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Does Direct Marketing Have A Role In Inbound Marketing?

Stevens & Tate

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing.

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Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious? Both are marketers.

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Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious? Both are marketers.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. Not the how.

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Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

But maybe there’s an easier way to do B2B social media marketing better. So much so that they’ve added a feature to posts and ads so marketers can add call-to-action buttons. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

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