by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. Too many B2B marketers assume their customers don’t use social media, or don’t use it to gather intelligence. Thinking Too Big. Facebook. MORE >>

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1. The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. MORE >>

It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. The demographics of the company itself were considered the most important intelligence marketers could use to decide whom to market to as well as how to do so. Marketing was all about us finding qualified leads …or so we thought. The ways in which our potential customers approach buying now looks an awful lot like how an online-savvy consumer buys. Have a question? MORE >>

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes. look at each should help you better understand where your brand is and where you want take it. MORE >>

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