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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. When you think of TikTok, what’s the first thing that comes to mind? This sentiment isn’t limited just to TikTok. Now, content creators can be found across all of the social platforms. Follow @illuminHQ

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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Here are some of the highlights from our chat with Mark (but read on for the deep-dive into Procurify’s story): The Challenge: Increase Awareness & Schedule More Targeted Demos. We’ve expanded our teams.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Channel: allows you to link to another YouTube channel.