B2B BtoB Content Rules 
ViewPoint
MAY 23, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. billion two years ago.
LeadSloth
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. My focus is on B2B, rather than B2C. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle.
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Exo B2B
JULY 9, 2019
It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. These three topics, and it’s part of the problem, affect both the customer relationship in B2C, as well as inter-company in B2B and, if we push it further a bit, companies and employees in B2E.
markempa
JUNE 8, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.
markempa
JUNE 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. mean, come on. This is called PR 2.0.
Industrial Marketing Today
JULY 29, 2010
The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. Johnson (GPJ). Unfortunately, the answer is a big NO.
Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.
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