Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 2.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Stats About Your Audience 10. hours per day, making room for many opportunities to engage with your audience via high quality content !

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? Lots of vendors call themselves video platforms, but each do wildly different things for different audiences. We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Tailor your videos to specific segments of your audience, addressing their interests or challenges.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. YouTube history statistics. YouTube user statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Start by conducting market research to discover what works best for your target audience. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Determine your audience.

Impressions 78

Impressions Product Video Marketing Work Management 78

Webbiquity

AUGUST 4, 2020

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. And, you’ve already tested the content on social, so you know that it works and resonates with audiences.

Barriers 127

Barriers Brand Identity Branding Content 127

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. When considering retargeting campaigns, it’s essential to select channels that align with your target audience, marketing objectives, and budget.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Benefits of Webinars for Business.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. If livestreaming is a part of your video strategy, using Facebook’s Live video metrics can help you refine your approach to live audience. Stand-out YouTube video metrics. Channel: allows you to link to another YouTube channel.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Vidyard

APRIL 13, 2017

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move. YouTube Cards. Enter End Screens & Cards.

Youtube 66

Youtube Mobile Marketing Video Marketing Interactive Marketing 66

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

MAY 25, 2022

How to Target a B2B Audience on Google Ads. Booking a demo. Reach YouTube viewers . For example, if this campaign is about getting demos, choose that option. Demo sign-ups, free trials, or scheduling a sales call may be considered a conversion. . The most common campaign goals are: . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Heinz Marketing

MAY 16, 2023

Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. Each platform has its own strengths and weaknesses, so it’s important to do your research and choose the one that best aligns with your business goals and target audience.

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Zoominfo

JUNE 19, 2018

When your audience tunes in, show off the product’s features and explain how it will be valuable to customers. You can even reveal a product while it’s in its beta stage, and allow your audience to offer feedback and suggestions to fine-tune the product to fit their needs and preferences. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. Longer video lengths aimed at people willing to give 15-30 minutes of their day should be leveraged for webinars or on-demand demo videos where your audience is interested in your product/service.

Top of Funnel 72

Top of Funnel Video Marketing Tips Paid Search Agency 72

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Use this moment to get them to sign up for a custom demo of your product, just for them.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Scoop.it

MARCH 26, 2020

Adding insights to curated content helps you provide context for your audience and set the tone as the industry leader. Sharing with the right audiences. YouTube channel uploads. If you have a list of emails for your external audiences, such as partners, investors, or journalists, you can build them into your Scoop.it

Curation 74

Curation Press Paid Search Agency Content 74

Directive Agency

OCTOBER 2, 2019

While you can layer various options together to build an audience you think may respond well, you can remove the guesswork and use your actual data ad platforms to learn from through the use of lookalike audiences. Maximizing Potential on Key Audiences. Maximizing Potential on Key Audiences.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. If an astounding ROI business case is delivered with incontrovertible logic and a burning call-to-action to an audience of people who are dozing off, it isn’t going to be effective. Your audience needs to be paying attention for anything to get through to them.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Create New Audiences and Applications While you’re drilling down on your target audience, don’t forget to consider new audiences and new product applications. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

KoMarketing Associates

NOVEMBER 15, 2017

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. This is followed by demos (59 percent) and explainer videos (54 percent). Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI.

ROI 182

ROI Video Marketing Content Landing Pages 182

Martech

JULY 10, 2023

You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. You can visit their website to request a demo and get pricing information. has launched.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. What a perfect way to engage different types of audiences!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

SmartBug Media

MARCH 19, 2020

If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Are your videos appearing on your website as well as on YouTube? Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Directive Agency

SEPTEMBER 12, 2019

While you can layer various options together to build an audience you think may respond well, you can also utilize actual data your ad platforms can learn from through the use of lookalike audiences. What is a Lookalike Audience? How to Set Up a Lookalike Audience. For this example, we’ll create a new Custom Audience.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Outgrow

NOVEMBER 1, 2022

EPISODE 089: Building a Marketing Funnel That Understands Your Audience. And then other companies that can be the first touch point, are pulling people into drawn-out demos, and you got to talk to an SDR and you have to like do this whole long process that’s built for enterprise B2B sales. Saksham Sharda: Hi, everyone.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52