Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 105

Social Media Template Work Management Marketing Management 105

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. As the pandemic has ebbed, it appears that the importance of content marketing has actually increased.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Hubspot

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

Budget Programs 97

Budget Programs Allocation Marketing Budget Work Management 97

KoMarketing Associates

OCTOBER 23, 2018

Most marketers do. Some are tools and some are hacks. Some can be applied to your entire testing program, or to your entire site. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. Want to optimize your optimization efforts?

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Content4Demand

MAY 4, 2021

But you don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit. This marketing task is more science than art—although you could argue there’s a bit of both. Web Content Audits. But that’s not the only valuable approach to auditing web content.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. If your team struggles to deploy a marketing strategy and can’t seem to stay organized, you might benefit from creating a digital marketing roadmap. What is a Digital Marketing Roadmap? Determine Goals/KPIs. Buyer Persona.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Only B2B

SEPTEMBER 27, 2022

Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. How can you produce more of them?

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

NetLine

SEPTEMBER 22, 2020

We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. Fortunately, when you’ve got an engine as powerful and efficient as Audience Explorer , it’s easier to take the collective temperature of the market. Marketing Strategy.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness.

Marketing Agencies 2 69

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 69

Velocity Partners

JANUARY 24, 2024

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of millions. But the challenge for B2B brands is: you aren’t Spotify. And what can B2B marketers like you steal from Spotify Wrapped? Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Source : LYFE marketing (blog).

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Heinz Marketing

NOVEMBER 12, 2019

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit. While sales and marketing professionals may understand the value of video, what are they doing to actually act on it? Methodology. Video is here to stay!

Research 93

Research Video Marketing Budget Programs B2B 93

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. What Is B2B Marketing Research, Anyway? What Are the Benefits of Marketing Research?

Research 94

Research B2B Marketing Sample Planning 94

The Mx Group

OCTOBER 9, 2018

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Marketing Reports with Meaningful Metrics. MAP/CRM Syncing — Work with What You’ve Got! Funnel Analysis.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Valasys

SEPTEMBER 21, 2021

Data is the fuel that helps the revenue engine of B2B organizations to run as they should, and the best B2B businesses know that really well. After all, B2B data is the backbone of your branding strategy. Today, B2B brands are grappled with the problem of low ROI or poor campaign results.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52

Sage Marketing

MARCH 24, 2019

This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. Marketing starts with goals. PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. More customers. More users.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. How to Use the Dashboard.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

SalesIntel

JANUARY 9, 2023

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. You might call it your relevant market or your sales addressable market.).

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

B2B Marketing Directions

FEBRUARY 9, 2020

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The 5 Principles Of Growth In B2B Marketing describes the findings of research conducted by Les Binet and Peter Field, two highly-regarded, UK-based experts on advertising effectiveness.

B2B 64

B2B Allocation Budget Programs B2B Sales 64

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Rev

JUNE 21, 2023

We’ll help you begin brainstorming some ideas by looking individually at the definitions of sales prospecting and lead generation, as well as examples of how you can apply them in your B2B marketing and sales processes. Fortunately, there are now many innovative tools and techniques that can help you prospect more effectively.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Altitude Marketing

OCTOBER 17, 2018

One of the keys to success for business-to-business companies is knowing how to run a B2B marketing campaign. Start Your B2B Marketing Campaign, Test & Measure. Introduction: What is a B2B Marketing Campaign? A B2B marketing campaign is not just some pretty creative, a tagline and a few print ads.

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Rev

MARCH 22, 2023

But it’s actually given a name to a function that’s been needed in the data-driven B2B world for a LONG time. Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. You might call it your relevant market or your sales addressable market.)

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130