BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

InsightSquared

MAY 25, 2021

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. To view the full report and research findings, please visit: [link] . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Did you know that over 55% of websites don’t receive organic traffic because they lack backlinks? 30 – 40 is below average.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. NetLine tracks content consumption for more than 400 job functions, more than 300 industries and sub-industries, and organization size. hours, down from 33.3

Research 52

Research B2B Paper Content 52

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) The research found that marketers recognize the importance of AI and expect its use to grow significantly in the near future. in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. This was compared to just 80% of average performers, and 63% of underperformers. Marketers’ Continued Investment in CX.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. Findings from Arizona State University’s Seidman Research Institute. You see, employability and employment are only half the battle. Until today…. depending on age.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Engagio

JULY 16, 2019

But, what do the best B2B organizations do to find success with ABM? The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The average number of target accounts across tiers 1, 2 and 3.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Without high quality data, previous research indicates that many marketers are unable to provide an optimal customer experience.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Hinge Marketing

DECEMBER 11, 2019

On average, B2C brands had an emotional connection with between 10% and 40% of buyers. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. In fact, research and development budgets are 7.2% larger, on average, than marketing budgets at most companies.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Marketing Insider Group

NOVEMBER 6, 2023

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. When someone wants to engage with your organization, you invite them to your website to learn more and get involved. That’s why we’ve created this guide!

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

Vision Edge Marketing

MAY 16, 2023

Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. While there may be a number of signs an organization isn’t firing on all cylinders, these three are among the most common.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Ranking 191

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

SEPTEMBER 3, 2020

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% recorded in 2019. 500 Marketers.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

MindFire

JUNE 16, 2021

These posts are worth $67,629.67— Over the last five months, my posts received: 1,272,191 views 3.03% engagement 55 comments p/post (average) To understand what’s working, how you can do the same, and why these posts are worth $67,629.67 in FREE organic reach, I recorded this short video for you ?

Linkedin 94

Linkedin Research Stats Analysis 94

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Furthermore, investing in ongoing training and upskilling programs for existing employees can help create a data-literate workforce throughout your organization.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

JUNE 7, 2021

79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. While inbound marketing can be effective, research shows that the most successful ABM marketers don’t wait for leads to take the bait.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. In 2021, the average consumption gap across all job categories was 33.3

Research 52

Research B2B Purchase Intent Paper 52

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Average completion rate and stories length. Average reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Vision Edge Marketing

APRIL 4, 2023

It’s estimated that the average adult makes about 35,000 decisions every day. Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. That’s about 2000 decisions per hour. Analyzing this data has emerged into its own industry.

Lead Ranking 203

Lead Ranking Lead Scoring Allocation Analytics 203

KoMarketing Associates

NOVEMBER 10, 2021

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Although many marketers have access to large amounts of data, previous research suggests that they are still struggling with its quality.

Statistics 230

Statistics Custom Publishing Marketing Report Marketing 230

Martech

MARCH 25, 2024

We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. On average: 10.75 62% of generative links came from sources outside the top 10 ranking organic domains. of generative URLs directly matched a page 1 organic URL and 17.9% links appeared in SGE answers.

Studies 85

Studies Paid Search Agency Google Product 85

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Keyword research and selecting the right keywords to embed in your content are crucial. Contributed post. Image credit: Mohamed_Hassan on Pixabay.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Ranking 103

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

SERP 246

SERP Keywords Eye-Tracking Planning 246

B2B Marketing Directions

NOVEMBER 7, 2020

billion on content marketing this year, according to new research commissioned by The Branded Content Project. For example, Borrell found that companies in travel/tourism, live entertainment, sporting events, clothing and recreation have reduced spending on content marketing in 2020 by an average of 19%.

Spending 68

Spending Research Content Marketing Planning 68