Tony Zambito

NOVEMBER 1, 2015

B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. inbound marketing Role of the CMO b2b marketing plans' We need to track engagement and conversion rates and improve our marketing to increase both.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

KoMarketing Associates

AUGUST 19, 2013

Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

Tony Zambito

SEPTEMBER 27, 2015

The point here is CMOs will need to recognize that to achieve deeper customer engagement in consumer or buyer’s journeys, they will need to connect with the goals and goal-directed behaviors occurring throughout the entire journey and series of micro-journeys. Taking The First Step On A New CMO Journey. Some are heeding to this call.

Allocation 100

Allocation Buyer Personas CMO Press 100

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). This post originally appeared on the Cintell blog. You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). that result in sales, partnerships, business development, influence, and investments.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Tony Zambito

APRIL 17, 2016

For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. Interestingly enough, as well, is after a few years of CMO tenure trending upwards, the average tenure is trending downward. Could there be a correlation here also?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

ANNUITAS

MARCH 20, 2014

CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit. Redefine B2B from “business to business” to “business to buyer” – interesting @SherylPattek #marketingopssummit. Chris Wong IBM #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. And I quickly found that no list is perfect.).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Well, read this post from the author of the Altimeter study, Omar Akhtar , published on Jay Baer ‘s blog, a content marketing guru.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

MARCH 21, 2013

Currently, I am the SVP of Marketing Communications which is a group that is responsible for translating business strategies to marketing and brand strategy. I am a member of our Marketing Leadership Team to support our CMO with the transformation of the marketing organization. I am also a member of the SAP global leadership team.

Paid Search Agency 100

Paid Search Agency B2B Thought Leadership Advertising Agencies Thought Leadership 100

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Did you know that while podcasting seems new, it’s been around for nearly 40 years? B2B Marketing and More. B2B Better.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. Illustration entitled Insight by Yu Luck. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

JUNE 16, 2020

Business-to-Business has done what can be characterized as a slow crawl towards online commerce. Especially for the next two years as the world awaits a vaccine. Or, if a vaccine cannot be discovered, the virus somehow goes into remission. B2B Accelerates Online Commerce.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Tony Zambito

MAY 23, 2017

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. For example, the Starbuck’s app definitely influences my choice, besides the great coffee, on where I go to get coffee. Buyer’s Journey Is A Pursuit.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

Tony Zambito

MAY 31, 2017

Illustration by Gregor Cresnar. Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an example of how an old concept can be recycled and be claimed anew again.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

MLT Creative

MAY 17, 2010

Taking a cue from one of Chris Brogan's recent blog articles , I wanted to follow his lead and turn my #MarketerMonday recommendations from the #BroganMemphis event into a blog post. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy. Check out his blog, {grow}. Follow and learn.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Webbiquity

APRIL 26, 2010

Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. A CMO’s guide to picking the right market research by iMedia Connection. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Vidyard

NOVEMBER 6, 2018

Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

MLT Creative

SEPTEMBER 2, 2011

“If you don't think, you'll have time for blogging,” he said. Try 30 blogs in 30 days.” ” This happened to be during a time period when my work schedule had begun to sap my blogging efforts, and I couldn’t shake Gass’ challenge from my head. View Billy's Other Blog Posts.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Vidyard

NOVEMBER 6, 2018

Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

MLT Creative

OCTOBER 28, 2010

@dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

Vidyard

NOVEMBER 6, 2018

Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Conference this week. I assume it was also a topic at your event.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Conference this week. I assume it was also a topic at your event.

Trends 100

Trends Work Management Marketing Management Buzz 100

Ambal's Amusings

SEPTEMBER 17, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Tony Zambito

NOVEMBER 2, 2016

Today’s companies, in consumer or business-to-business markets, are faced with varying degrees of vulnerabilities to innovative digital transformation. Both consumer and business-to-business expectations have risen considerably on both fronts in the past few years. Vulnerability Applies To All – So Does Opportunity.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

SEPTEMBER 19, 2016

Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

JUNE 26, 2016

For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing. by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104