Digital B2B Marketing

JANUARY 19, 2012

To see SEO benefits from Google+, your site, pages and content need to become part of “Your Audience’s World” on Google+. To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. Business and Personal separation. Each has its challenges.

Google 100

Google SEO Branding Brand Identity 100

Digital B2B Marketing

APRIL 16, 2012

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. Site Personalization Recognizing repeat visitors is only one possible use case.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

APRIL 4, 2013

Media companies say they can target and engage your audience: how are they doing it? Do they have experience targeting your audience for similar marketers with similar goals? Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. Question it. You Must Question.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

JANUARY 24, 2013

This blog doesn’t develop an audience. It Isn’t Connected to the Business Being “all about your audience” can go too far. If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. With no results, support quickly dries up.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

MARCH 12, 2014

Find personal cloud computing solutions. Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

SEPTEMBER 10, 2013

List rentals can also reach a larger portion of a given target audience than purchased lists. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. You are working on a very targeted program and will only be using the list a couple times in the year.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

APRIL 3, 2012

Just like personal gifts with strings attached are not as appreciated, when we see the strings attached, they lose their impact. Projecting a Selfless Image In order to humanize a company in social media, companies need to create the perception they are altruistically serving their audience. Ask your audience.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Beyond the unscientific nature of the two surveys, they are different audiences. My commuter survey was a broad audience, marketers likely represented a small percentage.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Beyond the unscientific nature of the two surveys, they are different audiences. My commuter survey was a broad audience, marketers likely represented a small percentage.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

SEPTEMBER 6, 2011

The media surrounds your audience. When someone says it isn’t performing, it is nearly a personal affront, [.]. The creative is impactful. The content is compelling. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion.

Optimization 100

Optimization Planning B2B Marketing Campaigns 100

Digital B2B Marketing

JULY 17, 2013

You attempt to type “camping” in a personal email. You know your target persona better than you know any real person in your target audience. Or if you aren’t ready to get so personal, which ones describe the marketers around you? Your fingers instinctively type “campaign” instead.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JUNE 4, 2013

Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. What Didn’t Make the List.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. every publisher reports the audience likes their specific publication best. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

AUGUST 7, 2012

Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. I’m not in Pingdom’s target audience and have never seen content from them yet I have found their tools through search and through the recommendation of other bloggers.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

APRIL 25, 2012

I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. One of my personal goals in social media is to engage with people interested in modern B2B marketing. Your goal is to serve your prospective audience, not your tribemates. I use Triberr.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

AUGUST 28, 2012

Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow? Isn’t that the kind of person you need on your team?

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

MAY 17, 2011

As professional and personal lives intertwine, business marketing messages compete with new family pictures for attention. Your Audience is Driving. For inbound marketing, your content is responsible for delivering your message and persuading the audience. It is no longer content or context. Relevance requires BOTH. Publishing.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. Don’t worry about filtering off an audience this is really engaged in the content.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

MARCH 25, 2011

Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges. Personal connections.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

APRIL 25, 2013

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. If you just shared your own stuff, wouldn’t you be the online equivalent of the person at a cocktail party that just talks about themselves? In a bad way. In Summary.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

JUNE 21, 2012

It isn’t About Selling The primary focus is connecting with the audience, not selling the game. Call of Duty 2 is not the only first person shooter game to include futuristic weapons and realistic scenarios. The B2B Marketing Lesson B2B marketing content can captivate your audience and transcend your solution offering as well.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. I’m passionate about marketing that serves the audience and helps the audience make the right decision. In my personal life, I’m always running behind.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 16, 2012

Business and personal lives are blending and as business people we are always connected. Your audience must be at the heart of your marketing, and as your audience changes, your marketing must change as well. However, these are just changes in business.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

APRIL 11, 2012

The average person online in the US was served 19,000 banners in 2011. If 31% of banners are not seen, every person still sees more than 13,000 banners a year. It is up to you, as a marketer, to ensure your marketing and advertising is reaching and making an impact on your audience.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

MARCH 1, 2012

HIF) is an awesome website run by the coolest person in the world, Goob. According to Quantcast, FreewareFiles.com’s audience tends to be 18 to 24 years old and accesses the site from home 83% of the time. This is not the audience profile of a site providing business software. Example 1: Sage on Hey, It’s Free!

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

FEBRUARY 25, 2014

Gary Thuerk, referred to as the father of spam, said “I never fill out any personal information on Web sites because it all goes into some kind of marketing database” in an interview with eSecurity Planet. Are you not sure how a new marketing opportunity may be received by your audience? Look to the golden rule.

Rules 100

Rules Paid Search Agency Banners Barriers 100

Digital B2B Marketing

SEPTEMBER 11, 2012

A commitment to maintaining Twitter as a valuable platform for personal and professional discussion and engagement. Specifically, we will require audience target to include no more than 15% of Twitter users in a given area. A sustainable business structure for Twitter that allows them to continue to exist.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

OCTOBER 11, 2012

Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec. If you want that advantage, you need to look beyond your audience’s needs and priorities and become the company they aspire to work with. Not just the ones that seem safe or are good for your resume, but the ones you just want?

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 21, 2012

Standing out from the crowd, some marketers will focus on delivering value to their customers first and foremost, with great offerings supported with information, tools and resources that provide value to the target audience, even if they are not a customer. Eighteen years from now, privacy will be a very different debate.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

JANUARY 5, 2012

Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to. Your Turn Are you planning to personally simplify in this Year of More (the Amazon scenario above is personally appealing to me), or how can you as a marketer help your customers to simplify?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

NOVEMBER 29, 2011

The sales team calls on every mid-sized and large customer and meet with most in person regularly. Inbound marketing assumes you need a way to reach your audience. This company’s marketing consists of a catalog. But what if you are already reaching them?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

The sales team calls on every mid-sized and large customer and meet with most in person regularly. Inbound marketing assumes you need a way to reach your audience. This company’s marketing consists of a catalog. But what if you are already reaching them?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Who are the people (influencers) that will influence your ultimate target audience? Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Your Target and Goal Who do you ultimately want to influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Who are the people (influencers) that will influence your ultimate target audience? Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Your Target and Goal Who do you ultimately want to influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. Reaching the Audience Email. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2014

The combination of audience and targeting consistently put it in the consideration set and LinkedIn is already a solid traffic source for many B2B marketers. The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. Create Lots of Audiences.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

APRIL 20, 2016

Reaching everyone in large organizations like IBM, Ford or Citibank, when you only care about a very specific audience, can become expensive, particularly with CPMs from account-based advertising providers that often start close to $20. Your Personal Profiles. Onboarding Offline Databases. Because we tell them!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100