Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). LinkedIn is probably at the top of the list since it’s B2B-focused.

Growth Marketing 357

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 357

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Think about Google, for example. At this point in the Web 2.0 Image sourced from g2.com

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. 91 percent of B2B marketers use content marketing. Image: CMI.

Lead Ranking 283

Lead Ranking Lead Scoring CMS Development Content Marketing 283

Heinz Marketing

MARCH 17, 2023

Like most consumers, I value personal recommendations the most, and then usually use supplementary recommendations through public reviews or from influencers and thought leaders I respect. How: The most popular podcast platforms are Spotify, Podcasts (Apple), and Google Podcasts – 25%, 20%, and 16% respectively.

Ideal Customer Profiles 103

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 103

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

Curation 100

Curation Activities Media B2B Thought Leadership 100

BOP Design

AUGUST 14, 2018

B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, or improving efficiency for B2B marketers.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. User-Generated Content: UGC also requires an investment — from curating to repurposing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

PathFactory

JANUARY 3, 2020

The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. So now, what does 2020 hold for B2B marketers? “B2B marketers will continue co-opting ideas from B2C. Here we are!

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. And that should change. Social media is part of the reason. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Webbiquity

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. When you click on one to share it, you have the option to customize your update with your own thoughts on the subject, as well as with an image. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 324

Social Media Tools Media Work Management 324

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. ” — B2B PR Sense Blog. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. The focus here is the techniques and resources included in your basic B2B digital marketing budget.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Webbiquity

JANUARY 5, 2021

VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Former @google @RiseofRest. Formerly @Google @YouTube. Passion for high character leadership. Scott Deming. Following: 525. Followers: 152. George Demou.

Twitter 261

Twitter Startups Work Management Marketing Management 261

xiQ

AUGUST 4, 2018

We have paid the dues and been in the trenches with frontline B2B sales and marketing professionals at some of the best and most successful companies. Our client engagement results, through curated personalized newsletters, outperform all demand generation tactics at a fraction of the cost. We are practitioners.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

BOP Design

OCTOBER 17, 2017

Here we take a look at how to support your B2B marketing efforts with paid social campaigns that target a specific group of social media users, i.e. your ideal buyer persona. The first step after you’ve created a wonderful, quality piece of B2B content is to share it on your social media channels. Post All Content. Post It Again.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. B2B Marketing Exchange. MarketingProfs B2B Forum. B2B marketing. Campaign management.

Conference 64

Conference Advertising Agencies Peer-to-peer B2B Marketing 64

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. The company’s heavy emphasis on data to curate its offering appears to be paying off — according to Lake, 70 percent of their 2.7

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

JULY 18, 2015

92% of B2B decision makers want to engage with a thought leader. Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise! Curate content to network with you network.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Crimson Marketing

AUGUST 26, 2013

You want to provide thought leadership , insights, ideas and education. Sometimes your thought leaders can write clearly, effectively, and engagingly. But most of the time, thought leaders need help with that production. For example, when you interview a thought leader, your objective is to create raw material.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

xiQ

AUGUST 4, 2018

We have paid the dues and been in the trenches with frontline B2B sales and marketing professionals at some of the best and most successful companies. Our client engagement results, through curated personalized newsletters, outperform all demand generation tactics at a fraction of the cost. We are practitioners.

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

Marketing Insider Group

FEBRUARY 21, 2013

I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership? ” So I thought it would be great to get her views here. My 14 th nonfiction book is #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

The Lead Agency

JUNE 2, 2019

Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. From focusing on search filtering and leveraging user data, to introducing video ad format and other content options , LinkedIn has huge potential for B2B marketers to reach out to prospects.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Let me know your thoughts as well in the comments below. This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face.

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Forrester Forum for Marketing Leadership April 14th in New York.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Hubspot

OCTOBER 17, 2019

In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. You'll want to ensure your page is active, with thought-provoking content and contributions to conversations already happening on LinkedIn. Remember, 80% of B2B leads come from LinkedIn.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

Marketing Insider Group

OCTOBER 20, 2011

Syndication: Since no person or company has all the answers, this means you will create some of the content required, you will gather (or curate) content produced by others and you will share (or syndicate) this content in all the places where your buyers are looking for it. Thought Leadership answers the big(ger) questions.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Thought Leadership Curation 100

Marketing Insider Group

AUGUST 27, 2015

With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Marketing Insider Group

JULY 12, 2012

The rise of content marketing has lead to the emergence of the brand evangelist , corporate journalists, content strategists, curators and editors. Thought Leadership as funded and strategic business-wide initiatives (bigger than marketing). Content Curation as more formal marketing discipline. More Trends To Watch.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100