Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JANUARY 29, 2024

Then, enrich it with specific details about the course, like unique selling points or expert testimonials. Generating Blog Post Titles Coming up with catchy blog post titles is crucial. At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Tip: Use the AI-generated draft as a foundation.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. You’re more likely to sell a solution with the right content than with aggressive sales tactics. Here’s your current B2B buyer. Admittedly, it was much harder to make B2B sales decades ago. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Studies reveal significant changes to how B2B buyers select suppliers. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Someone experiences that “Aha!”

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Webbiquity

JANUARY 22, 2021

This is known as your USP or unique selling point, and it should feature heavily in your advertisements, product descriptions, and website. Failure to differentiate makes you blend in with every other company that sell similar products, reducing your earning potential significantly. Contributed post.

Business 237

Business Startups Paid Search Agency Press 237

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. And sometimes, it feels downright impossible. Create persona profiles.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Marketing Insider Group

AUGUST 30, 2021

But, it’s become harder to connect and build trust with customers. But, it’s become harder to connect and build trust with customers. So, we want to market and sell OUR solutions. Your goal is to connect to how your customer is thinking and feeling. The problem with modern sales and marketing. Let me explain. The result?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Social Selling Mistake #1: Leading with a sales pitch. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

Sales Qualified Leads 362

Sales Qualified Leads Lead Ranking Lead Scoring Leads 362

Marketing Insider Group

JUNE 13, 2023

B2B companies and high-ticket sellers needing to coax buyers through a sales funnel can benefit most from these campaigns. It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Webbiquity

OCTOBER 21, 2020

As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. To succeed, brands need to redefine their branding for the digital age by focusing on three essential domains: Brand identity and unique selling proposition (USP). These are: Brand.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

Marketing Insider Group

DECEMBER 3, 2020

Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. A brand story makes it easier for clients to connect with you and stay engaged. Your business can create a niche for themselves by selling products in different sizes or packaging varieties.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Zoominfo

JUNE 13, 2018

Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers. Keep reading! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Webbiquity

JUNE 15, 2021

Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Guest post by Priyanka Desai. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? What makes a good lead magnet? Easy-to-digest.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Navigate the Channel

MARCH 11, 2024

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. trillion today to $5.4

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Zoominfo

SEPTEMBER 29, 2019

If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Webbiquity

JUNE 30, 2022

As inspiration, take a look at how Revelation Machinery uses the logos of the best-known brands for the used machines that they sell on their new website. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices.

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

Marketing Insider Group

JULY 1, 2020

Engagement is a way for businesses to gauge how connected their audience is with their brand and how often they are interacting with its content. According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. Click To Tweet.

Lead Ranking 326

Lead Ranking Lead Scoring Planning Leads 326

Marketing Insider Group

FEBRUARY 7, 2023

A successful messaging framework represents your business’s unique selling points and is easy for both customers and team members to understand. B2B customers complete 70% of the buyer’s journey without speaking to a sales representative. Brand messaging frameworks keep blogs , podcasts, videos and other content aligned.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. Page Contents 5 B2B Social Marketing Strategies 1. Change up your content schedule 5 B2B Social Marketing Strategies 1. Free Downloadable Resource: The B2B Marketer’s Guide to Social Media Success 3.

Social Marketing 105

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 105

Marketing Insider Group

MAY 13, 2021

Whether you’re a founder or work as a marketing executive, your personal brand can help you sell your ideas to your audience. Whenever they see your blog posts or social media posts, they will be able to tell it’s your post without even seeing your name. Think about your personal brand and if that may be the problem.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Zoominfo

MAY 8, 2019

How much time do you spend on selling vs. non-selling activities? Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. True sales productivity boils down to two things: numbers and time.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Season for trends & predictions has arrived!

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. At Content Marketing World in Washington D.C.,

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. In other words, they have pain points they need fixing. Types of Customer Pain Points.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

MAY 30, 2019

Check out these statistics: When calling a direct dial number at the director level, a sales rep is 46% more likely to connect ( source ). When calling a direct dial number at the VP level, a rep is 147% more likely to connect ( source ). has a 164% better connection rate than at 1 to 2 p.m. Keep reading!

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179