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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing?  In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. Creativity. Targeting.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Stacy Thompson (Senior Content Marketing Writer).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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How Has Content Marketing Valuation Matured?

KoMarketing Associates

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms. Content marketing takes time. Absolutely.

How to Time B2B Email Marketing Campaigns for Success [Interview]

KoMarketing Associates

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. “With B2C, consumers are engaging during the week and converting over the weekend. For B2B, this doesn’t easily apply.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth by Sean Greehan.

5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Your Thoughts?

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5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs

KoMarketing Associates

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. Below are some of the areas where all B2B companies could learn from e-commerce businesses. The same should go for the B2B website. Call-to-Actions.

How Pipeline Marketing is Changing The B2B Marketing Role [Interview]

KoMarketing Associates

The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible. Dave Rigotti: “The full report is about the state of content marketing. WHY DO YOU THINK THIS IS THE CASE?

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The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. B2B marketers are connecting the dots.

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. So, Why Does Social Matter to B2B Companies? Content Marketing Distribution. Link Building. Make your content shareable.

Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. Most of us are familiar with selecting a color from a drop down menu or a swatch when we go shopping online for clothes.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. And content marketing ROI remains difficult to measure. Case studies (64%).

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. Digital marketing has become more complex than ever.

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

It's All About Revenue

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).  Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend? What do you think?

The Slow Adoption of MarTech for Digital Marketing Execution [Interview]

KoMarketing Associates

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job. WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO ADOPT MARTECH, DESPITE THEIR INVESTMENT IN IT? First, we are still in the early adoption stage for MarTech tools such as marketing automation. In other words, marketing is now more data-driven.

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There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization. The Role of Content Marketing for SEO. B2B Marketing Exposure.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C.

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?

How to Generate New Keyword Ideas

KoMarketing Associates

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. For example, I typed in b2b marketing and phrase match returned b2b marketerb2b vs b2c market size , and b2b target market. To me, this is silly. People use words to search! FAQFox. SERPStat.

B2B Marketers Lose with Inbound Only Strategies

NetLine B2B Marketing

B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. For inbound marketing to be effective all of the below steps need to take place: 1. WHAT’S AN INBOUND STRATEGY?

Top Online Marketing Power Words (Hint: Free Is King)

Marketing Action

On Huffington Post, Steve Tobak gives us the “ 11 Words You Should Never Use in Sales or Marketing ” (starting with “customer-focused”). Six marketing power words that work for almost any company. No matter what industry you’re in, the following six words and phrases deserve serious consideration as part of your online marketing language: Free. Content Marketing

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B? These can be highly descriptive but probably not the types of headers you’d readily use in the B2B space. These snippets can really shine for the right B2B advertiser.

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20 Truths I’ve Learned as a Content Marketer

KoMarketing Associates

B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Many B2B leads stay in the pipeline for quite some time, presenting content marketers with an opportunity to continuously educate and build credibility. The same model should be followed by content marketers.

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

It’s pretty common for clients to believe that the callout extension, with its natural scheduling features and short text limits, is much better suited for consumer or B2C sales. This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. B2B E-commerce Promotions. Key Tips for B2B Callouts. Trade Shows Messaging.

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Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

Content has for many years been treated as the ugly duckling of the online marketing universe. Or better, I maybe should say “it starts to change” because every day again I have to notice how companies succumb for the old ways of push marketing under pressure of internal silo-driven personal short-term priorities. B2B and B2C: it’s all just people-to-people.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 38.6% of B2B marketers say they currently use mobile in their strategies.

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10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

These three words are critical to the content marketing process from start to finish. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 5 Lessons Content Marketers Can Take Away from the 2014 World Cup. Read, write, review.

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Jay Baer Exposes 4 Common B2B Social Media Mistakes

It's All About Revenue

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Jay Baer at the MarketingSherpa B2B Summit. 3.

5 Amazing Infographics to Guide Your Online B2B Marketing

Modern B2B Marketing

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1.

B2B Company Websites

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). B2B Company Websites. Often very vague amongst B2B’s. Learn more here ).

A Closer Look at Activating the New American Mainstream in Marketing [Interview]

KoMarketing Associates

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place. We are all looking to engage with that market of one.

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. What does this mean for B2B Marketers? 1.

How Marketers are Rethinking the Content Generation Process [Interview]

KoMarketing Associates

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. Marketing needs to sell things. B2B marketers are interesting.

The Big Bang Theory of B2B marketing

Integrated B2B

Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. B2B’s Big Bang. By 2016, B2B marketing has truly become rocket science. B2B marketing challenge. B2B skillsets.

The Most Effective Time to Tweet

Sazbean

Tags: Analytics B2B B2C Business Content News & Notes Social Media Social Networks Strategy digital strategy internet marketing internet marketing strategy Marketing online marketing promotions real-time web social media strategy tweet twitter promotions twitter strategy web 2.0

Self-efficacy in B2B Online Marketing

B2B Ideas @ Work

The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B. The page that came out on top had a more “marketing-style design,” but also featured another key difference that I think may have been its greatest advantage: It told visitors upfront that there would be a four-step download process.

How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. There’s no denying it—today’s B2B marketers have their work cut out for them. But what can marketers do to actually overcome this challenge? Branding does indeed matter in the B2B buying process. Follow Jen on Twitter @leadjen.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Most marketers are used to talking about their own products or services, but remember that buying decisions usually start with a customer pain point or a specific need. The selection process might start with your potential customer conducting a web search on the problem she seeks to solve, such as “managing online marketing.” Content should help, not sell.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs.