Trending Sources

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. It’s not a whole lot better on Twitter or LinkedIn. Disadvantage #2: Social media increasingly requires advertising to reach your audience. Social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales.”  . Let’s take it a step further.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

Content Marketing Playbook: Strategy and Roadmap

Identifying Your Audience 13 IV. devoted audience of over half a million monthly read- ers and commonly tops Reddit boards with ground- breaking stories about the emerging technologies GE. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. where they could serve an audience and thrive. of information.

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. It happens.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important. Remember That It’s All About Your Audience – Not You. At a loss for a topic?

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m. Twitter Followers: 1.47m.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. In 2000 the average adult’s attention span was 12 seconds.

Content Methodology: A Best Practices Report

audiences in the channels. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. audiences consume content, but also the content formats, topics, and contributors. that will resonate with those audiences. potential audiences for an organization’s content.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time. The reason? The answer is personalization.

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Find Kerry on  Google+  and  Twitter. See what they did there?)

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. What is a Twitter Chat? Not often.

Evangelizing a Content Marketing Program

by building an audience and tying your content back to. Audience — Ultimate Content Strategist Playbook: Optimization. work so you can create better content and con- tinuously build a bigger and better audience. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape.

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter. How it Works.

Top Twitter Marketing Techniques to Connect with Your Audience

Hinge Marketing

With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience. If you’re new to Twitter marketing , it can seem like a strange new world. Twitter Marketing Best Practices 1.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

To succeed on the Internet today, you have to create content that ignites and that takes an audience. focus on Twitter. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. have 20 ideas for you … all starting with Twitter. Why Twitter? Look on your Twitter profile.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? We’ve also made it simpler to syndicate and curate content from Twitter, Facebook, Instagram, Flickr, Hootsuite, and your ScribbleLive streams. Realistically, from the audience’s point of view, everything has started to look the same. The answer is the new  ScribbleLive Engage.

Staffing and Launching Your Content Marketing Program

and information. clearly defined audience and a sense of all the gaps. opportunity to capture your audience’s attention. helpful to keep your goals focused on the audience you want to serve. give you information you can’t find anywhere else on the. the words of Joe Chernov: “[O]wning your audience. to ‘protect’ that audience from marketing’s shadow.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. Are you considering the multiple segments within your audience? 3.

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. For instance, serving specific prospects or customers targeted information at the right time and on the right channel based on their distinct profiles and preferences sounds like a fantastic model, but how do you actually deliver on that goal? Why Audience Segmentation Matters. Location. Function.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Enjoy! . 1.

Three Tips for Improving Twitter Ad Campaigns

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. Now what?

B2B Marketing Trends for 2016

meaningfully with different target audiences. and Twitter followers. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. audience.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

Foursquare Unbundles; Appeals to a Audience Exhausted by Social

Synecore

Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 2. Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). just didn’t have time for it.

How to protect yourself on Twitter

Biznology

Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter. Hijacked Hashtags. Hijacked Accounts. Seriously.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Segmenting their audience on social media. Other platforms including Twitter, LinkedIn, and Instagram have followed suit. Paid targeting is effective because it enables companies to get a specific message in front of a specific audience. Organic targeting allows users to tailor their content to specific audiences without paying to promote a post. Organic. Facebook.

B2B Marketing Trends for 2016

meaningfully with different target audiences. and Twitter followers. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. audience.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Find Your Most Engaged Audience. Segment Based on Sales Cycle Stage.

Media 47

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

To succeed on the Internet today, you have to create content that ignites and that takes an audience. focus on Twitter. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. have 25 ideas for you … all starting with Twitter. Why Twitter? Look on your Twitter profile.

Take Your Audience Development Inbound

Hubspot

It’s getting harder—much harder—for media companies to acquire engaged audiences. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment. As a publisher, you have step 1 down: you’ve already built an audience. Laser-focus on search intent.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

B2B Marketing Trends for 2016

meaningfully with different target audiences. and Twitter followers. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. audience.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it?

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Twitter is one example of this, since it recently introduced its own Audience Insights – a tool to help marketers better understand their key audiences on the channel.

5 Amazing Ways to Impact Your Audience with Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. ” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Quizzes.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. But, it can be hard sorting through the tweets to find that shiny gold nugget of information. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Earn trust.