Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Take advantage of these tips and tricks to create quality content that both Google and people will love. What is content automation, and why do you need it? Think about it.

Marketing Automation Services 85

Marketing Automation Services Automation Top of Funnel Work Management 85

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. By analyzing data points like keyword usage, readability levels, grammar accuracy, etc., Guest post by Lisa Sicard. The latest ChatGPT stats show what took the world by storm with the use of this technology.

Marketing AI 310

Marketing AI Curation Content SERP 310

Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. In the example below, the page title is “What is marketing automation?” Use your most important keyword in the title, but do so naturally.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Martech

AUGUST 30, 2021

Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. All the while, Google continuously becomes more intelligent, using machine learning and AI to serve users the most relevant information in the most effective way. Intermediate: Automated insights.

Automation 119

Automation SEO Aggregators Act-On 119

Brightedge

OCTOBER 9, 2020

A simple Google search has become complicated. The layout of the search engine results page (SERP) is also up for grabs. The layout of the search engine results page (SERP) is also up for grabs. Close the deal by showing them product pages and ensuring your brand features on Google Images and in the Local 3-Pack.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Valasys

AUGUST 3, 2023

Introduction Do you find yourself drowning in a sea of SEO tasks, from exhaustive keyword research to laborious competitor analysis and mind-numbing performance reporting? Enter the Automated SEO Platform – your secret weapon to conquer the SEO landscape and reclaim valuable time and resources. What Is Automation?

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 81

SERP Marketing Automation Services Work Management Lead Scoring 81

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” Each tool builds on existing frameworks and data back automation to get exceptional results; this is the sweet spot.

CMS Development 111

CMS Development SEO Trends API 111

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Let’s look at an update. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. Because engines like Google have automated the SERP process, sometimes the snippet is not the designated meta description (Google can generate snippets based on the search).

SEO 122

SEO Optimization SERP Mobile Advertising 122

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

EMagine B2B Blog

MARCH 5, 2019

This might sound cynical, but I’m starting to get to the point where, whenever Google Ads rolls out a new feature, I begin wondering what they’re trying to replace. Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Google’s New Metrics. Average Position.

Google 78

Google SERP Impressions CPC 78

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Exact-Match Keywords Are Going Obsolete.

SEO 145

SEO SERP Trends Keywords 145

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Next, spend time analyzing your target keywords so that you know your biggest competitors. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. As of right now, we know how Google feels about using AI. Leveraging AI for Keyword Research and Optimization Is AI-generated content good for SEO?

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. It’s easy to get caught up in creating new content that Google will love, but what about your existing content? Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

SEPTEMBER 5, 2022

Every new Google algorithm update is meant to help searchers find useful information faster, better, and more reliably. The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). Click To Tweet.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

Marketing Insider Group

MAY 30, 2023

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. AI tools can automate repetitive tasks and help businesses free up time to focus on more important areas. Have you thought about using AI for small business marketing to make your life a little easier?

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Keyword research/rank analysis. Other vendors develop and manage a proprietary database of keyword terms. Vendors source this data differently, however.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Stevens & Tate

DECEMBER 16, 2022

Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. Google and other search engines would use algorithms to rank content based on these factors. However, the introduction of marketing AI has changed the way Google is able to rank content.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Expanded SERP Real Estate: Dominating the search engine results page (SERP). Keywords are the bridge that connects your ads to potential customers actively searching for products or services.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

SocialPilot

FEBRUARY 19, 2024

Does using AI content violate Google’s helpful content guidelines? When a user gives a prompt (keyword, phrase, or topic), the AI applies this learned knowledge to generate new content that aligns with specified parameters such as tone, style, and subject matter relevance. These questions are a name of a few.

Generation 97

Generation Psychographics Content User-Generated Content 97

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Ads have the potential for more impressions for different reasons, especially when they're keyword-savvy, attractive, and relevant. This metric is greatly impacted by budget.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. Work with native speakers for keyword research. No one likes to read content generated by an automated translator.

Practices 141

Practices SEO Best Practices Domain 141

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Google AdWords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Marketing Insider Group

DECEMBER 29, 2020

Follow Google’s E-A-T criteria as you create your content. Source: Google. In the past, content marketers could claim both the featured snippet and a SERP entry. Now, Google’s changed the game. In other words, it counts as one of the 10 Google search results. Set up workflows and email automation.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Sprout Social

AUGUST 28, 2023

Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Its AI and automation power the processing of 50,000+ messages a second in Listening and 600M+ messages per day. It analyzes search term SERPs and compares your content against the learnings of top-ranking pages.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 52

Paid Search Agency Google Ads CTR 52

seo.co

DECEMBER 19, 2021

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. The search engines know what related terms to expect for any given keyword; they have gotten pretty smart. It reads the article. Human (Does it read well?).

Optimization 115

Optimization Keywords SERP SEO 115

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Zoominfo

AUGUST 26, 2018

SERP-rise parties. The second page of Google. Keyword stuffing. What’s the best way to build a comprehensive keyword list? None – they’ve automated it. How did Yoda get his first lead? He used the Sales Force. What kind of marketing does Dracula do? A-COUNT-based marketing. He had a high churn rate. Knock, knock!

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. This means it’s both a high traffic and high intent keyword.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101