Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. B2B Marketing Exchange!

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. APAC B2B Summit in Singapore, September 20-21.

Conference 197

Conference B2B Forrester Marketing Management 197

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

B2B Marketing Exchange

JANUARY 31, 2024

The schedule for the 202 4 B2B Marketing Exchange is nearly complete, and our seats are filling up fast! B2BMX offers valuable content for every member of your revenue team. The post The Ultimate B2B Agenda appeared first on B2B Marketing Exchange. Keep reading to find out what we have in store!

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

DemandBase

MARCH 12, 2020

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. Intent, a hot topic that’s only getting hotter: Intent data isn’t new to the B2B world, but as customers get more sophisticated, the bar on its utilization is only getting higher.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Marketing Interactions

APRIL 26, 2022

A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. This is a huge opportunity for how we develop humanness in B2B content experiences.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Zoominfo

AUGUST 2, 2021

You create engaging content and people click on your offers. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. For example, did they spend considerable time on your content page?

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

The Lead Agency

MARCH 17, 2024

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. In B2B services specifically, that goes up to 2.2%. In the B2B sector, the journey from initial interest to conversion is often complex and nuanced.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts. Get MarTech! In your inbox.

Linkedin 116

Linkedin Features B2B Marketing B2B 116

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content4Demand

APRIL 17, 2023

If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. Where and how should we share content so it can be easily found and accessed? Approach your content like you’re feeding a football team. The lesson? How much will it take to fill them up?

Ad Building 82

Ad Building B2B Content Budget Programs 82

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

B2B Marketing Exchange

NOVEMBER 30, 2023

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. as the one to watch in 2024 was artificial intelligence.

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

Content4Demand

AUGUST 6, 2021

We always look forward to the moment at the B2B Marketing Exchange when they announce the Killer Content Awards winners. We watch some of our favorite B2B marketers—including some of our own agency’s favorite clients —earn much-deserved recognition for fresh, innovative content marketing.

Paid Search Agency 121

Paid Search Agency Content Press Advertising Agencies 121

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. There are 14 individual categories, including Content, Creative & Execution; Buyer-Focused Marketers; and B2B Technologists.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. B2B buyers are not buyers until they decide they’re ready to solve the problem by buying a solution. Gartner calls this the biggest challenge in B2B buying.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. Post Content that Position You as a Valuable Virtual Consultant.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Contently

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Content Marketing. Content is a vital component of every digital marketing strategy. Build a Robust Content Marketing Strategy for Your Company.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

B2B Marketing Exchange

JANUARY 19, 2023

View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full , and soon, all our seats will be, too! Get Your Ticket The post Save Your Spot & View The Ultimate B2B Agenda appeared first on B2B Marketing Exchange.

Ad Exchange 52

Ad Exchange Lock-In B2B Pricing 52

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

B2B Marketing Directions

JUNE 7, 2020

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. But ironically, the popularity of content marketing has made successful content marketing more difficult to achieve.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. B2B Marketing.net. Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. This website’s heart is in B2B. Sign up, follow, and enjoy.

Resources 171

Resources Research B to B Advertising Agencies 171

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?” to 9:15 a.m.

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) in 2021 compared to 2020.

Research 52

Research B2B Purchase Intent Paper 52

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Generating More Qualified Leads with MQLs: A Pathway to B2B Success What Is Marketing Qualified Leads (MQLs)?

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71