Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Think about your target audience. Get ready to dive in.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

DECEMBER 19, 2022

By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Key Takeaways.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Marketing Insider Group

JUNE 12, 2023

Over a third of that audience still felt the impact a week later. How can you make the kind of content that sticks with your target audience? Rather, content becomes remarkable when it sticks with the audience and motivates them to action. Simply put, remarkable work is above average and worth taking note of.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Marketing Insider Group

AUGUST 7, 2023

That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. Stop shouting at your audience and start having conversations with them. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? The best copywriters have both strong technical skills and the ability to use empathy to resonate with audiences. B2B copywriters typically work for multiple clients in different industries. Their goals, brand voice, style, and target audience will also vary. Quick Learners. Goal-Oriented.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Understanding the nuts and bolts of how CustomGPT works will give you a clearer picture of why it can be a valuable tool for your business.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JUNE 7, 2023

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. In fact, it’s gotten more complicated in some respects.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.”

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. It’s a tough world out there.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

FEBRUARY 14, 2023

Key Takeaways: Start off strong by defining your target audience and any subsections before you start emailing. For starters, nail down your target audience and the different sub-groups within that audience. These are your strongest tells to what your exact target audience is looking for!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Using your database effectively will guide your marketing efforts to hit the jackpot, aka, your business goals.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Your audience is your muse.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities. We’re just working through a checklist of search terms.

SEO 144

SEO SERP Content Keywords 144

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

FMG Suite

APRIL 25, 2024

Share The Right Content Seeing results from LinkedIn requires a content strategy, which includes understanding what types of content do and do not work. Write Your Copy For Your Audience Many social media users think the bulk of their message relies on their content. Write several sentences and they will undoubtably take notice.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. What I want it to do (write compelling copy to increase conversions). Let’s break it down: 1.

Marketing AI 137

Marketing AI Marketing & Strategy eCommerce Banners 137

FMG Suite

APRIL 25, 2024

Question 1: What are the best ways to post so that the LinkedIn algorithm will work in your favor? Getting the algorithm to work in your favor is crucial because it can impact the overall performance of your post, and when it comes to “hacking” the algorithm, here are a few things that can help: Engagement is critical.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. We’ve been thinking about it since 2022.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. However, the task is a bit tricky.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Your audience will be able to tell if AI cranked out your content without any of the above considerations and your campaign will suffer. It depends.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. of the users on TikTok , 2.6%

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. It should work hand in hand with other content marketing initiatives. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. They understand the industry well and make your ads work. They handle ad writing, find the best keywords, and track your ads’ performance. Proven Strategies for Effective PPC Pest Control To succeed in PPC Pest Control, use strategies that work.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Martech

APRIL 11, 2024

You better believe I’m writing about that. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. They can also find behavior patterns in target audiences. A marketing campaign using AI to help dogs in shelters get adopted?

Classified Ads 107

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 107

FMG Suite

APRIL 25, 2024

Great home pages contain several elements, but there’s a rule you can use to see if they are working: the “five-second rule.” It’s a real story, one you want to write in the first person. Next, talk about the people who work at your firm. When creating your services page, do these things: Write in the problem-solution format.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Oktopost

JUNE 6, 2023

As a writing enthusiast herself, Clare shares her social content strategy that focuses on three main categories: internally generated thought leadership content, curated content from industry news, and more personal content that provides a glimpse into their company culture. Her approach involves a monthly meeting and two new goals.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

JANUARY 25, 2024

I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. We’re doing that in my business and it works well. Gaining expertise is hard work.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129