B2B Marketing Media Plans Online Marketing 
Hinge Marketing
APRIL 20, 2016
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.
Convince & Convert
MAY 25, 2010
This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.
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Webbiquity
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).
Outgrow
JULY 8, 2020
Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!
Marketing Insider Group
MARCH 24, 2011
Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Biggest Mistake Marketers Make.
Industrial Marketing Today
APRIL 30, 2010
With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. See my post Rule of 5 for B2B content development. If the market has shifted and it’s no longer relevant.
KoMarketing Associates
JANUARY 22, 2019
Just because everyone is on Instagram doesn’t mean you have to be (this can sometimes be the case particularly in the B2B marketing space). Take into account your paid efforts as well as significant market changes and contributing factors to performance when analyzing your findings. What worked? What didn’t?
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