Trending Sources

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 1) TwitterCounter.

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After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

A steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. Inform sales about the event. If sales is following up on all of the webinar leads, make sure they’re prepared with information about the webinar, such as the topic, the presenter, and key messages and take-away. Post and promote the on-demand recording.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter. Have you used any of these tactics on Twitter?

B2B Marketing Trends for 2016

meaningfully with different target audiences. and Twitter followers. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. audience.

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. It happens.

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Email?

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? As little Twitter has grown up it is now squarely in the gunsights of Facebook, which can only survive and thrive by increasing its “marketshare” of our personal information. The three unique value propositions of Twitter.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. What might this mean for marketers?

B2B Marketing Trends for 2016

meaningfully with different target audiences. and Twitter followers. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. audience.

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. A weightier task forces the audience to expend more cognitive effort. So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. It’s not a whole lot better on Twitter or LinkedIn. Disadvantage #2: Social media increasingly requires advertising to reach your audience. Social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% Second step: Beyond reach and deliverability.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. What is a Twitter Chat? Not often.

B2B Marketing Trends for 2016

meaningfully with different target audiences. and Twitter followers. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. audience.

Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. So, who really owns Twitter?

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Find Kerry on Google+ and Twitter. See what they did there?)

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time. The reason? The answer is personalization.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important. Remember That It’s All About Your Audience – Not You. At a loss for a topic?

Better built than bought – how to build your email marketing list

Biznology

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Your lead magnets need to provide real value to your target audience. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material. Here’s why.

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Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter. How it Works.

Top Twitter Marketing Techniques to Connect with Your Audience

Hinge Marketing

With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience. If you’re new to Twitter marketing , it can seem like a strange new world. 8 Twitter Marketing Best Practices 1.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m. Twitter Followers: 1.47m.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. Are you considering the multiple segments within your audience?

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

To succeed on the Internet today, you have to create content that ignites and that takes an audience. A focus on Twitter. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. I have 20 ideas for you … all starting with Twitter. Why Twitter? Look on your Twitter profile.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

Three Tips for Improving Twitter Ad Campaigns

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. Now what?

Foursquare Unbundles; Appeals to a Audience Exhausted by Social

Synecore

Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? We’ve also made it simpler to syndicate and curate content from Twitter, Facebook, Instagram, Flickr, Hootsuite, and your ScribbleLive streams. Realistically, from the audience’s point of view, everything has started to look the same. The answer is the new ScribbleLive Engage.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time… Twitter’s influence is potent. Twitter is pretty key for B2B content marketers, too.

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. For instance, serving specific prospects or customers targeted information at the right time and on the right channel based on their distinct profiles and preferences sounds like a fantastic model, but how do you actually deliver on that goal? Why Audience Segmentation Matters. Location. Function.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Find Your Most Engaged Audience. Segment Based on Sales Cycle Stage.

Spot 45

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

To succeed on the Internet today, you have to create content that ignites and that takes an audience. A focus on Twitter. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. I have 25 ideas for you … all starting with Twitter. Why Twitter? Look on your Twitter profile.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

The Basics of Twitter Marketing in 2016

Content Standard

Today, almost every brand you can name has a Twitter account. The text-based platform has been around for years, and it’s drawn massive engagement from a global audience. If you’re a brand marketer, you already know the value of Twitter marketing for your social media strategy. The opportunities for marketing on Twitter continue to evolve over time.

5 Health Care Brands that Make Twitter Marketing Look Easy

Content Standard

There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. What’s more, it is centered in humanity—which means audiences will care about it. ExpressScripts gets on its audience’s level—and, with a 20.5K

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. For all marketers in the information age, today’s technology allows us to test ideas without sacrificing budget, and ultimately gives us a seat at the leadership table. Marketing Marketing Technology

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