EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Mentioning Companies on LinkedIn When Sharing Value: Tag LinkedIn company pages without leaving EveryoneSocial Status: Live! Always tag for the benefit of your brand reputation and theirs.

Tagging 52

Tagging Linkedin Press Profiling 52

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Use Your Brand Voice To Talk To Your Followers.

Social Media 152

Social Media Media Cost per Acquisition CPA 152

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Liveintent

FEBRUARY 8, 2022

Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help? Dynamic Audiences work hand-in-hand with LiveConnect tags.

Practices 71

Practices Top of Funnel Advertising Funnels Best Practices 71

Liveintent

DECEMBER 2, 2021

Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help? Dynamic Audiences work hand-in-hand with LiveConnect tags.

Top of Funnel 71

Top of Funnel Work Management Advertising Funnels Marketing Management 71

PathFactory

AUGUST 15, 2022

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication in your content categories.

Tagging 52

Tagging Top of Funnel Content Work Management 52

RebelMouse

JUNE 12, 2023

Reaching a new audience is one of the best aspects of landing on MSN. We’ll then populate MSN slideshows with your lead media and headline, with related posts based on their primary tag. Through RebelMouse's partnership with MediaFeed , we’re offering our publishers the opportunity to onboard their content to MSN.

Cost Per Thousand 52

Cost Per Thousand CPM Curation Custom Publishing 52

Contently

JULY 16, 2020

” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.”

Branding 185

Branding Brand Identity Case Studies Domain 185

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Branding 113

Branding Brand Identity Marketing AI Social Media 113

Hubspot

DECEMBER 20, 2019

Now think about whether you've provided the functionality so your own webpages are ready for a global audience. If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. There are two different types of language tags: HTML tags and hreflang tags.

Tagging 96

Tagging SEO Sample Content 96

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Hubspot

FEBRUARY 27, 2019

Even if you’ve just created the next “ Charlie bit my finger ” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience -- and which ones it won’t. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Keyword Keg.

Tagging 95

Tagging Youtube Cost Per Click CTR 95

Sprout Social

AUGUST 8, 2022

The platform can break down content topics, audience size and demographics for any given account. This includes your titles, descriptions and tags. Tubics will recommend fixes, tags and descriptions for videos that may be underperforming. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment.

Youtube 104

Youtube Tools Social Media Keywords 104

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Optinmonster

MAY 12, 2021

Tagging subscribers helps you stay organized by creating different groups. In this post, we’ll show you how to add Mailchimp tags to a signup form in WordPress. Before we dive in, though, let’s get clear on why you should use Mailchimp tags in the first place. Why Use Mailchimp Tags in Signup Forms.

Tagging 57

Tagging API Template Click Rate 57

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. For brands targeting younger audiences , TikTok is a gold mine. Enlarge your audience: TikTok has millions of users distributed across 140+ countries. Moreover, 47.4%

Effectiveness 131

Effectiveness Business Advertising Agencies Viral Marketing 131

Choozle

DECEMBER 3, 2019

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor.

Tagging 57

Tagging Paid Search Agency Ads Ad Exchange 57

PathFactory

OCTOBER 9, 2019

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication and holes in your content mix.

Tagging 64

Tagging Top of Funnel Work Management Content 64

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. In GoPro’s post, you will notice that the messaging is without a call-to-action, but the products are tagged on this post.

Facebook 98

Facebook Practices Best Practices Privacy 98

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Parse.ly

MARCH 11, 2020

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Want to compare only authors with overlapping coverage areas and audience expectations? Use the section and tag filters to narrow down to relevant results. Different topics (e.g.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Parse.ly

SEPTEMBER 17, 2019

The odd one out: tags. The one piece of metadata that sticks out from the rest is tags. At a high level, tags are terms that relate to a piece of content. The most common type is subject matter tags, which describe what the content is about. Most of the time you’ll have some tags laying around in your CMS.

Tagging 45

Tagging CMS Development Practices Best Practices 45

Liveintent

APRIL 5, 2022

You want to run an advertising campaign targeting your ideal audience, but there are endless options and platforms to discover, onboard, build, and activate those audiences. As an advertiser, you’ve probably got lots to keep you up at night, but audience targeting shouldn’t be one of them. Enter Audience Manager.

Advertising Agencies 62

Advertising Agencies Work Management Marketing Management Efficiency 62

Hubspot

MAY 25, 2018

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. That’s why we partnered with MediaFeed , a seasoned audience development studio. Reach New Audiences Reaching a new audience is one of the best aspects of landing on MSN.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Liveintent

JANUARY 25, 2022

Rather than wait until 2023 to test different ways of targeting audiences and customizing campaigns, it’s smart to look into alternatives now to ensure you’re well prepared. Advertising on sports-themed newsletters would allow you to advertise your products amongst audiences already keyed into sports. Here’s how.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Anyword

AUGUST 8, 2023

With this integration, you can take advantage of Anyword’s powerful marketing capabilities (like smart Target Audiences, Brand Voice features, and your best performing messaging) everywhere you write! Does it speak a language your audience will connect with? Let’s dive right in! But is it the right copy? The short answer is: no.

Branding 52

Branding Brand Identity Landing Pages Rules 52

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Learn more here.

Work Management 93

Work Management Marketing Management Marketing Analytics Tools Planning 93

ConvertKit

DECEMBER 16, 2021

Enter Facebook Custom Audiences. By linking your email list with a custom audience on Facebook, you can be sure you’re always landing your ads in front of the right people at the right time. What is a Facebook Custom Audience? A Facebook Custom Audience is a group of people who have previously engaged with your business.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Sprout Social

OCTOBER 22, 2019

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. Finding and researching your Instagram target audience.

Buyer Personas 95

Buyer Personas Tagging Demographics Advertising Agencies 95

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Instead, it should be simple and engaging so a wide audience can appreciate the posts. Add Subheadings and Meta Information.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94

Act-On

DECEMBER 9, 2023

We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. Additionally, some program assets were outdated and needed refreshing to stay valuable to the target audience. What do they need from us?

Open Rate 212

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 212