MLT Creative

SEPTEMBER 2, 2011

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. should you share a case study vs. white paper? I encourage you to check out MarketingSherpa's B-to-B Lead Generation Handbook.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Televerde

MAY 17, 2018

This event provided insight into the broad spectrum of sales and marketing through lunch-and-learns, product showcases, case studies, keynotes, and yes, even over many plates of hors d’oeurves and seemingly endless cocktails. Providing soil, water and sun doesn’t always mean demand or sales pipeline will sprout and flourish.

Demand 69

Demand B to B Case Study Case Studies 69

Bound360

APRIL 25, 2018

It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

DemandBase

MAY 17, 2019

No SiriusDecisions track had more sessions than the 11 devoted to Account-Based Marketing, and there were another 19 case studies that had “ABM” explicitly included in the title. After a week of reflection, though, there were a few themes that started to emerge: ABM is here.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

ViewPoint

JUNE 7, 2016

Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Biznology

MARCH 26, 2012

Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? Free information. Qualifies beautifully. To be avoided are generous offers that motivate high response but poor quality. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

ViewPoint

OCTOBER 6, 2015

There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. We have dozens of case studies to illustrate it. That’s what it takes to be an efficient marketer today. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Biznology

OCTOBER 14, 2015

A lively case study of how a tech company used data to fuel its business growth. You’ll find out: New sources of B2B data you may not have known about before. The top 5 techniques for keeping your data clean and fresh. Today’s most effective applications of data in B2B marketing.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Hinge Marketing

NOVEMBER 1, 2013

Our study was part of a larger study involving four other professional services industry groups. The overall study included 822 Buyers and 533 Sellers. The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Bonus : Make a video case study.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Have you had success integrating outbound and inbound? Please share your experiences AND your resutls.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Biznology

SEPTEMBER 3, 2015

Our sponsors deliver over 100 case studies, which are highly valued by attendees. But some, like SiriusDecisions, are run like a profit center, with sponsors and exhibitors paying the freight. Our value proposition is convenient access to useful information,” says Gillespie.

Conference 80

Conference Trends B2B Trade Show 80

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Vague calls to action don’t get the desired result. Stephanie Tilton Recommends.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

APRIL 8, 2011

And if you would like to get a look at the work itself, I’ve included what we call our “Quick Study Case Studies” too. Kelly was on stage for our entry for The @B2BTOTY Awards (The B2B Twitterer of The Year), for which we were a finalist. Here they are: The "Transformation" Campaign for Higher Education - NIIT.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 28, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

AUGUST 1, 2011

In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., that can be repurposed and restructured for sharing via social media. You don’t have to create all your content; be a great curator, too.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Biznology

MAY 31, 2012

So, that white paper or that case study that customers are dying to see? The idea is that a B2B marketer should offer up the juiciest content only to those that “pay” for it with some contact information. Show us some ID first.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

MLT Creative

OCTOBER 21, 2011

You’ll earn loyal customers, and some of the best and most believable case-studies, as well. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP. Energy Efficiency. Mainframes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

WebMarketCentral

JULY 7, 2008

However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. This is where the paradox of video quality comes in. There you have it.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

The ROI Guy

SEPTEMBER 3, 2010

Analyst case studies and validation, and peer social network recommendations are key to early engagement success. Sources: 1) MarketingSherpa and KnowledgeStorm survey - [link] 2) SiriusDecisions B-to-B Buyer's Survey 2010 3) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%).

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

WebMarketCentral

AUGUST 6, 2007

While blogs and podcasts can be effective at reaching senior managers, C-level executives are much less likely to forward ANYTHING than are lower-level employees.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So, and that’s exactly what happened with my case study. Click to access unedited transcript. Unedited Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. What is it? That is his process. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Biznology

OCTOBER 28, 2013

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types. Here are five of the great marketing ideas I picked up from Epic Content Marketing : Content formats than I’d never thought of.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

JULY 25, 2013

Case studies. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' There may be some hidden gems you can put to good use. To stimulate your thinking, here is a working list of the types of content assets to search for: Archived webinars. Blog entries. Infographics.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? So that’s why I think what you’re going to talk about today is really important.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Anything Goes Marketing

MAY 17, 2009

sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. Why not have one on Why they switched? Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers."

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

APRIL 1, 2021

Cause I was just doing some calculations on a case study that I, I want it didn’t end up being a case study. So I think I’m talking about the being agile and having the agility to spot it, test it, run it. That’s right. So, you know, you bring up a really good point. Jim Ewel (14:38): Yeah.

Planning 52

Planning Work Management Marketing Management Business 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48