Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change? Programmatic advertising. Keep reading.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Mobile optimization and investment may be necessary for a lot of brands, but for B2B companies , its importance has been wildly overstated. ” At first glance, the narrative makes sense.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses. B2B firms will increase martech spending less this year and next as well. Spending by B2B firms will rise 14.6% Spending increased 20.9%

Spending 102

Spending Emarketing Gartner Comparison 102

ViewPoint

SEPTEMBER 21, 2016

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cold Calling 120

ViewPoint

SEPTEMBER 9, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President. B2B marketers ignore it at their peril.”. I have been in the outbound prospecting business for twenty-five years and never once have made a truly “cold” call.

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

Contently

AUGUST 15, 2017

Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. But that doesn’t mean B2B events aren’t affected by the digital revolution.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 226

Analysis Budget Programs B2B Work Management 226

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. eMarketing Institute’s Free Online Marketing Course & Certification.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

ViewPoint

SEPTEMBER 13, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President. How are you helping them uncover and/or reframe issues they have in their business? Dave Brock, Partners in EXCELLENCE , President. Matt Heinz, Heinz Marketing , President.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Content Marketing.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). More than 3 in 4 consumers use Google Maps when searching for nearby businesses. eMarketer ). More than 200 million Instagram users visit a business profile at least once per day. eMarketer ). Content marketing statistics for SEO. Jumpshot ). Moz ). ( serpIQ ). statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Biznology

OCTOBER 14, 2015

If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. You’ll find out: New sources of B2B data you may not have known about before. This seminar will help. Thanks to all our sponsors!

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design'

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The Most Successful B2B Companies Are Using Video. It’s not surprising.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. A recent article from eMarketer highlighted the fact that users spent an average of 3.3 Our latest newsletter focused on Google+ Pages for Business. minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Biznology

JUNE 23, 2017

eMarketer ). And Facebook knows better than anyone, what are their interests and value to best connect with a business’ solution. TYPE OF BUSINESS: B2C or B2B? While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C. digital ad revenue last year. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Crimson Marketing

MARCH 19, 2015

Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” ” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Close-mindedness.

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Optimizing for Voice – An Essential Tactic for Businesses Today. His business provides IT support and advice on the topics of cloud services, managed services, app development and more.

Marketing Management 176

Marketing Management Emarketing SEO Search Marketing 176

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. 2020 has changed the rules in many parts of business. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. What are the company’s business goals and objectives? Who’s on the buying committee and what are their wins? Existing customers.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing.

Top of Funnel 282

Top of Funnel Buyer's Journey Trends Lead Scoring 282

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. If you find that your business objectives have changed over the course of the year, take the time to evaluate and re-define them.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Keep personas focused on the business environment.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic. billion ($2.69

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56