Captivating a global audience: Why social data is the key to your esports marketing strategy
Sprout Social
AUGUST 26, 2020
It’s one of the fastest growing industries worldwide, with an audience of over 500 million viewers and revenue expected to hit $1.1 But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. ESPN is showing video games so playing 2k15 for days straight in your underwear is now legit.
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