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
- Afternoon Keynotes Energize at Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- An Editorial Calendar for Facebook? Absolutely. MODERN B2B MARKETING | MONDAY, APRIL 1, 2013
- 6 Reasons Why Your Company’s Facebook Page is Unattractive MODERN B2B MARKETING | FRIDAY, MARCH 15, 2013
- What Facebook Graph Search Means for Your Business MODERN B2B MARKETING | FRIDAY, APRIL 26, 2013
- Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- What B2B Marketers Need to Know About the Facebook IPO Filing MODERN B2B MARKETING | THURSDAY, FEBRUARY 16, 2012
- The Guide to Facebook Timeline for Businesses [Infographic] MODERN B2B MARKETING | FRIDAY, MARCH 23, 2012
- 7 Tips To Get New Facebook Fans For Your B2B Business MODERN B2B MARKETING | TUESDAY, OCTOBER 19, 2010
- Contagious Content: Facebook Posts That Get Shared Like Crazy MODERN B2B MARKETING | FRIDAY, APRIL 5, 2013
- Content Marketing: How Companies are Doing It [Infographic] MARKETING FINGER | MONDAY, MAY 16, 2011
- No Leads from Social Media? No Excuses. THE POINT | WEDNESDAY, NOVEMBER 16, 2011
- What Does B2B Social Media Success Look Like? WEBBIQUITY | MONDAY, MAY 23, 2011
- Four Badass Facebook Advertising Tactics MODERN B2B MARKETING | THURSDAY, FEBRUARY 14, 2013
- Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered! MODERN B2B MARKETING | WEDNESDAY, MARCH 28, 2012
- Demand Generation Best Practices: Thought Leadership with The LeadSloth MODERN B2B MARKETING | THURSDAY, APRIL 9, 2009
- How Facebook Graph Search Affects Your Privacy [Infographic] MODERN B2B MARKETING | WEDNESDAY, MAY 1, 2013
- Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder THE POINT | THURSDAY, MARCH 29, 2012
- Holiday Greetings from Marketo, in Verse MODERN B2B MARKETING | THURSDAY, DECEMBER 17, 2009
- Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads MODERN B2B MARKETING | MONDAY, JULY 16, 2012
- Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving MODERN B2B MARKETING | MONDAY, MAY 2, 2011
- If You See This Facebook Marketing Ad, Run Like Hell MODERN B2B MARKETING | MONDAY, FEBRUARY 18, 2013
- Insights on the Facebook IPO Roadshow MODERN B2B MARKETING | THURSDAY, MAY 3, 2012
- The Top #Nifty50 Women in Technology on Twitter for 2012 WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
- Dreamforce 2012 – A List of Great Resources #DF12 SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
- Dreamforce 2012 – A List of Great Resources #DF12 SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
- Facebook Works for B2B Too SAZBEAN | TUESDAY, MAY 14, 2013
- The Top #Nifty50 Women in Technology on Twitter for 2012 WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
- Why a Mobile Strategy Is So Important to Reach the Professional Tradesman TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 28, 2012
- 20+ Cool Social Media and Web Tools WEBBIQUITY | WEDNESDAY, SEPTEMBER 15, 2010
- Lessons Learned from Facebook’s “LMS” – Like My Status MODERN B2B MARKETING | FRIDAY, DECEMBER 21, 2012
- Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed! WRITTENT | FRIDAY, APRIL 12, 2013
- B2B Social Media Planning Needs Focus SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
- Is Social Media Going to Kill Email? MODERN B2B MARKETING | MONDAY, FEBRUARY 28, 2011
- Revenue Performance Management to Marketing Automation: What Facebook was to MySpace? IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
- The Best Ways to Add Subscribers to YouTube MODERN B2B MARKETING | MONDAY, APRIL 11, 2011
- First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up MODERN B2B MARKETING | FRIDAY, MARCH 2, 2012
- SlideShare Basics – A B2B Marketing Cheat Sheet MODERN B2B MARKETING | WEDNESDAY, APRIL 20, 2011
- Frequently Asked Questions about B2B Social Media MODERN B2B MARKETING | MONDAY, JANUARY 31, 2011
- The 6 Best Slideshare Decks on Content Marketing B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
- 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
- Is Salesforce.com a Player in Marketing Automation Software? WEBBIQUITY | THURSDAY, JANUARY 27, 2011
- The ROI of Paid Social Media Ads MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
- Why is Customer Advocacy Important? MODERN B2B MARKETING | WEDNESDAY, MARCH 2, 2011
- Frequently Asked Questions about B2B Social Media – Part 2 MODERN B2B MARKETING | TUESDAY, MARCH 1, 2011
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- Social Media Features in Marketing Automation Systems: Who Does What? CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
- Continue Learning with these B2B Social Media Posts SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 19, 2010
- The 4-1-1 Rule for Lead Nurturing MODERN B2B MARKETING | WEDNESDAY, JULY 11, 2012
- Marketo Ignite Revenue Sales Insight Launch Party MODERN B2B MARKETING | WEDNESDAY, JUNE 17, 2009
- Vital statistics for every B2B marketer EARNEST ABOUT B2B | TUESDAY, MARCH 16, 2010
- B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ MODERN B2B MARKETING | MONDAY, JULY 20, 2009
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- Top Internet strategy, marketing and technology links for the week of October 7, 2012 SAZBEAN | SUNDAY, OCTOBER 7, 2012
- 5 B2B Marketing Infographics You Can’t Go Without MODERN B2B MARKETING | SUNDAY, JUNE 13, 2010
- Using Visual Content to Promote Your Event MODERN B2B MARKETING | WEDNESDAY, MAY 8, 2013
- A Day in the Life of a Social Media Manager MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
- 17 Compelling And Highly Usable B2B Marketing Statistics MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- Building a Kick-Ass Social Media Dashboard MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
- Top 50 B2B Marketing Influencers On Twitter B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
- Expert Tips for Optimizing LinkedIn for Lead Generation MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
- Top Internet strategy, marketing and technology links for the week of June 30, 2012 SAZBEAN | SATURDAY, JUNE 30, 2012
- 5 Takeaways from the AllFacebook Conference MODERN B2B MARKETING | MONDAY, JULY 2, 2012
- Marketing Automation Blueprint - The Ultimate "How To" Guide LOOPFUSE | MONDAY, OCTOBER 17, 2011
- 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
- Top Internet strategy, marketing and technology links for the week of May 19, 2012 SAZBEAN | SATURDAY, MAY 19, 2012
- Everything You Wanted to Know About Visual Content But Were Afraid to Ask MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
- Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building MODERN B2B MARKETING | FRIDAY, AUGUST 24, 2012
- B2Bs should get Serious about Social CONNECT THE DOCS | MONDAY, APRIL 26, 2010
- Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall) B2B LEAD BLOG | MONDAY, SEPTEMBER 10, 2012
- 5 Things You Should Know About Google+ Business Pages MODERN B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- 5 B2B Social Media Success Stories MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
- Top Internet strategy, marketing and technology links for the week of November 5, 2011 SAZBEAN | SATURDAY, NOVEMBER 5, 2011
- Top Internet strategy, marketing and technology links for the week of April 27, 2013 SAZBEAN | SATURDAY, APRIL 27, 2013
- 5 Steps to Social Media Leads with Content Marketing EVERYTHING TECHNOLOGY MARKETING | SATURDAY, FEBRUARY 19, 2011
- Top Internet strategy, marketing and technology links for the week of August 4, 2012 SAZBEAN | SATURDAY, AUGUST 4, 2012
- Top Internet strategy, marketing and technology links for the week of March 31, 2012 SAZBEAN | SATURDAY, MARCH 31, 2012
- Understanding Edgerank: The Importance of Affinity MODERN B2B MARKETING | MONDAY, AUGUST 20, 2012
- The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged MODERN B2B MARKETING | WEDNESDAY, AUGUST 22, 2012
- Go On Get Your Blog On: How to Empower Employees as Blogging Champions MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012
- Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
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