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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. My next move? Facebook: $102.02

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What Does Marketing No Longer Do for B2B Companies [VIDEO]

Directive Agency

What does marketing no longer do for B2B companies? Subscribe on YouTube! Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. ” Company: “No, no, no. Social advertising can’t be this generic layered content going after interests.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service.

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The Power of Video Marketing

Bluetext

So much so that brands and companies recognize the power of audiovisual advertising opportunities and pump out more video content than ever before. But looking just beyond social media trends, video marketing remains highly effective across all platforms. Company Culture. Product Demonstration.

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What is a Hand-Raiser [+How to Run One Like a Pro]

Hubspot

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. So all that begs the question, "How do I get hand-raisers to find and express interest in my company?" Through Paid Advertising. Through Your Content.

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Many email providers also allow marketers to embed videos into their emails by including the YouTube link.

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How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 56% of companies have already invested in webinars. Webinars are a powerful way to support customers.