KoMarketing Associates

MAY 25, 2022

Booking a demo. Reach YouTube viewers . For example, if this campaign is about getting demos, choose that option. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. . The most common campaign goals are: . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. I know, I know—you're probably thinking about creating videos for social networks or YouTube. Video landing pages. What are video landing pages? Why use video on landing pages?

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? These can include things like customer testimonial videos, along with in-depth product demos. Use this moment to get them to sign up for a custom demo of your product, just for them.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Key page visitors: Target users who have visited important pages on your website, such as product pages, pricing pages, or landing pages associated with specific marketing campaigns.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

NOVEMBER 15, 2017

This is followed by demos (59 percent) and explainer videos (54 percent). Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. The most common type of video created by marketers is for products (63 percent).

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). This is followed by demos (52 percent) and social media videos (51 percent).

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

BenchmarkONE

NOVEMBER 10, 2022

Lots of marketers turn to social media and Youtube. A typical webinar funnel starts with generating traffic to your webinar landing page and ends when they purchase your product or service. Design your landing page and your follow-up email series for lead nurturing. Live Demo Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JULY 10, 2023

And I’m not just talking about swapping out images on a landing page based on a user’s buying history. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Golden Spiral

MARCH 24, 2022

Watched a video on YouTube ? Your Landing Page Doesn’t Have a Clear Call to Action. Your landing pages for PPC and display ads should send your prospects to a landing page that assures them they’ve come to the right place that: assures them they’ve come to right place.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Directive Agency

SEPTEMBER 12, 2023

Essentially, you have to generate demand with your target audience in other channels, such as LinkedIn conversation ads , Facebook, and Instagram, through in-person and digital events, programmatic, or other social networks (Looking at you, Tik Tok, Reddit, and YouTube). Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Valasys

SEPTEMBER 21, 2020

You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc. For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast?

Statistics 78

Statistics Video Marketing Planning Work Management 78

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say. The m ain goal of YouTube is to get the viewer to your website.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Biznology

OCTOBER 3, 2016

Navigational buttons that branch to different parts of the video (or different videos, or your call-to-action landing page) will work seamlessly. It can be done on video platforms like YouTube , Wistia and Vidyard. The surrounding context won’t be lost, making for a smoother user experience. Skip intro.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

ClearVoice

APRIL 6, 2021

In the most concrete terms: a conversion path consists of a compelling offer, a call-to-action, a strongly written and designed landing page, and a thank-you confirmation.” — Payge H. Conversion paths can sometimes be confused with sales tactics, landing pages and other promotional materials that lead to a conversion.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

SmartBug Media

SEPTEMBER 8, 2021

That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Communicate the reward upfront and let users know that if they fill out the form, watch the video, and schedule a demo, for example, they will be offered the reward at the end.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. Product demos. Hybrid marketing experiences.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Golden Spiral

MARCH 14, 2019

Checked the weather: Or, watched a video on YouTube: Or, researched content for a blog post: Data shows that you probably never have. Your Landing Page Doesn’t Have a Form. On the flipside, we can take a look at Zendesk, whose landing page doesn’t have a form — and even the pages they link to don’t have a form.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Book a demo. Product pages. Landing pages. Now, what do you want readers to do next? Learn more.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Outgrow

FEBRUARY 14, 2023

For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Platforms such as Twitter and YouTube are powerful sources for imparting information. This is the reason why you need a landing page builder tool.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

OCTOBER 27, 2019

Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Landing pages. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

LeadsRX

MARCH 9, 2022

Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Landing Page. Conversion Rate.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FMG Suite

MAY 14, 2021

A 2020 Ericsson Mobility Report found that video makes up 63% of mobile traffic — that’s a lot of video being consumed via embedded video, social media, and platforms like YouTube. Learn more about how we can help you harness the power of video when you get your demo today. .

Video Marketing 52

Video Marketing Work Management Marketing Management Advertising Mediums 52

Vidyard

OCTOBER 27, 2019

customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel. The most popular ones for video marketing are demos, how-tos, explainers, and webinars, according to our annual video benchmark data. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Optinmonster

JANUARY 13, 2020

Whether your sales department is waiting on a landing page to be completed or your editor is waiting to review one of your many blog posts , everyone should have access to what is getting done, where it is in the pipeline, and who is in charge of completing the task. In this demo, we’ll do one blog post each Thursday.

Conversion 98

Conversion Youtube Hubspot Planning 98

Brandpoint

JULY 22, 2019

When it comes to video, these are increasingly being viewed on mobile devices and, of course, YouTube. YouTube is the second largest search engine, behind Google. 40% of the videos watched on YouTube’s platform was from a mobile device ( Inc. It’s doing consumers a disservice if you disregard their point of view.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82