KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences. Painting a Different Picture of Needs & Preferences.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Tony Zambito

MAY 31, 2017

In the 1980’s and 1990’s, ABS, the acronym for Account-Based Sales, was all the rage then. Yet, we cannot lose sight of the importance of sales in account-based strategies. For example, if an organization adopted Miller Heiman, sales began their efforts with filling out as much of the “blue sheets” as possible. Common Thread.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

JUNE 16, 2020

B2B Accelerates Online Commerce. Business-to-Business has done what can be characterized as a slow crawl towards online commerce. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). These include the frequency of B2B meetings, effective use of meeting rooms, time spent in meetings, win rate, and influenced revenue.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. When in fact, the intelligence obtained have little to do with how businesses and markets are fundamentally changing. The digital revolution in B2B is creating new ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast?

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Tony Zambito

SEPTEMBER 27, 2015

For the sake of clarity, we can refer to B2C as the consumer journey and B2B as the buyer’s journey). The way consumer journeys or buyer’s journey are constructed are inadequate for the needs of Marketing and Sales. Taking The First Step On A New CMO Journey. Fundamental Flaw. Some are heeding to this call.

Allocation 100

Allocation Buyer Personas CMO Press 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? “Marketing is now the strategy arm that is leading, sales is following.” ” – said no B2B salesperson ever #marketing #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. Writing for other blogs is a fantastic way to share your expertise and get your name out there," says Linn. Mark Schaefer.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Tony Zambito

MAY 23, 2017

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. In other words, companies should avoid treating each area as “one-off” tasks to perform. Understanding Decisions Is The Focal Point. That is – buyer decisions.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. by icon 54.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

OCTOBER 26, 2015

CEOs and CMOs today should not be confused with newer terminologies surrounding this traditional perspective. This is still a narrow buying process perspective designed to view the buy/sales cycle to a “win” as opposed to a “loss”. Importance Of B2B Ethnography Grows In The Digital Economy.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

OCTOBER 4, 2015

Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Yet, we still have miles to go. Will you help?

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. In sales for the past few decades, it has been called understanding the buying process. The implications to marketing and sales are profound.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The Video Marketing Performer: Act-On Talk about business impact!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Tony Zambito

JANUARY 22, 2017

The introduction of the cloud has uprooted many B2B businesses whose foundations were built on hosted premise software. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets. Account-based sales were the rage in the ‘80s ‘90s.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

DECEMBER 13, 2015

When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Particularly in B2B, marketing and selling organizations have attempted to map out buyer decisions in steps, stages, phases, or journeys. by Gregor Črešnar.

Buyer Personas 100

Buyer Personas B2B Sales Lead Ranking Research 100

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Talk about business impact! No problem!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? Be careful about reducing prices as a promotional effort to increase sales. Some Pricing Issues.

Pricing 100

Pricing Price Elasticity Work Management 100

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. This can include the use of tracking from sales automation and marketing automation to keep honing in on the profile of buyers most likely to engage.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

JANUARY 3, 2016

Nearly 60% indicated they were frustrated their buyer personas were based on typical product management and sales intelligence factors and did not result in the expected deeper understanding – this is the same result from the previous year. 80% of the respondents were from B2B organizations. Reflective Commentary.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. A CMO’s guide to picking the right market research by iMedia Connection. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Ambal's Amusings

SEPTEMBER 17, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Business moves fast.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Talk about business impact! No problem!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. Then the Internet came along and changed everything.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MARCH 18, 2012

This is how a VP of Sales in the software industry put it to me recently in my research: “Here is what it looks like…we are actually selling more of our product into our larger accounts than ever before….but…over Predictive Buyer Modeling Is Changing the Future of B2B (buyerology.com). Follow @tonyzambito. Related articles.

SMB 100

SMB Enterprise Management SME Work Management 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Buzz 100

Tony Zambito

NOVEMBER 8, 2015

While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors. Emotions are factored into maps : emotions are a significant portion of buying behavior and decisions today in B2B. Understanding Buyer Interactions Matter. Related articles.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100