102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
How Does B2B Marketing Compare to B2C?
OCTOBER 9, 2014
This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Stacy Thompson (Senior Content Marketing Writer).
How Has Content Marketing Valuation Matured?
JUNE 9, 2016
I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. And marketers just weren’t equipped to go back to their desk and tactically hammer it out on their own. Content marketing takes time.
Manufacturer Successfully Uses a B2C Online Marketing Tactic
Industrial Marketing Today
JULY 25, 2011
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. Think Beyond B2B. Steal from B2C.
6 Great B2B Business, Marketing, and Strategy Books
FEBRUARY 12, 2015
Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
5 Problems with B2B Marketing…and How to Fix Them
AUGUST 28, 2014
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. Marketers Are Slow to Embrace New Trends.
5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs
NOVEMBER 17, 2015
There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. The same should go for the B2B website.
Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
It's All About Revenue
NOVEMBER 7, 2011
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).
How Pipeline Marketing is Changing The B2B Marketing Role [Interview]
NOVEMBER 4, 2015
The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible.
The B2B Marketing Value of a Personalized Customer Experience [Interview]
MARCH 8, 2016
The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION?
B2B Social Media: An Underutilized Method for Improving SEO Performance
MAY 26, 2016
As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Content Marketing Distribution.
How B2B Marketers Find Value in Data and Analytics Tools [Interview]
OCTOBER 6, 2016
Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. For an answer to this question and insight into the use of these resources, we spoke to Nimish Vohra, the senior vice president of marketing at Regalix.
B2B Marketers Lose with Inbound Only Strategies
NetLine B2B Marketing
OCTOBER 17, 2016
B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie.
There Is No One Size Fits All B2B SEO Program
JANUARY 6, 2015
High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. The Role of Content Marketing for SEO. B2B Marketing Exposure.
The Slow Adoption of MarTech for Digital Marketing Execution [Interview]
JUNE 7, 2016
The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job. WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO ADOPT MARTECH, DESPITE THEIR INVESTMENT IN IT? In other words, marketing is now more data-driven.
Top Online Marketing Power Words (Hint: Free Is King)
JANUARY 6, 2014
On Huffington Post, Steve Tobak gives us the “ 11 Words You Should Never Use in Sales or Marketing ” (starting with “customer-focused”). Six marketing power words that work for almost any company. No; this is (still) perhaps the most important word in marketing, at least in B2C.
How B2B Marketers Are Finding Value in Social Media [Interview]
FEBRUARY 7, 2017
Social media marketing continues to play a critical role in how marketers connect with their target audience. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”. How can marketers better leverage platforms aside from Facebook? Their ubiquity can work against marketers’ efforts to get consumers’ attention.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market.
Delivering Results through Content Personalization [Interview]
SEPTEMBER 8, 2016
Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.
Overview of the AdWords Structured Snippets Extension for B2B Advertisers
OCTOBER 11, 2016
As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B? These snippets can really shine for the right B2B advertiser.
How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
JUNE 16, 2015
It’s pretty common for clients to believe that the callout extension, with its natural scheduling features and short text limits, is much better suited for consumer or B2C sales. This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will.
20 Truths I’ve Learned as a Content Marketer
FEBRUARY 17, 2015
B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. 1 ) Content marketing strategies take time to mature. 3 ) Content marketers must show, not tell.
Content, Stories and the Blurring of B2B and B2C Marketing
JULY 26, 2011
Content has for many years been treated as the ugly duckling of the online marketing universe. B2B and B2C: it’s all just people-to-people. Again: both in B2B and B2C. The role and impact shows how the lines between B2B and B2C marketing are blurring.
Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]
MARCH 14, 2017
B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 We spoke to Douglas Spencer , president of Spencer Brenneman Strategic Branding , for more insight into why B2B organizations are focusing on this type of marketing.
Jay Baer Exposes 4 Common B2B Social Media Mistakes
It's All About Revenue
SEPTEMBER 28, 2011
by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make.
5 Amazing Infographics to Guide Your Online B2B Marketing
Modern B2B Marketing
MARCH 23, 2011
by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures).
6 Stats B2B Marketers Must Pay Attention To in 2014
JANUARY 27, 2014
While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. 39% of marketers want to increase investments on curated content marketing.
10 of the Most Successful B2B Blog Post Themes
JANUARY 13, 2015
These three words are critical to the content marketing process from start to finish. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites.
B2B Marketers: Is Your Online Brand Working?
B2B Marketing Traction
DECEMBER 4, 2013
According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers?
How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
JANUARY 10, 2017
Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. How have you seen Martech specifically benefiting B2B marketers?
Self-efficacy in B2B Online Marketing
B2B Ideas @ Work
JUNE 13, 2011
The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B. So remember the concept of self-efficacy the next time you’re developing any B2B online marketing campaign.