Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. From my perspective, there are several key reasons.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition. Contact us for tailored solutions that align with your specific needs.

Design 107

Design Marketing Websites B2B Ethics 107

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. But what exactly is a MarTech stack, and how can it benefit your business?

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. B2B marketers have to evolve fairly dramatically to achieve these benefits, however. Curate content carefully.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Heinz Marketing

FEBRUARY 16, 2023

However, the question remains… Is TikTok a viable platform for B2B marketing? One of the main reasons why TikTok may not appear viable for B2B marketing is the absence of presence. Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Marketing Insider Group

JULY 3, 2023

Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Google Trends Pretty much everything online runs through Google at some point. Image Source 2.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 60

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Third Party Referral Analysis via Google Analytics. How to Find Influencers for B2B Online Marketing Campaigns.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? The most common consumer example of AI in your day-to-day life is Google Maps. Google Maps makes ‘predictions’ of ways you can go from point A to point B.

Marketing AI 109

Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? Though he dislikes the term curation , he approves of the activity as it was originally practiced.

Curation 100

Curation Aggregators Act-On Guidelines 100

KoMarketing Associates

DECEMBER 20, 2016

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. We do have a reason to send an email to Google or to Amazon (AWS) or to Microsoft who sells to other businesses. So assuming you start with the curated list, can you do the following?

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. Another useful tool to consider using to research your audience’s interests is Google Trends.

B2B 132

B2B Aggregators Keywords Curation 132

BOP Design

AUGUST 14, 2018

B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, or improving efficiency for B2B marketers.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing. So back to the question: how important is content marketing for B2B business?

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 39 Mariana Perroni, MD Google Contact Mariana Perroni, MD Score: 32.66

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

Webbiquity

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. You can also curate informative content for them and add your insights. This will not only solidify your brand voice but build community engagement as well.

Social Media 310

Social Media Social Marketing Planning Tips 310

ClickZ

JUNE 6, 2020

B2B content consumption and marketing decoded. Content marketing has the key to a lot of opportunities, we’re not just saying it, B2B Buyer Engagement Platform, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. Ebooks, whitepapers, and guides top the B2B content demand.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Content Standard

JANUARY 4, 2024

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Think about Google, for example. At this point in the Web 2.0 Image sourced from g2.com

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course. EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration.

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292