B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. I’ve seen actual samples. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Modern B2B

SEPTEMBER 28, 2023

This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Schubert B2B

JUNE 22, 2023

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business.

Consulting 62

Consulting B2B Marketing B2B Business 62

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Below we cover important steps to create a successful B2B case study.

Case Study 111

Case Study Case Studies Studies Work Management 111

B2B Marketing Directions

JULY 2, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. Here's one mistake marketers need to avoid. Data undeniably holds great potential value for marketers, but it can also be a double-edged sword.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Sample 52

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. 4 Reasons You Should Act on Influencer Marketing. A cheesy marketing stunt? HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Cover image by Joseph Kalinowski/Content Marketing Institute.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Customer Experience Matrix

JANUARY 17, 2011

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. Beware that it's a big file and can take several minutes to load.) Vendor names have been replaced with football teams and the specific details are excluded.

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

Savanta

JUNE 12, 2016

Here at Circle, our view is that NPS isn’t always the best metric in B2B environments (we explain why here ), but it does have a role to play. Well, first ask a reliable and representative sample of your customer base how likely they are to recommend you. So what does a ‘good’ NPS score look like in B2B markets?

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Content4Demand

MAY 4, 2021

But you don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit. This marketing task is more science than art—although you could argue there’s a bit of both. The post Content Audits 101: Assess B2B Marketing Value appeared first on Content4Demand.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. As the pandemic has ebbed, it appears that the importance of content marketing has actually increased.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. If your team struggles to deploy a marketing strategy and can’t seem to stay organized, you might benefit from creating a digital marketing roadmap. What is a Digital Marketing Roadmap? Determine Goals/KPIs. Buyer Persona.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Biznology

MAY 5, 2021

Do you know of a growing B2B company that sells only domestically? So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation. B2B marketers with prospecting lists. Exclusively B2B. Both B2B and B2C. I can’t think of one.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Can we provide an ABM (Account Based Marketing) list for you to call? What type of reporting do you do and can we see samples? Can you provide us with a call recording sample?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Customer Experience Matrix

JANUARY 20, 2011

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Here's a screenshot: You can also download an interactive sample. Well, that and the fact that the e-commerce features of the www.raabguide.com Website need some work.

Marketing Automation Services 120

Marketing Automation Services Sample Vendors Lead Scoring 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Having resounding success with B2B marketing email happens.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

The Mx Group

OCTOBER 9, 2018

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Marketing Reports with Meaningful Metrics. Campaign / Tactic Effectiveness. Funnel Analysis.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. What Is B2B Marketing Research, Anyway? What Are the Benefits of Marketing Research?

Research 94

Research B2B Marketing Sample Planning 94

B2B Marketing Directions

OCTOBER 3, 2021

Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. This is the first of three posts that will discuss some of the B2B-specific findings from The CMO Survey. Over two-thirds of the respondents (69.8%) were affiliated with B2B companies, and 94.1%

CMO 96

CMO Customer Surveys B2B Allocation 96

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Samples and free trial campaigns.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 182

Paid Content Campaigns Examples B2B 182

NetLine

SEPTEMBER 22, 2020

We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. Fortunately, when you’ve got an engine as powerful and efficient as Audience Explorer , it’s easier to take the collective temperature of the market. Marketing Strategy.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

DemandBase

APRIL 3, 2019

Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? There is strong interest in AI among marketing and sales. AI is expected to deliver benefits that check off some long-standing items on the sales and marketing wish lists.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Zoominfo

MAY 20, 2018

Here are a few sample questions to consider: What product or features were you initially interested in? Prior to the interview, prepare the company by explaining the purpose of the conversation, get their consent to record the conversation, and even provide them with a few sample questions. Was it a good fit from the start?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Content4Demand

JUNE 30, 2020

We know that B2B buying decisions have become increasingly complex, with more people involved in the buying process. SiriusDecisions has been researching and reporting on this and has created a manifesto: “the B2B buyer is a group, not an individual.” As B2B buyers, this can definitely lead us down a wrong path.

B2B 105

B2B Sample Statistics Buy 105

Top Rank Marketing

JUNE 9, 2020

Okay, marketers, here’s your content marketing challenge for the day. Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly. . If you can get your head around this monumental task — well, you’re probably Sofia O’Malley , Global Marketing Director at Dell Outlet*.

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52