Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

B2B Marketing Traction

MAY 3, 2011

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn.

Social Networks 100

Social Networks Planning Product Social Media 100

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. They prefer LinkedIn, a professional network that's all about getting business done.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Webbiquity

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Social Media 100

Social Media Vendors Media B2B 100

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing ». The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Marketing Insider Group

FEBRUARY 10, 2014

Some writers and bloggers piled on. Facebook Vs. Linkedin Vs. Twitter. That Twitter and Facebook (and Linkedin and other networks) each has a different role in the social web and may not compete directly for users or growth (although they do compete for ad budgets). Linkedin is for professional networking.

Twitter 100

Twitter Blogger Linkedin Network Marketing 100

GreenRope

MAY 28, 2020

Social media is the most obvious place to share your content. Most businesses have at least one social profile, and many of your team members have their own social networks. Make use of these networks and encourage everyone to share your continent with their own audience. Social Media.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

EveryoneSocial

FEBRUARY 16, 2021

This guide lays out all of the categories of influencers to support your marketing goals and social media strategies. What Are Social Media Influencers? Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. Macro Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. You shouldn’t just get involved in social media to the extent necessary to do your day job. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. Social Media B2B.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media. What is SlideShare?

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. WARC) 94% of B2B marketers implement ABM strategies. LinkedIn) An ABM strategy can boost marketing revenue by 208%. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Most blog platforms such as WordPress and Blogger include this. If the blog author is on social networks, provide links to their profile. What do other bloggers think about this list? A way to subscibe to the blog (typically an RSS feed).

Business Blogging 100

Business Blogging Features RSS Blogger 100

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. Experiment. Use news releases for exposure, not backlinks.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. I now have 32 new people (and growing) that I can network with who share my similar background and interests.

Social Media 100

Social Media Web 2.0 Media Blogger 100

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Chris Koch

AUGUST 23, 2011

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. So much so that it takes a PhD.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. So much so that it takes a PhD.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. One way to achieve this is by adding guest bloggers to your strategy. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be a social-media networker.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Webbiquity

FEBRUARY 10, 2011

8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Share this on LinkedIn. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

ClearVoice

SEPTEMBER 10, 2020

LinkedIn: Marketing Solutions Blog. Career-focused social networking site LinkedIn offers a section of thought leadership articles on their blog to get the curious mental wheels turning for their audience of critical thinkers. Webinar slides. 2 examples of first-person content.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Sharpspring

SEPTEMBER 21, 2021

The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. LinkedIn: Just Share Your URL.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107