Buzz Marketing for Technology

NOVEMBER 20, 2006

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Blogger 100

Blogger Copyright Buzz Privacy 100

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. A journalistic story always begins with a professional statement (lead) that attempts to answer the “5 Ws” (Who, What, Where, When, and Why). Tone and Structure.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

ViewPoint

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing.

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Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Create buzz. Thank them for buzzing. Lead with leaders. Prop them up.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. You can embed videos and forms to capture leads.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. For contributing bloggers, SMI provides exposure, traffic (only content snippets are posted, not complete posts) and simplicity (no requirement to write exclusive content). Post on Google Buzz. Share this on Facebook.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. B2B Online Marketing Blog Content Marketing' Comprehensive “How-to” Posts.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

DECEMBER 15, 2010

Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide. And I think the attention is well deserved. It blooms naturally.”.

Eloqua 120

Eloqua Blogger PR Forrester 120

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

ClearVoice

OCTOBER 5, 2021

You see, before content marketing came into vogue, I was a longtime blogger and one of the first content managers on the planet. Which is every business today, since every business (B2B and B2C) must have a digital presence to exist. Your content engages visitors, which eventually turns leads into sales opportunities.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

FEBRUARY 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Writing on the Web

SEPTEMBER 27, 2010

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2009

Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.

B2B Marketing 48

B2B Marketing Marketing Analytics Tools B2B Planning 48

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. case studies and demos). UnitedLinen. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Every great B2B company started out as an entrepreneur’s dream. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. Shana Hyder ’s The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Vidyard

JUNE 5, 2014

However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. After planting their “seeds” (the bloggers), Ford achieved 4.3

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

B2B Marketing Zone Posts

JULY 9, 2009

B2B Marketing Hot List. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Buzz Marketing for Technology , June 8, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

MLT Creative

JANUARY 12, 2011

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Seven Ways to Revive a Neglected B2B Blog. What’s the next big idea in B2B? The LinkedIn Company Profile: Is your B2B in the top 1%? Women and Chocolate in B2B Marketing.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

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Auto Responder Digg Best Practices RSS 100

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Post on Google Buzz. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. As one example, baby product retailer Magic Beans generated more than 100,000 leads in a month. For both consumer-driven and B2B marketing, networking is key.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Web 2.0 Privacy Policies Buying Cycle RSS 60

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. How Much B2B Content is Enough? by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MAY 23, 2012

We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer. So what are the 7 myths that hold B2B companies back? Start listening!

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Marketo Social Media Media Buzz 48

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. It's mostly based on buzz and mass popularity. link] [link] Innovate AZ Would You Try It With a Fox?:

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Paid Search Agency Advertising Agencies CAN-SPAM PR 121

SalesIntel

MAY 17, 2023

As a result, you get leads and conversions. Business-to-Business (B2B) marketing, however, is a little different. Implying strategies for increased B2B leads can be very profitable. Implying strategies for increased B2B leads can be very profitable. Things like content formats also matter in B2B marketing.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Content Marketing Institute

MAY 7, 2018

In the B2B world, Copyhackers is a prime example of a brand voice that perks up ears. And it’s a refreshing change to this land of B2B corporate speak and dullness. It was a unique, powerful, and memorable lead magnet that created a lot of buzz and pushed a ton of leads down the funnel. Which means? Be consistent.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 22, 2011

Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network. That includes Google profile, Google Contacts, PicasaWeb albums and photos, Stream and Buzz.

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Google Buzz Social Media Social Networks 48