B2B Event Marketing Marketing Online Marketing 
Webbiquity
JULY 30, 2020
As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.
KoMarketing Associates
AUGUST 6, 2019
The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.
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KoMarketing Associates
SEPTEMBER 12, 2017
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.
KoMarketing Associates
FEBRUARY 26, 2015
If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Event marketing is for more than just potential customers.
KoMarketing Associates
SEPTEMBER 22, 2021
Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.
KoMarketing Associates
FEBRUARY 4, 2016
A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.
KoMarketing Associates
FEBRUARY 9, 2016
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? It diversifies the content marketing mix.
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